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Love Songs For Hire | Crissi Cochrane | TEDxChathamKent


by

by [Music]

[Music]

[Music] it was February the 1st of 2016 and I

it was February the 1st of 2016 and I

it was February the 1st of 2016 and I was working on my resume I had been a

was working on my resume I had been a

was working on my resume I had been a full-time self-employed

full-time self-employed

full-time self-employed singer/songwriter for all of one year

singer/songwriter for all of one year

singer/songwriter for all of one year for the eight years before that the

for the eight years before that the

for the eight years before that the entirety of my adult life I’d always had

entirety of my adult life I’d always had

entirety of my adult life I’d always had a day job and just played music on the

a day job and just played music on the

a day job and just played music on the side but after one year striking it out

side but after one year striking it out

side but after one year striking it out on my own I was already looking at the

on my own I was already looking at the

on my own I was already looking at the bottom of my bank account and I had to

bottom of my bank account and I had to

bottom of my bank account and I had to do something

do something

do something to make some money but I couldn’t bring

to make some money but I couldn’t bring

to make some money but I couldn’t bring myself to send out my resume so I opened

myself to send out my resume so I opened

myself to send out my resume so I opened an email from my mom and my mom was

an email from my mom and my mom was

an email from my mom and my mom was saying this musician we know is offering

saying this musician we know is offering

saying this musician we know is offering to record covers of love songs for

to record covers of love songs for

to record covers of love songs for people to give to their sweethearts on

people to give to their sweethearts on

people to give to their sweethearts on Valentine’s Day maybe you could try

Valentine’s Day maybe you could try

Valentine’s Day maybe you could try something like that and I thought well

something like that and I thought well

something like that and I thought well that’s a great idea but what if I took

that’s a great idea but what if I took

that’s a great idea but what if I took it one step further and I offered to

it one step further and I offered to

it one step further and I offered to write and record original love songs

write and record original love songs

write and record original love songs that way maybe I could charge a little

that way maybe I could charge a little

that way maybe I could charge a little more and I’d have a better chance of

more and I’d have a better chance of

more and I’d have a better chance of making my rent for the next month never

making my rent for the next month never

making my rent for the next month never mind the fact that I’d only written two

mind the fact that I’d only written two

mind the fact that I’d only written two songs the year before I quickly dove in

songs the year before I quickly dove in

songs the year before I quickly dove in and I spent my night making a

and I spent my night making a

and I spent my night making a questionnaire people would fill out to

questionnaire people would fill out to

questionnaire people would fill out to tell me about their sweethearts and

tell me about their sweethearts and

tell me about their sweethearts and setting up a part of my website where

setting up a part of my website where

setting up a part of my website where people would place their orders and on

people would place their orders and on

people would place their orders and on February the second with two weeks until

February the second with two weeks until

February the second with two weeks until Valentine’s Day I launched song for your

Valentine’s Day I launched song for your

Valentine’s Day I launched song for your sweetheart offering to write and record

sweetheart offering to write and record

sweetheart offering to write and record ten original love songs for Valentine’s

ten original love songs for Valentine’s

ten original love songs for Valentine’s Day so I wasn’t sure if anyone would

Day so I wasn’t sure if anyone would

Day so I wasn’t sure if anyone would take me up on this and I didn’t sell any

take me up on this and I didn’t sell any

take me up on this and I didn’t sell any songs my first day but on the second day

songs my first day but on the second day

songs my first day but on the second day word got around and the orders started

word got around and the orders started

word got around and the orders started to come in and by the 10th of February I

to come in and by the 10th of February I

to come in and by the 10th of February I had sold all 10 songs and I was being

had sold all 10 songs and I was being

had sold all 10 songs and I was being invited to speak on local radio stations

invited to speak on local radio stations

invited to speak on local radio stations about my idea so I added another two

about my idea so I added another two

about my idea so I added another two songs to promote on the air and I sold

songs to promote on the air and I sold

songs to promote on the air and I sold those right away and somehow as if by a

those right away and somehow as if by a

those right away and somehow as if by a miracle on Valentine’s Day I had

miracle on Valentine’s Day I had

miracle on Valentine’s Day I had succeeded in writing and recording

succeeded in writing and recording

succeeded in writing and recording twelve original love songs in eleven

twelve original love songs in eleven

twelve original love songs in eleven days making it the most productive week

days making it the most productive week

days making it the most productive week and a half of my entire life as a

and a half of my entire life as a

and a half of my entire life as a musician so how did I do it well at the

musician so how did I do it well at the

musician so how did I do it well at the time I was reading the book lean in by

time I was reading the book lean in by

time I was reading the book lean in by Sheryl Sandberg and in it she mentions

Sheryl Sandberg and in it she mentions

Sheryl Sandberg and in it she mentions this mantra done is better than perfect

this mantra done is better than perfect

this mantra done is better than perfect and that became my motto in writing

and that became my motto in writing

and that became my motto in writing these songs I didn’t have the time to

these songs I didn’t have the time to

these songs I didn’t have the time to second-guess myself and people had paid

second-guess myself and people had paid

second-guess myself and people had paid upfront so if I didn’t deliver I wasn’t

upfront so if I didn’t deliver I wasn’t

upfront so if I didn’t deliver I wasn’t to make my rent the next month so I had

to make my rent the next month so I had

to make my rent the next month so I had to make it work and the more I did the

to make it work and the more I did the

to make it work and the more I did the easier it got it was really just one at

easier it got it was really just one at

easier it got it was really just one at a time so lucky enough the first one I

a time so lucky enough the first one I

a time so lucky enough the first one I was writing was for a friend of mine so

was writing was for a friend of mine so

was writing was for a friend of mine so that took some of the pressure off and

that took some of the pressure off and

that took some of the pressure off and I’m gonna play it for you but first I

I’m gonna play it for you but first I

I’m gonna play it for you but first I want to tell you a bit of what I learned

want to tell you a bit of what I learned

want to tell you a bit of what I learned in the questionnaire so my friend met

in the questionnaire so my friend met

in the questionnaire so my friend met her husband when she was a student and

her husband when she was a student and

her husband when she was a student and he was her teacher and it was love at

he was her teacher and it was love at

he was her teacher and it was love at first sight they declared their love for

first sight they declared their love for

first sight they declared their love for each other on the waterfront and

each other on the waterfront and

each other on the waterfront and Kamloops BC so I looked up the picture

Kamloops BC so I looked up the picture

Kamloops BC so I looked up the picture of what that looks like because I’ve

of what that looks like because I’ve

of what that looks like because I’ve never been there

never been there

never been there and she told me he has these ocean blue

and she told me he has these ocean blue

and she told me he has these ocean blue eyes and his favorite piece of clothing

eyes and his favorite piece of clothing

eyes and his favorite piece of clothing is his Levi’s jeans and he makes her

is his Levi’s jeans and he makes her

is his Levi’s jeans and he makes her laugh so hard it feels like her heart’s

laugh so hard it feels like her heart’s

laugh so hard it feels like her heart’s always bursting they have this

always bursting they have this

always bursting they have this light-hearted head-over-heels kind of

light-hearted head-over-heels kind of

light-hearted head-over-heels kind of love and she’s a bit of a sassy lady so

love and she’s a bit of a sassy lady so

love and she’s a bit of a sassy lady so I knew I wanted to write something fun

I knew I wanted to write something fun

I knew I wanted to write something fun upbeat and a little bit risque so every

upbeat and a little bit risque so every

upbeat and a little bit risque so every what a song called teach me again

[Music]

[Music] we prefer live down by the water with

we prefer live down by the water with

we prefer live down by the water with the mountains looking on even when

the mountains looking on even when

the mountains looking on even when you’re gone because you’re always on

you’re gone because you’re always on

you’re gone because you’re always on [Music]

[Music]

[Music] to those ocean baby won’t you teach me

to those ocean baby won’t you teach me

to those ocean baby won’t you teach me again you know how to make me laugh so

again you know how to make me laugh so

again you know how to make me laugh so is always bursty these years together

is always bursty these years together

is always bursty these years together [Music]

[Music]

[Music] let’s do first to those oceans we had a

let’s do first to those oceans we had a

let’s do first to those oceans we had a lesson it was all about devotion baby

lesson it was all about devotion baby

lesson it was all about devotion baby won’t you teach me again

baby won’t you teach me again baby won’t

baby won’t you teach me again baby won’t you teach

baby won’t you teach me

baby won’t you teach me [Music]

[Music]

[Music] [Applause]

thank you so my friend was kind enough

thank you so my friend was kind enough to agree to appear in a cbc video

to agree to appear in a cbc video

to agree to appear in a cbc video interview talking about what it was like

interview talking about what it was like

interview talking about what it was like sharing that song with her husband for

sharing that song with her husband for

sharing that song with her husband for the first time and how they laughed and

the first time and how they laughed and

the first time and how they laughed and cried and danced around their kitchen

cried and danced around their kitchen

cried and danced around their kitchen and the video actually ended up being

and the video actually ended up being

and the video actually ended up being broadcast on CBC television across the

broadcast on CBC television across the

broadcast on CBC television across the country so in the week of Valentine’s

country so in the week of Valentine’s

country so in the week of Valentine’s Day my inbox was flooded with requests

Day my inbox was flooded with requests

Day my inbox was flooded with requests from people who wanted a song for their

from people who wanted a song for their

from people who wanted a song for their sweetheart and it was then that I was

sweetheart and it was then that I was

sweetheart and it was then that I was finally able to put away my resumes and

finally able to put away my resumes and

finally able to put away my resumes and instead start a ledger to keep track of

instead start a ledger to keep track of

instead start a ledger to keep track of all these requests so in this day and

all these requests so in this day and

all these requests so in this day and age is no surprise that it’s difficult

age is no surprise that it’s difficult

age is no surprise that it’s difficult to be an independent musician with the

to be an independent musician with the

to be an independent musician with the advent of the internet and home

advent of the internet and home

advent of the internet and home recording it’s never been easier to get

recording it’s never been easier to get

recording it’s never been easier to get your music out there but it’s never been

your music out there but it’s never been

your music out there but it’s never been harder to cut through and stand out add

harder to cut through and stand out add

harder to cut through and stand out add on top of that the fact that we’re

on top of that the fact that we’re

on top of that the fact that we’re mostly consuming music via downloading

mostly consuming music via downloading

mostly consuming music via downloading and streaming so for your recorded music

and streaming so for your recorded music

and streaming so for your recorded music that costs you thousands or tens of

that costs you thousands or tens of

that costs you thousands or tens of thousands of dollars to make you’re now

thousands of dollars to make you’re now

thousands of dollars to make you’re now earning only pennies or fractions of a

earning only pennies or fractions of a

earning only pennies or fractions of a cent on each transaction so in order to

cent on each transaction so in order to

cent on each transaction so in order to stay afloat financially you need

stay afloat financially you need

stay afloat financially you need different sources of income

different sources of income

different sources of income aside from downloading and streaming

aside from downloading and streaming

aside from downloading and streaming you’re gonna have CDs and merchandise

you’re gonna have CDs and merchandise

you’re gonna have CDs and merchandise you’ll have live performance fees

you’ll have live performance fees

you’ll have live performance fees royalties for radio airplay and if

royalties for radio airplay and if

royalties for radio airplay and if you’re lucky maybe I’ll get grants or

you’re lucky maybe I’ll get grants or

you’re lucky maybe I’ll get grants or the occasional paycheck for a song being

the occasional paycheck for a song being

the occasional paycheck for a song being used in a TV show or a movie but the

used in a TV show or a movie but the

used in a TV show or a movie but the trouble with most of these things is

trouble with most of these things is

trouble with most of these things is you’re very often waiting for someone to

you’re very often waiting for someone to

you’re very often waiting for someone to offer you work whereas with this idea I

offer you work whereas with this idea I

offer you work whereas with this idea I was able to create work for myself

was able to create work for myself

was able to create work for myself in my own field that was really

in my own field that was really

in my own field that was really meaningful that I could feel good about

meaningful that I could feel good about

meaningful that I could feel good about doing I mean when you think of the

doing I mean when you think of the

doing I mean when you think of the things we give to our loved ones for

things we give to our loved ones for

things we give to our loved ones for Valentine’s Day especially you think of

Valentine’s Day especially you think of

Valentine’s Day especially you think of things like wine and flowers and

things like wine and flowers and

things like wine and flowers and chocolate maybe dinner or an appliance

chocolate maybe dinner or an appliance

chocolate maybe dinner or an appliance of some kind but these things are all

of some kind but these things are all

of some kind but these things are all very temporary they break they wilt they

very temporary they break they wilt they

very temporary they break they wilt they fade they have calories but a song is

fade they have calories but a song is

fade they have calories but a song is very different it’s something that can

very different it’s something that can

very different it’s something that can last forever they might try

last forever they might try

last forever they might try for the rest of their lives even their

for the rest of their lives even their

for the rest of their lives even their children or grandchildren could learn

children or grandchildren could learn

children or grandchildren could learn how to play it it reminds me of

how to play it it reminds me of

how to play it it reminds me of something the philosopher jean-paul

something the philosopher jean-paul

something the philosopher jean-paul Sartre said he said you can break the

Sartre said he said you can break the

Sartre said he said you can break the record

record

record you can tear up the score but the song

you can tear up the score but the song

you can tear up the score but the song would still exist it lives in the realm

would still exist it lives in the realm

would still exist it lives in the realm of ideas and nothing that happens in

of ideas and nothing that happens in

of ideas and nothing that happens in this physical world of objects can

this physical world of objects can

this physical world of objects can possibly touch it so when I first

possibly touch it so when I first

possibly touch it so when I first started getting pressed for this idea I

started getting pressed for this idea I

started getting pressed for this idea I thought oh no people are gonna steal my

thought oh no people are gonna steal my

thought oh no people are gonna steal my idea now but then I thought actually

idea now but then I thought actually

idea now but then I thought actually that would be kind of nice because no

that would be kind of nice because no

that would be kind of nice because no matter what no two songwriters are gonna

matter what no two songwriters are gonna

matter what no two songwriters are gonna write the same song about a story and

write the same song about a story and

write the same song about a story and given how transformative and beneficial

given how transformative and beneficial

given how transformative and beneficial this has been I really do want that

this has been I really do want that

this has been I really do want that experience for other musicians aside

experience for other musicians aside

experience for other musicians aside from it being really meaningful work

from it being really meaningful work

from it being really meaningful work that keeps the roof over my head

that keeps the roof over my head

that keeps the roof over my head it’s had a lot of other great benefits I

it’s had a lot of other great benefits I

it’s had a lot of other great benefits I was recording all of these songs myself

was recording all of these songs myself

was recording all of these songs myself and that’s something I hadn’t done in

and that’s something I hadn’t done in

and that’s something I hadn’t done in about 10 years

about 10 years

about 10 years so my skills and my equipment and my

so my skills and my equipment and my

so my skills and my equipment and my programs were all really out of date but

programs were all really out of date but

programs were all really out of date but with the time that I had not working a

with the time that I had not working a

with the time that I had not working a day job and with some of the money I was

day job and with some of the money I was

day job and with some of the money I was able to earn I could invest in taking

able to earn I could invest in taking

able to earn I could invest in taking some courses and upgrading my gear so

some courses and upgrading my gear so

some courses and upgrading my gear so now I’m a lot more self-sufficient and I

now I’m a lot more self-sufficient and I

now I’m a lot more self-sufficient and I don’t need to hire an engineer every

don’t need to hire an engineer every

don’t need to hire an engineer every time I want to demo something so that

time I want to demo something so that

time I want to demo something so that has made me a lot more productive and

has made me a lot more productive and

has made me a lot more productive and it’s made me a lot of new fans too nine

it’s made me a lot of new fans too nine

it’s made me a lot of new fans too nine times out of ten when someone’s

times out of ten when someone’s

times out of ten when someone’s requesting a song it’s someone I’ve

requesting a song it’s someone I’ve

requesting a song it’s someone I’ve never heard from before and being a

never heard from before and being a

never heard from before and being a small independent artist I kind of know

small independent artist I kind of know

small independent artist I kind of know the names of all of my superfans so it

the names of all of my superfans so it

the names of all of my superfans so it was really surprising to me to see that

was really surprising to me to see that

was really surprising to me to see that people are just interested in a song for

people are just interested in a song for

people are just interested in a song for their sweetheart and it’s something that

their sweetheart and it’s something that

their sweetheart and it’s something that they’re willing to take a chance on a

they’re willing to take a chance on a

they’re willing to take a chance on a new artist for but the best aspect has

new artist for but the best aspect has

new artist for but the best aspect has been how it’s helped my songwriting as I

been how it’s helped my songwriting as I

been how it’s helped my songwriting as I mentioned I only wrote two songs the

mentioned I only wrote two songs the

mentioned I only wrote two songs the year before and it had become a part of

year before and it had become a part of

year before and it had become a part of my work that I really dreaded doing it

my work that I really dreaded doing it

my work that I really dreaded doing it would take weeks or months to finish a

would take weeks or months to finish a

would take weeks or months to finish a song I never knew what I wanted to say

song I never knew what I wanted to say

song I never knew what I wanted to say and after sitting down with my guitar

and after sitting down with my guitar

and after sitting down with my guitar for a couple of hours and coming up with

for a couple of hours and coming up with

for a couple of hours and coming up with maybe one or two lines of music I would

maybe one or two lines of music I would

maybe one or two lines of music I would get discouraged and walk away but in

get discouraged and walk away but in

get discouraged and walk away but in working with these questionnaires I had

working with these questionnaires I had

working with these questionnaires I had a limited set of information to work

a limited set of information to work

a limited set of information to work with and within those boundaries I could

with and within those boundaries I could

with and within those boundaries I could be as creative as I desired and I

be as creative as I desired and I

be as creative as I desired and I believed that there was a song in there

believed that there was a song in there

believed that there was a song in there somewhere so a pattern began to emerge

somewhere so a pattern began to emerge

somewhere so a pattern began to emerge where the most poetic line that jumped

where the most poetic line that jumped

where the most poetic line that jumped out at me would become my chorus and the

out at me would become my chorus and the

out at me would become my chorus and the story of how you met your

story of how you met your

story of how you met your and where you are now and where you’re

and where you are now and where you’re

and where you are now and where you’re going would become the logical

going would become the logical

going would become the logical chronology of the vs. and basically what

chronology of the vs. and basically what

chronology of the vs. and basically what I was doing is creating a worksheet

I was doing is creating a worksheet

I was doing is creating a worksheet which is something the song writing

which is something the song writing

which is something the song writing teacher Pat Patterson at Berklee College

teacher Pat Patterson at Berklee College

teacher Pat Patterson at Berklee College teaches his students to do and in

teaches his students to do and in

teaches his students to do and in adopting this technique before I had

adopting this technique before I had

adopting this technique before I had even heard of it just doing the practice

even heard of it just doing the practice

even heard of it just doing the practice and finding what worked best for me I

and finding what worked best for me I

and finding what worked best for me I was able to transform something that I

was able to transform something that I

was able to transform something that I had no confidence in that took a long

had no confidence in that took a long

had no confidence in that took a long time to complete into something that was

time to complete into something that was

time to complete into something that was a joy to do and that I could feel

a joy to do and that I could feel

a joy to do and that I could feel confident that I could sit and write a

confident that I could sit and write a

confident that I could sit and write a song in an hour or two so now I have

song in an hour or two so now I have

song in an hour or two so now I have thirty two of these love songs that have

thirty two of these love songs that have

thirty two of these love songs that have written by request

written by request

written by request that’s enough material for three albums

that’s enough material for three albums

that’s enough material for three albums and their songs I love and I play them

and their songs I love and I play them

and their songs I love and I play them live all the time and it’s opened up

live all the time and it’s opened up

live all the time and it’s opened up another source of income for me in that

another source of income for me in that

another source of income for me in that I can actually play wedding gigs now I

I can actually play wedding gigs now I

I can actually play wedding gigs now I used to struggle to play weddings

used to struggle to play weddings

used to struggle to play weddings because so much of my repertoire was

because so much of my repertoire was

because so much of my repertoire was about unrequited love or it was maybe

about unrequited love or it was maybe

about unrequited love or it was maybe too political or not family-friendly

too political or not family-friendly

too political or not family-friendly enough for a wedding and now I don’t

enough for a wedding and now I don’t

enough for a wedding and now I don’t have to second-guess myself I have a

have to second-guess myself I have a

have to second-guess myself I have a book of songs that I can play so I can’t

book of songs that I can play so I can’t

book of songs that I can play so I can’t really think of a better way for me to

really think of a better way for me to

really think of a better way for me to have improved my songwriting and

have improved my songwriting and

have improved my songwriting and improved my livelihood and it’s for that

improved my livelihood and it’s for that

improved my livelihood and it’s for that reason that I think it’d be wonderful to

reason that I think it’d be wonderful to

reason that I think it’d be wonderful to see other songwriters considering

see other songwriters considering

see other songwriters considering adopting this as part of what they do to

adopting this as part of what they do to

adopting this as part of what they do to keep the roof over their heads I’m gonna

keep the roof over their heads I’m gonna

keep the roof over their heads I’m gonna play one more song for you and this one

play one more song for you and this one

play one more song for you and this one is written for a couple who does a lot

is written for a couple who does a lot

is written for a couple who does a lot of traveling in particular it’s a song

of traveling in particular it’s a song

of traveling in particular it’s a song for the wife and she’s very quiet and

for the wife and she’s very quiet and

for the wife and she’s very quiet and shy her husband is more outspoken so she

shy her husband is more outspoken so she

shy her husband is more outspoken so she keeps him grounded he told me of all the

keeps him grounded he told me of all the

keeps him grounded he told me of all the exotic places they’ve been in all the

exotic places they’ve been in all the

exotic places they’ve been in all the places they still want to go and he told

places they still want to go and he told

places they still want to go and he told me he’d be lost without her and I

me he’d be lost without her and I

me he’d be lost without her and I thought it was most poetic when he said

thought it was most poetic when he said

thought it was most poetic when he said I feel so lucky to have someone who

I feel so lucky to have someone who

I feel so lucky to have someone who loves me so unconditionally so I worked

loves me so unconditionally so I worked

loves me so unconditionally so I worked backwards from that to write a song

backwards from that to write a song

backwards from that to write a song called your unconditional love

[Music]

[Music] it was started one very cold night I

it was started one very cold night I

it was started one very cold night I wrapped my arms around you tight while

wrapped my arms around you tight while

wrapped my arms around you tight while we waited for the girl to take you home

we waited for the girl to take you home

we waited for the girl to take you home all those years ago

all those years ago

all those years ago [Music]

[Music]

[Music] my life

my life

my life [Music]

[Music]

[Music] I see the world with you

I see the world with you

I see the world with you there’s so much left to do so many

there’s so much left to do so many

there’s so much left to do so many places we’ve been I wanna go to misty

places we’ve been I wanna go to misty

places we’ve been I wanna go to misty woods and snowy

woods and snowy

woods and snowy [Music]

[Music]

[Music] they don’t give in

your condition always

your condition always [Music]

thank you so in closing I just want to

thank you so in closing I just want to encourage all makers of art and all

encourage all makers of art and all

encourage all makers of art and all creators out there to occasionally bite

creators out there to occasionally bite

creators out there to occasionally bite off just a little bit more than you

off just a little bit more than you

off just a little bit more than you think you can chew there are so many

think you can chew there are so many

think you can chew there are so many good ideas out there and great stories

good ideas out there and great stories

good ideas out there and great stories waiting to be told and you’d be

waiting to be told and you’d be

waiting to be told and you’d be surprised what you’re capable of

surprised what you’re capable of

surprised what you’re capable of thank you

”

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