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Let’s Reimagine our Cities through User Experience Design | Mark Tegtmeier | TEDxColoradoSprings


[Applause]

[Applause] earlier this year my family and I moved

earlier this year my family and I moved

earlier this year my family and I moved to the southeast part of Colorado

to the southeast part of Colorado

to the southeast part of Colorado Springs

Springs

Springs that’s a beautifully diverse part of the

that’s a beautifully diverse part of the

that’s a beautifully diverse part of the city with amazing views of the mountains

city with amazing views of the mountains

city with amazing views of the mountains it’s also the land of expansive parking

it’s also the land of expansive parking

it’s also the land of expansive parking lots tired-looking strip malls and

lots tired-looking strip malls and

lots tired-looking strip malls and residential areas that are largely

residential areas that are largely

residential areas that are largely separate from pretty much anything it’s

separate from pretty much anything it’s

separate from pretty much anything it’s one within within walking distance so

one within within walking distance so

one within within walking distance so when my family and I moved to this part

when my family and I moved to this part

when my family and I moved to this part of town there was something a little bit

of town there was something a little bit

of town there was something a little bit different that stood out large empty

different that stood out large empty

different that stood out large empty commercial lot not too far from our new

commercial lot not too far from our new

commercial lot not too far from our new home began to think of it as a blank

home began to think of it as a blank

home began to think of it as a blank canvas an opportunity for something a

canvas an opportunity for something a

canvas an opportunity for something a little bit different in our part of town

little bit different in our part of town

little bit different in our part of town now I’m not a city planner but as long

now I’m not a city planner but as long

now I’m not a city planner but as long as I can remember I’ve thought about

as I can remember I’ve thought about

as I can remember I’ve thought about what it is exactly that makes a city

what it is exactly that makes a city

what it is exactly that makes a city great a great place to experience as a

great a great place to experience as a

great a great place to experience as a visitor or as a resident you see I think

visitor or as a resident you see I think

visitor or as a resident you see I think about experience a lot in my line of

about experience a lot in my line of

about experience a lot in my line of work I’m a user experience designer for

work I’m a user experience designer for

work I’m a user experience designer for software products now real quick user

software products now real quick user

software products now real quick user experience design is not just about the

experience design is not just about the

experience design is not just about the visual side or the aesthetic of a piece

visual side or the aesthetic of a piece

visual side or the aesthetic of a piece of software no user experience design is

of software no user experience design is

of software no user experience design is really of all about the human being on

really of all about the human being on

really of all about the human being on the other side of the software the end

the other side of the software the end

the other side of the software the end user it’s all about understanding this

user it’s all about understanding this

user it’s all about understanding this end users behaviors understanding of the

end users behaviors understanding of the

end users behaviors understanding of the world sort of the language that they

world sort of the language that they

world sort of the language that they they speak in interacting with other

they speak in interacting with other

they speak in interacting with other things on the web and other software

things on the web and other software

things on the web and other software that they use it’s about understanding

that they use it’s about understanding

that they use it’s about understanding their needs and their goals also that we

their needs and their goals also that we

their needs and their goals also that we can create software that’s empowering

can create software that’s empowering

can create software that’s empowering maybe even more fulfilling for them so I

maybe even more fulfilling for them so I

maybe even more fulfilling for them so I began to think

began to think

began to think of how we might apply these human Center

of how we might apply these human Center

of how we might apply these human Center design principles to how we design our

design principles to how we design our

design principles to how we design our physical spaces around us in our cities

physical spaces around us in our cities

physical spaces around us in our cities and in our neighborhoods now the first

and in our neighborhoods now the first

and in our neighborhoods now the first step and arguably the most important is

step and arguably the most important is

step and arguably the most important is to understand that human being that

to understand that human being that

to understand that human being that comes into contact with our cities now

comes into contact with our cities now

comes into contact with our cities now in software we typically come up with

in software we typically come up with

in software we typically come up with maybe one to five typical user profiles

maybe one to five typical user profiles

maybe one to five typical user profiles that are based on behaviors or roles and

that are based on behaviors or roles and

that are based on behaviors or roles and responsibilities within an organization

responsibilities within an organization

responsibilities within an organization or a society their backgrounds and so on

or a society their backgrounds and so on

or a society their backgrounds and so on but when it comes to a city it becomes

but when it comes to a city it becomes

but when it comes to a city it becomes much more complex you see we have people

much more complex you see we have people

much more complex you see we have people who are visiting a city from out of town

who are visiting a city from out of town

who are visiting a city from out of town just for a weekend and families who have

just for a weekend and families who have

just for a weekend and families who have been established in a community for

been established in a community for

been established in a community for generations there are folks at all

generations there are folks at all

generations there are folks at all different points along a socio-economic

different points along a socio-economic

different points along a socio-economic spectrum there are those who have

spectrum there are those who have

spectrum there are those who have different career paths world views

different career paths world views

different career paths world views belief systems goals needs frustrations

belief systems goals needs frustrations

belief systems goals needs frustrations but there are a few things that we all

but there are a few things that we all

but there are a few things that we all share in common we all need access to

share in common we all need access to

share in common we all need access to food clean water shelter we all need a

food clean water shelter we all need a

food clean water shelter we all need a way to get from one place to another but

way to get from one place to another but

way to get from one place to another but aside from these basic physiological

aside from these basic physiological

aside from these basic physiological needs that we all have we all need

needs that we all have we all need

needs that we all have we all need healthy social interaction

healthy social interaction

healthy social interaction we all need a sense of belonging to a

we all need a sense of belonging to a

we all need a sense of belonging to a community and to a place we all need

community and to a place we all need

community and to a place we all need opportunities for meaningful work and

opportunities for meaningful work and

opportunities for meaningful work and self-expression and we all need a sense

self-expression and we all need a sense

self-expression and we all need a sense of purpose a sense that we’re living for

of purpose a sense that we’re living for

of purpose a sense that we’re living for something beyond ourselves and the

something beyond ourselves and the

something beyond ourselves and the physical space in which we live can

physical space in which we live can

physical space in which we live can either detract from or enhance these

either detract from or enhance these

either detract from or enhance these pursuits

now the next step of the design process

now the next step of the design process would be to understand the problem that

would be to understand the problem that

would be to understand the problem that we’re facing in our cities around the

we’re facing in our cities around the

we’re facing in our cities around the globe see after the Industrial

globe see after the Industrial

globe see after the Industrial Revolution our cities began to implement

Revolution our cities began to implement

Revolution our cities began to implement zoning policies made a lot of sense at

zoning policies made a lot of sense at

zoning policies made a lot of sense at the time you didn’t want to have

the time you didn’t want to have

the time you didn’t want to have factories spewing toxic chemicals into a

factories spewing toxic chemicals into a

factories spewing toxic chemicals into a neighborhood right next door where

neighborhood right next door where

neighborhood right next door where you’re raising your children but our

you’re raising your children but our

you’re raising your children but our zoning policies have done much more than

zoning policies have done much more than

zoning policies have done much more than simply separate away these industrial

simply separate away these industrial

simply separate away these industrial areas from the rest of the city these

areas from the rest of the city these

areas from the rest of the city these policies have partitioned our cities

policies have partitioned our cities

policies have partitioned our cities into residential areas commercial areas

into residential areas commercial areas

into residential areas commercial areas central business districts arts and

central business districts arts and

central business districts arts and entertainment districts and so on so you

entertainment districts and so on so you

entertainment districts and so on so you end up with some negative consequences

end up with some negative consequences

end up with some negative consequences to our society

to our society

to our society thanks to these zoning policies and

thanks to these zoning policies and

thanks to these zoning policies and increase use of the personal automobile

increase use of the personal automobile

increase use of the personal automobile you get scenes like this large expanses

you get scenes like this large expanses

you get scenes like this large expanses of homes separate from anything within

of homes separate from anything within

of homes separate from anything within walking distance that has meaning to how

walking distance that has meaning to how

walking distance that has meaning to how we live our lives so in order to get to

we live our lives so in order to get to

we live our lives so in order to get to a store a workplace a community

a store a workplace a community

a store a workplace a community gathering place we end up having to hop

gathering place we end up having to hop

gathering place we end up having to hop in our cars and travel 15 30 60 maybe

in our cars and travel 15 30 60 maybe

in our cars and travel 15 30 60 maybe even 90 minutes to get to some of these

even 90 minutes to get to some of these

even 90 minutes to get to some of these places I call this a destination culture

places I call this a destination culture

places I call this a destination culture it’s a culture in which we spend very

it’s a culture in which we spend very

it’s a culture in which we spend very little time within our own neighborhoods

little time within our own neighborhoods

little time within our own neighborhoods and our cities are much more designed

and our cities are much more designed

and our cities are much more designed around the machines that we use our

around the machines that we use our

around the machines that we use our vehicles rather than around us the

vehicles rather than around us the

vehicles rather than around us the citizens the human beings and our needs

and our culture’s end up becoming much

and our culture’s end up becoming much more transactional in nature and instead

more transactional in nature and instead

more transactional in nature and instead of our communities being based off of

of our communities being based off of

of our communities being based off of proximity they become much more about

proximity they become much more about

proximity they become much more about affinity which raises some interesting

affinity which raises some interesting

affinity which raises some interesting questions how do we love our neighbor if

questions how do we love our neighbor if

questions how do we love our neighbor if we don’t even know him and how do we

we don’t even know him and how do we

we don’t even know him and how do we tackle these big community issues that

tackle these big community issues that

tackle these big community issues that we’re facing if we don’t have a sense of

we’re facing if we don’t have a sense of

we’re facing if we don’t have a sense of belonging to our communities that’s

belonging to our communities that’s

belonging to our communities that’s based on personal relationships but

based on personal relationships but

based on personal relationships but there’s some other negative aspects to

there’s some other negative aspects to

there’s some other negative aspects to the user experience of a destination

the user experience of a destination

the user experience of a destination culture as well when we’re all trying to

culture as well when we’re all trying to

culture as well when we’re all trying to get from point A to point B in our cars

get from point A to point B in our cars

get from point A to point B in our cars we end up with traffic jams increased

we end up with traffic jams increased

we end up with traffic jams increased I’m isolated in our car bubbles away

I’m isolated in our car bubbles away

I’m isolated in our car bubbles away from friends and family and meaningful

from friends and family and meaningful

from friends and family and meaningful activities and those who are left

activities and those who are left

activities and those who are left without access to a vehicle for whatever

without access to a vehicle for whatever

without access to a vehicle for whatever reason are also left without access to

reason are also left without access to

reason are also left without access to many other important things in life

things like opportunities for work and

things like opportunities for work and opportunities to get to some of these

opportunities to get to some of these

opportunities to get to some of these social gatherings but let’s begin to

social gatherings but let’s begin to

social gatherings but let’s begin to move into the solution space now I began

move into the solution space now I began

move into the solution space now I began to take inspiration from mixed-use

to take inspiration from mixed-use

to take inspiration from mixed-use communities around the country that I’ve

communities around the country that I’ve

communities around the country that I’ve visited or frequented over the years

visited or frequented over the years

visited or frequented over the years places like 12 South in Nashville ivy

places like 12 South in Nashville ivy

places like 12 South in Nashville ivy Wilde in Colorado Springs and Fremont in

Wilde in Colorado Springs and Fremont in

Wilde in Colorado Springs and Fremont in Seattle now in a place like Fremont

Seattle now in a place like Fremont

Seattle now in a place like Fremont there are residences surrounding a sort

there are residences surrounding a sort

there are residences surrounding a sort of cultural and commercial mini hub that

of cultural and commercial mini hub that

of cultural and commercial mini hub that looks a lot like a couple main streets

so within walking distance from these

so within walking distance from these homes you have access to opportunities

homes you have access to opportunities

homes you have access to opportunities for entrepreneurship and cultural

for entrepreneurship and cultural

for entrepreneurship and cultural expression through weekend markets and

expression through weekend markets and

expression through weekend markets and events that take place throughout the

events that take place throughout the

events that take place throughout the year you have access to meaningful jobs

year you have access to meaningful jobs

year you have access to meaningful jobs like a chocolate factory in an

like a chocolate factory in an

like a chocolate factory in an international software company and you

international software company and you

international software company and you have access to social gathering places

have access to social gathering places

have access to social gathering places like pubs and coffee shops so I began to

like pubs and coffee shops so I began to

like pubs and coffee shops so I began to draw inspiration from places like

draw inspiration from places like

draw inspiration from places like Fremont and think of how we might apply

Fremont and think of how we might apply

Fremont and think of how we might apply a similar mixed use model to suburbia to

a similar mixed use model to suburbia to

a similar mixed use model to suburbia to the sprawl begin to think about what it

the sprawl begin to think about what it

the sprawl begin to think about what it might look like to repurpose abandoned

might look like to repurpose abandoned

might look like to repurpose abandoned shopping malls what it might look like

shopping malls what it might look like

shopping malls what it might look like to use some of the space now taken up by

to use some of the space now taken up by

to use some of the space now taken up by unsightly parking lots I began to think

unsightly parking lots I began to think

unsightly parking lots I began to think about what it might look like to

about what it might look like to

about what it might look like to implement this sort of planning

implement this sort of planning

implement this sort of planning philosophy as our cities continue to

philosophy as our cities continue to

philosophy as our cities continue to grow and expand in new development and

grow and expand in new development and

grow and expand in new development and finally I began to think of what it

finally I began to think of what it

finally I began to think of what it might look like in this large empty

might look like in this large empty

might look like in this large empty commercial lot near our new home in

commercial lot near our new home in

commercial lot near our new home in Southeast Colorado Springs I began to

Southeast Colorado Springs I began to

Southeast Colorado Springs I began to think about social gathering places that

think about social gathering places that

think about social gathering places that could go in this lot like an

could go in this lot like an

could go in this lot like an amphitheater like parks like coffee

amphitheater like parks like coffee

amphitheater like parks like coffee shops and pubs I began to think about

shops and pubs I began to think about

shops and pubs I began to think about access to government services within

access to government services within

access to government services within walking distance I began to think about

walking distance I began to think about

walking distance I began to think about access to entrepreneurship through lower

access to entrepreneurship through lower

access to entrepreneurship through lower barrier to entry venues such as tiny

barrier to entry venues such as tiny

barrier to entry venues such as tiny house businesses and creative co-working

house businesses and creative co-working

house businesses and creative co-working space

but I don’t see this as one isolated new

but I don’t see this as one isolated new trendy area of a city if that’s how we

trendy area of a city if that’s how we

trendy area of a city if that’s how we continue to implement this mixed use

continue to implement this mixed use

continue to implement this mixed use model could actually add to some of the

model could actually add to some of the

model could actually add to some of the sociological stress that we have in our

sociological stress that we have in our

sociological stress that we have in our cities now I see this is more of a new

cities now I see this is more of a new

cities now I see this is more of a new normal I imagine a network of these mini

normal I imagine a network of these mini

normal I imagine a network of these mini hubs throughout a city so that a

hubs throughout a city so that a

hubs throughout a city so that a majority of residents can have access

majority of residents can have access

majority of residents can have access within walking distance to all of these

within walking distance to all of these

within walking distance to all of these things that we need for life and I see

things that we need for life and I see

things that we need for life and I see these neighborhoods being connected

these neighborhoods being connected

these neighborhoods being connected through meaningful transit lines that

through meaningful transit lines that

through meaningful transit lines that are more cost efficient more innovative

are more cost efficient more innovative

are more cost efficient more innovative more natural more human I think of

more natural more human I think of

more natural more human I think of repurposing our arterial roadways to

repurposing our arterial roadways to

repurposing our arterial roadways to have bike paths and trees side by side

have bike paths and trees side by side

have bike paths and trees side by side with more innovative transportation

with more innovative transportation

with more innovative transportation perhaps light rail lines or a technology

perhaps light rail lines or a technology

perhaps light rail lines or a technology that we haven’t thought of yet but

that we haven’t thought of yet but

that we haven’t thought of yet but really this is just one man’s vision

really this is just one man’s vision

really this is just one man’s vision perhaps a framework for how we view our

perhaps a framework for how we view our

perhaps a framework for how we view our cities of the future but I’d really like

cities of the future but I’d really like

cities of the future but I’d really like to invite all of us into this space of

to invite all of us into this space of

to invite all of us into this space of human centered community design I’d like

human centered community design I’d like

human centered community design I’d like us all to consider the people around us

us all to consider the people around us

us all to consider the people around us who are coming into contact with our

who are coming into contact with our

who are coming into contact with our neighborhoods and our cities I’d like us

neighborhoods and our cities I’d like us

neighborhoods and our cities I’d like us all to consider and research and

all to consider and research and

all to consider and research and understand the problems that we’re

understand the problems that we’re

understand the problems that we’re facing whether they be unique to the

facing whether they be unique to the

facing whether they be unique to the communities and cities that were in or

communities and cities that were in or

communities and cities that were in or shared by many of the cities that we

shared by many of the cities that we

shared by many of the cities that we come in contact with around the globe

come in contact with around the globe

come in contact with around the globe and then I like us all to move into this

and then I like us all to move into this

and then I like us all to move into this space

space

space as creatives as innovators as

as creatives as innovators as

as creatives as innovators as entrepreneurs as neighbors of AI da ting

entrepreneurs as neighbors of AI da ting

entrepreneurs as neighbors of AI da ting innovative solutions to these problems

innovative solutions to these problems

innovative solutions to these problems that we’re facing implementing testing

that we’re facing implementing testing

that we’re facing implementing testing and iterating along the way so I’d like

and iterating along the way so I’d like

and iterating along the way so I’d like to leave us with one final challenge in

to leave us with one final challenge in

to leave us with one final challenge in the spirit of those famous words of John

the spirit of those famous words of John

the spirit of those famous words of John F Kennedy I’d like to challenge us to

F Kennedy I’d like to challenge us to

F Kennedy I’d like to challenge us to ask not what our cities and our

ask not what our cities and our

ask not what our cities and our neighborhoods can do for us but what we

neighborhoods can do for us but what we

neighborhoods can do for us but what we can do to design better experiences for

can do to design better experiences for

can do to design better experiences for all who come in contact with them thank

all who come in contact with them thank

all who come in contact with them thank you

you

you [Applause]

”

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