[Music]
have you ever wondered why so many
windows of our historic centers are
closed venice padova treviso verona
Rome windows in our centers
historians are closed for several reasons
the main reason is that the
owner does not have the resources
to deal with one
renovation
or simply do not feel like it
he is not in time he does not have the skills
very often then these properties are
succeeded from generation to generation
therefore the successors did not exist
busy I ask you another question
have you ever really wondered what
wants an international tourist when
comes to Italy
well I have spent a large part of mine
professional life to look for one
correlation between these two elements between
the closed windows of the historic centers e
the wishes of tourists when they come in
Italy
you will say are two elements that
apparently they do not have any
correlation between them but that if
intimately studied lead to a link
extraordinary that could create gods
economic and social benefits to ours
beautiful Italy unthinkable
returning to the question what they are looking for
really tourists when they come here
in Italy
I could verify that the answer is
very simple
they try to live the Italian dream
they look for the Italy experience in what
consists consists precisely in
look out from one of those windows
closed
maybe sipping a prosecco and
looking at a Renaissance square and
Baroque
after spending a day for them
Venice streets want to dive
in history thinking that right there in
that square have lived actors
poets musicians want to hear them
vibrations of a market in ours
historic centers full of typical products
of screams of people want to think about that
just nearby there is a restaurant
typical or a starred restaurant that
they could only dream
reading it in an extraordinary guide
the whole world is available to pay
even the large numbers to be able to
stay in those closed windows but
in reality they can not do it because
these accommodations are not available e
maybe they are forced to go to the hotel
out of the historical centers in hotels that
they are able to satisfy them
needs in curiosiamo c with a little
of numbers in Italy there are 34.4 million
of housing about 19.8 million
these houses are our homes
houses with which we live with ours
families to our first homes if then
we remove a part of houses destined to
free uses or different uses
we realize that there are 6 million
of houses in Italy that are not
used
let’s look at what happens from a point of
tourist sight
Italy has 400 million admissions
tourism per year 400 million only
eight percent of these presences
tourist lodges in apartments in
tourist lease available
for gold against 25 percent of the
European media but what is happening to
happening what I told you before
6 million homes are not
6 million tourists are available for these tourists
of housing are not available for
these for professional experience or
renovated about fifteen
buildings scattered around the major cities
Italian tourists
you know what this one meant
increase of 50 thousand tourist presences
in our historical centers that means
that are 50 thousand people who have gone
to eat in our restaurants that
they went to visit our markets
who have consumed in our centers
historians
we have taken tens and tens of
young people who have been busy
hospitality hospitality
maintenance not to mention studies
professionals who have done the
designs and businesses that have
worked on this project and if
multiply all this for you
hundreds and thousands of properties in
these conditions in Italy to one
understand that we would have found a lot
probably a solution
tomorrow morning
to shock our economy
it is at our occupational level
think about how much is indicative of the
socio-economic well-being
the state of conservation of ours
heritage
It is as if our heritage
real estate perhaps the unit of measurement of the
our well-being
but then what can we do for
favor this process of
urban redevelopment in our
historical centers
I think that the renovation and the
restoration should no longer be seen
as a privatistic activity
but an activity that brings a benefit
audience something of public and res
for this reason the state for example should
provide funds dedicated to these
renovations or banks for
see mortgage loans
definition of property is how much of
more wrong I heard in life
my
actually the buildings
we are in this wonderful theater are
of real living organisms e
they have been witnesses for hundreds of
years in our revolutions of ours
social changes in the succession
of the generations have resisted
earthquakes technological innovations
social riots that can be thought of for reasons
professional
I had the opportunity to visit
hundreds of empty properties
you know what the characteristic is
peculiar of these minutes
they smell all the same
very peculiar smell just a
testify that they have a soul that
they have a heart that they have one
personality a building closed in
our historic center represents one
wound at the heart of our society e
everything that represents the
construction of new volumes without
think to fill our gaps is
an activity that should do us
reflect
Italy is our lifeblood and the
real estate is the true one
spine you know what is mine
dream is to walk for a
historic center and find all the
windows wide open
we reopen our windows to the world
thank you
[Applause]
”
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