don’t be average most businesses fail eighty percent plus of new businesses
eighty percent plus of new businesses
eighty percent plus of new businesses will fail will shut down and it’s
will fail will shut down and it’s
will fail will shut down and it’s because they were average you want to
because they were average you want to
because they were average you want to have success you need to be different
have success you need to be different
have success you need to be different you need to stand out you need to have a
you need to stand out you need to have a
you need to stand out you need to have a secret sauce something different and a
secret sauce something different and a
secret sauce something different and a lot of times that’s you just pouring
lot of times that’s you just pouring
lot of times that’s you just pouring more of yourself and your passions into
more of yourself and your passions into
more of yourself and your passions into the business to make it special don’t be
the business to make it special don’t be
the business to make it special don’t be average I just finished a cruise with
average I just finished a cruise with
average I just finished a cruise with carnival and I went to nine different
carnival and I went to nine different
carnival and I went to nine different cities / 10 days and on the last day I’m
cities / 10 days and on the last day I’m
cities / 10 days and on the last day I’m sitting around we’re sitting at the
sitting around we’re sitting at the
sitting around we’re sitting at the table having our last dinner and we
table having our last dinner and we
table having our last dinner and we tried to think what was the best food
tried to think what was the best food
tried to think what was the best food that we had on the ship and none of us
that we had on the ship and none of us
that we had on the ship and none of us to come up with what was the best food
to come up with what was the best food
to come up with what was the best food nothing was terrible you know we didn’t
nothing was terrible you know we didn’t
nothing was terrible you know we didn’t get food poisoning nobody died but
get food poisoning nobody died but
get food poisoning nobody died but nothing was great nothing was memorable
nothing was great nothing was memorable
nothing was great nothing was memorable so we thought okay forget about the food
so we thought okay forget about the food
so we thought okay forget about the food what about the cruise ship was was
what about the cruise ship was was
what about the cruise ship was was exciting or memorable and again nothing
exciting or memorable and again nothing
exciting or memorable and again nothing came to mind it was just average nothing
came to mind it was just average nothing
came to mind it was just average nothing to complain about sometimes the high
to complain about sometimes the high
to complain about sometimes the high prices of things the rip off but in
prices of things the rip off but in
prices of things the rip off but in general is just an average cruise ship
general is just an average cruise ship
general is just an average cruise ship this is a problem this is a problem for
this is a problem this is a problem for
this is a problem this is a problem for Carnival this is a problem for all the
Carnival this is a problem for all the
Carnival this is a problem for all the cruise lines and it’s probably a problem
cruise lines and it’s probably a problem
cruise lines and it’s probably a problem for your business because I have no
for your business because I have no
for your business because I have no reason to tell anybody about the cruise
reason to tell anybody about the cruise
reason to tell anybody about the cruise ship that I was on there was nothing
ship that I was on there was nothing
ship that I was on there was nothing special about there’s nothing that’s
special about there’s nothing that’s
special about there’s nothing that’s going to get me to talk about carnival
going to get me to talk about carnival
going to get me to talk about carnival because it was just average it was okay
because it was just average it was okay
because it was just average it was okay does okay make me want to come back and
does okay make me want to come back and
does okay make me want to come back and buy more it’s okay make me want to tell
buy more it’s okay make me want to tell
buy more it’s okay make me want to tell my friends about it it’s okay make me
my friends about it it’s okay make me
my friends about it it’s okay make me want to tweet about it and take pictures
want to tweet about it and take pictures
want to tweet about it and take pictures and post on facebook and tell everybody
and post on facebook and tell everybody
and post on facebook and tell everybody I’ll the world no okay is average an
I’ll the world no okay is average an
I’ll the world no okay is average an average is not good enough average is
average is not good enough average is
average is not good enough average is not special average does not get you
not special average does not get you
not special average does not get you anywhere even thinking beyond we thought
anywhere even thinking beyond we thought
anywhere even thinking beyond we thought about all the stores that we visited all
about all the stores that we visited all
about all the stores that we visited all the entrepreneurs that we met with over
the entrepreneurs that we met with over
the entrepreneurs that we met with over the 10
the 10
the 10 days and nobody really stood out as
days and nobody really stood out as
days and nobody really stood out as having anything exceptional the best was
having anything exceptional the best was
having anything exceptional the best was a store in Florence it was a leather
a store in Florence it was a leather
a store in Florence it was a leather goods store he sold purses and jackets
goods store he sold purses and jackets
goods store he sold purses and jackets of great Florentine leather and he
of great Florentine leather and he
of great Florentine leather and he didn’t have anything that we liked the
didn’t have anything that we liked the
didn’t have anything that we liked the style wasn’t great it just wasn’t for us
style wasn’t great it just wasn’t for us
style wasn’t great it just wasn’t for us but he was a great person I came into
but he was a great person I came into
but he was a great person I came into the store he talked to me he told me
the store he talked to me he told me
the store he talked to me he told me what was going on in the city we had
what was going on in the city we had
what was going on in the city we had some great conversation as I left he
some great conversation as I left he
some great conversation as I left he blew air kisses with both of his hands
blew air kisses with both of his hands
blew air kisses with both of his hands and said kisses to you enjoy your
and said kisses to you enjoy your
and said kisses to you enjoy your vacation and I didn’t even buy anything
vacation and I didn’t even buy anything
vacation and I didn’t even buy anything from this guy he was the most memorable
from this guy he was the most memorable
from this guy he was the most memorable business that I met on my whole trip
business that I met on my whole trip
business that I met on my whole trip he’s the only one I’m going to think
he’s the only one I’m going to think
he’s the only one I’m going to think about this is a huge problem and a huge
about this is a huge problem and a huge
about this is a huge problem and a huge opportunity for you because most
opportunity for you because most
opportunity for you because most businesses are average that’s the
businesses are average that’s the
businesses are average that’s the definition of average most businesses
definition of average most businesses
definition of average most businesses are average and a polo means your
are average and a polo means your
are average and a polo means your business’s average but it also means
business’s average but it also means
business’s average but it also means your competitors are average and it
your competitors are average and it
your competitors are average and it means is a huge opportunity for you to
means is a huge opportunity for you to
means is a huge opportunity for you to stand up to stand out to be different to
stand up to stand out to be different to
stand up to stand out to be different to be special to get noticed because people
be special to get noticed because people
be special to get noticed because people want to talk about you give them a
want to talk about you give them a
want to talk about you give them a reason I was searching for something
reason I was searching for something
reason I was searching for something different to talk about for this video
different to talk about for this video
different to talk about for this video what I’m going to talk about for a radio
what I’m going to talk about for a radio
what I’m going to talk about for a radio show what am I going to talk about I was
show what am I going to talk about I was
show what am I going to talk about I was thinking and I couldn’t find anything
thinking and I couldn’t find anything
thinking and I couldn’t find anything except that one store in Florence or it
except that one store in Florence or it
except that one store in Florence or it didn’t even buy from stand out find
didn’t even buy from stand out find
didn’t even buy from stand out find something that is unique about you pour
something that is unique about you pour
something that is unique about you pour yourself into your business so that
yourself into your business so that
yourself into your business so that people will get excited about what you
people will get excited about what you
people will get excited about what you do here the steps that you need to take
do here the steps that you need to take
do here the steps that you need to take okay number one figure out what it is
okay number one figure out what it is
okay number one figure out what it is that you stand for don’t look at every
that you stand for don’t look at every
that you stand for don’t look at every other store every other company your
other store every other company your
other store every other company your industry what makes you you what do you
industry what makes you you what do you
industry what makes you you what do you personally believe in do you believe in
personally believe in do you believe in
personally believe in do you believe in family
family
family do you believe in service do you believe
do you believe in service do you believe
do you believe in service do you believe in an entrepreneurship what is it what
in an entrepreneurship what is it what
in an entrepreneurship what is it what do you believe in and make your whole
do you believe in and make your whole
do you believe in and make your whole business about that and it doesn’t even
business about that and it doesn’t even
business about that and it doesn’t even matter what you sell because now you’re
matter what you sell because now you’re
matter what you sell because now you’re talking about values and marketing is
talking about values and marketing is
talking about values and marketing is all about values a couple weeks ago I
all about values a couple weeks ago I
all about values a couple weeks ago I did a video about this florist who want
did a video about this florist who want
did a video about this florist who want to start a flower shop and flower shops
to start a flower shop and flower shops
to start a flower shop and flower shops are competitive right it’s hard to make
are competitive right it’s hard to make
are competitive right it’s hard to make money as a flower shop there’s tons of
money as a flower shop there’s tons of
money as a flower shop there’s tons of flower shops out there how are you going
flower shops out there how are you going
flower shops out there how are you going to stand out and he was all about calm
to stand out and he was all about calm
to stand out and he was all about calm flowers mint com to him when he sat with
flowers mint com to him when he sat with
flowers mint com to him when he sat with flowers they calmed him down hey people
flowers they calmed him down hey people
flowers they calmed him down hey people live a stressful life they need calm now
live a stressful life they need calm now
live a stressful life they need calm now everything in his store should be about
everything in his store should be about
everything in his store should be about calm the flower should become the
calm the flower should become the
calm the flower should become the environment should become the employees
environment should become the employees
environment should become the employees should be calm everything is trying to
should be calm everything is trying to
should be calm everything is trying to create this calm and tranquil
create this calm and tranquil
create this calm and tranquil environment now you’re not a flower
environment now you’re not a flower
environment now you’re not a flower store now you’re different than
store now you’re different than
store now you’re different than everybody else because you stand for
everybody else because you stand for
everybody else because you stand for something you have values you want
something you have values you want
something you have values you want people to come who will be calm who are
people to come who will be calm who are
people to come who will be calm who are searching for calm in their lives now
searching for calm in their lives now
searching for calm in their lives now you become a destination shop who people
you become a destination shop who people
you become a destination shop who people will come and they’ll spend more money
will come and they’ll spend more money
will come and they’ll spend more money with you and you’ll find ideal clients
with you and you’ll find ideal clients
with you and you’ll find ideal clients because the people coming believe the
because the people coming believe the
because the people coming believe the same thing as you they’re not just
same thing as you they’re not just
same thing as you they’re not just coming from flowers anymore they’re
coming from flowers anymore they’re
coming from flowers anymore they’re coming to seek out calmness whatever the
coming to seek out calmness whatever the
coming to seek out calmness whatever the word is for you whatever the belief that
word is for you whatever the belief that
word is for you whatever the belief that you have that’s your first step you have
you have that’s your first step you have
you have that’s your first step you have to figure that out and put into
to figure that out and put into
to figure that out and put into everything that you do with your
everything that you do with your
everything that you do with your business don’t be average when you pour
business don’t be average when you pour
business don’t be average when you pour yourself into your business you’ll make
yourself into your business you’ll make
yourself into your business you’ll make more money you’ll have more fun you have
more money you’ll have more fun you have
more money you’ll have more fun you have a lot more success and you’ll have a
a lot more success and you’ll have a
a lot more success and you’ll have a much greater impact on your family and
much greater impact on your family and
much greater impact on your family and on your community I hope you do
on your community I hope you do
on your community I hope you do something today to make your business
something today to make your business
something today to make your business different and stop being average
belief thank you everybody for watching
belief thank you everybody for watching if you like this video please give it a
if you like this video please give it a
if you like this video please give it a thumbs up below it makes you want to do
thumbs up below it makes you want to do
thumbs up below it makes you want to do more and i’d love to hear what you have
more and i’d love to hear what you have
more and i’d love to hear what you have to think if you’ll only comment
to think if you’ll only comment
to think if you’ll only comment underneath tell me what your business
underneath tell me what your business
underneath tell me what your business problems are I’ll do a beauty response I
problems are I’ll do a beauty response I
problems are I’ll do a beauty response I love seeing your comments come in thank
love seeing your comments come in thank
love seeing your comments come in thank you so much I’ll see you soon
”
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