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Stitching the world together, One Sweater at a Time | Julie Conroy | TEDxFIT


can a sweater stitch together the world

can a sweater stitch together the world those were increasingly aware of just

those were increasingly aware of just

those were increasingly aware of just how removed we are from how wear our

how removed we are from how wear our

how removed we are from how wear our clothes are made maybe a better question

clothes are made maybe a better question

clothes are made maybe a better question is could a sweater become a symbol of

is could a sweater become a symbol of

is could a sweater become a symbol of how the world could be stitched together

how the world could be stitched together

how the world could be stitched together in the effort to create a more ethical

in the effort to create a more ethical

in the effort to create a more ethical and sustainable production model

and sustainable production model

and sustainable production model according to the global fashion agenda

according to the global fashion agenda

according to the global fashion agenda and the Boston Consulting Group 2017

and the Boston Consulting Group 2017

and the Boston Consulting Group 2017 pulse of the fashion industry report the

pulse of the fashion industry report the

pulse of the fashion industry report the fashion industry as a whole

fashion industry as a whole

fashion industry as a whole rates just 32 out of a hundred on

rates just 32 out of a hundred on

rates just 32 out of a hundred on sustainability as our production

sustainability as our production

sustainability as our production container population continues to grow

container population continues to grow

container population continues to grow and it’s more evident just how stretched

and it’s more evident just how stretched

and it’s more evident just how stretched our resources are we think it’s

our resources are we think it’s

our resources are we think it’s important as a brand to look at the

important as a brand to look at the

important as a brand to look at the impact we’re having and to make sure

impact we’re having and to make sure

impact we’re having and to make sure that that impact isn’t a negative one

that that impact isn’t a negative one

that that impact isn’t a negative one and just really see how we can behave

and just really see how we can behave

and just really see how we can behave responsibly both environmentally and

responsibly both environmentally and

responsibly both environmentally and also socially socially a little about me

also socially socially a little about me

also socially socially a little about me I’m my name is Julie Conroy I grew up

I’m my name is Julie Conroy I grew up

I’m my name is Julie Conroy I grew up just outside of London I learned how to

just outside of London I learned how to

just outside of London I learned how to knit and sew as a child as most girls of

knit and sew as a child as most girls of

knit and sew as a child as most girls of my generation did I’m actually pretty

my generation did I’m actually pretty

my generation did I’m actually pretty bad at it so I’m not the one that does

bad at it so I’m not the one that does

bad at it so I’m not the one that does the knitting I am much more visual than

the knitting I am much more visual than

the knitting I am much more visual than hands-on I studied photography and

hands-on I studied photography and

hands-on I studied photography and design in Western Australia at the

design in Western Australia at the

design in Western Australia at the Institute of Technology there and I came

Institute of Technology there and I came

Institute of Technology there and I came to New York in 95 so I’ve been working

to New York in 95 so I’ve been working

to New York in 95 so I’ve been working in music mostly the photography and

in music mostly the photography and

in music mostly the photography and design industries since I’ve lived here

design industries since I’ve lived here

design industries since I’ve lived here to know a little about our company its

to know a little about our company its

to know a little about our company its first important that you know about the

first important that you know about the

first important that you know about the woman behind in Anya Kohl grew who is

woman behind in Anya Kohl grew who is

woman behind in Anya Kohl grew who is actually in the audience here tonight

actually in the audience here tonight

actually in the audience here tonight I’m Nicole grew up in communist Poland

I’m Nicole grew up in communist Poland

I’m Nicole grew up in communist Poland her mother’s mantra was if you need it

her mother’s mantra was if you need it

her mother’s mantra was if you need it you make it and that mindset took Anya

you make it and that mindset took Anya

you make it and that mindset took Anya through her career as a ballet dancer to

through her career as a ballet dancer to

through her career as a ballet dancer to when she was living in West Germany

when she was living in West Germany

when she was living in West Germany after she defected from Poland she was a

after she defected from Poland she was a

after she defected from Poland she was a single mother she was knitting to

single mother she was knitting to

single mother she was knitting to financially support herself and that

financially support herself and that

financially support herself and that mindset took her through to when she

mindset took her through to when she

mindset took her through to when she started her company here

started her company here

started her company here in New York City so our news first

in New York City so our news first

in New York City so our news first collection was in fall 2012 I came on

collection was in fall 2012 I came on

collection was in fall 2012 I came on boards for 2014 initially as her image

boards for 2014 initially as her image

boards for 2014 initially as her image director I was becoming more aware of

director I was becoming more aware of

director I was becoming more aware of the environmental and social impact that

the environmental and social impact that

the environmental and social impact that the fashion industry was having so I

the fashion industry was having so I

the fashion industry was having so I decided that we should look closer at

decided that we should look closer at

decided that we should look closer at what our company was doing in these

what our company was doing in these

what our company was doing in these areas being part of the industry I felt

areas being part of the industry I felt

areas being part of the industry I felt really it’s my responsibility to make

really it’s my responsibility to make

really it’s my responsibility to make sure our impact isn’t a negative one and

sure our impact isn’t a negative one and

sure our impact isn’t a negative one and what I found

what I found

what I found just by looking was that unintentionally

just by looking was that unintentionally

just by looking was that unintentionally Anya had actually created a company that

Anya had actually created a company that

Anya had actually created a company that was built on a socially ethical

was built on a socially ethical

was built on a socially ethical production model our sweaters are handed

production model our sweaters are handed

production model our sweaters are handed here in New York City and Anya insisted

here in New York City and Anya insisted

here in New York City and Anya insisted that that’s what we would do as a

that that’s what we would do as a

that that’s what we would do as a company because really being hands-on

company because really being hands-on

company because really being hands-on was the only way she knew how to work

was the only way she knew how to work

was the only way she knew how to work our knitters actually live in the five

our knitters actually live in the five

our knitters actually live in the five boroughs of the city and when we have

boroughs of the city and when we have

boroughs of the city and when we have orders they come to us to pick up their

orders they come to us to pick up their

orders they come to us to pick up their sweaters to go over the piece they’re

sweaters to go over the piece they’re

sweaters to go over the piece they’re going to knit

going to knit

going to knit get their yarn they then take that home

get their yarn they then take that home

get their yarn they then take that home bring it back to us when the piece is

bring it back to us when the piece is

bring it back to us when the piece is finished so most of these women are

finished so most of these women are

finished so most of these women are mothers or grandmothers who are raising

mothers or grandmothers who are raising

mothers or grandmothers who are raising children and being able to work from

children and being able to work from

children and being able to work from home really gives them the freedom to be

home really gives them the freedom to be

home really gives them the freedom to be able to put work around their home life

able to put work around their home life

able to put work around their home life their family and also just not having to

their family and also just not having to

their family and also just not having to worry about the high cost of childcare

so every piece that we know contains the

so every piece that we know contains the signature of the woman who knit the

signature of the woman who knit the

signature of the woman who knit the piece this is an example of their it’s

piece this is an example of their it’s

piece this is an example of their it’s wonderful lines of colored thread it’s a

wonderful lines of colored thread it’s a

wonderful lines of colored thread it’s a small symbol it’s just a small piece of

small symbol it’s just a small piece of

small symbol it’s just a small piece of thread but it’s listed humanizes a

thread but it’s listed humanizes a

thread but it’s listed humanizes a production chain it’s this unique

production chain it’s this unique

production chain it’s this unique signature that represents the woman who

signature that represents the woman who

signature that represents the woman who was responsible for crafting this piece

was responsible for crafting this piece

was responsible for crafting this piece that we sent out from the studio

that we sent out from the studio

that we sent out from the studio and it’s this symbol that connects her

and it’s this symbol that connects her

and it’s this symbol that connects her to you of the person who may end up

to you of the person who may end up

to you of the person who may end up wearing this sweater even in the luxury

wearing this sweater even in the luxury

wearing this sweater even in the luxury industry supply chains are complex and

industry supply chains are complex and

industry supply chains are complex and difficult to navigate and they can often

difficult to navigate and they can often

difficult to navigate and they can often scan multiple regions by keeping our

scan multiple regions by keeping our

scan multiple regions by keeping our production local we’re able to

production local we’re able to

production local we’re able to personally know who’s making all of our

personally know who’s making all of our

personally know who’s making all of our clothing and also we’re able to set the

clothing and also we’re able to set the

clothing and also we’re able to set the price that’s paid directly to each

price that’s paid directly to each

price that’s paid directly to each knitter another step on our journey to

knitter another step on our journey to

knitter another step on our journey to becoming a more sustainable company

becoming a more sustainable company

becoming a more sustainable company happened about two years ago when we

happened about two years ago when we

happened about two years ago when we were introduced to a company called June

were introduced to a company called June

were introduced to a company called June cashmere who are ethically sourcing yarn

cashmere who are ethically sourcing yarn

cashmere who are ethically sourcing yarn from small family farms in the alive

from small family farms in the alive

from small family farms in the alive valley of Kyrgyzstan so we decided it

valley of Kyrgyzstan so we decided it

valley of Kyrgyzstan so we decided it was important to journey to this region

was important to journey to this region

was important to journey to this region I actually went to see firsthand the

I actually went to see firsthand the

I actually went to see firsthand the initiatives that they said they were

initiatives that they said they were

initiatives that they said they were putting forward to help people stay on

putting forward to help people stay on

putting forward to help people stay on the villages that they grew up in so it

the villages that they grew up in so it

the villages that they grew up in so it was also a really good opportunity for

was also a really good opportunity for

was also a really good opportunity for us to be able to put a face on the

us to be able to put a face on the

us to be able to put a face on the people that were producing the fibers

people that were producing the fibers

people that were producing the fibers from this cashmere that we were going to

from this cashmere that we were going to

from this cashmere that we were going to be using so I took five days traveling

be using so I took five days traveling

be using so I took five days traveling around with people from the company and

around with people from the company and

around with people from the company and I met the men and women who heard the

I met the men and women who heard the

I met the men and women who heard the goats coordinate the villages and buy

goats coordinate the villages and buy

goats coordinate the villages and buy the fibers and I discovered a close-knit

the fibers and I discovered a close-knit

the fibers and I discovered a close-knit community who were being given an

community who were being given an

community who were being given an opportunity to earn money from the goats

opportunity to earn money from the goats

opportunity to earn money from the goats that they keep on their family farms

that they keep on their family farms

that they keep on their family farms whether that’s one or hundred I was

whether that’s one or hundred I was

whether that’s one or hundred I was there during combing season and I got to

there during combing season and I got to

there during combing season and I got to travel around with local employees from

travel around with local employees from

travel around with local employees from village to village while they were

village to village while they were

village to village while they were buying the fibers from these people no

buying the fibers from these people no

buying the fibers from these people no matter how small the amount and I saw

matter how small the amount and I saw

matter how small the amount and I saw people with little bags of 20 grams of

people with little bags of 20 grams of

people with little bags of 20 grams of fibers right through to people who had

fibers right through to people who had

fibers right through to people who had multiple kilos this companies also

multiple kilos this companies also

multiple kilos this companies also putting initiatives into place to train

putting initiatives into place to train

putting initiatives into place to train them onto how better manage their herd

them onto how better manage their herd

them onto how better manage their herd and collect their fibers and their

and collect their fibers and their

and collect their fibers and their reenergize industry that was basically

reenergize industry that was basically

reenergize industry that was basically lost after the collapse of the Soviet

lost after the collapse of the Soviet

lost after the collapse of the Soviet Union

and it was just incredible for us in the

and it was just incredible for us in the modern age when production chains are

modern age when production chains are

modern age when production chains are automated and anonymous to be able to

automated and anonymous to be able to

automated and anonymous to be able to put a face on every step of the supply

put a face on every step of the supply

put a face on every step of the supply chain from the person who was herding

chain from the person who was herding

chain from the person who was herding the goats in Central Asia right through

the goats in Central Asia right through

the goats in Central Asia right through to the woman in New York City who was

to the woman in New York City who was

to the woman in New York City who was knitting the final piece so what is the

knitting the final piece so what is the

knitting the final piece so what is the cost of an ethically responsible

cost of an ethically responsible

cost of an ethically responsible production model in the luxury sector

production model in the luxury sector

production model in the luxury sector spending $2,000 and up on a sweater is

spending $2,000 and up on a sweater is

spending $2,000 and up on a sweater is not unusual and that’s where our price

not unusual and that’s where our price

not unusual and that’s where our price point sets so how do we justify that as

point sets so how do we justify that as

point sets so how do we justify that as being the cost of a sweater in the 2017

being the cost of a sweater in the 2017

being the cost of a sweater in the 2017 post of the fashion industry report they

post of the fashion industry report they

post of the fashion industry report they stated that in general production

stated that in general production

stated that in general production accounts for 28% of the cost of a

accounts for 28% of the cost of a

accounts for 28% of the cost of a garment and 65% of that goes to wages in

garment and 65% of that goes to wages in

garment and 65% of that goes to wages in our production model 40 to 50 percent of

our production model 40 to 50 percent of

our production model 40 to 50 percent of the total cost of a sweater actually

the total cost of a sweater actually

the total cost of a sweater actually goes directly to labor directly to our

goes directly to labor directly to our

goes directly to labor directly to our knitters so then what I want to ask is

knitters so then what I want to ask is

knitters so then what I want to ask is shouldn’t true luxury being able to know

shouldn’t true luxury being able to know

shouldn’t true luxury being able to know who made your clothing and that that

who made your clothing and that that

who made your clothing and that that person was paid a fair price for their

person was paid a fair price for their

person was paid a fair price for their work and that traditional skills and

work and that traditional skills and

work and that traditional skills and craftsmanship sar being kept alive right

craftsmanship sar being kept alive right

craftsmanship sar being kept alive right now

now

now Hanyu is just a small company but we

Hanyu is just a small company but we

Hanyu is just a small company but we have about a hundred knitters on our

have about a hundred knitters on our

have about a hundred knitters on our books about forty five of them work for

books about forty five of them work for

books about forty five of them work for us regularly and right now

us regularly and right now

us regularly and right now we really don’t have that much work to

we really don’t have that much work to

we really don’t have that much work to be more than supplemental income for

be more than supplemental income for

be more than supplemental income for these women but wouldn’t it be amazing

these women but wouldn’t it be amazing

these women but wouldn’t it be amazing if making production a significant part

if making production a significant part

if making production a significant part of the cost of goods sold became a

of the cost of goods sold became a

of the cost of goods sold became a widespread business model what would

widespread business model what would

widespread business model what would that world look like it could be the

that world look like it could be the

that world look like it could be the difference in a developing nation

difference in a developing nation

difference in a developing nation between someone living below the poverty

between someone living below the poverty

between someone living below the poverty line and someone earning a living wage

line and someone earning a living wage

line and someone earning a living wage how about if we put a premium on skills

how about if we put a premium on skills

how about if we put a premium on skills and craftsmanship what if we take a

and craftsmanship what if we take a

and craftsmanship what if we take a cottage industry methods

cottage industry methods

cottage industry methods and apply it to a contemporary business

and apply it to a contemporary business

and apply it to a contemporary business we could expand opportunities for women

we could expand opportunities for women

we could expand opportunities for women who would be able to work from home

who would be able to work from home

who would be able to work from home which are just unrealistic for them

which are just unrealistic for them

which are just unrealistic for them because of the high cost of childcare

because of the high cost of childcare

because of the high cost of childcare especially in this country our model of

especially in this country our model of

especially in this country our model of local production is obviously not going

local production is obviously not going

local production is obviously not going to work for everybody but how about we

to work for everybody but how about we

to work for everybody but how about we hire local representatives or make sure

hire local representatives or make sure

hire local representatives or make sure that fair wages and not just submit

that fair wages and not just submit

that fair wages and not just submit minimum wages are paid to factory

minimum wages are paid to factory

minimum wages are paid to factory workers and we don’t have all the

workers and we don’t have all the

workers and we don’t have all the answers and I know we’re not the only

answers and I know we’re not the only

answers and I know we’re not the only company asking these questions but we

company asking these questions but we

company asking these questions but we owe it as global citizens to take a look

owe it as global citizens to take a look

owe it as global citizens to take a look at ways to make a change to make our

at ways to make a change to make our

at ways to make a change to make our industry more sustainable and to make

industry more sustainable and to make

industry more sustainable and to make sure that human suffering is not a part

sure that human suffering is not a part

sure that human suffering is not a part of the production process

maybe the sustainability of the future

maybe the sustainability of the future of fashion might require looking forward

of fashion might require looking forward

of fashion might require looking forward by looking back to how clothing was made

by looking back to how clothing was made

by looking back to how clothing was made by re-energizing traditional regional

by re-energizing traditional regional

by re-energizing traditional regional industries giving a new lease of life to

industries giving a new lease of life to

industries giving a new lease of life to factories in regions that used to be

factories in regions that used to be

factories in regions that used to be thriving to supply stable jobs for the

thriving to supply stable jobs for the

thriving to supply stable jobs for the next generation maybe it’s giving

next generation maybe it’s giving

next generation maybe it’s giving artisans in India or Africa or here in

artisans in India or Africa or here in

artisans in India or Africa or here in the u.s. new markets for their skills

the u.s. new markets for their skills

the u.s. new markets for their skills it’s giving women a chance to work from

it’s giving women a chance to work from

it’s giving women a chance to work from home or even goat herders in a remote

home or even goat herders in a remote

home or even goat herders in a remote part of the world an opportunity for a

part of the world an opportunity for a

part of the world an opportunity for a sustainable business that they can pass

sustainable business that they can pass

sustainable business that they can pass down to their families by taking all

down to their families by taking all

down to their families by taking all these elements as a company looking at

these elements as a company looking at

these elements as a company looking at people around the globe who make this

people around the globe who make this

people around the globe who make this one sweater being conscious of the

one sweater being conscious of the

one sweater being conscious of the decisions we make in materials and where

decisions we make in materials and where

decisions we make in materials and where and how we produce have repercussions

and how we produce have repercussions

and how we produce have repercussions both good and bad globally by investing

both good and bad globally by investing

both good and bad globally by investing in people teaching new skills valuing

in people teaching new skills valuing

in people teaching new skills valuing traditional skills developing a business

traditional skills developing a business

traditional skills developing a business model that values and recognizes the

model that values and recognizes the

model that values and recognizes the people who make up our supply chain by

people who make up our supply chain by

people who make up our supply chain by passing that information on to you the

passing that information on to you the

passing that information on to you the customer

customer

customer maybe that’s how we stitch the world

maybe that’s how we stitch the world

maybe that’s how we stitch the world together one sweater at a time thank you

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