what’s that believe nation it’s Evan my one word is believe and I believe in you
one word is believe and I believe in you
one word is believe and I believe in you I believe you have an amazing gift
I believe you have an amazing gift
I believe you have an amazing gift inside you that I want to see exploded
inside you that I want to see exploded
inside you that I want to see exploded onto the world so to help you on your
onto the world so to help you on your
onto the world so to help you on your journey today I’m going to talk about
journey today I’m going to talk about
journey today I’m going to talk about the seven ways to make your ecommerce
the seven ways to make your ecommerce
the seven ways to make your ecommerce business wildly successful so this is a
business wildly successful so this is a
business wildly successful so this is a topic I get asked a lot by entrepreneurs
topic I get asked a lot by entrepreneurs
topic I get asked a lot by entrepreneurs they have an e-commerce store they want
they have an e-commerce store they want
they have an e-commerce store they want to ramp up their business they want to
to ramp up their business they want to
to ramp up their business they want to get more attention they want to drive
get more attention they want to drive
get more attention they want to drive more sales but it’s not working for them
more sales but it’s not working for them
more sales but it’s not working for them and so today I’m going to share with you
and so today I’m going to share with you
and so today I’m going to share with you seven different ways on how to make your
seven different ways on how to make your
seven different ways on how to make your e-commerce business wildly successful
e-commerce business wildly successful
e-commerce business wildly successful [Music]
[Music]
[Music] way number one is you actually have to
way number one is you actually have to
way number one is you actually have to believe in your product this might sound
believe in your product this might sound
believe in your product this might sound crazy but a lot of the people who set up
crazy but a lot of the people who set up
crazy but a lot of the people who set up ecommerce stores never actually use
ecommerce stores never actually use
ecommerce stores never actually use their products that they’re selling it
their products that they’re selling it
their products that they’re selling it boggles my mind whenever I’m working
boggles my mind whenever I’m working
boggles my mind whenever I’m working with a company that I want to represent
with a company that I want to represent
with a company that I want to represent or they want me to help pitch or promote
or they want me to help pitch or promote
or they want me to help pitch or promote their product I always have to use it
their product I always have to use it
their product I always have to use it first I have to feel a personal
first I have to feel a personal
first I have to feel a personal connection to the thing that I’m selling
connection to the thing that I’m selling
connection to the thing that I’m selling so as an example with sage I signed a
so as an example with sage I signed a
so as an example with sage I signed a three-year deal with sage and Stephen
three-year deal with sage and Stephen
three-year deal with sage and Stephen Kelly he’s been on the channel every
Kelly he’s been on the channel every
Kelly he’s been on the channel every month talking about entrepreneurship I
month talking about entrepreneurship I
month talking about entrepreneurship I actually use sage software in my company
actually use sage software in my company
actually use sage software in my company it’s what I use to grow my business
it’s what I use to grow my business
it’s what I use to grow my business that’s how I run my accounting if you
that’s how I run my accounting if you
that’s how I run my accounting if you wanted to sit down and open up your sage
wanted to sit down and open up your sage
wanted to sit down and open up your sage accounting software I’d be able to walk
accounting software I’d be able to walk
accounting software I’d be able to walk through how to use it because I use it
through how to use it because I use it
through how to use it because I use it myself
myself
myself I hate recommending products or I hate
I hate recommending products or I hate
I hate recommending products or I hate working with companies when I haven’t
working with companies when I haven’t
working with companies when I haven’t actually used a thing that I’m saying is
actually used a thing that I’m saying is
actually used a thing that I’m saying is a good thing and so I think that happens
a good thing and so I think that happens
a good thing and so I think that happens way too often on ecommerce shops you’re
way too often on ecommerce shops you’re
way too often on ecommerce shops you’re promoting something because you think
promoting something because you think
promoting something because you think there’s an opportunity you think there’s
there’s an opportunity you think there’s
there’s an opportunity you think there’s a market for but you haven’t actually
a market for but you haven’t actually
a market for but you haven’t actually used it and so that always has to be the
used it and so that always has to be the
used it and so that always has to be the starting point you have to believe in
starting point you have to believe in
starting point you have to believe in the product or service that you are
the product or service that you are
the product or service that you are selling
selling
selling [Music]
[Music]
[Music] way number two is make sure there’s
way number two is make sure there’s
way number two is make sure there’s demand a lot of times people start off
demand a lot of times people start off
demand a lot of times people start off ecommerce shops and there is no actual
ecommerce shops and there is no actual
ecommerce shops and there is no actual demand for the product and so you’re
demand for the product and so you’re
demand for the product and so you’re building up a community you’re building
building up a community you’re building
building up a community you’re building up an audience maybe you’re active on
up an audience maybe you’re active on
up an audience maybe you’re active on social media you’re creating YouTube
social media you’re creating YouTube
social media you’re creating YouTube videos you’re on snapchat Instagram
videos you’re on snapchat Instagram
videos you’re on snapchat Instagram Facebook you’re creating content and
Facebook you’re creating content and
Facebook you’re creating content and then you want to try to sell something
then you want to try to sell something
then you want to try to sell something but you haven’t actually received any
but you haven’t actually received any
but you haven’t actually received any kind of demand for people so it makes it
kind of demand for people so it makes it
kind of demand for people so it makes it really hard to identify where the market
really hard to identify where the market
really hard to identify where the market opportunity is the best way to be able
opportunity is the best way to be able
opportunity is the best way to be able to identify the products is from people
to identify the products is from people
to identify the products is from people who are in the industry and wanting to
who are in the industry and wanting to
who are in the industry and wanting to have a solution to a problem that they
have a solution to a problem that they
have a solution to a problem that they have sort of example if I’m making a new
have sort of example if I’m making a new
have sort of example if I’m making a new product I would test it out on my
product I would test it out on my
product I would test it out on my youtube channel I would create a video
youtube channel I would create a video
youtube channel I would create a video talking about this new thing that I had
talking about this new thing that I had
talking about this new thing that I had a new idea that I wanted to create and
a new idea that I wanted to create and
a new idea that I wanted to create and see what the feedback was what you want
see what the feedback was what you want
see what the feedback was what you want before starting that business is to get
before starting that business is to get
before starting that business is to get market feedback customers or potential
market feedback customers or potential
market feedback customers or potential customers ideal customers saying yes we
customers ideal customers saying yes we
customers ideal customers saying yes we need this because what happens is so
need this because what happens is so
need this because what happens is so often we go down this rabbit hole we
often we go down this rabbit hole we
often we go down this rabbit hole we spend so much time working on this
spend so much time working on this
spend so much time working on this product and researching the best
product and researching the best
product and researching the best companies to buy from and takes tons of
companies to buy from and takes tons of
companies to buy from and takes tons of time and tons of energy and you’re
time and tons of energy and you’re
time and tons of energy and you’re investing dollars and resources to make
investing dollars and resources to make
investing dollars and resources to make it happen only to find out that nobody
it happen only to find out that nobody
it happen only to find out that nobody actually wants this thing and you sell
actually wants this thing and you sell
actually wants this thing and you sell five versions of it or five copies of it
five versions of it or five copies of it
five versions of it or five copies of it or five units it’s a big waste of time
or five units it’s a big waste of time
or five units it’s a big waste of time and so you always want to start with the
and so you always want to start with the
and so you always want to start with the market first find the thing that you
market first find the thing that you
market first find the thing that you believe in and that there’s a market
believe in and that there’s a market
believe in and that there’s a market that’s how you start to win something
that’s how you start to win something
that’s how you start to win something you passionately believe in that works
you passionately believe in that works
you passionately believe in that works and there is a demand for
and there is a demand for
and there is a demand for [Music]
[Music]
[Music] way number three is get distribution now
way number three is get distribution now
way number three is get distribution now that you have a product you know this
that you have a product you know this
that you have a product you know this demand for it is something that you are
demand for it is something that you are
demand for it is something that you are using and you believe in you need to
using and you believe in you need to
using and you believe in you need to think how am I going to get the word out
think how am I going to get the word out
think how am I going to get the word out about it because an ecommerce store is
about it because an ecommerce store is
about it because an ecommerce store is fairly easy to set up there’s not a ton
fairly easy to set up there’s not a ton
fairly easy to set up there’s not a ton of technology that you need to have an
of technology that you need to have an
of technology that you need to have an e-commerce shop you need to figure out
e-commerce shop you need to figure out
e-commerce shop you need to figure out how do I get my product in front of a
how do I get my product in front of a
how do I get my product in front of a whole bunch of people and the fastest
whole bunch of people and the fastest
whole bunch of people and the fastest way to do it the fastest way to build
way to do it the fastest way to build
way to do it the fastest way to build your business is to find people who are
your business is to find people who are
your business is to find people who are already selling to your target audience
already selling to your target audience
already selling to your target audience and find some way to be able to work
and find some way to be able to work
and find some way to be able to work together so an example if you’re trying
together so an example if you’re trying
together so an example if you’re trying to sell the entrepreneurs you might want
to sell the entrepreneurs you might want
to sell the entrepreneurs you might want to talk to me if I love your product if
to talk to me if I love your product if
to talk to me if I love your product if I use your app if I’m using your service
I use your app if I’m using your service
I use your app if I’m using your service then I’m more likely to want to tell the
then I’m more likely to want to tell the
then I’m more likely to want to tell the people in my community about it and so
people in my community about it and so
people in my community about it and so there’s a number of products that I’m
there’s a number of products that I’m
there’s a number of products that I’m testing out right now there’s a social
testing out right now there’s a social
testing out right now there’s a social media management product that I’m
media management product that I’m
media management product that I’m looking at there’s a guy who came by
looking at there’s a guy who came by
looking at there’s a guy who came by today he wanted to pitch me on his
today he wanted to pitch me on his
today he wanted to pitch me on his language translation and dubbing service
language translation and dubbing service
language translation and dubbing service to take my YouTube channel and put it
to take my YouTube channel and put it
to take my YouTube channel and put it into Spanish in different markets so
into Spanish in different markets so
into Spanish in different markets so what he’s doing he’s gonna take ten of
what he’s doing he’s gonna take ten of
what he’s doing he’s gonna take ten of my videos he’s gonna dub them into
my videos he’s gonna dub them into
my videos he’s gonna dub them into Spanish and we’re gonna see how it goes
Spanish and we’re gonna see how it goes
Spanish and we’re gonna see how it goes and if it works then I’m gonna tell my
and if it works then I’m gonna tell my
and if it works then I’m gonna tell my friends about it I’m gonna use it I’m
friends about it I’m gonna use it I’m
friends about it I’m gonna use it I’m gonna pay him he’s gonna make money off
gonna pay him he’s gonna make money off
gonna pay him he’s gonna make money off of me and I’m gonna tell my YouTube
of me and I’m gonna tell my YouTube
of me and I’m gonna tell my YouTube buddies about it as well he was a great
buddies about it as well he was a great
buddies about it as well he was a great service and so what you wanted to do was
service and so what you wanted to do was
service and so what you wanted to do was find a distribution who is the person
find a distribution who is the person
find a distribution who is the person that if they said this is great they can
that if they said this is great they can
that if they said this is great they can open up the floodgates for you so
open up the floodgates for you so
open up the floodgates for you so instead of trying to hit people one one
instead of trying to hit people one one
instead of trying to hit people one one one at a time you’re talking to an
one at a time you’re talking to an
one at a time you’re talking to an influencer who can get you mass
influencer who can get you mass
influencer who can get you mass distribution and you’re hitting hundreds
distribution and you’re hitting hundreds
distribution and you’re hitting hundreds thousands or hundred thousand people at
thousands or hundred thousand people at
thousands or hundred thousand people at the same time wing number four is have
the same time wing number four is have
the same time wing number four is have beautiful pictures it’s just so
beautiful pictures it’s just so
beautiful pictures it’s just so surprising how many e-commerce shops
surprising how many e-commerce shops
surprising how many e-commerce shops when they’re selling their products
when they’re selling their products
when they’re selling their products don’t have beautiful pictures it’s a
don’t have beautiful pictures it’s a
don’t have beautiful pictures it’s a great way to be able to stand out and
great way to be able to stand out and
great way to be able to stand out and get your products or services notice
get your products or services notice
get your products or services notice because the picture is visually stunning
because the picture is visually stunning
because the picture is visually stunning if you look at eBay as an example people
if you look at eBay as an example people
if you look at eBay as an example people who are selling their products on eBay
who are selling their products on eBay
who are selling their products on eBay most people don’t take the time to
most people don’t take the time to
most people don’t take the time to actually take a fantastic picture and
actually take a fantastic picture and
actually take a fantastic picture and the picture will sell it if you’re
the picture will sell it if you’re
the picture will sell it if you’re scrolling through a list of products a
scrolling through a list of products a
scrolling through a list of products a beautiful looking picture it will make a
beautiful looking picture it will make a
beautiful looking picture it will make a huge difference to getting people to
huge difference to getting people to
huge difference to getting people to click on it and learn more about the
click on it and learn more about the
click on it and learn more about the products and so you want to make sure
products and so you want to make sure
products and so you want to make sure that you’re investing time in to taking
that you’re investing time in to taking
that you’re investing time in to taking beautiful pictures if you can afford to
beautiful pictures if you can afford to
beautiful pictures if you can afford to bring somebody on to do that or you’re
bring somebody on to do that or you’re
bring somebody on to do that or you’re taking on an intern who loves
taking on an intern who loves
taking on an intern who loves photography or it’s just a skill set
photography or it’s just a skill set
photography or it’s just a skill set that you want to develop yourself make
that you want to develop yourself make
that you want to develop yourself make sure that every single product first of
sure that every single product first of
sure that every single product first of all has a picture because a lot of
all has a picture because a lot of
all has a picture because a lot of ecommerce store
ecommerce store
ecommerce store they don’t even have a picture you need
they don’t even have a picture you need
they don’t even have a picture you need a product picture and then make sure
a product picture and then make sure
a product picture and then make sure that it’s a beautiful one we number five
that it’s a beautiful one we number five
that it’s a beautiful one we number five is write detailed descriptions so
is write detailed descriptions so
is write detailed descriptions so alongside a picture you want to make
alongside a picture you want to make
alongside a picture you want to make sure that there’s a great detailed
sure that there’s a great detailed
sure that there’s a great detailed description of the product so many
description of the product so many
description of the product so many e-commerce stores have product pages
e-commerce stores have product pages
e-commerce stores have product pages that really suck it’s one paragraph or a
that really suck it’s one paragraph or a
that really suck it’s one paragraph or a couple lines that’s not enough to
couple lines that’s not enough to
couple lines that’s not enough to convince somebody to want to make that
convince somebody to want to make that
convince somebody to want to make that purchase and so you really want to tell
purchase and so you really want to tell
purchase and so you really want to tell the story ideally a personal story right
the story ideally a personal story right
the story ideally a personal story right back to point number one you believe in
back to point number one you believe in
back to point number one you believe in this product tell me your story tell me
this product tell me your story tell me
this product tell me your story tell me why you love this thing tell me why it’s
why you love this thing tell me why it’s
why you love this thing tell me why it’s so great and you’ve achieved personal
so great and you’ve achieved personal
so great and you’ve achieved personal benefit from using it put that story in
benefit from using it put that story in
benefit from using it put that story in there I want to understand what the
there I want to understand what the
there I want to understand what the benefits are I want to understand what
benefits are I want to understand what
benefits are I want to understand what the potential side effects are I want to
the potential side effects are I want to
the potential side effects are I want to say and how much it’s gonna cost me I
say and how much it’s gonna cost me I
say and how much it’s gonna cost me I want to say in your personal store
want to say in your personal store
want to say in your personal store behind it and you’re optimizing
behind it and you’re optimizing
behind it and you’re optimizing everything from a usability and reader
everything from a usability and reader
everything from a usability and reader perspective as well as SEO traffic a lot
perspective as well as SEO traffic a lot
perspective as well as SEO traffic a lot of e-commerce stores suck on SEO because
of e-commerce stores suck on SEO because
of e-commerce stores suck on SEO because their product descriptions are really
their product descriptions are really
their product descriptions are really really really poor so invest the time in
really really poor so invest the time in
really really poor so invest the time in photography invest the time into making
photography invest the time into making
photography invest the time into making great products scriptures with your own
great products scriptures with your own
great products scriptures with your own personal story and that might mean that
personal story and that might mean that
personal story and that might mean that you drop down to a hundred products
you drop down to a hundred products
you drop down to a hundred products instead of ten thousand but you’re
instead of ten thousand but you’re
instead of ten thousand but you’re really picking the ones that you care
really picking the ones that you care
really picking the ones that you care about weight number five is get their
about weight number five is get their
about weight number five is get their emails one of the biggest mistakes that
emails one of the biggest mistakes that
emails one of the biggest mistakes that ecommerce stores make is they expect
ecommerce stores make is they expect
ecommerce stores make is they expect someone to buy their product right away
someone to buy their product right away
someone to buy their product right away this is the equivalent of getting
this is the equivalent of getting
this is the equivalent of getting married on your first date people don’t
married on your first date people don’t
married on your first date people don’t get married on the first date
get married on the first date
get married on the first date usually it sometimes happens but usually
usually it sometimes happens but usually
usually it sometimes happens but usually it’s not how it works you come back and
it’s not how it works you come back and
it’s not how it works you come back and so my goal if somebody’s coming to an
so my goal if somebody’s coming to an
so my goal if somebody’s coming to an e-commerce shop is to get somebody to
e-commerce shop is to get somebody to
e-commerce shop is to get somebody to take one extra step I want to give them
take one extra step I want to give them
take one extra step I want to give them some kind of bonus and get them on my
some kind of bonus and get them on my
some kind of bonus and get them on my email list so that I have a way to
email list so that I have a way to
email list so that I have a way to follow up with them if you are expecting
follow up with them if you are expecting
follow up with them if you are expecting somebody to land on your website buy the
somebody to land on your website buy the
somebody to land on your website buy the product immediately that will be a
product immediately that will be a
product immediately that will be a certain percentage but you’re leaving a
certain percentage but you’re leaving a
certain percentage but you’re leaving a ton of money on the table what you want
ton of money on the table what you want
ton of money on the table what you want to do is date before getting married
to do is date before getting married
to do is date before getting married have them come to your website have
have them come to your website have
have them come to your website have beautiful pictures great description
beautiful pictures great description
beautiful pictures great description your story in there have a newsletter
your story in there have a newsletter
your story in there have a newsletter with a bonus offer for people to be able
with a bonus offer for people to be able
with a bonus offer for people to be able to get some extra value learning from
to get some extra value learning from
to get some extra value learning from you and then you have permission to
you and then you have permission to
you and then you have permission to market to them you’re setting up an
market to them you’re setting up an
market to them you’re setting up an email campaign follow-up series where
email campaign follow-up series where
email campaign follow-up series where you’re providing value on a regular
you’re providing value on a regular
you’re providing value on a regular basis and including products that would
basis and including products that would
basis and including products that would be relevant to them if you have that
be relevant to them if you have that
be relevant to them if you have that extra bit in between the visit to the
extra bit in between the visit to the
extra bit in between the visit to the sale you’re
sale you’re
sale you’re like to convert sales on an ongoing
like to convert sales on an ongoing
like to convert sales on an ongoing basis because you’ve collected their
basis because you’ve collected their
basis because you’ve collected their email address as opposed to just hoping
email address as opposed to just hoping
email address as opposed to just hoping that they think of you all the time and
that they think of you all the time and
that they think of you all the time and come back and buy from your website and
come back and buy from your website and
come back and buy from your website and we number seven is get the tech right
we number seven is get the tech right
we number seven is get the tech right there’s a lot that you can learn and I’m
there’s a lot that you can learn and I’m
there’s a lot that you can learn and I’m not the best guy to talk about the tech
not the best guy to talk about the tech
not the best guy to talk about the tech side of ecommerce but things like your
side of ecommerce but things like your
side of ecommerce but things like your low time things like your shopping cart
low time things like your shopping cart
low time things like your shopping cart optimization reducing the number of
optimization reducing the number of
optimization reducing the number of steps that people have to take from
steps that people have to take from
steps that people have to take from interest to to purchase all the things
interest to to purchase all the things
interest to to purchase all the things that you need to get right from a
that you need to get right from a
that you need to get right from a technical perspective just do your
technical perspective just do your
technical perspective just do your research if this is going to be your
research if this is going to be your
research if this is going to be your business you want to be an e-commerce
business you want to be an e-commerce
business you want to be an e-commerce retailer this is how you’re going to
retailer this is how you’re going to
retailer this is how you’re going to make your money then you need to know
make your money then you need to know
make your money then you need to know the best tech you don’t have to know how
the best tech you don’t have to know how
the best tech you don’t have to know how it all works
it all works
it all works you have to know the details of how to
you have to know the details of how to
you have to know the details of how to code something on the back end but you
code something on the back end but you
code something on the back end but you need to pick the best technology that’s
need to pick the best technology that’s
need to pick the best technology that’s going to help you accomplish your goals
going to help you accomplish your goals
going to help you accomplish your goals so those are my seven ways on how to
so those are my seven ways on how to
so those are my seven ways on how to have wild success as an ecommerce store
have wild success as an ecommerce store
have wild success as an ecommerce store I love to know from you which one was
I love to know from you which one was
I love to know from you which one was your favorite which one is most
your favorite which one is most
your favorite which one is most applicable that you’re going to work on
applicable that you’re going to work on
applicable that you’re going to work on in your business today did I miss an 8 9
in your business today did I miss an 8 9
in your business today did I miss an 8 9 10 that you want to add to the list
10 that you want to add to the list
10 that you want to add to the list leave your thoughts down the comments
leave your thoughts down the comments
leave your thoughts down the comments below I look forward to hearing from you
below I look forward to hearing from you
below I look forward to hearing from you thank you guys so much for watching I
thank you guys so much for watching I
thank you guys so much for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever you’re
believe in yourself and whatever you’re
believe in yourself and whatever you’re one where it is
one where it is
one where it is much love I’ll see you soon if you had
much love I’ll see you soon if you had
much love I’ll see you soon if you had to think of one word that’s most
to think of one word that’s most
to think of one word that’s most important to you or that sums you up or
important to you or that sums you up or
important to you or that sums you up or that would be like a little beacon pay
that would be like a little beacon pay
that would be like a little beacon pay believe nation if you want to know what
believe nation if you want to know what
believe nation if you want to know what the most important one word is for Tony
the most important one word is for Tony
the most important one word is for Tony Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey
Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a
will.i.am and Howard Schultz I have a very special secret video for you check
very special secret video for you check
very special secret video for you check the description for details
”
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