Ashley worked to convince a
client to conquer our partner
In short to persuade the voice is
a decisive factor
well I think that this way of speaking
you will not know the totally credible result or
very convincing truth and that’s because
I have not correctly combined the
qualities of the voice that disaster is
say that I have not touched correctly the
piano keys and the voice has a
powerful influence in our day to
day
basically because it’s the vehicle of
transmission of the message but what happens
Well, the problem is that if you do not
we use correctly as it can
happen what happens in this case that is
that the goods do not arrive is to say a
message at the end does not arrive
that’s why it’s important to know her why
it is important to work and that is my
today’s objective here explain to you how
you have to manage it to get
our goal is to say so that the
message come to persuade and I will give you
some strategies to be credible
so let’s start with the
principle and we’re going to help from
our voice box that is here the voice
has four qualities that are the
intensity the tone the bell and the
duration and we’re going to start by by the
first that is the simplest that is the
intensity which is the intensity as the
volume of our voice that is to say is that
I speak lower or the one I speak more
high is easy to understand what it depends on
of the intensity then very simple
it depends on our breathing
if he has said it well it depends on our
breathing the breath is the basis of
our voice and intensity is no more
that the force with which we throw the air
towards the vocal cords
as simple as that and who is the
in charge of throwing that air of doing
that force is an organ that we have
here here in the abdominal portion and
diaphragm flame and what are you going to see
right now in action in this in this
small video you are going to see this is a
inspiration and the moment he goes
to inspire the lungs are filled and the
diaphragm drops after the diaphragm is
the one in charge of taking that air out of the
lungs
therefore it is who gives the strength to
final good so that you understand that
force so you feel that strength what
what we are going to do is an exercise all
together first he explained it and then to see
if we do it all
the idea is that we’re going to put the
hands on the abdominal part here where
is the diaphragm and we are going to make a
Deep inspiration trying to take
the air to the lower part of the lungs
let’s take a breath in a while and when
I count 3123 blow we have hit
so that they are prepared
we go there is easy, we are going to place the
hands on the abdominal part
Now if we’re all going to get air in a
good time pause story 3123 very well
you have done perfectly and not what
we had rehearsed that strength that you have
meaning is the strength of the diaphragm towards
the gandola go to the vocal cords
Therefore, if that force is low, it is low
then we are going to lower our
intensity down here what we will have
it will be a result of low intensity and
a powerful influence and instead if
we had the power strip up and we’re going
at high intensity
the voice has a powerful influence
there is a small difference truth we have
passed from 43 decibels to 79 the
intensity continue in decibels that do not
is more than the volume of the voice with
which is a perceptual difference and
here comes the question if I want
seem credible that I will have to use a
low intensity or intensity to the pa
well then if we think that the voice
reflects our personality
if we think that the voice reflects our
state of mind and we think that of course
I am suddenly sad
this one I’m going to use an intensity
low
I’m bored too and people
who are introverts use a
low intensity
so of course if I want to look credible
Of course that will not be the intensity
what do I have to use I have to use
an energetic intensity that I
listen well i’m not saying yell
I’m saying the energetic intensity
which is more or less what I am
doing now
so this would be the first advice
energetic intensity
we go with the second of our
qualities the second quality is the
tone the tone of the voice is difficult to
handle but it ‘s easy to understand
once the diaphragm pushes the
common as you have seen what it does is
get out the air well that air comes here
now to the neck inside the neck up
the larynx and inside the larynx are
the vocal chords that what they do what
what they’re going to do is basically vibrate at
step of that air
oh my god that’s the vocal cords
If the image and print a little bit I
I can swear that you all have some how
you are there in your body that vibrate
A) Yes
Well well what does it depend on?
that you have one more tone
serious do not have a more acute tone easy
to understand
I have here two ropes if I
I move with the same force that is to say with
the same intensity which moves more
fast is faster because it is more
short and because it is more skinny
So what does it depend on that you have a tone
half voice or other simply because
of the thickness length of our
vocal cords
when they are shorter, they will fight more
fast and therefore you will have one more tone
sharp and larger men have
a more serious tone in general there will be more
serious
as simple as that but of course
we do not speak with a single tone
that’s our middle tone let’s say the one
we use in our day to day with more
often but we use a range of
tones when we talk and there are differences
between one and the other
let’s see what happens if I lowered the tone
down let’s see what the voice sounds like
a powerful influence did change the
there was up the voice has a powerful
influence and also a difference
perceptive we have gone from 100 hertz to
190 that’s easy to understand
it’s simply that the vocal cords
vibrate slower and is serious or more
fast if it’s sharp
so here what do you think
if we want to sound credible what kind of
everything we do not have to use more serious or the
more acute
Well, all the studies we’ve done
performed indicate that to be perceived
as attractive and credible
we have to use as we see in the
graphic a serious tone versus a tone
acute and that’s why many professionals and
many politicians train their voice
precisely to get the voice down
and let’s say use that lower tessitura
of his voice or be attracted the case of
margaret thatcher who trained during
long your voice to get that
objective
skype and a mix up to me that obama
He expressed that it is almost a luxury I declare myself
an iron lady speaking so little
meaning and will have
and this is what made his voice train
for this whenever we provide voice
we need a professional because if
we can not damage the vocal cords
well we have a range of tones
we have a piano we have to play the
in different ways when we speak
we use that sum of tones and that sum
of tones is what we know as
intonation the intonation is
relatively complicated to understand
but I’ll give you two tips
the first is that one can not be
monotonous when he speaks because if one is
monotonous when no one then speaks
He will listen
basically to try to get
modify that monotony
let’s try to start the sentence in a
acute tone and end in serious
how can you hear in this example the
voice has a power
that human influence is a way of
change the tones what we can never
do when we speak in public not
we have a presentation is to sing
because if I sing he left then all
things up and that does not sound believable
it is easy to understand and in this example
you are going to give the voice has a powerful
influence like something is missing because it
it’s up there we always have
download the message below to be
credible the voice has a powerful
influence and that’s when he is competent
it is credible it sounds safe no no
no doubt
so remember to always not be
monotonous let’s try to go up to the acute
at the beginning we will try to go down to
serious at the end and of course the idea is
do not sing
Well, it’s about the tone what
It happens that a lot of people say it does not arrive
with having a serious tone
I am already perceived as credible and I think
that is not true I should sleep a little
I think this is not an attractive voice
but it is a voice in serious tone and it is that
marge simpson in this case is missing something
it lacks our third quality that
it needs to fix a little bit that is the
ring the bell of the voice is easy is
very easy to understand is the sum of the
sound that comes out of the vocal cords
plus the one that comes out of our box
resonance
what is this from the soundboard the
face to understand us
this face that we have is that you
have a bigger nose, a mouth
larger smaller than 13th for that
at the end it gives a determined result in
your voice and that’s why our voice is
unique and resulting sound of our voice
it’s unique, it ‘s like our fingerprint
somehow
so if my voice is unique
I can not understand that I ‘m not going to
change the rating has changed the
nose my voice is like that and obviously not
because if I modified the organs of
resonance is to say my lips my mouth
my tongue and so on
I’m going to get a sound completely
different and if you do not notice we’re going to do
a closed doorbell is to say that the
announcer close mouth pretty wolves
has a powerful influence and
we’re just going to open it after the
voice has a powerful influence only
has modified the amplitude of the mouth and
that already influences the sound that
we need to have to be credible
obviously we have to open the
mouth so that our voice resonates well and
What can we do for it?
do the beige exercises
we go first to inflate the cheeks or
meego right left very well now
let’s do another one for more fun
above all more optimistic let’s smile
very strong very strong being of the
backward commissions
I smiled and they are very low
so perfect we can also
directly pull the corners and
so we stretch it is important to heat
these muscles of the face to talk about
because they are the ones that ultimately have
to move so think about it and the last and
more complicated please do this in
single houses that see us we are going to
put four fingers in our mouths
if the hundreds are our fingers in
vertically mouth and we will
count from 1 to 10
with me or do very well perfect very
handsome all really but do not do it
with nobody before doing it at home but
under the before and after
you will see, I really promise you that
before the voice sounds very muted very
closed and suddenly everything osorio
great so just do
this before placing in front of a
public make a presentation or talk
in general public
perfect let’s go to our last quality
which is the duration the attraction is not
an acoustic quality but
expressively it is important that I
speak slow the one that I speak fast and if
we are not going to check what I’m going to lower the
terminal to the slow here
the voice has a powerful influence and
let’s go up fast the voice has a
powerful influence that you think to be
credible that we need
Well, if we think that a person
when it ‘s boring and instead I’m
super animated i speak fast so good
you have an idea the studies that we have
carried out and many others in the
world indicate that a person to be
perceived as credible have to use
a speed tending to fast the
people who speak a little more
fast than usual are perceived
as smarter as more dynamic
as more extroverted and eye than said
a little faster than usual what
said faster because we are very
fast on having and besides putting
glasses or you have not said it very fast
said tending to fast or a little more
quick than what I’m doing
now but maybe the best advice that
I can give them
in this sense is that you change the
speed when one speaks the most
important is said slow what is not
important
you say fast that contrast is the one
will make the listener to lend more
attention somehow and it also helps
to understand so that’s important
Well, we already have our four
qualities
let’s suppose now and this is an idea
important because the voice is not just a
as it is being said is a set is
the combination
let’s suppose now that we
we would like to express joy
well actually you see here that
we have the perfect combination
we have a high intensity we have a
acute tone we have last open is
to say smiled the smile is very
noticeable and a fast duration and the
result would be the wolf has a
powerful influence well let’s suppose
Now that we want to express sadness
which is the opposite
well in this case what we would do
to begin with it would be to lower the intensity
we would have to lower the tone to serious
we would have to close our mouths and also
we should talk
slow and the result would be this voice
has a powerful influence well and
now you are asking
This is the crux of the matter
what to do to be credible we already have
gone seeing
Well, we have to have a
energetic intensity as we have said
we have to have a rather serious tone
with a modulated intonation
we need an open doorbell and in addition
a velocity tending to fast and the
result could be more or less be the
voice has a powerful influence is a
once we have already placed that we have
here the combination of credibility
let’s see if we fix that bad
beginning that we have had in this
presentation to get a job
to convince a client to
conquer our partner
In short to persuade the voice is
a decisive factor but that we have
got the voice is the instrument more
important that you have to communicate is
which has more influence so that
you are perceived as competent and as
credible
I hope you know a little better today
how to do it
thank you very much for your attention more
[Applause]
and
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