the man hurriedly walked
platform will take a train brought from the
hands on his gloves when he got on the train
and sat down he realized that a glove had
disappeared
he looked at the platform floor and
discovered that she was there what he
did
threw another glove to whoever found it
search the pa
This story moved me a lot when
I saw her for the first time because she
gave a feeling that we can yes
do differently just by looking at our
surroundings
this story about glove metaphor
It’s a joke that made me.
really think a lot and leave me a lot
thrilled as a story
happened here in santa catarina in 2014
when I was a creative consultant to the
santa catarina fashion and culture
At that moment we asked the
creative teams bring to our
socializing and discussion
the characters from Santa Catarina who were
practicing what I call jiu jitsu
cultural
that is, taking a weakness and
turned into a strategy one of the teams
We brought a lot of character to us.
inspiring and that has really changed my
life forever
the jairo lumertz a surf of garopaba that
made pet bottle boards
but I was working with
sustainability only had something more
Nice still he used his power of
communication development to clean
the beaches with children and teach
children to make their boards and with
they also surf more important than
that just make the plank and teach
fire was planting the seed in the
generation is not so they could be
there in the near future the new
disseminating the practices of
sustainability
It has changed my life a lot.
seriously I was thinking because there
a new order happening these gestures
very simple can make people
really make
character of transformation was that I
I understand that there is a new economy, right?
a new business practice that was
moved by affection, I baptized it in
2014 the effective economy that works
exactly this is a new perspective of
market that values the collective to
create disruptive and disruptive products and
innovators
using the design as a tool for
transformation into all the soap that the
power of the collective the power of the collective
power of the collective was as simple as I
I can take collective power to fashion already
we work is always
vertical authoritarian autocratic
that pointing out mistakes points right, right?
I lay there thinking I was thinking
How can I go there and study for?
study what your books call the staff
What happened before that, huh?
a little before that a little more before
to find out where
have a key that this one was that the
things started to change
I came in punk this young movement
rebel 70 and 80 in this turn of decade
where young Britons rebelled
against the system and resolved to
their own truths their own
clothes
the new bands breaking with all
system and creating their own
means of communication and then I
I realized that this idea of you
same
neldo had self that the fashion baptized as
a great transformation had come
in a point of exhaustion do you
even gave him more credit for understanding the
what was happening on the networks in
where we communicate today and
is revealed in the then one begins to observe
in the network these hair movements
curly hair of the new
light bodies of the new identities of
gender in the shared wardrobes
in the brechó culture I realized that everything
this was enhanced by the fact that
people could not do it alone
So for me, the block of self alone does not
I gave more and then I was thinking that has
that leaving the scene totally do so
same and comes on the scene with the
others and do for others
it stuck in my head right as
fuck I said fucking there’s something
that has
It is stirred these people these groups
are meeting in a very
permeable natural that this tuning
people are tuned in by a
common sense and I was thinking about it
this fashion can not be more about
clothes it has to be about many
other things and there looking for thinkers
of people who could connect with me
this truth that could be imputed already
that he was actually understanding that
you see the change and this can be
counted by means of some other
other some other explanation is
influenced good look who is talking
about this
I found in the sociologist’s words
french michel maffesoli the idea the idea
of the age of affection né
in the age of affection considered by the flame
ignores you with a denial or a
evolution of what happened in modernity
where we kept talking about
independence individualism in the post
modernity that is where we live
now it was not the fetus
We talk about feeling and above all
of interdependence
I immersed myself in the age of the Feast of the
trash and also thinking for your
feeling is the tuning but we have now
a new quest for spirituality a
search for an incessant
self-knowledge and beyond everything else
me the most important is to get this
artistic vibration that moves these new
processes
that phrase of the animal once he spoke
very well about what was of the fetus and what
transforms people into the economy
I felt for the other and
thanks to another out of the scene then this
idea of selfishness and of my personal
accumulation of goods nor do I have your t and
horizontality comes on the scene.
vocation for the success of the group where
world wins the same where transparency
in relationships and total engagement as
exchange money but ultimately thinking about
creative economy who are the people
who are interested in this
effective economy and should therefore
someone interested should the decision
had these people who are
concerned about conscious consumption
conscious consumption and will stop
to buy to consume is not to worry
with whom you are practicing the agenda
of the good that seeks quality of
purpose and that mainly uses as
Logical work tool
these people brands the planet are well
non negotiable in the fetus era
in what we call the fashion for the
new world
but after all, what world is this?
I like to say that the world is good
mouth is caucasus complete dystopia
finally this confusion of opinions
contrary to the lack of dialogue is the world
volatile uncertain complex and ambiguous where
every day we have to work with
quick transformations very
problems for complex problems and
especially to understand that we do
need to learn from our own
mistakes
a very good example that happens in the
brazil is the blues pop of flavia
during a journalist and DJ
completely understand out of the market
fashion as consumer because
there were marks that thought about his
reality of body plus was what she
did
applied structural adjustment in this
market that did not absorb it as a
person who was fit and about to
buy or be caught weakness
transformed into strategy
today the market only grows from brands already
760 increase in the number of
followers increases profits right
But we can not do like flavia that
there is a fashion collection but the
my mark on flavia did this because
she was in the process the person
from the center of the confusion the person from the center
of the world juca person in the center of the chaos
only she can have authority to speak
on this subject right then so when
you think of doing without doing over
make a plus size mark a line for
the sites you need to have on your brand
in your creative process a person
This is what we call it.
prominence right
is a quality of the party of the economy
effective way of working in a
fully horizontal
In this speech, everyone does not care.
we can not put people who do not
represent that favorite place of the
creative process we have exactly
That’s where we can not take off more
speech
practice ok and who are the
protagonists are
working on this ethic under this
optical
I was thinking that to facilitate
I bought this understanding of this
affective economy that has become my
flag would be easy to split
in three clear narratives for you
understand how they can impact
People then have a movement of the new
old a boomerang effect movement and
cultural conversation a new old
we work with the idea of new
values and meanings for products
relations of production is not only the site no
just bring it out of stock
Just get the leftover jeans knit.
finally it’s there played or work with
The text residue is to put the people who
will work with you on the idea of
collective at the center of the process has a
very cool example that happens here
in santa catarina that is the mark of the
design is that it weighs
tired of seeing both rabe the burr of
fabric of the textile industry of Santa Catarina
thrown in the trash started to gather this
material was associated with a group of
dressmakers and joinville artisans
constructed this value the text
I’m developing this fashion idea
in addition to the clothes necklaces vases
cushions furniture thinking whenever
was also not effective in the
effective the house a body to be invested
within the perspective of sustainability
I really like talking about this because
it was also presented in 2014
in the era of cultural jiu jitsu and so
how did she also know flávio vanelli
who is a designer of southern jaraguá who
has a very nice job and
represents our second narrative the
boomerang effect where we will have
you understand the consistency of the business
and earnings sharing
knowledge design them tied roy
and she built together with the association
Southern jaraguá garbage collectors that
separating plastic bags from trash
that under high temperature
turned out to be with the matter very
colorful piece of work as flávio
even color separation to
to make a single yellow matter is the
bluer material , and this material in
beginning of the beginning of the beginning she began to
apply in lamps in banks and today
she makes a wonderful breakthrough
work creating a line of glasses
when people not to think about
flavia vanelli what is interesting is
which gains more in this process than
flavia the scavengers
it is worth noting that in the effective economy
everyone wins the same nor our
bodies are permeable we receive
information of the other assimilates and
somehow transform information
new the fault does this the tasters
Everyone wins too, everyone comes out happy.
Let’s talk about the active one I call
cultural conversation that basically what
We’re doing tradex here.
blumenau salon that is to create environments
provocative to find solutions
transformers
The case I bring is the actual work.
which I had the honor to perform with the
foundation hair in 2016 foundation german a
blumenau of where we’d like
main challenge to try to understand
to bridge the gap between the formal study
of fashion design in schools and
market reality
this very large gap using as
working tool to the
reverse logistics that I spoke of
previously where we could apply
im’s website
the reuse of material is not
reuse of trash text
Anyway, we did what to join this
project to leave the paper and gain a
life wins street joel brazil
we had a design meeting the
Counselors such as Marcelo Rosenbaum
alexandre reche invitation and patrician
centurion
all aided by the group
productive school of working mothers
ten years ago with the idea of
reuse of raw material
discarded for the construction of
accessories
together we connect with a group of
4 places
Plastic designers architects artists
all your students so everyone
selected by the internet by reading
of portfolio people who were
interested in using the effective economy
as part of its new
transformation and we did what we
joined with this galera two months in
of a shed doing
are creative in the life process of
each one they could bring of
vocation for this transformation of
products and processes
telling a beautiful prototype story
a new line of parts from
of the excerpt from the company hering e
this text discard they chose as
the jeans raw material for the function of the
design and developed one of the festivals
a line of vases a tablecloth
with a bench and even the lamp in
2017 we resolve the affective drama
had to stop being just one
project and travel to
invaded the church of the tim festival
mecca
take our speech take some of the
We spent two hours talking
with people interests says on this agenda
We then went to São Paulo and
then Nahmad, which is the main
is design and design coleccionava do brasil
we understand there inside the building of the
bienal we understand that what people
was doing was the movement of
people who connect people and use
fashion with a processing platform
social and cultural environment
we connect with alexandre reche
invitation with linen villaventura with
ronaldo fraga with wild gustav
finally there spider
she was dead a lot of designs
who were practicing the economy
effective after we connected with
these new connectors over the river is
make this speech and show our
parts on youtube space on everything else
cool, it was not travel, it was not understand
that we have become a project of a
movement was to realize that at the beginning of
all the people who felt islands more
she feels part of a big foot soon
everything vibrated over the word empathy
I in 30 years of work in the industry
back turned the same cultural turn
every day to keep the
making reflections as occupying all
physical and utopian spaces with my
own uncertainties
I finally wanted to invite you to do
just like the face of the metaphor of
glove wear our own
hands to do with others and to
other thanks
[Applause]
”
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