what’s up believe nation today I want to do a special video talking about
do a special video talking about
do a special video talking about something really practical was getting
something really practical was getting
something really practical was getting to the nitty-gritty here front of the
to the nitty-gritty here front of the
to the nitty-gritty here front of the business and I’m gonna talk about the
business and I’m gonna talk about the
business and I’m gonna talk about the seven ways to dominate a local market
seven ways to dominate a local market
seven ways to dominate a local market with your business sometimes a lot of
with your business sometimes a lot of
with your business sometimes a lot of entrepreneurs write in me seeing I have
entrepreneurs write in me seeing I have
entrepreneurs write in me seeing I have a local business on my market is not
a local business on my market is not
a local business on my market is not online it’s not YouTube it’s not
online it’s not YouTube it’s not
online it’s not YouTube it’s not internet sales I’m trying to land local
internet sales I’m trying to land local
internet sales I’m trying to land local clients I want people to come to my
clients I want people to come to my
clients I want people to come to my store I don’t want a client across the
store I don’t want a client across the
store I don’t want a client across the country I want somebody who’s right next
country I want somebody who’s right next
country I want somebody who’s right next to me and so being the owner of the
to me and so being the owner of the
to me and so being the owner of the largest salsa vein school in the country
largest salsa vein school in the country
largest salsa vein school in the country maybe in North America I want to share
maybe in North America I want to share
maybe in North America I want to share some of my advice as well as seeing
some of my advice as well as seeing
some of my advice as well as seeing other entrepreneurs have success on
other entrepreneurs have success on
other entrepreneurs have success on seven different ways that you could
seven different ways that you could
seven different ways that you could dominate your local market and hopefully
dominate your local market and hopefully
dominate your local market and hopefully it helps you guys build your local
it helps you guys build your local
it helps you guys build your local businesses so number one is win at local
businesses so number one is win at local
businesses so number one is win at local SEO this is super important when
SEO this is super important when
SEO this is super important when somebody is trying to find a salsa dance
somebody is trying to find a salsa dance
somebody is trying to find a salsa dance class a restaurant a plumbing service
class a restaurant a plumbing service
class a restaurant a plumbing service whatever it is one of the first places
whatever it is one of the first places
whatever it is one of the first places they go to is online they go to google
they go to is online they go to google
they go to is online they go to google and type in best salsa classes toronto
and type in best salsa classes toronto
and type in best salsa classes toronto salsa dance classes toronto whatever it
salsa dance classes toronto whatever it
salsa dance classes toronto whatever it is and you want your content to show up
is and you want your content to show up
is and you want your content to show up but it starts with creating really good
but it starts with creating really good
but it starts with creating really good content right so you want to create a
content right so you want to create a
content right so you want to create a website that has lots of content you
website that has lots of content you
website that has lots of content you want a content creation strategy it’s
want a content creation strategy it’s
want a content creation strategy it’s not just your page and the services you
not just your page and the services you
not just your page and the services you sell and your bell page it’s a great
sell and your bell page it’s a great
sell and your bell page it’s a great start but you need to have a content
start but you need to have a content
start but you need to have a content strategy Google loves content and you
strategy Google loves content and you
strategy Google loves content and you need to understand that now you’ve
need to understand that now you’ve
need to understand that now you’ve become a media company right you need to
become a media company right you need to
become a media company right you need to not just tell your story but provide
not just tell your story but provide
not just tell your story but provide advice if people see you provide an
advice if people see you provide an
advice if people see you provide an advice that you’re friendly that you’re
advice that you’re friendly that you’re
advice that you’re friendly that you’re knowledgeable that you know what you’re
knowledgeable that you know what you’re
knowledgeable that you know what you’re talking about that you know you can help
talking about that you know you can help
talking about that you know you can help then they’re going to come to you as a
then they’re going to come to you as a
then they’re going to come to you as a default place you know if you can get
default place you know if you can get
default place you know if you can get that number one ranking that people are
that number one ranking that people are
that number one ranking that people are going to click on it and give you the
going to click on it and give you the
going to click on it and give you the first chance to win them over and so
first chance to win them over and so
first chance to win them over and so what are we thinking about is I want at
what are we thinking about is I want at
what are we thinking about is I want at least one new article up one new 500
least one new article up one new 500
least one new article up one new 500 plus
plus
plus on your website up every single week
on your website up every single week
on your website up every single week ideally more than once a week but I got
ideally more than once a week but I got
ideally more than once a week but I got it you got a business to run to at least
it you got a business to run to at least
it you got a business to run to at least once a week and share your expertise you
once a week and share your expertise you
once a week and share your expertise you might be thinking well how do I get
might be thinking well how do I get
might be thinking well how do I get enough content how do I like I gotta run
enough content how do I like I gotta run
enough content how do I like I gotta run out of ideas think about what your
out of ideas think about what your
out of ideas think about what your customers ask you for think about what
customers ask you for think about what
customers ask you for think about what are the common questions that people
are the common questions that people
are the common questions that people walk into your location email you or
walk into your location email you or
walk into your location email you or calling you what are they asking for and
calling you what are they asking for and
calling you what are they asking for and then turning that into content that
then turning that into content that
then turning that into content that you’ve been you can put up whether
you’ve been you can put up whether
you’ve been you can put up whether that’s you typing it up or if you’d
that’s you typing it up or if you’d
that’s you typing it up or if you’d rather be on video you can make a video
rather be on video you can make a video
rather be on video you can make a video like this and then have somebody
like this and then have somebody
like this and then have somebody transcribe it and turn that into an
transcribe it and turn that into an
transcribe it and turn that into an article put it on your website doing
article put it on your website doing
article put it on your website doing that makes a big big big big difference
that makes a big big big big difference
that makes a big big big big difference because most businesses just stop at a
because most businesses just stop at a
because most businesses just stop at a basic web page most local businesses
basic web page most local businesses
basic web page most local businesses just stop at having the about Us page of
just stop at having the about Us page of
just stop at having the about Us page of services or products page the home page
services or products page the home page
services or products page the home page you know five six seven eight pages and
you know five six seven eight pages and
you know five six seven eight pages and that’s it where you want to create page
that’s it where you want to create page
that’s it where you want to create page after page after page after page and it
after page after page after page and it
after page after page after page and it will help you win a lot of the longtail
will help you win a lot of the longtail
will help you win a lot of the longtail content searches especially if you’re a
content searches especially if you’re a
content searches especially if you’re a brand new site people may have been
brand new site people may have been
brand new site people may have been around for years you may not get the
around for years you may not get the
around for years you may not get the number one keyword yet but you’ll win
number one keyword yet but you’ll win
number one keyword yet but you’ll win and all the other longtail keywords all
and all the other longtail keywords all
and all the other longtail keywords all the other more obscure searches you’ll
the other more obscure searches you’ll
the other more obscure searches you’ll get all of those and it’ll lead to sales
get all of those and it’ll lead to sales
get all of those and it’ll lead to sales for you so it’s super important you have
for you so it’s super important you have
for you so it’s super important you have a content strategy and you win at the
a content strategy and you win at the
a content strategy and you win at the local SEO game
local SEO game
local SEO game [Music]
[Music]
[Music] number two has used local media using
number two has used local media using
number two has used local media using local media is massively powerful I’d be
local media is massively powerful I’d be
local media is massively powerful I’d be connecting with don’t worry about the
connecting with don’t worry about the
connecting with don’t worry about the New York Times and The Wall Street
New York Times and The Wall Street
New York Times and The Wall Street Journal and all that stuff and that can
Journal and all that stuff and that can
Journal and all that stuff and that can help that can help with your branding if
help that can help with your branding if
help that can help with your branding if you get into the New York Times you can
you get into the New York Times you can
you get into the New York Times you can put that on your home page and say yes
put that on your home page and say yes
put that on your home page and say yes featured in the New York Times but if
featured in the New York Times but if
featured in the New York Times but if you want to get local business know
you want to get local business know
you want to get local business know people walking in your doors then you
people walking in your doors then you
people walking in your doors then you want to look at the local media and the
want to look at the local media and the
want to look at the local media and the good news is is a lot easier to get
good news is is a lot easier to get
good news is is a lot easier to get those guys they’re always looking for
those guys they’re always looking for
those guys they’re always looking for stories understand that they are always
stories understand that they are always
stories understand that they are always looking for stores if you have a good
looking for stores if you have a good
looking for stores if you have a good story to tell about why you started this
story to tell about why you started this
story to tell about why you started this business about a new thing that you’re
business about a new thing that you’re
business about a new thing that you’re coming out with about the lives that
coming out with about the lives that
coming out with about the lives that you’ve impacted not just a promotional
you’ve impacted not just a promotional
you’ve impacted not just a promotional piece because they don’t care about that
piece because they don’t care about that
piece because they don’t care about that they want a general story that’s going
they want a general story that’s going
they want a general story that’s going to help them you’re making the reporters
to help them you’re making the reporters
to help them you’re making the reporters lives easier right that’s their job if
lives easier right that’s their job if
lives easier right that’s their job if you’re giving them a gift of a story
you’re giving them a gift of a story
you’re giving them a gift of a story then that makes their lives easier and
then that makes their lives easier and
then that makes their lives easier and it’s easy to get a yes so what I would
it’s easy to get a yes so what I would
it’s easy to get a yes so what I would do is make a targeted list of all the
do is make a targeted list of all the
do is make a targeted list of all the people who could be potentially
people who could be potentially
people who could be potentially interested in what you’re doing don’t
interested in what you’re doing don’t
interested in what you’re doing don’t just reach out to everybody make a
just reach out to everybody make a
just reach out to everybody make a targeted list understand the types of
targeted list understand the types of
targeted list understand the types of content that they push what what kinds
content that they push what what kinds
content that they push what what kinds of story to the right in the paper
of story to the right in the paper
of story to the right in the paper what kind of interviews do they do on
what kind of interviews do they do on
what kind of interviews do they do on their newscast what kind of people they
their newscast what kind of people they
their newscast what kind of people they have on their radio show and then pitch
have on their radio show and then pitch
have on their radio show and then pitch a similar story that involves you
a similar story that involves you
a similar story that involves you somehow right
somehow right
somehow right it could be again how you founded your
it could be again how you founded your
it could be again how you founded your business it could be your expert advice
business it could be your expert advice
business it could be your expert advice on whatever is happening in your local
on whatever is happening in your local
on whatever is happening in your local area right anything that’s related to
area right anything that’s related to
area right anything that’s related to your industry any in any shape or form
your industry any in any shape or form
your industry any in any shape or form you should be the default expert that
you should be the default expert that
you should be the default expert that they want to talk to and profile you
they want to talk to and profile you
they want to talk to and profile you know at EDS we’ve done articles about
know at EDS we’ve done articles about
know at EDS we’ve done articles about some of our initiatives we had a little
some of our initiatives we had a little
some of our initiatives we had a little library that we’ve brought in to our
library that we’ve brought in to our
library that we’ve brought in to our location and got that in the media we
location and got that in the media we
location and got that in the media we put acts of kindness on the TV through a
put acts of kindness on the TV through a
put acts of kindness on the TV through a retail store at the front we showed
retail store at the front we showed
retail store at the front we showed people doing acts of kindness and that
people doing acts of kindness and that
people doing acts of kindness and that got picked up by media we’ve done
got picked up by media we’ve done
got picked up by media we’ve done charity events I’ll talk about later on
charity events I’ll talk about later on
charity events I’ll talk about later on where we had a dance-off that raised
where we had a dance-off that raised
where we had a dance-off that raised money for a charity and that got two TV
money for a charity and that got two TV
money for a charity and that got two TV crews into our space so always thinking
crews into our space so always thinking
crews into our space so always thinking about the story not they don’t care
about the story not they don’t care
about the story not they don’t care about your promotion they don’t care
about your promotion they don’t care
about your promotion they don’t care about your offers what’s the story that
about your offers what’s the story that
about your offers what’s the story that you can bring by looking at other
you can bring by looking at other
you can bring by looking at other stories they’ve done model those and
stories they’ve done model those and
stories they’ve done model those and then pitch them if you do a good job
then pitch them if you do a good job
then pitch them if you do a good job again you’re making the reporters lives
again you’re making the reporters lives
again you’re making the reporters lives easier and a tip to help you with your
easier and a tip to help you with your
easier and a tip to help you with your SEO every time you get featured
SEO every time you get featured
SEO every time you get featured in the local media always always always
in the local media always always always
in the local media always always always always always ask if you can get a link
always always ask if you can get a link
always always ask if you can get a link back to your website from whatever story
back to your website from whatever story
back to your website from whatever story because those websites can carry a lot
because those websites can carry a lot
because those websites can carry a lot of authority and having that link back
of authority and having that link back
of authority and having that link back and really help your SEO number three is
and really help your SEO number three is
and really help your SEO number three is host events if you have a physical
host events if you have a physical
host events if you have a physical location I would strongly encourage you
location I would strongly encourage you
location I would strongly encourage you to host events to bring your customers
to host events to bring your customers
to host events to bring your customers together in some shape or form do
together in some shape or form do
together in some shape or form do workshops do classes host a party
workshops do classes host a party
workshops do classes host a party connect with other associations and have
connect with other associations and have
connect with other associations and have them host there right at your shop it’s
them host there right at your shop it’s
them host there right at your shop it’s such a fantastic way to one get people
such a fantastic way to one get people
such a fantastic way to one get people into your store but also as a way to
into your store but also as a way to
into your store but also as a way to connect people to each other and then
connect people to each other and then
connect people to each other and then share that online so at Turner that’s
share that online so at Turner that’s
share that online so at Turner that’s also we sell classes you can come and
also we sell classes you can come and
also we sell classes you can come and learn how to salsa bachata kizomba
learn how to salsa bachata kizomba
learn how to salsa bachata kizomba whatever you want to do and then we’ll
whatever you want to do and then we’ll
whatever you want to do and then we’ll have parties and host events multiple
have parties and host events multiple
have parties and host events multiple times per week and when people come out
times per week and when people come out
times per week and when people come out to the events they obviously get to meet
to the events they obviously get to meet
to the events they obviously get to meet each other they get to see the studio
each other they get to see the studio
each other they get to see the studio they get to learn about our business
they get to learn about our business
they get to learn about our business we’ll also take pictures we’ll post it
we’ll also take pictures we’ll post it
we’ll also take pictures we’ll post it on Facebook people will tag themselves
on Facebook people will tag themselves
on Facebook people will tag themselves people will type their friends and what
people will type their friends and what
people will type their friends and what ends up happening is you take this great
ends up happening is you take this great
ends up happening is you take this great picture of somebody who you know is
picture of somebody who you know is
picture of somebody who you know is smiling having fun dancing and then the
smiling having fun dancing and then the
smiling having fun dancing and then the next day and they go to work and their
next day and they go to work and their
next day and they go to work and their friends have all seen it and I see why
friends have all seen it and I see why
friends have all seen it and I see why you look so happy where were you what
you look so happy where were you what
you look so happy where were you what were you doing oh is that trying to
were you doing oh is that trying to
were you doing oh is that trying to dance salsa we had a great time we had
dance salsa we had a great time we had
dance salsa we had a great time we had this amazing party
this amazing party
this amazing party and so that spreads rapid word-of-mouth
and so that spreads rapid word-of-mouth
and so that spreads rapid word-of-mouth through social media so it’s getting
through social media so it’s getting
through social media so it’s getting people into your space who may not know
people into your space who may not know
people into your space who may not know a may not know about it before it’s
a may not know about it before it’s
a may not know about it before it’s about giving people a way to connect
about giving people a way to connect
about giving people a way to connect with each other and then if you’re
with each other and then if you’re
with each other and then if you’re taking pictures and put them online on
taking pictures and put them online on
taking pictures and put them online on Facebook it’s an opportunity for them to
Facebook it’s an opportunity for them to
Facebook it’s an opportunity for them to be able to get some exposure to their
be able to get some exposure to their
be able to get some exposure to their friends and to learn about your business
friends and to learn about your business
friends and to learn about your business in the process so it highly recommend
in the process so it highly recommend
in the process so it highly recommend you having regular events on your off
you having regular events on your off
you having regular events on your off hours to get people in
hours to get people in
hours to get people in [Music]
[Music]
[Music] number four is give to local charities I
number four is give to local charities I
number four is give to local charities I find this really valuable one just as a
find this really valuable one just as a
find this really valuable one just as a listen it’s a good thing to do right
listen it’s a good thing to do right
listen it’s a good thing to do right like be a part of your community give
like be a part of your community give
like be a part of your community give back in tribute if you have products or
back in tribute if you have products or
back in tribute if you have products or services and you can give in kind or do
services and you can give in kind or do
services and you can give in kind or do workshops that help people I think it’s
workshops that help people I think it’s
workshops that help people I think it’s just a good thing to do I try that salsa
just a good thing to do I try that salsa
just a good thing to do I try that salsa we will give away classes for people who
we will give away classes for people who
we will give away classes for people who are trying to raise money for silent
are trying to raise money for silent
are trying to raise money for silent auctions so any charity that’s trying to
auctions so any charity that’s trying to
auctions so any charity that’s trying to raise money for silent auction will give
raise money for silent auction will give
raise money for silent auction will give them you know two free classes for
them you know two free classes for
them you know two free classes for people to bid on and so it helps raise
people to bid on and so it helps raise
people to bid on and so it helps raise money for them you know we get featured
money for them you know we get featured
money for them you know we get featured in there in the pamphlet in the brochure
in there in the pamphlet in the brochure
in there in the pamphlet in the brochure on the table where people go to those
on the table where people go to those
on the table where people go to those events and so it gives us some exposure
events and so it gives us some exposure
events and so it gives us some exposure again you can try to ask her link from
again you can try to ask her link from
again you can try to ask her link from the website of the charity to link back
the website of the charity to link back
the website of the charity to link back to you because it carries a lot of
to you because it carries a lot of
to you because it carries a lot of weight as well it’s just a good thing to
weight as well it’s just a good thing to
weight as well it’s just a good thing to do right the other thing we’ll do is
do right the other thing we’ll do is
do right the other thing we’ll do is sometimes we’ll go and do performances
sometimes we’ll go and do performances
sometimes we’ll go and do performances at charities sometimes we’ll do classes
at charities sometimes we’ll do classes
at charities sometimes we’ll do classes it’s a fundraising dinner event maybe
it’s a fundraising dinner event maybe
it’s a fundraising dinner event maybe we’ll get up there and teach people how
we’ll get up there and teach people how
we’ll get up there and teach people how to dance and again gives us some
to dance and again gives us some
to dance and again gives us some exposure let people know about what
exposure let people know about what
exposure let people know about what we’re all about maybe people see that
we’re all about maybe people see that
we’re all about maybe people see that dances maybe we should go do that you
dances maybe we should go do that you
dances maybe we should go do that you know is our new year’s resolution or as
know is our new year’s resolution or as
know is our new year’s resolution or as our igniter I want to try something new
our igniter I want to try something new
our igniter I want to try something new and meet somebody you know make some new
and meet somebody you know make some new
and meet somebody you know make some new friends and maybe meet somebody special
friends and maybe meet somebody special
friends and maybe meet somebody special then that’s a great opportunity to be
then that’s a great opportunity to be
then that’s a great opportunity to be able to introduce ourselves and so it’s
able to introduce ourselves and so it’s
able to introduce ourselves and so it’s a mix of doing the right thing giving
a mix of doing the right thing giving
a mix of doing the right thing giving back your community but also give us a
back your community but also give us a
back your community but also give us a good exposure for your company
good exposure for your company
good exposure for your company [Music]
[Music]
[Music] number five is collaborate here we’d be
number five is collaborate here we’d be
number five is collaborate here we’d be looking at how can you collaborate with
looking at how can you collaborate with
looking at how can you collaborate with other businesses that are in your area
other businesses that are in your area
other businesses that are in your area that serve the same target market that
that serve the same target market that
that serve the same target market that you can have some kind of relationship
you can have some kind of relationship
you can have some kind of relationship with so for us
with so for us
with so for us we partnered up with local restaurants
we partnered up with local restaurants
we partnered up with local restaurants where we’ve done collaborations where
where we’ve done collaborations where
where we’ve done collaborations where you know they might promote us in the
you know they might promote us in the
you know they might promote us in the restaurant we’ll promote them in the
restaurant we’ll promote them in the
restaurant we’ll promote them in the studio it can be a dinner and dancing
studio it can be a dinner and dancing
studio it can be a dinner and dancing kind of occasion will partner up with
kind of occasion will partner up with
kind of occasion will partner up with night clubs we’ll go and use their space
night clubs we’ll go and use their space
night clubs we’ll go and use their space and bring people bring our students to
and bring people bring our students to
and bring people bring our students to their space and they bring their people
their space and they bring their people
their space and they bring their people to the space and so you know the people
to the space and so you know the people
to the space and so you know the people that they bring may not have ever heard
that they bring may not have ever heard
that they bring may not have ever heard of us and so that was an option to do
of us and so that was an option to do
of us and so that was an option to do classes even for me when I think about
classes even for me when I think about
classes even for me when I think about my role here and running
my role here and running
my role here and running Evon character calm and my youtube
Evon character calm and my youtube
Evon character calm and my youtube channel now owning the dance
channel now owning the dance
channel now owning the dance as well I try to film a lot of my videos
as well I try to film a lot of my videos
as well I try to film a lot of my videos out of Toronto dance salsa I want to
out of Toronto dance salsa I want to
out of Toronto dance salsa I want to bring my community to know about TBS I
bring my community to know about TBS I
bring my community to know about TBS I talked about TBS on my channel not
talked about TBS on my channel not
talked about TBS on my channel not strictly just for promotional purposes
strictly just for promotional purposes
strictly just for promotional purposes but because I think it adds value to the
but because I think it adds value to the
but because I think it adds value to the conversation because I run a large
conversation because I run a large
conversation because I run a large retail shop and people can learn from
retail shop and people can learn from
retail shop and people can learn from that and so I purposely try to bring
that and so I purposely try to bring
that and so I purposely try to bring turneth and salsa into the mix of what
turneth and salsa into the mix of what
turneth and salsa into the mix of what I’m doing and I get stopped outside tds
I’m doing and I get stopped outside tds
I’m doing and I get stopped outside tds by fans and they want to take a selfie
by fans and they want to take a selfie
by fans and they want to take a selfie or you know talk business or whatever it
or you know talk business or whatever it
or you know talk business or whatever it is and now these people get exposed to
is and now these people get exposed to
is and now these people get exposed to try to then sell so as well and so
try to then sell so as well and so
try to then sell so as well and so thinking about how you can collaborate
thinking about how you can collaborate
thinking about how you can collaborate with local businesses or use the people
with local businesses or use the people
with local businesses or use the people on your team and their influences to
on your team and their influences to
on your team and their influences to bring more exposure and business to your
bring more exposure and business to your
bring more exposure and business to your company number six is Facebook Ads
company number six is Facebook Ads
company number six is Facebook Ads I’m a fan of Facebook guides it’s not
I’m a fan of Facebook guides it’s not
I’m a fan of Facebook guides it’s not our number one way to bring in clients
our number one way to bring in clients
our number one way to bring in clients but if you’re looking at any kind of
but if you’re looking at any kind of
but if you’re looking at any kind of advertising dollars I think that’s the
advertising dollars I think that’s the
advertising dollars I think that’s the best bet if you know that your demo is
best bet if you know that your demo is
best bet if you know that your demo is you know 25 to 35 year old men who love
you know 25 to 35 year old men who love
you know 25 to 35 year old men who love the Anaheim Mighty Ducks you know you
the Anaheim Mighty Ducks you know you
the Anaheim Mighty Ducks you know you can you can target those people and you
can you can target those people and you
can you can target those people and you can show them a specific ad and so
can show them a specific ad and so
can show them a specific ad and so whatever it is that you’re selling
whatever it is that you’re selling
whatever it is that you’re selling especially for a local area right within
especially for a local area right within
especially for a local area right within 10 miles of this address you can target
10 miles of this address you can target
10 miles of this address you can target specifically those people and I think if
specifically those people and I think if
specifically those people and I think if you have a good idea of who your
you have a good idea of who your
you have a good idea of who your audience is if you have clear
audience is if you have clear
audience is if you have clear demographics on them then Facebook ads
demographics on them then Facebook ads
demographics on them then Facebook ads are a great test to be able to go after
are a great test to be able to go after
are a great test to be able to go after I wouldn’t go all in on it
I wouldn’t go all in on it
I wouldn’t go all in on it I would test it out find what you think
I would test it out find what you think
I would test it out find what you think is your strongest target market test a
is your strongest target market test a
is your strongest target market test a couple different creative pieces against
couple different creative pieces against
couple different creative pieces against it and see if you can get results the
it and see if you can get results the
it and see if you can get results the good news is is that is pretty
good news is is that is pretty
good news is is that is pretty measurable right especially if some kind
measurable right especially if some kind
measurable right especially if some kind of conversion page whether it’s a
of conversion page whether it’s a
of conversion page whether it’s a ideally it’s buying so for us we can
ideally it’s buying so for us we can
ideally it’s buying so for us we can track all the way to a sale but maybe
track all the way to a sale but maybe
track all the way to a sale but maybe it’s just to the contact us page or
it’s just to the contact us page or
it’s just to the contact us page or maybe it’s the register page you can see
maybe it’s the register page you can see
maybe it’s the register page you can see how far people are going along the
how far people are going along the
how far people are going along the process and if you can prove that the
process and if you can prove that the
process and if you can prove that the ads lead to sales you can wrap it up so
ads lead to sales you can wrap it up so
ads lead to sales you can wrap it up so right to spend any money on advertising
right to spend any money on advertising
right to spend any money on advertising Despero and spend it
Despero and spend it
Despero and spend it [Music]
[Music]
[Music] and number seven is provide a remarkable
and number seven is provide a remarkable
and number seven is provide a remarkable experience there’s a lot of different
experience there’s a lot of different
experience there’s a lot of different ways to grow business and when I sat
ways to grow business and when I sat
ways to grow business and when I sat down with Alex from who helps me run
down with Alex from who helps me run
down with Alex from who helps me run from themselves like he’s the operations
from themselves like he’s the operations
from themselves like he’s the operations manager I gave him a list of ten
manager I gave him a list of ten
manager I gave him a list of ten different ways to grow the business here
different ways to grow the business here
different ways to grow the business here are ten different things that you could
are ten different things that you could
are ten different things that you could do to grow this business and I want you
do to grow this business and I want you
do to grow this business and I want you to pick two of them and the first one he
to pick two of them and the first one he
to pick two of them and the first one he picked was being the face so he’s out
picked was being the face so he’s out
picked was being the face so he’s out there creating content being the
there creating content being the
there creating content being the celebrity on snapchat on YouTube you
celebrity on snapchat on YouTube you
celebrity on snapchat on YouTube you know being the guy being the friendly
know being the guy being the friendly
know being the guy being the friendly person people don’t ask questions – I
person people don’t ask questions – I
person people don’t ask questions – I said that that’s the that has to be in
said that that’s the that has to be in
said that that’s the that has to be in there because you’re great at that and
there because you’re great at that and
there because you’re great at that and that has to be one of the things you do
that has to be one of the things you do
that has to be one of the things you do the second thing that he picked though
the second thing that he picked though
the second thing that he picked though that you got you got to choose was
that you got you got to choose was
that you got you got to choose was provide a remarkable experience
provide a remarkable experience
provide a remarkable experience at the end of the day if you are selling
at the end of the day if you are selling
at the end of the day if you are selling and especially a local product or
and especially a local product or
and especially a local product or service people talk like if people come
service people talk like if people come
service people talk like if people come to your restaurant and you have an
to your restaurant and you have an
to your restaurant and you have an amazing dining experience
amazing dining experience
amazing dining experience you can bet they’re gonna talk to their
you can bet they’re gonna talk to their
you can bet they’re gonna talk to their friends the next day and say yeah we
friends the next day and say yeah we
friends the next day and say yeah we went to this place we’re gonna take
went to this place we’re gonna take
went to this place we’re gonna take pictures and post on Facebook and
pictures and post on Facebook and
pictures and post on Facebook and Instagram and spread the word for you
Instagram and spread the word for you
Instagram and spread the word for you now people come and have an amazing time
now people come and have an amazing time
now people come and have an amazing time in our dance studio now half of our
in our dance studio now half of our
in our dance studio now half of our business comes from word of mouth you
business comes from word of mouth you
business comes from word of mouth you just have an amazing time you tell their
just have an amazing time you tell their
just have an amazing time you tell their friends their friends see them having a
friends their friends see them having a
friends their friends see them having a good time and they want they’re curious
good time and they want they’re curious
good time and they want they’re curious they want to find out about it
they want to find out about it
they want to find out about it themselves
themselves
themselves the thing is doing a good experience is
the thing is doing a good experience is
the thing is doing a good experience is not enough has to be remarkable
not enough has to be remarkable
not enough has to be remarkable remarkable means you’re willing to make
remarkable means you’re willing to make
remarkable means you’re willing to make a remark about it you’re willing to talk
a remark about it you’re willing to talk
a remark about it you’re willing to talk about it that’s a remarkable means and
about it that’s a remarkable means and
about it that’s a remarkable means and so I think most entrepreneurs providing
so I think most entrepreneurs providing
so I think most entrepreneurs providing okay experience it’s a good experience
okay experience it’s a good experience
okay experience it’s a good experience right like you’re helping your customer
right like you’re helping your customer
right like you’re helping your customer your customer doesn’t feel upset they
your customer doesn’t feel upset they
your customer doesn’t feel upset they feel like they’re getting you know value
feel like they’re getting you know value
feel like they’re getting you know value for their money they had a good time
for their money they had a good time
for their money they had a good time doing it you give them a result but is
doing it you give them a result but is
doing it you give them a result but is it so good that they want to go and tell
it so good that they want to go and tell
it so good that they want to go and tell their friends about it that’s the
their friends about it that’s the
their friends about it that’s the difference is it so good and not just a
difference is it so good and not just a
difference is it so good and not just a product or service with the experience
product or service with the experience
product or service with the experience of dealing with you everywhere from the
of dealing with you everywhere from the
of dealing with you everywhere from the website to the email to the first
website to the email to the first
website to the email to the first contact to the phone call to the coming
contact to the phone call to the coming
contact to the phone call to the coming in to your location is all of that such
in to your location is all of that such
in to your location is all of that such a great experience that they have to
a great experience that they have to
a great experience that they have to tell the friends about it because your
tell the friends about it because your
tell the friends about it because your customers have opportunities every
customers have opportunities every
customers have opportunities every single day to spread the word for you
single day to spread the word for you
single day to spread the word for you every single day they could be out
every single day they could be out
every single day they could be out spreading your message for you and
spreading your message for you and
spreading your message for you and they’re not and it’s not because they
they’re not and it’s not because they
they’re not and it’s not because they don’t like you you say have a million
don’t like you you say have a million
don’t like you you say have a million other things to do think about your life
other things to do think about your life
other things to do think about your life how many things you have to focus on in
how many things you have to focus on in
how many things you have to focus on in your life
your life
your life right now I’m sure you’d love to be able
right now I’m sure you’d love to be able
right now I’m sure you’d love to be able to help refer some of your
to help refer some of your
to help refer some of your entrepreneurial you know businesses off
entrepreneurial you know businesses off
entrepreneurial you know businesses off to your friends who just don’t think
to your friends who just don’t think
to your friends who just don’t think about it you got too much else going on
about it you got too much else going on
about it you got too much else going on and so that’s your challenge you to
and so that’s your challenge you to
and so that’s your challenge you to break through the clutter and the noise
break through the clutter and the noise
break through the clutter and the noise that most people have going on in their
that most people have going on in their
that most people have going on in their native their life of the thousand things
native their life of the thousand things
native their life of the thousand things that I need to get done today I can’t
that I need to get done today I can’t
that I need to get done today I can’t wait to tell your story about what a
wait to tell your story about what a
wait to tell your story about what a great time I had in working with you
great time I had in working with you
great time I had in working with you because you are so amazing
because you are so amazing
because you are so amazing that’s what you need to get to so
that’s what you need to get to so
that’s what you need to get to so providing the good experiences in a
providing the good experiences in a
providing the good experiences in a mouth it has to be remarkable
mouth it has to be remarkable
mouth it has to be remarkable so those are my seven ways on how to
so those are my seven ways on how to
so those are my seven ways on how to dominate a local market I hope you guys
dominate a local market I hope you guys
dominate a local market I hope you guys enjoy I’d love to know what did you
enjoy I’d love to know what did you
enjoy I’d love to know what did you think was a valuable what was your
think was a valuable what was your
think was a valuable what was your favorite tip leave it down in the
favorite tip leave it down in the
favorite tip leave it down in the comments below also if you feel like I’m
comments below also if you feel like I’m
comments below also if you feel like I’m missing some you wanna eat 910 that you
missing some you wanna eat 910 that you
missing some you wanna eat 910 that you want to add to the list put it down in
want to add to the list put it down in
want to add to the list put it down in the comments I’m gonna join in
the comments I’m gonna join in
the comments I’m gonna join in discussion thank you guys so much for
discussion thank you guys so much for
discussion thank you guys so much for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is much love guys
whatever your one word is much love guys
whatever your one word is much love guys as he said
”
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