what’s that believe nation it’s Evan my one word is believe and I believe that
one word is believe and I believe that
one word is believe and I believe that you have something special to offer and
you have something special to offer and
you have something special to offer and I love to see it explode
I love to see it explode
I love to see it explode so that you can help change the planet
so that you can help change the planet
so that you can help change the planet so to help you on your journey today I’m
so to help you on your journey today I’m
so to help you on your journey today I’m gonna look at seven of the fastest ways
gonna look at seven of the fastest ways
gonna look at seven of the fastest ways to grow a YouTube channel so one of the
to grow a YouTube channel so one of the
to grow a YouTube channel so one of the questions I get asked a lot by people
questions I get asked a lot by people
questions I get asked a lot by people want to start a YouTube channel that’s
want to start a YouTube channel that’s
want to start a YouTube channel that’s Evan how do I grow how do I get it going
Evan how do I grow how do I get it going
Evan how do I grow how do I get it going fast I want to get lost subscribers and
fast I want to get lost subscribers and
fast I want to get lost subscribers and want to get a lot of growth I want to be
want to get a lot of growth I want to be
want to get a lot of growth I want to be able to make money have an impact with
able to make money have an impact with
able to make money have an impact with my channel what’s the fastest way to get
my channel what’s the fastest way to get
my channel what’s the fastest way to get there so today I’m gonna share with you
there so today I’m gonna share with you
there so today I’m gonna share with you with the help of my friends the seven
with the help of my friends the seven
with the help of my friends the seven different ways to quickly grow your
different ways to quickly grow your
different ways to quickly grow your YouTube channel hey guys my name is Tim
YouTube channel hey guys my name is Tim
YouTube channel hey guys my name is Tim Schmoyer and I run a YouTube channel
Schmoyer and I run a YouTube channel
Schmoyer and I run a YouTube channel called video creators for every week are
called video creators for every week are
called video creators for every week are publishing a new videos to help you guys
publishing a new videos to help you guys
publishing a new videos to help you guys learn how to grow an audience on YouTube
learn how to grow an audience on YouTube
learn how to grow an audience on YouTube so you can spread a message that reaches
so you can spread a message that reaches
so you can spread a message that reaches people and changes their lives a lot of
people and changes their lives a lot of
people and changes their lives a lot of creators when they start off trying to
creators when they start off trying to
creators when they start off trying to grow YouTube channel they usually think
grow YouTube channel they usually think
grow YouTube channel they usually think in terms of creating really amazing high
in terms of creating really amazing high
in terms of creating really amazing high production video quality content and
production video quality content and
production video quality content and that is certainly very important but
that is certainly very important but
that is certainly very important but they sometimes sacrifice that for not
they sometimes sacrifice that for not
they sometimes sacrifice that for not thinking as much about like what’s going
thinking as much about like what’s going
thinking as much about like what’s going to get people to actually watch their
to get people to actually watch their
to get people to actually watch their video in the first place
video in the first place
video in the first place Derral is gonna be here with you guys in
Derral is gonna be here with you guys in
Derral is gonna be here with you guys in a second talk about thumbnails but
a second talk about thumbnails but
a second talk about thumbnails but titles are also very important I know a
titles are also very important I know a
titles are also very important I know a lot of top level creators on YouTube who
lot of top level creators on YouTube who
lot of top level creators on YouTube who spend just as much time crafting their
spend just as much time crafting their
spend just as much time crafting their titles as they do the actual content
titles as they do the actual content
titles as they do the actual content itself because they’ve realized that
itself because they’ve realized that
itself because they’ve realized that doesn’t matter how amazing the content
doesn’t matter how amazing the content
doesn’t matter how amazing the content is if the title doesn’t tease a story or
is if the title doesn’t tease a story or
is if the title doesn’t tease a story or delitzsch some value that the person
delitzsch some value that the person
delitzsch some value that the person that they’re trying to reach with their
that they’re trying to reach with their
that they’re trying to reach with their video actually wants to consume in the
video actually wants to consume in the
video actually wants to consume in the first place so definitely spend a lot of
first place so definitely spend a lot of
first place so definitely spend a lot of time learning about headlines searching
time learning about headlines searching
time learning about headlines searching google for forhow magazines and blogs
google for forhow magazines and blogs
google for forhow magazines and blogs craft titles and learning about like in
craft titles and learning about like in
craft titles and learning about like in the news industry they the same thing
the news industry they the same thing
the news industry they the same thing they’ve learned that titles get clicks
they’ve learned that titles get clicks
they’ve learned that titles get clicks titles is what gets people to read their
titles is what gets people to read their
titles is what gets people to read their content or in your case watch your
content or in your case watch your
content or in your case watch your content so learn as much as you can
content so learn as much as you can
content so learn as much as you can about crafting a really good content
about crafting a really good content
about crafting a really good content and really especially really good titles
and really especially really good titles
and really especially really good titles [Music]
[Music]
[Music] tip number two is post more frequently I
tip number two is post more frequently I
tip number two is post more frequently I saw a huge jump in my subscribers in my
saw a huge jump in my subscribers in my
saw a huge jump in my subscribers in my views in my revenue when I went from
views in my revenue when I went from
views in my revenue when I went from making one video week to a video a day a
making one video week to a video a day a
making one video week to a video a day a massive jump YouTube seems to really
massive jump YouTube seems to really
massive jump YouTube seems to really really really care about upload
really really care about upload
really really care about upload frequency especially right now I saw
frequency especially right now I saw
frequency especially right now I saw another massive jump going from one
another massive jump going from one
another massive jump going from one video a day to two videos a day and I’m
video a day to two videos a day and I’m
video a day to two videos a day and I’m at 3 videos a day most days and there
at 3 videos a day most days and there
at 3 videos a day most days and there was a little bit of a jump between 2 and
was a little bit of a jump between 2 and
was a little bit of a jump between 2 and 3 is a little bit of a job so I would
3 is a little bit of a job so I would
3 is a little bit of a job so I would say if you’re one video day or two
say if you’re one video day or two
say if you’re one video day or two videos a day you’re getting the maximum
videos a day you’re getting the maximum
videos a day you’re getting the maximum leverage out of it and then it starts to
leverage out of it and then it starts to
leverage out of it and then it starts to fall off now that may not be possible
fall off now that may not be possible
fall off now that may not be possible for you right now you may be look at
for you right now you may be look at
for you right now you may be look at that so this is crazy like making a
that so this is crazy like making a
that so this is crazy like making a video a month is hard enough for me
video a month is hard enough for me
video a month is hard enough for me that’s okay to be where you are right
that’s okay to be where you are right
that’s okay to be where you are right now I would look at how do I start to
now I would look at how do I start to
now I would look at how do I start to increase my frequency with the goal of
increase my frequency with the goal of
increase my frequency with the goal of getting to one video a day at least one
getting to one video a day at least one
getting to one video a day at least one video they should be the new bare
video they should be the new bare
video they should be the new bare minimum if you want to have success in
minimum if you want to have success in
minimum if you want to have success in 2017 as a YouTube creator if you look at
2017 as a YouTube creator if you look at
2017 as a YouTube creator if you look at my channel if you look at Gary’s channel
my channel if you look at Gary’s channel
my channel if you look at Gary’s channel if you look at Grant Cardone channel if
if you look at Grant Cardone channel if
if you look at Grant Cardone channel if you look at a lot of different YouTube
you look at a lot of different YouTube
you look at a lot of different YouTube creators they saw their growth just
creators they saw their growth just
creators they saw their growth just explode when they went to making daily
explode when they went to making daily
explode when they went to making daily content it’s just something that YouTube
content it’s just something that YouTube
content it’s just something that YouTube cares about right now may not be the
cares about right now may not be the
cares about right now may not be the same case in a year or two years from
same case in a year or two years from
same case in a year or two years from now but right now if you are making
now but right now if you are making
now but right now if you are making daily content even if it’s worse content
daily content even if it’s worse content
daily content even if it’s worse content than your competitors you will win
than your competitors you will win
than your competitors you will win because it’s what YouTube favors at the
because it’s what YouTube favors at the
because it’s what YouTube favors at the moment
moment
moment [Music]
[Music]
[Music] hi I’m Sean kennel with video
hi I’m Sean kennel with video
hi I’m Sean kennel with video influencers and tip number three is tap
influencers and tip number three is tap
influencers and tip number three is tap into the power of YouTube live now
into the power of YouTube live now
into the power of YouTube live now YouTube lives actually been around for a
YouTube lives actually been around for a
YouTube lives actually been around for a while now you could go live with a
while now you could go live with a
while now you could go live with a streaming device from your computer you
streaming device from your computer you
streaming device from your computer you could use Google Hangouts and go on
could use Google Hangouts and go on
could use Google Hangouts and go on YouTube live but it wasn’t until this
YouTube live but it wasn’t until this
YouTube live but it wasn’t until this year that they added the ability to
year that they added the ability to
year that they added the ability to simply go live just from the mobile app
simply go live just from the mobile app
simply go live just from the mobile app on your phone and this presents a big
on your phone and this presents a big
on your phone and this presents a big opportunity for you and for me as
opportunity for you and for me as
opportunity for you and for me as creators so there’s really three big
creators so there’s really three big
creators so there’s really three big reasons why I think it’s important to
reasons why I think it’s important to
reasons why I think it’s important to tap into the power of YouTube live and
tap into the power of YouTube live and
tap into the power of YouTube live and the first one is it can add videos to
the first one is it can add videos to
the first one is it can add videos to your weekly upload schedule like this is
your weekly upload schedule like this is
your weekly upload schedule like this is a big deal right because the demand of
a big deal right because the demand of
a big deal right because the demand of how many times we should upload per week
how many times we should upload per week
how many times we should upload per week to get favored with YouTube get favored
to get favored with YouTube get favored
to get favored with YouTube get favored with the algorithm stay engaged with our
with the algorithm stay engaged with our
with the algorithm stay engaged with our audiences is getting higher and higher
audiences is getting higher and higher
audiences is getting higher and higher every day I’m hearing people saying at
every day I’m hearing people saying at
every day I’m hearing people saying at least be posting three videos a week I
least be posting three videos a week I
least be posting three videos a week I know Evan says post two to three videos
know Evan says post two to three videos
know Evan says post two to three videos a day right so the demand and how many
a day right so the demand and how many
a day right so the demand and how many times we should be uploading is going
times we should be uploading is going
times we should be uploading is going higher and the nice thing about YouTube
higher and the nice thing about YouTube
higher and the nice thing about YouTube live it is it allows us to do more
live it is it allows us to do more
live it is it allows us to do more uploads I mean it’s a it’s a finalized
uploads I mean it’s a it’s a finalized
uploads I mean it’s a it’s a finalized video once the video is done going live
video once the video is done going live
video once the video is done going live per week in a simple manner no editing
per week in a simple manner no editing
per week in a simple manner no editing you know less production and things like
you know less production and things like
you know less production and things like that you know I think the second big
that you know I think the second big
that you know I think the second big reason that YouTube live is so powerful
reason that YouTube live is so powerful
reason that YouTube live is so powerful is it creates depth with your audience
is it creates depth with your audience
is it creates depth with your audience you know edited videos are great but
you know edited videos are great but
you know edited videos are great but sometimes they don’t show off as much of
sometimes they don’t show off as much of
sometimes they don’t show off as much of our personality as going live does and
our personality as going live does and
our personality as going live does and so it live allows you for the chance to
so it live allows you for the chance to
so it live allows you for the chance to do q and A’s have people to get to know
do q and A’s have people to get to know
do q and A’s have people to get to know you better and just kind of see you in a
you better and just kind of see you in a
you better and just kind of see you in a real minute four-minute unscripted
real minute four-minute unscripted
real minute four-minute unscripted unedited context and then the third huge
unedited context and then the third huge
unedited context and then the third huge reason that you need to be using YouTube
reason that you need to be using YouTube
reason that you need to be using YouTube live is it is a chance to grow your
live is it is a chance to grow your
live is it is a chance to grow your audience and here’s how if you actually
audience and here’s how if you actually
audience and here’s how if you actually think about your live stream and the
think about your live stream and the
think about your live stream and the video optimization ahead of time then
video optimization ahead of time then
video optimization ahead of time then your lives can rank while you’re live
your lives can rank while you’re live
your lives can rank while you’re live even if they don’t rank later let me
even if they don’t rank later let me
even if they don’t rank later let me explain what I just said so if you think
explain what I just said so if you think
explain what I just said so if you think about a title like I helped with YouTube
about a title like I helped with YouTube
about a title like I helped with YouTube tips on my channel so maybe how to get
tips on my channel so maybe how to get
tips on my channel so maybe how to get more subscribers on your YouTube channel
more subscribers on your YouTube channel
more subscribers on your YouTube channel like a very searchable thoughtful
like a very searchable thoughtful
like a very searchable thoughtful optimized
optimized
optimized title from our studies and we’ve done
title from our studies and we’ve done
title from our studies and we’ve done probably over 50 of these we’ve noticed
probably over 50 of these we’ve noticed
probably over 50 of these we’ve noticed that even if that video doesn’t rank for
that even if that video doesn’t rank for
that even if that video doesn’t rank for that title on the replay that it
that title on the replay that it
that title on the replay that it actually is usually number one or number
actually is usually number one or number
actually is usually number one or number two for the time while the video is live
two for the time while the video is live
two for the time while the video is live so for if the live stream is about an
so for if the live stream is about an
so for if the live stream is about an hour that video is at the top of search
hour that video is at the top of search
hour that video is at the top of search for like an hour and what we’ve noticed
for like an hour and what we’ve noticed
for like an hour and what we’ve noticed is when your live stream is over we
is when your live stream is over we
is when your live stream is over we actually see the subscriber growth it
actually see the subscriber growth it
actually see the subscriber growth it says the channel grew by 10 subscribers
says the channel grew by 10 subscribers
says the channel grew by 10 subscribers who grew by 20 subscribers and even
who grew by 20 subscribers and even
who grew by 20 subscribers and even during our lives we’ve tested this and
during our lives we’ve tested this and
during our lives we’ve tested this and said hey how long you been a part of the
said hey how long you been a part of the
said hey how long you been a part of the video influencers community and some
video influencers community and some
video influencers community and some people will say I just found you right
people will say I just found you right
people will say I just found you right now does that make sense so the key is
now does that make sense so the key is
now does that make sense so the key is if you think about an optimized
if you think about an optimized
if you think about an optimized searchable title what people are
searchable title what people are
searchable title what people are actually typing in and search and you
actually typing in and search and you
actually typing in and search and you title your live stream that before you
title your live stream that before you
title your live stream that before you go live you have the chance to meet new
go live you have the chance to meet new
go live you have the chance to meet new people and grow your audience during the
people and grow your audience during the
people and grow your audience during the time of that live stream if not beyond
time of that live stream if not beyond
time of that live stream if not beyond that as well if the video continues to
that as well if the video continues to
that as well if the video continues to be ranked high in youtube search ok so I
be ranked high in youtube search ok so I
be ranked high in youtube search ok so I hope you’re convinced that you should be
hope you’re convinced that you should be
hope you’re convinced that you should be doing live streams every week and I want
doing live streams every week and I want
doing live streams every week and I want to just give you one power tip for
to just give you one power tip for
to just give you one power tip for YouTube live and that is this always go
YouTube live and that is this always go
YouTube live and that is this always go live with the replay in mind because one
live with the replay in mind because one
live with the replay in mind because one of the most powerful things about live
of the most powerful things about live
of the most powerful things about live is not just the people who join you live
is not just the people who join you live
is not just the people who join you live but the fact that there’s gonna be a
but the fact that there’s gonna be a
but the fact that there’s gonna be a rebroadcast there’s gonna be a video
rebroadcast there’s gonna be a video
rebroadcast there’s gonna be a video that lives on your channel forever if
that lives on your channel forever if
that lives on your channel forever if you leave it public and so I think the
you leave it public and so I think the
you leave it public and so I think the biggest tip here is there’s a lot of
biggest tip here is there’s a lot of
biggest tip here is there’s a lot of things you could do with the replay in
things you could do with the replay in
things you could do with the replay in mind but I just like to over communicate
mind but I just like to over communicate
mind but I just like to over communicate at the beginning assuming that people
at the beginning assuming that people
at the beginning assuming that people are coming that aren’t they’re live and
are coming that aren’t they’re live and
are coming that aren’t they’re live and what I mean is I still open up the video
what I mean is I still open up the video
what I mean is I still open up the video with a strong hook by declaring you know
with a strong hook by declaring you know
with a strong hook by declaring you know saying out loud what the topic is about
saying out loud what the topic is about
saying out loud what the topic is about or leading with a qualifying question
or leading with a qualifying question
or leading with a qualifying question and then I also like to even explain
and then I also like to even explain
and then I also like to even explain what people can expect so I might say
what people can expect so I might say
what people can expect so I might say something like you know this video is
something like you know this video is
something like you know this video is gonna be about 20 minutes of content
gonna be about 20 minutes of content
gonna be about 20 minutes of content that I have for you guys about 5 points
that I have for you guys about 5 points
that I have for you guys about 5 points and then it’s gonna be Q&A so if you’re
and then it’s gonna be Q&A so if you’re
and then it’s gonna be Q&A so if you’re watching on the replay you can know that
watching on the replay you can know that
watching on the replay you can know that these first 20 minutes you can get all
these first 20 minutes you can get all
these first 20 minutes you can get all the points and if you want to hang out
the points and if you want to hang out
the points and if you want to hang out will do you know you can re-watch the
will do you know you can re-watch the
will do you know you can re-watch the Q&A that will last for about another 40
Q&A that will last for about another 40
Q&A that will last for about another 40 minutes if the live stream you know is
minutes if the live stream you know is
minutes if the live stream you know is really long and so the point is over
really long and so the point is over
really long and so the point is over communicate and
communicate and
communicate and – not just the live audience but also
– not just the live audience but also
– not just the live audience but also speak to your replay audience and then
speak to your replay audience and then
speak to your replay audience and then the lifespan of your YouTube live can be
the lifespan of your YouTube live can be
the lifespan of your YouTube live can be a lot longer than just the people who
a lot longer than just the people who
a lot longer than just the people who watch live and you can hook the interest
watch live and you can hook the interest
watch live and you can hook the interest of replay viewers so whether you go live
of replay viewers so whether you go live
of replay viewers so whether you go live from your computer or whether you just
from your computer or whether you just
from your computer or whether you just grab your smartphone and go live from
grab your smartphone and go live from
grab your smartphone and go live from your mobile device I encourage you to
your mobile device I encourage you to
your mobile device I encourage you to try to go live at least once a week or
try to go live at least once a week or
try to go live at least once a week or more with valuable content to grow your
more with valuable content to grow your
more with valuable content to grow your brand and I expect that you’ll see
brand and I expect that you’ll see
brand and I expect that you’ll see powerful results hey it’s Jeremy mess
powerful results hey it’s Jeremy mess
powerful results hey it’s Jeremy mess from vidpow comm tip number four is how
from vidpow comm tip number four is how
from vidpow comm tip number four is how to optimize your videos for
to optimize your videos for
to optimize your videos for discoverability the most important
discoverability the most important
discoverability the most important ranking factor on YouTube is watch timer
ranking factor on YouTube is watch timer
ranking factor on YouTube is watch timer how long someone watches your video most
how long someone watches your video most
how long someone watches your video most YouTube channels get their most organic
YouTube channels get their most organic
YouTube channels get their most organic traffic through the suggested videos on
traffic through the suggested videos on
traffic through the suggested videos on the right-hand side means your
the right-hand side means your
the right-hand side means your thumbnails and title should be really
thumbnails and title should be really
thumbnails and title should be really really awesome
really awesome
really awesome my favorite thumbnail title combo is
my favorite thumbnail title combo is
my favorite thumbnail title combo is from Vsauce he just has a yellow box and
from Vsauce he just has a yellow box and
from Vsauce he just has a yellow box and the title says this is not yellow that
the title says this is not yellow that
the title says this is not yellow that intrigue is absolutely brilliant and
intrigue is absolutely brilliant and
intrigue is absolutely brilliant and he’s got over 17 million organic views
he’s got over 17 million organic views
he’s got over 17 million organic views on that video a few things I like to do
on that video a few things I like to do
on that video a few things I like to do to make our thumbnail stand out is to
to make our thumbnail stand out is to
to make our thumbnail stand out is to use a brand or a color pattern or a logo
use a brand or a color pattern or a logo
use a brand or a color pattern or a logo on all your video thumbnails what this
on all your video thumbnails what this
on all your video thumbnails what this does is it creates a pattern on the
does is it creates a pattern on the
does is it creates a pattern on the right hand side suggested videos so that
right hand side suggested videos so that
right hand side suggested videos so that the brain sees all of your branded
the brain sees all of your branded
the brain sees all of your branded thumbnails if it’s in position 3 7 or 9
thumbnails if it’s in position 3 7 or 9
thumbnails if it’s in position 3 7 or 9 it just visually sees them all and your
it just visually sees them all and your
it just visually sees them all and your viewers are more likely to click on your
viewers are more likely to click on your
viewers are more likely to click on your thumbnail another thing I like to do is
thumbnail another thing I like to do is
thumbnail another thing I like to do is think of the three E’s eyes eyes are the
think of the three E’s eyes eyes are the
think of the three E’s eyes eyes are the subconscious window to the soul and do
subconscious window to the soul and do
subconscious window to the soul and do help with people clicking on your
help with people clicking on your
help with people clicking on your thumbnails emotion try to paint a
thumbnails emotion try to paint a
thumbnails emotion try to paint a picture with your thumbnail if something
picture with your thumbnail if something
picture with your thumbnail if something exciting is happening make sure that
exciting is happening make sure that
exciting is happening make sure that that is featured on the thumbnail and
that is featured on the thumbnail and
that is featured on the thumbnail and excitement you want to make sure your
excitement you want to make sure your
excitement you want to make sure your thumbnails exciting to give someone a
thumbnails exciting to give someone a
thumbnails exciting to give someone a reason to click on it I highly recommend
reason to click on it I highly recommend
reason to click on it I highly recommend saturating and pumping up the colors
saturating and pumping up the colors
saturating and pumping up the colors about 30 or 40 percent more than normal
about 30 or 40 percent more than normal
about 30 or 40 percent more than normal so that when you zoom that thumbnail
so that when you zoom that thumbnail
so that when you zoom that thumbnail down real small it’s not bland it really
down real small it’s not bland it really
down real small it’s not bland it really pops
pops
pops the thing I like to do is sharpen and
the thing I like to do is sharpen and
the thing I like to do is sharpen and Photoshop I use the unsharpened filter
Photoshop I use the unsharpened filter
Photoshop I use the unsharpened filter mask I sharpen a lot more than natural
mask I sharpen a lot more than natural
mask I sharpen a lot more than natural again so that when the thumbnail is
again so that when the thumbnail is
again so that when the thumbnail is really small it’s a little crisper than
really small it’s a little crisper than
really small it’s a little crisper than the competitors thumbnails next to you
the competitors thumbnails next to you
the competitors thumbnails next to you and for titles I like to start typing in
and for titles I like to start typing in
and for titles I like to start typing in the youtube search box to see what auto
the youtube search box to see what auto
the youtube search box to see what auto populate typically this is the most
populate typically this is the most
populate typically this is the most searched for term and should give you a
searched for term and should give you a
searched for term and should give you a lot of great ideas on what people are
lot of great ideas on what people are
lot of great ideas on what people are actually searching for in YouTube you
actually searching for in YouTube you
actually searching for in YouTube you want to balance the title with keyword
want to balance the title with keyword
want to balance the title with keyword rich information people are searching
rich information people are searching
rich information people are searching for with a reason to click on the video
for with a reason to click on the video
for with a reason to click on the video and I also like to use broader topics so
and I also like to use broader topics so
and I also like to use broader topics so if you have a hundred tutorials on
if you have a hundred tutorials on
if you have a hundred tutorials on hairstyles you want to make sure you add
hairstyles you want to make sure you add
hairstyles you want to make sure you add the word hairstyle waterfall braids so
the word hairstyle waterfall braids so
the word hairstyle waterfall braids so that you start ranking for what the
that you start ranking for what the
that you start ranking for what the video is about and also the broader
video is about and also the broader
video is about and also the broader category in which the video is in
category in which the video is in
category in which the video is in another great way to get discovered on
another great way to get discovered on
another great way to get discovered on YouTube is to collab as much as you
YouTube is to collab as much as you
YouTube is to collab as much as you possibly can
possibly can
possibly can [Music]
[Music]
[Music] hi I’m Matt Gillan founder and CEO of
hi I’m Matt Gillan founder and CEO of
hi I’m Matt Gillan founder and CEO of little monster me echo where we help
little monster me echo where we help
little monster me echo where we help people build audiences primarily on
people build audiences primarily on
people build audiences primarily on YouTube but really across social one and
YouTube but really across social one and
YouTube but really across social one and tip number five is to make videos that
tip number five is to make videos that
tip number five is to make videos that are between seven and sixteen minutes in
are between seven and sixteen minutes in
are between seven and sixteen minutes in length and really the sweet spot is
length and really the sweet spot is
length and really the sweet spot is about 10 to 12 minutes so we think about
about 10 to 12 minutes so we think about
about 10 to 12 minutes so we think about the algorithm essentially the way we
the algorithm essentially the way we
the algorithm essentially the way we like to think about it is that the
like to think about it is that the
like to think about it is that the algorithm takes in feedback from the
algorithm takes in feedback from the
algorithm takes in feedback from the audience
audience
audience and based on that feedback through their
and based on that feedback through their
and based on that feedback through their actions on YouTube and the time they
actions on YouTube and the time they
actions on YouTube and the time they spend on YouTube YouTube tries to
spend on YouTube YouTube tries to
spend on YouTube YouTube tries to provide them with the best experience to
provide them with the best experience to
provide them with the best experience to keep them on the site for the longest
keep them on the site for the longest
keep them on the site for the longest and I think what the algorithm has found
and I think what the algorithm has found
and I think what the algorithm has found at least currently is that videos that
at least currently is that videos that
at least currently is that videos that are between 7 and 16 minutes in length
are between 7 and 16 minutes in length
are between 7 and 16 minutes in length are delivering those long as session
are delivering those long as session
are delivering those long as session times in our research that we published
times in our research that we published
times in our research that we published right around VidCon which is titled
right around VidCon which is titled
right around VidCon which is titled cracking YouTube in 2017 what we found
cracking YouTube in 2017 what we found
cracking YouTube in 2017 what we found was that videos that were 7 to 16
was that videos that were 7 to 16
was that videos that were 7 to 16 minutes in length
minutes in length
minutes in length and the best viewership as a percentage
and the best viewership as a percentage
and the best viewership as a percentage of their own subscribers on the first
of their own subscribers on the first
of their own subscribers on the first day second day seven day and thirty day
day second day seven day and thirty day
day second day seven day and thirty day in fact on the seven day and thirty day
in fact on the seven day and thirty day
in fact on the seven day and thirty day it was fifty percent higher than videos
it was fifty percent higher than videos
it was fifty percent higher than videos that were shorter in length and around
that were shorter in length and around
that were shorter in length and around 25 percent higher than videos that were
25 percent higher than videos that were
25 percent higher than videos that were longer than 16 minutes what we looked at
longer than 16 minutes what we looked at
longer than 16 minutes what we looked at after that was the average view duration
after that was the average view duration
after that was the average view duration of those same videos and we were looking
of those same videos and we were looking
of those same videos and we were looking at about seventy seven thousand videos
at about seventy seven thousand videos
at about seventy seven thousand videos across eleven hundred channels all
across eleven hundred channels all
across eleven hundred channels all topics all Nisha’s so I think it’s a
topics all Nisha’s so I think it’s a
topics all Nisha’s so I think it’s a pretty good sample size for YouTube and
pretty good sample size for YouTube and
pretty good sample size for YouTube and basically what we found was that videos
basically what we found was that videos
basically what we found was that videos have achieved a average view duration of
have achieved a average view duration of
have achieved a average view duration of five to eight minutes were the ones that
five to eight minutes were the ones that
five to eight minutes were the ones that were doing the best across those same
were doing the best across those same
were doing the best across those same time ranges and those average view
time ranges and those average view
time ranges and those average view duration really look like a big curve
duration really look like a big curve
duration really look like a big curve and essentially videos that got shorter
and essentially videos that got shorter
and essentially videos that got shorter our review average view duration didn’t
our review average view duration didn’t
our review average view duration didn’t get as many views in any of those four
get as many views in any of those four
get as many views in any of those four time frames the videos that were longer
time frames the videos that were longer
time frames the videos that were longer for the most part got a little bit less
for the most part got a little bit less
for the most part got a little bit less on average and so what I think this
on average and so what I think this
on average and so what I think this indicates to us is that the audience has
indicates to us is that the audience has
indicates to us is that the audience has shown the algorithm and then the
shown the algorithm and then the
shown the algorithm and then the algorithm reinforces that by feeding
algorithm reinforces that by feeding
algorithm reinforces that by feeding them back suggestions based on that that
them back suggestions based on that that
them back suggestions based on that that essentially videos that are shorter lead
essentially videos that are shorter lead
essentially videos that are shorter lead to shorter sessions in part because
to shorter sessions in part because
to shorter sessions in part because every time someone’s made forced to make
every time someone’s made forced to make
every time someone’s made forced to make a choice on YouTube they’re forced to
a choice on YouTube they’re forced to
a choice on YouTube they’re forced to make the choice of whether or not to
make the choice of whether or not to
make the choice of whether or not to leave YouTube and go somewhere else like
leave YouTube and go somewhere else like
leave YouTube and go somewhere else like Reddit and for videos that are longer
Reddit and for videos that are longer
Reddit and for videos that are longer people might be making the decision to
people might be making the decision to
people might be making the decision to leave YouTube because they’ve already
leave YouTube because they’ve already
leave YouTube because they’ve already invested a significant amount of time in
invested a significant amount of time in
invested a significant amount of time in watching video there and so it’s really
watching video there and so it’s really
watching video there and so it’s really hard to as a creator or as an editor to
hard to as a creator or as an editor to
hard to as a creator or as an editor to say I want to make a video that gets a 5
say I want to make a video that gets a 5
say I want to make a video that gets a 5 to 8 minute at review duration however
to 8 minute at review duration however
to 8 minute at review duration however you can’t do some back on napkin
you can’t do some back on napkin
you can’t do some back on napkin as a pertain to your channel so if you
as a pertain to your channel so if you
as a pertain to your channel so if you regularly put up videos that are 10
regularly put up videos that are 10
regularly put up videos that are 10 minutes online and you get a 40% average
minutes online and you get a 40% average
minutes online and you get a 40% average view duration which is a little bit low
view duration which is a little bit low
view duration which is a little bit low oh your videos are gonna be doing about
oh your videos are gonna be doing about
oh your videos are gonna be doing about 4 minutes in terms of average view
4 minutes in terms of average view
4 minutes in terms of average view duration and that’s gonna be on the
duration and that’s gonna be on the
duration and that’s gonna be on the lower end however if you can make a 15
lower end however if you can make a 15
lower end however if you can make a 15 minute video that’s just as entertaining
minute video that’s just as entertaining
minute video that’s just as entertaining and you still get that 40 percent you
and you still get that 40 percent you
and you still get that 40 percent you know now you’re looking at you know
know now you’re looking at you know
know now you’re looking at you know getting into that 5 to 8 minute range
getting into that 5 to 8 minute range
getting into that 5 to 8 minute range kind of sweet spot where you’re gonna
kind of sweet spot where you’re gonna
kind of sweet spot where you’re gonna get the most views as a percentage of
get the most views as a percentage of
get the most views as a percentage of your subscribers on the first day and
your subscribers on the first day and
your subscribers on the first day and the second day and the 7th in up to 30
the second day and the 7th in up to 30
the second day and the 7th in up to 30 days hi my name is Peter Hollens I am an
days hi my name is Peter Hollens I am an
days hi my name is Peter Hollens I am an acapella singer on YouTube and also the
acapella singer on YouTube and also the
acapella singer on YouTube and also the founder of the Hollande’s creator
founder of the Hollande’s creator
founder of the Hollande’s creator Academy right now in 2017 the fastest
Academy right now in 2017 the fastest
Academy right now in 2017 the fastest way to grow a YouTube channel is to do
way to grow a YouTube channel is to do
way to grow a YouTube channel is to do your homework you have to be able to do
your homework you have to be able to do
your homework you have to be able to do the research and development and look
the research and development and look
the research and development and look for the 5 to 10 people online on YouTube
for the 5 to 10 people online on YouTube
for the 5 to 10 people online on YouTube and even on other platforms that are
and even on other platforms that are
and even on other platforms that are creating the exact same similar type of
creating the exact same similar type of
creating the exact same similar type of content that you want to make I’m sorry
content that you want to make I’m sorry
content that you want to make I’m sorry to break it to you but you are not a
to break it to you but you are not a
to break it to you but you are not a hundred percent unique and innovative
hundred percent unique and innovative
hundred percent unique and innovative anymore there is always somebody else
anymore there is always somebody else
anymore there is always somebody else out there that is making similar content
out there that is making similar content
out there that is making similar content to you and it is your job to be able to
to you and it is your job to be able to
to you and it is your job to be able to understand how they got to where they
understand how they got to where they
understand how they got to where they are why are they successful how often do
are why are they successful how often do
are why are they successful how often do they upload how do they community manage
they upload how do they community manage
they upload how do they community manage are they responding to every single calm
are they responding to every single calm
are they responding to every single calm comment how are they monetizing their
comment how are they monetizing their
comment how are they monetizing their content their brand that they’re putting
content their brand that they’re putting
content their brand that they’re putting out there are they also running a
out there are they also running a
out there are they also running a secondary business so that that’s where
secondary business so that that’s where
secondary business so that that’s where they’re getting their money most people
they’re getting their money most people
they’re getting their money most people can’t make a living off of just ad
can’t make a living off of just ad
can’t make a living off of just ad revenue right we are now dealing in an
revenue right we are now dealing in an
revenue right we are now dealing in an age where we are trying to get people’s
age where we are trying to get people’s
age where we are trying to get people’s attention right the metric that we need
attention right the metric that we need
attention right the metric that we need to pay attention to is how often you can
to pay attention to is how often you can
to pay attention to is how often you can keep somebody’s attention you want to
keep somebody’s attention you want to
keep somebody’s attention you want to get it for as long as possible right so
get it for as long as possible right so
get it for as long as possible right so how are these people keeping people’s
how are these people keeping people’s
how are these people keeping people’s attention how are they making money how
attention how are they making money how
attention how are they making money how are they communicating with their
are they communicating with their
are they communicating with their audience how often are they uploading
audience how often are they uploading
audience how often are they uploading and even break it down to how are these
and even break it down to how are these
and even break it down to how are these people uploading and making their
people uploading and making their
people uploading and making their content what makes it special it
content what makes it special it
content what makes it special it behooves you when you start to
behooves you when you start to
behooves you when you start to coppy Picasso said good artists copy but
coppy Picasso said good artists copy but
coppy Picasso said good artists copy but great artists steal don’t be afraid when
great artists steal don’t be afraid when
great artists steal don’t be afraid when you’re starting to use somebody else’s
you’re starting to use somebody else’s
you’re starting to use somebody else’s algorithm and make it your own
algorithm and make it your own
algorithm and make it your own in the beginning give them give them you
in the beginning give them give them you
in the beginning give them give them you know give them credit in the description
know give them credit in the description
know give them credit in the description but start there
but start there
but start there ok so reverse engineer your big idea
ok so reverse engineer your big idea
ok so reverse engineer your big idea find those five to ten people find out
find those five to ten people find out
find those five to ten people find out what they’re doing why they’re
what they’re doing why they’re
what they’re doing why they’re successful and make it your own good
successful and make it your own good
successful and make it your own good luck
luck
luck [Music]
[Music]
[Music] hi I’m Daryl eaves and tip number seven
hi I’m Daryl eaves and tip number seven
hi I’m Daryl eaves and tip number seven is make your thumbnails more clickable a
is make your thumbnails more clickable a
is make your thumbnails more clickable a lot of content creators put a lot of
lot of content creators put a lot of
lot of content creators put a lot of energy and time into their video but the
energy and time into their video but the
energy and time into their video but the overlooks something that is completely
overlooks something that is completely
overlooks something that is completely important for their success here on
important for their success here on
important for their success here on YouTube the most top performing videos
YouTube the most top performing videos
YouTube the most top performing videos that ever occurred on YouTube are using
that ever occurred on YouTube are using
that ever occurred on YouTube are using custom thumbnails and by creating a
custom thumbnails and by creating a
custom thumbnails and by creating a custom thumbnail he gives you the
custom thumbnail he gives you the
custom thumbnail he gives you the opportunity to really showcase what your
opportunity to really showcase what your
opportunity to really showcase what your video is going to be so let me give you
video is going to be so let me give you
video is going to be so let me give you a couple tips how to make your
a couple tips how to make your
a couple tips how to make your thumbnails more clickable before you
thumbnails more clickable before you
thumbnails more clickable before you actually pick up the camera to start
actually pick up the camera to start
actually pick up the camera to start shooting your content that you’re
shooting your content that you’re
shooting your content that you’re thinking about something you’re thinking
thinking about something you’re thinking
thinking about something you’re thinking about the thumbnail what thumbnail would
about the thumbnail what thumbnail would
about the thumbnail what thumbnail would be engaging how can it relate to the
be engaging how can it relate to the
be engaging how can it relate to the video content and so on next is a really
video content and so on next is a really
video content and so on next is a really important factor is you need to think
important factor is you need to think
important factor is you need to think mobile more and more people are
mobile more and more people are
mobile more and more people are accessing YouTube around the world on
accessing YouTube around the world on
accessing YouTube around the world on mobile devices so you need to think okay
mobile devices so you need to think okay
mobile devices so you need to think okay this needs to look good on mobile and
this needs to look good on mobile and
this needs to look good on mobile and and to when you’re actually designing
and to when you’re actually designing
and to when you’re actually designing this custom thumbnail that you are
this custom thumbnail that you are
this custom thumbnail that you are putting it to the size of how someone
putting it to the size of how someone
putting it to the size of how someone would see it on a mobile device next you
would see it on a mobile device next you
would see it on a mobile device next you need to make your thumbnail actually
need to make your thumbnail actually
need to make your thumbnail actually stand out because really there’s a lot
stand out because really there’s a lot
stand out because really there’s a lot of competition on YouTube when someone
of competition on YouTube when someone
of competition on YouTube when someone is actually searching and see a myriad
is actually searching and see a myriad
is actually searching and see a myriad of results of videos or they’re watching
of results of videos or they’re watching
of results of videos or they’re watching a video and they see hey here’s all the
a video and they see hey here’s all the
a video and they see hey here’s all the different things for suggestion or
different things for suggestion or
different things for suggestion or they’re on the Browse feature on their
they’re on the Browse feature on their
they’re on the Browse feature on their mobile device there’s a lot of
mobile device there’s a lot of
mobile device there’s a lot of competition what we what our goal is is
competition what we what our goal is is
competition what we what our goal is is to really pull in the potential viewer
to really pull in the potential viewer
to really pull in the potential viewer say oh this is interesting enough this
say oh this is interesting enough this
say oh this is interesting enough this makes sense
makes sense
makes sense see more and when they see more that’s
see more and when they see more that’s
see more and when they see more that’s when you actually get the view now let
when you actually get the view now let
when you actually get the view now let me give you a perfect example of this
me give you a perfect example of this
me give you a perfect example of this now a client that I work with is Studio
now a client that I work with is Studio
now a client that I work with is Studio C just amazing youtubers and here are
C just amazing youtubers and here are
C just amazing youtubers and here are two different types of thumbnails now
two different types of thumbnails now
two different types of thumbnails now the first one is a great type of
the first one is a great type of
the first one is a great type of thumbnail and a lot of people would be
thumbnail and a lot of people would be
thumbnail and a lot of people would be very satisfied with this thumb now
very satisfied with this thumb now
very satisfied with this thumb now because it has all the right features
because it has all the right features
because it has all the right features you know we have the law of thirds that
you know we have the law of thirds that
you know we have the law of thirds that you’re able to see from there and then
you’re able to see from there and then
you’re able to see from there and then to you know it’s very engaging and it’s
to you know it’s very engaging and it’s
to you know it’s very engaging and it’s telling a story which is really really
telling a story which is really really
telling a story which is really really important but if this video is competing
important but if this video is competing
important but if this video is competing with 20 different types of videos how
with 20 different types of videos how
with 20 different types of videos how can we make it stand out even further
can we make it stand out even further
can we make it stand out even further well in this example is how we optimized
well in this example is how we optimized
well in this example is how we optimized the thumbnail and you’re able to see the
the thumbnail and you’re able to see the
the thumbnail and you’re able to see the color pulls it in we actually have
color pulls it in we actually have
color pulls it in we actually have something that kind of explains even
something that kind of explains even
something that kind of explains even more than just the title would and it’s
more than just the title would and it’s
more than just the title would and it’s really talking about what’s in the video
really talking about what’s in the video
really talking about what’s in the video and it gives people more curious about
and it gives people more curious about
and it gives people more curious about what’s going on
what’s going on
what’s going on now besides the law of thirds and adding
now besides the law of thirds and adding
now besides the law of thirds and adding color to your thumbnails and really
color to your thumbnails and really
color to your thumbnails and really pulling people in your thumbnail should
pulling people in your thumbnail should
pulling people in your thumbnail should tell a story now in this example Team
tell a story now in this example Team
tell a story now in this example Team Edge has competitions that are going on
Edge has competitions that are going on
Edge has competitions that are going on and this is a standalone thumbnail with
and this is a standalone thumbnail with
and this is a standalone thumbnail with no title and it tells a story of what’s
no title and it tells a story of what’s
no title and it tells a story of what’s going to actually happen in the video
going to actually happen in the video
going to actually happen in the video now I’m going to show you an example of
now I’m going to show you an example of
now I’m going to show you an example of something really simple but it’s
something really simple but it’s
something really simple but it’s probably the most important thing about
probably the most important thing about
probably the most important thing about clickable thumbnails is your clickable
clickable thumbnails is your clickable
clickable thumbnails is your clickable thumbnail should be complimentary to
thumbnail should be complimentary to
thumbnail should be complimentary to your title it needs to be a clickable
your title it needs to be a clickable
your title it needs to be a clickable title and they work together now I’m
title and they work together now I’m
title and they work together now I’m gonna give you a really simple example
gonna give you a really simple example
gonna give you a really simple example of this and it you don’t need to
of this and it you don’t need to
of this and it you don’t need to overcomplicate this so here’s a great
overcomplicate this so here’s a great
overcomplicate this so here’s a great thumbnail which is the color yellow and
thumbnail which is the color yellow and
thumbnail which is the color yellow and a great title which is this is not
a great title which is this is not
a great title which is this is not yellow these complement each other you
yellow these complement each other you
yellow these complement each other you can see the simplistic results that
can see the simplistic results that
can see the simplistic results that Vsauce actually did but it’s the
Vsauce actually did but it’s the
Vsauce actually did but it’s the strategy it’s really thinking about it
strategy it’s really thinking about it
strategy it’s really thinking about it before you actually create your content
before you actually create your content
before you actually create your content it’s also taking time when you’re
it’s also taking time when you’re
it’s also taking time when you’re creating your video to set up shots for
creating your video to set up shots for
creating your video to set up shots for the thumbnail and to you know really
the thumbnail and to you know really
the thumbnail and to you know really thinking about how the thumbnail and
thinking about how the thumbnail and
thinking about how the thumbnail and title come together to really tell the
title come together to really tell the
title come together to really tell the story and that
story and that
story and that how you actually have more success on
how you actually have more success on
how you actually have more success on YouTube because what happens when you
YouTube because what happens when you
YouTube because what happens when you have a great thumbnail and a great title
have a great thumbnail and a great title
have a great thumbnail and a great title that are clickable
that are clickable
that are clickable people will start clicking on it and
people will start clicking on it and
people will start clicking on it and based on your content the time that you
based on your content the time that you
based on your content the time that you actually spend on your content you know
actually spend on your content you know
actually spend on your content you know and they they retain on the video
and they they retain on the video
and they they retain on the video YouTube will actually promote you more
YouTube will actually promote you more
YouTube will actually promote you more this is the way it is and this is how
this is the way it is and this is how
this is the way it is and this is how you have success so thank you guys so
you have success so thank you guys so
you have success so thank you guys so much for watching I hope you enjoyed and
much for watching I hope you enjoyed and
much for watching I hope you enjoyed and thank you so much to all my friends who
thank you so much to all my friends who
thank you so much to all my friends who contributed their expertise these are
contributed their expertise these are
contributed their expertise these are the people I look up to and the YouTube
the people I look up to and the YouTube
the people I look up to and the YouTube world as well and I really appreciate
world as well and I really appreciate
world as well and I really appreciate them spending some time to share their
them spending some time to share their
them spending some time to share their tips with you I’d love to know what do
tips with you I’d love to know what do
tips with you I’d love to know what do you guys think what did you take from
you guys think what did you take from
you guys think what did you take from this video what lesson was most
this video what lesson was most
this video what lesson was most applicable to what you’re doing in your
applicable to what you’re doing in your
applicable to what you’re doing in your channel share your thoughts down in the
channel share your thoughts down in the
channel share your thoughts down in the comments below if there’s an 8 9 10 that
comments below if there’s an 8 9 10 that
comments below if there’s an 8 9 10 that I missed that you want to add leave it
I missed that you want to add leave it
I missed that you want to add leave it below as well and if you want to vote on
below as well and if you want to vote on
below as well and if you want to vote on what seven ways video I do next check
what seven ways video I do next check
what seven ways video I do next check out the link in the description you can
out the link in the description you can
out the link in the description you can go there have your say and I might just
go there have your say and I might just
go there have your say and I might just do it in the next edition finally when
do it in the next edition finally when
do it in the next edition finally when they give a quick shoutout to Tim
they give a quick shoutout to Tim
they give a quick shoutout to Tim Schmoyer who started off this video Tim
Schmoyer who started off this video Tim
Schmoyer who started off this video Tim was also kind enough to provide a blurb
was also kind enough to provide a blurb
was also kind enough to provide a blurb for the back of my book your one word
for the back of my book your one word
for the back of my book your one word and then he shared it on Instagram so
and then he shared it on Instagram so
and then he shared it on Instagram so Tim I really appreciate all the love and
Tim I really appreciate all the love and
Tim I really appreciate all the love and support I hope you enjoyed the book it
support I hope you enjoyed the book it
support I hope you enjoyed the book it means a lot to me so thank you guys
means a lot to me so thank you guys
means a lot to me so thank you guys again for watching I believe in you I
again for watching I believe in you I
again for watching I believe in you I hope you continue to believe in yourself
hope you continue to believe in yourself
hope you continue to believe in yourself and whatever your one word is much love
and whatever your one word is much love
and whatever your one word is much love I’ll see you soon
”
Be First to Comment