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Brain Bugs: How the Brain’s Flaws Shape Society | Dean Buonomano | TEDxVienna


[Music]

[Music] I think the worst possible way to start

I think the worst possible way to start

I think the worst possible way to start a talk would be by asking the audience

a talk would be by asking the audience

a talk would be by asking the audience to do some mental arithmetic so I

to do some mental arithmetic so I

to do some mental arithmetic so I apologize because that’s exactly what

apologize because that’s exactly what

apologize because that’s exactly what I’d like to do if you don’t mind play

I’d like to do if you don’t mind play

I’d like to do if you don’t mind play along and add the following simple

along and add the following simple

along and add the following simple sequence of numbers quietly in your head

sequence of numbers quietly in your head

sequence of numbers quietly in your head here we go what is a thousand plus forty

here we go what is a thousand plus forty

here we go what is a thousand plus forty plus a thousand plus thirty plus a

plus a thousand plus thirty plus a

plus a thousand plus thirty plus a thousand plus twenty plus a thousand

thousand plus twenty plus a thousand

thousand plus twenty plus a thousand plus ten thank you so please raise your

plus ten thank you so please raise your

plus ten thank you so please raise your hand if you arrived at the answer of

hand if you arrived at the answer of

hand if you arrived at the answer of five thousand great please raise your

five thousand great please raise your

five thousand great please raise your hand if you arrived at the answer four

hand if you arrived at the answer four

hand if you arrived at the answer four thousand one hundred okay so maybe 60

thousand one hundred okay so maybe 60

thousand one hundred okay so maybe 60 forty percent I would say so what

forty percent I would say so what

forty percent I would say so what happens there is when you’re adding the

happens there is when you’re adding the

happens there is when you’re adding the last two numbers four thousand and

last two numbers four thousand and

last two numbers four thousand and ninety plus ten you miscarry the one and

ninety plus ten you miscarry the one and

ninety plus ten you miscarry the one and arrive at the incorrect answer five

arrive at the incorrect answer five

arrive at the incorrect answer five thousand now this is a gratuitous

thousand now this is a gratuitous

thousand now this is a gratuitous example because I don’t think anybody

example because I don’t think anybody

example because I don’t think anybody needed any evidence that we suck at

needed any evidence that we suck at

needed any evidence that we suck at mental arithmetic it doesn’t matter if

mental arithmetic it doesn’t matter if

mental arithmetic it doesn’t matter if you’re a genius

you’re a genius

you’re a genius or a savant or how much you practice no

or a savant or how much you practice no

or a savant or how much you practice no human will ever perform numerical

human will ever perform numerical

human will ever perform numerical calculations as quickly and accurately

calculations as quickly and accurately

calculations as quickly and accurately as a computer the question is why your

as a computer the question is why your

as a computer the question is why your brain is the most complex device in the

brain is the most complex device in the

brain is the most complex device in the known universe you can recognize faces

known universe you can recognize faces

known universe you can recognize faces understand speech think create can even

understand speech think create can even

understand speech think create can even juggle all of those things are vastly

juggle all of those things are vastly

juggle all of those things are vastly more complicated than mental addition

more complicated than mental addition

more complicated than mental addition the standard answer to this question is

the standard answer to this question is

the standard answer to this question is that we didn’t involve to do math this

that we didn’t involve to do math this

that we didn’t involve to do math this is exactly true of course the mammalian

is exactly true of course the mammalian

is exactly true of course the mammalian brain evolved to do things like pattern

brain evolved to do things like pattern

brain evolved to do things like pattern recognition discriminate a branch from a

recognition discriminate a branch from a

recognition discriminate a branch from a snake not to calculate that the

snake not to calculate that the

snake not to calculate that the circumference of the snake equals two PI

circumference of the snake equals two PI

circumference of the snake equals two PI R but I don’t think the lack of

R but I don’t think the lack of

R but I don’t think the lack of evolutionary pressure is the full answer

evolutionary pressure is the full answer

evolutionary pressure is the full answer rather I think neuroscience gives us a

rather I think neuroscience gives us a

rather I think neuroscience gives us a deeper answer

deeper answer

deeper answer or science as you know is the study of

or science as you know is the study of

or science as you know is the study of the brain and neuroscience is very

the brain and neuroscience is very

the brain and neuroscience is very unique field right it’s the only field

unique field right it’s the only field

unique field right it’s the only field in science in which the thing being

in science in which the thing being

in science in which the thing being studied is also doing the studying and

studied is also doing the studying and

studied is also doing the studying and this means that neuroscientists are

this means that neuroscientists are

this means that neuroscientists are studying themselves which makes

studying themselves which makes

studying themselves which makes neuroscience a bunch of narcissists

neuroscience a bunch of narcissists

neuroscience a bunch of narcissists but neuroscientists do often view the

but neuroscientists do often view the

but neuroscientists do often view the brain as a computational device so has

brain as a computational device so has

brain as a computational device so has inputs our hands our eyes and our ears

inputs our hands our eyes and our ears

inputs our hands our eyes and our ears it stores memories and generates outputs

it stores memories and generates outputs

it stores memories and generates outputs but the brains architecture is entirely

but the brains architecture is entirely

but the brains architecture is entirely different from a standard digital

different from a standard digital

different from a standard digital computer for one the brain is not made

computer for one the brain is not made

computer for one the brain is not made of transistors the brain is made up of

of transistors the brain is made up of

of transistors the brain is made up of neurons so neurons have their dendrites

neurons so neurons have their dendrites

neurons so neurons have their dendrites and their axons the inputs and outputs

and their axons the inputs and outputs

and their axons the inputs and outputs and they communicate through each other

and they communicate through each other

and they communicate through each other through synapses one of the reasons were

through synapses one of the reasons were

through synapses one of the reasons were bad at numerical calculations is that no

bad at numerical calculations is that no

bad at numerical calculations is that no engineer would ever use these things to

engineer would ever use these things to

engineer would ever use these things to build a calculator they are noisy

build a calculator they are noisy

build a calculator they are noisy they’re slow they have a lot of

they’re slow they have a lot of

they’re slow they have a lot of crosstalk and they don’t work well as

crosstalk and they don’t work well as

crosstalk and they don’t work well as switches but fortunately neurons are

switches but fortunately neurons are

switches but fortunately neurons are good at other things like making

good at other things like making

good at other things like making associations and that’s because each

associations and that’s because each

associations and that’s because each neuron can communicate with thousands

neuron can communicate with thousands

neuron can communicate with thousands and thousands of others and because

and thousands of others and because

and thousands of others and because neurons that fire together wire together

neurons that fire together wire together

neurons that fire together wire together so that means that if you have two

so that means that if you have two

so that means that if you have two stimuli such as the site of the rose and

stimuli such as the site of the rose and

stimuli such as the site of the rose and the smell of the rose and they activate

the smell of the rose and they activate

the smell of the rose and they activate different neurons because neurons that

different neurons because neurons that

different neurons because neurons that fire together wire together they might

fire together wire together they might

fire together wire together they might connect to each other making an

connect to each other making an

connect to each other making an association if neurons are good at

association if neurons are good at

association if neurons are good at making associations you should be too so

making associations you should be too so

making associations you should be too so let me prove to you that that’s the case

let me prove to you that that’s the case

let me prove to you that that’s the case I’m going to ask you three questions

I’m going to ask you three questions

I’m going to ask you three questions there’s simple questions please answer

there’s simple questions please answer

there’s simple questions please answer out loud and for the last one just

out loud and for the last one just

out loud and for the last one just answer the first thing that pops into

answer the first thing that pops into

answer the first thing that pops into your head in what continent is Kenya

what are the two opposing colors in the

what are the two opposing colors in the game of chess think of any animal

great so I heard a lot of zebras I heard

great so I heard a lot of zebras I heard some animals from Africa so those were

some animals from Africa so those were

some animals from Africa so those were your answers because you’re good at

your answers because you’re good at

your answers because you’re good at making associations my point is is that

making associations my point is is that

making associations my point is is that to understand why we’re good at some

to understand why we’re good at some

to understand why we’re good at some things like making associations and bad

things like making associations and bad

things like making associations and bad at others like mental arithmetic we need

at others like mental arithmetic we need

at others like mental arithmetic we need to understand how our brains are built

to understand how our brains are built

to understand how our brains are built and that this is really important

and that this is really important

and that this is really important because what the brain is good at and

because what the brain is good at and

because what the brain is good at and bad at has a profound effect on the

bad at has a profound effect on the

bad at has a profound effect on the world in which we live if we were going

world in which we live if we were going

world in which we live if we were going to make a list of society’s most serious

to make a list of society’s most serious

to make a list of society’s most serious problems it would probably include

problems it would probably include

problems it would probably include things like failure to adjust climate

things like failure to adjust climate

things like failure to adjust climate change health issues such as obesity and

change health issues such as obesity and

change health issues such as obesity and addiction irrational fear of GMOs and

addiction irrational fear of GMOs and

addiction irrational fear of GMOs and vaccines war and terrorism and the fact

vaccines war and terrorism and the fact

vaccines war and terrorism and the fact that we sometimes elect leaders that are

that we sometimes elect leaders that are

that we sometimes elect leaders that are either incompetent or self-serving now

either incompetent or self-serving now

either incompetent or self-serving now do these problems have something in

do these problems have something in

do these problems have something in common

common

common absolutely they’re caused by our

absolutely they’re caused by our

absolutely they’re caused by our decisions and our decisions our product

decisions and our decisions our product

decisions and our decisions our product of our brain so in a way those societal

of our brain so in a way those societal

of our brain so in a way those societal problems reflect how our brains work our

problems reflect how our brains work our

problems reflect how our brains work our brains aren’t perfect

brains aren’t perfect

brains aren’t perfect we have many biases flaws and glitches

we have many biases flaws and glitches

we have many biases flaws and glitches which I will refer to as brain bugs let

which I will refer to as brain bugs let

which I will refer to as brain bugs let me give you an example of a brain bug

me give you an example of a brain bug

me give you an example of a brain bug answer the following question quickly

answer the following question quickly

answer the following question quickly what do cows drink okay so the parts the

what do cows drink okay so the parts the

what do cows drink okay so the parts the circuits in your brain that just thought

circuits in your brain that just thought

circuits in your brain that just thought of milk and I know you did are referred

of milk and I know you did are referred

of milk and I know you did are referred to as the automatic system and they’re

to as the automatic system and they’re

to as the automatic system and they’re driven by associations and emotions the

driven by associations and emotions the

driven by associations and emotions the circuits in your brain that just that

circuits in your brain that just that

circuits in your brain that just that thought that said whoa whoa wait a

thought that said whoa whoa wait a

thought that said whoa whoa wait a minute the answers water or referred to

minute the answers water or referred to

minute the answers water or referred to as the reflective system if you need to

as the reflective system if you need to

as the reflective system if you need to guess somebody’s age just by looking at

guess somebody’s age just by looking at

guess somebody’s age just by looking at them your automatic system is pretty

them your automatic system is pretty

them your automatic system is pretty good but if you need to decide on who to

good but if you need to decide on who to

good but if you need to decide on who to vote for or how much save for retirement

vote for or how much save for retirement

vote for or how much save for retirement you shouldn’t rely on your automatic

you shouldn’t rely on your automatic

you shouldn’t rely on your automatic system because your automatic system is

system because your automatic system is

system because your automatic system is very biased and short-sighted ultimately

very biased and short-sighted ultimately

very biased and short-sighted ultimately we don’t understand how the brain makes

we don’t understand how the brain makes

we don’t understand how the brain makes even simple decisions much less much

even simple decisions much less much

even simple decisions much less much less complex decisions but we know that

less complex decisions but we know that

less complex decisions but we know that we often make bad

we often make bad

we often make bad decisions decisions that are not in our

decisions decisions that are not in our

decisions decisions that are not in our own best interest consider for example

own best interest consider for example

own best interest consider for example that in the 20th century a hundred

that in the 20th century a hundred

that in the 20th century a hundred million people died of cigarette related

million people died of cigarette related

million people died of cigarette related causes and every year in the United

causes and every year in the United

causes and every year in the United States approximately 500,000 people died

States approximately 500,000 people died

States approximately 500,000 people died of cigarette related causes compared to

of cigarette related causes compared to

of cigarette related causes compared to approximately three hundred people who

approximately three hundred people who

approximately three hundred people who died a year due to terrorism when we

died a year due to terrorism when we

died a year due to terrorism when we start to smoke are we making a decision

start to smoke are we making a decision

start to smoke are we making a decision that’s in our own best interest or in

that’s in our own best interest or in

that’s in our own best interest or in the best interest of the tobacco

the best interest of the tobacco

the best interest of the tobacco companies when we smoke we’re giving up

companies when we smoke we’re giving up

companies when we smoke we’re giving up our money and health with very little in

our money and health with very little in

our money and health with very little in return so I think it’s fair to say that

return so I think it’s fair to say that

return so I think it’s fair to say that we smoke because it’s in the best

we smoke because it’s in the best

we smoke because it’s in the best interest of the tobacco companies but

interest of the tobacco companies but

interest of the tobacco companies but how did this come to be well it started

how did this come to be well it started

how did this come to be well it started because in the beginning of the 20th

because in the beginning of the 20th

because in the beginning of the 20th century there was a revolution

century there was a revolution

century there was a revolution advertisers and propagandists figured

advertisers and propagandists figured

advertisers and propagandists figured out how to effectively sway and

out how to effectively sway and

out how to effectively sway and manipulate our opinions and decisions to

manipulate our opinions and decisions to

manipulate our opinions and decisions to suit their own best interests just as a

suit their own best interests just as a

suit their own best interests just as a digital computer can be exploited by a

digital computer can be exploited by a

digital computer can be exploited by a virus to do things it wasn’t intended

virus to do things it wasn’t intended

virus to do things it wasn’t intended for the human brain can be exploited by

for the human brain can be exploited by

for the human brain can be exploited by advertising propaganda fear-mongering

advertising propaganda fear-mongering

advertising propaganda fear-mongering and populism to do things that are not

and populism to do things that are not

and populism to do things that are not in its own best interest perhaps the

in its own best interest perhaps the

in its own best interest perhaps the most serious consequence of our brain

most serious consequence of our brain

most serious consequence of our brain bugs is in the context of the democratic

bugs is in the context of the democratic

bugs is in the context of the democratic process

process

process if we can’t elect competent leaders we

if we can’t elect competent leaders we

if we can’t elect competent leaders we can’t address society’s problems and

can’t address society’s problems and

can’t address society’s problems and when we vote our automatic system is

when we vote our automatic system is

when we vote our automatic system is often influenced by irrelevant factors

often influenced by irrelevant factors

often influenced by irrelevant factors such as advertising and propaganda fear

such as advertising and propaganda fear

such as advertising and propaganda fear familiarity and fake news we don’t

familiarity and fake news we don’t

familiarity and fake news we don’t understand why it can be so easy to

understand why it can be so easy to

understand why it can be so easy to manipulate our our opinions sometimes

manipulate our our opinions sometimes

manipulate our our opinions sometimes but I think there’s two factors that

but I think there’s two factors that

but I think there’s two factors that contribute first the brain is incredibly

contribute first the brain is incredibly

contribute first the brain is incredibly good at making associations and second

good at making associations and second

good at making associations and second we’re very good at learning by

we’re very good at learning by

we’re very good at learning by observation if you’re born in the Amazon

observation if you’re born in the Amazon

observation if you’re born in the Amazon you’re going to learn the local dialect

you’re going to learn the local dialect

you’re going to learn the local dialect and how to gather food in the forest if

and how to gather food in the forest if

and how to gather food in the forest if you’re born in England you’re going to

you’re born in England you’re going to

you’re born in England you’re going to learn English and to root for England

learn English and to root for England

learn English and to root for England during the World Cup

during the World Cup

during the World Cup so maybe animals are a bit smarter than

so maybe animals are a bit smarter than

so maybe animals are a bit smarter than us I think would be hard to talk a cat

us I think would be hard to talk a cat

us I think would be hard to talk a cat into smoking because by showing it

into smoking because by showing it

into smoking because by showing it pictures of other cute cats smoking but

pictures of other cute cats smoking but

pictures of other cute cats smoking but humans are of course the smartest

humans are of course the smartest

humans are of course the smartest species on the planet but what makes us

species on the planet but what makes us

species on the planet but what makes us smart is not that we know everything

smart is not that we know everything

smart is not that we know everything it’s that we can recognize our own

it’s that we can recognize our own

it’s that we can recognize our own ignorance we can know what we don’t know

ignorance we can know what we don’t know

ignorance we can know what we don’t know intelligence isn’t about knowing all the

intelligence isn’t about knowing all the

intelligence isn’t about knowing all the answers sometimes about realizing how

answers sometimes about realizing how

answers sometimes about realizing how complex problems are and that we need to

complex problems are and that we need to

complex problems are and that we need to rely on experts to tell us the answer

rely on experts to tell us the answer

rely on experts to tell us the answer wisdom is in being able to distinguish

wisdom is in being able to distinguish

wisdom is in being able to distinguish the real experts from the fake experts

the real experts from the fake experts

the real experts from the fake experts your brain is solely responsible for

your brain is solely responsible for

your brain is solely responsible for your ability to make decisions to think

your ability to make decisions to think

your ability to make decisions to think create to feel pain and pleasure your

create to feel pain and pleasure your

create to feel pain and pleasure your brain is also responsible for whether or

brain is also responsible for whether or

brain is also responsible for whether or not you believe your brain is

not you believe your brain is

not you believe your brain is responsible for your ability to think

responsible for your ability to think

responsible for your ability to think create and pleasure this is hard to

create and pleasure this is hard to

create and pleasure this is hard to accept it’s hard to believe that I am my

accept it’s hard to believe that I am my

accept it’s hard to believe that I am my brain my brain is me but I think we have

brain my brain is me but I think we have

brain my brain is me but I think we have to accept this fact and recognize that

to accept this fact and recognize that

to accept this fact and recognize that in the same way that we’re not

in the same way that we’re not

in the same way that we’re not inherently good at voting or making

inherently good at voting or making

inherently good at voting or making health decisions or financial decisions

health decisions or financial decisions

health decisions or financial decisions any more than we’re inherently good at

any more than we’re inherently good at

any more than we’re inherently good at mental arithmetic recognizing this I

mental arithmetic recognizing this I

mental arithmetic recognizing this I think will help us make better decisions

think will help us make better decisions

think will help us make better decisions and better address society’s most

and better address society’s most

and better address society’s most serious problems thank you

”

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