does everybody here know the adage the miracle of life
miracle of life
miracle of life it’s blinding right now but I think I
it’s blinding right now but I think I
it’s blinding right now but I think I see some heads nodding
see some heads nodding
see some heads nodding some people just sitting still on a back
some people just sitting still on a back
some people just sitting still on a back track or does everyone here know how
track or does everyone here know how
track or does everyone here know how babies are made good good I can hear you
babies are made good good I can hear you
babies are made good good I can hear you if I can’t see you excellent no jokes
if I can’t see you excellent no jokes
if I can’t see you excellent no jokes aside we call it a miracle because we
aside we call it a miracle because we
aside we call it a miracle because we know just how circumstantial and
know just how circumstantial and
know just how circumstantial and complicated the process is we know that
complicated the process is we know that
complicated the process is we know that by the time a baby is born an
by the time a baby is born an
by the time a baby is born an unbelievable number of hurdles and
unbelievable number of hurdles and
unbelievable number of hurdles and invisible barriers have been cleared
invisible barriers have been cleared
invisible barriers have been cleared that a series of events have coalesced
that a series of events have coalesced
that a series of events have coalesced and aligned just perfectly I don’t have
and aligned just perfectly I don’t have
and aligned just perfectly I don’t have any kids but second to the miracle of
any kids but second to the miracle of
any kids but second to the miracle of life in my experience is the miracle of
life in my experience is the miracle of
life in my experience is the miracle of small business right it’s a it’s a
small business right it’s a it’s a
small business right it’s a it’s a lesser-known adage I know but I think
lesser-known adage I know but I think
lesser-known adage I know but I think it’s equally as reflective of reality
it’s equally as reflective of reality
it’s equally as reflective of reality you see well it doesn’t take two people
you see well it doesn’t take two people
you see well it doesn’t take two people necessarily to start a business the
necessarily to start a business the
necessarily to start a business the process the path to success I think it’s
process the path to success I think it’s
process the path to success I think it’s equally as complicated and riddled with
equally as complicated and riddled with
equally as complicated and riddled with pitfalls there are so many external
pitfalls there are so many external
pitfalls there are so many external factors that you can’t control some of
factors that you can’t control some of
factors that you can’t control some of them you can touch as an owner a little
them you can touch as an owner a little
them you can touch as an owner a little bit but a lot of them are far beyond the
bit but a lot of them are far beyond the
bit but a lot of them are far beyond the reach of any one individual person by
reach of any one individual person by
reach of any one individual person by the time a small business is born an
the time a small business is born an
the time a small business is born an unbelievable number of events just have
unbelievable number of events just have
unbelievable number of events just have to fall into place and what do we call
to fall into place and what do we call
to fall into place and what do we call that what do we call it when somebody
that what do we call it when somebody
that what do we call it when somebody tries something new and things fall into
tries something new and things fall into
tries something new and things fall into place some people call it beginner’s
place some people call it beginner’s
place some people call it beginner’s luck some people call it dumb luck
luck some people call it dumb luck
luck some people call it dumb luck blissful ignorance naivety but whatever
blissful ignorance naivety but whatever
blissful ignorance naivety but whatever you want to call it I’m here to tell you
you want to call it I’m here to tell you
you want to call it I’m here to tell you that sometimes not knowing what you
that sometimes not knowing what you
that sometimes not knowing what you don’t know is a really great launch
don’t know is a really great launch
don’t know is a really great launch point for big ideas and I would know I
point for big ideas and I would know I
point for big ideas and I would know I would know because in the spring of 2009
would know because in the spring of 2009
would know because in the spring of 2009 I was 22 years old I was about to
I was 22 years old I was about to
I was 22 years old I was about to graduate from college and I was about to
graduate from college and I was about to
graduate from college and I was about to start my first small business and I was
start my first small business and I was
start my first small business and I was blissfully ignorant looking back on that
blissfully ignorant looking back on that
blissfully ignorant looking back on that we can do a quick sort of Wes Anderson
we can do a quick sort of Wes Anderson
we can do a quick sort of Wes Anderson style inventory check on what it was I
style inventory check on what it was I
style inventory check on what it was I had to offer the world and it would go
had to offer the world and it would go
had to offer the world and it would go something like this top to bottom
something like this top to bottom
something like this top to bottom I had a 2001 Isuzu Rodeo had about 125
I had a 2001 Isuzu Rodeo had about 125
I had a 2001 Isuzu Rodeo had about 125 five thousand miles on it may be worth
five thousand miles on it may be worth
five thousand miles on it may be worth $3,000 I had $5,000 of borrowed capital
$3,000 I had $5,000 of borrowed capital
$3,000 I had $5,000 of borrowed capital that I could invest to launch my
that I could invest to launch my
that I could invest to launch my business I had a nearly completed degree
business I had a nearly completed degree
business I had a nearly completed degree in English which of course which of
in English which of course which of
in English which of course which of course came with about $35,000 in
course came with about $35,000 in
course came with about $35,000 in student loan debt I had zero formal
student loan debt I had zero formal
student loan debt I had zero formal training I had zero business experience
training I had zero business experience
training I had zero business experience I had complete tunnel vision around what
I had complete tunnel vision around what
I had complete tunnel vision around what I wanted to do and I think maybe more
I wanted to do and I think maybe more
I wanted to do and I think maybe more importantly what I didn’t want to do and
importantly what I didn’t want to do and
importantly what I didn’t want to do and I had a deep-seated love of fitness and
I had a deep-seated love of fitness and
I had a deep-seated love of fitness and coaching and it was this last item on
coaching and it was this last item on
coaching and it was this last item on the list that was most important as it
the list that was most important as it
the list that was most important as it turns out the other items they weren’t
turns out the other items they weren’t
turns out the other items they weren’t that useful to me I was enthralled with
that useful to me I was enthralled with
that useful to me I was enthralled with fitness and with teaching people and
fitness and with teaching people and
fitness and with teaching people and with helping people change their lives
with helping people change their lives
with helping people change their lives through exercise and community and
through exercise and community and
through exercise and community and shared experience but nonetheless when
shared experience but nonetheless when
shared experience but nonetheless when it came time to sit down with a business
it came time to sit down with a business
it came time to sit down with a business lender for the first time my lack of
lender for the first time my lack of
lender for the first time my lack of understanding about that lending process
understanding about that lending process
understanding about that lending process my lack of understanding of finance in
my lack of understanding of finance in
my lack of understanding of finance in general it made me a fairly high-risk
general it made me a fairly high-risk
general it made me a fairly high-risk prospect right now you combine this with
prospect right now you combine this with
prospect right now you combine this with the fact that we were a year into the
the fact that we were a year into the
the fact that we were a year into the housing crisis remember this is the
housing crisis remember this is the
housing crisis remember this is the spring of 2009 and you might not be
spring of 2009 and you might not be
spring of 2009 and you might not be surprised to find out that I was
surprised to find out that I was
surprised to find out that I was rejected and I wasn’t rejected by one
rejected and I wasn’t rejected by one
rejected and I wasn’t rejected by one bank or two banks I was rejected by
bank or two banks I was rejected by
bank or two banks I was rejected by twelve different banks
twelve different banks
twelve different banks it was terrible but each step of the way
it was terrible but each step of the way
it was terrible but each step of the way because I didn’t know what I didn’t know
because I didn’t know what I didn’t know
because I didn’t know what I didn’t know I could just bounce off of each
I could just bounce off of each
I could just bounce off of each rejection with humility and optimism and
rejection with humility and optimism and
rejection with humility and optimism and excitement about the next opportunity
excitement about the next opportunity
excitement about the next opportunity and the reality is that it took lucky
and the reality is that it took lucky
and the reality is that it took lucky number 13 first national bank of
number 13 first national bank of
number 13 first national bank of Northfield Minnesota who in some way
Northfield Minnesota who in some way
Northfield Minnesota who in some way unbeknownst to me approved me for a line
unbeknownst to me approved me for a line
unbeknownst to me approved me for a line of credit it was a numbers game I played
of credit it was a numbers game I played
of credit it was a numbers game I played it and eventually I got the money I
it and eventually I got the money I
it and eventually I got the money I needed to launch and it was funny
needed to launch and it was funny
needed to launch and it was funny because years later I was down in
because years later I was down in
because years later I was down in Northfield making the final payment on
Northfield making the final payment on
Northfield making the final payment on that loan and I found out that the
that loan and I found out that the
that loan and I found out that the gentleman who had originally signed off
gentleman who had originally signed off
gentleman who had originally signed off on me he had retired I was sitting in
on me he had retired I was sitting in
on me he had retired I was sitting in the office with his replacement and at
the office with his replacement and at
the office with his replacement and at one point his replacement looked up over
one point his replacement looked up over
one point his replacement looked up over the top of his glasses and he said you
the top of his glasses and he said you
the top of his glasses and he said you know you never should have gotten this
know you never should have gotten this
know you never should have gotten this money from us right I mean in hindsight
money from us right I mean in hindsight
money from us right I mean in hindsight the whole endeavor was ludicrous but I
the whole endeavor was ludicrous but I
the whole endeavor was ludicrous but I didn’t know that I didn’t know how
didn’t know that I didn’t know how
didn’t know that I didn’t know how woefully ineligible I was for a loan and
woefully ineligible I was for a loan and
woefully ineligible I was for a loan and the reality is that if I had waited
the reality is that if I had waited
the reality is that if I had waited until I understood the inner workings of
until I understood the inner workings of
until I understood the inner workings of that lending process if I had waited
that lending process if I had waited
that lending process if I had waited until I understood a financial
until I understood a financial
until I understood a financial forecasting statement or a profit and
forecasting statement or a profit and
forecasting statement or a profit and loss statement if I waited until I
loss statement if I waited until I
loss statement if I waited until I understood QuickBooks I never would have
understood QuickBooks I never would have
understood QuickBooks I never would have gotten started no way I never would have
gotten started no way I never would have
gotten started no way I never would have walked into those thirteen banks
walked into those thirteen banks
walked into those thirteen banks learning a little bit at each one and
learning a little bit at each one and
learning a little bit at each one and applying that information at the next
applying that information at the next
applying that information at the next one and sort of inching my way closer
one and sort of inching my way closer
one and sort of inching my way closer and closer to that desired outcome now
and closer to that desired outcome now
and closer to that desired outcome now in the miracle of small business and I
in the miracle of small business and I
in the miracle of small business and I think in the miracle of starting
think in the miracle of starting
think in the miracle of starting anything new danger and failure lurks
anything new danger and failure lurks
anything new danger and failure lurks behind every single corner you should be
behind every single corner you should be
behind every single corner you should be well aware of that but if you spend
well aware of that but if you spend
well aware of that but if you spend every waking second fixated and worried
every waking second fixated and worried
every waking second fixated and worried about that danger you will paralyze your
about that danger you will paralyze your
about that danger you will paralyze your progress
progress
progress and I have learned slowly and painfully
and I have learned slowly and painfully
and I have learned slowly and painfully but time and time again that progress is
but time and time again that progress is
but time and time again that progress is far more important than perfection
now when it came time for me to find a
now when it came time for me to find a space for my first gym I was not very
space for my first gym I was not very
space for my first gym I was not very well set up I knew as much about real
well set up I knew as much about real
well set up I knew as much about real estate as I did about finance so it was
estate as I did about finance so it was
estate as I did about finance so it was a tough start so I did the only thing I
a tough start so I did the only thing I
a tough start so I did the only thing I knew to do I I stopped going to class I
knew to do I I stopped going to class I
knew to do I I stopped going to class I got in my car on the weekends I would
got in my car on the weekends I would
got in my car on the weekends I would drive up to the Twin Cities I’d park
drive up to the Twin Cities I’d park
drive up to the Twin Cities I’d park right here at the University of
right here at the University of
right here at the University of Minnesota I’d pull my bike out and I’d
Minnesota I’d pull my bike out and I’d
Minnesota I’d pull my bike out and I’d start dry or scuse me riding around
start dry or scuse me riding around
start dry or scuse me riding around Minneapolis looking for lease signs on
Minneapolis looking for lease signs on
Minneapolis looking for lease signs on any building that looked good and at the
any building that looked good and at the
any building that looked good and at the end of the day I’d pull up my notebook
end of the day I’d pull up my notebook
end of the day I’d pull up my notebook and start to call the numbers that I’d
and start to call the numbers that I’d
and start to call the numbers that I’d written down I mean can you imagine what
written down I mean can you imagine what
written down I mean can you imagine what those conversations must have sounded
those conversations must have sounded
those conversations must have sounded like you imagined how silly I must have
like you imagined how silly I must have
like you imagined how silly I must have seemed to these people when I would call
seemed to these people when I would call
seemed to these people when I would call them and try to explain my grand plan my
them and try to explain my grand plan my
them and try to explain my grand plan my big vision tried to feign some kind of
big vision tried to feign some kind of
big vision tried to feign some kind of understanding about what I was talking
understanding about what I was talking
understanding about what I was talking about did you say triple net lease yes I
about did you say triple net lease yes I
about did you say triple net lease yes I did that’s the exact least I was looking
did that’s the exact least I was looking
did that’s the exact least I was looking for how much money do you have
for how much money do you have
for how much money do you have absolutely none
absolutely none
absolutely none and that was how most of those
and that was how most of those
and that was how most of those conversations went all right but here
conversations went all right but here
conversations went all right but here again progress over perfection I
again progress over perfection I
again progress over perfection I remember one building in particular it
remember one building in particular it
remember one building in particular it was the most beautiful thing I’d ever
was the most beautiful thing I’d ever
was the most beautiful thing I’d ever seen it was in the heart of the
seen it was in the heart of the
seen it was in the heart of the southeast Minneapolis neighborhood it
southeast Minneapolis neighborhood it
southeast Minneapolis neighborhood it was three stories tall big rollup garage
was three stories tall big rollup garage
was three stories tall big rollup garage doors which is kind of important for the
doors which is kind of important for the
doors which is kind of important for the kind of gym that I wanted to run it was
kind of gym that I wanted to run it was
kind of gym that I wanted to run it was rugged but really well located I
rugged but really well located I
rugged but really well located I remember kind of peering through the
remember kind of peering through the
remember kind of peering through the window and seeing this wide open floor
window and seeing this wide open floor
window and seeing this wide open floor plan I mean it was everything I’d ever
plan I mean it was everything I’d ever
plan I mean it was everything I’d ever dreamed of it was perfectly aligned with
dreamed of it was perfectly aligned with
dreamed of it was perfectly aligned with my vision so of course I called the
my vision so of course I called the
my vision so of course I called the broker explained to me that this
broker explained to me that this
broker explained to me that this building was over 30,000 square feet
building was over 30,000 square feet
building was over 30,000 square feet which was funny because it ended up
which was funny because it ended up
which was funny because it ended up being just a pinch larger than the 1,500
being just a pinch larger than the 1,500
being just a pinch larger than the 1,500 square feet that I actually needed the
square feet that I actually needed the
square feet that I actually needed the 1,500 square feet that my gym would
1,500 square feet that my gym would
1,500 square feet that my gym would eventually go into but I had him on the
eventually go into but I had him on the
eventually go into but I had him on the line so I said well what’s the rent and
line so I said well what’s the rent and
line so I said well what’s the rent and he explained to me that this building
he explained to me that this building
he explained to me that this building would need a couple million dollars in
would need a couple million dollars in
would need a couple million dollars in updates before there would even be event
updates before there would even be event
updates before there would even be event before anyone could even occupy the
before anyone could even occupy the
before anyone could even occupy the space I didn’t know anything I could not
space I didn’t know anything I could not
space I didn’t know anything I could not have been less equipped to negotiate a
have been less equipped to negotiate a
have been less equipped to negotiate a commercial lease
but I didn’t have the capital to hire a
but I didn’t have the capital to hire a professional and I certainly didn’t have
professional and I certainly didn’t have
professional and I certainly didn’t have the time to wait and learn slowly right
the time to wait and learn slowly right
the time to wait and learn slowly right so I signed one I signed the best I
so I signed one I signed the best I
so I signed one I signed the best I could and if I had waited until I alone
could and if I had waited until I alone
could and if I had waited until I alone could make rhyme or reason of the
could make rhyme or reason of the
could make rhyme or reason of the different clauses or terms or addendums
different clauses or terms or addendums
different clauses or terms or addendums and a commercial lease you rest assured
and a commercial lease you rest assured
and a commercial lease you rest assured I never would have signed one now is
I never would have signed one now is
I never would have signed one now is there risk associated with what I’m
there risk associated with what I’m
there risk associated with what I’m telling you what the idea of sorting out
telling you what the idea of sorting out
telling you what the idea of sorting out the details after the fact of course
the details after the fact of course
the details after the fact of course there is I recognize just how
there is I recognize just how
there is I recognize just how counterintuitive this advice must seem
counterintuitive this advice must seem
counterintuitive this advice must seem to you right now but I’m telling you
to you right now but I’m telling you
to you right now but I’m telling you that one of my biggest assets at that
that one of my biggest assets at that
that one of my biggest assets at that time was the freedom that I felt the
time was the freedom that I felt the
time was the freedom that I felt the freedom to move forward unburdened by
freedom to move forward unburdened by
freedom to move forward unburdened by the knowledge that at any moment I could
the knowledge that at any moment I could
the knowledge that at any moment I could do something so ignorant and so foolish
do something so ignorant and so foolish
do something so ignorant and so foolish that I would screw it all up and lose it
that I would screw it all up and lose it
that I would screw it all up and lose it all which admittedly was very little
all which admittedly was very little
all which admittedly was very little because I didn’t know what I didn’t know
because I didn’t know what I didn’t know
because I didn’t know what I didn’t know I could break all of the rules that I
I could break all of the rules that I
I could break all of the rules that I didn’t know about
didn’t know about
didn’t know about I had no track record to uphold
I had no track record to uphold
I had no track record to uphold I had no ego about past successes and I
I had no ego about past successes and I
I had no ego about past successes and I think most importantly I wasn’t
think most importantly I wasn’t
think most importantly I wasn’t embarrassed about myself when I find
embarrassed about myself when I find
embarrassed about myself when I find started that first gym I lived there I
started that first gym I lived there I
started that first gym I lived there I know I don’t mean that in the
know I don’t mean that in the
know I don’t mean that in the metaphorical sense like I spent a lot of
metaphorical sense like I spent a lot of
metaphorical sense like I spent a lot of time in my business I lived there I
time in my business I lived there I
time in my business I lived there I literally lived there money was so tight
literally lived there money was so tight
literally lived there money was so tight that I couldn’t afford to go out and
that I couldn’t afford to go out and
that I couldn’t afford to go out and rent an apartment so I took my bed I put
rent an apartment so I took my bed I put
rent an apartment so I took my bed I put it in the back corner I built a little
it in the back corner I built a little
it in the back corner I built a little retaining wall had a little door on it
retaining wall had a little door on it
retaining wall had a little door on it to keep it from view every once in a
to keep it from view every once in a
to keep it from view every once in a while a member would kind of mosey back
while a member would kind of mosey back
while a member would kind of mosey back there hey what’s behind this store
there hey what’s behind this store
there hey what’s behind this store that’s just the storage closet don’t
that’s just the storage closet don’t
that’s just the storage closet don’t ever go in the storage closet
the building was pretty rugged the space
the building was pretty rugged the space was pretty rugged there was a shared
was pretty rugged there was a shared
was pretty rugged there was a shared bathroom at the end of the hall place
bathroom at the end of the hall place
bathroom at the end of the hall place where I could brush my teeth so you know
where I could brush my teeth so you know
where I could brush my teeth so you know had that going for me there was no
had that going for me there was no
had that going for me there was no shower so I had these vivid memories of
shower so I had these vivid memories of
shower so I had these vivid memories of the showers that I used to take on the
the showers that I used to take on the
the showers that I used to take on the train tracks back behind the building I
train tracks back behind the building I
train tracks back behind the building I would fill up two milk jugs with warm
would fill up two milk jugs with warm
would fill up two milk jugs with warm water and when the coast was clear I
water and when the coast was clear I
water and when the coast was clear I have to run out under the train tracks
have to run out under the train tracks
have to run out under the train tracks I’d pour one over my head I’d lather up
I’d pour one over my head I’d lather up
I’d pour one over my head I’d lather up head to toe right shampoo a little face
head to toe right shampoo a little face
head to toe right shampoo a little face wash with soap and then I’d pour the
wash with soap and then I’d pour the
wash with soap and then I’d pour the other one over my head to rinse off I
other one over my head to rinse off I
other one over my head to rinse off I did that for six months and I remember
did that for six months and I remember
did that for six months and I remember everybody used to say the same thing
everybody used to say the same thing
everybody used to say the same thing Tyler one day you’re gonna look back on
Tyler one day you’re gonna look back on
Tyler one day you’re gonna look back on this and you’re gonna laugh
this and you’re gonna laugh
this and you’re gonna laugh I had always respond the same way I
I had always respond the same way I
I had always respond the same way I can’t wait now even now I don’t consider
can’t wait now even now I don’t consider
can’t wait now even now I don’t consider myself a great business man not even
myself a great business man not even
myself a great business man not even close not by a long shot but I am the
close not by a long shot but I am the
close not by a long shot but I am the proud founder and owner of two
proud founder and owner of two
proud founder and owner of two successful businesses one of the largest
successful businesses one of the largest
successful businesses one of the largest CrossFit networks in the country and a
CrossFit networks in the country and a
CrossFit networks in the country and a company called alchemy 365 which will be
company called alchemy 365 which will be
company called alchemy 365 which will be opening its fifth location and going
opening its fifth location and going
opening its fifth location and going national in early 2018 but if I did any
national in early 2018 but if I did any
national in early 2018 but if I did any one thing right it was just taking the
one thing right it was just taking the
one thing right it was just taking the first step and trusting that in time I
first step and trusting that in time I
first step and trusting that in time I could find great business partners who
could find great business partners who
could find great business partners who would fortify all of my weaknesses it
would fortify all of my weaknesses it
would fortify all of my weaknesses it was listening to my clients who exposed
was listening to my clients who exposed
was listening to my clients who exposed big shortcomings in my product and gaps
big shortcomings in my product and gaps
big shortcomings in my product and gaps in the marketplace which is ultimately
in the marketplace which is ultimately
in the marketplace which is ultimately one of the primary reasons that alchemy
one of the primary reasons that alchemy
one of the primary reasons that alchemy even exists today were there bad
even exists today were there bad
even exists today were there bad stretches dark times when my lack of
stretches dark times when my lack of
stretches dark times when my lack of business experience caused big problems
business experience caused big problems
business experience caused big problems of course there were but it was never
of course there were but it was never
of course there were but it was never technical know-how that got me through
technical know-how that got me through
technical know-how that got me through it was the people around me it was my
it was the people around me it was my
it was the people around me it was my support network that helped me to take a
support network that helped me to take a
support network that helped me to take a step back take a deep breath regroup and
step back take a deep breath regroup and
step back take a deep breath regroup and continue moving forward
now this story may seem too specific to
now this story may seem too specific to me unrelatable some of you might be
me unrelatable some of you might be
me unrelatable some of you might be entrepreneurs and thinking to yourself
entrepreneurs and thinking to yourself
entrepreneurs and thinking to yourself that’s great but I need a more
that’s great but I need a more
that’s great but I need a more traditional entrepreneurial story that I
traditional entrepreneurial story that I
traditional entrepreneurial story that I can model my own story after here’s what
can model my own story after here’s what
can model my own story after here’s what I’m gonna tell you there are no
I’m gonna tell you there are no
I’m gonna tell you there are no traditional entrepreneurial stories
traditional entrepreneurial stories
traditional entrepreneurial stories every entrepreneurial story is unique
every entrepreneurial story is unique
every entrepreneurial story is unique and specific and made up of a confluence
and specific and made up of a confluence
and specific and made up of a confluence of perfect events there will be no
of perfect events there will be no
of perfect events there will be no guiding path for you
guiding path for you
guiding path for you there will be no grand plan to help you
there will be no grand plan to help you
there will be no grand plan to help you navigate the crossroads and in fact what
navigate the crossroads and in fact what
navigate the crossroads and in fact what I’m telling you is that there are no
I’m telling you is that there are no
I’m telling you is that there are no crossroads if you’re lucky enough like I
crossroads if you’re lucky enough like I
crossroads if you’re lucky enough like I was there are no roads wherever you are
was there are no roads wherever you are
was there are no roads wherever you are that’s where you are and while there
that’s where you are and while there
that’s where you are and while there will always be a reason not to start and
will always be a reason not to start and
will always be a reason not to start and while there will always be reasons to
while there will always be reasons to
while there will always be reasons to quit while there will always be big
quit while there will always be big
quit while there will always be big nasty obstacles in the way there will
nasty obstacles in the way there will
nasty obstacles in the way there will always be away you see the denominator
always be away you see the denominator
always be away you see the denominator here is the idea that you don’t have to
here is the idea that you don’t have to
here is the idea that you don’t have to be a master of business to be successful
be a master of business to be successful
be a master of business to be successful in business be prepared to learn be
in business be prepared to learn be
in business be prepared to learn be prepared to suffer right be prepared to
prepared to suffer right be prepared to
prepared to suffer right be prepared to sleep in your own gym closet and take
sleep in your own gym closet and take
sleep in your own gym closet and take your own proverbial train track showers
your own proverbial train track showers
your own proverbial train track showers but take the step anyway it is worth it
but take the step anyway it is worth it
but take the step anyway it is worth it a caveat to this whole message a
a caveat to this whole message a
a caveat to this whole message a disclaimer if you will
disclaimer if you will
disclaimer if you will my blissful ignorance was an asset to me
my blissful ignorance was an asset to me
my blissful ignorance was an asset to me ten years ago but it wouldn’t fly today
ten years ago but it wouldn’t fly today
ten years ago but it wouldn’t fly today I know that and for many of you not
I know that and for many of you not
I know that and for many of you not knowing important information it’s a
knowing important information it’s a
knowing important information it’s a luxury that you can’t afford to take in
luxury that you can’t afford to take in
luxury that you can’t afford to take in your particular industry or field so let
your particular industry or field so let
your particular industry or field so let me be very clear about something in no
me be very clear about something in no
me be very clear about something in no way am i telling you to ignore the
way am i telling you to ignore the
way am i telling you to ignore the details or to brush under the rug all
details or to brush under the rug all
details or to brush under the rug all the crucial blocking and tackling that
the crucial blocking and tackling that
the crucial blocking and tackling that goes along with starting a business what
goes along with starting a business what
goes along with starting a business what I’m telling you is that once you have
I’m telling you is that once you have
I’m telling you is that once you have acknowledged the details once you have
acknowledged the details once you have
acknowledged the details once you have acknowledged your shortcomings don’t let
acknowledged your shortcomings don’t let
acknowledged your shortcomings don’t let them get in your head and convince you
them get in your head and convince you
them get in your head and convince you that you can’t do it or that it’s broken
that you can’t do it or that it’s broken
that you can’t do it or that it’s broken or doomed to fail or won’t work
there’s a quote in the book The
there’s a quote in the book The Alchemist number one it’s a great book I
Alchemist number one it’s a great book I
Alchemist number one it’s a great book I suggest everybody pick it up it also
suggest everybody pick it up it also
suggest everybody pick it up it also happens to be the namesake of my second
happens to be the namesake of my second
happens to be the namesake of my second company and the quote goes like this
company and the quote goes like this
company and the quote goes like this every search begins with beginner’s luck
every search begins with beginner’s luck
every search begins with beginner’s luck and every search ends with the victors
and every search ends with the victors
and every search ends with the victors being severely tested now I didn’t know
being severely tested now I didn’t know
being severely tested now I didn’t know what I didn’t know back then but in the
what I didn’t know back then but in the
what I didn’t know back then but in the years since launching in 2009 I have
years since launching in 2009 I have
years since launching in 2009 I have been tested time and again in all of the
been tested time and again in all of the
been tested time and again in all of the areas where I am weakest but even when
areas where I am weakest but even when
areas where I am weakest but even when you do know what you don’t know brush it
you do know what you don’t know brush it
you do know what you don’t know brush it off embrace some of that ignorance let
off embrace some of that ignorance let
off embrace some of that ignorance let it empower you to act and to focus on
it empower you to act and to focus on
it empower you to act and to focus on what you can control and what you can be
what you can control and what you can be
what you can control and what you can be best in trade at
and that building that big beautiful
and that building that big beautiful building the one that I ought to have
building the one that I ought to have
building the one that I ought to have been humiliated by that is a picture of
been humiliated by that is a picture of
been humiliated by that is a picture of one of my business partners and I
one of my business partners and I
one of my business partners and I standing outside of it the day after we
standing outside of it the day after we
standing outside of it the day after we signed I released for our third alchemy
signed I released for our third alchemy
signed I released for our third alchemy location in the spring of 2015 we took
location in the spring of 2015 we took
location in the spring of 2015 we took the whole first floor so to whoever in
the whole first floor so to whoever in
the whole first floor so to whoever in this auditorium is sitting on the idea
this auditorium is sitting on the idea
this auditorium is sitting on the idea to whoever in this auditorium has always
to whoever in this auditorium has always
to whoever in this auditorium has always wanted to try something start something
wanted to try something start something
wanted to try something start something build something it is concerned that
build something it is concerned that
build something it is concerned that they don’t have the right stuff things
they don’t have the right stuff things
they don’t have the right stuff things aren’t lined up just right even if it’s
aren’t lined up just right even if it’s
aren’t lined up just right even if it’s just one person out of every person in
just one person out of every person in
just one person out of every person in this auditorium I am here to tell you to
this auditorium I am here to tell you to
this auditorium I am here to tell you to trust yourself trust your instincts
trust yourself trust your instincts
trust yourself trust your instincts listen to your gut and I am here to
listen to your gut and I am here to
listen to your gut and I am here to remind you that the time is now thank
remind you that the time is now thank
remind you that the time is now thank you very much
”
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