I’ve always been asked as a sustainability professional how the
sustainability professional how the
sustainability professional how the sustainability makes business sense the
sustainability makes business sense the
sustainability makes business sense the answer has always been it is about doing
answer has always been it is about doing
answer has always been it is about doing more with less it is about making
more with less it is about making
more with less it is about making resources more efficient so that we
resources more efficient so that we
resources more efficient so that we could dig up a convict growth with
could dig up a convict growth with
could dig up a convict growth with resource demand I started out my
resource demand I started out my
resource demand I started out my research in 2003 looking at closed-loop
research in 2003 looking at closed-loop
research in 2003 looking at closed-loop product lifecycle management because of
product lifecycle management because of
product lifecycle management because of my interest in resource efficiency I’m a
my interest in resource efficiency I’m a
my interest in resource efficiency I’m a huge fan of recycling since young and I
huge fan of recycling since young and I
huge fan of recycling since young and I really understood the massive impact of
really understood the massive impact of
really understood the massive impact of resource efficiency or resource
resource efficiency or resource
resource efficiency or resource depletion in the course of my work there
depletion in the course of my work there
depletion in the course of my work there are many ways to improve resource
are many ways to improve resource
are many ways to improve resource efficiency one of the most recent trend
efficiency one of the most recent trend
efficiency one of the most recent trend that we see definitely is the sharing
that we see definitely is the sharing
that we see definitely is the sharing economy the sharing economy utilizes
economy the sharing economy utilizes
economy the sharing economy utilizes untapped resources between idling
untapped resources between idling
untapped resources between idling capacity to fulfill additional consumer
capacity to fulfill additional consumer
capacity to fulfill additional consumer needs and the likes of car sharing like
needs and the likes of car sharing like
needs and the likes of car sharing like Greg hitched and that a driver could
Greg hitched and that a driver could
Greg hitched and that a driver could choose to take on additional passenger
choose to take on additional passenger
choose to take on additional passenger into his car so that he fills up the
into his car so that he fills up the
into his car so that he fills up the NDC’s in this way one journey one car
NDC’s in this way one journey one car
NDC’s in this way one journey one car you fulfill the need of at least two if
you fulfill the need of at least two if
you fulfill the need of at least two if not three or four individuals what else
not three or four individuals what else
not three or four individuals what else can we do to improve resource efficiency
can we do to improve resource efficiency
can we do to improve resource efficiency efficiency within the economy at this
efficiency within the economy at this
efficiency within the economy at this point in time I wanted to move away from
point in time I wanted to move away from
point in time I wanted to move away from sustainability to focus more on customer
sustainability to focus more on customer
sustainability to focus more on customer experience many a times people attribute
experience many a times people attribute
experience many a times people attribute sustainability to the emergence of
sustainability to the emergence of
sustainability to the emergence of circular economy
indeed the circular economy is one of
indeed the circular economy is one of the best demonstration of how
the best demonstration of how
the best demonstration of how sustainability principle be incorporated
sustainability principle be incorporated
sustainability principle be incorporated into business development however at
into business development however at
into business development however at this point in time if I take away the
this point in time if I take away the
this point in time if I take away the lens of sustainability anything that
lens of sustainability anything that
lens of sustainability anything that happened within the circular economy can
happened within the circular economy can
happened within the circular economy can actually be explained by classic
actually be explained by classic
actually be explained by classic economic theory in the traditional
economic theory in the traditional
economic theory in the traditional linear economy when a customer goes to
linear economy when a customer goes to
linear economy when a customer goes to the store it’s one transaction or
the store it’s one transaction or
the store it’s one transaction or touchpoint that you have
touchpoint that you have
touchpoint that you have with the customer for businesses the
with the customer for businesses the
with the customer for businesses the customer would not come back to you
customer would not come back to you
customer would not come back to you unless they have a complain or the
unless they have a complain or the
unless they have a complain or the product is a defect whereas in a
product is a defect whereas in a
product is a defect whereas in a circular economy whether it’s renting
circular economy whether it’s renting
circular economy whether it’s renting leasing a product achmet by design you
leasing a product achmet by design you
leasing a product achmet by design you naturally will bring your customer back
naturally will bring your customer back
naturally will bring your customer back to you to have one more additional touch
to you to have one more additional touch
to you to have one more additional touch point this additional touch point could
point this additional touch point could
point this additional touch point could provide a lot more insights and
provide a lot more insights and
provide a lot more insights and collection a data collection for
collection a data collection for
collection a data collection for businesses which would allow business to
businesses which would allow business to
businesses which would allow business to better tailor their offer for better
better tailor their offer for better
better tailor their offer for better customer experience talking about big
customer experience talking about big
customer experience talking about big data the sharing economy did not happen
data the sharing economy did not happen
data the sharing economy did not happen because there was a need to simply
because there was a need to simply
because there was a need to simply because people wanted to save the
because people wanted to save the
because people wanted to save the environment the sharing economy happened
environment the sharing economy happened
environment the sharing economy happened because there was a demand from the
because there was a demand from the
because there was a demand from the consumer for more affordable options in
consumer for more affordable options in
consumer for more affordable options in the lights of room sharing IBM be the
the lights of room sharing IBM be the
the lights of room sharing IBM be the sharing economy itself it’s one
sharing economy itself it’s one
sharing economy itself it’s one demonstration in a recent study by PwC
demonstration in a recent study by PwC
demonstration in a recent study by PwC room sharing and car sharing top the
room sharing and car sharing top the
room sharing and car sharing top the list whereas on the bottom of the list
list whereas on the bottom of the list
list whereas on the bottom of the list you have product rental why is that so
you have product rental why is that so
you have product rental why is that so I think it’s effectively down to the
I think it’s effectively down to the
I think it’s effectively down to the fact that we don’t have an efficient
fact that we don’t have an efficient
fact that we don’t have an efficient reverse logistic system happening in the
reverse logistic system happening in the
reverse logistic system happening in the economy today I’ve always dreamed of a
economy today I’ve always dreamed of a
economy today I’ve always dreamed of a universal reverse logic system
universal reverse logic system
universal reverse logic system especially with the rise of e-commerce
especially with the rise of e-commerce
especially with the rise of e-commerce today Amazon has received 33 million
today Amazon has received 33 million
today Amazon has received 33 million feedback just of frustrated packaging
feedback just of frustrated packaging
feedback just of frustrated packaging since 2009 just a lot of it back most
since 2009 just a lot of it back most
since 2009 just a lot of it back most recently doing the single day sales in
recently doing the single day sales in
recently doing the single day sales in China 2.5 8 million trees worth of
China 2.5 8 million trees worth of
China 2.5 8 million trees worth of carbon was generated just from the
carbon was generated just from the
carbon was generated just from the packaging used in a single day barely 10
packaging used in a single day barely 10
packaging used in a single day barely 10 percent get recycle I think we need to
percent get recycle I think we need to
percent get recycle I think we need to do something about it how many of you do
do something about it how many of you do
do something about it how many of you do front upon the mall packaging that you
front upon the mall packaging that you
front upon the mall packaging that you get when you receive a puzzle I for one
get when you receive a puzzle I for one
get when you receive a puzzle I for one have a lot of problem where’s the pack
have a lot of problem where’s the pack
have a lot of problem where’s the pack bubble respect
bubble respect
bubble respect especially I always thought what should
especially I always thought what should
especially I always thought what should I do with the bubble reps do I throw
I do with the bubble reps do I throw
I do with the bubble reps do I throw them away or recycle them I still think
them away or recycle them I still think
them away or recycle them I still think it’s the ways to recycle to send them
it’s the ways to recycle to send them
it’s the ways to recycle to send them for recycling they couldn’t be reused
for recycling they couldn’t be reused
for recycling they couldn’t be reused again but after a while I ran out of
again but after a while I ran out of
again but after a while I ran out of space to store them so imagine now the
space to store them so imagine now the
space to store them so imagine now the delivery man next come to your house
delivery man next come to your house
delivery man next come to your house we’ll be able to take back your OPAC eg4
we’ll be able to take back your OPAC eg4
we’ll be able to take back your OPAC eg4 recycle or reuse within the system then
recycle or reuse within the system then
recycle or reuse within the system then they would take this packaging channel
they would take this packaging channel
they would take this packaging channel it through a universal universal reverse
it through a universal universal reverse
it through a universal universal reverse logistics system that could be developed
logistics system that could be developed
logistics system that could be developed together wave through a public and
together wave through a public and
together wave through a public and private partnership the states and the
private partnership the states and the
private partnership the states and the different logistic provider can come
different logistic provider can come
different logistic provider can come together to design and operate the
together to design and operate the
together to design and operate the system like that so that for consumer
system like that so that for consumer
system like that so that for consumer like us we can benefit from having a
like us we can benefit from having a
like us we can benefit from having a common system in a system like that
common system in a system like that
common system in a system like that effectively what we’re trying to do is
effectively what we’re trying to do is
effectively what we’re trying to do is the tap on the unused capacity in the
the tap on the unused capacity in the
the tap on the unused capacity in the return trip of the courier men it is a
return trip of the courier men it is a
return trip of the courier men it is a system that would be win-win for both
system that would be win-win for both
system that would be win-win for both the consumer and businesses why is this
the consumer and businesses why is this
the consumer and businesses why is this so for the consumer firstly isn’t it a
so for the consumer firstly isn’t it a
so for the consumer firstly isn’t it a hassle to go to the recycling point and
hassle to go to the recycling point and
hassle to go to the recycling point and try to recycle your stuff it’s one
try to recycle your stuff it’s one
try to recycle your stuff it’s one common touch point where you receive
common touch point where you receive
common touch point where you receive your product and you can give back your
your product and you can give back your
your product and you can give back your old packaging or your product for
old packaging or your product for
old packaging or your product for recycling or reused at the same time I
recycling or reused at the same time I
recycling or reused at the same time I think not only conscious consumer like
think not only conscious consumer like
think not only conscious consumer like myself would do it we will actually
myself would do it we will actually
myself would do it we will actually encourage more consumer to return their
encourage more consumer to return their
encourage more consumer to return their packaging after all everyone wants to be
packaging after all everyone wants to be
packaging after all everyone wants to be sustainable given that is not too much
sustainable given that is not too much
sustainable given that is not too much of a hassle that’s what we have gotten
of a hassle that’s what we have gotten
of a hassle that’s what we have gotten from research secondly with a system
from research secondly with a system
from research secondly with a system like that you can actually choose how
like that you can actually choose how
like that you can actually choose how you want to package your product there’s
you want to package your product there’s
you want to package your product there’s a chance for us to use returnable
a chance for us to use returnable
a chance for us to use returnable damaged or choose to pack our packaging
damaged or choose to pack our packaging
damaged or choose to pack our packaging in cloth bag instead of the traditional
in cloth bag instead of the traditional
in cloth bag instead of the traditional cotton or plastics so I’ll be very happy
cotton or plastics so I’ll be very happy
cotton or plastics so I’ll be very happy to have a system like that for me to use
to have a system like that for me to use
to have a system like that for me to use on the other side of business if you
on the other side of business if you
on the other side of business if you look at it business definitely stand to
look at it business definitely stand to
look at it business definitely stand to gain why is that so
gain why is that so
gain why is that so well when we talk about reduction of
well when we talk about reduction of
well when we talk about reduction of packaging it means there will be a
packaging it means there will be a
packaging it means there will be a reduction of
reduction of
reduction of all businesses love cost-reduction right
all businesses love cost-reduction right
all businesses love cost-reduction right that’s number one number two instead of
that’s number one number two instead of
that’s number one number two instead of having to spend resources to do with
having to spend resources to do with
having to spend resources to do with frustrated emails and are unhappy
frustrated emails and are unhappy
frustrated emails and are unhappy customer now businesses could use the
customer now businesses could use the
customer now businesses could use the same amorous to better ting of more
same amorous to better ting of more
same amorous to better ting of more sustainable solutions so as to build a
sustainable solutions so as to build a
sustainable solutions so as to build a more sustainable business which in the
more sustainable business which in the
more sustainable business which in the end would give them enhance brand value
end would give them enhance brand value
end would give them enhance brand value in the business as modern consumer of
in the business as modern consumer of
in the business as modern consumer of today we should all strive to consume
today we should all strive to consume
today we should all strive to consume responsibly so that we could generate
responsibly so that we could generate
responsibly so that we could generate more growth with less resources while we
more growth with less resources while we
more growth with less resources while we continue to shop online let us start
continue to shop online let us start
continue to shop online let us start from today be more conscious as for less
from today be more conscious as for less
from today be more conscious as for less packaging we use or recycle them when
packaging we use or recycle them when
packaging we use or recycle them when generator thank you very much
generator thank you very much
generator thank you very much [Music]
”
Be First to Comment