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The 21st Century Economy Requires Hustle | Jeffery Wallace | TEDxCrenshaw


he’s a liar he didn’t graduate from

he’s a liar he didn’t graduate from college he never keeps his word doesn’t

college he never keeps his word doesn’t

college he never keeps his word doesn’t know how to treat women you don’t want

know how to treat women you don’t want

know how to treat women you don’t want to be anything like him his name is big

to be anything like him his name is big

to be anything like him his name is big Jeff and that happened to be my father

Jeff and that happened to be my father

Jeff and that happened to be my father this narrative potted my memory for

this narrative potted my memory for

this narrative potted my memory for years and years until it mutated the

years and years until it mutated the

years and years until it mutated the affinity of man should have for his

affinity of man should have for his

affinity of man should have for his father into animosity animosity that

father into animosity animosity that

father into animosity animosity that mutated into my day-to-day behaviors

mutated into my day-to-day behaviors

mutated into my day-to-day behaviors where I wanted to be a man of my word

where I wanted to be a man of my word

where I wanted to be a man of my word I wanted to ensure that I went to

I wanted to ensure that I went to

I wanted to ensure that I went to college and graduated and did I wanted

college and graduated and did I wanted

college and graduated and did I wanted to do everything other than big Jeff and

to do everything other than big Jeff and

to do everything other than big Jeff and then one day when I finished my second

then one day when I finished my second

then one day when I finished my second master’s I was trying to get a job God

master’s I was trying to get a job God

master’s I was trying to get a job God spoke to me and said Jeff my commandment

spoke to me and said Jeff my commandment

spoke to me and said Jeff my commandment to you is for you to honor your mother

to you is for you to honor your mother

to you is for you to honor your mother and your father and in order for you to

and your father and in order for you to

and your father and in order for you to get to the next level of blessings I

get to the next level of blessings I

get to the next level of blessings I have for you you’re going to have to

have for you you’re going to have to

have for you you’re going to have to start to repair that relationship with

start to repair that relationship with

start to repair that relationship with your father

your father

your father so I was obedient and that day I started

so I was obedient and that day I started

so I was obedient and that day I started to call my father more and after having

to call my father more and after having

to call my father more and after having conversations with him in meeting with

conversations with him in meeting with

conversations with him in meeting with him and being of experience my father

him and being of experience my father

him and being of experience my father big Jeff this liar cheater stiller

big Jeff this liar cheater stiller

big Jeff this liar cheater stiller hustler I realized there were things

hustler I realized there were things

hustler I realized there were things about myself that I didn’t know there

about myself that I didn’t know there

about myself that I didn’t know there was this untapped potential that I had

was this untapped potential that I had

was this untapped potential that I had not unlocked

not unlocked

not unlocked there was this vision for myself that I

there was this vision for myself that I

there was this vision for myself that I had not articulated clearly I didn’t

had not articulated clearly I didn’t

had not articulated clearly I didn’t really understand my value and what I

really understand my value and what I

really understand my value and what I can contribute to the world and most

can contribute to the world and most

can contribute to the world and most importantly I didn’t understand that

importantly I didn’t understand that

importantly I didn’t understand that there was a village wrapped around me

there was a village wrapped around me

there was a village wrapped around me that was there to support me it was at

that was there to support me it was at

that was there to support me it was at that day in my life that I understood

that day in my life that I understood

that day in my life that I understood that my calling was to ensure that every

that my calling was to ensure that every

that my calling was to ensure that every young person that grew up in the hood

young person that grew up in the hood

young person that grew up in the hood just like me was going to be able to

just like me was going to be able to

just like me was going to be able to have the access to that vision that

have the access to that vision that

have the access to that vision that value that village and be able to tap

value that village and be able to tap

value that village and be able to tap into this innate potential that we all

into this innate potential that we all

into this innate potential that we all call hustle now you might look at the

call hustle now you might look at the

call hustle now you might look at the city or the County of Los Angeles and

city or the County of Los Angeles and

city or the County of Los Angeles and you know that we are separated from

you know that we are separated from

you know that we are separated from north to south by what I call the

north to south by what I call the

north to south by what I call the mason-dixon line of quality of life

mason-dixon line of quality of life

mason-dixon line of quality of life that’s called the 10 freeway when you

that’s called the 10 freeway when you

that’s called the 10 freeway when you cross the 10 freeway

cross the 10 freeway

cross the 10 freeway when you cross the 10 freeway great

when you cross the 10 freeway great

when you cross the 10 freeway great schools vanish when you cross the 10

schools vanish when you cross the 10

schools vanish when you cross the 10 freeway grocery stores dissipate when

freeway grocery stores dissipate when

freeway grocery stores dissipate when you cross the 10 freeway police are no

you cross the 10 freeway police are no

you cross the 10 freeway police are no longer Guardians they’re warriors when

longer Guardians they’re warriors when

longer Guardians they’re warriors when you cross the 10 freeway the land of

you cross the 10 freeway the land of

you cross the 10 freeway the land of Economic Opportunity is barren but when

Economic Opportunity is barren but when

Economic Opportunity is barren but when you cross the 10 freeway

you cross the 10 freeway

you cross the 10 freeway you also see Talent you see two hundred

you also see Talent you see two hundred

you also see Talent you see two hundred thousand young people that are

thousand young people that are

thousand young people that are disconnected from the world of work and

disconnected from the world of work and

disconnected from the world of work and school called opportunity youth you see

school called opportunity youth you see

school called opportunity youth you see two hundred thousand young people that

two hundred thousand young people that

two hundred thousand young people that are currently costing the Los Angeles

are currently costing the Los Angeles

are currently costing the Los Angeles economy three hundred and thirty million

economy three hundred and thirty million

economy three hundred and thirty million dollars in lost tax revenue in loss in

dollars in lost tax revenue in loss in

dollars in lost tax revenue in loss in an economic burden based upon public

an economic burden based upon public

an economic burden based upon public assistance and across this County you

assistance and across this County you

assistance and across this County you also have over three hundred thousand

also have over three hundred thousand

also have over three hundred thousand jobs that are currently vacant now

jobs that are currently vacant now

jobs that are currently vacant now Nelson just reported in his last report

Nelson just reported in his last report

Nelson just reported in his last report on economic consumerism of minorities

on economic consumerism of minorities

on economic consumerism of minorities that minority buying Power has grown

that minority buying Power has grown

that minority buying Power has grown four hundred and fifteen percent in the

four hundred and fifteen percent in the

four hundred and fifteen percent in the last two decades that means

last two decades that means

last two decades that means african-americans Latinos Asian Pacific

african-americans Latinos Asian Pacific

african-americans Latinos Asian Pacific Islanders are essential to the economy

Islanders are essential to the economy

Islanders are essential to the economy not just here locally but across the

not just here locally but across the

not just here locally but across the nation but when we reverse and think

nation but when we reverse and think

nation but when we reverse and think about those 200,000 young people in LA

about those 200,000 young people in LA

about those 200,000 young people in LA County that are out of school out of

County that are out of school out of

County that are out of school out of work over 70% look like that growing

work over 70% look like that growing

work over 70% look like that growing multicultural consumer base so the

multicultural consumer base so the

multicultural consumer base so the question to industry and our economy

question to industry and our economy

question to industry and our economy today is how can you ignore this talent

today is how can you ignore this talent

today is how can you ignore this talent that resides on the bottom half of the

that resides on the bottom half of the

that resides on the bottom half of the ten and what is allowing you to ignore

ten and what is allowing you to ignore

ten and what is allowing you to ignore this talent and what is allowing this

this talent and what is allowing this

this talent and what is allowing this talent not to be able to carpe diem and

talent not to be able to carpe diem and

talent not to be able to carpe diem and seize the opportunity that’s right in

seize the opportunity that’s right in

seize the opportunity that’s right in front of them well I’ll break that down

front of them well I’ll break that down

front of them well I’ll break that down for you I’m glad you asked there are

for you I’m glad you asked there are

for you I’m glad you asked there are three gaps that are actually impeding

three gaps that are actually impeding

three gaps that are actually impeding the progress of this talent base that is

the progress of this talent base that is

the progress of this talent base that is in South LA the first gap is the

in South LA the first gap is the

in South LA the first gap is the exposure gap when you look at South LA

exposure gap when you look at South LA

exposure gap when you look at South LA in the south accounting environment

in the south accounting environment

in the south accounting environment these young people lives in lives and

these young people lives in lives and

these young people lives in lives and it’s like living in our communities

it’s like living in our communities

it’s like living in our communities that’s like living in a house with no

that’s like living in a house with no

that’s like living in a house with no windows and we all letter that window

windows and we all letter that window

windows and we all letter that window allows you to see past a wall or barrier

allows you to see past a wall or barrier

allows you to see past a wall or barrier towards opportunity the reality is that

towards opportunity the reality is that

towards opportunity the reality is that young people don’t see

young people don’t see

young people don’t see successful folks that look like them on

successful folks that look like them on

successful folks that look like them on a day to day basis in South LA then I

a day to day basis in South LA then I

a day to day basis in South LA then I see a teacher a principal a counselor or

see a teacher a principal a counselor or

see a teacher a principal a counselor or caseworker but now I’m not seeing social

caseworker but now I’m not seeing social

caseworker but now I’m not seeing social entrepreneurs they’re not seeing the

entrepreneurs they’re not seeing the

entrepreneurs they’re not seeing the CEOs of color that looked like them and

CEOs of color that looked like them and

CEOs of color that looked like them and the reality is in our young people in

the reality is in our young people in

the reality is in our young people in South LA and other underserved

South LA and other underserved

South LA and other underserved communities across this nation they

communities across this nation they

communities across this nation they become what they see the exposure gap is

become what they see the exposure gap is

become what they see the exposure gap is plugging the talent base that we need to

plugging the talent base that we need to

plugging the talent base that we need to move our economy forward the second

move our economy forward the second

move our economy forward the second thing is the skills gap now interesting

thing is the skills gap now interesting

thing is the skills gap now interesting enough and the work that we lead at

enough and the work that we lead at

enough and the work that we lead at leaders up which is a non-profit focused

leaders up which is a non-profit focused

leaders up which is a non-profit focused on bridging the divide between the

on bridging the divide between the

on bridging the divide between the untapped potential of young people in

untapped potential of young people in

untapped potential of young people in the business challenge of finding and

the business challenge of finding and

the business challenge of finding and keeping the right talent that business

keeping the right talent that business

keeping the right talent that business leaders across the nation they do

leaders across the nation they do

leaders across the nation they do struggle with technical skills necessary

struggle with technical skills necessary

struggle with technical skills necessary to drive their business forward but more

to drive their business forward but more

to drive their business forward but more importantly they struggle with what we

importantly they struggle with what we

importantly they struggle with what we call power skills empower is often often

call power skills empower is often often

call power skills empower is often often refined in communities of color in the

refined in communities of color in the

refined in communities of color in the hood power is persistence and resiliency

hood power is persistence and resiliency

hood power is persistence and resiliency power is an orientation towards goals

power is an orientation towards goals

power is an orientation towards goals and action power is a strong work ethic

and action power is a strong work ethic

and action power is a strong work ethic power also is effective communication

power also is effective communication

power also is effective communication but most importantly with a community

but most importantly with a community

but most importantly with a community like the hood provides for you is

like the hood provides for you is

like the hood provides for you is relationships power is about ensuring

relationships power is about ensuring

relationships power is about ensuring that you’re able to collaborate and move

that you’re able to collaborate and move

that you’re able to collaborate and move a business or your community for it and

a business or your community for it and

a business or your community for it and that power that I learned back in 2005

that power that I learned back in 2005

that power that I learned back in 2005 when I started to build that

when I started to build that

when I started to build that relationship with my father is called

relationship with my father is called

relationship with my father is called hustle now the reality of this skills

hustle now the reality of this skills

hustle now the reality of this skills gap is also exasperated by the fact that

gap is also exasperated by the fact that

gap is also exasperated by the fact that we don’t have employers investing in our

we don’t have employers investing in our

we don’t have employers investing in our community colleges we don’t have the

community colleges we don’t have the

community colleges we don’t have the employers investing in K through 12

employers investing in K through 12

employers investing in K through 12 education why because it’s seen as an

education why because it’s seen as an

education why because it’s seen as an education system and not a talent

education system and not a talent

education system and not a talent development system the reality today is

development system the reality today is

development system the reality today is is that businesses must invest in these

is that businesses must invest in these

is that businesses must invest in these communities not just because it’s the

communities not just because it’s the

communities not just because it’s the right thing to do but it’s great for

right thing to do but it’s great for

right thing to do but it’s great for business it’s great for your consumer

business it’s great for your consumer

business it’s great for your consumer base but most importantly it’s a great

base but most importantly it’s a great

base but most importantly it’s a great way to connect to that next set of

way to connect to that next set of

way to connect to that next set of skilled talent so there’s this exposure

skilled talent so there’s this exposure

skilled talent so there’s this exposure gap there is the skills gap but the

gap there is the skills gap but the

gap there is the skills gap but the biggest chasm between young people and

biggest chasm between young people and

biggest chasm between young people and job opportunities is what I call the

job opportunities is what I call the

job opportunities is what I call the opportunity gap and that opportunity gap

opportunity gap and that opportunity gap

opportunity gap and that opportunity gap actually ensures that a young person

actually ensures that a young person

actually ensures that a young person doesn’t have

doesn’t have

doesn’t have access the opportunity not because they

access the opportunity not because they

access the opportunity not because they don’t have a great skillsets not because

don’t have a great skillsets not because

don’t have a great skillsets not because they don’t know what they want to be but

they don’t know what they want to be but

they don’t know what they want to be but because they don’t have the simple

because they don’t have the simple

because they don’t have the simple social capital see social capital

social capital see social capital

social capital see social capital actually manifests itself in our day to

actually manifests itself in our day to

actually manifests itself in our day to day relationships little johnny has an

day relationships little johnny has an

day relationships little johnny has an uncle who runs the law firm so little

uncle who runs the law firm so little

uncle who runs the law firm so little Johnny on the west side has an

Johnny on the west side has an

Johnny on the west side has an internship that allows him to prove

internship that allows him to prove

internship that allows him to prove himself and then become so one who’s in

himself and then become so one who’s in

himself and then become so one who’s in law school and then four years later or

law school and then four years later or

law school and then four years later or three years later excuse me he is back

three years later excuse me he is back

three years later excuse me he is back in that same law school law firm getting

in that same law school law firm getting

in that same law school law firm getting the job the work of leaders up on a day

the job the work of leaders up on a day

the job the work of leaders up on a day to day basis ensures that young people

to day basis ensures that young people

to day basis ensures that young people of color and opportunity you’ve across

of color and opportunity you’ve across

of color and opportunity you’ve across the entire nation have access to the

the entire nation have access to the

the entire nation have access to the capital to tell the business community

capital to tell the business community

capital to tell the business community and other employers that this young

and other employers that this young

and other employers that this young person is worth it this young person is

person is worth it this young person is

person is worth it this young person is not just worth it because they have the

not just worth it because they have the

not just worth it because they have the power skills but they have the talent

power skills but they have the talent

power skills but they have the talent and the hustle that the 21st century

and the hustle that the 21st century

and the hustle that the 21st century economy needs today and the reality that

economy needs today and the reality that

economy needs today and the reality that we are facing today is that it is hustle

we are facing today is that it is hustle

we are facing today is that it is hustle that show leader like me that we can

that show leader like me that we can

that show leader like me that we can grow from one bit one market to three

grow from one bit one market to three

grow from one bit one market to three markers across this nation Chicago Los

markers across this nation Chicago Los

markers across this nation Chicago Los Angeles in the San Francisco Bay Area

Angeles in the San Francisco Bay Area

Angeles in the San Francisco Bay Area it was hustle that allowed us to procure

it was hustle that allowed us to procure

it was hustle that allowed us to procure the services of over 80 businesses

the services of over 80 businesses

the services of over 80 businesses across the nation there are now pumping

across the nation there are now pumping

across the nation there are now pumping job opportunities into underserved

job opportunities into underserved

job opportunities into underserved resource erv communities it was hustle

resource erv communities it was hustle

resource erv communities it was hustle that also how leaders up to connect over

that also how leaders up to connect over

that also how leaders up to connect over 1500 young people in a year-and-a-half

1500 young people in a year-and-a-half

1500 young people in a year-and-a-half to career opportunities

it was also a hustler that poured into a

it was also a hustler that poured into a young man named Jeffrey Wallace to be

young man named Jeffrey Wallace to be

young man named Jeffrey Wallace to be the social entrepreneur that you see

the social entrepreneur that you see

the social entrepreneur that you see today so the reality of America in the

today so the reality of America in the

today so the reality of America in the 21st century is that we cannot ignore

21st century is that we cannot ignore

21st century is that we cannot ignore the talent that lives below the ten we

the talent that lives below the ten we

the talent that lives below the ten we cannot ignore the talent that we need to

cannot ignore the talent that we need to

cannot ignore the talent that we need to drive our businesses forward in America

drive our businesses forward in America

drive our businesses forward in America because your future is in colored you

because your future is in colored you

because your future is in colored you cannot ignore the talent that lives in

cannot ignore the talent that lives in

cannot ignore the talent that lives in South LA thank you

South LA thank you

South LA thank you [Applause]

”

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