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Innovation through Diversity | Rocío Lorenzo | TEDxMünchen


fifteen years ago I thought that the

fifteen years ago I thought that the diversity stuff the women’s stuff was

diversity stuff the women’s stuff was

diversity stuff the women’s stuff was not something I had to worry about it

not something I had to worry about it

not something I had to worry about it was something an older generation had to

was something an older generation had to

was something an older generation had to fight for in my university we were 50/50

fight for in my university we were 50/50

fight for in my university we were 50/50 male-female and we women tended to have

male-female and we women tended to have

male-female and we women tended to have the better grades so well not everything

the better grades so well not everything

the better grades so well not everything was perfect diversity in leadership

was perfect diversity in leadership

was perfect diversity in leadership positions was something that would

positions was something that would

positions was something that would happen naturally over time right not

happen naturally over time right not

happen naturally over time right not quite

quite

quite while moving up the ladder BC making it

while moving up the ladder BC making it

while moving up the ladder BC making it to partner I started to realize how

to partner I started to realize how

to partner I started to realize how often I was the only women in the room

often I was the only women in the room

often I was the only women in the room and how am a genius leadership still is

and how am a genius leadership still is

and how am a genius leadership still is many leaders I met sort of diversity has

many leaders I met sort of diversity has

many leaders I met sort of diversity has something to comply with out of

something to comply with out of

something to comply with out of political correctness or in this case

political correctness or in this case

political correctness or in this case the right thing to do but not as a

the right thing to do but not as a

the right thing to do but not as a business priority they just did not have

business priority they just did not have

business priority they just did not have a reason to believe that diversity would

a reason to believe that diversity would

a reason to believe that diversity would help them achieve their most immediate

help them achieve their most immediate

help them achieve their most immediate pressing goals hitting the numbers

pressing goals hitting the numbers

pressing goals hitting the numbers delivering the new product the real

delivering the new product the real

delivering the new product the real goals they get measured by my personal

goals they get measured by my personal

goals they get measured by my personal experience had been working and stuffing

experience had been working and stuffing

experience had been working and stuffing diverse teams that while requiring a

diverse teams that while requiring a

diverse teams that while requiring a little bit more effort at the beginning

little bit more effort at the beginning

little bit more effort at the beginning diverse teams tended to bring fresher

diverse teams tended to bring fresher

diverse teams tended to bring fresher more creative ideas so I wanted to know

more creative ideas so I wanted to know

more creative ideas so I wanted to know are more diverse organizations really

are more diverse organizations really

are more diverse organizations really more innovative and can diversity be

more innovative and can diversity be

more innovative and can diversity be something more than political

something more than political

something more than political correctness and really become a real

correctness and really become a real

correctness and really become a real competitive advantage for organizations

competitive advantage for organizations

competitive advantage for organizations so to find out we set up a study with

so to find out we set up a study with

so to find out we set up a study with the Technical University of Munich we

the Technical University of Munich we

the Technical University of Munich we surveyed I hope this works

surveyed I hope this works

surveyed I hope this works oh it works great we surveyed 171

oh it works great we surveyed 171

oh it works great we surveyed 171 companies in Germany Austria and

companies in Germany Austria and

companies in Germany Austria and Switzerland and as we speak were

Switzerland and as we speak were

Switzerland and as we speak were expanding the study to five additional

expanding the study to five additional

expanding the study to five additional countries and an additional thousand 500

countries and an additional thousand 500

countries and an additional thousand 500 companies we asked those companies

companies we asked those companies

companies we asked those companies basically two things

basically two things

basically two things how innovative they are and how diverse

how innovative they are and how diverse

how innovative they are and how diverse they are to measure the first one to

they are to measure the first one to

they are to measure the first one to measure innovation we asked for

measure innovation we asked for

measure innovation we asked for innovation revenues innovation revenues

innovation revenues innovation revenues

innovation revenues innovation revenues are the share of revenues they’ve made

are the share of revenues they’ve made

are the share of revenues they’ve made from new products and services in the

from new products and services in the

from new products and services in the last three years so we did not ask the

last three years so we did not ask the

last three years so we did not ask the companies how many creative ideas they

companies how many creative ideas they

companies how many creative ideas they have or how much they spend in

have or how much they spend in

have or how much they spend in creativity but rather if all of that

creativity but rather if all of that

creativity but rather if all of that translates into products and services

translates into products and services

translates into products and services that make the company more successful

that make the company more successful

that make the company more successful today and tomorrow to measure the second

today and tomorrow to measure the second

today and tomorrow to measure the second one to mention diversity we hadn’t

one to mention diversity we hadn’t

one to mention diversity we hadn’t looked at six factors migration

looked at six factors migration

looked at six factors migration background age education and gender as

background age education and gender as

background age education and gender as well amongst others and we asked which

well amongst others and we asked which

well amongst others and we asked which percent of the management including

percent of the management including

percent of the management including middle management possess such

middle management possess such

middle management possess such characteristics while preparing to go in

characteristics while preparing to go in

characteristics while preparing to go in the field with with those questions I am

the field with with those questions I am

the field with with those questions I am with the team to discuss well what do

with the team to discuss well what do

with the team to discuss well what do respect us our resolved and we were not

respect us our resolved and we were not

respect us our resolved and we were not optimistic to put it mildly the most

optimistic to put it mildly the most

optimistic to put it mildly the most skeptics on the team they saw a real

skeptics on the team they saw a real

skeptics on the team they saw a real possibility that nothing would come out

possibility that nothing would come out

possibility that nothing would come out of this and most of the team was rather

of this and most of the team was rather

of this and most of the team was rather on the cautious side so we landed all

on the cautious side so we landed all

on the cautious side so we landed all together at only if meaning that we

together at only if meaning that we

together at only if meaning that we probably will not find any kind of

probably will not find any kind of

probably will not find any kind of relationship between diversity and

relationship between diversity and

relationship between diversity and innovation across the board

innovation across the board

innovation across the board but rather only if certain criteria are

but rather only if certain criteria are

but rather only if certain criteria are met for example a very open leadership

met for example a very open leadership

met for example a very open leadership style that allows leaders to contribute

style that allows leaders to contribute

style that allows leaders to contribute and speak up freely

and speak up freely

and speak up freely a couple of months later the data came

a couple of months later the data came

a couple of months later the data came in and the results convinced the most

in and the results convinced the most

in and the results convinced the most skeptical amongst us the answer was a

skeptical amongst us the answer was a

skeptical amongst us the answer was a clear yes no ifs no buts

clear yes no ifs no buts

clear yes no ifs no buts companies that are more diverse are in

companies that are more diverse are in

companies that are more diverse are in our sample clearly more innovative

our sample clearly more innovative

our sample clearly more innovative period now a fair question to ask is the

period now a fair question to ask is the

period now a fair question to ask is the chicken or the egg question meaning our

chicken or the egg question meaning our

chicken or the egg question meaning our company’s really more innovative because

company’s really more innovative because

company’s really more innovative because they are more diverse or the other way

they are more diverse or the other way

they are more diverse or the other way around which way is it

around which way is it

around which way is it now we do not know how much is pure

now we do not know how much is pure

now we do not know how much is pure correlation versus causation but what we

correlation versus causation but what we

correlation versus causation but what we do know is that in our data clearly

do know is that in our data clearly

do know is that in our data clearly companies that are more diverse are more

companies that are more diverse are more

companies that are more diverse are more innovative and if we take the companies

innovative and if we take the companies

innovative and if we take the companies that are higher on the innovation side

that are higher on the innovation side

that are higher on the innovation side they are more diverse – so it’s fair to

they are more diverse – so it’s fair to

they are more diverse – so it’s fair to assume that it works both ways

assume that it works both ways

assume that it works both ways diversity drive an innovation and

diversity drive an innovation and

diversity drive an innovation and innovation driving diversity once that

innovation driving diversity once that

innovation driving diversity once that we publish the results we were surprised

we publish the results we were surprised

we publish the results we were surprised at the reaction in the medium we got

at the reaction in the medium we got

at the reaction in the medium we got quite some attention and it went from

quite some attention and it went from

quite some attention and it went from quite factual as you can see higher

quite factual as you can see higher

quite factual as you can see higher female share boost innovation to more

female share boost innovation to more

female share boost innovation to more sensationalist titles like estate at

sensationalist titles like estate at

sensationalist titles like estate at home women cost trillions and my

home women cost trillions and my

home women cost trillions and my personal favorite housewives kill

personal favorite housewives kill

personal favorite housewives kill innovation

now there’s no such thing as bad

now there’s no such thing as bad publicity right so as you can see that I

publicity right so as you can see that I

publicity right so as you can see that I mentioned generating the most

mentioned generating the most

mentioned generating the most controversy was gender and on the back

controversy was gender and on the back

controversy was gender and on the back of that coverage we started to get calls

of that coverage we started to get calls

of that coverage we started to get calls from senior executives wanting to

from senior executives wanting to

from senior executives wanting to understand more surprise surprise about

understand more surprise surprise about

understand more surprise surprise about gender diversity I tend to start those

gender diversity I tend to start those

gender diversity I tend to start those discussions asking those senior

discussions asking those senior

discussions asking those senior executives well what do you think at the

executives well what do you think at the

executives well what do you think at the situation in your organization today and

situation in your organization today and

situation in your organization today and a frequent reaction I got was well we’re

a frequent reaction I got was well we’re

a frequent reaction I got was well we’re not yet there but we’re not that bad

not yet there but we’re not that bad

not yet there but we’re not that bad so one executive told me for example oh

so one executive told me for example oh

so one executive told me for example oh we’re not that bad at all one of the

we’re not that bad at all one of the

we’re not that bad at all one of the members in our board is a woman now and

members in our board is a woman now and

members in our board is a woman now and that might sounds weird to you but he

that might sounds weird to you but he

that might sounds weird to you but he had a point in being proud about that

had a point in being proud about that

had a point in being proud about that because in Germany if you have one women

because in Germany if you have one women

because in Germany if you have one women in your board you’re part of a select

in your board you’re part of a select

in your board you’re part of a select group of thirty out of the hundred

group of thirty out of the hundred

group of thirty out of the hundred largest publicly listed companies in

largest publicly listed companies in

largest publicly listed companies in Germany the other seventy have an

Germany the other seventy have an

Germany the other seventy have an all-male board and not even one of this

all-male board and not even one of this

all-male board and not even one of this 100 largest publicly listed companies in

100 largest publicly listed companies in

100 largest publicly listed companies in Germany have a single female CEOs of

Germany have a single female CEOs of

Germany have a single female CEOs of today but here’s what really matters all

today but here’s what really matters all

today but here’s what really matters all those few single female board members

those few single female board members

those few single female board members alone they won’t make a difference our

alone they won’t make a difference our

alone they won’t make a difference our data shows that for gender diversity to

data shows that for gender diversity to

data shows that for gender diversity to have an impact on innovation you need to

have an impact on innovation you need to

have an impact on innovation you need to have more than 20% women’s in management

have more than 20% women’s in management

have more than 20% women’s in management to see a difference let’s have a look at

to see a difference let’s have a look at

to see a difference let’s have a look at the data we divided in our study our

the data we divided in our study our

the data we divided in our study our sample in three groups and as you can

sample in three groups and as you can

sample in three groups and as you can see the results are quite dramatic only

see the results are quite dramatic only

see the results are quite dramatic only in the group where you have more than

in the group where you have more than

in the group where you have more than 20% women and leadership only there we

20% women and leadership only there we

20% women and leadership only there we see a clear jump in innovation revenue

see a clear jump in innovation revenue

see a clear jump in innovation revenue to above-average levels which basically

to above-average levels which basically

to above-average levels which basically means that you do need critical mass to

means that you do need critical mass to

means that you do need critical mass to move the needles and companies like JP

move the needles and companies like JP

move the needles and companies like JP Morgan Alibaba or even Apple are already

Morgan Alibaba or even Apple are already

Morgan Alibaba or even Apple are already above that threshold as of today another

above that threshold as of today another

above that threshold as of today another reaction I got quite a lot was

reaction I got quite a lot was

reaction I got quite a lot was let’s not be too impatient this this

let’s not be too impatient this this

let’s not be too impatient this this will get solved by itself over time and

will get solved by itself over time and

will get solved by itself over time and and I have all the sympathy in the world

and I have all the sympathy in the world

and I have all the sympathy in the world for this point of view because I used to

for this point of view because I used to

for this point of view because I used to think like that too now let’s have a

think like that too now let’s have a

think like that too now let’s have a look at the facts now and first let me

look at the facts now and first let me

look at the facts now and first let me give you the good news so the share of

give you the good news so the share of

give you the good news so the share of women that are college graduates and

women that are college graduates and

women that are college graduates and have ten years of professional

have ten years of professional

have ten years of professional experience has grown very nicely over

experience has grown very nicely over

experience has grown very nicely over time as you can see which is great and

time as you can see which is great and

time as you can see which is great and which means the pond the pool in which

which means the pond the pool in which

which means the pond the pool in which to fish for five men for female leaders

to fish for five men for female leaders

to fish for five men for female leaders has increased nicely now according to my

has increased nicely now according to my

has increased nicely now according to my old theory

old theory

old theory the share of women in leadership would

the share of women in leadership would

the share of women in leadership would have increased more or less in parallel

have increased more or less in parallel

have increased more or less in parallel right now let’s have a look at what

right now let’s have a look at what

right now let’s have a look at what happened in reality and these are the

happened in reality and these are the

happened in reality and these are the German numbers it’s not even close so as

German numbers it’s not even close so as

German numbers it’s not even close so as you can see the share of women in

you can see the share of women in

you can see the share of women in management in Germany has remained more

management in Germany has remained more

management in Germany has remained more or less constant over the last twenty

or less constant over the last twenty

or less constant over the last twenty years which means I was completely wrong

years which means I was completely wrong

years which means I was completely wrong and which means as well that my

and which means as well that my

and which means as well that my generation the best female educated

generation the best female educated

generation the best female educated generation in history we just have not

generation in history we just have not

generation in history we just have not made it we have failed to achieve

made it we have failed to achieve

made it we have failed to achieve leadership in significant numbers and

leadership in significant numbers and

leadership in significant numbers and education has just not magically

education has just not magically

education has just not magically translated into leadership now that was

translated into leadership now that was

translated into leadership now that was a painful realization for me personally

a painful realization for me personally

a painful realization for me personally and it made me realise that if we want

and it made me realise that if we want

and it made me realise that if we want to change this we need to engage and we

to change this we need to engage and we

to change this we need to engage and we need to do better now the question is of

need to do better now the question is of

need to do better now the question is of course what to do

course what to do

course what to do achieving 20% women in leadership or

achieving 20% women in leadership or

achieving 20% women in leadership or even more seems like a daunting task to

even more seems like a daunting task to

even more seems like a daunting task to many understandably given the track

many understandably given the track

many understandably given the track record but they’re companies that are

record but they’re companies that are

record but they’re companies that are making progress that are doing it

making progress that are doing it

making progress that are doing it successfully if we take for example is

successfully if we take for example is

successfully if we take for example is ApS an example the software company they

ApS an example the software company they

ApS an example the software company they were in 2011 and 19% women in leadership

were in 2011 and 19% women in leadership

were in 2011 and 19% women in leadership yet they decided to do better and so

yet they decided to do better and so

yet they decided to do better and so they did what you do in any other area

they did what you do in any other area

they did what you do in any other area of business where you want to improve

of business where you want to improve

of business where you want to improve they said measurable target and they put

they said measurable target and they put

they said measurable target and they put measures behind it now these

measures behind it now these

measures behind it now these self-imposed calls made them think more

self-imposed calls made them think more

self-imposed calls made them think more creatively about recruiting pools about

creatively about recruiting pools about

creatively about recruiting pools about new recruiting pools and especially

new recruiting pools and especially

new recruiting pools and especially about developing new leaders and as we

about developing new leaders and as we

about developing new leaders and as we speak they have set himself a target of

speak they have set himself a target of

speak they have set himself a target of 30% women in leadership for 2022 so

30% women in leadership for 2022 so

30% women in leadership for 2022 so experience shows it’s doable and at the

experience shows it’s doable and at the

experience shows it’s doable and at the end of the day it all burns down to two

end of the day it all burns down to two

end of the day it all burns down to two decisions that are taken every day in

decisions that are taken every day in

decisions that are taken every day in every organization by many of us who to

every organization by many of us who to

every organization by many of us who to hire and who to develop and promote now

hire and who to develop and promote now

hire and who to develop and promote now nothing against women’s networks

nothing against women’s networks

nothing against women’s networks trainings mentoring programs it’s all

trainings mentoring programs it’s all

trainings mentoring programs it’s all good but at the end of the day it’s two

good but at the end of the day it’s two

good but at the end of the day it’s two decisions hiring and promotion that sent

decisions hiring and promotion that sent

decisions hiring and promotion that sent the most powerful change signal in any

the most powerful change signal in any

the most powerful change signal in any organization now I never set out to be a

organization now I never set out to be a

organization now I never set out to be a diversity advocates but here I am I’m

diversity advocates but here I am I’m

diversity advocates but here I am I’m actually a management consultant but now

actually a management consultant but now

actually a management consultant but now my goal is to change the face of

my goal is to change the face of

my goal is to change the face of leadership to make it more diverse and

leadership to make it more diverse and

leadership to make it more diverse and not so that leaders can check a box and

not so that leaders can check a box and

not so that leaders can check a box and feel like they’ve been political correct

feel like they’ve been political correct

feel like they’ve been political correct or complied with something but because

or complied with something but because

or complied with something but because they understand they understand the

they understand they understand the

they understand they understand the diversity not only gender diversity but

diversity not only gender diversity but

diversity not only gender diversity but all of their mentions of diversity make

all of their mentions of diversity make

all of their mentions of diversity make the organization more innovative better

the organization more innovative better

the organization more innovative better and by embracing diversity by embracing

and by embracing diversity by embracing

and by embracing diversity by embracing diverse talent we are providing true

diverse talent we are providing true

diverse talent we are providing true opportunity for all thank you

opportunity for all thank you

opportunity for all thank you [Applause]

”

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