10 with all thanks for allowing us
to be here
the talk we are going to give and
share with you has how like
identity identity leadership and
entrepreneurship and indeed the talk
above helps us understand what
we intend to say in this conference
that the photo of some has been presented
illustrious people people who were born in
this land but even though he was born in
the 19th century early 20 1 leadership and
2 global vision what in arequipa
we do little is to undertake projects
political social enterprises
economic activities that have local execution
but global impact and that’s what it’s about
this conference
in fact pedro paulet mostajo study in
the sorbona in the 19th century one of the
best places of study that time
avaya living engineer and designed a
rocket a rocket to the space that the
I take it as a foundation for the
space travels
imagine what happened what happened did not leave
Arequipa but had a global vision in
the second character is called is the
Mr. Ventura García Calderón Arequipa
He lives in Paris a while but was
a writer of first level
the first candidate to be Nobel Prize
of Peruvian literature was not mario
Vargas Llosa was not José María Ardas
It was this man but the interesting thing is
that he did not write in Spanish he wrote in
French and it was the language academy
French woman who nominated him to be
Nobel Prize
unfortunately not the good and third
place an arequipeño that we all know
what is called mario vargas llosa
in fact the three arequipeños with vision
global that made you dream to act
and make yourself known
leadership and entrepreneurship and diaz
they are things almost sign neither younger
we talk about spirit
entrepreneur and that word is a bit
come down because we assume that the
Entrepreneurship only has to do
with starting a small business or a
survival business and the
entrepreneurship has to do with the
innovation has to do with the
creativity and with the ability to
start a project and finish it many
we dream
many of us have ideas but we are not
able to execute and an entrepreneur
it has to do with the ability to dream
but also with the ability to
execution
basically work to meet your
dreams
in fact we all study and we have all
gone to college in this room almost
they are all university students and we have to
make a reflection so that we study
and so we come to the university and from
Done is not enough
have knowledge acquired in the
education
we acquire knowledge either
from the classroom like this either from the
information that we absorb and whether from
the video of any medium of any
medium
but knowledge is no longer essential
by itself because knowledge what
we found in wikipedia without any
inconvenient or in google or in any
another search engine or web page
the big problem of education and the
that we have today to be able to design
a productive model social model a
economic model has to do with the
ability to do things with the
ability to execute and in fact in the
universities there is a crisis that is that
we only have acquired knowledge
but we have a weakness literature
of management tells us that in
last years the IQ
of the human being has grown 50 percent
that is to say his knowledge but his
emotional intelligence in the past 25
a diminished 30 percent
what does that mean we have a lot
information a lot of knowledge but little
communication ability
the low capacity of entrepreneurship
leadership capacity little capacity
little negotiation capacity
etcetera and that education calls
soft skills
I am a half medium rare professional
in the sense of activity because I am
a lawyer but I love the economy and
the administration
however I must say that the mi6 years
of career and in my year and a half
master’s degree
they never taught me how to ride a
business never taught me how to direct
that is a strategy they never taught me
how to serve a client I never
They taught me how to relate
commercially or personally and that’s it
what education
cries for cries to come soft skills
and that’s what we do not have and what
we have to discuss to know if
we may or may not work models
entrepreneurs personal skills
they have to do with that
creativity and entrepreneurship innovation
negotiation attitude commercial ability
to relate to others
teamwork leadership coaching
let’s call it what we want to call but that
is what we have as a need today
in the educational model and in fact the
leadership is the most personal skill
important and one of the issues that do not
I want to forget and let go is that
these personal skills are not
part of our essence that does not
are part of our DNA are not part of
our personality
the personality if there is any psychologist
it has to do with the social environment
it has to do with our structure of
adn has to do with who they were
our parents who were our
grandparents and so on
the personality marks us but what
interesting that soft skills
are the managerial skills are
cognitive
that is, we can learn to learn
it is said that every 21 days of action
constant you can build a habit and
in fact the leadership can be learned
entrepreneurship you can learn the
communication can be learned and so on
because we can acquire the can
practice we can know it we can
measure it and we can control it any
personal skill and that is the challenge for
the entrepreneurship skills
personal and I’m going to talk about stability
staff that is fundamental
because in this country leaders are missing in
the leading companies
are missing the other time I was with a client
a very large energy company and
Javier told me we have a problem here
the executives only work for
get to the salary but they do not have
initiative are not intrapreneurs
in creatives are not oriented to
result etcetera
a huge company a transnational
that has its own problems
let’s imagine a medium company a
local company or your own little one
company
in fact that is fundamental and the
leadership is probably the skill
staff more important than a
professional needs
we need leaders like I said and that
leadership
many many people think of the
leadership workshops that if I do them
jumping we are excellent motivators for
the leadership if I make them dance a
dynamic and that’s not leadership and neither
is to teach leadership the leadership has
what to do with self-knowledge the
leadership has to do with autonomy
because otherwise you know yourself as
you can free the rest and in fact
personally I believe in a model of
leadership based on four quadrants in
four elements self-knowledge know
what is good and what is bad that
you need is love for others
love for what fire passion is made
inside and if you do not have inner game
you have to learn your heart because
you have to do them with things with
passion heroism a leader can not think
to be a leader if you leave before the
others or if it arrives later than the rest
or do an overexertion
in fact, heroism has nothing to do with
with immolate for the country
we necessarily have a model of
perfect heroism in Peru that is
Llama Miguel Grau is not true but the
heroism is doing things with greater
effort and finally creativity and
innovation the ability to do things
different
einstein said that innovation and
creativity is doing the same thing in
different and in fact we in our
arequipeño model
sometimes we are uncreative and
we need to inject ourselves with passion for
creativity and porriño well
because there is the way to differentiate
what we do
I loved the talk of brand arequipa
because more because it has to do with the
innovation has to do with the
differentiation has to do with how
we sell arequipa in a different way
we are the city number 17 of the of
Latin America but we are still the
17 ten years ago we have not moved the
locker and that has to do with what
it’s called creative classes leading classes
young people who have the ability to
develop knowledge generate
different and innovative proposals the
need to unlearn I think that in
the university we have to unlearn
much what we have learned
there is a psychologist called Eduardo de
bonus that I recommend you have two
books many books but the ones that I
they like the creative brain 3 thought
lateral and six workers to think
we have to start thinking differently and
esteso
this is a 16th century painting
University of Salamanca and this is a
photo of the twenty-first century university x
the photo in more than six centuries
noah with changer absolutely nothing
maybe we have power projector cannon
point but it’s the same educational model
it is the same to dictate to collect but not
apply for that the state university
divorce from the business of the
social activity and we have to do that
there is a mutual nutrition of reality
with the university and the university with
the reality and that for the management of
Entrepreneurship Leadership Results
fundamental as I tell them the university
model needs to change today no longer
we talk about university
we talk about multiversity that is the
possibility of doing several things to the
once in a single lawyer profession
economist and administrator marketing and
business sales medicine biology
microbiology architecture construction
design and execution
I do not know here we would have to reflect
about that and in this house with greater
depth
obviously therefore the university
sek is the first
wind to generate a new model
entrepreneur I already told you at the time the
The problem of entrepreneurship is that
we think that entrepreneurship
it simply has to do with the
Survival and entrepreneurship
nowadays they have the possibility of
be sized differently because
today there are thousands of young people
university students who have knowledge
who know that it is the market that has the
possibility of operating a computer
a few days ago I read a story about the
Whiskey Queen in Tacna
a lady who has sixth grade
that has six faucets three hotels the
number one importer of whiskey in the
Peru is a humble lady without education
the ability to succeed is not
necessarily has to do with the
education but yes to education you
driving elements to achieve success on
success worth the redundancy would have to
be much older and that has to do with you
with what I said at the beginning of
conference skills for life
managerial skills and in fact I am
an entrepreneur and loosen said and spoke a
little about you
good and offers an educational model
little one who is called already know how to
I can not speak call our brands
and in fact we started with one with a
model that I brought from the university
where he studies a graduate course and that
It is also innovate to do things from outside
that can have an impact on your community
I started with 0 soles with zero cents today
day we have a graduate school
Today we have several students
expertise we have an impact in the region
that I think a shipping model works
and based on innovation and
entrepreneurship and we have also we have
made a college
we have done a study and a consultant
and in fact if someone asks me how
undertake
it’s just doing and you’re going to fall 25
times I was going to fail ten times and you’re going to
stumble 50 times but the idea is to follow
forward because life is a train I was going to
there are people who will accompany you to the
people who are going to go down and help the
people who will not want to study but
finally we must move forward because the
life is a train
and in fact already to finish me when
I thought about what to show
there is a saying that says you are going to do in
the future consequence of the books that
give them the people you meet and
of the food you eat and that we are going
to get sick and eat crap
we are going to have successes or failures and
we have people who influence us well or
wrong and we will have the ability to
adapt and develop according to
what he is and try to present this
this little box because there are people who
they assume that life is simply
live it and in fact humans
we have the great possibility to choose
Our tribe choose our environment
when you are growing and designing your
future as much as possible because there
Accidents on the road that can truncate
but the interesting thing is that our
As communities, we can
structure unlike lions
unlike the foxes of those of the
blogs from those of the penguins that are
communities but they go by selection
natural organizing
nevertheless the human being has the
ability to be a bee because you can
nourish yourself from competent people
honest people good people who from
influence well people who add your life and
there are people who join the
flies like flies flies
they are alone they are individualists
but they are always close to the negative
of the dirty but the flies come together
with other flies depending on the interest
from that one of that dumpster that’s there for
be able to feed and in life we
two roads remain or be fly or be
bee and in fact it has to do with
build an organized honeycomb that is the
society and the community of which
you belong or live on the sidelines without
participate without responsibility
but also to quote from the others
plus
with negative influence so the challenge
Friends is in entrepreneurship and
leadership and especially if you dream it what
you can do thank you very much
to
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