get feedback get instant feedback hear feedback your feedback feedback feedback
feedback your feedback feedback feedback
feedback your feedback feedback feedback getting the right feedback feedback
getting the right feedback feedback
getting the right feedback feedback feedback you get get feedback we’ve had
feedback you get get feedback we’ve had
feedback you get get feedback we’ve had this tradition for I don’t know probably
this tradition for I don’t know probably
this tradition for I don’t know probably seven or eight years at the company
seven or eight years at the company
seven or eight years at the company where every week we have a QA where
where every week we have a QA where
where every week we have a QA where where our employees can come and ask me
where our employees can come and ask me
where our employees can come and ask me any question that they want about what’s
any question that they want about what’s
any question that they want about what’s going on and what the what the direction
going on and what the what the direction
going on and what the what the direction of the company is or questions or things
of the company is or questions or things
of the company is or questions or things that they read about in the press or
that they read about in the press or
that they read about in the press or that their friends who use the product
that their friends who use the product
that their friends who use the product what what they’re asking them and on
what what they’re asking them and on
what what they’re asking them and on it’s been this really important
it’s been this really important
it’s been this really important tradition for us both because we really
tradition for us both because we really
tradition for us both because we really believe in openness and communication
believe in openness and communication
believe in openness and communication and that’s kind of what Facebook is all
and that’s kind of what Facebook is all
and that’s kind of what Facebook is all about but it’s also really important for
about but it’s also really important for
about but it’s also really important for for me and for running the company to be
for me and for running the company to be
for me and for running the company to be able to get feedback right and and to be
able to get feedback right and and to be
able to get feedback right and and to be able to learn what’s on people’s minds
able to learn what’s on people’s minds
able to learn what’s on people’s minds what are what our employees and folks
what are what our employees and folks
what are what our employees and folks who were who were part of our team were
who were who were part of our team were
who were who were part of our team were thinking about and and just kind of a
thinking about and and just kind of a
thinking about and and just kind of a lot of the time there are good questions
lot of the time there are good questions
lot of the time there are good questions that people ask that changed the way
that people ask that changed the way
that people ask that changed the way that we that we think about what we’re
that we that we think about what we’re
that we that we think about what we’re building and what we’re here to do in
building and what we’re here to do in
building and what we’re here to do in the world and that often make us go
the world and that often make us go
the world and that often make us go think and reevaluate on how we should be
think and reevaluate on how we should be
think and reevaluate on how we should be approaching different problems I think
approaching different problems I think
approaching different problems I think one of the reasons is Stephen if I have
one of the reasons is Stephen if I have
one of the reasons is Stephen if I have been as successful as we have is because
been as successful as we have is because
been as successful as we have is because we like the movies we’d like to go to
we like the movies we’d like to go to
we like the movies we’d like to go to the movies we enjoy movies and we want
the movies we enjoy movies and we want
the movies we enjoy movies and we want to make movies like the ones we enjoy we
to make movies like the ones we enjoy we
to make movies like the ones we enjoy we want to be able to entertain the
want to be able to entertain the
want to be able to entertain the audience we weren’t able to startle the
audience we weren’t able to startle the
audience we weren’t able to startle the audience wouldn’t I be able to blow the
audience wouldn’t I be able to blow the
audience wouldn’t I be able to blow the audience away and say have them walk out
audience away and say have them walk out
audience away and say have them walk out in theatres saying whoa that was
in theatres saying whoa that was
in theatres saying whoa that was fantastic I was really moved by that
that’s where the part of the fun of it
that’s where the part of the fun of it is and you know you you want people to
is and you know you you want people to
is and you know you you want people to think you want people to be emotionally
think you want people to be emotionally
think you want people to be emotionally moved and bears theory behind that in
moved and bears theory behind that in
moved and bears theory behind that in terms of storytelling it’s been around
terms of storytelling it’s been around
terms of storytelling it’s been around for thousands of years and that’s where
for thousands of years and that’s where
for thousands of years and that’s where something like live theater or live
something like live theater or live
something like live theater or live performance is something that is very
performance is something that is very
performance is something that is very valuable because you get instant
valuable because you get instant
valuable because you get instant feedback from your
feedback from your
feedback from your from your audience and you kind of know
from your audience and you kind of know
from your audience and you kind of know the things that work on the things that
the things that work on the things that
the things that work on the things that don’t work that’s the advantage that you
don’t work that’s the advantage that you
don’t work that’s the advantage that you know the Greek storytellers had and
know the Greek storytellers had and
know the Greek storytellers had and Shakespeare had that us in the film
Shakespeare had that us in the film
Shakespeare had that us in the film industry are harder to come by which is
industry are harder to come by which is
industry are harder to come by which is you know to be able to see it a see an
you know to be able to see it a see an
you know to be able to see it a see an audience reaction and adjust to what
audience reaction and adjust to what
audience reaction and adjust to what works so you have to use your experience
works so you have to use your experience
works so you have to use your experience of sitting through a lot of movies I
of sitting through a lot of movies I
of sitting through a lot of movies I don’t ever see movies by myself I always
don’t ever see movies by myself I always
don’t ever see movies by myself I always see them with other people because I
see them with other people because I
see them with other people because I want to know what works I want to know
want to know what works I want to know
want to know what works I want to know where they laugh oh no they don’t laugh
where they laugh oh no they don’t laugh
where they laugh oh no they don’t laugh I don’t know what they think about it
I don’t know what they think about it
I don’t know what they think about it afterwards because in the end that’s
afterwards because in the end that’s
afterwards because in the end that’s that’s the arc that I’m working with is
that’s the arc that I’m working with is
that’s the arc that I’m working with is is you know trying to communicate in a
is you know trying to communicate in a
is you know trying to communicate in a way that is effective and and people
way that is effective and and people
way that is effective and and people react to you know we have direct access
react to you know we have direct access
react to you know we have direct access to our customer because I i I’m into
to our customer because I i I’m into
to our customer because I i I’m into social media and I want to hear feedback
social media and I want to hear feedback
social media and I want to hear feedback from parents how they like our products
from parents how they like our products
from parents how they like our products and what they would like to change and
and what they would like to change and
and what they would like to change and how they would like to innovate found on
how they would like to innovate found on
how they would like to innovate found on these products to have like a brand
these products to have like a brand
these products to have like a brand that’s for parents that you know was
that’s for parents that you know was
that’s for parents that you know was made by parents and then we’re listening
made by parents and then we’re listening
made by parents and then we’re listening to parents on how to to change and grow
to parents on how to to change and grow
to parents on how to to change and grow and evolve one thing I think I do well
and evolve one thing I think I do well
and evolve one thing I think I do well and at vaynermedia is I make everybody
and at vaynermedia is I make everybody
and at vaynermedia is I make everybody feel safe and so that’s really important
feel safe and so that’s really important
feel safe and so that’s really important to me because when you make people feel
to me because when you make people feel
to me because when you make people feel safe they start telling you the truth
safe they start telling you the truth
safe they start telling you the truth right so if you are able to go home
right so if you are able to go home
right so if you are able to go home right now if you’re struggling to figure
right now if you’re struggling to figure
right now if you’re struggling to figure out what you’re good at if you’re able
out what you’re good at if you’re able
out what you’re good at if you’re able to take the 10 to 20 people that are
to take the 10 to 20 people that are
to take the 10 to 20 people that are closest to you siblings wives husbands
closest to you siblings wives husbands
closest to you siblings wives husbands partners friend the 10 to 20 people you
partners friend the 10 to 20 people you
partners friend the 10 to 20 people you consider the closest to you in the world
consider the closest to you in the world
consider the closest to you in the world and if you were able to talk to them and
and if you were able to talk to them and
and if you were able to talk to them and make them feel safe before you ask them
make them feel safe before you ask them
make them feel safe before you ask them the following question if you made them
the following question if you made them
the following question if you made them emphatically for 20 minutes and said
emphatically for 20 minutes and said
emphatically for 20 minutes and said look I need this is the most important
look I need this is the most important
look I need this is the most important question I will ever ask you in my life
question I will ever ask you in my life
question I will ever ask you in my life you need to tell me the truth my
you need to tell me the truth my
you need to tell me the truth my intuition is you’re not going to want to
intuition is you’re not going to want to
intuition is you’re not going to want to tell me the truth but you have to
tell me the truth but you have to
tell me the truth but you have to understand I’m okay with it I’m in the
understand I’m okay with it I’m in the
understand I’m okay with it I’m in the right mind space for this I need the
right mind space for this I need the
right mind space for this I need the truth and then you ask them what do they
truth and then you ask them what do they
truth and then you ask them what do they think you’re good at and bad at it said
think you’re good at and bad at it said
think you’re good at and bad at it said it’s an amazing and obviously I put out
it’s an amazing and obviously I put out
it’s an amazing and obviously I put out that post it really resonated I’m
that post it really resonated I’m
that post it really resonated I’m getting crazy emails of
getting crazy emails of
getting crazy emails of people like having amazing things happen
people like having amazing things happen
people like having amazing things happen to them I think the only if you do not
to them I think the only if you do not
to them I think the only if you do not have self awareness which is what I do
have self awareness which is what I do
have self awareness which is what I do think I have and I think a lot of people
think I have and I think a lot of people
think I have and I think a lot of people don’t have it the only way you can gain
don’t have it the only way you can gain
don’t have it the only way you can gain it is by getting other people to give
it is by getting other people to give
it is by getting other people to give you the data points but most people
you the data points but most people
you the data points but most people won’t tell you the truth so it’s on you
won’t tell you the truth so it’s on you
won’t tell you the truth so it’s on you to create an environment a very safe
to create an environment a very safe
to create an environment a very safe environment for somebody to tell you the
environment for somebody to tell you the
environment for somebody to tell you the truth of what they truly think you’re
truth of what they truly think you’re
truth of what they truly think you’re good and bad at and then gather that
good and bad at and then gather that
good and bad at and then gather that data you need to get in a community
data you need to get in a community
data you need to get in a community where you can get feedback you need
where you can get feedback you need
where you can get feedback you need either a coach who can give you some
either a coach who can give you some
either a coach who can give you some direct one-to-one feedback or community
direct one-to-one feedback or community
direct one-to-one feedback or community of friends who just go out with maybe
of friends who just go out with maybe
of friends who just go out with maybe you go to lunch to them once a month you
you go to lunch to them once a month you
you go to lunch to them once a month you share everything you’re doing they give
share everything you’re doing they give
share everything you’re doing they give you some feedback or you shoot a video
you some feedback or you shoot a video
you some feedback or you shoot a video you sent that video out to everybody get
you sent that video out to everybody get
you sent that video out to everybody get some feedback on it you create a poor it
some feedback on it you create a poor it
some feedback on it you create a poor it the PowerPoint practice it with five
the PowerPoint practice it with five
the PowerPoint practice it with five people before the big meeting like get
people before the big meeting like get
people before the big meeting like get back in the game we have a community of
back in the game we have a community of
back in the game we have a community of people who are giving you advanced
people who are giving you advanced
people who are giving you advanced feedback before you release it feedback
feedback before you release it feedback
feedback before you release it feedback before you do it so that you get smarter
before you do it so that you get smarter
before you do it so that you get smarter at all this because you know nothing
at all this because you know nothing
at all this because you know nothing makes a dream come more into life than
makes a dream come more into life than
makes a dream come more into life than when you start getting feedback from
when you start getting feedback from
when you start getting feedback from other people about your movement toward
other people about your movement toward
other people about your movement toward the dreams you know before I shoot a big
the dreams you know before I shoot a big
the dreams you know before I shoot a big sales video for one of my online courses
sales video for one of my online courses
sales video for one of my online courses I’ll send it out to 15 20 people and get
I’ll send it out to 15 20 people and get
I’ll send it out to 15 20 people and get feedback and then off and go reshoot it
feedback and then off and go reshoot it
feedback and then off and go reshoot it again you know or I’ll put it out into
again you know or I’ll put it out into
again you know or I’ll put it out into my community and I’ll see the clicks the
my community and I’ll see the clicks the
my community and I’ll see the clicks the conversions and say it’s not let’s do it
conversions and say it’s not let’s do it
conversions and say it’s not let’s do it again and it’s that willingness to get
again and it’s that willingness to get
again and it’s that willingness to get the feedback that will keep your dream
the feedback that will keep your dream
the feedback that will keep your dream alive because look if it’s just in your
alive because look if it’s just in your
alive because look if it’s just in your mind and you’re just doing it by
mind and you’re just doing it by
mind and you’re just doing it by yourself but you never actually get a
yourself but you never actually get a
yourself but you never actually get a positive community giving you
positive community giving you
positive community giving you constructive feedback towards it it will
constructive feedback towards it it will
constructive feedback towards it it will never be that but that it will never be
never be that but that it will never be
never be that but that it will never be in the social realm and when it is in
in the social realm and when it is in
in the social realm and when it is in the social realm it feels more real you
the social realm it feels more real you
the social realm it feels more real you know when people actually comment I mean
know when people actually comment I mean
know when people actually comment I mean it’s one thing to be in an artist and in
it’s one thing to be in an artist and in
it’s one thing to be in an artist and in your studio painting for yourself all
your studio painting for yourself all
your studio painting for yourself all day that’s great but once you get some
day that’s great but once you get some
day that’s great but once you get some feedback on and constructive feedback
feedback on and constructive feedback
feedback on and constructive feedback you become you get that self-awareness
you become you get that self-awareness
you become you get that self-awareness and that social awareness to contribute
and that social awareness to contribute
and that social awareness to contribute and create at another level the decision
and create at another level the decision
and create at another level the decision to break into episodes was wasn’t really
to break into episodes was wasn’t really
to break into episodes was wasn’t really driven to buy the story requirements the
driven to buy the story requirements the
driven to buy the story requirements the story sort of ended up being fit into
story sort of ended up being fit into
story sort of ended up being fit into three buckets typically in any of these
three buckets typically in any of these
three buckets typically in any of these larger arcs it’s not too
larger arcs it’s not too
larger arcs it’s not too surprising you can think of them as as
surprising you can think of them as as
surprising you can think of them as as three acts and it’s a very traditional
three acts and it’s a very traditional
three acts and it’s a very traditional Hollywood ask approach to storytelling
Hollywood ask approach to storytelling
Hollywood ask approach to storytelling the decision to go with episodic was
the decision to go with episodic was
the decision to go with episodic was more driven out of the experience we had
more driven out of the experience we had
more driven out of the experience we had working on half-life 2 where we really
working on half-life 2 where we really
working on half-life 2 where we really weren’t able to give anything to our
weren’t able to give anything to our
weren’t able to give anything to our customers for like a five-year period
customers for like a five-year period
customers for like a five-year period and that was very hard on us as as game
and that was very hard on us as as game
and that was very hard on us as as game developers because we thrive on the
developers because we thrive on the
developers because we thrive on the feedback we received we we we get better
feedback we received we we we get better
feedback we received we we we get better when we know what people think both
when we know what people think both
when we know what people think both positive and negative and so with
positive and negative and so with
positive and negative and so with episodic it really allowed us to tighten
episodic it really allowed us to tighten
episodic it really allowed us to tighten that loop up enormously there are lots
that loop up enormously there are lots
that loop up enormously there are lots of benefits in terms of managing scale
of benefits in terms of managing scale
of benefits in terms of managing scale in terms of reacting to what’s happening
in terms of reacting to what’s happening
in terms of reacting to what’s happening on the hardware side but one of the
on the hardware side but one of the
on the hardware side but one of the biggest reasons is simply so we don’t
biggest reasons is simply so we don’t
biggest reasons is simply so we don’t get into a situation where we have to
get into a situation where we have to
get into a situation where we have to wait five years before hearing from the
wait five years before hearing from the
wait five years before hearing from the people who play our games about what
people who play our games about what
people who play our games about what worked and what we need to do better
worked and what we need to do better
worked and what we need to do better when you look at new technologies and
when you look at new technologies and
when you look at new technologies and you looking there could be you know
you looking there could be you know
you looking there could be you know sinkhole a wild claims but you look what
sinkhole a wild claims but you look what
sinkhole a wild claims but you look what is the quote theoretical limitations but
is the quote theoretical limitations but
is the quote theoretical limitations but not theoretical Allah the Heisenberg
not theoretical Allah the Heisenberg
not theoretical Allah the Heisenberg uncertainty principle you know there’s a
uncertainty principle you know there’s a
uncertainty principle you know there’s a lower theory this is beyond this it’s
lower theory this is beyond this it’s
lower theory this is beyond this it’s just you know it’s not gonna make it and
just you know it’s not gonna make it and
just you know it’s not gonna make it and then you swear is the technology and
then you swear is the technology and
then you swear is the technology and then you say how much space is there
then you say how much space is there
then you say how much space is there between that that realistically you can
between that that realistically you can
between that that realistically you can get there in five years okay and and
get there in five years okay and and
get there in five years okay and and that actually helps define things and
that actually helps define things and
that actually helps define things and and focus as a minor and what you should
and focus as a minor and what you should
and focus as a minor and what you should be thinking about what you shouldn’t be
be thinking about what you shouldn’t be
be thinking about what you shouldn’t be thinking about so there are many things
thinking about so there are many things
thinking about so there are many things like that I think successful innovators
like that I think successful innovators
like that I think successful innovators do all the time the constructive
do all the time the constructive
do all the time the constructive feedback that honest feedback is exactly
feedback that honest feedback is exactly
feedback that honest feedback is exactly what we were establishing in our PE
what we were establishing in our PE
what we were establishing in our PE that’s now being infecting the rest of
that’s now being infecting the rest of
that’s now being infecting the rest of the departments or energy you know if
the departments or energy you know if
the departments or energy you know if you hear an idea that you don’t really
you hear an idea that you don’t really
you hear an idea that you don’t really agree with instead of politely sitting
agree with instead of politely sitting
agree with instead of politely sitting there and being polite you say no I you
there and being polite you say no I you
there and being polite you say no I you know that I don’t think that’s right you
know that I don’t think that’s right you
know that I don’t think that’s right you know this is why you know you’re wrong
know this is why you know you’re wrong
know this is why you know you’re wrong and then and then you sit at a table and
and then and then you sit at a table and
and then and then you sit at a table and you talk about it and that’s where you
you talk about it and that’s where you
you talk about it and that’s where you figure out are you right are you wrong
figure out are you right are you wrong
figure out are you right are you wrong and then you have a deeper understanding
and then you have a deeper understanding
and then you have a deeper understanding what’s going on we have this this tel
what’s going on we have this this tel
what’s going on we have this this tel del process that we use internally where
del process that we use internally where
del process that we use internally where everyone in the company anonymously
everyone in the company anonymously
everyone in the company anonymously participates in a survey and that gives
participates in a survey and that gives
participates in a survey and that gives us great insights into how well is our
us great insights into how well is our
us great insights into how well is our strategy understood are people getting
strategy understood are people getting
strategy understood are people getting the right feedback you know about their
the right feedback you know about their
the right feedback you know about their ability to advance and do they believe
ability to advance and do they believe
ability to advance and do they believe they have opportunities inside the
they have opportunities inside the
they have opportunities inside the company and gives us a lot of insight
company and gives us a lot of insight
company and gives us a lot of insight into the effectiveness of our leadership
into the effectiveness of our leadership
into the effectiveness of our leadership that kind of mechanism is incredibly
that kind of mechanism is incredibly
that kind of mechanism is incredibly important and having a open feedback
important and having a open feedback
important and having a open feedback about how how we’re doing I’ve had
about how how we’re doing I’ve had
about how how we’re doing I’ve had flight attendants come up to me and say
flight attendants come up to me and say
flight attendants come up to me and say I have to wear Jessica citizen shoes
I have to wear Jessica citizen shoes
I have to wear Jessica citizen shoes because they’re the only ones that are
because they’re the only ones that are
because they’re the only ones that are comfortable for me to stand on the whole
comfortable for me to stand on the whole
comfortable for me to stand on the whole flight you know I mean I have and I
flight you know I mean I have and I
flight you know I mean I have and I listened yeah I think that that’s
listened yeah I think that that’s
listened yeah I think that that’s important too is like really just
important too is like really just
important too is like really just listening to your customer into the
listening to your customer into the
listening to your customer into the people that are giving you the feedback
people that are giving you the feedback
people that are giving you the feedback whether it’s criticism or or you know
whether it’s criticism or or you know
whether it’s criticism or or you know like honoring and being people like
like honoring and being people like
like honoring and being people like thank you so much I met the cutest guy
thank you so much I met the cutest guy
thank you so much I met the cutest guy last night because of that dress that I
last night because of that dress that I
last night because of that dress that I wore you know I listen to all of it
wore you know I listen to all of it
wore you know I listen to all of it let’s say you have come up with a
let’s say you have come up with a
let’s say you have come up with a compelling value proposition let’s say
compelling value proposition let’s say
compelling value proposition let’s say you’re absolutely truthful you truly
you’re absolutely truthful you truly
you’re absolutely truthful you truly understand it and your pitch is truthful
understand it and your pitch is truthful
understand it and your pitch is truthful and all of that what I have found is
and all of that what I have found is
and all of that what I have found is that is that basically whatever you come
that is that basically whatever you come
that is that basically whatever you come up with and you know you’ve come up with
up with and you know you’ve come up with
up with and you know you’ve come up with it in your lab and thinking about it
it in your lab and thinking about it
it in your lab and thinking about it totally friends looks great it’s the
totally friends looks great it’s the
totally friends looks great it’s the service of product looks great the real
service of product looks great the real
service of product looks great the real litmus test of that is when you put it
litmus test of that is when you put it
litmus test of that is when you put it in front of customers right so when you
in front of customers right so when you
in front of customers right so when you go out and make your page of create an
go out and make your page of create an
go out and make your page of create an ad or whatever else and a very very
ad or whatever else and a very very
ad or whatever else and a very very important thing for a entrepreneur to do
important thing for a entrepreneur to do
important thing for a entrepreneur to do is when they put that out there be very
is when they put that out there be very
is when they put that out there be very very pay a lot of close attention to the
very pay a lot of close attention to the
very pay a lot of close attention to the feedback you get from the people who are
feedback you get from the people who are
feedback you get from the people who are listening to the pitch and this is very
listening to the pitch and this is very
listening to the pitch and this is very important at the front end because what
important at the front end because what
important at the front end because what is probably the case
is probably the case
is probably the case is that whatever you came up with is off
is that whatever you came up with is off
is that whatever you came up with is off base it’s not exactly what your market
base it’s not exactly what your market
base it’s not exactly what your market yawns and you know I’ll give you example
yawns and you know I’ll give you example
yawns and you know I’ll give you example there’s a friend of mine in Chicago and
there’s a friend of mine in Chicago and
there’s a friend of mine in Chicago and he started this company called
he started this company called
he started this company called installshield and many of you might be
installshield and many of you might be
installshield and many of you might be familiar with the company and you’re
familiar with the company and you’re
familiar with the company and you’re installing different windows products
installing different windows products
installing different windows products installed she comes up and viresh
installed she comes up and viresh
installed she comes up and viresh basically was like I think 19 years old
basically was like I think 19 years old
basically was like I think 19 years old or something when he came up with
or something when he came up with
or something when he came up with installed shield and he said you know he
installed shield and he said you know he
installed shield and he said you know he went to a trade show he was going to go
went to a trade show he was going to go
went to a trade show he was going to go to a trade show some software tools
to a trade show some software tools
to a trade show some software tools trade show and he was trying to a whole
trade show and he was trying to a whole
trade show and he was trying to a whole bunch of different things he was trying
bunch of different things he was trying
bunch of different things he was trying to google maps 30 30 years ago you know
to google maps 30 30 years ago you know
to google maps 30 30 years ago you know when there was no way that the computing
when there was no way that the computing
when there was no way that the computing could could support that sort of thing
could could support that sort of thing
could could support that sort of thing but he went to a straight show and he
but he went to a straight show and he
but he went to a straight show and he had created this kind of you know trade
had created this kind of you know trade
had created this kind of you know trade show booth with the different products
show booth with the different products
show booth with the different products and he had at seven products seven
and he had at seven products seven
and he had at seven products seven different tools that he was pitching and
different tools that he was pitching and
different tools that he was pitching and it wasn’t balancing on that booth he
it wasn’t balancing on that booth he
it wasn’t balancing on that booth he wanted to put four bullets on one side
wanted to put four bullets on one side
wanted to put four bullets on one side and four bullets of the other and he was
and four bullets of the other and he was
and four bullets of the other and he was like four and three so he was like it
like four and three so he was like it
like four and three so he was like it was really bothering him and so as an
was really bothering him and so as an
was really bothering him and so as an afterthought this little tool he had to
afterthought this little tool he had to
afterthought this little tool he had to just to install software for installing
just to install software for installing
just to install software for installing software was his eighth bullet he just
software was his eighth bullet he just
software was his eighth bullet he just put that in the end at the bottom the
put that in the end at the bottom the
put that in the end at the bottom the eight ball was installed software
eight ball was installed software
eight ball was installed software inspiration to him and throughout the
inspiration to him and throughout the
inspiration to him and throughout the whole week was goes I think a couple of
whole week was goes I think a couple of
whole week was goes I think a couple of days he was at this stage show booth all
days he was at this stage show booth all
days he was at this stage show booth all these people are coming by and all this
these people are coming by and all this
these people are coming by and all this stuff going on and there was a guy
stuff going on and there was a guy
stuff going on and there was a guy across the aisle from him who spent two
across the aisle from him who spent two
across the aisle from him who spent two days looking at those eight things
days looking at those eight things
days looking at those eight things because he he was in the software
because he he was in the software
because he he was in the software business and after two days he came up
business and after two days he came up
business and after two days he came up to and said you know that product I have
to and said you know that product I have
to and said you know that product I have an interest in that product and this
an interest in that product and this
an interest in that product and this product did not exist it was in
product did not exist it was in
product did not exist it was in voracious mind and so this was on the
voracious mind and so this was on the
voracious mind and so this was on the only leads he picked up at the show so
only leads he picked up at the show so
only leads he picked up at the show so he went back and created the product and
he went back and created the product and
he went back and created the product and gave it to the guy and then he found
gave it to the guy and then he found
gave it to the guy and then he found that other people wanted it and so on so
that other people wanted it and so on so
that other people wanted it and so on so forth okay so bottom line is that if you
forth okay so bottom line is that if you
forth okay so bottom line is that if you study if you study startups you will
study if you study startups you will
study if you study startups you will find over and over that what actually
find over and over that what actually
find over and over that what actually works is not what you actually
works is not what you actually
works is not what you actually came up with what actually worked is
came up with what actually worked is
came up with what actually worked is again on some tangent or some kind of us
again on some tangent or some kind of us
again on some tangent or some kind of us you mentioned something to a customer
you mentioned something to a customer
you mentioned something to a customer and passing and then they grabbed on to
and passing and then they grabbed on to
and passing and then they grabbed on to that thing you know I want that you say
that thing you know I want that you say
that thing you know I want that you say oh he’s unusual he wants a usual thing I
oh he’s unusual he wants a usual thing I
oh he’s unusual he wants a usual thing I should keep my core pitch know what you
should keep my core pitch know what you
should keep my core pitch know what you really have to do is pay really close
really have to do is pay really close
really have to do is pay really close attention to what is going on feedback
attention to what is going on feedback
attention to what is going on feedback is always really important to me as an
is always really important to me as an
is always really important to me as an example right in my book right now and I
example right in my book right now and I
example right in my book right now and I had that cut half of the pages out in
had that cut half of the pages out in
had that cut half of the pages out in the way I did it was I gave it to people
the way I did it was I gave it to people
the way I did it was I gave it to people in my audience and I gave him each a
in my audience and I gave him each a
in my audience and I gave him each a copy of the book and I said underline
copy of the book and I said underline
copy of the book and I said underline what you like underlying you know the
what you like underlying you know the
what you like underlying you know the points that make you think put stars
points that make you think put stars
points that make you think put stars mark up the book and whatever you don’t
mark up the book and whatever you don’t
mark up the book and whatever you don’t like just scared feel free to skip the
like just scared feel free to skip the
like just scared feel free to skip the page don’t feel obligated to me to have
page don’t feel obligated to me to have
page don’t feel obligated to me to have to read through it and i took my book
to read through it and i took my book
to read through it and i took my book from 120 thousand words down to 60 65
from 120 thousand words down to 60 65
from 120 thousand words down to 60 65 thousand words all based off of the
thousand words all based off of the
thousand words all based off of the feedback where my publisher she said you
feedback where my publisher she said you
feedback where my publisher she said you know i’m gonna read it with the
know i’m gonna read it with the
know i’m gonna read it with the beginner’s mind i’ll tell you what i
beginner’s mind i’ll tell you what i
beginner’s mind i’ll tell you what i think will make the most sense and it’s
think will make the most sense and it’s
think will make the most sense and it’s great my better that that opinion in
great my better that that opinion in
great my better that that opinion in that advice but ultimately what I care
that advice but ultimately what I care
that advice but ultimately what I care about is that people were going to buy
about is that people were going to buy
about is that people were going to buy the book and now I have ammunition to
the book and now I have ammunition to
the book and now I have ammunition to say hey if there’s a page that she
say hey if there’s a page that she
say hey if there’s a page that she doesn’t want to include my publisher but
doesn’t want to include my publisher but
doesn’t want to include my publisher but everybody that idea what to really loves
everybody that idea what to really loves
everybody that idea what to really loves it and there’s a few key things now that
it and there’s a few key things now that
it and there’s a few key things now that I’m really fighting for to make it into
I’m really fighting for to make it into
I’m really fighting for to make it into the book because the audience loves it
the book because the audience loves it
the book because the audience loves it right so it’s all these people’s
right so it’s all these people’s
right so it’s all these people’s opinions versus one person’s opinion and
opinions versus one person’s opinion and
opinions versus one person’s opinion and so without that ammunition without that
so without that ammunition without that
so without that ammunition without that feedback I wouldn’t have as much of a
feedback I wouldn’t have as much of a
feedback I wouldn’t have as much of a leg to stand on so I think it’s really
leg to stand on so I think it’s really
leg to stand on so I think it’s really important that before you go too far in
important that before you go too far in
important that before you go too far in on something that you get feedback from
on something that you get feedback from
on something that you get feedback from your customers from your audience to see
your customers from your audience to see
your customers from your audience to see what they like what they don’t like and
what they like what they don’t like and
what they like what they don’t like and adjust to make a product or service that
adjust to make a product or service that
adjust to make a product or service that will win and give you a lot of success
will win and give you a lot of success
will win and give you a lot of success so thank you guys so much for watching I
so thank you guys so much for watching I
so thank you guys so much for watching I hope you enjoyed I’d love to know your
hope you enjoyed I’d love to know your
hope you enjoyed I’d love to know your thoughts on getting feedback how you do
thoughts on getting feedback how you do
thoughts on getting feedback how you do it what your favorite method is leave it
it what your favorite method is leave it
it what your favorite method is leave it in the comments below and I’m going to
in the comments below and I’m going to
in the comments below and I’m going to join you
join you
join you discussion and I have a personal goal to
discussion and I have a personal goal to
discussion and I have a personal goal to try to make this channel hit 1 million
try to make this channel hit 1 million
try to make this channel hit 1 million subscribers so anything you can do to
subscribers so anything you can do to
subscribers so anything you can do to help me get there leave comments add to
help me get there leave comments add to
help me get there leave comments add to playlist share it on Facebook spread the
playlist share it on Facebook spread the
playlist share it on Facebook spread the message saw some friends I’d really
message saw some friends I’d really
message saw some friends I’d really really really really appreciate it thank
really really really appreciate it thank
really really really appreciate it thank you guys so much for watching continue
you guys so much for watching continue
you guys so much for watching continue to believe and I’ll see you soon
”
Be First to Comment