hello everyone then to introduce myself
I’m 24 years old and my ambition was
to be a great surgeon
instantly I completely messed bah
yes I am currently chief
of a factory that manufactures
macaroons 120000 macaroons a day
to be precise I will explain
a little bit about my background and how I did
for a passion to make my job
but also to be able to bypass
the traditional way of life all
started when I was 16 years old I was
passionate about pastry and I
were making cakes at my house the
Sunday with a friend and I
resold at my equestrian center for
recover the ingredients the money from
ingredients to be able to refinance
cakes the week after and then a
day one offers me a Bosnian of a
worth 20 euros to you know with 20
euros to the fnac
we do not go very far and so I say to myself
but I will go buy a book I
I go to the radius
bookstore and I see a book about
macaroons we must know that at the time the
macaron was not at all
known it to the colorful air is nice I
tell me I’m going to buy
I come home excited about the idea
to try new recipes
I open the book so there the book I do not
do not know who wrote it a badge
carambar macarons cotton candy
nothing but the smell of carambar
boiled in the cream I
had nausea good that was a
part
the other part was to realize the
shell the coke is the biscuit that is
around the cream a real
disaster
it did not look like anything but a
macaron and then I realized
I went to the mercotte site
mercotte who is now jury on
jury in the show best
pastry
very friendly I communicated with
she and she gave me stuff and
tips for doing it right
a nice macaroons I got to a
result more or less satisfactory and
there my best friend we were bland
secondary my best friend comes
antoine comes to my house he tells me he sees
he goes in the fridge and they see that they
eat said hey it’s good it’s beautiful
we went door to door at the level there
we take the scooter I think there
it was raining and we were doing
parish tour to sell our
macaroons good but we sold but I
think it’s because people
had pity
yes but it worked well after if we
calculated relief was gaining then I think
that it had to be around 1 euro
time but it does not matter
was having fun and we did that during
a year and then I told antoine listening
it would be nice if we put our
label on the box
and that’s where we put mbia macarons
michael and antoine very original and
actually people have us
contacted for 250 500 miles
macaroons but when I was in the
dad and mom’s kitchen
it must yes it was not possible me
there was caramel above
ceiling
there was Carmel on the left on the right
it took a full day to my
Mom to clean everything behind them ah
yes but so much so that it is
gone crazy she gave me a
ultimatum I had to produce somewhere else or
jar was completely
luckily thankfully I had my
grandfather who had a small workshop is going
dad a workshop from elsewhere a small
house and the ground floor and is
available in other words the garage
and there I said to myself with quantum
we will completely redevelop it
what we did we went to kia
put beautiful beautiful tables and and
we bought tableware studies even
tableware studies were a
investment for us bah yes that has
cost quite expensive and then we started to
produce and as we wanted I launched
so I started the process to sell
to different individuals and small
signs
yes we start our studies of
medicine everything goes well first
1st year of medicine
everything happened all goes well
finally Thursday wonderfully I’m once
my chemistry class my gsm sounds number
hidden I say hou there
this must be a customer no one
look I’m hiding under the table for
answer yes hello hello is the afsca
oh yes I got into your
nothing workshops and standards
thank you to go illico presto on
place I was white hide I leave
discreetly the workshops and I surrender
so on the spot so ultimately very
friendly who gave me a month to
put everything to the standards
then I succeed first year of
medicine everything is going to happen in
second year of medicine
more and more customers it becomes
complicated especially that I had omitted a
little detail is that the macaroon is
sells especially in December for Christmas ah
yes you have to know that it’s time
blockade
so my three month blockade of three
weeks turns into a blockade man
of three days so obviously
a lot of 1.2 exams went to
the hatch
I caught up everything in second session
arrived in 3rd year medicine
I’m a little annoyed because
I have my best friend who tells me listen
michael me i have to focus on
medicine and it’s more about
macaroons and then make it good it st
does not pay anything it’s not worth it
I listen to them well I find myself alone
alone
hunawihr from this place aboard the boat and
and then hey I say to myself, you need someone
who helps me in the production I want post
a small an ad on on a
site
the next day I have someone who toque
at the double garage garage door and he
say hello I have an appointment with you
michael labro ajeli but it’s me
he thought it was a hoax
obviously to finish he did very well
work
and then I found it a shame that I
it was a shame that the macaroon is
to confine to sweetness while he could
very well be salty so I decided
to make salted macaroons but he
be aware that sweet salty does not give
not especially good it’s too sweet
too disgusting and so thanks to my
medicine studies I was able to decrease and
chemistry I was able to decrease the rate of
sugar in macaroons because yes
obviously it takes a certain
percentage of sugar in macaroons otherwise
baked it looks like a vulgar cookie
so here I managed to decrease the rate
of sugar to have a perfect balance
Sweety salty
I present the products at a
fair and I have a certain philippe
the west who comes to see me
and we made that I knew from there
two years because I had the opportunity
to visit his magnificent business
company by the way there were more than
100 persons
I was really dazzled and so is
there I
he slips in my ear but I
resold my company
obviously it did not happen in
the ear of a deaf next day I
contact I ask him if the interested
to associate with me and tell me
directly
yes finally he comes to see if it interests
obviously and salary of the interested
and then there the purpose in fact of
the association was to be able to me
to release some time for my medicine
here we move to a 80 m² workshop
cfc good voila everything to standards it’s
quite nice and just to teeth in
this workshop we are starting to provide a little
the big distribution of bigger of
bigger customer it starts well
turn then I come in fourth year
4th year of medicine and there like everything
student during the blockade
I do everything except study and I start
to draw a round box
I say good why I do not have
even at 48 I tell myself that’s nice
I call a packaging company and I
am told he will listen to what you
can you realize me this box proto and
it turns out that the proto I found it
magnificent
so I was presenting him to the most
beautiful supermarket sign
Belgian
they were seduced by the quality of
produced by November packaging
December 2015
the worst months of my life two
hours of sleep per night
I even forgot to study to go to
my exams and yes it was really the
last of my concerns
I had thirty people I had
never manage staff all my
life
I had to get the macaroons out
any price i had delhaize at the end of
wire he absolutely needed them
products
and then we have we have
continued to produce then harvey in
fifth year of medicine
I noticed that medicine was not
not born not been made for me
it’s yes it’s a little sad after so much
of years but I noticed that yes that
the whiteness of my workshops
excited me more than neon lights
hospitals
yes so that’s it so I met a
some Benjamin who proposed his
services as ex port manager
so I sent him to dubai to the states
united in France
yes it’s a little less exciting but
it’s still a very nice business
frozen also sent to Japan in China
in Taiwan every time he came back to me with
contracts yes but my little workshop
80 square meters
he was again too small so well
that we had to phagocyte the whole building
whole to have 300 square meters
who was still too small I’m back
blocked Thursday
thin so I might not have had to
stop medicine because that’s me
here are blocked so luckily we
finds a building of 3000 m²
freezer we arrange everything according to our
desiderata freezer of 350 pallet
beautiful except that it was necessary to do
play treasure hunt to find
the staff in there and then
finally we come we produce
product one produces and then I make a
meeting nathalie of money who wanted
buy back my previous workshops to
to make rockets that crunched suffer
patrice raw pastry rice without the without
gluten-free sugar I say to myself above all
I am going to taste
hu I was seduced by the product I
will ask directly to associate
with her obviously she saw the clown
who they were dealing with
she ran away running ah yes
six months it took me six months but she
surrendered
yes yes of course and we join us
launched the product at our most
big customer
it was a real cardboard a carton women
we were the first to
throw raw vegan pastries in
large distribution in belgium it is
passed in every newspaper all I
have jealousy and then all that for you
to say that of my little passion that was
the pastry I could thread
meeting in garage meeting
workshop make it my dream job but
never a second
the word companies had touched me
the mind
when I was preparing my
little macaroons at home in my kitchen
or even in my garage
it was done alone and so
obviously this this now we can
well and truly speak of a company
seeing that in 2017 we were able to make one
turnover of 3 5 million
more than 70 people
work at the end of the year and
this year we are still planning to grow
and make a turnover of 5
million euros for the year 2008 so
we are really proud of 2.2
the enthusiasm of the staff and the
dynamism of the company and so it is
if I take the time to analyze
my course and course yahia three
keys that allowed me precisely who
allowed me to realize that all
first I had the chance to start
very early
Yeah
obviously I had no setting country
I had no children in charge
I had no wife or any other one
good so I had nothing to lose
nothing at all secundo I did what
I really liked every day must
stay a pleasure
oh yes when I get up in the morning I
am happy to go to work
finally I never considered that
really like a job it always
been my passion
and when I decided to stop the
medicine well I was not winning yet
a euro but yet I felt that
I wanted to progress
the company and that medicine was
finally not done for me and so I
do not regret a moment to have
stopped
and thirdly third you have to
not specifically rely on the opinions
others because when we launch
obviously we are exposed to different
critics that they are well
intentioned or not it is not necessary
specially listen to them because otherwise
that it can demolish or brake us
obviously if it can make us evolve
in the project why not but it takes
believe believe in believing still believe in
this project and believe in believing françois
believe in his abilities and you not
believe it’s easy
obviously we had a
a lot of jealousy as I
had to give money money from
my poor little pleat savings
that my parents had given me but yes
I gave everything and the limits people do not
do not notice that for example it’s a
everything is all weak example I was not
not especially in my little workshop
in my little garage I was not
especially loved in the neighborhood
the smell of macaroons the sound of
machines bother some so much that a
day
I work alone in my studio
and I hear it sounds good I’m going
open because yes I open the door
I had the trio of shock the tax the same
the nss I was paralyzed during a
hour they went around the garage
in my opinion to see if nobody gets
was hiding in a fridge but that’s it
finally I am happy with the course
despite the obstacles and thank you
for listening to me
[Applause]
[Music]
he
[Music]
”
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