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Reclaiming Journalism for Readers – the Story of a Renaissance | Nadja Schnetzler | TEDxZurich


picture a tiny campus on the countryside

picture a tiny campus on the countryside with about 300 students cows walking

with about 300 students cows walking

with about 300 students cows walking slowly and peacefully over the

slowly and peacefully over the

slowly and peacefully over the schoolyard yes seriously that is my high

schoolyard yes seriously that is my high

schoolyard yes seriously that is my high school in the year 1988 in a small town

school in the year 1988 in a small town

school in the year 1988 in a small town in Switzerland this senior I admire

in Switzerland this senior I admire

in Switzerland this senior I admire walks up to me and she says I read some

walks up to me and she says I read some

walks up to me and she says I read some of your stories you seem to have great

of your stories you seem to have great

of your stories you seem to have great ideas would you like to take over from

ideas would you like to take over from

ideas would you like to take over from me as the editor-in-chief of the school

me as the editor-in-chief of the school

me as the editor-in-chief of the school newspaper I was like are you kidding of

newspaper I was like are you kidding of

newspaper I was like are you kidding of course in no time I was able to learn

course in no time I was able to learn

course in no time I was able to learn everything about the value creation

everything about the value creation

everything about the value creation chain of a product the first in a series

chain of a product the first in a series

chain of a product the first in a series of amazing and challenging

of amazing and challenging

of amazing and challenging entrepreneurial experiences in my life

entrepreneurial experiences in my life

entrepreneurial experiences in my life do you know what the single best thing

do you know what the single best thing

do you know what the single best thing about a school newspaper is it is that

about a school newspaper is it is that

about a school newspaper is it is that you really really know your readers

you really really know your readers

you really really know your readers teachers and students alike you meet

teachers and students alike you meet

teachers and students alike you meet them every day they tell you what

them every day they tell you what

them every day they tell you what bothers them what give them sleepless

bothers them what give them sleepless

bothers them what give them sleepless nights what needs to change you sell

nights what needs to change you sell

nights what needs to change you sell them the paper personally putting it

them the paper personally putting it

them the paper personally putting it into their hands on the schoolyard

into their hands on the schoolyard

into their hands on the schoolyard taking their money looking them in the

taking their money looking them in the

taking their money looking them in the eyes

eyes

eyes this experience shaped my understanding

this experience shaped my understanding

this experience shaped my understanding of journalism and entrepreneurship more

of journalism and entrepreneurship more

of journalism and entrepreneurship more than anything else I did not pursue a

than anything else I did not pursue a

than anything else I did not pursue a career in journalism because my calling

career in journalism because my calling

career in journalism because my calling was to start and build up a company that

was to start and build up a company that

was to start and build up a company that helps others create and implement great

helps others create and implement great

helps others create and implement great ideas but I watched from afar how media

ideas but I watched from afar how media

ideas but I watched from afar how media developed over the last 25 years and

developed over the last 25 years and

developed over the last 25 years and this development often gave me pause so

this development often gave me pause so

this development often gave me pause so I did not have to think very long when

I did not have to think very long when

I did not have to think very long when about two years ago two of the most

about two years ago two of the most

about two years ago two of the most renowned Swiss journalists who are

renowned Swiss journalists who are

renowned Swiss journalists who are discussing to create a new digital

discussing to create a new digital

discussing to create a new digital magazine approached me they were looking

magazine approached me they were looking

magazine approached me they were looking for someone

for someone

for someone to join the team to support them with

to join the team to support them with

to join the team to support them with idea finding and collaboration skills

idea finding and collaboration skills

idea finding and collaboration skills over the course of our first meetings I

over the course of our first meetings I

over the course of our first meetings I started to grasp the set of problems

started to grasp the set of problems

started to grasp the set of problems that make it impossible for journalists

that make it impossible for journalists

that make it impossible for journalists in many media companies today to do the

in many media companies today to do the

in many media companies today to do the job they would really really love to do

job they would really really love to do

job they would really really love to do well in forming their audience about

well in forming their audience about

well in forming their audience about issues that are important here are three

issues that are important here are three

issues that are important here are three of those problems problem number one

of those problems problem number one

of those problems problem number one publishers are cutting funds for

publishers are cutting funds for

publishers are cutting funds for journalists and journalism every year

journalists and journalism every year

journalists and journalism every year closing regional titles or pooling

closing regional titles or pooling

closing regional titles or pooling editorial teams across different regions

editorial teams across different regions

editorial teams across different regions this leads to a substantial lack of

this leads to a substantial lack of

this leads to a substantial lack of media diversity which means that some

media diversity which means that some

media diversity which means that some people can literally just get

people can literally just get

people can literally just get information from one provider no matter

information from one provider no matter

information from one provider no matter how much and what they read

how much and what they read

how much and what they read cutting resources also leads to a

cutting resources also leads to a

cutting resources also leads to a drastic lack of time for journalists

drastic lack of time for journalists

drastic lack of time for journalists which means that they cannot spend the

which means that they cannot spend the

which means that they cannot spend the time needed to research and deliver

time needed to research and deliver

time needed to research and deliver outstanding stories problem number two

outstanding stories problem number two

outstanding stories problem number two more and more media are either bought by

more and more media are either bought by

more and more media are either bought by or funded by people with a specific

or funded by people with a specific

or funded by people with a specific political agenda influencing the

political agenda influencing the

political agenda influencing the editorial teams into the direction of

editorial teams into the direction of

editorial teams into the direction of that agenda creating a journalism that

that agenda creating a journalism that

that agenda creating a journalism that is mostly looking at the world from a

is mostly looking at the world from a

is mostly looking at the world from a single perspective problem number three

single perspective problem number three

single perspective problem number three media companies today more than ever are

media companies today more than ever are

media companies today more than ever are in business with the advertisers and

in business with the advertisers and

in business with the advertisers and thanks to the endless options of

thanks to the endless options of

thanks to the endless options of measuring behavior of consumers online

measuring behavior of consumers online

measuring behavior of consumers online content can be optimized to make more

content can be optimized to make more

content can be optimized to make more people click on it or for people to read

people click on it or for people to read

people click on it or for people to read content that they think is journalism

content that they think is journalism

content that they think is journalism but is in fact advertisement or content

but is in fact advertisement or content

but is in fact advertisement or content that is paid disguised as journalism all

that is paid disguised as journalism all

that is paid disguised as journalism all these problems and some more lead to

these problems and some more lead to

these problems and some more lead to journalism that is no longer doing what

journalism that is no longer doing what

journalism that is no longer doing what it is first and foremost supposed to do

it is first and foremost supposed to do

it is first and foremost supposed to do providing citizens with unbiased

providing citizens with unbiased

providing citizens with unbiased information to quote the character

information to quote the character

information to quote the character Mackenzie McHale from the series the

Mackenzie McHale from the series the

Mackenzie McHale from the series the news

news

news there is nothing more important in a

there is nothing more important in a

there is nothing more important in a democracy than a well-informed

democracy than a well-informed

democracy than a well-informed electorate in Switzerland it is even

electorate in Switzerland it is even

electorate in Switzerland it is even more important because we do not just

more important because we do not just

more important because we do not just elect our politicians we actually vote

elect our politicians we actually vote

elect our politicians we actually vote on important issues directly as citizens

on important issues directly as citizens

on important issues directly as citizens several times a year our complex world

several times a year our complex world

several times a year our complex world calls more than ever for outstanding and

calls more than ever for outstanding and

calls more than ever for outstanding and independent journalism there was never

independent journalism there was never

independent journalism there was never so much need for information in a sea of

so much need for information in a sea of

so much need for information in a sea of noise there was never so much

noise there was never so much

noise there was never so much interesting and important topics to

interesting and important topics to

interesting and important topics to cover and explore and so many incredible

cover and explore and so many incredible

cover and explore and so many incredible possibilities to deliver content in an

possibilities to deliver content in an

possibilities to deliver content in an informative as well as interesting way

informative as well as interesting way

informative as well as interesting way but it’s not really journalism that is

but it’s not really journalism that is

but it’s not really journalism that is having a crisis it is the business model

having a crisis it is the business model

having a crisis it is the business model of the large publishing companies that

of the large publishing companies that

of the large publishing companies that is no longer functioning it has become a

is no longer functioning it has become a

is no longer functioning it has become a system that does not allow journalists

system that does not allow journalists

system that does not allow journalists to do their job properly so we decided

to do their job properly so we decided

to do their job properly so we decided to create a new company that would allow

to create a new company that would allow

to create a new company that would allow for truly independent journalism

for truly independent journalism

for truly independent journalism accountable only to its readers what

accountable only to its readers what

accountable only to its readers what does that mean it means putting

does that mean it means putting

does that mean it means putting journalism at centre stage and it means

journalism at centre stage and it means

journalism at centre stage and it means putting the reader at center stage and

putting the reader at center stage and

putting the reader at center stage and cutting out everything else it requires

cutting out everything else it requires

cutting out everything else it requires making sure that journalists work in an

making sure that journalists work in an

making sure that journalists work in an environment that gives them the freedom

environment that gives them the freedom

environment that gives them the freedom time and agency to do their job well and

time and agency to do their job well and

time and agency to do their job well and to make sure that readers know that what

to make sure that readers know that what

to make sure that readers know that what they are getting from these journalists

they are getting from these journalists

they are getting from these journalists has no intermediate no advertisers to

has no intermediate no advertisers to

has no intermediate no advertisers to make happy no 3rd interests to cover an

make happy no 3rd interests to cover an

make happy no 3rd interests to cover an environment in which journalists are

environment in which journalists are

environment in which journalists are only accountable to their readers their

only accountable to their readers their

only accountable to their readers their conscience and their professional ethos

conscience and their professional ethos

conscience and their professional ethos the truth is that this kind of

the truth is that this kind of

the truth is that this kind of journalism cannot be free of charge if

journalism cannot be free of charge if

journalism cannot be free of charge if there is no intermediate between the

there is no intermediate between the

there is no intermediate between the journalists and the reader the reader

journalists and the reader the reader

journalists and the reader the reader has to pick up the bill this is the only

has to pick up the bill this is the only

has to pick up the bill this is the only way to ensure truly independent

way to ensure truly independent

way to ensure truly independent journalism if journalists try to create

journalism if journalists try to create

journalism if journalists try to create a magazine on their own they have a

a magazine on their own they have a

a magazine on their own they have a journalist’s perspective if business

journalist’s perspective if business

journalist’s perspective if business people want to

people want to

people want to come up with a new model for digital

come up with a new model for digital

come up with a new model for digital journalism they have a business

journalism they have a business

journalism they have a business perspective if IT developers create a

perspective if IT developers create a

perspective if IT developers create a platform for awesome digital journalism

platform for awesome digital journalism

platform for awesome digital journalism they have a developer’s perspective but

they have a developer’s perspective but

they have a developer’s perspective but if all of them do it together from the

if all of them do it together from the

if all of them do it together from the beginning they need to understand each

beginning they need to understand each

beginning they need to understand each other’s thinking universes and positions

other’s thinking universes and positions

other’s thinking universes and positions and find unique solutions together this

and find unique solutions together this

and find unique solutions together this is why from the beginning the founding

is why from the beginning the founding

is why from the beginning the founding team of our company was composed of

team of our company was composed of

team of our company was composed of journalists businesspeople and IT

journalists businesspeople and IT

journalists businesspeople and IT specialists all working closely together

specialists all working closely together

specialists all working closely together all on I level all following a clear and

all on I level all following a clear and

all on I level all following a clear and common purpose we also wanted to

common purpose we also wanted to

common purpose we also wanted to integrate the people who know best what

integrate the people who know best what

integrate the people who know best what really is to change in Switzerland for

really is to change in Switzerland for

really is to change in Switzerland for journalists to do their job well we

journalists to do their job well we

journalists to do their job well we invited people working at many different

invited people working at many different

invited people working at many different media companies in Switzerland to join

media companies in Switzerland to join

media companies in Switzerland to join the conversation early we all met for

the conversation early we all met for

the conversation early we all met for more than a year every second week over

more than a year every second week over

more than a year every second week over wine and dinner to discuss the best way

wine and dinner to discuss the best way

wine and dinner to discuss the best way to create our media company up to 80

to create our media company up to 80

to create our media company up to 80 people many of them journalists who

people many of them journalists who

people many of them journalists who never spoke a word to the outside about

never spoke a word to the outside about

never spoke a word to the outside about these gatherings because that would have

these gatherings because that would have

these gatherings because that would have been the end of the idea we trusted and

been the end of the idea we trusted and

been the end of the idea we trusted and still trust that sharing our ideas and

still trust that sharing our ideas and

still trust that sharing our ideas and insights will improve them we want to

insights will improve them we want to

insights will improve them we want to share our insights with others in the

share our insights with others in the

share our insights with others in the media landscape because there should be

media landscape because there should be

media landscape because there should be many more media companies who are

many more media companies who are

many more media companies who are interested in being in a relationship

interested in being in a relationship

interested in being in a relationship with their audiences directly in the

with their audiences directly in the

with their audiences directly in the same collaborative way we created our

same collaborative way we created our

same collaborative way we created our manifesto for journalism as we all think

manifesto for journalism as we all think

manifesto for journalism as we all think it should be it is the manifesto for

it should be it is the manifesto for

it should be it is the manifesto for everyone involved in our venture but at

everyone involved in our venture but at

everyone involved in our venture but at the same time we are sure that most

the same time we are sure that most

the same time we are sure that most journalists everywhere agree with its

journalists everywhere agree with its

journalists everywhere agree with its content creating that manifesto with all

content creating that manifesto with all

content creating that manifesto with all the different people involved in our

the different people involved in our

the different people involved in our cause helped us identify what we would

cause helped us identify what we would

cause helped us identify what we would be focusing on what bound us together

be focusing on what bound us together

be focusing on what bound us together what our mission is and how we will

what our mission is and how we will

what our mission is and how we will connect to our future readers here it is

connect to our future readers here it is

connect to our future readers here it is spoken by the founding team owner

spoken by the founding team owner

spoken by the founding team owner journalist Moz

journalist Moz

journalist Moz Canada Makati owned a democratic kind of

Canada Makati owned a democratic kind of

Canada Makati owned a democratic kind of Rights

Rights

Rights Jonah is most ear tip of the orphanages

Jonah is most ear tip of the orphanages

Jonah is most ear tip of the orphanages air shaft thus far about their vet we

air shaft thus far about their vet we

air shaft thus far about their vet we worked the best in argument a grayish

worked the best in argument a grayish

worked the best in argument a grayish funnel is most body else the father whom

funnel is most body else the father whom

funnel is most body else the father whom deliberate unraveled shown anta’s st a

deliberate unraveled shown anta’s st a

deliberate unraveled shown anta’s st a seed addicted to Aveda up shaft tunnel

seed addicted to Aveda up shaft tunnel

seed addicted to Aveda up shaft tunnel isthmus is don kinged there are claims

isthmus is don kinged there are claims

isthmus is don kinged there are claims an Alf Kaaba is the critic term must

an Alf Kaaba is the critic term must

an Alf Kaaba is the critic term must resolve is journalism Ismail as knew

resolve is journalism Ismail as knew

resolve is journalism Ismail as knew Ranga shaft through eating very

Ranga shaft through eating very

Ranga shaft through eating very concerning virginal is most market with

concerning virginal is most market with

concerning virginal is most market with an infant bottom video finish cut then

an infant bottom video finish cut then

an infant bottom video finish cut then in the tamil kalki can’t describe me

in the tamil kalki can’t describe me

in the tamil kalki can’t describe me over hell in Lebanon mention revenue

over hell in Lebanon mention revenue

over hell in Lebanon mention revenue ticket info methionine infernal ticket

ticket info methionine infernal ticket

ticket info methionine infernal ticket and Shiro into traffic gutter journalism

and Shiro into traffic gutter journalism

and Shiro into traffic gutter journalism OHS she experienced teams in the very

OHS she experienced teams in the very

OHS she experienced teams in the very card China Afghanistan building and

card China Afghanistan building and

card China Afghanistan building and building fucking on Suze Orman hanging

building fucking on Suze Orman hanging

building fucking on Suze Orman hanging to leave and por por una technique not

to leave and por por una technique not

to leave and por por una technique not best in garrison wanna force for new

best in garrison wanna force for new

best in garrison wanna force for new madam else telenovela journalist mascara

madam else telenovela journalist mascara

madam else telenovela journalist mascara backlight is there find there you are

backlight is there find there you are

backlight is there find there you are Alton angst foreign oil

Alton angst foreign oil

Alton angst foreign oil autosomal isthmus world light soft light

autosomal isthmus world light soft light

autosomal isthmus world light soft light and shaft night in shock can me on the

and shaft night in shock can me on the

and shaft night in shock can me on the earth of the kind with an ethnic Thomas

earth of the kind with an ethnic Thomas

earth of the kind with an ethnic Thomas no aqui ridges for closes public-owned

no aqui ridges for closes public-owned

no aqui ridges for closes public-owned see Z Z dick see on see see on see

we named our future digital magazine a

we named our future digital magazine a public gaze pública means the common

public gaze pública means the common

public gaze pública means the common good or the public affair we want to

good or the public affair we want to

good or the public affair we want to reclaim the common good and the public

reclaim the common good and the public

reclaim the common good and the public affair make sure that people talk about

affair make sure that people talk about

affair make sure that people talk about things that are important to all of us

things that are important to all of us

things that are important to all of us as a society and help reclaim the things

as a society and help reclaim the things

as a society and help reclaim the things that we must take care of together it

that we must take care of together it

that we must take care of together it felt good to reclaim the word Republican

felt good to reclaim the word Republican

felt good to reclaim the word Republican and to give it back its original meaning

and to give it back its original meaning

and to give it back its original meaning in a world in which it had become a mere

in a world in which it had become a mere

in a world in which it had become a mere shadow of its former self to make sure

shadow of its former self to make sure

shadow of its former self to make sure that we have a structure that can

that we have a structure that can

that we have a structure that can actually accomplish what we want reader

actually accomplish what we want reader

actually accomplish what we want reader center journalism we worked very hard at

center journalism we worked very hard at

center journalism we worked very hard at creating a unique and at the same time

creating a unique and at the same time

creating a unique and at the same time simple model our structure has two sides

simple model our structure has two sides

simple model our structure has two sides the cooperative project our is a

the cooperative project our is a

the cooperative project our is a not-for-profit organization with the

not-for-profit organization with the

not-for-profit organization with the goal to strengthen democracy by

goal to strengthen democracy by

goal to strengthen democracy by developing new media projects that are

developing new media projects that are

developing new media projects that are of true value to the citizens in a

of true value to the citizens in a

of true value to the citizens in a democracy it shares its knowledge work

democracy it shares its knowledge work

democracy it shares its knowledge work and insights in an open source manner

and insights in an open source manner

and insights in an open source manner with everyone who is interested in that

with everyone who is interested in that

with everyone who is interested in that cause the public on the other hand has

cause the public on the other hand has

cause the public on the other hand has only one mission to do great journalism

only one mission to do great journalism

only one mission to do great journalism that is in business with its readers as

that is in business with its readers as

that is in business with its readers as powerful as possible

powerful as possible

powerful as possible as small as necessary able to become

as small as necessary able to become

as small as necessary able to become profitable within a reasonable amount of

profitable within a reasonable amount of

profitable within a reasonable amount of time we will publish only one to three

time we will publish only one to three

time we will publish only one to three stories per day and focus on the big

stories per day and focus on the big

stories per day and focus on the big debates that are crucial for our society

debates that are crucial for our society

debates that are crucial for our society and for citizens with a global mindset

and for citizens with a global mindset

and for citizens with a global mindset in the years to come we also want to

in the years to come we also want to

in the years to come we also want to have an ongoing dialogue with our

have an ongoing dialogue with our

have an ongoing dialogue with our readers about our work and spend much

readers about our work and spend much

readers about our work and spend much time debating with them online and at

time debating with them online and at

time debating with them online and at life events its journalists job to

life events its journalists job to

life events its journalists job to invest as much time as necessary into a

invest as much time as necessary into a

invest as much time as necessary into a story to make it understandable to a

story to make it understandable to a

story to make it understandable to a reader in much less time than the

reader in much less time than the

reader in much less time than the journalist needed to research and write

journalist needed to research and write

journalist needed to research and write it as Constantine one of the journalists

it as Constantine one of the journalists

it as Constantine one of the journalists founders of a public puts it it’s the

founders of a public puts it it’s the

founders of a public puts it it’s the journalists who have to suffer not the

journalists who have to suffer not the

journalists who have to suffer not the readers we needed to explain the urgency

readers we needed to explain the urgency

readers we needed to explain the urgency of the problem set I described earlier

of the problem set I described earlier

of the problem set I described earlier and the necess

and the necess

and the necess for readers to pick up the bill we did

for readers to pick up the bill we did

for readers to pick up the bill we did not want consumers we wanted people who

not want consumers we wanted people who

not want consumers we wanted people who really really cared about our mission to

really really cared about our mission to

really really cared about our mission to be the first members of our community

be the first members of our community

be the first members of our community how do you convince future readers to

how do you convince future readers to

how do you convince future readers to become active and spend money to get

become active and spend money to get

become active and spend money to get independent journalism when online

independent journalism when online

independent journalism when online offers are mostly free we decided to do

offers are mostly free we decided to do

offers are mostly free we decided to do a crowdfunding to convince at least 3000

a crowdfunding to convince at least 3000

a crowdfunding to convince at least 3000 people of our cause each person who pays

people of our cause each person who pays

people of our cause each person who pays the membership fee of 240 Swiss francs

the membership fee of 240 Swiss francs

the membership fee of 240 Swiss francs per year owns a part of Republic because

per year owns a part of Republic because

per year owns a part of Republic because their contributions are pooled in the

their contributions are pooled in the

their contributions are pooled in the co-operative who owns about 45% of the

co-operative who owns about 45% of the

co-operative who owns about 45% of the digital magazine all of them are now our

digital magazine all of them are now our

digital magazine all of them are now our publishers and take great pride in that

publishers and take great pride in that

publishers and take great pride in that instead of the five weeks we thought we

instead of the five weeks we thought we

instead of the five weeks we thought we would need to get 3000 members we

would need to get 3000 members we

would need to get 3000 members we reached our crowdfunding goal within

reached our crowdfunding goal within

reached our crowdfunding goal within just seven hours the next day we had

just seven hours the next day we had

just seven hours the next day we had already reached 10,000 members which

already reached 10,000 members which

already reached 10,000 members which equals 2.4 million Swiss francs

equals 2.4 million Swiss francs

equals 2.4 million Swiss francs it was the largest crowdfunding for a

it was the largest crowdfunding for a

it was the largest crowdfunding for a media venture ever worldwide it was

media venture ever worldwide it was

media venture ever worldwide it was overwhelmingly clear that our passion to

overwhelmingly clear that our passion to

overwhelmingly clear that our passion to find a new functioning business model to

find a new functioning business model to

find a new functioning business model to provide outstanding journalism was

provide outstanding journalism was

provide outstanding journalism was contagious and that people agreed with

contagious and that people agreed with

contagious and that people agreed with our assessment of the problem and saw

our assessment of the problem and saw

our assessment of the problem and saw the necessity to being part of the

the necessity to being part of the

the necessity to being part of the solution

solution

solution many of the almost 14,000 people who

many of the almost 14,000 people who

many of the almost 14,000 people who participated in the crowdfunding have

participated in the crowdfunding have

participated in the crowdfunding have shared a statement and a picture on our

shared a statement and a picture on our

shared a statement and a picture on our community wall becoming avid ambassadors

community wall becoming avid ambassadors

community wall becoming avid ambassadors for the cause helping us to find

for the cause helping us to find

for the cause helping us to find additional members our break-even point

additional members our break-even point

additional members our break-even point is at 22,000 members if we have a stable

is at 22,000 members if we have a stable

is at 22,000 members if we have a stable readership at this level or higher a

readership at this level or higher a

readership at this level or higher a public will be truly and uniquely funded

public will be truly and uniquely funded

public will be truly and uniquely funded by its readers and will sustain itself

by its readers and will sustain itself

by its readers and will sustain itself we are now in the process of preparing

we are now in the process of preparing

we are now in the process of preparing our launch which will happen in January

our launch which will happen in January

our launch which will happen in January 2018 from the founding team we have

2018 from the founding team we have

2018 from the founding team we have grown into a team of more than 20 people

grown into a team of more than 20 people

grown into a team of more than 20 people who are working on making our idea a

who are working on making our idea a

who are working on making our idea a reality the largest part of this team

reality the largest part of this team

reality the largest part of this team are journalists or as we like to call

are journalists or as we like to call

are journalists or as we like to call them the expedition team into reality

them the expedition team into reality

them the expedition team into reality this very diverse team of women and men

this very diverse team of women and men

this very diverse team of women and men of different ages

of different ages

of different ages and with different political stand

and with different political stand

and with different political stand points is working very hard on their

points is working very hard on their

points is working very hard on their first stories to provide content that

first stories to provide content that

first stories to provide content that will make a true difference in the vast

will make a true difference in the vast

will make a true difference in the vast sea of media noise and distractions that

sea of media noise and distractions that

sea of media noise and distractions that we all experience today they are

we all experience today they are

we all experience today they are debating about stories every day

debating about stories every day

debating about stories every day identifying the most relevant ones

identifying the most relevant ones

identifying the most relevant ones everyone on our team is creating the

everyone on our team is creating the

everyone on our team is creating the digital presence of a public together

digital presence of a public together

digital presence of a public together developers designers businesspeople

developers designers businesspeople

developers designers businesspeople founders editors community developers

founders editors community developers

founders editors community developers come together to fulfill our promise

come together to fulfill our promise

come together to fulfill our promise there is no boss saying how it should be

there is no boss saying how it should be

there is no boss saying how it should be or rather there are now 14,500 bosses

or rather there are now 14,500 bosses

or rather there are now 14,500 bosses and Counting already our publishers are

and Counting already our publishers are

and Counting already our publishers are watching us as we work on fulfilling our

watching us as we work on fulfilling our

watching us as we work on fulfilling our promise and we know exactly who we are

promise and we know exactly who we are

promise and we know exactly who we are working for there are important

working for there are important

working for there are important developments and challenges ahead in

developments and challenges ahead in

developments and challenges ahead in many areas that concern all of us in

many areas that concern all of us in

many areas that concern all of us in every corner of this planet we live in a

every corner of this planet we live in a

every corner of this planet we live in a complex ever-changing networked world

complex ever-changing networked world

complex ever-changing networked world and many of those challenges we can only

and many of those challenges we can only

and many of those challenges we can only solve together good journalism can help

solve together good journalism can help

solve together good journalism can help us understand these issues and help us

us understand these issues and help us

us understand these issues and help us come to better decisions and solutions

come to better decisions and solutions

come to better decisions and solutions it took courage to start something new

it took courage to start something new

it took courage to start something new and rethink a system that no longer

and rethink a system that no longer

and rethink a system that no longer works what motivates us is that we are

works what motivates us is that we are

works what motivates us is that we are not alone trying to create sustainable

not alone trying to create sustainable

not alone trying to create sustainable reader founded journalism there are

reader founded journalism there are

reader founded journalism there are several projects that started before us

several projects that started before us

several projects that started before us or are just starting now such as the

or are just starting now such as the

or are just starting now such as the correspondent in the Netherlands or

correspondent in the Netherlands or

correspondent in the Netherlands or hippota in Luxembourg also big

hippota in Luxembourg also big

hippota in Luxembourg also big newspapers as The Guardian or the New

newspapers as The Guardian or the New

newspapers as The Guardian or the New York Times have seen a substantial

York Times have seen a substantial

York Times have seen a substantial increase in paid subscriptions in the

increase in paid subscriptions in the

increase in paid subscriptions in the current political climate join the

current political climate join the

current political climate join the movement and create models that put the

movement and create models that put the

movement and create models that put the audience at the center of your

audience at the center of your

audience at the center of your activities and allow journalists to work

activities and allow journalists to work

activities and allow journalists to work truly independently the time is ready

truly independently the time is ready

truly independently the time is ready for more of us thank you

”

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