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The Argument for Creativity | Skip “Christopher” Wilson | TEDxVanderbiltUniversity


everybody just stand up for a second

everybody just stand up for a second let’s get the energy moving I know you

let’s get the energy moving I know you

let’s get the energy moving I know you want to stretch your legs and it’s cold

want to stretch your legs and it’s cold

want to stretch your legs and it’s cold why don’t you introduce yourself to

why don’t you introduce yourself to

why don’t you introduce yourself to somebody you haven’t met before so turn

somebody you haven’t met before so turn

somebody you haven’t met before so turn around say hello I’m all about energy hi

so I felt because we’re in the Bible

so I felt because we’re in the Bible Belt we can be a little all about

Belt we can be a little all about

Belt we can be a little all about fellowship this is afternoon so thank

fellowship this is afternoon so thank

fellowship this is afternoon so thank you and I’ll begin when I was in third

you and I’ll begin when I was in third

you and I’ll begin when I was in third grade I was enrolled by my elementary

grade I was enrolled by my elementary

grade I was enrolled by my elementary school in a program called GT C and what

school in a program called GT C and what

school in a program called GT C and what GT c stands for is gifted talented and

GT c stands for is gifted talented and

GT c stands for is gifted talented and creative and that program was designed

creative and that program was designed

creative and that program was designed to allow a select few number of students

to allow a select few number of students

to allow a select few number of students to develop and hone their skills in a

to develop and hone their skills in a

to develop and hone their skills in a non-traditional a non traditional

non-traditional a non traditional

non-traditional a non traditional schooling environment and looking back

schooling environment and looking back

schooling environment and looking back on it I definitely think that somebody

on it I definitely think that somebody

on it I definitely think that somebody made a mistake because I was not

made a mistake because I was not

made a mistake because I was not necessarily gifted nor talented but what

necessarily gifted nor talented but what

necessarily gifted nor talented but what I was was weird and so from an early age

I was was weird and so from an early age

I was was weird and so from an early age I equated being creative with being

I equated being creative with being

I equated being creative with being weird and I kind of still do but let me

weird and I kind of still do but let me

weird and I kind of still do but let me tell you why that experience in third

tell you why that experience in third

tell you why that experience in third grade is so important and pivotal to my

grade is so important and pivotal to my

grade is so important and pivotal to my development is because in third grade

development is because in third grade

development is because in third grade that was really the first time that I

that was really the first time that I

that was really the first time that I realized that like my finger prints that

realized that like my finger prints that

realized that like my finger prints that I was unique and it was really the first

I was unique and it was really the first

I was unique and it was really the first time that I started to think that was

time that I started to think that was

time that I started to think that was pretty awesome and so we all go through

pretty awesome and so we all go through

pretty awesome and so we all go through kind of this moment of when we realize

kind of this moment of when we realize

kind of this moment of when we realize our self so when you realize the concept

our self so when you realize the concept

our self so when you realize the concept of self you naturally realize the

of self you naturally realize the

of self you naturally realize the concept of difference when you realize

concept of difference when you realize

concept of difference when you realize the concept of self you realize the

the concept of self you realize the

the concept of self you realize the concept of difference and once that

concept of difference and once that

concept of difference and once that pathway in your neurological processor

pathway in your neurological processor

pathway in your neurological processor your brain is established there is no

your brain is established there is no

your brain is established there is no turning back

turning back

turning back so for creative individuals it sets up

so for creative individuals it sets up

so for creative individuals it sets up it sets up this dilemma you know I might

it sets up this dilemma you know I might

it sets up this dilemma you know I might to be creative or not and I obviously

to be creative or not and I obviously

to be creative or not and I obviously chose to be creative social scientists

chose to be creative social scientists

chose to be creative social scientists actually believe that the self is split

actually believe that the self is split

actually believe that the self is split up into two different parts and the

up into two different parts and the

up into two different parts and the first and most basic part is the

first and most basic part is the

first and most basic part is the existential self and the existential

existential self and the existential

existential self and the existential self has to do with the realization and

self has to do with the realization and

self has to do with the realization and the internalization that you understand

the internalization that you understand

the internalization that you understand that you are an object of this world and

that you are an object of this world and

that you are an object of this world and that you exist over time and space and

that you exist over time and space and

that you exist over time and space and the second part of self is the

the second part of self is the

the second part of self is the categorical self and this is

categorical self and this is

categorical self and this is an added layer of complexity in the

an added layer of complexity in the

an added layer of complexity in the sense that it deals with the

sense that it deals with the

sense that it deals with the internalization that you understand that

internalization that you understand that

internalization that you understand that you are an object of this world who can

you are an object of this world who can

you are an object of this world who can be experienced by others okay so the

be experienced by others okay so the

be experienced by others okay so the existential self has to do with how you

existential self has to do with how you

existential self has to do with how you perceive the world and the categorical

perceive the world and the categorical

perceive the world and the categorical self has to do with how the world

self has to do with how the world

self has to do with how the world perceives you and that is how we kind of

perceives you and that is how we kind of

perceives you and that is how we kind of align in social sciences what the self

align in social sciences what the self

align in social sciences what the self is all about so what’s the point and who

is all about so what’s the point and who

is all about so what’s the point and who cares and how does this tie back into

cares and how does this tie back into

cares and how does this tie back into creativity well simple

creativity well simple

creativity well simple I believe that creativity is a tool that

I believe that creativity is a tool that

I believe that creativity is a tool that can be used to uncover the truth about

can be used to uncover the truth about

can be used to uncover the truth about us all and I’ll repeat that because as

us all and I’ll repeat that because as

us all and I’ll repeat that because as Oprah says it’s a tweetable moment

Oprah says it’s a tweetable moment

Oprah says it’s a tweetable moment creativity is a tool that can be used to

creativity is a tool that can be used to

creativity is a tool that can be used to uncover the truth about us all so what

uncover the truth about us all so what

uncover the truth about us all so what does that mean in graduate school I had

does that mean in graduate school I had

does that mean in graduate school I had the opportunity the ability to study

the opportunity the ability to study

the opportunity the ability to study consumer behavior and basically what

consumer behavior and basically what

consumer behavior and basically what consumer behavior the discipline is

consumer behavior the discipline is

consumer behavior the discipline is concerned with is examining how we

concerned with is examining how we

concerned with is examining how we humans establish choice how we determine

humans establish choice how we determine

humans establish choice how we determine preference how we establish loyalty so

preference how we establish loyalty so

preference how we establish loyalty so we are those data geeks those survey

we are those data geeks those survey

we are those data geeks those survey geeks those studies of behavior that

geeks those studies of behavior that

geeks those studies of behavior that really kind of interview you on a

really kind of interview you on a

really kind of interview you on a one-on-one basis on a group basis look

one-on-one basis on a group basis look

one-on-one basis on a group basis look at your group dynamics invite you to

at your group dynamics invite you to

at your group dynamics invite you to focus groups so we can really get to the

focus groups so we can really get to the

focus groups so we can really get to the insights behind how you make a choice

insights behind how you make a choice

insights behind how you make a choice and then in my day to day job as a

and then in my day to day job as a

and then in my day to day job as a marketer it’s actually my directive to

marketer it’s actually my directive to

marketer it’s actually my directive to understand how you make a choice and

understand how you make a choice and

understand how you make a choice and then manipulate you into making another

then manipulate you into making another

then manipulate you into making another choice that puts money in my pocket and

choice that puts money in my pocket and

choice that puts money in my pocket and so that’s just how marketing works but

so that’s just how marketing works but

so that’s just how marketing works but so what’s the point and who cares right

so what’s the point and who cares right

so what’s the point and who cares right we all discover who we are we all

we all discover who we are we all

we all discover who we are we all establish preferences we all established

establish preferences we all established

establish preferences we all established loyalties but what I’ve known from my

loyalties but what I’ve known from my

loyalties but what I’ve known from my postgraduate research and through you

postgraduate research and through you

postgraduate research and through you know a couple decades of study and

know a couple decades of study and

know a couple decades of study and through my own personal experience

through my own personal experience

through my own personal experience experience having talked to hundreds if

experience having talked to hundreds if

experience having talked to hundreds if not thousands of people is that there

not thousands of people is that there

not thousands of people is that there are two central themes that we all carry

are two central themes that we all carry

are two central themes that we all carry with us throughout the course of our

with us throughout the course of our

with us throughout the course of our lifetimes and the first theme is a

lifetimes and the first theme is a

lifetimes and the first theme is a supreme question that we all investigate

supreme question that we all investigate

supreme question that we all investigate throughout the course of our lifetime a

throughout the course of our lifetime a

throughout the course of our lifetime a supreme question that has to deal with

supreme question that has to deal with

supreme question that has to deal with our origin so if you lie awake at night

our origin so if you lie awake at night

our origin so if you lie awake at night thinking about where did we come from

thinking about where did we come from

thinking about where did we come from how did

how did

how did get here what’s the meaning of life all

get here what’s the meaning of life all

get here what’s the meaning of life all of those questions in that that weird

of those questions in that that weird

of those questions in that that weird space that keeps us up those are

space that keeps us up those are

space that keeps us up those are questions of origin and then the other

questions of origin and then the other

questions of origin and then the other thing that we carry with us is an

thing that we carry with us is an

thing that we carry with us is an instinctual purpose and this might be a

instinctual purpose and this might be a

instinctual purpose and this might be a little bit more tangible for you to

little bit more tangible for you to

little bit more tangible for you to grasp our instinctual purpose is to

grasp our instinctual purpose is to

grasp our instinctual purpose is to ensure survival and that has to do with

ensure survival and that has to do with

ensure survival and that has to do with outlook and so ensuring survival could

outlook and so ensuring survival could

outlook and so ensuring survival could be you know looking for what we’re gonna

be you know looking for what we’re gonna

be you know looking for what we’re gonna eat later tonight it could be ensuring

eat later tonight it could be ensuring

eat later tonight it could be ensuring that our family has enough money to last

that our family has enough money to last

that our family has enough money to last beyond our death it could be ensuring

beyond our death it could be ensuring

beyond our death it could be ensuring that our cultures and our values in our

that our cultures and our values in our

that our cultures and our values in our way of life precede war it could be

way of life precede war it could be

way of life precede war it could be ensuring that humans survive in an

ensuring that humans survive in an

ensuring that humans survive in an instinctive level event so questions of

instinctive level event so questions of

instinctive level event so questions of origin versus questions of outlook and

origin versus questions of outlook and

origin versus questions of outlook and so how does this tie back into

so how does this tie back into

so how does this tie back into creativity well I believe the creatives

creativity well I believe the creatives

creativity well I believe the creatives have the keys to unlock the truth about

have the keys to unlock the truth about

have the keys to unlock the truth about us all and one way that we draw nearer

us all and one way that we draw nearer

us all and one way that we draw nearer to answering those questions of origin

to answering those questions of origin

to answering those questions of origin and fulfilling our purpose of outlook is

and fulfilling our purpose of outlook is

and fulfilling our purpose of outlook is through the process of learning and

through the process of learning and

through the process of learning and teaching and so I’ve had to kind of

teaching and so I’ve had to kind of

teaching and so I’ve had to kind of redefine what learning and teaching is

redefine what learning and teaching is

redefine what learning and teaching is for me and there’s a couple teachers in

for me and there’s a couple teachers in

for me and there’s a couple teachers in the audience so thank you guys I define

the audience so thank you guys I define

the audience so thank you guys I define learning and teaching as such to learn

learning and teaching as such to learn

learning and teaching as such to learn is to understand from where you have

is to understand from where you have

is to understand from where you have come and to teach is to help navigate

come and to teach is to help navigate

come and to teach is to help navigate where you should explore next so to

where you should explore next so to

where you should explore next so to learn is to understand from where you

learn is to understand from where you

learn is to understand from where you have come question of origin and to

have come question of origin and to

have come question of origin and to teach is to help navigate where you

teach is to help navigate where you

teach is to help navigate where you should explore next

should explore next

should explore next outlook origin outlook see how that

outlook origin outlook see how that

outlook origin outlook see how that works and so how does this tie back into

works and so how does this tie back into

works and so how does this tie back into creativity and so I had to kind of

creativity and so I had to kind of

creativity and so I had to kind of figure out what exactly I wanted to say

figure out what exactly I wanted to say

figure out what exactly I wanted to say what is the difference between a

what is the difference between a

what is the difference between a creative individual and a non creative

creative individual and a non creative

creative individual and a non creative visual individual creatives have the

visual individual creatives have the

visual individual creatives have the same hopes fears dreams the same themes

same hopes fears dreams the same themes

same hopes fears dreams the same themes regarding origin and outlook but a

regarding origin and outlook but a

regarding origin and outlook but a creative is focused on navigating that

creative is focused on navigating that

creative is focused on navigating that information and learning and teaching

information and learning and teaching

information and learning and teaching from a unique unpopular or new

from a unique unpopular or new

from a unique unpopular or new perspective and that’s simple that’s the

perspective and that’s simple that’s the

perspective and that’s simple that’s the difference creatives placed a lot of

difference creatives placed a lot of

difference creatives placed a lot of self value in investigation of the

self value in investigation of the

self value in investigation of the anomaly and teaching us all something we

anomaly and teaching us all something we

anomaly and teaching us all something we may not have heard before you know in in

may not have heard before you know in in

may not have heard before you know in in being that awkward person that draws the

being that awkward person that draws the

being that awkward person that draws the ugliest the most ugliest art in the

ugliest the most ugliest art in the

ugliest the most ugliest art in the gallery out there

gallery out there

gallery out there right because that is an important part

right because that is an important part

right because that is an important part of the human condition that is worth

of the human condition that is worth

of the human condition that is worth exploring creatives naturally understand

exploring creatives naturally understand

exploring creatives naturally understand that there is value there is power there

that there is value there is power there

that there is value there is power there is awesomeness in those untold stories

is awesomeness in those untold stories

is awesomeness in those untold stories and so we find ways to express that so

and so we find ways to express that so

and so we find ways to express that so we’ve been navigating in this highly

we’ve been navigating in this highly

we’ve been navigating in this highly academic theatrical space up here and so

academic theatrical space up here and so

academic theatrical space up here and so I want to put this into practice I

I want to put this into practice I

I want to put this into practice I mentioned that I’m a consumer behavior

mentioned that I’m a consumer behavior

mentioned that I’m a consumer behavior list I study consumer behavior and and

list I study consumer behavior and and

list I study consumer behavior and and conducted some postgraduate research so

conducted some postgraduate research so

conducted some postgraduate research so I want to run you through three examples

I want to run you through three examples

I want to run you through three examples three examples from the research and I

three examples from the research and I

three examples from the research and I want you to just answer in your mind how

want you to just answer in your mind how

want you to just answer in your mind how you naturally would respond and then

you naturally would respond and then

you naturally would respond and then we’ll see how you line up with the data

we’ll see how you line up with the data

we’ll see how you line up with the data so okay this is a fun exercise okay so

so okay this is a fun exercise okay so

so okay this is a fun exercise okay so the first example is you are sitting

the first example is you are sitting

the first example is you are sitting here at TEDx Vanderbilt University not

here at TEDx Vanderbilt University not

here at TEDx Vanderbilt University not hard to believe right and you happen to

hard to believe right and you happen to

hard to believe right and you happen to be sitting next to your mother and so if

be sitting next to your mother and so if

be sitting next to your mother and so if I were to tell you that this was the

I were to tell you that this was the

I were to tell you that this was the last chance that you would see or speak

last chance that you would see or speak

last chance that you would see or speak to your mother what is one phrase that

to your mother what is one phrase that

to your mother what is one phrase that you would say to your mother one phrase

you would say to your mother one phrase

you would say to your mother one phrase to say to your mother if you were never

to say to your mother if you were never

to say to your mother if you were never to see her again

to see her again

to see her again okay so you’ve got that all right and

okay so you’ve got that all right and

okay so you’ve got that all right and let’s move on second scenario let’s go

let’s move on second scenario let’s go

let’s move on second scenario let’s go to the bathroom so we’ve all visited a

to the bathroom so we’ve all visited a

to the bathroom so we’ve all visited a public restroom or at least hopefully

public restroom or at least hopefully

public restroom or at least hopefully you probably have to go right now so

you probably have to go right now so

you probably have to go right now so that’s okay so this example has to do

that’s okay so this example has to do

that’s okay so this example has to do with choice you enter the public

with choice you enter the public

with choice you enter the public restroom there’s the door there’s stall

restroom there’s the door there’s stall

restroom there’s the door there’s stall number one stall number two three and

number one stall number two three and

number one stall number two three and four these are identical stalls only you

four these are identical stalls only you

four these are identical stalls only you happen to be a germaphobe so your goal

happen to be a germaphobe so your goal

happen to be a germaphobe so your goal is to select the stall that you think

is to select the stall that you think

is to select the stall that you think has the least amount of germs so which

has the least amount of germs so which

has the least amount of germs so which stall do you choose one two three or

stall do you choose one two three or

stall do you choose one two three or four okay got that in your mind in the

four okay got that in your mind in the

four okay got that in your mind in the third example let’s stick with the

third example let’s stick with the

third example let’s stick with the bathroom because potty humor is awesome

bathroom because potty humor is awesome

bathroom because potty humor is awesome only in this example you’re no longer a

only in this example you’re no longer a

only in this example you’re no longer a germaphobe you still have to go to the

germaphobe you still have to go to the

germaphobe you still have to go to the bathroom and this bathroom only has

bathroom and this bathroom only has

bathroom and this bathroom only has urinals only you step into the bathroom

urinals only you step into the bathroom

urinals only you step into the bathroom from the door and there’s a man at

from the door and there’s a man at

from the door and there’s a man at urinal number one so of the available

urinal number one so of the available

urinal number one so of the available urinals two three or four which one do

urinals two three or four which one do

urinals two three or four which one do you choose

you choose

you choose okay so you’ve got that in your mind

okay so you’ve got that in your mind

okay so you’ve got that in your mind right let’s go back so in the mother

right let’s go back so in the mother

right let’s go back so in the mother example 97% of respondents in the survey

example 97% of respondents in the survey

example 97% of respondents in the survey mentioned the word

mentioned the word

mentioned the word said I love you to their mother that

said I love you to their mother that

said I love you to their mother that would be the last thing that they said

would be the last thing that they said

would be the last thing that they said so congratulations if you were in within

so congratulations if you were in within

so congratulations if you were in within that 90% you are in line with what we

that 90% you are in line with what we

that 90% you are in line with what we consumer behavior lists would call

consumer behavior lists would call

consumer behavior lists would call normative behavior and what the young

normative behavior and what the young

normative behavior and what the young kids will call basic and that’s great so

kids will call basic and that’s great so

kids will call basic and that’s great so in the second example with the Stahl’s

in the second example with the Stahl’s

in the second example with the Stahl’s so just about 90% of people opted for

so just about 90% of people opted for

so just about 90% of people opted for stall number 3 as the one that they

stall number 3 as the one that they

stall number 3 as the one that they thought contained the least amount of

thought contained the least amount of

thought contained the least amount of germs and what’s really interesting

germs and what’s really interesting

germs and what’s really interesting about that is is that because 90% the

about that is is that because 90% the

about that is is that because 90% the overwhelming majority of people chose

overwhelming majority of people chose

overwhelming majority of people chose stall number 3 you actually defeated

stall number 3 you actually defeated

stall number 3 you actually defeated your goal of choosing the stall but was

your goal of choosing the stall but was

your goal of choosing the stall but was least contaminated from germs so that’s

least contaminated from germs so that’s

least contaminated from germs so that’s an argument for not being basic right

an argument for not being basic right

an argument for not being basic right and let’s go to the urinal example ah so

and let’s go to the urinal example ah so

and let’s go to the urinal example ah so there was no clear winner in terms of 1

there was no clear winner in terms of 1

there was no clear winner in terms of 1 out front winner but what we learned

out front winner but what we learned

out front winner but what we learned from the research from the data is that

from the research from the data is that

from the research from the data is that 98% of people would choose either urinal

98% of people would choose either urinal

98% of people would choose either urinal number 3 or urinal number 4 and so if

number 3 or urinal number 4 and so if

number 3 or urinal number 4 and so if you are within that 2% and went and peed

you are within that 2% and went and peed

you are within that 2% and went and peed next to the man you’re just awkward and

next to the man you’re just awkward and

next to the man you’re just awkward and so these are funny examples meant to

so these are funny examples meant to

so these are funny examples meant to highlight a point but what I’m trying to

highlight a point but what I’m trying to

highlight a point but what I’m trying to get at is as a creative as a researcher

get at is as a creative as a researcher

get at is as a creative as a researcher my works not done just because I know

my works not done just because I know

my works not done just because I know what the majority of people would do the

what the majority of people would do the

what the majority of people would do the awesomeness the power the value in this

awesomeness the power the value in this

awesomeness the power the value in this research is taking that a couple steps

research is taking that a couple steps

research is taking that a couple steps deeper and looking at those anomalies so

deeper and looking at those anomalies so

deeper and looking at those anomalies so a case in point with a mother example

a case in point with a mother example

a case in point with a mother example the interesting thing about that

the interesting thing about that

the interesting thing about that research is that 3 percent of people did

research is that 3 percent of people did

research is that 3 percent of people did not say I love you so what did I do

not say I love you so what did I do

not say I love you so what did I do so what so what do we do and so in the

so what so what do we do and so in the

so what so what do we do and so in the follow-up interviews I’m mining the data

follow-up interviews I’m mining the data

follow-up interviews I’m mining the data looking for those key themes and pull

looking for those key themes and pull

looking for those key themes and pull out one answer stuck with me a gentleman

out one answer stuck with me a gentleman

out one answer stuck with me a gentleman had written down I forgive you I forgive

had written down I forgive you I forgive

had written down I forgive you I forgive you and so that is an interesting part

you and so that is an interesting part

you and so that is an interesting part of the anomaly that teaches us about the

of the anomaly that teaches us about the

of the anomaly that teaches us about the hemming experience the ability to have

hemming experience the ability to have

hemming experience the ability to have mercy the ability to forgive the ability

mercy the ability to forgive the ability

mercy the ability to forgive the ability to have empathy and that is an

to have empathy and that is an

to have empathy and that is an interesting quality that comes from

interesting quality that comes from

interesting quality that comes from looking at in this example the anomalies

looking at in this example the anomalies

looking at in this example the anomalies so just because I’m standing here in

so just because I’m standing here in

so just because I’m standing here in this red dot I’m saying that I’m

this red dot I’m saying that I’m

this red dot I’m saying that I’m creative it doesn’t mean that you’re not

creative it doesn’t mean that you’re not

creative it doesn’t mean that you’re not creative do not subscribe to the notion

creative do not subscribe to the notion

creative do not subscribe to the notion that creativity is only an expression of

that creativity is only an expression of

that creativity is only an expression of art of music of dance or bad poetry

art of music of dance or bad poetry

art of music of dance or bad poetry because that’s just not true

because that’s just not true

because that’s just not true Albert Einstein was a creative Harriet

Albert Einstein was a creative Harriet

Albert Einstein was a creative Harriet Tubman was creative you can be creative

Tubman was creative you can be creative

Tubman was creative you can be creative if you love Excel spreadsheets you can

if you love Excel spreadsheets you can

if you love Excel spreadsheets you can be creative and that’s what we pay our

be creative and that’s what we pay our

be creative and that’s what we pay our accountants for if you are an athlete

accountants for if you are an athlete

accountants for if you are an athlete you can be creative find a new route

you can be creative find a new route

you can be creative find a new route design a new play if you are a

design a new play if you are a

design a new play if you are a politician you can be creative it’s

politician you can be creative it’s

politician you can be creative it’s certainly working for Donald Trump

creativity is certainly just the

creativity is certainly just the validity for the argument it is the

validity for the argument it is the

validity for the argument it is the process of connection creativity has the

process of connection creativity has the

process of connection creativity has the ability to link our origin to our

ability to link our origin to our

ability to link our origin to our outlook so if you subscribe to the

outlook so if you subscribe to the

outlook so if you subscribe to the notion that there is value in learning

notion that there is value in learning

notion that there is value in learning and that there is value in teaching then

and that there is value in teaching then

and that there is value in teaching then you by definition have to understand the

you by definition have to understand the

you by definition have to understand the power of the investigation to get there

power of the investigation to get there

power of the investigation to get there and because you understand the power of

and because you understand the power of

and because you understand the power of that investigation and what it yields

that investigation and what it yields

that investigation and what it yields it’s essential that you find a tool that

it’s essential that you find a tool that

it’s essential that you find a tool that helps you shine a light on the great

helps you shine a light on the great

helps you shine a light on the great unknown

unknown

unknown for me the tool that I use that I was

for me the tool that I use that I was

for me the tool that I use that I was born with that I honed that I harnessed

born with that I honed that I harnessed

born with that I honed that I harnessed that I developed each and every single

that I developed each and every single

that I developed each and every single day is creativity and so I would invite

day is creativity and so I would invite

day is creativity and so I would invite us all in this room and beyond on the

us all in this room and beyond on the

us all in this room and beyond on the livestream to step inside ourselves as

livestream to step inside ourselves as

livestream to step inside ourselves as creatives to reframe rework redevelop

creatives to reframe rework redevelop

creatives to reframe rework redevelop how we think about the world and our

how we think about the world and our

how we think about the world and our conventions to challenge those thoughts

conventions to challenge those thoughts

conventions to challenge those thoughts those theories that seem so perfect and

those theories that seem so perfect and

those theories that seem so perfect and complex and to encourage the next

complex and to encourage the next

complex and to encourage the next generation of creative thinkers to do

generation of creative thinkers to do

generation of creative thinkers to do the same because as we’ve just

the same because as we’ve just

the same because as we’ve just demonstrated as we’ve just demonstrated

demonstrated as we’ve just demonstrated

demonstrated as we’ve just demonstrated without creatives and creativity we’re

without creatives and creativity we’re

without creatives and creativity we’re all just a bunch of normative behaviors

all just a bunch of normative behaviors

all just a bunch of normative behaviors we’re all basics so don’t be basic thank

we’re all basics so don’t be basic thank

we’re all basics so don’t be basic thank you that’s my time

”

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