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The exciting future of virtual reality and media | Jens Franssen | TEDxLeuvenSalon


[Music]

[Music] thank you good evening when looking for

thank you good evening when looking for

thank you good evening when looking for justice when looking for solutions and

justice when looking for solutions and

justice when looking for solutions and one would be looking in the first place

one would be looking in the first place

one would be looking in the first place to get the facts right to get the

to get the facts right to get the

to get the facts right to get the stories right especially when it comes

stories right especially when it comes

stories right especially when it comes to big conflicts it’s very important

to big conflicts it’s very important

to big conflicts it’s very important that you get the story at least right of

that you get the story at least right of

that you get the story at least right of the victims of the things that happen

the victims of the things that happen

the victims of the things that happen and that’s where I that’s where

and that’s where I that’s where

and that’s where I that’s where journalism steps in that’s mainly the

journalism steps in that’s mainly the

journalism steps in that’s mainly the reason what I do today if I’m a war

reason what I do today if I’m a war

reason what I do today if I’m a war reporter if I’m a war journalist I do

reporter if I’m a war journalist I do

reporter if I’m a war journalist I do that because I think it’s very important

that because I think it’s very important

that because I think it’s very important that we should at least try to get the

that we should at least try to get the

that we should at least try to get the picture right for people that at least

picture right for people that at least

picture right for people that at least they would understand what we’re talking

they would understand what we’re talking

they would understand what we’re talking about but then again let’s be honest and

about but then again let’s be honest and

about but then again let’s be honest and let’s be real the war in Syria is going

let’s be real the war in Syria is going

let’s be real the war in Syria is going on for nearly six years who’s still

on for nearly six years who’s still

on for nearly six years who’s still interested in it when was the last time

interested in it when was the last time

interested in it when was the last time that one of you ever really read an

that one of you ever really read an

that one of you ever really read an article about Syria or SAR report that

article about Syria or SAR report that

article about Syria or SAR report that really you still get connected we’re a

really you still get connected we’re a

really you still get connected we’re a bit bored of it avoids going on for five

bit bored of it avoids going on for five

bit bored of it avoids going on for five years it has become statistics whether I

years it has become statistics whether I

years it has become statistics whether I would say in a report that ten people

would say in a report that ten people

would say in a report that ten people get killed a hundred people get killed a

get killed a hundred people get killed a

get killed a hundred people get killed a thousand people get killed will probably

thousand people get killed will probably

thousand people get killed will probably say ok one more story out of that Syria

say ok one more story out of that Syria

say ok one more story out of that Syria we know that story already but still we

we know that story already but still we

we know that story already but still we should bring the story but what if there

should bring the story but what if there

should bring the story but what if there would be a new way of telling stories

would be a new way of telling stories

would be a new way of telling stories what if there would be a new technology

what if there would be a new technology

what if there would be a new technology that allows you instead of what we

that allows you instead of what we

that allows you instead of what we normally do go there make a story and

normally do go there make a story and

normally do go there make a story and bring it back what if there would be a

bring it back what if there would be a

bring it back what if there would be a technology that would turn everything

technology that would turn everything

technology that would turn everything upside down and instead of bringing

upside down and instead of bringing

upside down and instead of bringing stories back a way that would take you

stories back a way that would take you

stories back a way that would take you there

it’s in the beginning of the war I’ve

it’s in the beginning of the war I’ve been to Syria every year sometimes

been to Syria every year sometimes

been to Syria every year sometimes multiple times and one of the stories

multiple times and one of the stories

multiple times and one of the stories that I brought a couple of times was the

that I brought a couple of times was the

that I brought a couple of times was the story of young people in Syria who in a

story of young people in Syria who in a

story of young people in Syria who in a way cook crude oil a second story that I

way cook crude oil a second story that I

way cook crude oil a second story that I brought in 360 was the story of a city

brought in 360 was the story of a city

brought in 360 was the story of a city that is completely deserted but then

that is completely deserted but then

that is completely deserted but then again let me first start with the begin

again let me first start with the begin

again let me first start with the begin at the beginning of course is my first

at the beginning of course is my first

at the beginning of course is my first love and that’s radio to be honest there

love and that’s radio to be honest there

love and that’s radio to be honest there is no better form of media and radio I

is no better form of media and radio I

is no better form of media and radio I know television was invented

know television was invented

know television was invented unfortunately there’s no better thing

unfortunately there’s no better thing

unfortunately there’s no better thing than radio trust me because if the film

than radio trust me because if the film

than radio trust me because if the film is better than a book the radio piece is

is better than a book the radio piece is

is better than a book the radio piece is better than a book because radio in

better than a book because radio in

better than a book because radio in essence it doesn’t show you the image

essence it doesn’t show you the image

essence it doesn’t show you the image you have to think on it so it’s a very

you have to think on it so it’s a very

you have to think on it so it’s a very modest medium so I started doing a

modest medium so I started doing a

modest medium so I started doing a starting working on radio like 20 years

starting working on radio like 20 years

starting working on radio like 20 years ago and I’ve done a lot of radio

ago and I’ve done a lot of radio

ago and I’ve done a lot of radio reporting it’s a couple of years ago I

reporting it’s a couple of years ago I

reporting it’s a couple of years ago I went to Syria and for the first time I

went to Syria and for the first time I

went to Syria and for the first time I brought that story that sad story all

brought that story that sad story all

brought that story that sad story all these Syrian boys in the midst of war

these Syrian boys in the midst of war

these Syrian boys in the midst of war who do that dangerous work imagine Mad

who do that dangerous work imagine Mad

who do that dangerous work imagine Mad Max it’s like an end of the world

Max it’s like an end of the world

Max it’s like an end of the world setting and these guys are cooking crude

setting and these guys are cooking crude

setting and these guys are cooking crude oil and it’s very dangerous because they

oil and it’s very dangerous because they

oil and it’s very dangerous because they do it in in giant tanks and then that

do it in in giant tanks and then that

do it in in giant tanks and then that explodes and it give fumes and they want

explodes and it give fumes and they want

explodes and it give fumes and they want to get paid like ten dollars a day and

to get paid like ten dollars a day and

to get paid like ten dollars a day and it was a society but a magnificent story

it was a society but a magnificent story

it was a society but a magnificent story to tell because you see these guys from

to tell because you see these guys from

to tell because you see these guys from 15 16 years or older who are torn in the

15 16 years or older who are torn in the

15 16 years or older who are torn in the midst of war they have no future and the

midst of war they have no future and the

midst of war they have no future and the only thing that they can do is this sad

only thing that they can do is this sad

only thing that they can do is this sad story so I brought that story on radio

story so I brought that story on radio

story so I brought that story on radio but then of course at work they hear the

but then of course at work they hear the

but then of course at work they hear the story the story in the central area

story the story in the central area

story the story in the central area until next time when you go to Syria

until next time when you go to Syria

until next time when you go to Syria we’re gonna give you a camera team as

we’re gonna give you a camera team as

we’re gonna give you a camera team as well because we want that story too you

well because we want that story too you

well because we want that story too you have to bring it on on TV

have to bring it on on TV

have to bring it on on TV because it’s really a story that one

because it’s really a story that one

because it’s really a story that one should see so the next year I go back to

should see so the next year I go back to

should see so the next year I go back to Syria and I brought the story on

Syria and I brought the story on

Syria and I brought the story on television as well so what you see is a

television as well so what you see is a

television as well so what you see is a classic see the images you see frames

classic see the images you see frames

classic see the images you see frames you see the Mad Max thing so we brought

you see the Mad Max thing so we brought

you see the Mad Max thing so we brought the story on television but still I was

the story on television but still I was

the story on television but still I was a bit frustrated still I had the feeling

a bit frustrated still I had the feeling

a bit frustrated still I had the feeling there is so much more in this story but

there is so much more in this story but

there is so much more in this story but you simply can’t tell it it’s with the

you simply can’t tell it it’s with the

you simply can’t tell it it’s with the feeling like are there any people who go

feeling like are there any people who go

feeling like are there any people who go skiing the people who go skiing like the

skiing the people who go skiing like the

skiing the people who go skiing like the moment that you’re on the top of a

moment that you’re on the top of a

moment that you’re on the top of a mountain white mountain sky blue sky you

mountain white mountain sky blue sky you

mountain white mountain sky blue sky you take your phone you take a couple of

take your phone you take a couple of

take your phone you take a couple of pictures anything wow this is great in a

pictures anything wow this is great in a

pictures anything wow this is great in a week later you come home at work with

week later you come home at work with

week later you come home at work with friends you show the picture in civic

friends you show the picture in civic

friends you show the picture in civic yeah well but in reality it was better

yeah well but in reality it was better

yeah well but in reality it was better and you know that feeling is you just

and you know that feeling is you just

and you know that feeling is you just wanted to show these people like in

wanted to show these people like in

wanted to show these people like in reality it was better but you simply

reality it was better but you simply

reality it was better but you simply can’t take reality you can’t do that

can’t take reality you can’t do that

can’t take reality you can’t do that because you wanted to show the whole

because you wanted to show the whole

because you wanted to show the whole picture and that’s what 360 does the

picture and that’s what 360 does the

picture and that’s what 360 does the first time when I saw 360 was a couple

first time when I saw 360 was a couple

first time when I saw 360 was a couple of years ago in in a small town in in

of years ago in in a small town in in

of years ago in in a small town in in Belgium and so the this guy who puts me

Belgium and so the this guy who puts me

Belgium and so the this guy who puts me one of these goggles on and it was a

one of these goggles on and it was a

one of these goggles on and it was a very sad story that I saw from a

very sad story that I saw from a

very sad story that I saw from a journalist on the New York Times with a

journalist on the New York Times with a

journalist on the New York Times with a story coming from Ebola in in Africa and

story coming from Ebola in in Africa and

story coming from Ebola in in Africa and so I start watching and I immediately

so I start watching and I immediately

so I start watching and I immediately start smiling and so the guy standing

start smiling and so the guy standing

start smiling and so the guy standing next to me said sir are you okay and say

next to me said sir are you okay and say

next to me said sir are you okay and say yes yes yes I’m okay sure and our

yes yes yes I’m okay sure and our

yes yes yes I’m okay sure and our smiling is for the first time I saw a

smiling is for the first time I saw a

smiling is for the first time I saw a technology that I had been waiting for

technology that I had been waiting for

technology that I had been waiting for so long a kind of technology that for

so long a kind of technology that for

so long a kind of technology that for the first time

the first time

the first time better than radio button and television

better than radio button and television

better than radio button and television can really give you the idea that

can really give you the idea that

can really give you the idea that instead of watching something that gives

instead of watching something that gives

instead of watching something that gives you that takes you there and that is in

you that takes you there and that is in

you that takes you there and that is in essence what 360 does now for the people

essence what 360 does now for the people

essence what 360 does now for the people who have never experienced 360 it’s very

who have never experienced 360 it’s very

who have never experienced 360 it’s very hard to tell it’s like a bit it’s like a

hard to tell it’s like a bit it’s like a

hard to tell it’s like a bit it’s like a glass of wine actually I could show you

glass of wine actually I could show you

glass of wine actually I could show you the color I could say it it tastes like

the color I could say it it tastes like

the color I could say it it tastes like this or that I could explain you how it

this or that I could explain you how it

this or that I could explain you how it smells like what what it is made of but

smells like what what it is made of but

smells like what what it is made of but in the end you should taste it so what

in the end you should taste it so what

in the end you should taste it so what I’m gonna show you is a little piece of

I’m gonna show you is a little piece of

I’m gonna show you is a little piece of if you would what we what you would see

if you would what we what you would see

if you would what we what you would see if you are looking at 360 imagine of a

if you are looking at 360 imagine of a

if you are looking at 360 imagine of a complete sphere around you somewhere

complete sphere around you somewhere

complete sphere around you somewhere else but you’re in the midst of it and

else but you’re in the midst of it and

else but you’re in the midst of it and wherever you look you always see

wherever you look you always see

wherever you look you always see everything around you so what you see is

everything around you so what you see is

everything around you so what you see is like if you would have these goggles on

like if you would have these goggles on

like if you would have these goggles on and you would be looking around but

and you would be looking around but

and you would be looking around but still think you’re just looking at it

still think you’re just looking at it

still think you’re just looking at it you’re not tasting it all this

you’re not tasting it all this

you’re not tasting it all this revolution wasn’t worth it

revolution wasn’t worth it

revolution wasn’t worth it I just want to live and become a teacher

I just want to live and become a teacher

I just want to live and become a teacher I hate this water I don’t understand it

I hate this water I don’t understand it

I hate this water I don’t understand it it has stolen everything from me

a whole new way of telling stories and

a whole new way of telling stories and the thing is it’s completely different

the thing is it’s completely different

the thing is it’s completely different because you don’t have a frame anymore

because you don’t have a frame anymore

because you don’t have a frame anymore we’re used to television we’ve grown up

we’re used to television we’ve grown up

we’re used to television we’ve grown up with television if I would show you the

with television if I would show you the

with television if I would show you the first picture a beautiful naked lady

first picture a beautiful naked lady

first picture a beautiful naked lady going into shower and the second picture

going into shower and the second picture

going into shower and the second picture would be like the door opening we know

would be like the door opening we know

would be like the door opening we know she’s gonna die the man has a knife and

she’s gonna die the man has a knife and

she’s gonna die the man has a knife and that’s the way it works

that’s the way it works

that’s the way it works that’s television works with 360 draw no

that’s television works with 360 draw no

that’s television works with 360 draw no rules because it’s new technology of

rules because it’s new technology of

rules because it’s new technology of course there are some rules but they

course there are some rules but they

course there are some rules but they apply a bit like radio but the rules are

apply a bit like radio but the rules are

apply a bit like radio but the rules are not written yet so it’s a whole new way

not written yet so it’s a whole new way

not written yet so it’s a whole new way of working because you can’t guide

of working because you can’t guide

of working because you can’t guide people anymore in your story with

people anymore in your story with

people anymore in your story with television with normal media you can say

television with normal media you can say

television with normal media you can say that okay this is what you have to see

that okay this is what you have to see

that okay this is what you have to see with 360 I give you a complete sphere

with 360 I give you a complete sphere

with 360 I give you a complete sphere around 360 but I can’t say look forward

around 360 but I can’t say look forward

around 360 but I can’t say look forward or look backward that’s what you have to

or look backward that’s what you have to

or look backward that’s what you have to do so it’s a new way of experiencing

do so it’s a new way of experiencing

do so it’s a new way of experiencing stories of course new technology comes

stories of course new technology comes

stories of course new technology comes with certain problems as well one to say

with certain problems as well one to say

with certain problems as well one to say it’s very hard to reach an audience if I

it’s very hard to reach an audience if I

it’s very hard to reach an audience if I make a radio piece if I make television

make a radio piece if I make television

make a radio piece if I make television piece we have channels to broadcast it

piece we have channels to broadcast it

piece we have channels to broadcast it with 360 it’s much more difficult yet

with 360 it’s much more difficult yet

with 360 it’s much more difficult yet it’s also difficult because with the old

it’s also difficult because with the old

it’s also difficult because with the old technology you always you can hide

technology you always you can hide

technology you always you can hide behind the camera with this you can’t

behind the camera with this you can’t

behind the camera with this you can’t hide

hide

hide because there is no behind the camera

because there is no behind the camera

because there is no behind the camera everything is in the picture and so what

everything is in the picture and so what

everything is in the picture and so what I’ve chosen for for my stories is to get

I’ve chosen for for my stories is to get

I’ve chosen for for my stories is to get myself out of the picture but how do you

myself out of the picture but how do you

myself out of the picture but how do you do that if you have a camera that films

do that if you have a camera that films

do that if you have a camera that films constantly 360 around you you hide so

constantly 360 around you you hide so

constantly 360 around you you hide so you hide out of the picture as I said

you hide out of the picture as I said

you hide out of the picture as I said the outreach is difficult yet the

the outreach is difficult yet the

the outreach is difficult yet the technology is not what it should be it’s

technology is not what it should be it’s

technology is not what it should be it’s not it’s still evolving and it’s

not it’s still evolving and it’s

not it’s still evolving and it’s evolving very far

evolving very far

evolving very far but it’s not going away 360 is not gonna

but it’s not going away 360 is not gonna

but it’s not going away 360 is not gonna go away and why is it not gonna go away

go away and why is it not gonna go away

go away and why is it not gonna go away because I know 99% of you have a

because I know 99% of you have a

because I know 99% of you have a smartphone now take your smart phones

smartphone now take your smart phones

smartphone now take your smart phones look at it really take it take your

look at it really take it take your

look at it really take it take your smart phones okay most of you people

smart phones okay most of you people

smart phones okay most of you people okay we’re gonna try at least one

okay we’re gonna try at least one

okay we’re gonna try at least one smartphone here do you have a camera in

smartphone here do you have a camera in

smartphone here do you have a camera in the front

the front

the front yes do you have one on the other side

yes do you have one on the other side

yes do you have one on the other side yes actually this is a 360 camera this

yes actually this is a 360 camera this

yes actually this is a 360 camera this is a camera de if I would turn it on on

is a camera de if I would turn it on on

is a camera de if I would turn it on on both sides it’s gonna film you and it’s

both sides it’s gonna film you and it’s

both sides it’s gonna film you and it’s gonna film me so think of this if you

gonna film me so think of this if you

gonna film me so think of this if you would have a Smart Folder process that

would have a Smart Folder process that

would have a Smart Folder process that is fast enough with a connection that is

is fast enough with a connection that is

is fast enough with a connection that is fast enough this is gonna be a way of

fast enough this is gonna be a way of

fast enough this is gonna be a way of communicating if I would put this on a

communicating if I would put this on a

communicating if I would put this on a table and I’m in the South of France and

table and I’m in the South of France and

table and I’m in the South of France and my mom is here in Belgium and we connect

my mom is here in Belgium and we connect

my mom is here in Belgium and we connect via this she can have the whole view

via this she can have the whole view

via this she can have the whole view around her and say like oh right the

around her and say like oh right the

around her and say like oh right the kids are here the dog is here instead of

kids are here the dog is here instead of

kids are here the dog is here instead of this old-fashioned single view where

this old-fashioned single view where

this old-fashioned single view where you’re always stuck within a frame

you’re always stuck within a frame

you’re always stuck within a frame forget the frame the frame is dead and

forget the frame the frame is dead and

forget the frame the frame is dead and that’s why 360 is in my opinion is gonna

that’s why 360 is in my opinion is gonna

that’s why 360 is in my opinion is gonna be the next big thing and the good thing

be the next big thing and the good thing

be the next big thing and the good thing about is instead of bringing stories

about is instead of bringing stories

about is instead of bringing stories back to here it can take you there and

back to here it can take you there and

back to here it can take you there and that is a fundamental change of looking

that is a fundamental change of looking

that is a fundamental change of looking and things thank you

and things thank you

and things thank you [Applause]

”

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