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‘Storied’ seafood & community-led technology | Serge Raemaekers | TEDxCapeTownSalon


I’m going to convince you tonight or at

I’m going to convince you tonight or at least I’m gonna try that if we really

least I’m gonna try that if we really

least I’m gonna try that if we really want to save the world’s ocean

want to save the world’s ocean

want to save the world’s ocean if one address overfishing address the

if one address overfishing address the

if one address overfishing address the fisheries crisis we need to keep eating

fisheries crisis we need to keep eating

fisheries crisis we need to keep eating fish

fish

fish perhaps we even need to eat more fish

perhaps we even need to eat more fish

perhaps we even need to eat more fish yes you heard me right

yes you heard me right

yes you heard me right more fish of course we need to choose to

more fish of course we need to choose to

more fish of course we need to choose to eat the right kind of fish caught by the

eat the right kind of fish caught by the

eat the right kind of fish caught by the right kind of Fisher Fisher man Fisher

right kind of Fisher Fisher man Fisher

right kind of Fisher Fisher man Fisher woman why because who fishes matters it

woman why because who fishes matters it

woman why because who fishes matters it matters to the sustainability of our

matters to the sustainability of our

matters to the sustainability of our oceans to our food systems now my

oceans to our food systems now my

oceans to our food systems now my argument might be quite different from

argument might be quite different from

argument might be quite different from what you may think or what you we hear

what you may think or what you we hear

what you may think or what you we hear in the mainstream media and believe me

in the mainstream media and believe me

in the mainstream media and believe me I’m a conservationist at heart otherwise

I’m a conservationist at heart otherwise

I’m a conservationist at heart otherwise I wouldn’t be standing here but widely

I wouldn’t be standing here but widely

I wouldn’t be standing here but widely advocate tools such as marine protected

advocate tools such as marine protected

advocate tools such as marine protected areas or very useful in very specific

areas or very useful in very specific

areas or very useful in very specific contexts if set up in the right kind of

contexts if set up in the right kind of

contexts if set up in the right kind of environment are not the best solution

environment are not the best solution

environment are not the best solution the most scalable solution to address

the most scalable solution to address

the most scalable solution to address the crisis in our oceans to unpack my

the crisis in our oceans to unpack my

the crisis in our oceans to unpack my proposition to to give you kind of a

proposition to to give you kind of a

proposition to to give you kind of a glimpse of my perspective I’m going to

glimpse of my perspective I’m going to

glimpse of my perspective I’m going to take you a bit of an on a journey I’m

take you a bit of an on a journey I’m

take you a bit of an on a journey I’m gonna go back a few steps and go back to

gonna go back a few steps and go back to

gonna go back a few steps and go back to where I started to get you through and

where I started to get you through and

where I started to get you through and how I’ve come at this conclusion I’m

how I’ve come at this conclusion I’m

how I’ve come at this conclusion I’m Sara markers

Sara markers

Sara markers I grew up in urban Europe and as a kid I

I grew up in urban Europe and as a kid I

I grew up in urban Europe and as a kid I was very quickly intrigued like many of

was very quickly intrigued like many of

was very quickly intrigued like many of you borrow oceans but their vastness by

you borrow oceans but their vastness by

you borrow oceans but their vastness by by the fauna I think I was thin when I

by the fauna I think I was thin when I

by the fauna I think I was thin when I could recite old dolphin and whale

could recite old dolphin and whale

could recite old dolphin and whale species by their Latin name yeah I went

species by their Latin name yeah I went

species by their Latin name yeah I went to every aquarium in Europe

to every aquarium in Europe

to every aquarium in Europe I learned to dive when I was 13 and by

I learned to dive when I was 13 and by

I learned to dive when I was 13 and by 15 I’d actually dive across the globe on

15 I’d actually dive across the globe on

15 I’d actually dive across the globe on trips with my parents I was privileged I

trips with my parents I was privileged I

trips with my parents I was privileged I am privileged I was groomed to become a

am privileged I was groomed to become a

am privileged I was groomed to become a conservationist and I studied by

conservationist and I studied by

conservationist and I studied by engineering at university I obviously

engineering at university I obviously

engineering at university I obviously went into marine biology

went into marine biology

went into marine biology to fishery science but in 2004 I came to

to fishery science but in 2004 I came to

to fishery science but in 2004 I came to South Africa to undertake a PhD and to

South Africa to undertake a PhD and to

South Africa to undertake a PhD and to do a stock assessment of abalone now

do a stock assessment of abalone now

do a stock assessment of abalone now stock assessments in fishery science

stock assessments in fishery science

stock assessments in fishery science sock assessment are done by using

sock assessment are done by using

sock assessment are done by using fisheries independent data and fisheries

fisheries independent data and fisheries

fisheries independent data and fisheries dependent data and putting all of that

dependent data and putting all of that

dependent data and putting all of that in a complex mathematical model so I had

in a complex mathematical model so I had

in a complex mathematical model so I had to dive count abalone and use particular

to dive count abalone and use particular

to dive count abalone and use particular research methods now what my supervisor

research methods now what my supervisor

research methods now what my supervisor hadn’t told me that I was gonna be doing

hadn’t told me that I was gonna be doing

hadn’t told me that I was gonna be doing this along the wild coast around the

this along the wild coast around the

this along the wild coast around the South African coast so we’re diving

South African coast so we’re diving

South African coast so we’re diving conditions in the intro area as a pretty

conditions in the intro area as a pretty

conditions in the intro area as a pretty terrible now penny never dropped but it

terrible now penny never dropped but it

terrible now penny never dropped but it gave me quite a bit of time it gave me

gave me quite a bit of time it gave me

gave me quite a bit of time it gave me quite a bit of time to connect with

quite a bit of time to connect with

quite a bit of time to connect with local traditional Fisher’s and I got

local traditional Fisher’s and I got

local traditional Fisher’s and I got interested in their story how are they

interested in their story how are they

interested in their story how are they fighting for fishing rights how are they

fighting for fishing rights how are they

fighting for fishing rights how are they trying to secure their customary

trying to secure their customary

trying to secure their customary practices their tradition what is the

practices their tradition what is the

practices their tradition what is the context of extreme poverty of limited

context of extreme poverty of limited

context of extreme poverty of limited opportunities together with millions of

opportunities together with millions of

opportunities together with millions of Fisher’s around the globe these people

Fisher’s around the globe these people

Fisher’s around the globe these people these small-scale Fisher’s contribute

these small-scale Fisher’s contribute

these small-scale Fisher’s contribute from some sixty to eighty percent of the

from some sixty to eighty percent of the

from some sixty to eighty percent of the global catch depending on the statistics

global catch depending on the statistics

global catch depending on the statistics years but I became very intrigued by how

years but I became very intrigued by how

years but I became very intrigued by how they understand how they perceive

they understand how they perceive

they understand how they perceive ecosystems how do they perceive

ecosystems how do they perceive

ecosystems how do they perceive ecosystems change how do they understand

ecosystems change how do they understand

ecosystems change how do they understand climate change in fact maybe I could

climate change in fact maybe I could

climate change in fact maybe I could learn something from them and that

learn something from them and that

learn something from them and that changed my whole trajectory I’ve learned

changed my whole trajectory I’ve learned

changed my whole trajectory I’ve learned vicious catching species that had even

vicious catching species that had even

vicious catching species that had even even know we could eat I’ve learned from

even know we could eat I’ve learned from

even know we could eat I’ve learned from Fisher’s how they can tell by the color

Fisher’s how they can tell by the color

Fisher’s how they can tell by the color of the lobster from which area it comes

of the lobster from which area it comes

of the lobster from which area it comes from how they can read the oceans to

from how they can read the oceans to

from how they can read the oceans to predict red tides how they have eleven

predict red tides how they have eleven

predict red tides how they have eleven different names for one fish depending

different names for one fish depending

different names for one fish depending on its size depending on the currents it

on its size depending on the currents it

on its size depending on the currents it swims and depending on how it interacts

swims and depending on how it interacts

swims and depending on how it interacts with other species and of course how it

with other species and of course how it

with other species and of course how it how its prepared in their traditional

how its prepared in their traditional

how its prepared in their traditional cuisine that local ecological knowledge

cuisine that local ecological knowledge

cuisine that local ecological knowledge can become any

can become any

can become any extremely powerful opportunity for ocean

extremely powerful opportunity for ocean

extremely powerful opportunity for ocean stewardship as these fissures are of

stewardship as these fissures are of

stewardship as these fissures are of course the ultimate observers they’re

course the ultimate observers they’re

course the ultimate observers they’re salt water running through their veins

salt water running through their veins

salt water running through their veins now the realization that local

now the realization that local

now the realization that local ecological knowledge can be a catalyst

ecological knowledge can be a catalyst

ecological knowledge can be a catalyst for ocean stewardship for better

for ocean stewardship for better

for ocean stewardship for better fisheries management it’s an asset for

fisheries management it’s an asset for

fisheries management it’s an asset for fisheries management that spurred me on

fisheries management that spurred me on

fisheries management that spurred me on together with a whole team and of course

together with a whole team and of course

together with a whole team and of course these fishers to embark and embrace the

these fishers to embark and embrace the

these fishers to embark and embrace the power of mobile technology to harness

power of mobile technology to harness

power of mobile technology to harness this knowledge we never realized that

this knowledge we never realized that

this knowledge we never realized that providing fishers with a simple mobile

providing fishers with a simple mobile

providing fishers with a simple mobile log book on their smartphones would

log book on their smartphones would

log book on their smartphones would become such a powerful tool fishers card

become such a powerful tool fishers card

become such a powerful tool fishers card fishing record various Oceanic and

fishing record various Oceanic and

fishing record various Oceanic and Atmospheric variables their catch of

Atmospheric variables their catch of

Atmospheric variables their catch of course their expenses their income the

course their expenses their income the

course their expenses their income the occurrence of illegal fishing activities

occurrence of illegal fishing activities

occurrence of illegal fishing activities and the catch of unusual species and

and the catch of unusual species and

and the catch of unusual species and then they take this data they look at

then they take this data they look at

then they take this data they look at their dashboards they look at these

their dashboards they look at these

their dashboards they look at these summary charts of their activities on

summary charts of their activities on

summary charts of their activities on their personal dashboards to make sense

their personal dashboards to make sense

their personal dashboards to make sense of their fishing operations to perhaps

of their fishing operations to perhaps

of their fishing operations to perhaps plan for better fishing operations or to

plan for better fishing operations or to

plan for better fishing operations or to understand the impact they have on their

understand the impact they have on their

understand the impact they have on their fishing operations they can then share

fishing operations they can then share

fishing operations they can then share this data with fellow fishers with

this data with fellow fishers with

this data with fellow fishers with stakeholders to look at MOCA aggregated

stakeholders to look at MOCA aggregated

stakeholders to look at MOCA aggregated catch more aggregated data or they can

catch more aggregated data or they can

catch more aggregated data or they can use the tool as an accounting tool to

use the tool as an accounting tool to

use the tool as an accounting tool to upgrade their activities or simply they

upgrade their activities or simply they

upgrade their activities or simply they can showcase that they exists that

can showcase that they exists that

can showcase that they exists that they’re legitimate in their informal

they’re legitimate in their informal

they’re legitimate in their informal fishery now a co.design approach and a

fishery now a co.design approach and a

fishery now a co.design approach and a co-ownership model has spurred on the

co-ownership model has spurred on the

co-ownership model has spurred on the movement of movement of fishers claiming

movement of movement of fishers claiming

movement of movement of fishers claiming their fishing rights claiming their

their fishing rights claiming their

their fishing rights claiming their human rights but showcasing to us that

human rights but showcasing to us that

human rights but showcasing to us that day to have a voice in science and

day to have a voice in science and

day to have a voice in science and conservation we’re seeing a big data

conservation we’re seeing a big data

conservation we’re seeing a big data movement in small-scale fisheries but it

movement in small-scale fisheries but it

movement in small-scale fisheries but it doesn’t stop there why because that

doesn’t stop there why because that

doesn’t stop there why because that local ecological knowledge can be

local ecological knowledge can be

local ecological knowledge can be channeled through a digital value chain

channeled through a digital value chain

channeled through a digital value chain your plate a few years ago I went to

your plate a few years ago I went to

your plate a few years ago I went to equip well-known Cape Town restaurants

equip well-known Cape Town restaurants

equip well-known Cape Town restaurants and I ordered a mixed seafood platter

and I ordered a mixed seafood platter

and I ordered a mixed seafood platter well I was served New Zealand mussels

well I was served New Zealand mussels

well I was served New Zealand mussels white fish caught by an industrial

white fish caught by an industrial

white fish caught by an industrial trawler and squid from Patagonia

trawler and squid from Patagonia

trawler and squid from Patagonia needless to say I wasn’t very thrilled

needless to say I wasn’t very thrilled

needless to say I wasn’t very thrilled about a year ago I went to another

about a year ago I went to another

about a year ago I went to another restaurant and he got the same muscles

restaurant and he got the same muscles

restaurant and he got the same muscles again from New Zealand only to be told

again from New Zealand only to be told

again from New Zealand only to be told by the waiter and that these mussels

by the waiter and that these mussels

by the waiter and that these mussels were caught artisanal fishers of Cape

were caught artisanal fishers of Cape

were caught artisanal fishers of Cape Point nice try but green mussels only

Point nice try but green mussels only

Point nice try but green mussels only occur in New Zealand and Kay point is a

occur in New Zealand and Kay point is a

occur in New Zealand and Kay point is a reserve at the same time our sir African

reserve at the same time our sir African

reserve at the same time our sir African small-scale fishers can provide us with

small-scale fishers can provide us with

small-scale fishers can provide us with an amazing variety of seafood they catch

an amazing variety of seafood they catch

an amazing variety of seafood they catch it with low impact gear some of these

it with low impact gear some of these

it with low impact gear some of these species are underutilized did you know

species are underutilized did you know

species are underutilized did you know that sea food production has one of the

that sea food production has one of the

that sea food production has one of the lowest carbon footprints of all our food

lowest carbon footprints of all our food

lowest carbon footprints of all our food items and stuff to think about so what

items and stuff to think about so what

items and stuff to think about so what we need to do is disrupt value chains

we need to do is disrupt value chains

we need to do is disrupt value chains from boat to plate from hook to cook we

from boat to plate from hook to cook we

from boat to plate from hook to cook we need to go back to a different kind of

need to go back to a different kind of

need to go back to a different kind of food systems to try to eat catch of the

food systems to try to eat catch of the

food systems to try to eat catch of the day

day

day where we can while at the same time of

where we can while at the same time of

where we can while at the same time of course offer a fair price for the Fisher

course offer a fair price for the Fisher

course offer a fair price for the Fisher who often is a price taker to the

who often is a price taker to the

who often is a price taker to the middlemen for example yellowtail in Cape

middlemen for example yellowtail in Cape

middlemen for example yellowtail in Cape Town here in some of the restaurants

Town here in some of the restaurants

Town here in some of the restaurants fetches a price of up to 250 even 300

fetches a price of up to 250 even 300

fetches a price of up to 250 even 300 Rand a kg we’re a small-scale Fisher

Rand a kg we’re a small-scale Fisher

Rand a kg we’re a small-scale Fisher we’ll get up to 30 R and kg that’s a

we’ll get up to 30 R and kg that’s a

we’ll get up to 30 R and kg that’s a massive margin so what if what if chefs

massive margin so what if what if chefs

massive margin so what if what if chefs retailers consumers like you and I could

retailers consumers like you and I could

retailers consumers like you and I could access what we call story seafood

access what we call story seafood

access what we call story seafood traceable seafood on a digital platform

traceable seafood on a digital platform

traceable seafood on a digital platform powered by a community technology that

powered by a community technology that

powered by a community technology that at the same time provides us with the

at the same time provides us with the

at the same time provides us with the data we need to better manage our

data we need to better manage our

data we need to better manage our fisheries to rebuild our fisheries but

fisheries to rebuild our fisheries but

fisheries to rebuild our fisheries but all of that on a foundation of local

all of that on a foundation of local

all of that on a foundation of local ecological knowledge well that’s the

ecological knowledge well that’s the

ecological knowledge well that’s the jury

jury

jury we’ve embarked on okay and that’s how

we’ve embarked on okay and that’s how

we’ve embarked on okay and that’s how Fisher’s in South Africa are empowering

Fisher’s in South Africa are empowering

Fisher’s in South Africa are empowering themselves in their communities

themselves in their communities

themselves in their communities it’s taken me from marine biologist to

it’s taken me from marine biologist to

it’s taken me from marine biologist to social scientist to the social

social scientist to the social

social scientist to the social entrepreneurship space I’ve had to learn

entrepreneurship space I’ve had to learn

entrepreneurship space I’ve had to learn concepts like FinTech and Lean Startup

concepts like FinTech and Lean Startup

concepts like FinTech and Lean Startup and agile development and unit

and agile development and unit

and agile development and unit econometrics hope because I want to try

econometrics hope because I want to try

econometrics hope because I want to try and drive the sustainability and the

and drive the sustainability and the

and drive the sustainability and the scalability of the program but also at

scalability of the program but also at

scalability of the program but also at the same time nurture his movement of

the same time nurture his movement of

the same time nurture his movement of fishers Fleming their space loud and

fishers Fleming their space loud and

fishers Fleming their space loud and clear in the future of our oceans in in

clear in the future of our oceans in in

clear in the future of our oceans in in their livelihoods in their tradition

their livelihoods in their tradition

their livelihoods in their tradition let’s face it people or the majority of

let’s face it people or the majority of

let’s face it people or the majority of the world’s population is poor and so

the world’s population is poor and so

the world’s population is poor and so are many small-scale fishers they can’t

are many small-scale fishers they can’t

are many small-scale fishers they can’t stop fishing

stop fishing

stop fishing they won’t stop fishing they shouldn’t

they won’t stop fishing they shouldn’t

they won’t stop fishing they shouldn’t in fact it’s been estimated that in

in fact it’s been estimated that in

in fact it’s been estimated that in Africa’s fisheries were well managed

Africa’s fisheries were well managed

Africa’s fisheries were well managed they would contribute more to food

they would contribute more to food

they would contribute more to food security than agricultural production

security than agricultural production

security than agricultural production that’s big at the same time these

that’s big at the same time these

that’s big at the same time these fishers can offer us an amazing food

fishers can offer us an amazing food

fishers can offer us an amazing food system and through technology it offers

system and through technology it offers

system and through technology it offers an opportunity for us to drive our

an opportunity for us to drive our

an opportunity for us to drive our conservation efforts with Fisher’s

conservation efforts with Fisher’s

conservation efforts with Fisher’s rather than against or without them so

rather than against or without them so

rather than against or without them so by purchasing storied seafood seafood

by purchasing storied seafood seafood

by purchasing storied seafood seafood with a story buying the right fish

with a story buying the right fish

with a story buying the right fish caught by the right Fisher we’re not

caught by the right Fisher we’re not

caught by the right Fisher we’re not only contribute to the Fisher’s economy

only contribute to the Fisher’s economy

only contribute to the Fisher’s economy but we also contribute to the generation

but we also contribute to the generation

but we also contribute to the generation of that data that we so desperately need

of that data that we so desperately need

of that data that we so desperately need for fisheries management so what we eat

for fisheries management so what we eat

for fisheries management so what we eat has the power to change the world

has the power to change the world

has the power to change the world for the worse or for the better no where

for the worse or for the better no where

for the worse or for the better no where in the world is storage seafood as

in the world is storage seafood as

in the world is storage seafood as important as in South Africa given our

important as in South Africa given our

important as in South Africa given our marine diversity but also against the

marine diversity but also against the

marine diversity but also against the backdrop of our political history and

backdrop of our political history and

backdrop of our political history and our prevailing social injustice so next

our prevailing social injustice so next

our prevailing social injustice so next time you go and buy seafood find out if

time you go and buy seafood find out if

time you go and buy seafood find out if it’s sustainable where when how it was

it’s sustainable where when how it was

it’s sustainable where when how it was caught but also ask yourself

caught but also ask yourself

caught but also ask yourself who caught it because record it truly

who caught it because record it truly

who caught it because record it truly matters that’s the idea I have to share

matters that’s the idea I have to share

matters that’s the idea I have to share thank you very much

”

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