I’m Mar Castro, from Lugo!
(Laughter)
(Applause)
And my story, like all the stories that move,
He has a reason.
(Applause)
Many, many years ago I feel fascinated by the courtesy.
That way of behaving: attentive and kind,
that, without a doubt, favors the socialization of people
and facilitates, sometimes, complicated personal relationships,
family, business, commercial,
and I’m not going to get into politics,
that courtesy, too, would be much needed.
To the courtesy I have dedicated many texts
in the most diverse formats.
Two decades ago, or something more than two decades ago, in 94,
all individuals had access to the Internet,
and with that, what have we achieved?
That today we think about people, we think about relationships,
we think about what we do,
and many of our friends, many of our contacts
we keep them through where? Of the network. From Internet.
And, then, I thought, before focusing and locking myself,
as I did,
many months investigating how we could apply this courtesy
from a physical environment to a digital environment,
I decided to pose,
because I wanted to formulate a standardization proposal,
How do we apply this courtesy in digital environments !?
And, then, what did I do?
I asked myself two questions to convince myself that really
it was possible and, above all, that it was necessary.
[Today the Internet fell and I had to spend time with my family.]
[Looks like good people!]
True or not?
We maintain relationships in digital environments.
But we also maintain relationships,
and we can not forget that
the relationships that we maintain face to face,
the famous “face to face”
They are fundamental and they are important.
They have to be simultaneous. We have to know how to make them compatible,
and, in addition, they have to be in harmony,
one and another.
Google tells us that in the year 2020
most of the population will be connected.
And Microsoft, in the Cyberspace 2025 report, says
that in that year 5000 million people
of the 7,000 million that we inhabit the planet
we will be connected.
With this, I think, I already begin to answer
the first part of the question he asked me about
It is important to know how to communicate in the network,
or why is it important to know how to communicate on the net?
We know that in digital communication,
or through the network
ideas, experiences, information are transmitted.
And also that puts in contact
to different and distant beings.
But there are more reasons, fundamental, very important.
Why is it important to communicate on the net !?
Why should we know how to communicate on the net !?
Because behind every e-mail you receive,
behind every comment, every word of encouragement
of each query, of each image.
Behind everything you receive,
always, always, there is always a person.
And sometimes we forget that
by digital devices.
We are in digital communication, but we are the people
those that we are relating through the network.
Therefore, we are going to keep this in mind and we will always remember
have it here: there is always a person.
But, in addition, there are two more reasons.
There is always a person is the first.
There are two more reasons.
The Internet is not anonymous.
I say it for those who do not know, eh.
The Internet is not anonymous.
And, in addition, the Internet has a memory.
That this is forgotten by many people
and then they take smacks as they take
when suddenly they discover unfortunate comments
or extremely unfortunate photos on its walls.
Internet has memory.
We are what we write.
We are what we communicate.
We are what we communicate. There is always a person behind.
We are what we communicate.
We are the message.
What you are, what you look like in a physical environment,
It transforms into what you are, what you say to be, what you do,
in a digital environment.
Third reason:
There is always a person.
(Laughter)
There is always a person, we are what we communicate
and we are responsible for the communication we issue.
More than ever.
Precisely because of the virality of the network.
The maxim that I like so much:
“Respect given becomes due respect”, comes to life.
We are responsible for our words and actions.
We are responsible for the images and comments
that we upload to our profiles
or our walls
of the different member communities.
And, in addition, we are the managers of the personal brand
that we build day by day.
There is always a person, we are what we communicate,
and we are responsible for the communication we issue.
To what extent have I convinced myself
and many of us are convinced
of the importance of digital communication
that many of us will know Maslow’s pyramid, right?
How many do you know?
All right!
Fantastic!
It’s just that we’ve gone around Maslow’s pyramid, right?
In the 21st century, after 22 years of people’s access to the Internet,
after living in a communicated world,
Maslow’s pyramid is too small for us.
The Maslow pyramid are levels of basic needs
of people, right?
It covered physiological needs, security needs,
Affiliation and affection, esteem and self-realization.
Well, it turns out that we have gone around the pyramid.
In the 21st century, we have included Maslow’s pyramid at what level?
Oh my God!
The metrics of vanity!
What are the vanity metrics?
How many I like I have !? How many retweets have they sent me !?
How many have you achieved !?
Those are the metrics of vanity.
I like them
Access to the Internet is fundamental.
That we do not leave the tablet or the smartphone without a battery.
OMG!
We can stay whatever at home,
but the mobile or the smartphone
It is essential that we take it.
And, in addition, have megas on the phone.
And it makes many here are doing
No no. It is so, it is a reality.
These have become our needs today.
Do you remember that, formerly, when a visit came home,
a visit that I had confidence
especially the first times I told you:
“Please, the bathroom.”
And the second thing he asked for?
“A glass of water!” Oh Lord. Nothing else, right?
“Please, where is the bathroom?” and “a glass of water”.
Now come home visits and what do they say?
The key to wifi,
where do I charge the phone,
where I charge the battery.
We have changed to that point.
First question answered.
Is it important to know how to communicate on the net?
Yes, because there is always a person. Because we are what we communicate,
and because we are responsible for the communication we issue.
But I have asked another question.
[Necessity of the NETiqueta]
(Applause)
This video has been made by a childhood friend,
a very famous artist, Galician, of Lugo, of course.
And I was very funny when I received this video.
I did not ask him, I told him
what were my two big questions
I have given carte blanche to the designs that she has made me.
But when I received the video, and I saw the applause
I smiled a lot.
And I said:
“Is that every time I see him I smile because, I say, they do not know yet
all the benefits of the netiquettes and they already applaud me! “
Do not tell me it’s not good.
So, that’s why I love it and that’s why I smile
every time I watch this video, every time I hear the applause.
Nowadays, if we talk about communication
what are we talking about?
Of digital communication.
Really, because all communication is susceptible
of being converted into digital communication.
Since we got up, until we go to bed
we can apply the netiquette
in all the actions that we carry out.
Actions that we can carry out in company,
or actions that we can carry out in solitude.
Exactly the same.
And, in addition, they are actions that
they have an immediate public impact,
and they are actions that are recorded forever.
What is the greatest goodness of the netiquette?
Of the many things you can do for us
What is it that stands out?
That the netiquette humanizes technology.
The netiquette returns the human perspective
to digital environments.
That is fundamental.
And, in addition, the netiquette determines that
each one of you, or what each of you is going to think
of the person with whom you are communicating
via network.
That’s why netiquette is fundamental.
Where do we apply netiquette?
Well, on social networks.
What is the queen of social networks?
Facebook.
It will not occur to me to ask who has Facebook
because I imagine that we raise not an arm but both, right?
Facebook is the queen of success, of security, of happiness,
Apparent
With social networks, appearances have become sophisticated.
In social networks, we connect,
we meet people, we connect, we share, we talk,
we create community.
The netiquette tells us, or offers us general recommendations
to all of them, but it also offers
specific recommendations for each one.
On Facebook, the kind of experience you want to have
it depends on you
We are in summer.
We can take a picture of ourselves on the beach with our feet fixed.
Fantastic!
Or show off tipín and take a full-body photo.
But yes, let’s also show off
of intellect and we read the Quixote.
Or we can read Fifty shades of what comes to mind, too!
and appear in the photo.
It depends on the message you want to send.
Because the experience that you want to have in social networks,
and especially on Facebook, it’s up to you.
Twitter, is the king, the kingdom of the hashtags,
the labels are essential, essential.
They play a decisive role in all communications
that we issue.
But, when to use them? How many to use?
In what exact area of the tweet do we introduce the hashtags?
All that the netiquette tells us.
or LinkedIn, which is the professional network par excellence.
How many here do you consider yourself anonymous LinkedIn members?
There are many more than you can imagine.
Do you know what an anonymous LinkedIn member is?
Those who do not have a profile picture,
They are considered anonymous members.
Also, you lose a lot of opportunities
connection and contacts.
Put a profile picture, it is not worth anyone.
The netiquette also tells us what characteristics it has to
meet that profile picture.
When you send a contact request on LinkedIn,
Are you aware that your professional image begins there?
That you are beginning to transmit your image through
that contact request invitation.
How many are presented in the contact request?
Little ones
You have to introduce yourself.
In social networks, quantity is not good,
It is not what we are looking for.
Many people say: “Oh, I have 30,000 followers.”
“I have 15,000, I have 200 ‘I like’.”
No no.
In social networks, quality versus quantity.
Fundamental, very important.
The network makes everything look easy.
But behaving on the net is not easy.
What demand? Which requires? What do you need?
Knowledge.
How many of you have WhatsApp here?
Not all?
I have a great news, you know.
How many are parents? But with children of school age.
It is great news. I see few hands.
You have to help a little more to grow the country, you know that, huh?
Anyway, like many of you
you will have them, that you know that I have great news.
And the great news is that of the parent WhatsApp groups
It comes out!
We can stop being prisoners of the WhatsApp groups!
Keep it in mind, because it is a great reality.
In the e-mails that you send,
if you want them to open …
I guess so. That in addition to open them, that they read them.
Take care of the matter a lot.
How should the matter be?
The netiquette also tells us.
The personal brand that we show in a physical environment
it has to be exactly the same as the personal brand
that we show in a digital medium.
There can be no discrepancy of any kind.
They have to match. Always.
Technology will be able to reinvent everything you can think of,
everything you can imagine, and many unimaginable things.
But always, always, always the key to success will be people.
So,
please,
now and always,
think before you speak.
Think before writing.
Think before publishing.
And do not forget to use the netiquette.
Thank you!
(Applause)
”
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