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Building a Future for Everybody | James Cross | TEDxSouthLakeTahoe


it’s 2006 at the time I’m a high school

it’s 2006 at the time I’m a high school teacher in a small

teacher in a small

teacher in a small mining town in the north of England it’s

mining town in the north of England it’s

mining town in the north of England it’s lunchtime and because it’s raining

lunchtime and because it’s raining

lunchtime and because it’s raining heavily outside in my classroom is that

heavily outside in my classroom is that

heavily outside in my classroom is that a small group of students aged around 13

a small group of students aged around 13

a small group of students aged around 13 and I like these kids a lot being

and I like these kids a lot being

and I like these kids a lot being teenagers and being naturally curious

teenagers and being naturally curious

teenagers and being naturally curious about their teacher they asked me where

about their teacher they asked me where

about their teacher they asked me where I live and I tell them that I live in

I live and I tell them that I live in

I live and I tell them that I live in the nearest big city their eyes light up

the nearest big city their eyes light up

the nearest big city their eyes light up they ask me what this city is like what

they ask me what this city is like what

they ask me what this city is like what it’s like to live there they speak of it

it’s like to live there they speak of it

it’s like to live there they speak of it as if it’s a far-off magical place it

as if it’s a far-off magical place it

as if it’s a far-off magical place it was just a 20-minute drive away but

was just a 20-minute drive away but

was just a 20-minute drive away but their worlds were so small that it may

their worlds were so small that it may

their worlds were so small that it may as well have been New York or San

as well have been New York or San

as well have been New York or San Francisco we then get unto the topic of

Francisco we then get unto the topic of

Francisco we then get unto the topic of the future I asked them what they’d like

the future I asked them what they’d like

the future I asked them what they’d like to be when they’re older and when they

to be when they’re older and when they

to be when they’re older and when they answered my heart sank the first boy a

answered my heart sank the first boy a

answered my heart sank the first boy a bright caring kid called Josh he tells

bright caring kid called Josh he tells

bright caring kid called Josh he tells me that he’ll probably end up on welfare

me that he’ll probably end up on welfare

me that he’ll probably end up on welfare just like his parents many of this tell

just like his parents many of this tell

just like his parents many of this tell me that they actually hoped to be on

me that they actually hoped to be on

me that they actually hoped to be on welfare when they’re older the rest they

welfare when they’re older the rest they

welfare when they’re older the rest they had their sights set on low-paying local

had their sights set on low-paying local

had their sights set on low-paying local service jobs many of the boys wanted to

service jobs many of the boys wanted to

service jobs many of the boys wanted to be taxi drivers many of the girls wants

be taxi drivers many of the girls wants

be taxi drivers many of the girls wants to be hair stylists you see they’ve

to be hair stylists you see they’ve

to be hair stylists you see they’ve grown up in a town that had been left

grown up in a town that had been left

grown up in a town that had been left behind and forgotten industry had moved

behind and forgotten industry had moved

behind and forgotten industry had moved on and evolved things had changed

on and evolved things had changed

on and evolved things had changed progress had happened and in the 1980s

progress had happened and in the 1980s

progress had happened and in the 1980s their parents and grandparents had been

their parents and grandparents had been

their parents and grandparents had been laid off from the coal mines and many of

laid off from the coal mines and many of

laid off from the coal mines and many of them had not found new work and with the

them had not found new work and with the

them had not found new work and with the kids in front of me that cycle was said

kids in front of me that cycle was said

kids in front of me that cycle was said to continue when these kids looked

to continue when these kids looked

to continue when these kids looked around them all they saw was a world

around them all they saw was a world

around them all they saw was a world where the only possibilities were to be

where the only possibilities were to be

where the only possibilities were to be a hairdresser be a taxi driver or to be

a hairdresser be a taxi driver or to be

a hairdresser be a taxi driver or to be on welfare and it was the limit of all

on welfare and it was the limit of all

on welfare and it was the limit of all they thought they could achieve that

they thought they could achieve that

they thought they could achieve that conversation at lunchtime really stuck

conversation at lunchtime really stuck

conversation at lunchtime really stuck with me 10 years later I live in a very

with me 10 years later I live in a very

with me 10 years later I live in a very different world I live in San Francisco

different world I live in San Francisco

different world I live in San Francisco worked for a large technology company

worked for a large technology company

worked for a large technology company back then I was surrounded by the past

back then I was surrounded by the past

back then I was surrounded by the past and the people held back by it but today

and the people held back by it but today

and the people held back by it but today I’m surrounded by the future and the

I’m surrounded by the future and the

I’m surrounded by the future and the people help who are helping to build it

people help who are helping to build it

people help who are helping to build it and I’m here today having lived in an

and I’m here today having lived in an

and I’m here today having lived in an experience both of these worlds that

experience both of these worlds that

experience both of these worlds that rainy classroom at lunch time 10 years

rainy classroom at lunch time 10 years

rainy classroom at lunch time 10 years ago and today living in Silicon Valley

ago and today living in Silicon Valley

ago and today living in Silicon Valley and helping to build the future to talk

and helping to build the future to talk

and helping to build the future to talk about how critical it is

about how critical it is

about how critical it is we willfully set out to create a future

we willfully set out to create a future

we willfully set out to create a future that works for everybody now it sure is

that works for everybody now it sure is

that works for everybody now it sure is an exciting time today shopping malls

an exciting time today shopping malls

an exciting time today shopping malls are closing and been replaced by slick

are closing and been replaced by slick

are closing and been replaced by slick smartphone apps farmers using drones and

smartphone apps farmers using drones and

smartphone apps farmers using drones and sensors and artificial intelligence to

sensors and artificial intelligence to

sensors and artificial intelligence to increase their crop yields hailing a

increase their crop yields hailing a

increase their crop yields hailing a taxi in the street kind of feels like a

taxi in the street kind of feels like a

taxi in the street kind of feels like a relic from a bygone era all of a sudden

relic from a bygone era all of a sudden

relic from a bygone era all of a sudden and especially in San Francisco

and especially in San Francisco

and especially in San Francisco autonomous vehicles are actually

autonomous vehicles are actually

autonomous vehicles are actually starting to roam our streets you see

starting to roam our streets you see

starting to roam our streets you see lots of these around it’s an interesting

lots of these around it’s an interesting

lots of these around it’s an interesting time because every industry – right now

time because every industry – right now

time because every industry – right now is being transformed forever by

is being transformed forever by

is being transformed forever by technology and every company whatever

technology and every company whatever

technology and every company whatever its focus will soon be a technology

its focus will soon be a technology

its focus will soon be a technology company at its core and in the coming

company at its core and in the coming

company at its core and in the coming years whole new industries are going to

years whole new industries are going to

years whole new industries are going to be spawned that we can’t even imagine

be spawned that we can’t even imagine

be spawned that we can’t even imagine yet many of today’s jobs will disappear

yet many of today’s jobs will disappear

yet many of today’s jobs will disappear or will be changed beyond recognition

or will be changed beyond recognition

or will be changed beyond recognition by these forces and of course many new

by these forces and of course many new

by these forces and of course many new jobs will emerge but they can look very

jobs will emerge but they can look very

jobs will emerge but they can look very different and they’re gonna require very

different and they’re gonna require very

different and they’re gonna require very different sets of skills from the jobs

different sets of skills from the jobs

different sets of skills from the jobs of today industry is reinventing itself

of today industry is reinventing itself

of today industry is reinventing itself and so too must those seeking work and

and so too must those seeking work and

and so too must those seeking work and opportunity and stability but as those

opportunity and stability but as those

opportunity and stability but as those kids and their grandparents and parents

kids and their grandparents and parents

kids and their grandparents and parents knew when progress happens when things

knew when progress happens when things

knew when progress happens when things change when industry shifts people and

change when industry shifts people and

change when industry shifts people and areas can get left behind and as the

areas can get left behind and as the

areas can get left behind and as the world moves ahead at this rapid pace

world moves ahead at this rapid pace

world moves ahead at this rapid pace were at greater risk than ever before of

were at greater risk than ever before of

were at greater risk than ever before of leaving hold sections of the population

leaving hold sections of the population

leaving hold sections of the population whole areas behind and with recent

whole areas behind and with recent

whole areas behind and with recent political history in mind it is sobering

political history in mind it is sobering

political history in mind it is sobering to imagine how even deeper divisions how

to imagine how even deeper divisions how

to imagine how even deeper divisions how an even bigger gap will affect our

an even bigger gap will affect our

an even bigger gap will affect our country our communities and our world in

country our communities and our world in

country our communities and our world in this new economy many people are left

this new economy many people are left

this new economy many people are left wondering what is my place and the

wondering what is my place and the

wondering what is my place and the answer all too often is that you don’t

answer all too often is that you don’t

answer all too often is that you don’t have one what we want instead is a world

have one what we want instead is a world

have one what we want instead is a world where instead of leaving people behind

where instead of leaving people behind

where instead of leaving people behind technology brings people along for the

technology brings people along for the

technology brings people along for the ride where it enables them and allows

ride where it enables them and allows

ride where it enables them and allows them to fulfill their potential well I

them to fulfill their potential well I

them to fulfill their potential well I think back to those students what

think back to those students what

think back to those students what strikes me most is the amount of

strikes me most is the amount of

strikes me most is the amount of unfulfilled potential they represented

unfulfilled potential they represented

unfulfilled potential they represented smart bright creative kids with so much

smart bright creative kids with so much

smart bright creative kids with so much to offer the world potential that was

to offer the world potential that was

to offer the world potential that was hidden in planes

hidden in planes

hidden in planes and potential there was destined to go

and potential there was destined to go

and potential there was destined to go untapped but we know from history that

untapped but we know from history that

untapped but we know from history that when we couldn’t alot came a potential

when we couldn’t alot came a potential

when we couldn’t alot came a potential when we can unleash untapped pools of

when we can unleash untapped pools of

when we can unleash untapped pools of talent it results in broad increases in

talent it results in broad increases in

talent it results in broad increases in productivity and quality of life because

productivity and quality of life because

productivity and quality of life because in a knowledge service is an information

in a knowledge service is an information

in a knowledge service is an information economy this is where growth comes from

economy this is where growth comes from

economy this is where growth comes from technology plus human potential so how

technology plus human potential so how

technology plus human potential so how can we build this future what do we do

can we build this future what do we do

can we build this future what do we do well it’s a really difficult problem

well it’s a really difficult problem

well it’s a really difficult problem with lots of moving parts and it’s

with lots of moving parts and it’s

with lots of moving parts and it’s difficult to tackle this and a 15-minute

difficult to tackle this and a 15-minute

difficult to tackle this and a 15-minute talk but I wanted to cover some things

talk but I wanted to cover some things

talk but I wanted to cover some things today I think we can start doing to

today I think we can start doing to

today I think we can start doing to start working towards this feature first

start working towards this feature first

start working towards this feature first we need to find an enable and embrace

we need to find an enable and embrace

we need to find an enable and embrace new ways of working you see the way that

new ways of working you see the way that

new ways of working you see the way that we work today hasn’t really changed in a

we work today hasn’t really changed in a

we work today hasn’t really changed in a long time and it’s really a hangover

long time and it’s really a hangover

long time and it’s really a hangover from a bygone era a past where we used

from a bygone era a past where we used

from a bygone era a past where we used to drive to a physical office 9:00 to

to drive to a physical office 9:00 to

to drive to a physical office 9:00 to 5:00 where paper correspondents arrived

5:00 where paper correspondents arrived

5:00 where paper correspondents arrived at our desks every day where the

at our desks every day where the

at our desks every day where the landline telephone was a main keep main

landline telephone was a main keep main

landline telephone was a main keep main connection to the world and where

connection to the world and where

connection to the world and where collaboration and connection mainly took

collaboration and connection mainly took

collaboration and connection mainly took place at the local level and none of

place at the local level and none of

place at the local level and none of this is true today and our ability to

this is true today and our ability to

this is true today and our ability to contribute and connect and collaborate

contribute and connect and collaborate

contribute and connect and collaborate remotely has reached new heights and the

remotely has reached new heights and the

remotely has reached new heights and the world’s largest technology companies

world’s largest technology companies

world’s largest technology companies like Facebook and Google and Microsoft

like Facebook and Google and Microsoft

like Facebook and Google and Microsoft today are working on amazing new

today are working on amazing new

today are working on amazing new technologies that are going to make this

technologies that are going to make this

technologies that are going to make this even more immersive what you’re seeing

even more immersive what you’re seeing

even more immersive what you’re seeing here is Facebook’s virtual meeting space

here is Facebook’s virtual meeting space

here is Facebook’s virtual meeting space I’ve had a chance to try this on and

I’ve had a chance to try this on and

I’ve had a chance to try this on and when you put the headset on your brain

when you put the headset on your brain

when you put the headset on your brain believes you’re in the room with other

believes you’re in the room with other

believes you’re in the room with other people it’s amazing and Facebook

people it’s amazing and Facebook

people it’s amazing and Facebook actually did an early test but they had

actually did an early test but they had

actually did an early test but they had a bug in the software when when people

a bug in the software when when people

a bug in the software when when people landed in this space their hands were

landed in this space their hands were

landed in this space their hands were actually connected to each other and so

actually connected to each other and so

actually connected to each other and so people put the headset on and land in

people put the headset on and land in

people put the headset on and land in the space and suddenly they’d be

the space and suddenly they’d be

the space and suddenly they’d be face-to-face with somebody else with

face-to-face with somebody else with

face-to-face with somebody else with their hands connected to them and they

their hands connected to them and they

their hands connected to them and they noticed that it actually caused them to

noticed that it actually caused them to

noticed that it actually caused them to blush in real life their brains believe

blush in real life their brains believe

blush in real life their brains believe they’re in the space so if you get a

they’re in the space so if you get a

they’re in the space so if you get a chance to try this I encourage you to

chance to try this I encourage you to

chance to try this I encourage you to and soon you’ll be able to strap on a

and soon you’ll be able to strap on a

and soon you’ll be able to strap on a $200 headset and be in the same space

$200 headset and be in the same space

$200 headset and be in the same space with other people and I think if

with other people and I think if

with other people and I think if companies embrace this kind of

companies embrace this kind of

companies embrace this kind of technology and put new platforms and

technology and put new platforms and

technology and put new platforms and procedures and hiring processes in place

procedures and hiring processes in place

procedures and hiring processes in place it can really start to reverse the

it can really start to reverse the

it can really start to reverse the trends that we’re seeing of opportunity

trends that we’re seeing of opportunity

trends that we’re seeing of opportunity being concentrated in just a handful of

being concentrated in just a handful of

being concentrated in just a handful of metro areas that’s really cool

metro areas that’s really cool

metro areas that’s really cool and we know that for every good job that

and we know that for every good job that

and we know that for every good job that we can keep in the local economy rather

we can keep in the local economy rather

we can keep in the local economy rather than moving to one of those metro areas

than moving to one of those metro areas

than moving to one of those metro areas it actually has a multiplier effect over

it actually has a multiplier effect over

it actually has a multiplier effect over time creating additional jobs in the

time creating additional jobs in the

time creating additional jobs in the local economy next and this is so

local economy next and this is so

local economy next and this is so important to me as a former teacher we

important to me as a former teacher we

important to me as a former teacher we really need to find and develop and

really need to find and develop and

really need to find and develop and fully embrace new ways of learning it

fully embrace new ways of learning it

fully embrace new ways of learning it used to be that you could develop a very

used to be that you could develop a very

used to be that you could develop a very specific set of skills early in your

specific set of skills early in your

specific set of skills early in your life you get a degree or diploma a

life you get a degree or diploma a

life you get a degree or diploma a certificate and then pretty much rely on

certificate and then pretty much rely on

certificate and then pretty much rely on that skill set for the rest of your life

that skill set for the rest of your life

that skill set for the rest of your life until retirement and of course those

until retirement and of course those

until retirement and of course those days are now gone and the credentials of

days are now gone and the credentials of

days are now gone and the credentials of yesterday are really holding us back in

yesterday are really holding us back in

yesterday are really holding us back in so many ways the opportunity that they

so many ways the opportunity that they

so many ways the opportunity that they provide just doesn’t scale and often

provide just doesn’t scale and often

provide just doesn’t scale and often they just exacerbate and multiply

they just exacerbate and multiply

they just exacerbate and multiply already deep divisions in opportunity

already deep divisions in opportunity

already deep divisions in opportunity students leaving school today will also

students leaving school today will also

students leaving school today will also have five or more distinct careers

have five or more distinct careers

have five or more distinct careers throughout their lives and reinvention

throughout their lives and reinvention

throughout their lives and reinvention is really the new normal these kids are

is really the new normal these kids are

is really the new normal these kids are going to have to reinvent themselves

going to have to reinvent themselves

going to have to reinvent themselves throughout their lives and pick up new

throughout their lives and pick up new

throughout their lives and pick up new skills align with the needs of industry

skills align with the needs of industry

skills align with the needs of industry and we need education systems that allow

and we need education systems that allow

and we need education systems that allow them to do this this is also the case

them to do this this is also the case

them to do this this is also the case for all the workers that may be

for all the workers that may be

for all the workers that may be displaced from their jobs today by

displaced from their jobs today by

displaced from their jobs today by automation and perhaps for the first

automation and perhaps for the first

automation and perhaps for the first time in their working lives they’re

time in their working lives they’re

time in their working lives they’re going to have to reinvent themselves –

going to have to reinvent themselves –

going to have to reinvent themselves – they’re going to have to learn entirely

they’re going to have to learn entirely

they’re going to have to learn entirely new sets of skills in order to continue

new sets of skills in order to continue

new sets of skills in order to continue supporting their families

supporting their families

supporting their families we need employers to start looking at

we need employers to start looking at

we need employers to start looking at the workforce today start identifying

the workforce today start identifying

the workforce today start identifying sections of their working population

sections of their working population

sections of their working population that might be affected by automation in

that might be affected by automation in

that might be affected by automation in the future and to start proactively

the future and to start proactively

the future and to start proactively helping them to develop future-proof

helping them to develop future-proof

helping them to develop future-proof skills that align with their future

skills that align with their future

skills that align with their future needs in the future needs of industry as

needs in the future needs of industry as

needs in the future needs of industry as well and this is in the interests of all

well and this is in the interests of all

well and this is in the interests of all of us but of course today anybody can

of us but of course today anybody can

of us but of course today anybody can learn skills with a smartphone or a

learn skills with a smartphone or a

learn skills with a smartphone or a tablet and that’s really amazing and

tablet and that’s really amazing and

tablet and that’s really amazing and with the new technologies like virtual

with the new technologies like virtual

with the new technologies like virtual reality this learning is going to become

reality this learning is going to become

reality this learning is going to become even more immersive and engaging and

even more immersive and engaging and

even more immersive and engaging and accessible at low cost but it’s often

accessible at low cost but it’s often

accessible at low cost but it’s often not given as much currency as more

not given as much currency as more

not given as much currency as more traditional forms of learning and we

traditional forms of learning and we

traditional forms of learning and we need to turn that around

need to turn that around

need to turn that around we need an employer’s to start giving

we need an employer’s to start giving

we need an employer’s to start giving this informal and technology-based

this informal and technology-based

this informal and technology-based learning more currency because it’s much

learning more currency because it’s much

learning more currency because it’s much more scalable and the best thing your

more scalable and the best thing your

more scalable and the best thing your schools can do is to ignite a lifelong

schools can do is to ignite a lifelong

schools can do is to ignite a lifelong love of learning in students that’s

love of learning in students that’s

love of learning in students that’s going to see them through this lifetime

going to see them through this lifetime

going to see them through this lifetime of change and disruption and reinvention

but none of this matters if your world

but none of this matters if your world is so small that you don’t believe

is so small that you don’t believe

is so small that you don’t believe there’s anything out there for you if

there’s anything out there for you if

there’s anything out there for you if you’re a high school student leaving

you’re a high school student leaving

you’re a high school student leaving school in a small rural town or in

school in a small rural town or in

school in a small rural town or in distressed urban community if you’re a

distressed urban community if you’re a

distressed urban community if you’re a person who’s been displaced from their

person who’s been displaced from their

person who’s been displaced from their job by automation if you don’t believe

job by automation if you don’t believe

job by automation if you don’t believe in your heart that you’re worthy and

in your heart that you’re worthy and

in your heart that you’re worthy and capable of making a contribution and if

capable of making a contribution and if

capable of making a contribution and if you believe the opportunity is for other

you believe the opportunity is for other

you believe the opportunity is for other people in faraway cities are not people

people in faraway cities are not people

people in faraway cities are not people like you then all the work and learning

like you then all the work and learning

like you then all the work and learning opportunities in the world will make any

opportunities in the world will make any

opportunities in the world will make any difference

difference

difference and there’s something we can all do to

and there’s something we can all do to

and there’s something we can all do to help many of the people in this audience

help many of the people in this audience

help many of the people in this audience and watching this talk came from

and watching this talk came from

and watching this talk came from communities where opportunity wasn’t

communities where opportunity wasn’t

communities where opportunity wasn’t widespread communities that are at risk

widespread communities that are at risk

widespread communities that are at risk of being chained to the past if this is

of being chained to the past if this is

of being chained to the past if this is you I believe that we have a

you I believe that we have a

you I believe that we have a responsibility to go back into our

responsibility to go back into our

responsibility to go back into our communities to connect with people to

communities to connect with people to

communities to connect with people to mentor people to help light a path to

mentor people to help light a path to

mentor people to help light a path to opportunity for people who may not be

opportunity for people who may not be

opportunity for people who may not be able to see it today if you think that

able to see it today if you think that

able to see it today if you think that there was probably somebody in your past

there was probably somebody in your past

there was probably somebody in your past that did this for you and now is the

that did this for you and now is the

that did this for you and now is the time to be that person for others I’d

time to be that person for others I’d

time to be that person for others I’d like to see and I really believe that we

like to see and I really believe that we

like to see and I really believe that we can build a world where in the future

can build a world where in the future

can build a world where in the future when a teacher sits down with some

when a teacher sits down with some

when a teacher sits down with some students on a rainy lunchtime in a

students on a rainy lunchtime in a

students on a rainy lunchtime in a classroom and asked them what they’d

classroom and asked them what they’d

classroom and asked them what they’d like to be when they’re older but that

like to be when they’re older but that

like to be when they’re older but that teacher gets a very different response

teacher gets a very different response

teacher gets a very different response than I did ten years ago a world where

than I did ten years ago a world where

than I did ten years ago a world where students futures are full of excitement

students futures are full of excitement

students futures are full of excitement and abundance and opportunity whether in

and abundance and opportunity whether in

and abundance and opportunity whether in love with learning and they know how to

love with learning and they know how to

love with learning and they know how to use tools that I can let them redevelop

use tools that I can let them redevelop

use tools that I can let them redevelop their skills over their lifetimes where

their skills over their lifetimes where

their skills over their lifetimes where they know there are good jobs they can

they know there are good jobs they can

they know there are good jobs they can get right where they are I believe we

get right where they are I believe we

get right where they are I believe we can build that world and you can always

can build that world and you can always

can build that world and you can always part of it thank you

part of it thank you

part of it thank you [Applause]

”

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