if your business is on life support today I’m gonna share with you the three
today I’m gonna share with you the three
today I’m gonna share with you the three ways to save your business from failing
hi I’m Evan Carmichael
hi I’m Evan Carmichael I believe in entrepreneurs and I
I believe in entrepreneurs and I
I believe in entrepreneurs and I recently got a question for one of my
recently got a question for one of my
recently got a question for one of my YouTube subscribers love you guys
YouTube subscribers love you guys
YouTube subscribers love you guys anyhoo wrote in to say are you in a
anyhoo wrote in to say are you in a
anyhoo wrote in to say are you in a small photography studio and it seems
small photography studio and it seems
small photography studio and it seems that conventional advertising is not
that conventional advertising is not
that conventional advertising is not working and I need to generate some
working and I need to generate some
working and I need to generate some revenue fairly quickly to support my
revenue fairly quickly to support my
revenue fairly quickly to support my lease I applied for loans but because I
lease I applied for loans but because I
lease I applied for loans but because I have returned in a heart condition no
have returned in a heart condition no
have returned in a heart condition no one is willing to give me the money out
one is willing to give me the money out
one is willing to give me the money out of risk I might die what can I do to
of risk I might die what can I do to
of risk I might die what can I do to save my shop this is a great question
save my shop this is a great question
save my shop this is a great question Amy thank you so much for writing in I
Amy thank you so much for writing in I
Amy thank you so much for writing in I feel the stress and the angst and the
feel the stress and the angst and the
feel the stress and the angst and the despair and the genuine desire to want
despair and the genuine desire to want
despair and the genuine desire to want to make this business work and so here
to make this business work and so here
to make this business work and so here are the three bits of device that I
are the three bits of device that I
are the three bits of device that I would have to help you save your company
would have to help you save your company
would have to help you save your company number one is live within your means
number one is live within your means
number one is live within your means this is a little bit of tough love but
this is a little bit of tough love but
this is a little bit of tough love but if you can’t afford the lease for your
if you can’t afford the lease for your
if you can’t afford the lease for your business then maybe you shouldn’t have a
business then maybe you shouldn’t have a
business then maybe you shouldn’t have a shop one of the biggest mistakes that
shop one of the biggest mistakes that
shop one of the biggest mistakes that most entrepreneurs make is they start
most entrepreneurs make is they start
most entrepreneurs make is they start spending money before they’re making
spending money before they’re making
spending money before they’re making money
money
money anybody can spend money the trick is to
anybody can spend money the trick is to
anybody can spend money the trick is to find customers start making money and
find customers start making money and
find customers start making money and start building a business around them
start building a business around them
start building a business around them and then you expand when you can afford
and then you expand when you can afford
and then you expand when you can afford to expand now losing a shop doesn’t mean
to expand now losing a shop doesn’t mean
to expand now losing a shop doesn’t mean you have to close your business you can
you have to close your business you can
you have to close your business you can do what you probably should have done in
do what you probably should have done in
do what you probably should have done in the start is out of your home start
the start is out of your home start
the start is out of your home start small build a customer base get revenue
small build a customer base get revenue
small build a customer base get revenue coming in make sure you can pay your
coming in make sure you can pay your
coming in make sure you can pay your bills and then expand and the last thing
bills and then expand and the last thing
bills and then expand and the last thing you want to do is take out a loan
you want to do is take out a loan
you want to do is take out a loan because now if the business doesn’t work
because now if the business doesn’t work
because now if the business doesn’t work they’re gonna come after your house so
they’re gonna come after your house so
they’re gonna come after your house so cut back on your expenses and that may
cut back on your expenses and that may
cut back on your expenses and that may mean losing the shop and go out and get
mean losing the shop and go out and get
mean losing the shop and go out and get customers so that you have a profitable
customers so that you have a profitable
customers so that you have a profitable business number two is pick a niche and
business number two is pick a niche and
business number two is pick a niche and form alliances listen there are tons of
form alliances listen there are tons of
form alliances listen there are tons of photographers there are tons and tons
photographers there are tons and tons
photographers there are tons and tons and tons of photographers what makes you
and tons of photographers what makes you
and tons of photographers what makes you different you’ve got to pick a niche
different you’ve got to pick a niche
different you’ve got to pick a niche that you excel at that you love dealing
that you excel at that you love dealing
that you excel at that you love dealing with these kinds of people and then
with these kinds of people and then
with these kinds of people and then express it in every communication that
express it in every communication that
express it in every communication that you put out there so if you’re writing a
you put out there so if you’re writing a
you put out there so if you’re writing a question to me I love this here you say
question to me I love this here you say
question to me I love this here you say hey I’m a photographer and I specialize
hey I’m a photographer and I specialize
hey I’m a photographer and I specialize in taking pictures of athletes that
in taking pictures of athletes that
in taking pictures of athletes that gives me a lot more context to help you
gives me a lot more context to help you
gives me a lot more context to help you because if you’re just a general
because if you’re just a general
because if you’re just a general photographer there’s so much competition
photographer there’s so much competition
photographer there’s so much competition and it’s really hard to stand out so you
and it’s really hard to stand out so you
and it’s really hard to stand out so you want to pick your niche
want to pick your niche
want to pick your niche then form alliances with people who can
then form alliances with people who can
then form alliances with people who can help you sell into that niche so an
help you sell into that niche so an
help you sell into that niche so an example is a buddy of mine named Richard
example is a buddy of mine named Richard
example is a buddy of mine named Richard who was a celebrity photographer he has
who was a celebrity photographer he has
who was a celebrity photographer he has a website called you gotta love and he
a website called you gotta love and he
a website called you gotta love and he specializes in photography for
specializes in photography for
specializes in photography for celebrities he’s worked with acts like
celebrities he’s worked with acts like
celebrities he’s worked with acts like Lady gaga
Lady gaga
Lady gaga and high-profile rappers and musicians
and high-profile rappers and musicians
and high-profile rappers and musicians and then he forms alliances with people
and then he forms alliances with people
and then he forms alliances with people who are already selling to those
who are already selling to those
who are already selling to those musicians and celebrities who work with
musicians and celebrities who work with
musicians and celebrities who work with music agents and he’ll work with music
music agents and he’ll work with music
music agents and he’ll work with music labels and who work with people who
labels and who work with people who
labels and who work with people who represent these stars already they have
represent these stars already they have
represent these stars already they have a big client pool that they can
a big client pool that they can
a big client pool that they can potentially introduce him to and because
potentially introduce him to and because
potentially introduce him to and because he is the expert in that field he’s
he is the expert in that field he’s
he is the expert in that field he’s likely to get the business so pick a
likely to get the business so pick a
likely to get the business so pick a niche that you were really good at that
niche that you were really good at that
niche that you were really good at that you really want to target these kinds of
you really want to target these kinds of
you really want to target these kinds of customers and then go form alliances
customers and then go form alliances
customers and then go form alliances with people who have complementary
with people who have complementary
with people who have complementary products and services that can introduce
products and services that can introduce
products and services that can introduce you to their clients and number three is
you to their clients and number three is
you to their clients and number three is provide amazing service your service
provide amazing service your service
provide amazing service your service based business and the number one way
based business and the number one way
based business and the number one way the service based businesses grow is
the service based businesses grow is
the service based businesses grow is through referrals you should be able to
through referrals you should be able to
through referrals you should be able to build a three hundred thousand dollar
build a three hundred thousand dollar
build a three hundred thousand dollar business just on your own and just
business just on your own and just
business just on your own and just through referrals and that counts by
through referrals and that counts by
through referrals and that counts by providing amazing service after somebody
providing amazing service after somebody
providing amazing service after somebody does a photo shoot with you what extra
does a photo shoot with you what extra
does a photo shoot with you what extra value can you bring them so that they
value can you bring them so that they
value can you bring them so that they can’t wait to go and tell their friends
can’t wait to go and tell their friends
can’t wait to go and tell their friends about you as an example the guy who shot
about you as an example the guy who shot
about you as an example the guy who shot my wedding was named Brian and he’s got
my wedding was named Brian and he’s got
my wedding was named Brian and he’s got a company called tarsi pix he went way
a company called tarsi pix he went way
a company called tarsi pix he went way over and above what was expected of him
over and above what was expected of him
over and above what was expected of him he came the day before the wedding and
he came the day before the wedding and
he came the day before the wedding and took shots of the setup he came with us
took shots of the setup he came with us
took shots of the setup he came with us throughout the whole day of the wedding
throughout the whole day of the wedding
throughout the whole day of the wedding he took pictures not just of us but of
he took pictures not just of us but of
he took pictures not just of us but of every single guest that came out to the
every single guest that came out to the
every single guest that came out to the wedding and then he made baseball cards
wedding and then he made baseball cards
wedding and then he made baseball cards for us personalized to each individual
for us personalized to each individual
for us personalized to each individual who came to the wedding he went way way
who came to the wedding he went way way
who came to the wedding he went way way way way way above what I expected from a
way way way above what I expected from a
way way way above what I expected from a wedding photographer and as a result now
wedding photographer and as a result now
wedding photographer and as a result now every time I know someone is getting
every time I know someone is getting
every time I know someone is getting married I say you kind of go work with
married I say you kind of go work with
married I say you kind of go work with Brian I even made a video thanking him
Brian I even made a video thanking him
Brian I even made a video thanking him for his amazing work doing your job and
for his amazing work doing your job and
for his amazing work doing your job and providing good pictures is not enough
providing good pictures is not enough
providing good pictures is not enough you have to over-deliver like crazy so
you have to over-deliver like crazy so
you have to over-deliver like crazy so they can’t wait to go out and tell their
they can’t wait to go out and tell their
they can’t wait to go out and tell their friends about you so live within your
friends about you so live within your
friends about you so live within your means pick a niche and form alliances
means pick a niche and form alliances
means pick a niche and form alliances and provide amazing service and belief
and provide amazing service and belief
and provide amazing service and belief for those who are watching I love to
for those who are watching I love to
for those who are watching I love to know
know
know how you live within your means how you
how you live within your means how you
how you live within your means how you got your business from the bootstraps up
got your business from the bootstraps up
got your business from the bootstraps up and how you overcame those early
and how you overcame those early
and how you overcame those early obstacles leave it in the comments below
obstacles leave it in the comments below
obstacles leave it in the comments below share your story I’d love to hear and it
share your story I’d love to hear and it
share your story I’d love to hear and it can also help inspire other people who
can also help inspire other people who
can also help inspire other people who are going through that same problem and
are going through that same problem and
are going through that same problem and if you like this video you want to see
if you like this video you want to see
if you like this video you want to see more don’t forget to subscribe to the
more don’t forget to subscribe to the
more don’t forget to subscribe to the newsletter and the channel thank you for
newsletter and the channel thank you for
newsletter and the channel thank you for watching I’ll see you soon
”
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