hey it’s Evan Carmichael I believe that hungry entrepreneurs deserve help and
hungry entrepreneurs deserve help and
hungry entrepreneurs deserve help and today i’m answering a question from one
today i’m answering a question from one
today i’m answering a question from one of my readers amber who wrote in from my
of my readers amber who wrote in from my
of my readers amber who wrote in from my newsletter she has a business called
newsletter she has a business called
newsletter she has a business called with pure heart just open the first
with pure heart just open the first
with pure heart just open the first location congrats on that ember as a
location congrats on that ember as a
location congrats on that ember as a website one of my feedback to bit rough
website one of my feedback to bit rough
website one of my feedback to bit rough I built it with WordPress myself so
I built it with WordPress myself so
I built it with WordPress myself so let’s see what we can do to give amber
let’s see what we can do to give amber
let’s see what we can do to give amber some help so this is the website with
some help so this is the website with
some help so this is the website with pure heart inc a transformational
pure heart inc a transformational
pure heart inc a transformational journey to fitness not bad it’s
journey to fitness not bad it’s
journey to fitness not bad it’s interesting that makes me a little
interesting that makes me a little
interesting that makes me a little curious you don’t want to just be a
curious you don’t want to just be a
curious you don’t want to just be a regular fitness company I want to know
regular fitness company I want to know
regular fitness company I want to know what makes you different so I’m curious
what makes you different so I’m curious
what makes you different so I’m curious to learn more about how your services
to learn more about how your services
to learn more about how your services are a little bit different let’s see in
are a little bit different let’s see in
are a little bit different let’s see in general what the websites all about is a
general what the websites all about is a
general what the websites all about is a wordpress template that’s okay it’s
wordpress template that’s okay it’s
wordpress template that’s okay it’s great if you you know don’t have any
great if you you know don’t have any
great if you you know don’t have any technical skills gives you the ability
technical skills gives you the ability
technical skills gives you the ability to update your website really easily and
to update your website really easily and
to update your website really easily and have a professional design I’m not quite
have a professional design I’m not quite
have a professional design I’m not quite sure what this is all about I guess it’s
sure what this is all about I guess it’s
sure what this is all about I guess it’s a you know relaxing or part of the
a you know relaxing or part of the
a you know relaxing or part of the transformational journey it’d be great
transformational journey it’d be great
transformational journey it’d be great to see if you had a logo or something in
to see if you had a logo or something in
to see if you had a logo or something in there you can go to a website like
there you can go to a website like
there you can go to a website like 99designs and and get a logo done for
99designs and and get a logo done for
99designs and and get a logo done for you professionally and without spending
you professionally and without spending
you professionally and without spending a lot of money this is the websites we
a lot of money this is the websites we
a lot of money this is the websites we have a picture we have a welcome message
have a picture we have a welcome message
have a picture we have a welcome message I would add more content here so before
I would add more content here so before
I would add more content here so before even looking at the messaging I’d had
even looking at the messaging I’d had
even looking at the messaging I’d had more text if you want to rank in Google
more text if you want to rank in Google
more text if you want to rank in Google you want to have more text on the page
you want to have more text on the page
you want to have more text on the page and look at least 500 words I’d have a
and look at least 500 words I’d have a
and look at least 500 words I’d have a better layout right now it’s it’s what
better layout right now it’s it’s what
better layout right now it’s it’s what for big chunky paragraphs especially
for big chunky paragraphs especially
for big chunky paragraphs especially this one makes it hard to read there’s
this one makes it hard to read there’s
this one makes it hard to read there’s no sub headlines there’s no bullet point
no sub headlines there’s no bullet point
no sub headlines there’s no bullet point so you’re really asking the reader to do
so you’re really asking the reader to do
so you’re really asking the reader to do a lot of work here so you want to make
a lot of work here so you want to make
a lot of work here so you want to make it easier let’s read the message in a
it easier let’s read the message in a
it easier let’s read the message in a little bit so you will find that with
little bit so you will find that with
little bit so you will find that with pure heart we strive to help you reach
pure heart we strive to help you reach
pure heart we strive to help you reach your very best with this increased
your very best with this increased
your very best with this increased energy cardiovascular endurance core
energy cardiovascular endurance core
energy cardiovascular endurance core training flexibility treatment for pain
training flexibility treatment for pain
training flexibility treatment for pain management blah blah blah we believe
management blah blah blah we believe
management blah blah blah we believe octave body okay so you’re talking a
octave body okay so you’re talking a
octave body okay so you’re talking a little a lot about I guess some of the
little a lot about I guess some of the
little a lot about I guess some of the things that you’re doing but I’m not
things that you’re doing but I’m not
things that you’re doing but I’m not quite sure what you actually do like are
quite sure what you actually do like are
quite sure what you actually do like are you a training company are you a
you a training company are you a
you a training company are you a nutritional company what are your
nutritional company what are your
nutritional company what are your services you want to make that really
services you want to make that really
services you want to make that really clear so at the top of transformational
clear so at the top of transformational
clear so at the top of transformational journey into fitness
journey into fitness
journey into fitness a so I’m assume is fitness related but
a so I’m assume is fitness related but
a so I’m assume is fitness related but I’m not actually sure what it is that
I’m not actually sure what it is that
I’m not actually sure what it is that you do so you talk about lymph fluid
you do so you talk about lymph fluid
you do so you talk about lymph fluid being moved through the body as a way of
being moved through the body as a way of
being moved through the body as a way of muscle contraction it’s confusing and
muscle contraction it’s confusing and
muscle contraction it’s confusing and right now I don’t care like I’m
right now I don’t care like I’m
right now I don’t care like I’m wondering what does your company do
wondering what does your company do
wondering what does your company do let’s see if you have it later on so
let’s see if you have it later on so
let’s see if you have it later on so here we talk about a phone number
here we talk about a phone number
here we talk about a phone number personal training massage therapy
personal training massage therapy
personal training massage therapy packages corporate chair massage and
packages corporate chair massage and
packages corporate chair massage and fitness okay so this is this is better I
fitness okay so this is this is better I
fitness okay so this is this is better I want to know that earlier and take out
want to know that earlier and take out
want to know that earlier and take out some of this information that is too
some of this information that is too
some of this information that is too dense and is not value-add yet so lymph
dense and is not value-add yet so lymph
dense and is not value-add yet so lymph drainage is important in the diagnosis
drainage is important in the diagnosis
drainage is important in the diagnosis diagnosis prognosis and treatment of
diagnosis prognosis and treatment of
diagnosis prognosis and treatment of cancer you’re kind of jumping all over
cancer you’re kind of jumping all over
cancer you’re kind of jumping all over the place with this paragraph here so
the place with this paragraph here so
the place with this paragraph here so you want to tighten that up keep it
you want to tighten that up keep it
you want to tighten that up keep it really focused and explain what you do
really focused and explain what you do
really focused and explain what you do and why I should care and what’s the
and why I should care and what’s the
and why I should care and what’s the journey like I like this start here
journey like I like this start here
journey like I like this start here transformational journey to fitness
transformational journey to fitness
transformational journey to fitness what’s my transformational journey I
what’s my transformational journey I
what’s my transformational journey I don’t I don’t see any of that in here so
don’t I don’t see any of that in here so
don’t I don’t see any of that in here so you want to definitely explain that I’m
you want to definitely explain that I’m
you want to definitely explain that I’m sure you have a good answer it’s just
sure you have a good answer it’s just
sure you have a good answer it’s just not coming across on your page finally
not coming across on your page finally
not coming across on your page finally it’s great to see a picture i love when
it’s great to see a picture i love when
it’s great to see a picture i love when entrence for pictures of themselves
entrence for pictures of themselves
entrence for pictures of themselves obviously you’re very fit it’s a great
obviously you’re very fit it’s a great
obviously you’re very fit it’s a great looking picture I can’t see your face
looking picture I can’t see your face
looking picture I can’t see your face and so that makes me care little less
and so that makes me care little less
and so that makes me care little less you’ll find that when you can see a
you’ll find that when you can see a
you’ll find that when you can see a close-up of somebody’s face it draws
close-up of somebody’s face it draws
close-up of somebody’s face it draws them in a little bit more makes him feel
them in a little bit more makes him feel
them in a little bit more makes him feel closer to you they like you trust you I
closer to you they like you trust you I
closer to you they like you trust you I feel like they know you a little bit
feel like they know you a little bit
feel like they know you a little bit more so it’s okay to have one of your
more so it’s okay to have one of your
more so it’s okay to have one of your body it’s a great picture maybe you’d
body it’s a great picture maybe you’d
body it’s a great picture maybe you’d have a second one it shows your face or
have a second one it shows your face or
have a second one it shows your face or make this picture bigger so we can see
make this picture bigger so we can see
make this picture bigger so we can see your smiling face as well let’s dig
your smiling face as well let’s dig
your smiling face as well let’s dig deeper and give some tips on the inside
deeper and give some tips on the inside
deeper and give some tips on the inside so I’ll click on our services and see
so I’ll click on our services and see
so I’ll click on our services and see what it is that you do so our services
what it is that you do so our services
what it is that you do so our services okay so we have a big picture of a
okay so we have a big picture of a
okay so we have a big picture of a waterfall and then it’s blank okay okay
waterfall and then it’s blank okay okay
waterfall and then it’s blank okay okay so a little happy face here I guess
so a little happy face here I guess
so a little happy face here I guess you’re still working on it so we need to
you’re still working on it so we need to
you’re still working on it so we need to make this better put some content up
make this better put some content up
make this better put some content up here somebody clicks on your services
here somebody clicks on your services
here somebody clicks on your services they need to know what it is that you do
they need to know what it is that you do
they need to know what it is that you do let’s maybe click on self-defense
let’s maybe click on self-defense
let’s maybe click on self-defense training as a service and see what kind
training as a service and see what kind
training as a service and see what kind of content is up okay so this looks
of content is up okay so this looks
of content is up okay so this looks really new so you got to add some
really new so you got to add some
really new so you got to add some content here for each one I be looking
content here for each one I be looking
content here for each one I be looking at 500 words plus of content to explain
at 500 words plus of content to explain
at 500 words plus of content to explain what it is
what it is
what it is what is it you do how you’re different
what is it you do how you’re different
what is it you do how you’re different and have a call to action I’d also look
and have a call to action I’d also look
and have a call to action I’d also look at modifying your WordPress to put your
at modifying your WordPress to put your
at modifying your WordPress to put your keywords here up in URL that’ll help
keywords here up in URL that’ll help
keywords here up in URL that’ll help with your SEO so this should be
with your SEO so this should be
with your SEO so this should be self-defense training so they’ll help
self-defense training so they’ll help
self-defense training so they’ll help you a little bit but you definitely want
you a little bit but you definitely want
you a little bit but you definitely want to build up your content let’s dig
to build up your content let’s dig
to build up your content let’s dig deeper a little bit our team let’s click
deeper a little bit our team let’s click
deeper a little bit our team let’s click on Christina Butler Christina Butler is
on Christina Butler Christina Butler is
on Christina Butler Christina Butler is another picture now this isn’t you so
another picture now this isn’t you so
another picture now this isn’t you so I’m a little confused why I don’t see
I’m a little confused why I don’t see
I’m a little confused why I don’t see amber on here I’m seeing Kristina Butler
amber on here I’m seeing Kristina Butler
amber on here I’m seeing Kristina Butler but ok you would definitely one have
but ok you would definitely one have
but ok you would definitely one have your own information here and again the
your own information here and again the
your own information here and again the picture is too far away I want to see
picture is too far away I want to see
picture is too far away I want to see Christina’s face I don’t care that she’s
Christina’s face I don’t care that she’s
Christina’s face I don’t care that she’s by a waterfall I want to see her smiling
by a waterfall I want to see her smiling
by a waterfall I want to see her smiling face looks like she has a great smile
face looks like she has a great smile
face looks like she has a great smile it’ll help draw me in a little bit more
it’ll help draw me in a little bit more
it’ll help draw me in a little bit more she’s a registered dietician and
she’s a registered dietician and
she’s a registered dietician and licensed in North Carolina so I’m a
licensed in North Carolina so I’m a
licensed in North Carolina so I’m a little confused again here because again
little confused again here because again
little confused again here because again I’m not seeing amber but also I thought
I’m not seeing amber but also I thought
I’m not seeing amber but also I thought we were talking about fitness and now
we were talking about fitness and now
we were talking about fitness and now we’re talking about a dietitian and I
we’re talking about a dietitian and I
we’re talking about a dietitian and I don’t see what she does it’s related to
don’t see what she does it’s related to
don’t see what she does it’s related to fitness so if that’s a holistic thing
fitness so if that’s a holistic thing
fitness so if that’s a holistic thing that you’re doing its diet and fitness
that you’re doing its diet and fitness
that you’re doing its diet and fitness then you want to definitely incorporate
then you want to definitely incorporate
then you want to definitely incorporate that and explain it to me as somebody
that and explain it to me as somebody
that and explain it to me as somebody who’s coming to your website because
who’s coming to your website because
who’s coming to your website because here it’s only talking about fitness not
here it’s only talking about fitness not
here it’s only talking about fitness not about the dietitian and your your
about the dietitian and your your
about the dietitian and your your homepage talked about massage therapy
homepage talked about massage therapy
homepage talked about massage therapy chair massage therapy and and fitness
chair massage therapy and and fitness
chair massage therapy and and fitness program so now I’m confused as the wise
program so now I’m confused as the wise
program so now I’m confused as the wise as a dietitian the only information on
as a dietitian the only information on
as a dietitian the only information on your our team page is that now maybe
your our team page is that now maybe
your our team page is that now maybe you’re still you know building it up
you’re still you know building it up
you’re still you know building it up that’s okay but you definitely want to
that’s okay but you definitely want to
that’s okay but you definitely want to make that a little clearer so that i can
make that a little clearer so that i can
make that a little clearer so that i can understand what is it you do let’s look
understand what is it you do let’s look
understand what is it you do let’s look at the testimonials it’s a great page
at the testimonials it’s a great page
at the testimonials it’s a great page okay so blank again you def you want to
okay so blank again you def you want to
okay so blank again you def you want to have testimonials up on here it adds a
have testimonials up on here it adds a
have testimonials up on here it adds a lot of social proof again we want to put
lot of social proof again we want to put
lot of social proof again we want to put our keywords up in here and if you have
our keywords up in here and if you have
our keywords up in here and if you have any really key great testimonials it
any really key great testimonials it
any really key great testimonials it also put one or two on my homepage and
also put one or two on my homepage and
also put one or two on my homepage and ideally have a picture of the person who
ideally have a picture of the person who
ideally have a picture of the person who is saying the testimony as well again
is saying the testimony as well again
is saying the testimony as well again just to draw people in and not just have
just to draw people in and not just have
just to draw people in and not just have it buried on a testimony on this page
it buried on a testimony on this page
it buried on a testimony on this page that people may never actually look at
that people may never actually look at
that people may never actually look at and then let’s look at newsletters one
and then let’s look at newsletters one
and then let’s look at newsletters one last thing let’s click on one of your
last thing let’s click on one of your
last thing let’s click on one of your newsletters
newsletters
newsletters and so newsletter why exercise and eat
and so newsletter why exercise and eat
and so newsletter why exercise and eat healthy okay great topic here’s our
healthy okay great topic here’s our
healthy okay great topic here’s our newsletter so okay i love that you
newsletter so okay i love that you
newsletter so okay i love that you bolded a few things that’s great but
bolded a few things that’s great but
bolded a few things that’s great but this is messy this is this is hard to
this is messy this is this is hard to
this is messy this is this is hard to read i’m not going to read this
read i’m not going to read this
read i’m not going to read this humongous long paragraph you need to
humongous long paragraph you need to
humongous long paragraph you need to break that up more i’d left align it i
break that up more i’d left align it i
break that up more i’d left align it i would put some subtitles in here to make
would put some subtitles in here to make
would put some subtitles in here to make it easier to read if you have some point
it easier to read if you have some point
it easier to read if you have some point form make that easier to read as well
form make that easier to read as well
form make that easier to read as well and it has to be longer 500 words plus
and it has to be longer 500 words plus
and it has to be longer 500 words plus if you want to get it ranked and start
if you want to get it ranked and start
if you want to get it ranked and start driving traffic to to these pages so
driving traffic to to these pages so
driving traffic to to these pages so those are my initial thoughts hopefully
those are my initial thoughts hopefully
those are my initial thoughts hopefully that helps good luck and building up
that helps good luck and building up
that helps good luck and building up this website and let me know as you
this website and let me know as you
this website and let me know as you continue your transformational journey
continue your transformational journey
continue your transformational journey into building an amazing website for
into building an amazing website for
into building an amazing website for those of you who are watching this video
those of you who are watching this video
those of you who are watching this video if you liked it please give it a thumbs
if you liked it please give it a thumbs
if you liked it please give it a thumbs up and i will do more for you and I want
up and i will do more for you and I want
up and i will do more for you and I want to hear what you have to think to let me
to hear what you have to think to let me
to hear what you have to think to let me know what you think about this video and
know what you think about this video and
know what you think about this video and if you have a question for your own
if you have a question for your own
if you have a question for your own business I’d love to hear from you just
business I’d love to hear from you just
business I’d love to hear from you just leave it in the comments section below
leave it in the comments section below
leave it in the comments section below and I’ll do a video reply for you thank
and I’ll do a video reply for you thank
and I’ll do a video reply for you thank you guys so much and I will see you soon
”
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