posting all right we’re good so hey everybody i am on a google hangout with
everybody i am on a google hangout with
everybody i am on a google hangout with with nash who’s got this crazy program
with nash who’s got this crazy program
with nash who’s got this crazy program that is about to launch and wanted my
that is about to launch and wanted my
that is about to launch and wanted my help so we set up this time as a quick
help so we set up this time as a quick
help so we set up this time as a quick interview dash let us know what’s going
interview dash let us know what’s going
interview dash let us know what’s going on right on brother well i’m putting
on right on brother well i’m putting
on right on brother well i’m putting together a program that basically is
together a program that basically is
together a program that basically is going to teach entrepreneurs that have a
going to teach entrepreneurs that have a
going to teach entrepreneurs that have a message they want to get out to the
message they want to get out to the
message they want to get out to the world i like to support entrepreneurs
world i like to support entrepreneurs
world i like to support entrepreneurs who are looking to make a positive
who are looking to make a positive
who are looking to make a positive difference in the world and touch
difference in the world and touch
difference in the world and touch people’s lives in a meaningful way and
people’s lives in a meaningful way and
people’s lives in a meaningful way and there’s so many of them out there that
there’s so many of them out there that
there’s so many of them out there that I’ve met and connected with who just
I’ve met and connected with who just
I’ve met and connected with who just aren’t being heard you know it’s like
aren’t being heard you know it’s like
aren’t being heard you know it’s like the world’s best-kept secret and so yeah
the world’s best-kept secret and so yeah
the world’s best-kept secret and so yeah they have lots of value to share but
they have lots of value to share but
they have lots of value to share but they just don’t know how to get their
they just don’t know how to get their
they just don’t know how to get their message out there in a bigger way and so
message out there in a bigger way and so
message out there in a bigger way and so I’m putting this together really to help
I’m putting this together really to help
I’m putting this together really to help them to amplify their message and its
them to amplify their message and its
them to amplify their message and its really focused on media publicity and
really focused on media publicity and
really focused on media publicity and mass media communication and you know we
mass media communication and you know we
mass media communication and you know we got TV radio newspapers news websites
got TV radio newspapers news websites
got TV radio newspapers news websites you got blogs you got podcasts you got
you got blogs you got podcasts you got
you got blogs you got podcasts you got magazines trade publications you got all
magazines trade publications you got all
magazines trade publications you got all these different media sources out there
these different media sources out there
these different media sources out there and they all have a massive captive
and they all have a massive captive
and they all have a massive captive audience right and they all are looking
audience right and they all are looking
audience right and they all are looking for interesting and informative experts
for interesting and informative experts
for interesting and informative experts to come on there and fill their space
to come on there and fill their space
to come on there and fill their space they gotta fill their space or their air
they gotta fill their space or their air
they gotta fill their space or their air time with somebody and so I’ve just
time with somebody and so I’ve just
time with somebody and so I’ve just found that this this whole idea of
found that this this whole idea of
found that this this whole idea of publicity is not is not taught very
publicity is not is not taught very
publicity is not is not taught very widely there’s not very many people to
widely there’s not very many people to
widely there’s not very many people to know about it and how to go about
know about it and how to go about
know about it and how to go about getting publicity how to get their name
getting publicity how to get their name
getting publicity how to get their name in the media and how to leverage the
in the media and how to leverage the
in the media and how to leverage the influence of existing of the existing
influence of existing of the existing
influence of existing of the existing influence of other companies and other
influence of other companies and other
influence of other companies and other people and so that’s really why I’m
people and so that’s really why I’m
people and so that’s really why I’m doing this I know Evan you’ve been you
doing this I know Evan you’ve been you
doing this I know Evan you’ve been you know it featured a new york times and
know it featured a new york times and
know it featured a new york times and forbes and Wall Street Journal and
forbes and Wall Street Journal and
forbes and Wall Street Journal and auntie be multiple times so I wanted to
auntie be multiple times so I wanted to
auntie be multiple times so I wanted to connect with you kind of get your
connect with you kind of get your
connect with you kind of get your experience on that and maybe other ideas
experience on that and maybe other ideas
experience on that and maybe other ideas that you have on on house you know to
that you have on on house you know to
that you have on on house you know to share a message with a larger audience
share a message with a larger audience
share a message with a larger audience and really to to amplify ones valuable
and really to to amplify ones valuable
and really to to amplify ones valuable message
message
message and get it out there to the world so
and get it out there to the world so
and get it out there to the world so that’s really what i’m doing here and so
that’s really what i’m doing here and so
that’s really what i’m doing here and so I’m really looking forward to connecting
I’m really looking forward to connecting
I’m really looking forward to connecting with you buddy and kind of picking your
with you buddy and kind of picking your
with you buddy and kind of picking your brain on a few things here oh um okay so
brain on a few things here oh um okay so
brain on a few things here oh um okay so let me like it’s tell you my story with
let me like it’s tell you my story with
let me like it’s tell you my story with the media and what’s been going at nine
the media and what’s been going at nine
the media and what’s been going at nine um I first became interested in with my
um I first became interested in with my
um I first became interested in with my first software company and we we were
first software company and we we were
first software company and we we were taking out some advertising and found it
taking out some advertising and found it
taking out some advertising and found it up wasn’t working very well and I said
up wasn’t working very well and I said
up wasn’t working very well and I said to myself you know there’s two ways to
to myself you know there’s two ways to
to myself you know there’s two ways to get into these magazines the first is to
get into these magazines the first is to
get into these magazines the first is to take out an ad and the second is to have
take out an ad and the second is to have
take out an ad and the second is to have them write a story about you and what do
them write a story about you and what do
them write a story about you and what do people pay more attention to an ad or
people pay more attention to an ad or
people pay more attention to an ad or story write the story and what cost you
story write the story and what cost you
story write the story and what cost you less you know as an entrepreneur you’re
less you know as an entrepreneur you’re
less you know as an entrepreneur you’re trying to save save on your costs and
trying to save save on your costs and
trying to save save on your costs and make sure you’re spending your money
make sure you’re spending your money
make sure you’re spending your money wisely and a story isn’t cost you
wisely and a story isn’t cost you
wisely and a story isn’t cost you anything or ads do so i changed the
anything or ads do so i changed the
anything or ads do so i changed the focus of the business to try to get
focus of the business to try to get
focus of the business to try to get publicity and get us known and become
publicity and get us known and become
publicity and get us known and become experts and be sought after and that
experts and be sought after and that
experts and be sought after and that helped land more stories about us and
helped land more stories about us and
helped land more stories about us and get more interviews going on and getting
get more interviews going on and getting
get more interviews going on and getting more traffic to our website and i use
more traffic to our website and i use
more traffic to our website and i use the same practice when i started my
the same practice when i started my
the same practice when i started my business now at the beginning what i did
business now at the beginning what i did
business now at the beginning what i did was i would create a press release every
was i would create a press release every
was i would create a press release every two weeks so i would make a media list
two weeks so i would make a media list
two weeks so i would make a media list and i targeted people who were in my
and i targeted people who were in my
and i targeted people who were in my industry so publications radio shows TV
industry so publications radio shows TV
industry so publications radio shows TV shows that dealt with entrepreneurship
shows that dealt with entrepreneurship
shows that dealt with entrepreneurship because that’s what I focus on and then
because that’s what I focus on and then
because that’s what I focus on and then I also focus on people who are in my
I also focus on people who are in my
I also focus on people who are in my area major media outlets newspapers
area major media outlets newspapers
area major media outlets newspapers magazines radio shows that didn’t focus
magazines radio shows that didn’t focus
magazines radio shows that didn’t focus on business entrepreneurship but focused
on business entrepreneurship but focused
on business entrepreneurship but focused on my geographic area and so I made this
on my geographic area and so I made this
on my geographic area and so I made this huge list and you can find out these
huge list and you can find out these
huge list and you can find out these guys online any reporter you can find
guys online any reporter you can find
guys online any reporter you can find out their email address and so I made a
out their email address and so I made a
out their email address and so I made a list in every two weeks I would send
list in every two weeks I would send
list in every two weeks I would send them a press release and the press
them a press release and the press
them a press release and the press release I tried not to make it sound
release I tried not to make it sound
release I tried not to make it sound like a press release I tried to make it
like a press release I tried to make it
like a press release I tried to make it a story so a lot of reporters they’re
a story so a lot of reporters they’re
a story so a lot of reporters they’re busy people they’ve got a ton of stuff
busy people they’ve got a ton of stuff
busy people they’ve got a ton of stuff on the goal you want to make life easy
on the goal you want to make life easy
on the goal you want to make life easy for them so i crafted my press release
for them so i crafted my press release
for them so i crafted my press release like it was a story and i had a powerful
like it was a story and i had a powerful
like it was a story and i had a powerful headline a powerful sub headline and
headline a powerful sub headline and
headline a powerful sub headline and then
then
then content below and in there i would say
content below and in there i would say
content below and in there i would say according to entrepreneurs with Evan
according to entrepreneurs with Evan
according to entrepreneurs with Evan Carmichael and quote myself and I was
Carmichael and quote myself and I was
Carmichael and quote myself and I was send these out and I would always get
send these out and I would always get
send these out and I would always get picked up somebody always picked this up
picked up somebody always picked this up
picked up somebody always picked this up and either wanted to interview me or ask
and either wanted to interview me or ask
and either wanted to interview me or ask me more questions every two weeks I send
me more questions every two weeks I send
me more questions every two weeks I send something out and at least one or two
something out and at least one or two
something out and at least one or two people would pick it up I even had some
people would pick it up I even had some
people would pick it up I even had some outlets who are lazy and they would just
outlets who are lazy and they would just
outlets who are lazy and they would just copy and paste my story and publish it
copy and paste my story and publish it
copy and paste my story and publish it as is which was great like that that
as is which was great like that that
as is which was great like that that tells you that the press release was
tells you that the press release was
tells you that the press release was written well it’s not the typical press
written well it’s not the typical press
written well it’s not the typical press release saying hey buy my product it was
release saying hey buy my product it was
release saying hey buy my product it was actually a crafted story and if you can
actually a crafted story and if you can
actually a crafted story and if you can make the the lives of reporters easier
make the the lives of reporters easier
make the the lives of reporters easier and give them something valuable and
and give them something valuable and
and give them something valuable and helpful then they’ll they’ll want to
helpful then they’ll they’ll want to
helpful then they’ll they’ll want to talk to you and reach out and and from
talk to you and reach out and and from
talk to you and reach out and and from there people became they began to know
there people became they began to know
there people became they began to know me as an entrepreneur expert and they
me as an entrepreneur expert and they
me as an entrepreneur expert and they saw me one articles another reporter see
saw me one articles another reporter see
saw me one articles another reporter see that and they they called means and age
that and they they called means and age
that and they they called means and age can you comment on this article and it
can you comment on this article and it
can you comment on this article and it kind of snowballed from there that’s
kind of snowballed from there that’s
kind of snowballed from there that’s powerful brother and that’s yeah that’s
powerful brother and that’s yeah that’s
powerful brother and that’s yeah that’s one thing that I’ve learned is the the
one thing that I’ve learned is the the
one thing that I’ve learned is the the journalists and the reporters there
journalists and the reporters there
journalists and the reporters there they’re really there in the process when
they’re really there in the process when
they’re really there in the process when they’re when they’re looking for an
they’re when they’re looking for an
they’re when they’re looking for an expert they’re in the process of
expert they’re in the process of
expert they’re in the process of creating a story so like you said I
creating a story so like you said I
creating a story so like you said I think that’s gold that if you can make
think that’s gold that if you can make
think that’s gold that if you can make their life easier and just present them
their life easier and just present them
their life easier and just present them with the story already done then yeah
with the story already done then yeah
with the story already done then yeah they can either just run the story as is
they can either just run the story as is
they can either just run the story as is or it just makes their life at you know
or it just makes their life at you know
or it just makes their life at you know that much easier because they can you
that much easier because they can you
that much easier because they can you know they don’t have to do all that work
know they don’t have to do all that work
know they don’t have to do all that work so i think that’s really really powerful
so i think that’s really really powerful
so i think that’s really really powerful buddy um so that’s really helped while
buddy um so that’s really helped while
buddy um so that’s really helped while there is when i made a list of reporters
there is when i made a list of reporters
there is when i made a list of reporters who I wanted to get in touch with
who I wanted to get in touch with
who I wanted to get in touch with besides just sending them a press
besides just sending them a press
besides just sending them a press release every two weeks with the story
release every two weeks with the story
release every two weeks with the story I’d also comment on the stuff that they
I’d also comment on the stuff that they
I’d also comment on the stuff that they were writing already and not just saying
were writing already and not just saying
were writing already and not just saying hey great article but i would add my two
hey great article but i would add my two
hey great article but i would add my two cents to it so you know other people who
cents to it so you know other people who
cents to it so you know other people who are buying a program all entrepreneurs
are buying a program all entrepreneurs
are buying a program all entrepreneurs you should be the best at what you do in
you should be the best at what you do in
you should be the best at what you do in the world right if you’re not master
the world right if you’re not master
the world right if you’re not master class and you’re not gonna have success
class and you’re not gonna have success
class and you’re not gonna have success as an entrepreneur so you should be the
as an entrepreneur so you should be the
as an entrepreneur so you should be the best and you should be the expert and
best and you should be the expert and
best and you should be the expert and you just got to let people know that
you just got to let people know that
you just got to let people know that you’re the expert and so whatever
you’re the expert and so whatever
you’re the expert and so whatever article comes out about your industry
article comes out about your industry
article comes out about your industry you can write to the reporter and say
you can write to the reporter and say
you can write to the reporter and say hey this is great but you don’t here are
hey this is great but you don’t here are
hey this is great but you don’t here are some other things
some other things
some other things think about and you just put yourself on
think about and you just put yourself on
think about and you just put yourself on the radar screen of that reporter and
the radar screen of that reporter and
the radar screen of that reporter and reporters often go to the same source as
reporters often go to the same source as
reporters often go to the same source as over and over again because if you’re
over and over again because if you’re
over and over again because if you’re making their life easier again right if
making their life easier again right if
making their life easier again right if they have a great source they’re going
they have a great source they’re going
they have a great source they’re going to share it they want to come back to
to share it they want to come back to
to share it they want to come back to you they’re going to write a series on a
you they’re going to write a series on a
you they’re going to write a series on a certain topic and if they see that
certain topic and if they see that
certain topic and if they see that you’re knowledgeable and you’re caring
you’re knowledgeable and you’re caring
you’re knowledgeable and you’re caring you’re adding to what they’ve already
you’re adding to what they’ve already
you’re adding to what they’ve already written because these guys are not
written because these guys are not
written because these guys are not experts they’re generalist by nature and
experts they’re generalist by nature and
experts they’re generalist by nature and so to be able to tap into an expert
so to be able to tap into an expert
so to be able to tap into an expert who’s reaching out to them and
who’s reaching out to them and
who’s reaching out to them and commenting and giving them feedback
commenting and giving them feedback
commenting and giving them feedback that’s powerful and then they remember
that’s powerful and then they remember
that’s powerful and then they remember you and the next time they write a
you and the next time they write a
you and the next time they write a similar story they’re going to say hey I
similar story they’re going to say hey I
similar story they’re going to say hey I wonder if I wonder if Nash could help me
wonder if I wonder if Nash could help me
wonder if I wonder if Nash could help me out with this now that sounds that that
out with this now that sounds that that
out with this now that sounds that that thought you might be a good person to
thought you might be a good person to
thought you might be a good person to connect with and so they’re going to
connect with and so they’re going to
connect with and so they’re going to reach out nice nice and you made another
reach out nice nice and you made another
reach out nice nice and you made another good point to as far as the snowball
good point to as far as the snowball
good point to as far as the snowball effect and you know I think that’s why
effect and you know I think that’s why
effect and you know I think that’s why it’s so important for entrepreneurs that
it’s so important for entrepreneurs that
it’s so important for entrepreneurs that really believe in their message and the
really believe in their message and the
really believe in their message and the value that they have to offer even if
value that they have to offer even if
value that they have to offer even if it’s intimidating for them to pursue the
it’s intimidating for them to pursue the
it’s intimidating for them to pursue the media and that kind of thing that they
media and that kind of thing that they
media and that kind of thing that they should do it because it opens up so many
should do it because it opens up so many
should do it because it opens up so many new doors of opportunity and like you
new doors of opportunity and like you
new doors of opportunity and like you said number one the the reporters that
said number one the the reporters that
said number one the the reporters that you’ve already worked with are going to
you’ve already worked with are going to
you’ve already worked with are going to come back to you in the future but then
come back to you in the future but then
come back to you in the future but then also other reporters other media sources
also other reporters other media sources
also other reporters other media sources are going to see that and they’re going
are going to see that and they’re going
are going to see that and they’re going to come to you as well and it just it
to come to you as well and it just it
to come to you as well and it just it creates a snowball effect and it makes
creates a snowball effect and it makes
creates a snowball effect and it makes it that much easier to get more media
it that much easier to get more media
it that much easier to get more media publicity down the road so a very very
publicity down the road so a very very
publicity down the road so a very very cool man um let’s see i disappoint you
cool man um let’s see i disappoint you
cool man um let’s see i disappoint you know to build a successful company
know to build a successful company
know to build a successful company you’re going to have to stretch you’re
you’re going to have to stretch you’re
you’re going to have to stretch you’re going to have to grow you’re going to
going to have to grow you’re going to
going to have to grow you’re going to have to go beyond your comfort zone not
have to go beyond your comfort zone not
have to go beyond your comfort zone not many people come out of starting the
many people come out of starting the
many people come out of starting the business being well groomed to talk to
business being well groomed to talk to
business being well groomed to talk to the media like it’s not something we
the media like it’s not something we
the media like it’s not something we learn in school it’s not something you
learn in school it’s not something you
learn in school it’s not something you can pick up a textbook you started by
can pick up a textbook you started by
can pick up a textbook you started by doing and a lot of entrepreneur too
doing and a lot of entrepreneur too
doing and a lot of entrepreneur too afraid to be out there to talk about
afraid to be out there to talk about
afraid to be out there to talk about their business what really helped me and
their business what really helped me and
their business what really helped me and I was nervous the first time I did it I
I was nervous the first time I did it I
I was nervous the first time I did it I was really thinking why did I start this
was really thinking why did I start this
was really thinking why did I start this business like I have a passion for what
business like I have a passion for what
business like I have a passion for what I’m doing and as long as you are
I’m doing and as long as you are
I’m doing and as long as you are passionate about your company and the
passionate about your company and the
passionate about your company and the reasons why you started it
reasons why you started it
reasons why you started it just let that shine through like you
just let that shine through like you
just let that shine through like you want to help people your business is
want to help people your business is
want to help people your business is there to help somebody else and so if
there to help somebody else and so if
there to help somebody else and so if you could just remember that and
you could just remember that and
you could just remember that and remember that hey you know what you’re
remember that hey you know what you’re
remember that hey you know what you’re talking about like you don’t have to be
talking about like you don’t have to be
talking about like you don’t have to be a super season media expert just be
a super season media expert just be
a super season media expert just be yourself and tap it into the knowledge
yourself and tap it into the knowledge
yourself and tap it into the knowledge base that you already have that made me
base that you already have that made me
base that you already have that made me feel more comfortable when I started up
feel more comfortable when I started up
feel more comfortable when I started up and the media can be a huge boost for
and the media can be a huge boost for
and the media can be a huge boost for any entrepreneur who’s trying to get
any entrepreneur who’s trying to get
any entrepreneur who’s trying to get more exposure it’s gonna bring you way
more exposure it’s gonna bring you way
more exposure it’s gonna bring you way more exposure than any advertising
more exposure than any advertising
more exposure than any advertising campaign that you can take out because
campaign that you can take out because
campaign that you can take out because we don’t have huge budgets but to do
we don’t have huge budgets but to do
we don’t have huge budgets but to do that yeah if you’re afraid you got it
that yeah if you’re afraid you got it
that yeah if you’re afraid you got it you got to step into that fear because
you got to step into that fear because
you got to step into that fear because you’re going to have to stretch yourself
you’re going to have to stretch yourself
you’re going to have to stretch yourself and grow and step into things that are
and grow and step into things that are
and grow and step into things that are going to be a little scarier at the
going to be a little scarier at the
going to be a little scarier at the start but you need to do it if you want
start but you need to do it if you want
start but you need to do it if you want to be able to build a successful company
to be able to build a successful company
to be able to build a successful company yep and you know I heard the quote that
yep and you know I heard the quote that
yep and you know I heard the quote that everything that you desire and all of
everything that you desire and all of
everything that you desire and all of your dreams lie outside of your comfort
your dreams lie outside of your comfort
your dreams lie outside of your comfort zone so that’s definitely important to
zone so that’s definitely important to
zone so that’s definitely important to push the comfort zone and what what is
push the comfort zone and what what is
push the comfort zone and what what is uncomfortable at first soon becomes
uncomfortable at first soon becomes
uncomfortable at first soon becomes comfortable you know in most cases
comfortable you know in most cases
comfortable you know in most cases anyways and so it’s uh you know I’ve
anyways and so it’s uh you know I’ve
anyways and so it’s uh you know I’ve learned that fear really is like a
learned that fear really is like a
learned that fear really is like a phantom and when you face your fear and
phantom and when you face your fear and
phantom and when you face your fear and decide to walk through it it just ends
decide to walk through it it just ends
decide to walk through it it just ends up evaporating and it really was nothing
up evaporating and it really was nothing
up evaporating and it really was nothing nothing to fear anyway so I think that’s
nothing to fear anyway so I think that’s
nothing to fear anyway so I think that’s really good buddy now you got you got
really good buddy now you got you got
really good buddy now you got you got featured on TV several times can you
featured on TV several times can you
featured on TV several times can you explain how that process happened did
explain how that process happened did
explain how that process happened did you pursue you know the TV outlets or
you pursue you know the TV outlets or
you pursue you know the TV outlets or did they get in contact with you how
did they get in contact with you how
did they get in contact with you how exactly did that happen ah mix of both
exactly did that happen ah mix of both
exactly did that happen ah mix of both have done a lot of TV work at the
have done a lot of TV work at the
have done a lot of TV work at the beginning it was from the press releases
beginning it was from the press releases
beginning it was from the press releases that I sent out you know I would talk
that I sent out you know I would talk
that I sent out you know I would talk about trends in entrepreneurship and
about trends in entrepreneurship and
about trends in entrepreneurship and people would respond to it and say hey
people would respond to it and say hey
people would respond to it and say hey can we have you as a guest on our show
can we have you as a guest on our show
can we have you as a guest on our show either a new show or breakfast kind of
either a new show or breakfast kind of
either a new show or breakfast kind of morning show or show specifically
morning show or show specifically
morning show or show specifically tailored to entrepreneurs and small
tailored to entrepreneurs and small
tailored to entrepreneurs and small business owners so that’s how it started
business owners so that’s how it started
business owners so that’s how it started and then again from there people would
and then again from there people would
and then again from there people would just write to me and say hey I saw you
just write to me and say hey I saw you
just write to me and say hey I saw you on this show can you come on and be an
on this show can you come on and be an
on this show can you come on and be an expert for us what really helped me was
expert for us what really helped me was
expert for us what really helped me was also make
also make
also make the media page and so a great tip for
the media page and so a great tip for
the media page and so a great tip for any entrepreneur if you want to get
any entrepreneur if you want to get
any entrepreneur if you want to get noticed in the media create a media page
noticed in the media create a media page
noticed in the media create a media page on there have your picture have your
on there have your picture have your
on there have your picture have your short bio I recommend having it 100
short bio I recommend having it 100
short bio I recommend having it 100 words or less so I mine I have Evan in
words or less so I mine I have Evan in
words or less so I mine I have Evan in 99 words so quick hit for them with more
99 words so quick hit for them with more
99 words so quick hit for them with more details below up they want have some
details below up they want have some
details below up they want have some pictures of you you know doing things
pictures of you you know doing things
pictures of you you know doing things that you have your head shot but then
that you have your head shot but then
that you have your head shot but then also in action mention where you’ve been
also in action mention where you’ve been
also in action mention where you’ve been in the media before even if it’s your
in the media before even if it’s your
in the media before even if it’s your own local paper whatever like show that
own local paper whatever like show that
own local paper whatever like show that you’ve done something in the media get
you’ve done something in the media get
you’ve done something in the media get some momentum going and when people see
some momentum going and when people see
some momentum going and when people see that page it makes you look professional
that page it makes you look professional
that page it makes you look professional makes you look like you know what you’re
makes you look like you know what you’re
makes you look like you know what you’re talking about a big fear for the
talking about a big fear for the
talking about a big fear for the reporter is one wasting their time like
reporter is one wasting their time like
reporter is one wasting their time like they’re talking to somebody who doesn’t
they’re talking to somebody who doesn’t
they’re talking to somebody who doesn’t know what they’re what they’re talking
know what they’re what they’re talking
know what they’re what they’re talking about but also if you’re not really the
about but also if you’re not really the
about but also if you’re not really the expert it can be hard for reporters to
expert it can be hard for reporters to
expert it can be hard for reporters to know the difference sometimes like
know the difference sometimes like
know the difference sometimes like they’re not experts at what you’re what
they’re not experts at what you’re what
they’re not experts at what you’re what you’re knowledgeable lat and so they’re
you’re knowledgeable lat and so they’re
you’re knowledgeable lat and so they’re putting their reputation on the line by
putting their reputation on the line by
putting their reputation on the line by having you come on and be an expert so
having you come on and be an expert so
having you come on and be an expert so you better know what you’re talking
you better know what you’re talking
you better know what you’re talking about and having a professional media
about and having a professional media
about and having a professional media pages show hey I’ve done all this stuff
pages show hey I’ve done all this stuff
pages show hey I’ve done all this stuff you know I know what I’m talking about
you know I know what I’m talking about
you know I know what I’m talking about have years of experience in my field
have years of experience in my field
have years of experience in my field that helps the reporter feel more
that helps the reporter feel more
that helps the reporter feel more confident that yeah I bring Nash on I
confident that yeah I bring Nash on I
confident that yeah I bring Nash on I bring Evan on now they’re gonna be
bring Evan on now they’re gonna be
bring Evan on now they’re gonna be didn’t know they talk about they’re
didn’t know they talk about they’re
didn’t know they talk about they’re going to be stars I swear it on can you
going to be stars I swear it on can you
going to be stars I swear it on can you can you share some other effective ways
can you share some other effective ways
can you share some other effective ways that you recommend for getting a you
that you recommend for getting a you
that you recommend for getting a you know mass exposure and this could be
know mass exposure and this could be
know mass exposure and this could be internet-based or or otherwise but do
internet-based or or otherwise but do
internet-based or or otherwise but do you do you recommend anything like joint
you do you recommend anything like joint
you do you recommend anything like joint venture partnerships with others in
venture partnerships with others in
venture partnerships with others in related fields like bloggers and
related fields like bloggers and
related fields like bloggers and podcasts is that kind of thing or what
podcasts is that kind of thing or what
podcasts is that kind of thing or what else can you recommend as far as that
else can you recommend as far as that
else can you recommend as far as that goes getting getting one’s message out
goes getting getting one’s message out
goes getting getting one’s message out there in a big way sure um two quick
there in a big way sure um two quick
there in a big way sure um two quick thoughts one still on the media side a
thoughts one still on the media side a
thoughts one still on the media side a service that I used for a while and
service that I used for a while and
service that I used for a while and still subscribe to is called PR leads
still subscribe to is called PR leads
still subscribe to is called PR leads it’s kind of like help a reporter out
it’s kind of like help a reporter out
it’s kind of like help a reporter out but but there’s there’s a fee to it
but but there’s there’s a fee to it
but but there’s there’s a fee to it we’re basically it’s ninety-nine bucks a
we’re basically it’s ninety-nine bucks a
we’re basically it’s ninety-nine bucks a month and reporters from around the
month and reporters from around the
month and reporters from around the world submit their ideas and you can say
world submit their ideas and you can say
world submit their ideas and you can say hey I’m an expert on this and that’s at
hey I’m an expert on this and that’s at
hey I’m an expert on this and that’s at you how I got into the new
you how I got into the new
you how I got into the new times there’s a reporter saying from the
times there’s a reporter saying from the
times there’s a reporter saying from the New York Times I want to write an
New York Times I want to write an
New York Times I want to write an article about how small businesses can
article about how small businesses can
article about how small businesses can make themselves look bigger than they
make themselves look bigger than they
make themselves look bigger than they are and so I go back and when you write
are and so I go back and when you write
are and so I go back and when you write to report who has a question you don’t
to report who has a question you don’t
to report who has a question you don’t want to just say hey I’m an expert talk
want to just say hey I’m an expert talk
want to just say hey I’m an expert talk to me is there any bombarded you want to
to me is there any bombarded you want to
to me is there any bombarded you want to give them a specific example so whatever
give them a specific example so whatever
give them a specific example so whatever their question is tell them the solution
their question is tell them the solution
their question is tell them the solution write the story for them and that let
write the story for them and that let
write the story for them and that let them to do an interview and taking some
them to do an interview and taking some
them to do an interview and taking some pictures at my office and so that’s a
pictures at my office and so that’s a
pictures at my office and so that’s a great service I have no connection with
great service I have no connection with
great service I have no connection with it apart from being a happy customer
it apart from being a happy customer
it apart from being a happy customer that was PR leads.com and then the other
that was PR leads.com and then the other
that was PR leads.com and then the other thing in terms of joint venture
thing in terms of joint venture
thing in terms of joint venture partnerships I do love partnering up
partnerships I do love partnering up
partnerships I do love partnering up with people who already have an audience
with people who already have an audience
with people who already have an audience online animal scene says ways we can
online animal scene says ways we can
online animal scene says ways we can work together I have 7,000 people now
work together I have 7,000 people now
work together I have 7,000 people now who contribute to my website and most of
who contribute to my website and most of
who contribute to my website and most of them are marketing experts business
them are marketing experts business
them are marketing experts business consultants and they contribute content
consultants and they contribute content
consultants and they contribute content on my site and help promote it and I
on my site and help promote it and I
on my site and help promote it and I help give them exposure and promote them
help give them exposure and promote them
help give them exposure and promote them as well when I launch new products or
as well when I launch new products or
as well when I launch new products or programs I always try to look at who can
programs I always try to look at who can
programs I always try to look at who can i partner with the helpless get off the
i partner with the helpless get off the
i partner with the helpless get off the ground so it’s not just me pushing out
ground so it’s not just me pushing out
ground so it’s not just me pushing out to my audience a great example is I
to my audience a great example is I
to my audience a great example is I created a line of famous entrepreneur
created a line of famous entrepreneur
created a line of famous entrepreneur trading cards I’ve always been a fan of
trading cards I’ve always been a fan of
trading cards I’ve always been a fan of baseball cards my whole life I collected
baseball cards my whole life I collected
baseball cards my whole life I collected them I collect thousands of cars they
them I collect thousands of cars they
them I collect thousands of cars they need to need to trim my collection and I
need to need to trim my collection and I
need to need to trim my collection and I wanted to make my own trading cards just
wanted to make my own trading cards just
wanted to make my own trading cards just as something fun to do and I thought why
as something fun to do and I thought why
as something fun to do and I thought why not make these entrepreneurs like they
not make these entrepreneurs like they
not make these entrepreneurs like they deserve to be heroes too and superstars
deserve to be heroes too and superstars
deserve to be heroes too and superstars and have their own baseball card and so
and have their own baseball card and so
and have their own baseball card and so I wanted to have steve jobs and bill
I wanted to have steve jobs and bill
I wanted to have steve jobs and bill gates and donald trump on their own card
gates and donald trump on their own card
gates and donald trump on their own card and i decided to partner up with
and i decided to partner up with
and i decided to partner up with different bloggers and so I I connected
different bloggers and so I I connected
different bloggers and so I I connected with some of the top business bloggers
with some of the top business bloggers
with some of the top business bloggers so Seth Godin and Guy Kawasaki those
so Seth Godin and Guy Kawasaki those
so Seth Godin and Guy Kawasaki those guys and I asked him hey who is your
guys and I asked him hey who is your
guys and I asked him hey who is your favorite famous entrepreneur and I want
favorite famous entrepreneur and I want
favorite famous entrepreneur and I want to I want to feature you on the card and
to I want to feature you on the card and
to I want to feature you on the card and them so a guy kawasaki pick Steve Jobs
them so a guy kawasaki pick Steve Jobs
them so a guy kawasaki pick Steve Jobs everybody picked their own famous
everybody picked their own famous
everybody picked their own famous entrepreneur and I made the card and all
entrepreneur and I made the card and all
entrepreneur and I made the card and all the proceeds from that went to a charity
the proceeds from that went to a charity
the proceeds from that went to a charity so it was wasn’t a money making thing
so it was wasn’t a money making thing
so it was wasn’t a money making thing but definitely give a lot of exposure
but definitely give a lot of exposure
but definitely give a lot of exposure for my business and when i launched it i
for my business and when i launched it i
for my business and when i launched it i sent the cards for free to the blogger’s
sent the cards for free to the blogger’s
sent the cards for free to the blogger’s with them on the back and their Idol on
with them on the back and their Idol on
with them on the back and their Idol on the front and
the front and
the front and they do they all tweeted the better they
they do they all tweeted the better they
they do they all tweeted the better they all published it out there you know Tim
all published it out there you know Tim
all published it out there you know Tim Ferriss & Guy Kawasaki and Seth Godin
Ferriss & Guy Kawasaki and Seth Godin
Ferriss & Guy Kawasaki and Seth Godin were all pumping it out there saying hey
were all pumping it out there saying hey
were all pumping it out there saying hey look what I’m will climb a part of this
look what I’m will climb a part of this
look what I’m will climb a part of this is a great initiative and it was a great
is a great initiative and it was a great
is a great initiative and it was a great marketing exercise in that you know
marketing exercise in that you know
marketing exercise in that you know partnering up with these guys wasn’t
partnering up with these guys wasn’t
partnering up with these guys wasn’t just me pushing it to my followers which
just me pushing it to my followers which
just me pushing it to my followers which is substantial but so I want to hit more
is substantial but so I want to hit more
is substantial but so I want to hit more people now I had 30 the top business
people now I had 30 the top business
people now I had 30 the top business loggers in the world all toner audience
loggers in the world all toner audience
loggers in the world all toner audience hey I’m part of this great initiative go
hey I’m part of this great initiative go
hey I’m part of this great initiative go check it out and so I’m a big believer
check it out and so I’m a big believer
check it out and so I’m a big believer in making partnerships with people who
in making partnerships with people who
in making partnerships with people who are in your industry who have a related
are in your industry who have a related
are in your industry who have a related audience who can help promote what
audience who can help promote what
audience who can help promote what you’re doing nice right on man right on
can you what can you say about a media
can you what can you say about a media exposure vs paid advertising and which
exposure vs paid advertising and which
exposure vs paid advertising and which is which is more effective and can you
is which is more effective and can you
is which is more effective and can you can you speak on that a little bit yeah
can you speak on that a little bit yeah
can you speak on that a little bit yeah so I touch them a little bit earlier um
so I touch them a little bit earlier um
so I touch them a little bit earlier um I’ve done a lot of both and I find that
I’ve done a lot of both and I find that
I’ve done a lot of both and I find that the the media exposure generates more
the the media exposure generates more
the the media exposure generates more interest as a greater impact and gets
interest as a greater impact and gets
interest as a greater impact and gets more people clicking onto your website
more people clicking onto your website
more people clicking onto your website in the early days of my software company
in the early days of my software company
in the early days of my software company again I was taking out ads and I wasn’t
again I was taking out ads and I wasn’t
again I was taking out ads and I wasn’t getting the results I was looking for
getting the results I was looking for
getting the results I was looking for and and it was costing me money like
and and it was costing me money like
and and it was costing me money like every month i’m spending money on this
every month i’m spending money on this
every month i’m spending money on this thing and i’m not getting results and
thing and i’m not getting results and
thing and i’m not getting results and you have a finite budget right like
you have a finite budget right like
you have a finite budget right like entrepreneurs you know i don’t know
entrepreneurs you know i don’t know
entrepreneurs you know i don’t know about you but like most entrepreneurs
about you but like most entrepreneurs
about you but like most entrepreneurs are not made of made of cash so you
are not made of made of cash so you
are not made of made of cash so you gotta be careful where you’re spending
gotta be careful where you’re spending
gotta be careful where you’re spending your money and advertising can work like
your money and advertising can work like
your money and advertising can work like i don’t want to say hey screw
i don’t want to say hey screw
i don’t want to say hey screw advertising it can work but it costs
advertising it can work but it costs
advertising it can work but it costs money and you have to really pay
money and you have to really pay
money and you have to really pay attention to what you’re doing well with
attention to what you’re doing well with
attention to what you’re doing well with the media again if you look at a
the media again if you look at a
the media again if you look at a magazine do you read the story to read
magazine do you read the story to read
magazine do you read the story to read the ad like some people read the ad but
the ad like some people read the ad but
the ad like some people read the ad but most people will read the story you get
most people will read the story you get
most people will read the story you get much greater impact from a story than
much greater impact from a story than
much greater impact from a story than from an advertisement and what costs
from an advertisement and what costs
from an advertisement and what costs less right like the story doesn’t cost
less right like the story doesn’t cost
less right like the story doesn’t cost you anything sometimes reach out to
you anything sometimes reach out to
you anything sometimes reach out to reporters but it doesn’t cost you
reporters but it doesn’t cost you
reporters but it doesn’t cost you anything where an advertisement every
anything where an advertisement every
anything where an advertisement every time you put it in there it’s gonna cost
time you put it in there it’s gonna cost
time you put it in there it’s gonna cost you money so you can get a much bigger
you money so you can get a much bigger
you money so you can get a much bigger ROI from the story than from doing the
ROI from the story than from doing the
ROI from the story than from doing the advertising again you got to do properly
advertising again you got to do properly
advertising again you got to do properly and invest the time but I found that to
and invest the time but I found that to
and invest the time but I found that to be a lot more effective least in my
be a lot more effective least in my
be a lot more effective least in my experience if I had to pick between the
experience if I had to pick between the
experience if I had to pick between the mediums
mediums
mediums I would always choose print I seem to
I would always choose print I seem to
I would always choose print I seem to get the best results from print in terms
get the best results from print in terms
get the best results from print in terms of measuring a impact on my website I
of measuring a impact on my website I
of measuring a impact on my website I think it’s because the websites written
think it’s because the websites written
think it’s because the websites written down and they can see it there and go to
down and they can see it there and go to
down and they can see it there and go to a computer and and type it in where if
a computer and and type it in where if
a computer and and type it in where if it’s radio or TV they have to remember
it’s radio or TV they have to remember
it’s radio or TV they have to remember it and they may not be in front of the
it and they may not be in front of the
it and they may not be in front of the computer or their phone at the time so
computer or their phone at the time so
computer or their phone at the time so they don’t they don’t do anything with
they don’t they don’t do anything with
they don’t they don’t do anything with it so I get more response out of a print
it so I get more response out of a print
it so I get more response out of a print magazine newspaper any kind of printed
magazine newspaper any kind of printed
magazine newspaper any kind of printed media as opposed to the other ones um
media as opposed to the other ones um
media as opposed to the other ones um but I mean it’s all great they all they
but I mean it’s all great they all they
but I mean it’s all great they all they all add not just traffic and leads to
all add not just traffic and leads to
all add not just traffic and leads to your website but what credibility if you
your website but what credibility if you
your website but what credibility if you can go to somebody’s website and see hey
can go to somebody’s website and see hey
can go to somebody’s website and see hey this guy’s been in a New York Times and
this guy’s been in a New York Times and
this guy’s been in a New York Times and Forbes magazine in the wall street
Forbes magazine in the wall street
Forbes magazine in the wall street journal right away they will pay more
journal right away they will pay more
journal right away they will pay more attention to you then if there’s nothing
attention to you then if there’s nothing
attention to you then if there’s nothing there powerful yeah it’s like basically
there powerful yeah it’s like basically
there powerful yeah it’s like basically an implied endorsement from that media
an implied endorsement from that media
an implied endorsement from that media outlet like when we go to your site you
outlet like when we go to your site you
outlet like when we go to your site you know right at the very top of the page
know right at the very top of the page
know right at the very top of the page you can see those those endorsements
you can see those those endorsements
you can see those those endorsements there and that’s that’s huge for
there and that’s that’s huge for
there and that’s that’s huge for credibility if somebody is looking at
credibility if somebody is looking at
credibility if somebody is looking at some you know your products or services
some you know your products or services
some you know your products or services and there’s someone else offering
and there’s someone else offering
and there’s someone else offering something similar but they don’t have
something similar but they don’t have
something similar but they don’t have those kinds of endorsements and those
those kinds of endorsements and those
those kinds of endorsements and those logos on their site then you know the
logos on their site then you know the
logos on their site then you know the clear winner will be you so very very
clear winner will be you so very very
clear winner will be you so very very powerful right there and from what I’ve
powerful right there and from what I’ve
powerful right there and from what I’ve learned to because you mentioned PR
learned to because you mentioned PR
learned to because you mentioned PR leads and I actually interviewed
leads and I actually interviewed
leads and I actually interviewed yesterday dan Janelle which is the
yesterday dan Janelle which is the
yesterday dan Janelle which is the founder of PR leads yeah yeah yeah got
founder of PR leads yeah yeah yeah got
founder of PR leads yeah yeah yeah got to pick his brain on all of this and he
to pick his brain on all of this and he
to pick his brain on all of this and he said that even sending out press
said that even sending out press
said that even sending out press releases they get picked up on news
releases they get picked up on news
releases they get picked up on news outlets and news websites which you know
outlets and news websites which you know
outlets and news websites which you know when you especially when you go through
when you especially when you go through
when you especially when you go through his PR distribution service you get
his PR distribution service you get
his PR distribution service you get picked up on like over a hundred
picked up on like over a hundred
picked up on like over a hundred legitimate news websites that will print
legitimate news websites that will print
legitimate news websites that will print that right there on their website and
that right there on their website and
that right there on their website and that’s that’s the same thing you know
that’s that’s the same thing you know
that’s that’s the same thing you know you’re being featured on their site and
you’re being featured on their site and
you’re being featured on their site and so then you can you know you can
so then you can you know you can
so then you can you know you can actually take the logo of that and say
actually take the logo of that and say
actually take the logo of that and say hey I’ve been featured in such and such
hey I’ve been featured in such and such
hey I’ve been featured in such and such and put that on your site there so
and put that on your site there so
and put that on your site there so that’s really really powerful buddy all
that’s really really powerful buddy all
that’s really really powerful buddy all right I just got a couple couple last
right I just got a couple couple last
right I just got a couple couple last questions here
questions here
questions here Evan and this next one here is not
Evan and this next one here is not
Evan and this next one here is not necessarily related to publicity but I
necessarily related to publicity but I
necessarily related to publicity but I think it’s vitally important for
think it’s vitally important for
think it’s vitally important for entrepreneurs who because you know
entrepreneurs who because you know
entrepreneurs who because you know there’s so many of us entrepreneurs that
there’s so many of us entrepreneurs that
there’s so many of us entrepreneurs that we work in isolation so much and we’re
we work in isolation so much and we’re
we work in isolation so much and we’re not really interacting with and
not really interacting with and
not really interacting with and networking with and connecting with a
networking with and connecting with a
networking with and connecting with a lot of our peers and you know you can
lot of our peers and you know you can
lot of our peers and you know you can experience burnout when that happens
experience burnout when that happens
experience burnout when that happens frustration just all kinds of negative
frustration just all kinds of negative
frustration just all kinds of negative things can happen when you’re not really
things can happen when you’re not really
things can happen when you’re not really connected with others in your field and
connected with others in your field and
connected with others in your field and so you know I’ve learned on your website
so you know I’ve learned on your website
so you know I’ve learned on your website how much you believe in master mining
how much you believe in master mining
how much you believe in master mining and you even run like a mastermind group
and you even run like a mastermind group
and you even run like a mastermind group up in Toronto right and can you talk
up in Toronto right and can you talk
up in Toronto right and can you talk about the importance of you know
about the importance of you know
about the importance of you know masterminding why you feel so important
masterminding why you feel so important
masterminding why you feel so important sure I actually have a group running
sure I actually have a group running
sure I actually have a group running tonight so thursday nights is when i do
tonight so thursday nights is when i do
tonight so thursday nights is when i do my group meetings so the idea mastermind
my group meetings so the idea mastermind
my group meetings so the idea mastermind i was familiar with it from thinking
i was familiar with it from thinking
i was familiar with it from thinking girl rich and you’ve ever read the book
girl rich and you’ve ever read the book
girl rich and you’ve ever read the book great book must read for all
great book must read for all
great book must read for all entrepreneurs by napoleon hill and he
entrepreneurs by napoleon hill and he
entrepreneurs by napoleon hill and he talked about how Henry Ford and Thomas
talked about how Henry Ford and Thomas
talked about how Henry Ford and Thomas Edison and all these guys got together
Edison and all these guys got together
Edison and all these guys got together and it wasn’t until they started meeting
and it wasn’t until they started meeting
and it wasn’t until they started meeting that all of the businesses took off now
that all of the businesses took off now
that all of the businesses took off now I love that concept but I never really
I love that concept but I never really
I love that concept but I never really did anything with it until I interviewed
did anything with it until I interviewed
did anything with it until I interviewed a guy by the name of Brian Scudamore who
a guy by the name of Brian Scudamore who
a guy by the name of Brian Scudamore who started a company called 1 800 got junk
started a company called 1 800 got junk
started a company called 1 800 got junk and use a Canadian he grew from 0 to 8
and use a Canadian he grew from 0 to 8
and use a Canadian he grew from 0 to 8 million in a couple years like Brian
million in a couple years like Brian
million in a couple years like Brian how’d you do this and he said it was
how’d you do this and he said it was
how’d you do this and he said it was through farming mastermind groups and I
through farming mastermind groups and I
through farming mastermind groups and I said that’s really interesting i look in
said that’s really interesting i look in
said that’s really interesting i look in my city there was nothing here and so I
my city there was nothing here and so I
my city there was nothing here and so I basically took what he was doing and
basically took what he was doing and
basically took what he was doing and brought it to my city and it’s so
brought it to my city and it’s so
brought it to my city and it’s so important because it is too lonely game
important because it is too lonely game
important because it is too lonely game and even if you love what you’re doing
and even if you love what you’re doing
and even if you love what you’re doing as an entrepreneur you need help and
as an entrepreneur you need help and
as an entrepreneur you need help and support both in the form of ideas and
support both in the form of ideas and
support both in the form of ideas and what to do and also just like guidance
what to do and also just like guidance
what to do and also just like guidance and and feeling like you’re not alone in
and and feeling like you’re not alone in
and and feeling like you’re not alone in this a lot of entrepreneurs when we’re
this a lot of entrepreneurs when we’re
this a lot of entrepreneurs when we’re out networking talking about her
out networking talking about her
out networking talking about her business is always the good stuff right
business is always the good stuff right
business is always the good stuff right I just landed a new media lead because I
I just landed a new media lead because I
I just landed a new media lead because I sign up for Nash’s program it’s amazing
sign up for Nash’s program it’s amazing
sign up for Nash’s program it’s amazing but it’s never like oh my god I’m gonna
but it’s never like oh my god I’m gonna
but it’s never like oh my god I’m gonna I hate my business I’m gonna quit like
I hate my business I’m gonna quit like
I hate my business I’m gonna quit like why is this not working right like who
why is this not working right like who
why is this not working right like who do you talk to you about that stuff
do you talk to you about that stuff
do you talk to you about that stuff and we have friends we have family but a
and we have friends we have family but a
and we have friends we have family but a lot of times if they’re not
lot of times if they’re not
lot of times if they’re not entrepreneurs they don’t understand that
entrepreneurs they don’t understand that
entrepreneurs they don’t understand that they can give you a year they’ll listen
they can give you a year they’ll listen
they can give you a year they’ll listen to you but they can’t give you a support
to you but they can’t give you a support
to you but they can’t give you a support so the point of our groups is to meet we
so the point of our groups is to meet we
so the point of our groups is to meet we meet once a month and it’s to be an ear
meet once a month and it’s to be an ear
meet once a month and it’s to be an ear and to give guidance and we try to
and to give guidance and we try to
and to give guidance and we try to surround you with people who have
surround you with people who have
surround you with people who have complementary skill sets to you so
complementary skill sets to you so
complementary skill sets to you so you’re really strong as something but we
you’re really strong as something but we
you’re really strong as something but we can other areas we find matches for you
can other areas we find matches for you
can other areas we find matches for you and also just have someone to talk to
and also just have someone to talk to
and also just have someone to talk to about the crap in your business and get
about the crap in your business and get
about the crap in your business and get some advice on what to do because we
some advice on what to do because we
some advice on what to do because we don’t really have these people to talk
don’t really have these people to talk
don’t really have these people to talk to we may research online find articles
to we may research online find articles
to we may research online find articles that kind of stuff you know like my
that kind of stuff you know like my
that kind of stuff you know like my marketing sucks you know what do I do
marketing sucks you know what do I do
marketing sucks you know what do I do you’re not going to go to a network
you’re not going to go to a network
you’re not going to go to a network marketing or any kind of event you’re
marketing or any kind of event you’re
marketing or any kind of event you’re going to say oh my marketing sucks I
going to say oh my marketing sucks I
going to say oh my marketing sucks I don’t know what to do and who you tell
don’t know what to do and who you tell
don’t know what to do and who you tell that to so that’s the point of the group
that to so that’s the point of the group
that to so that’s the point of the group um we look people or beyond the startup
um we look people or beyond the startup
um we look people or beyond the startup stage typically 300,000 10 million and a
stage typically 300,000 10 million and a
stage typically 300,000 10 million and a half revenues trying to grow the next
half revenues trying to grow the next
half revenues trying to grow the next step and basically go around the table
step and basically go around the table
step and basically go around the table everybody has 20 minutes to talk about
everybody has 20 minutes to talk about
everybody has 20 minutes to talk about what’s going on in their business and we
what’s going on in their business and we
what’s going on in their business and we don’t want to be a 20 minutes of talking
don’t want to be a 20 minutes of talking
don’t want to be a 20 minutes of talking but you know quick update and then
but you know quick update and then
but you know quick update and then what’s the problem you’re facing how can
what’s the problem you’re facing how can
what’s the problem you’re facing how can we help and then everybody kind of
we help and then everybody kind of
we help and then everybody kind of free-for-alls and tries to give each
free-for-alls and tries to give each
free-for-alls and tries to give each other advice and it works out I’ve been
other advice and it works out I’ve been
other advice and it works out I’ve been doing it for I don’t know six years and
doing it for I don’t know six years and
doing it for I don’t know six years and it’s been fun to see the members go we
it’s been fun to see the members go we
it’s been fun to see the members go we had one member who just came to us with
had one member who just came to us with
had one member who just came to us with an idea on paper I want to start his new
an idea on paper I want to start his new
an idea on paper I want to start his new business I don’t know what to do in last
business I don’t know what to do in last
business I don’t know what to do in last year he crossed a million-dollar mark
year he crossed a million-dollar mark
year he crossed a million-dollar mark and he’s growing and so it’s exciting to
and he’s growing and so it’s exciting to
and he’s growing and so it’s exciting to see that kind of growth that he
see that kind of growth that he
see that kind of growth that he attributes a lot of his success to the
attributes a lot of his success to the
attributes a lot of his success to the mastermind group that we’ve created so a
mastermind group that we’ve created so a
mastermind group that we’ve created so a lot of yet you may have to do it
lot of yet you may have to do it
lot of yet you may have to do it yourself there’s not a lot of groups at
yourself there’s not a lot of groups at
yourself there’s not a lot of groups at least that I found um there’s a
least that I found um there’s a
least that I found um there’s a worksheet I make the help entrepreneurs
worksheet I make the help entrepreneurs
worksheet I make the help entrepreneurs go through that process if you’re
go through that process if you’re
go through that process if you’re creating yourself but it’s definitely
creating yourself but it’s definitely
creating yourself but it’s definitely worth trying to surround yourself with
worth trying to surround yourself with
worth trying to surround yourself with people who we can bounce ideas off of
people who we can bounce ideas off of
people who we can bounce ideas off of and keep you motivated sometimes we call
and keep you motivated sometimes we call
and keep you motivated sometimes we call it entrepreneurs anonymous because we
it entrepreneurs anonymous because we
it entrepreneurs anonymous because we like a lot of the Cubs your face it may
like a lot of the Cubs your face it may
like a lot of the Cubs your face it may not even be related to your business
not even be related to your business
not even be related to your business right like oh my my dad is bugging me
right like oh my my dad is bugging me
right like oh my my dad is bugging me about something or my his health is his
about something or my his health is his
about something or my his health is his Arab
Arab
Arab like sometimes that’s the support you
like sometimes that’s the support you
like sometimes that’s the support you need um so yeah definitely worth it one
need um so yeah definitely worth it one
need um so yeah definitely worth it one of the best decision I’ve ever made in
of the best decision I’ve ever made in
of the best decision I’ve ever made in my business rock on rock on and how do
my business rock on rock on and how do
my business rock on rock on and how do you recommend if you have any ideas on
you recommend if you have any ideas on
you recommend if you have any ideas on this how do you recommend folks to to
this how do you recommend folks to to
this how do you recommend folks to to form their own mastermind group and any
form their own mastermind group and any
form their own mastermind group and any ideas or thoughts on that yeah a lot I
ideas or thoughts on that yeah a lot I
ideas or thoughts on that yeah a lot I know you’ve got like four minutes left
know you’ve got like four minutes left
know you’ve got like four minutes left so i’ll see what i can have rock quickly
so i’ll see what i can have rock quickly
so i’ll see what i can have rock quickly I mean the worksheet goes over and
I mean the worksheet goes over and
I mean the worksheet goes over and really a lot of detail though they’re
really a lot of detail though they’re
really a lot of detail though they’re gonna keep his uh finding people who are
gonna keep his uh finding people who are
gonna keep his uh finding people who are the same value system as you and who are
the same value system as you and who are
the same value system as you and who are in same similar levels of business I was
in same similar levels of business I was
in same similar levels of business I was in a mass hundred before and there were
in a mass hundred before and there were
in a mass hundred before and there were two of us who were kind of way ahead of
two of us who were kind of way ahead of
two of us who were kind of way ahead of everybody else and the others something
everybody else and the others something
everybody else and the others something they didn’t want to contribute they just
they didn’t want to contribute they just
they didn’t want to contribute they just couldn’t because they hadn’t been to the
couldn’t because they hadn’t been to the
couldn’t because they hadn’t been to the problems that we were facing right now
problems that we were facing right now
problems that we were facing right now so you really need to get people who are
so you really need to get people who are
so you really need to get people who are there for the right reasons it doesn’t
there for the right reasons it doesn’t
there for the right reasons it doesn’t help each other you’re not there to
help each other you’re not there to
help each other you’re not there to pitch right nobody wants to go to an
pitch right nobody wants to go to an
pitch right nobody wants to go to an event where they’re being sold all the
event where they’re being sold all the
event where they’re being sold all the time they’re help each other out and
time they’re help each other out and
time they’re help each other out and they’re of similar sizes but have
they’re of similar sizes but have
they’re of similar sizes but have different backgrounds and different
different backgrounds and different
different backgrounds and different skill sets um we have a process that we
skill sets um we have a process that we
skill sets um we have a process that we go through so everybody who wants to
go through so everybody who wants to
go through so everybody who wants to become a member meets with me first over
become a member meets with me first over
become a member meets with me first over coffee I explain it clearly let them
coffee I explain it clearly let them
coffee I explain it clearly let them know what it’s all about make sure
know what it’s all about make sure
know what it’s all about make sure there’s no surprises then they write a
there’s no surprises then they write a
there’s no surprises then they write a one-page overview about their business
one-page overview about their business
one-page overview about their business that gets presented at a meeting and
that gets presented at a meeting and
that gets presented at a meeting and we’ll talk about it see if we want
we’ll talk about it see if we want
we’ll talk about it see if we want invite this person they come as a guest
invite this person they come as a guest
invite this person they come as a guest to the next meeting we’ll see how
to the next meeting we’ll see how
to the next meeting we’ll see how everything works meet the members be
everything works meet the members be
everything works meet the members be able to ask a few questions for their
able to ask a few questions for their
able to ask a few questions for their own business and then everybody thinks
own business and then everybody thinks
own business and then everybody thinks about it afterwards to see do we want
about it afterwards to see do we want
about it afterwards to see do we want this person to continue yes no one more
this person to continue yes no one more
this person to continue yes no one more trial meeting you know yes no and then
trial meeting you know yes no and then
trial meeting you know yes no and then make a decision I’m there that’s kind of
make a decision I’m there that’s kind of
make a decision I’m there that’s kind of like crunch down and everything we do i
like crunch down and everything we do i
like crunch down and everything we do i but we have a nondisclosure agreement
but we have a nondisclosure agreement
but we have a nondisclosure agreement you know some formal rules and structure
you know some formal rules and structure
you know some formal rules and structure you need somebody to take charge like it
you need somebody to take charge like it
you need somebody to take charge like it was just a free-for-all it doesn’t work
was just a free-for-all it doesn’t work
was just a free-for-all it doesn’t work out and things end up falling apart so
out and things end up falling apart so
out and things end up falling apart so you need somebody to be in charge to
you need somebody to be in charge to
you need somebody to be in charge to moderate the meeting so I do it for my
moderate the meeting so I do it for my
moderate the meeting so I do it for my groups but so super important to like
groups but so super important to like
groups but so super important to like the selecting the right people is I’d
the selecting the right people is I’d
the selecting the right people is I’d rather have a small cut before people
rather have a small cut before people
rather have a small cut before people instead of having eight which is our
instead of having eight which is our
instead of having eight which is our maximum uh because if you have two
maximum uh because if you have two
maximum uh because if you have two people who don’t like each other
people who don’t like each other
people who don’t like each other in a meeting like the whole thing falls
in a meeting like the whole thing falls
in a meeting like the whole thing falls apart and it’s not going to help your
apart and it’s not going to help your
apart and it’s not going to help your business all right on man well I
business all right on man well I
business all right on man well I appreciate that that’s uh that’s pretty
appreciate that that’s uh that’s pretty
appreciate that that’s uh that’s pretty much all the questions I have man you
much all the questions I have man you
much all the questions I have man you really did drop some good nuggets here
really did drop some good nuggets here
really did drop some good nuggets here and I appreciate you sharing I
and I appreciate you sharing I
and I appreciate you sharing I appreciate you taking the time i hope
appreciate you taking the time i hope
appreciate you taking the time i hope everyone watching this gets a lot from
everyone watching this gets a lot from
everyone watching this gets a lot from it and takes your advice on pursuing
it and takes your advice on pursuing
it and takes your advice on pursuing media publicity you know because from
media publicity you know because from
media publicity you know because from what I’ve learned you know those that
what I’ve learned you know those that
what I’ve learned you know those that have pursued media publicity and have
have pursued media publicity and have
have pursued media publicity and have taken it seriously and really decided to
taken it seriously and really decided to
taken it seriously and really decided to make that a serious part of their
make that a serious part of their
make that a serious part of their promotional marketing strategy you know
promotional marketing strategy you know
promotional marketing strategy you know there’s countless success stories of
there’s countless success stories of
there’s countless success stories of people that have literally transformed
people that have literally transformed
people that have literally transformed their entire business and their entire
their entire business and their entire
their entire business and their entire life virtually overnight by you know
life virtually overnight by you know
life virtually overnight by you know getting in the right publications or
getting in the right publications or
getting in the right publications or just getting the right publicity in and
just getting the right publicity in and
just getting the right publicity in and just getting mass awareness and exposure
just getting mass awareness and exposure
just getting mass awareness and exposure on what they’re offering so with that
on what they’re offering so with that
on what they’re offering so with that you know if you have any last words
you know if you have any last words
you know if you have any last words hoarding words for us yeah final thought
hoarding words for us yeah final thought
hoarding words for us yeah final thought is is it’s not that difficult like don’t
is is it’s not that difficult like don’t
is is it’s not that difficult like don’t make this out to be some crazy project
make this out to be some crazy project
make this out to be some crazy project that is that is scary and two huge these
that is that is scary and two huge these
that is that is scary and two huge these are hoarders you’re not selling them
are hoarders you’re not selling them
are hoarders you’re not selling them like they need you they need experts
like they need you they need experts
like they need you they need experts every store you read there’s an expert
every store you read there’s an expert
every store you read there’s an expert who comments on it that should be you
who comments on it that should be you
who comments on it that should be you for your business for your industry that
for your business for your industry that
for your business for your industry that experts should be you you’re making your
experts should be you you’re making your
experts should be you you’re making your reporters life easier by reaching out to
reporters life easier by reaching out to
reporters life easier by reaching out to them and connecting with them so so I
them and connecting with them so so I
them and connecting with them so so I know like a lot of entrepreneur free the
know like a lot of entrepreneur free the
know like a lot of entrepreneur free the selling and pitching don’t think of it
selling and pitching don’t think of it
selling and pitching don’t think of it as that like you are really helping out
as that like you are really helping out
as that like you are really helping out that reporter if you can be a credible
that reporter if you can be a credible
that reporter if you can be a credible expert for them national bumping up
expert for them national bumping up
expert for them national bumping up against the clock if people want to
against the clock if people want to
against the clock if people want to learn more about you what’s the best way
learn more about you what’s the best way
learn more about you what’s the best way to find that out that’s great well you
to find that out that’s great well you
to find that out that’s great well you can actually go to get publicity net get
can actually go to get publicity net get
can actually go to get publicity net get publicity net and when they go there
publicity net and when they go there
publicity net and when they go there they’re actually going to get access to
they’re actually going to get access to
they’re actually going to get access to a free interview that I did with Dan
a free interview that I did with Dan
a free interview that I did with Dan Janelle which is the owner of PR
Janelle which is the owner of PR
Janelle which is the owner of PR leads.com and he’s a widely known expert
leads.com and he’s a widely known expert
leads.com and he’s a widely known expert in and publicity and media relations and
in and publicity and media relations and
in and publicity and media relations and he shares really just kind of opens the
he shares really just kind of opens the
he shares really just kind of opens the whole door for anybody that wants to
whole door for anybody that wants to
whole door for anybody that wants to learn about how to do this and its
learn about how to do this and its
learn about how to do this and its really really great interview so they
really really great interview so they
really really great interview so they can go there and get access to that and
can go there and get access to that and
can go there and get access to that and then they’ll be able to learn more about
then they’ll be able to learn more about
then they’ll be able to learn more about the program that I’m launching that’ll
the program that I’m launching that’ll
the program that I’m launching that’ll really teach them all of this in a
really teach them all of this in a
really teach them all of this in a comprehensive way very cool Nash
comprehensive way very cool Nash
comprehensive way very cool Nash good luck yeah thanks a lot heaven you
good luck yeah thanks a lot heaven you
good luck yeah thanks a lot heaven you have a great day my friend will talk to
have a great day my friend will talk to
have a great day my friend will talk to you soon buddy to Cheers bye-bye
”
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