Deep inspiration is the time to accept
that the world is in a state
critical and this gives us terror because everything
what is wrong is a lot and before a
so big problem who is one and who
It’s me
so small
remember that one person demonstrated
change history and that power is in
You can generate big changes with
small actions and together
build the foundations of a new
universally conscious humanity that
mother earth needs our help
to heal his years
Water saving energy caring for
your waste party that coal and
protects biodiversity because the world
reflects what we have in our hearts
to believe in change is to create the field of
the innovation is possibly the only
weapon available to the human being for
break paradigms without asking so much
permission and without having to do so much
procedure on what apparently is
absurd
we live in times where the
physical, chemical and biological sciences
with the power of technologies
digital
the internet of things and intelligence
artificial but it will be that we will be
able as humanity to articulate this
fusion of knowledge for
solve the challenges that the
humanity with an early population of
9,000 million people on a planet
where resources are limited and where
climate change is transforming
life as we know
that is why it is possible to challenge a
paradigm with a deep and broad
vision about what we are doing
powerful ideas impact and solutions
pragmatic capable of generating
short-term and long-term results
hopefully modifying the
environment all entrepreneurship starts with
a vision and every vision has a
story and this is mine my name is
juan claudio de oliva maya cuéllar in the
university they said to me juan et cetera
because nobody could say my name no
I come from a family traditionally
livestock lorient
Bolivian and since I have use of reason
I had contact with nature the
entrepreneurship and uncertainty with the
nature because my holidays
childhood and adolescence are translated into
long periods and isolated in the middle
of the Bolivian Amazon
this condition made me a great
observer of how the activities of the
man directly affect the quality
of life of the ecosystems but also
I had contact with the enterprise and the
alt value of assuming high risks
to reach the top and I say it
literally in those times nahuel
used recycled aircraft from the
Second World War to transport
the meat more than 4,000 meters high
on airplanes that did not use gps in
airplanes that were not pressurized that
they put the lives of the pilots at risk
of the crew of the merchandise but
It was this condition that made me
and highly confident person and tenacious
first and foremost was how I got to my 18
years to the prestigious university once
with the intention of forming me as
agronomist and eventually incorporate
elements of environmental sustainability in
the livestock practices of the family
but it was the course of my career
where I know that a lot of
of the economic activities that
we carry out every day
exclude the cost of impacts
environmental issues that we generate and
this leads me to think if someone in
our family imported the emissions
of methane the excessive generation of
manure deforestation the
decontamination the contamination of
Water
the wear of the floors was like that
in my last year of career take the
decision to climb the carbon train
neutrality with the vision that
eventually the good practices that
can be implemented in this country
can replicate in other borders in
countries that may have a context
similar development and so that they are
consistent in the fight against
climate change
at that time I questioned if it is going to
be willing to let go of all
comfort offered
the business of the family stay in
another country only and literally without
having family I asked myself if it was going to be
able to focus my profession to solve
a paradigm of the economy and the
society for the welfare of the future
generations because I really did not feel
affinity with what the family did and
I did not want to be part of a problem;
that is really willing to create a
solution
It was like that on the day of my graduation
I only had no professional title but
I managed to convince some entrepreneurs
highlights of this country to be able to create
the first expert consulting firm in
carbon neutrality the
carbon neutrality we could define it
in very simple terms like the
capacity that organizations have
internalize the habit of measuring
reduce and offset year after year their
greenhouse gas emissions
in order to neutralize its impacts and
in this way achieve contribute and be
consistent in the mitigation of
causes and effects of climate change
to be able to do the experts in this
theme
I had to study after finishing
my career for long complex months
international standards and
scientific technical documentation with the
so that we can give an accompaniment
reliable organizations and it was fruitful
of that effort what allowed us two
years after starting the project
only accompany an important group of
the first organizations that
certified carbon neutral in this
country and that were recognized by the
government but we managed to export
our services with innovation
managing to be the biggest concert that
it was made in the history of Latin America
as carbon neutral in republic
Dominican the year 2012
an event that proposed to make a deep
and powerful message of conscience in a
country that your faith constantly of a
energy crisis
but this was not enough
but hey ok
there we are
that was not enough because we told each other
account of a whole series of problems
that prevented carbon neutrality
be something scalable in the context or in
the reality of the economies of the
small and medium enterprises but
we also saw a solution but for
achieve clarity about this
solution we had to identify
clearly what will these problems be
one in time and the cost that was
associated to implement a process of
carbon neutrality because it was simply
something inaccessible for the little ones and
medium holguin organizations of this
country as something totally unsustainable
for large corporations
also the conventional process was
perceived as something complex that generates
a lot of uncertainty and that did not allow
the organizations really empower themselves
on the subject and we also noticed a
no technology that
specialize in this matter
this was what led me to wonder
yes really with our partners and we’re going
to be able to create a platform
web that allows any
organization implement a strategy
carbon neutrality in less time and
more effectively ensuring the
compliance with these standards
international events, enabling
strategy the measure that is accessible
for any type of organization and what
more important than a process
totally user friendly and that
is not necessarily designed to
experts their studies constructively
to our competition and unlike
them what we are looking for is that in
less than an hour any organization
can start having an x-ray
of what was environmentally
happening in your business with the
Support of more than 100 use cases
of international standards and with
the support of our team of experts
this is how today companies and
organizations that use green
out
you just have to have one user and one
password is a system that allows a
very operational control in case it comes
of a transnational and automatically
all the technical reports that before
they were complex and get now
they get easily but not only
they get it easily but they
between organizations have a
Wide view in a space spectrum
and time to know what is
happening in terms of emissions
within your organization
we have managed to validate internationally
our technology as well
technically what we are doing
within organizations for
decarbonize productive economies
of Latin America and it was also the fruit of
this effort together what we
allowed to be recognized by means
international as cnn among others
We are currently supporting
More than 200 organizations collaborate in
16 countries and we are impacting more than
seven industries at this time is of
flu we are managing
approximately 600 thousand tons of
carbon dioxide equivalent year with
year amount that resembles the capacity of
carbon absorption that a forest has
Primary 75,000 hectares of tropical
forest
when you deeply trust what
what are you doing and are you willing to
loose the comfort to take risks
to believe in change is to create change
thank you very much
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