hello believe nation my name is Evan Carmichael my one word is believe and I
Carmichael my one word is believe and I
Carmichael my one word is believe and I believe that entrepreneurs are going to
believe that entrepreneurs are going to
believe that entrepreneurs are going to solve all the major problems of the
solve all the major problems of the
solve all the major problems of the world going to help you on your journey
world going to help you on your journey
world going to help you on your journey today we’re going to talk about seven
today we’re going to talk about seven
today we’re going to talk about seven ways to get your clients on board with
ways to get your clients on board with
ways to get your clients on board with value-based pricing and as always guys
value-based pricing and as always guys
value-based pricing and as always guys as you’re listening if you hear
as you’re listening if you hear
as you’re listening if you hear something that really resonates with you
something that really resonates with you
something that really resonates with you please leave it down the comments below
please leave it down the comments below
please leave it down the comments below put quotes around it to other people can
put quotes around it to other people can
put quotes around it to other people can be inspired as well and when you write
be inspired as well and when you write
be inspired as well and when you write it down it’s much more likely to stick
it down it’s much more likely to stick
it down it’s much more likely to stick with yourself to enjoy so color problem
with yourself to enjoy so color problem
with yourself to enjoy so color problem with a lot of entrepreneurs is they’re
with a lot of entrepreneurs is they’re
with a lot of entrepreneurs is they’re not getting the money they deserve to
not getting the money they deserve to
not getting the money they deserve to get for the values of the putting out
get for the values of the putting out
get for the values of the putting out and they have a hard time one charge you
and they have a hard time one charge you
and they have a hard time one charge you want their worth which could be a topic
want their worth which could be a topic
want their worth which could be a topic for a whole other video but to getting
for a whole other video but to getting
for a whole other video but to getting the clients are the right fits with them
the clients are the right fits with them
the clients are the right fits with them who understand the value and are willing
who understand the value and are willing
who understand the value and are willing to pay them for it and so today I’m
to pay them for it and so today I’m
to pay them for it and so today I’m going to share with you my seven ways
going to share with you my seven ways
going to share with you my seven ways and how to get your clients aboard with
and how to get your clients aboard with
and how to get your clients aboard with value-based pricing my number one
value-based pricing my number one
value-based pricing my number one strategy is don’t I don’t try to
strategy is don’t I don’t try to
strategy is don’t I don’t try to convince my clients of anything it’s
convince my clients of anything it’s
convince my clients of anything it’s very rare to find clients who start with
very rare to find clients who start with
very rare to find clients who start with you at a really small level and are
you at a really small level and are
you at a really small level and are willing to grow with you and pay you
willing to grow with you and pay you
willing to grow with you and pay you more and more and more and more it can
more and more and more and more it can
more and more and more and more it can happen but it’s very rare this is why
happen but it’s very rare this is why
happen but it’s very rare this is why selling to entrepreneurs is usually a
selling to entrepreneurs is usually a
selling to entrepreneurs is usually a really terrible idea
really terrible idea
really terrible idea because I love entrepreneurs and it’s a
because I love entrepreneurs and it’s a
because I love entrepreneurs and it’s a rough business model for most people
rough business model for most people
rough business model for most people because entrepreneurs don’t have money
because entrepreneurs don’t have money
because entrepreneurs don’t have money as much as you may love the cause and
as much as you may love the cause and
as much as you may love the cause and the business and everything that they’re
the business and everything that they’re
the business and everything that they’re up to they don’t have the money to be
up to they don’t have the money to be
up to they don’t have the money to be able to pay you for what you do and even
able to pay you for what you do and even
able to pay you for what you do and even if they do value it they value your
if they do value it they value your
if they do value it they value your experience and expertise they don’t
experience and expertise they don’t
experience and expertise they don’t actually have the money to pay you for
actually have the money to pay you for
actually have the money to pay you for it there’ll be other people who have the
it there’ll be other people who have the
it there’ll be other people who have the money but they don’t value what you do
money but they don’t value what you do
money but they don’t value what you do enough and so those aren’t ideal clients
enough and so those aren’t ideal clients
enough and so those aren’t ideal clients either and instead of wasting your
either and instead of wasting your
either and instead of wasting your energy trying to convince people to
energy trying to convince people to
energy trying to convince people to spend more money with you or that you
spend more money with you or that you
spend more money with you or that you can provide the value I would rather
can provide the value I would rather
can provide the value I would rather invest my time prospecting and working
invest my time prospecting and working
invest my time prospecting and working with ideal clients and so I don’t really
with ideal clients and so I don’t really
with ideal clients and so I don’t really try to bring clients aboard with
try to bring clients aboard with
try to bring clients aboard with value-based price
value-based price
value-based price I try to go out and find the clients
I try to go out and find the clients
I try to go out and find the clients that are early attuned to it and work
that are early attuned to it and work
that are early attuned to it and work with those people instead so that takes
with those people instead so that takes
with those people instead so that takes us to step two which is define what an
us to step two which is define what an
us to step two which is define what an ideal client looks like so one that had
ideal client looks like so one that had
ideal client looks like so one that had to have the budget right whatever range
to have the budget right whatever range
to have the budget right whatever range you’re in so for example when I deal
you’re in so for example when I deal
you’re in so for example when I deal with brand my first brand deal was for
with brand my first brand deal was for
with brand my first brand deal was for $500 $500 to write a blog post and I
$500 $500 to write a blog post and I
$500 $500 to write a blog post and I ended up over delivering doing great
ended up over delivering doing great
ended up over delivering doing great work for them and this is a great
work for them and this is a great
work for them and this is a great example of I carried them so far right
example of I carried them so far right
example of I carried them so far right so I started with $500 and then we moved
so I started with $500 and then we moved
so I started with $500 and then we moved it to 750 or something than 1000 and
it to 750 or something than 1000 and
it to 750 or something than 1000 and then 1215 and 1500 and I moved them from
then 1215 and 1500 and I moved them from
then 1215 and 1500 and I moved them from 500 to 1500 dollars for each post that I
500 to 1500 dollars for each post that I
500 to 1500 dollars for each post that I was doing but that was their cap that
was doing but that was their cap that
was doing but that was their cap that was their limit and I was bringing them
was their limit and I was bringing them
was their limit and I was bringing them more than $1,500 worth of value every
more than $1,500 worth of value every
more than $1,500 worth of value every time I did it because I put in so much
time I did it because I put in so much
time I did it because I put in so much work and effort and so eventually I had
work and effort and so eventually I had
work and effort and so eventually I had to leave them instead of trying to bring
to leave them instead of trying to bring
to leave them instead of trying to bring that brand with me up I left them and I
that brand with me up I left them and I
that brand with me up I left them and I brought on bigger brand deals and so
brought on bigger brand deals and so
brought on bigger brand deals and so understand what is an ideal client what
understand what is an ideal client what
understand what is an ideal client what do they look like for you what budget do
do they look like for you what budget do
do they look like for you what budget do they need to have what values did need
they need to have what values did need
they need to have what values did need to have right if you understand your one
to have right if you understand your one
to have right if you understand your one word and you understand what values they
word and you understand what values they
word and you understand what values they are they’re looking for having a good
are they’re looking for having a good
are they’re looking for having a good mash most of the brands that want to
mash most of the brands that want to
mash most of the brands that want to work with me I say no to because we’re
work with me I say no to because we’re
work with me I say no to because we’re not in alignment because they just want
not in alignment because they just want
not in alignment because they just want to sell you guys stuff because they
to sell you guys stuff because they
to sell you guys stuff because they don’t actually care much about
don’t actually care much about
don’t actually care much about entrepreneurs so if you don’t believe in
entrepreneurs so if you don’t believe in
entrepreneurs so if you don’t believe in entrepreneurs you’re not going to be a
entrepreneurs you’re not going to be a
entrepreneurs you’re not going to be a good fit for this channel I don’t want
good fit for this channel I don’t want
good fit for this channel I don’t want to do a deal with you if you throw tons
to do a deal with you if you throw tons
to do a deal with you if you throw tons of cash on me because it’s not going to
of cash on me because it’s not going to
of cash on me because it’s not going to be a good long-term fit which is going
be a good long-term fit which is going
be a good long-term fit which is going to fight because of values differences
to fight because of values differences
to fight because of values differences and to understanding the clients I have
and to understanding the clients I have
and to understanding the clients I have the budget constant have the values
the budget constant have the values
the budget constant have the values clients doing the work that is
clients doing the work that is
clients doing the work that is meaningful important to you setting that
meaningful important to you setting that
meaningful important to you setting that list of what an ideal client looks like
list of what an ideal client looks like
list of what an ideal client looks like for you being able to identify them will
for you being able to identify them will
for you being able to identify them will help you be able to grow and get them on
help you be able to grow and get them on
help you be able to grow and get them on board tip number three is prove your
board tip number three is prove your
board tip number three is prove your value and so once you’ve found who these
value and so once you’ve found who these
value and so once you’ve found who these ideal targets are you’ve created your
ideal targets are you’ve created your
ideal targets are you’ve created your criteria and you’ve identified who these
criteria and you’ve identified who these
criteria and you’ve identified who these people are with these brands our
people are with these brands our
people are with these brands our companies are I love starting off with a
companies are I love starting off with a
companies are I love starting off with a small deal and then finding a way to
small deal and then finding a way to
small deal and then finding a way to make it bigger prove your value nobody
make it bigger prove your value nobody
make it bigger prove your value nobody knows who you are you don’t have a name
knows who you are you don’t have a name
knows who you are you don’t have a name you don’t have a reputation you look
you don’t have a reputation you look
you don’t have a reputation you look like everybody else prove
like everybody else prove
like everybody else prove or value if you get in a low price with
or value if you get in a low price with
or value if you get in a low price with the low amount of work right like some
the low amount of work right like some
the low amount of work right like some small project then it’s easier to get a
small project then it’s easier to get a
small project then it’s easier to get a yes and it’s easier to continue on with
yes and it’s easier to continue on with
yes and it’s easier to continue on with them and so understand that whatever it
them and so understand that whatever it
them and so understand that whatever it is that you do a company you want to
is that you do a company you want to
is that you do a company you want to work with they probably already have
work with they probably already have
work with they probably already have some kind of existing supplier they’re
some kind of existing supplier they’re
some kind of existing supplier they’re already working with people who look
already working with people who look
already working with people who look like you then working with your
like you then working with your
like you then working with your competition in some respect and so if
competition in some respect and so if
competition in some respect and so if you go in and try to pitch tick you’re
you go in and try to pitch tick you’re
you go in and try to pitch tick you’re on this huge deal one it involves
on this huge deal one it involves
on this huge deal one it involves kicking out your competition who they
kicking out your competition who they
kicking out your competition who they have an established working relationship
have an established working relationship
have an established working relationship with and a big deal involves more people
with and a big deal involves more people
with and a big deal involves more people at that company to make a decision and
at that company to make a decision and
at that company to make a decision and so the bigger it is more complicated it
so the bigger it is more complicated it
so the bigger it is more complicated it is the more steps involved the less
is the more steps involved the less
is the more steps involved the less likely you are to get a yes what I’d
likely you are to get a yes what I’d
likely you are to get a yes what I’d rather do is go into a company and ask
rather do is go into a company and ask
rather do is go into a company and ask where they’re unhappy find one small
where they’re unhappy find one small
where they’re unhappy find one small scenario where they are unhappy so if
scenario where they are unhappy so if
scenario where they are unhappy so if you’re doing website design as an
you’re doing website design as an
you’re doing website design as an example instead of trying to take over
example instead of trying to take over
example instead of trying to take over an entire company’s website find one
an entire company’s website find one
an entire company’s website find one landing page like what one landing page
landing page like what one landing page
landing page like what one landing page are you unhappy with just give me one
are you unhappy with just give me one
are you unhappy with just give me one thing that you’re unhappy with your
thing that you’re unhappy with your
thing that you’re unhappy with your current supplier is not doing a good job
current supplier is not doing a good job
current supplier is not doing a good job with for whatever reason no judgment
with for whatever reason no judgment
with for whatever reason no judgment against them but you’re just not happy
against them but you’re just not happy
against them but you’re just not happy with let me prove my value to you and
with let me prove my value to you and
with let me prove my value to you and charge them a reasonable price to do one
charge them a reasonable price to do one
charge them a reasonable price to do one small project something that it’s easy
small project something that it’s easy
small project something that it’s easy for them to give to you that one person
for them to give to you that one person
for them to give to you that one person has to make a decision on and you got
has to make a decision on and you got
has to make a decision on and you got your budget to work with even though
your budget to work with even though
your budget to work with even though it’s a small one and then over deliver
it’s a small one and then over deliver
it’s a small one and then over deliver like crazy give them so much value be
like crazy give them so much value be
like crazy give them so much value be their favorite supplier be the person
their favorite supplier be the person
their favorite supplier be the person that then whoever you work with saying
that then whoever you work with saying
that then whoever you work with saying these kinds of such great work we should
these kinds of such great work we should
these kinds of such great work we should give them more business if you do that
give them more business if you do that
give them more business if you do that work you won’t even have to pitch the
work you won’t even have to pitch the
work you won’t even have to pitch the other business getting the whole website
other business getting the whole website
other business getting the whole website because they’re going to be fighting for
because they’re going to be fighting for
because they’re going to be fighting for you to have that business so it makes
you to have that business so it makes
you to have that business so it makes sense the more entrenched you are the
sense the more entrenched you are the
sense the more entrenched you are the more value you’re providing the tighter
more value you’re providing the tighter
more value you’re providing the tighter you build that relationship giving them
you build that relationship giving them
you build that relationship giving them so much more value than the competition
so much more value than the competition
so much more value than the competition is they’re going to fight to give you
is they’re going to fight to give you
is they’re going to fight to give you more and work because they love working
more and work because they love working
more and work because they love working with you and so too often people come in
with you and so too often people come in
with you and so too often people come in and they pitch these huge ideas when
and they pitch these huge ideas when
and they pitch these huge ideas when nobody knows who they are and it’s just
nobody knows who they are and it’s just
nobody knows who they are and it’s just so complicated that the yell takes too
so complicated that the yell takes too
so complicated that the yell takes too many steps that you’re not going to get
many steps that you’re not going to get
many steps that you’re not going to get a yes if you go with some easy to say
a yes if you go with some easy to say
a yes if you go with some easy to say yes to decision and then you over
yes to decision and then you over
yes to decision and then you over deliver like crazy you’re going to get
deliver like crazy you’re going to get
deliver like crazy you’re going to get more and more and more work but make
more and more and more work but make
more and more and more work but make sure it’s with an ideal client
sure it’s with an ideal client
sure it’s with an ideal client [Music]
[Music]
[Music] tip number four is figure out the why of
tip number four is figure out the why of
tip number four is figure out the why of your customers this is super important
your customers this is super important
your customers this is super important in a competitive world where a lot of
in a competitive world where a lot of
in a competitive world where a lot of people are trying to underprice each
people are trying to underprice each
people are trying to underprice each other the ultimate way to win over your
other the ultimate way to win over your
other the ultimate way to win over your customers is by understanding why
customers is by understanding why
customers is by understanding why they’re coming to you in the first place
they’re coming to you in the first place
they’re coming to you in the first place so here’s what happens at our school
so here’s what happens at our school
so here’s what happens at our school whenever clients come in to TDS one of
whenever clients come in to TDS one of
whenever clients come in to TDS one of the first questions they ask is how much
the first questions they ask is how much
the first questions they ask is how much of the classes what I make sure to do is
of the classes what I make sure to do is
of the classes what I make sure to do is ask them why they interested before we
ask them why they interested before we
ask them why they interested before we even talk about pricing if I can figure
even talk about pricing if I can figure
even talk about pricing if I can figure out their why whether to make friends to
out their why whether to make friends to
out their why whether to make friends to be more comfortable with their body
be more comfortable with their body
be more comfortable with their body whatever it is I can tailor my
whatever it is I can tailor my
whatever it is I can tailor my conversation around that and what
conversation around that and what
conversation around that and what happens then is price doesn’t become as
happens then is price doesn’t become as
happens then is price doesn’t become as important because ultimately people will
important because ultimately people will
important because ultimately people will pay a lot more for product that
pay a lot more for product that
pay a lot more for product that addresses their needs their deep down
addresses their needs their deep down
addresses their needs their deep down desires so if you spend a couple extra
desires so if you spend a couple extra
desires so if you spend a couple extra minutes to figure out the why of your
minutes to figure out the why of your
minutes to figure out the why of your customers you’ll be able to charge them
customers you’ll be able to charge them
customers you’ll be able to charge them with your worth and ultimately have
with your worth and ultimately have
with your worth and ultimately have loyal customers number five is over
loyal customers number five is over
loyal customers number five is over deliver like crazy and I touched on it
deliver like crazy and I touched on it
deliver like crazy and I touched on it in point number three it’s really
in point number three it’s really
in point number three it’s really important that once you get in the door
important that once you get in the door
important that once you get in the door that you are doing everything you can to
that you are doing everything you can to
that you are doing everything you can to be remembered and just providing so much
be remembered and just providing so much
be remembered and just providing so much insane value to help them and what you
insane value to help them and what you
insane value to help them and what you want to think about is what skills do I
want to think about is what skills do I
want to think about is what skills do I have what people do I know that can help
have what people do I know that can help
have what people do I know that can help make this project just so much better
make this project just so much better
make this project just so much better it’s an example of things that I’ve done
it’s an example of things that I’ve done
it’s an example of things that I’ve done in that first blog post that I had $500
in that first blog post that I had $500
in that first blog post that I had $500 for my very first brand deal all they
for my very first brand deal all they
for my very first brand deal all they wanted was 300 words you know for a blog
wanted was 300 words you know for a blog
wanted was 300 words you know for a blog post that they’re going to post on their
post that they’re going to post on their
post that they’re going to post on their site and so I didn’t just write 300
site and so I didn’t just write 300
site and so I didn’t just write 300 words and give them content I wrote 1500
words and give them content I wrote 1500
words and give them content I wrote 1500 words something like that and I give him
words something like that and I give him
words something like that and I give him the longest article that they ever had
the longest article that they ever had
the longest article that they ever had for their blog I made a video that was
for their blog I made a video that was
for their blog I made a video that was custom for that post I promoted it to my
custom for that post I promoted it to my
custom for that post I promoted it to my newsletter list and let my audience know
newsletter list and let my audience know
newsletter list and let my audience know to go check it out and they hired me and
to go check it out and they hired me and
to go check it out and they hired me and they hired none other influencers so
they hired none other influencers so
they hired none other influencers so there’s ten of us total for this project
there’s ten of us total for this project
there’s ten of us total for this project and I was the only one that they picked
and I was the only one that they picked
and I was the only one that they picked to continue on with why because my
to continue on with why because my
to continue on with why because my content got more impact got more results
content got more impact got more results
content got more impact got more results more engagement more views and all of
more engagement more views and all of
more engagement more views and all of the other nine combines because I gave
the other nine combines because I gave
the other nine combines because I gave them so much more value and so anytime a
them so much more value and so anytime a
them so much more value and so anytime a customer
customer
customer asking for this you want to give them
asking for this you want to give them
asking for this you want to give them this but then you also want to give them
this but then you also want to give them
this but then you also want to give them more right using your skills your
more right using your skills your
more right using your skills your resources your connections your
resources your connections your
resources your connections your knowledge to give them more than what
knowledge to give them more than what
knowledge to give them more than what they asked for that’s how you over
they asked for that’s how you over
they asked for that’s how you over deliver that’s how you can start raising
deliver that’s how you can start raising
deliver that’s how you can start raising your prices that’s how you can start
your prices that’s how you can start
your prices that’s how you can start getting more business within the
getting more business within the
getting more business within the organization and so maybe you know
organization and so maybe you know
organization and so maybe you know somebody that can help that company
somebody that can help that company
somebody that can help that company maybe you can connect to people together
maybe you can connect to people together
maybe you can connect to people together to companies together where there’s an
to companies together where there’s an
to companies together where there’s an interaction is mutually beneficial maybe
interaction is mutually beneficial maybe
interaction is mutually beneficial maybe you can provide a video or go along or
you can provide a video or go along or
you can provide a video or go along or write like always think about the
write like always think about the
write like always think about the baker’s dozen thirteen is the baker’s
baker’s dozen thirteen is the baker’s
baker’s dozen thirteen is the baker’s dozen so you get you by twelve or
dozen so you get you by twelve or
dozen so you get you by twelve or something you get to 13th one for free
something you get to 13th one for free
something you get to 13th one for free what can you add in that is unexpected
what can you add in that is unexpected
what can you add in that is unexpected value for them helps them in any way
value for them helps them in any way
value for them helps them in any way possible cover them on your website be a
possible cover them on your website be a
possible cover them on your website be a testimonial for them on LinkedIn now
testimonial for them on LinkedIn now
testimonial for them on LinkedIn now whatever it is showcase their stuff
whatever it is showcase their stuff
whatever it is showcase their stuff follow them on Twitter and retweet their
follow them on Twitter and retweet their
follow them on Twitter and retweet their things and be engaged because I
things and be engaged because I
things and be engaged because I guarantee you no other supplier they’re
guarantee you no other supplier they’re
guarantee you no other supplier they’re working with is doing this and this is
working with is doing this and this is
working with is doing this and this is your chance to stand out you get some
your chance to stand out you get some
your chance to stand out you get some small easy to say yes to deal and you
small easy to say yes to deal and you
small easy to say yes to deal and you provide just so much value to them that
provide just so much value to them that
provide just so much value to them that they want to find ways they will fight
they want to find ways they will fight
they want to find ways they will fight for ways to continue working with you
for ways to continue working with you
for ways to continue working with you [Music]
[Music]
[Music] tip number six is keep increasing your
tip number six is keep increasing your
tip number six is keep increasing your pricing so I’m a big fan as you get
pricing so I’m a big fan as you get
pricing so I’m a big fan as you get better as you understand how to add more
better as you understand how to add more
better as you understand how to add more value as you improve your skill sets and
value as you improve your skill sets and
value as you improve your skill sets and you can bring more value to the table
you can bring more value to the table
you can bring more value to the table that you continue to increase your
that you continue to increase your
that you continue to increase your pricing so the way I do it on my youtube
pricing so the way I do it on my youtube
pricing so the way I do it on my youtube channel is an example so you guys are
channel is an example so you guys are
channel is an example so you guys are watching is I can only work with so many
watching is I can only work with so many
watching is I can only work with so many brands at a time unusual work on annual
brands at a time unusual work on annual
brands at a time unusual work on annual deals so the brain works with meal for B
deals so the brain works with meal for B
deals so the brain works with meal for B for at least a year and so because I can
for at least a year and so because I can
for at least a year and so because I can only work with so many brands at a time
only work with so many brands at a time
only work with so many brands at a time every time I get a new brand I increase
every time I get a new brand I increase
every time I get a new brand I increase the price all right this limited supply
the price all right this limited supply
the price all right this limited supply we can only do so many and so okay for
we can only do so many and so okay for
we can only do so many and so okay for you is this and now next time with this
you is this and now next time with this
you is this and now next time with this next time what’s this and it’s the same
next time what’s this and it’s the same
next time what’s this and it’s the same thing before I was doing YouTube when I
thing before I was doing YouTube when I
thing before I was doing YouTube when I was just having my website and my blog
was just having my website and my blog
was just having my website and my blog and my newsletter list you know I would
and my newsletter list you know I would
and my newsletter list you know I would send one newsletter out a week maximum
send one newsletter out a week maximum
send one newsletter out a week maximum that would be in partnership with a
that would be in partnership with a
that would be in partnership with a brand so there’s only four months that
brand so there’s only four months that
brand so there’s only four months that could happen and so I’d sell the first
could happen and so I’d sell the first
could happen and so I’d sell the first one at $1500 the second one maybe $1,500
one at $1500 the second one maybe $1,500
one at $1500 the second one maybe $1,500 now myspace is getting limited
now myspace is getting limited
now myspace is getting limited okay the next one’s that 1750 in the
okay the next one’s that 1750 in the
okay the next one’s that 1750 in the next ones at 2000 and if somebody falls
next ones at 2000 and if somebody falls
next ones at 2000 and if somebody falls off the next one’s going to be at 2250
off the next one’s going to be at 2250
off the next one’s going to be at 2250 because your supply goes down
because your supply goes down
because your supply goes down right we start increasing your prices as
right we start increasing your prices as
right we start increasing your prices as your value goes up as you know more you
your value goes up as you know more you
your value goes up as you know more you can bring more to your clients you start
can bring more to your clients you start
can bring more to your clients you start increasing your prices or a lot of times
increasing your prices or a lot of times
increasing your prices or a lot of times entrepreneurs just stay stuck in the
entrepreneurs just stay stuck in the
entrepreneurs just stay stuck in the same zone and for like many years
same zone and for like many years
same zone and for like many years charging the same price even though
charging the same price even though
charging the same price even though they’re bringing way way way more value
they’re bringing way way way more value
they’re bringing way way way more value so as you bring more value you start
so as you bring more value you start
so as you bring more value you start raising your prices alongside it and tip
raising your prices alongside it and tip
raising your prices alongside it and tip number seven this is one of my favorite
number seven this is one of my favorite
number seven this is one of my favorite is to be a thought leader if you are so
is to be a thought leader if you are so
is to be a thought leader if you are so great at what you do showcase your
great at what you do showcase your
great at what you do showcase your expertise be a thought leader so that
expertise be a thought leader so that
expertise be a thought leader so that people will find you so that you are not
people will find you so that you are not
people will find you so that you are not out having to do cold emails or cold
out having to do cold emails or cold
out having to do cold emails or cold tweets or cold calls or go to go to
tweets or cold calls or go to go to
tweets or cold calls or go to go to events and congresses
events and congresses
events and congresses and conventions to try to make
and conventions to try to make
and conventions to try to make connections be a thought leader to have
connections be a thought leader to have
connections be a thought leader to have people find you see when people hire
people find you see when people hire
people find you see when people hire thought leaders they’re willing to pay
thought leaders they’re willing to pay
thought leaders they’re willing to pay more if they’re bringing on somebody who
more if they’re bringing on somebody who
more if they’re bringing on somebody who they think is the expert at this field
they think is the expert at this field
they think is the expert at this field they’re going to be willing to pay more
they’re going to be willing to pay more
they’re going to be willing to pay more they are seeking you out because you are
they are seeking you out because you are
they are seeking you out because you are the leader if someone is only going to
the leader if someone is only going to
the leader if someone is only going to hire somebody based on price they’re not
hire somebody based on price they’re not
hire somebody based on price they’re not going to look at who’s speaking in these
going to look at who’s speaking in these
going to look at who’s speaking in these events right who’s writing the white
events right who’s writing the white
events right who’s writing the white papers who’s being interviewed on the
papers who’s being interviewed on the
papers who’s being interviewed on the different YouTube channels just a
different YouTube channels just a
different YouTube channels just a different mindset the people who want
different mindset the people who want
different mindset the people who want the value the people who want fast
the value the people who want fast
the value the people who want fast results of people who appreciate the
results of people who appreciate the
results of people who appreciate the people who are bringing those results to
people who are bringing those results to
people who are bringing those results to them they seek those people out and they
them they seek those people out and they
them they seek those people out and they pay premium dollars for those people so
pay premium dollars for those people so
pay premium dollars for those people so the way to get that is to expose
the way to get that is to expose
the way to get that is to expose yourself be a thought leader share your
yourself be a thought leader share your
yourself be a thought leader share your opinions share your expertise anytime a
opinions share your expertise anytime a
opinions share your expertise anytime a reporter is talking about a subject that
reporter is talking about a subject that
reporter is talking about a subject that is in your field write to them and give
is in your field write to them and give
is in your field write to them and give your opinion share your expertise you
your opinion share your expertise you
your opinion share your expertise you could be a resource for them right
could be a resource for them right
could be a resource for them right reporters are always looking for people
reporters are always looking for people
reporters are always looking for people to comment on articles they always need
to comment on articles they always need
to comment on articles they always need industry expertise that could be you
industry expertise that could be you
industry expertise that could be you that’s how I got into New York Times and
that’s how I got into New York Times and
that’s how I got into New York Times and all these other publications and all
all these other publications and all
all these other publications and all these lists of speakers and thought
these lists of speakers and thought
these lists of speakers and thought leaders and SEO and experts and social
leaders and SEO and experts and social
leaders and SEO and experts and social media experts to follow because I did a
media experts to follow because I did a
media experts to follow because I did a lot of work connecting with reporters
lot of work connecting with reporters
lot of work connecting with reporters put out great content start a YouTube
put out great content start a YouTube
put out great content start a YouTube channel B start a Twitter account you
channel B start a Twitter account you
channel B start a Twitter account you know whatever it is that your expertise
know whatever it is that your expertise
know whatever it is that your expertise is you’ve got to write you rather make
is you’ve got to write you rather make
is you’ve got to write you rather make video you rather do audio you need to
video you rather do audio you need to
video you rather do audio you need to spend time being a media company
spend time being a media company
spend time being a media company and sharing your expertise to be seen as
and sharing your expertise to be seen as
and sharing your expertise to be seen as a thought leader so that people will
a thought leader so that people will
a thought leader so that people will find you and you could start turning
find you and you could start turning
find you and you could start turning people down when I look at brand deals
people down when I look at brand deals
people down when I look at brand deals these platforms out there where you can
these platforms out there where you can
these platforms out there where you can bid on working with a brand right
bid on working with a brand right
bid on working with a brand right famebit is one as an example
famebit is one as an example
famebit is one as an example brands opposed to DLC we have you know a
brands opposed to DLC we have you know a
brands opposed to DLC we have you know a thousand dollars to work on the field
thousand dollars to work on the field
thousand dollars to work on the field and all of these different creators will
and all of these different creators will
and all of these different creators will bid on it you have no leverage in that
bid on it you have no leverage in that
bid on it you have no leverage in that situation you’re one of hundreds of
situation you’re one of hundreds of
situation you’re one of hundreds of graders bidding on a project and it’s
graders bidding on a project and it’s
graders bidding on a project and it’s just a race to the bottom I’m willing to
just a race to the bottom I’m willing to
just a race to the bottom I’m willing to do this for this I’m willing to throw in
do this for this I’m willing to throw in
do this for this I’m willing to throw in this for free you compete against so
this for free you compete against so
this for free you compete against so many people and the brand has all the
many people and the brand has all the
many people and the brand has all the power where when I’m creating content
power where when I’m creating content
power where when I’m creating content and the brand’s come to me I’m the one
and the brand’s come to me I’m the one
and the brand’s come to me I’m the one who has the power I’m the one who could
who has the power I’m the one who could
who has the power I’m the one who could set the pricing I’m the one who could
set the pricing I’m the one who could
set the pricing I’m the one who could dictate the terms because they’re coming
dictate the terms because they’re coming
dictate the terms because they’re coming to me and so that’s what I want to
to me and so that’s what I want to
to me and so that’s what I want to create for you I want people to come to
create for you I want people to come to
create for you I want people to come to you to find you to reach out to you
you to find you to reach out to you
you to find you to reach out to you because you are the thought leader
because you are the thought leader
because you are the thought leader expert in the field and you change that
expert in the field and you change that
expert in the field and you change that you already know it like if you’re an
you already know it like if you’re an
you already know it like if you’re an entrepreneur you should be good at what
entrepreneur you should be good at what
entrepreneur you should be good at what you do you really have the knowledge but
you do you really have the knowledge but
you do you really have the knowledge but you’re only helping to select with the
you’re only helping to select with the
you’re only helping to select with the people or if you’re making it more
people or if you’re making it more
people or if you’re making it more public and you’re share with your inside
public and you’re share with your inside
public and you’re share with your inside here out there you’re going to attract
here out there you’re going to attract
here out there you’re going to attract people who value that expertise or pay
people who value that expertise or pay
people who value that expertise or pay you top dollar for it so those are my
you top dollar for it so those are my
you top dollar for it so those are my seven tips seven ways and how to get
seven tips seven ways and how to get
seven tips seven ways and how to get clients aboard with value-based pricing
clients aboard with value-based pricing
clients aboard with value-based pricing I’d love to know what do you guys love
I’d love to know what do you guys love
I’d love to know what do you guys love about this video what was the biggest
about this video what was the biggest
about this video what was the biggest takeaway for you is there an 8 9 10 that
takeaway for you is there an 8 9 10 that
takeaway for you is there an 8 9 10 that you want to add to the list leave it
you want to add to the list leave it
you want to add to the list leave it down in the comments below I’m super
down in the comments below I’m super
down in the comments below I’m super curious to find out I also want to thank
curious to find out I also want to thank
curious to find out I also want to thank Miss oval for asking for this topic I
Miss oval for asking for this topic I
Miss oval for asking for this topic I made this video because of him and his
made this video because of him and his
made this video because of him and his request if you guys have a request that
request if you guys have a request that
request if you guys have a request that you like me to make a feature 7 wins
you like me to make a feature 7 wins
you like me to make a feature 7 wins video on check the link in the
video on check the link in the
video on check the link in the description and go and cast your vote I
description and go and cast your vote I
description and go and cast your vote I also want to give a quick shout to katie
also want to give a quick shout to katie
also want to give a quick shout to katie cruise katie thank you so much for
cruise katie thank you so much for
cruise katie thank you so much for picking up a copy of my book your one
picking up a copy of my book your one
picking up a copy of my book your one word and making that video on your
word and making that video on your
word and making that video on your YouTube channel I really really really
YouTube channel I really really really
YouTube channel I really really really appreciate it and I’m so glad that you
appreciate it and I’m so glad that you
appreciate it and I’m so glad that you enjoyed the book so thank you guys for
enjoyed the book so thank you guys for
enjoyed the book so thank you guys for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is much love I’ll
whatever your one word is much love I’ll
whatever your one word is much love I’ll see you soon
”
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