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Estilo e Transformação Pessoal | Marina Santa Elena | TEDxBlumenauSalon


[Music]

[Applause]

Why did you choose this outfit for?

come here today what sensations she gives you

which feels so when you use it

you think it conveys people

is comfortable modern sexy maybe

all the clothes we wear

some message and even some people

until then of jeans and t-shirt

all black can think not doing

message but our

choices

our style talk a lot more about the

people that we imagine

and in that sense find the right style

it can be transformative to respond to these

always a great motivation questions

for me since childhood listening

noise of the sewing machine of my

grandmother seeing those women in the novels

so super mounted or even drawing

my own collections with dolls

I was already thinking about paper at the time.

I wish I had this dream of working

with fashion

although I do not know very well what

This dream has only been growing along

of time and in early adulthood has

that I left there in my town

christmas bellei to são paulo to search

to study fashion and meet people from

industry to try something in this area

many people leave small towns to

Sao Paulo

That dream wants to make it happen and not

it takes too long to get a

reality with the city and me

I would love to say it was different but not

was

I got there and tried to make the sound of

to happen

I had a lot of disappointments

I had this reality shock and one of the

This is why one of the great reasons is

that I had gone to study fashion meet

the big events and in my head was

everything very idealized thought it was

everything is beautiful, everything is as

magazines and getting there did not go well

and then he made the engavetasse this

I dreamed for a few years and was going to

stuff

I spent several years even worked

several different areas

until I went to receive a proposal for

to be a tv presenter

I worked on television for six years and

the TV presenter and I know it’s

a dream of a lot of people a lot of people

watch tv with ours that’s cool

only it was not my dream was a thing

happened and every day

I could have the best of scenarios but I

had some room so here are some

thing was not solved

rolled until she intruded

imposter knows people did not want to

they will find out that I am not

tv presenter anything anybody

will you come here to take me away?

but that moment arrived and it took a

long to understand that all this

feeling this nuisance was caused

For the dream that I had vetoed for years.

before

And then thinking about it after a long time.

I thought it was time to

do something and started a series

of personal transformation in this sense

including transforming my own visual

my own style changed and I decided that

I needed to go back to studying fashion

I started taking several courses and it was

in which I found the advice of

style

I found a course find the profession

things really started to do

For me, I began to understand the

that I wanted which way I wanted

follow the fashion and I found the difference

practice between fashion and style

in my conception is that fashion has much

more to do with the system a cycle with the

fact that something needs to fall to

that another came into vogue and for some

fashion people can even be a concept

oppressor

now the style has a lot more to do with

high knowledge has much more to do

who are you in what shape do you?

expresses this to the world and how

work style consultant very

less with fashion image building and

much more with style building

life to the people I serve are

real people with longing dreams

personal dramas

Congratulations are women and always

separated are men in search of

personal development

mothers who had their children forgot

themselves and are now in search of

of this personality

all these people are unique

the expanding universe but all of them

have one thing in common they pass or

like me for a

personal transformation that motivated this

will show their personality

by style is not easy right

soon a long journey for this

a story happens that I like

to tell is from someone who came to see me

who had recently treated a cancer

she had lost a lot of weight had

passed through a chemotherapy process

for a lot of medication and certainly she

he was no longer the same person

She had been one day and talking like that.

you must think of a person

poor beat is not sad yes

won because it was one of the people

happier that I had the opportunity

to attend in my profession was

happy with life the simple fact of tali

is alive and wanting to rebuild everything

so we did several were many

Talks a lot of reflection we also did

Personal coloring analysis which is why

colors look better on each physical type

Let’s see what clothes she had

in the closet

moreover on color analysis is a

very colorful person she wanted to show

these colors to the world was with nine

since say

and looking at her clothes in the wardrobe

we made sure that it does not

I could see it more and then in another

part of the consultancy that there to the stores

and taste clothes of a style that people

identified as being closest to the

one of the great joys that I

I had to think that everything really

was making sense

after seeing the smile on her face

when she looked in the mirror and

finally recognized

was this another story of a young woman

who came to see me because she

had been promoted to lead a

only team of older men than

she and she is a sweet-looking woman

it’s delicate

wanted to get a better visual image

to be the leader and the

mainly be respected by the

her team and we also made the

consulting

we talk a lot and after all

process

she gave me a return that left me

thinking

She told me that she will start to jump.

to go to work had changed to

her best life

Because she lifted it, she was more

tall that those men she feel

powerful and this influenced several

other changes in her life because she

with which she felt more confident

in work decisions and several other

things and why it made me

thinking why I started to think that

This is what I told you now that

find the right style is transformative

because it also shows us who we are

Our personality is cool, it’s great.

but there are also some simple things from a

haircut a high heel that causes

internal changes and make our

known inside with whom we want

being what we seek then is a way

double – handed

You remember that’s how it ‘s a hand

because we find the

Happiness, I do not remember that I said that

I was unhappy I had a nuisance

I arrived in Sao Paulo and had some

wrong thing and I had some years ago myself

I also had the opportunity to

I regret this and see the

fashion for a new perspective because in the

my head a different difference

very clear and had a line where I

I could not go in fashion and I was invited

by a brand that I admire a lot and that

parade in são paulo fashion week to

to work with them for a while

behind and despite being very happy in

style consulting I saw that there was

an opportunity to participate in a

fashion creation that was not standardized

that was not inside that one

thing I did know and accepted and

we just ended up working on three

collections with them

at first I did the part of stalin that

the composition of accessories looks

of the campaign photos whose main

result was this photo

in the second I got a little more

I started the research part and

collection development a collection

called inheritance that she had much

inspiration in the old samba now in

third I came in early and went

invited to be the coordinator of qom

it’s a crazy job, a lot of people

see the surface and think it ‘s easy but

that I spent several sleepless nights

I was desperate thinking that the collection

was not going to leave but the effort was

feather

at the time of the parade when this

image on the catwalk

for those who do not know this is mc carol

she is a funk singer by the river of

January is a person who is

completely outside the

the fashion industry and consequently the

São Paulo Fashion Week is someone who

rarely is perhaps never seen a

event like this

aiming for a catwalk and for me

entering the catwalk being crowned

that way after all the work

was thrilling was the big point of the

parade and she despite being a person

who is famous that he talks about what he wants

dt lyrics about female empowerment

is very shy and had a concern

very large with what it exists and how

this would be received by people

maybe because he never saw himself in the

environment such as the one that was

important thing was she understood the

importance is there stepping on this

the catwalk being who she is coming from

she has been showing it to other people

that they can be there too, which is

possible

serving as inspiration for other

people and especially for her

understand that your self-confidence is

stepping there is much more important than

that any look and find our

Right style is very not easy as I am

I spoke is a transition requires many

questions come and go and

That’s why I asked you.

there at the beginning you wore this outfit today

Why did you choose this outfit?

led to choosing because there are a lot of people

who have difficulty using

I do not know the chat hat

There are people who use this with

easily leaves home and can

and why there are so many people who have

safety with dressing in general

just for dressing it ‘s a thing

we have to do all day if

wear what do not even eat drink if it goes

arrested if you do not dress if you leave

naked

so my invitation to everyone who has

yes this security on the floor for both

the side and think what that means

for you and as a final message I can

leave three things

the first one is this is the question

which is a priority for you

those questions there at the beginning I want

it’s comfortable, I want it modern

impact and what each of these

things mean to you because to me

It ‘s a shocking thing to maybe

you are another completely different

is to think of these answers with more

caution

and think that those things of editorial

right and wrong today are

completely unacceptable

so you think your priority is worth a lot

more than any other trend

remember that clothes are a product more

it’s a product this has nothing to do

with your body it ‘s pretty and ugly

It’s nothing to see, they’re an answer.

to the market the supply and demand for

fashion media industry

so for example if you do not find a

pants that look great on your body in a

certain store

now has a million options for

You look around, you can find it.

other places this requires a bit more

of investment of your time I like

much of that word investment because

she sells clothes the word

investment because once the

nobility had the clothes so rich that

they were embroidered with gold thread and

precious metals then

if anything happens to some

financial problem people burned

the clothes and fell gold threads she

he could stand for a while longer

clothes are 15 then investment and

nothing is fairer than investing your

time in what makes you well and remember

It has nothing to do with your body.

problem is not your body are the clothes

also remember that no matter how much you

your style is completely

disconnected

you can think and style has no style

imagine everyone has some style is just

seeking is a matter of this investigation

that I talked about before and think that if

there’s a weird weird outfit there

that you feel like using because

had a try once the worst thing that

can happen if you try not to

hit you on the street is maybe I

tried but judgment he has much

more to do with the person who judges than

With you, it ‘s the best thing you can do.

happen is you have a smile there in the

face you feel special authentic

Unique and I invite everyone watching.

the single will also be transformed by

kind of because as I would say

pink guimaraes that people want from life

it’s courage

thanks

[Applause]

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