I spent the first ten years of my life
professional life to look for bugs that
what are the computer bugs are the
system vulnerability errors
in programming those things that the
hackers use to make sure that the
system behaves differently
from what has been planned for
I have spent the next 10 years
of my life to look for bugs in the
human beings because even beings
humans have bugs they are called
normally dogmi tve by us is are
of mistakes in how we think of the
errors that can be exploited
in the same way that bugs are used
of information technology to convince us of
something I do from morning to night
everyday
dealing with reputation what it is
reputation reputation have
shared common perception given by
speeches that are made on one
brand a person a product from
totality of the subjects that speak to me
it is not reality we do not take one
decision based on what is true and what
what is false?
we make decisions based on
what others say compared to
something does not matter if it’s true
I’m wrong it does not matter that it accumulates
it does not matter what others say
always and anyway and as long as you do it up
of a person or a brand there
we can also stay when this thing
it is done to influence in general
public opinion
the concept of reputation changes name and
It turns into propaganda propaganda
is not a new science or perhaps the
greatest expert can be found behind
me in that slide he is called joseph
goebbels the minister of propaganda
of the Third Reich theorized a series of
points that are still behind today
all the propaganda you have seen
in all wars all conflicts
later
at the third reich it was difficult to do
propaganda, however, served a presence
on the territory
huge economic skills were needed
to often corrupt newspapers and
journalists
needed to attach the flyers needed a
convince people
huge logistical expenditure was needed
structural and economic but in
Meanwhile, the world changes and the
propaganda becomes digital and with the
propaganda that becomes digital at stake
change what happened in the
meanwhile well for more than a year a
this part I make a video every day
from the beginning always with the same sentence
it’s the phrase hi the internet looks like one
exclusive phrase almost seems that me
ask a small amount of
people only those on the internet
nothing more false does not exist today
as today a more inclusive definition
what about hello internet because you are
Italians out of ten are informed and
they take bees and form some
opinions looking in the internet are there
the others already however a good part of
these others talk to people who are
they are informed on the internet and so they are
influenced by the internet even if in
they have not actually surfed on the internet
the remaining well remaining still forms
a supposedly informed opinion
going to look for it in newspapers newspapers
that they obtain information
right on the internet and on the internet
on the internet what happens well
on the internet at this point the
propaganda changes if I needed first
of enormous strategic resources of norms
information strategies of names and huge
capital
now one armchair is enough for me on the other
part of the world
a series of armchairs in which to add
a series of people a series of
people who in the last case that maybe
you have heard are called web
brigade brigade of the web during the
last US elections
a body of people close to the kremlin
the internet research agency has created
80,000 contents predominantly
false information deployed polarized
80 thousand conversations between 2015 and the
2017 that through advertising not through
particularly complex things through
normal advertising have been shown
to 29 million people who have
interacted they made the rai that
they shared it they commented on
this way bringing visibility to
this content on 126 million
people
126 million people affected by
few people in a sofa or in a
big office
on the other side of the world with
huge technologies are not actually there
technologies are what we have
learned about the campaign of
trump is mainly structured
with targeted advertising aimed at those
people who ended up inside gods
groups people polarized a lot
important it was so incredible
the effect that the same facebook has
had to change his terms of
transparency by creating mechanisms that
they will do you from the beginning of next year
see that advertising that you are
seeing from whom it was paid
what other advertisers are doing
to see and why you have been chosen
but if you think we are limiting ourselves to
facebook wrong wrong
they are all platforms in the same
way affected by digital propaganda
a great machination therefore of the
social network around the world no
a small side effect of the
advertising already because in a world
full of content full of content
that many advertisers
they want to show you the battle not
it’s more in showing you the battle is
so take your attention and
to get your attention
advertising must be done for you
must be personalized
personalization is essential
because at this point they make me already
see that advertising that I know that I do
will like the contents of my friends that
I know I will like that particular
What I know I’ve already bought
personalized and with those contents me
I will do what I will interact and this is
the large media revenue system
at this moment the social networks
they earn not when they show you
advertising but when you interact e
so make sure to offer those
contents that already know that they will be the
base of your interaction and on
this interaction you will have some
feedback you will have someone who makes you like
in this way increasing and secreting
a hormone a dopamine hormone
happiness and hand-to-hand
you will be happy and will continue to do
all of this
no big plots so no
conspiracy
in reality simply
customization
we all want to be small
snowflakes all different from each other
the things presented to us are
those that we already like the contents
that are presented to us are those
who knows that the system knows that there
they like it already and in all this there is
a small side effect
filter bubble is called the bubble
contents from filter bubble that is that
thing that divides us one from the other two
it boils you and me where I live inside
not of reality but of a small one
bubble in which contents are already those
that I like are already those with
which I agree are already those that
I like them more and with whom
I will interact more but there is a problem
I think these are the contents
of reality when there is nothing
more distant from reality than not
live inside a small bubble
because when I arrive inside the
bubble I can find advertising and
I ‘ll send it, I know I’ll do it all
days from morning to evening for work and
whenever you enter a thirsty bubble
influenced because I know what you are
think you can create content close to
you
so no big machinations
nothing big plots nothing
simply reptilian
small steps before personalization i
social networks personalize i
content to earn more not for
a great conspiracy
second thing while you are personalized
targeting advertising I can send you
perfect advertising
I can send you the perfect contents
that I want to show myself and third thing
the loss of confidence in the press
because the press has not become
nothing but she, too, a slave
your attention
and shouted titles and fake news
reproposed and the fake news and all
part of screamed titles that do not have
often to do then with reality not
they do nothing but make them wary
of the only barrier we had against
the polarization ie that of the
print that now becomes no longer a
your ally in understanding better but
becomes an ally of propaganda in the
sectorized and once he saw that
finished in a bubble, take them off
practically impossible but rather leave
those things
i cog ni you go to 63 particular the
first confirm shaun byas you are willing
to believe things that are closer
one already that you think it is
something you’re familiar with is
more willing to accept it supinely
without thinking about it and then I can create
content similar to those already you
you know against the different against
that far against the great villains
against the caste and independently of the
fact that it is true no you are willing
to accept it according to cognitive vayas
band wagon effect correction effect
you are willing to believe things are true
that many say
just that to put it in many and do it
becoming ag bells needed millions of
euro and flyers everywhere you need it
just to upset your little bubble
So you think that’s the one
reality and then the few bots
a few automatic systems so many tweets
lots of content and you’ll take that one
decision that I want you to take and
third backfire affect reacted in a manner
violent when someone says something
which is very much against your opinions and
the soap bubble just a finger for
breaking becomes a bubble of steel
because you do not want to get out of the
bubble and I’m right
me of all human beings not only
yours are bugs in humans and from
here we continue because from here fear
because we live in the bubbles there
we put in good ones because we have
afraid of something that someone takes away from us
our little certainties that the
different that someone takes away that
little we have but fear is fine
can argue when fear enters
a bubble becomes dogma because from
bubble names then I do not take off anymore because
everything in the bubble
it will continue to be true for you
because you think everyone thinks it
how you find faith in numbers and
where the dogma goes to whoever tries to
remove me from the north but the violence starts
violence against any idea beyond
out of yours it does not matter what it is
your line because I speak to you
of all this because we are in Italy
and we have shortly before the elections and
we have already seen how it is working
propaganda in Italy band wagon
effect you remember it effect
caravan here it is an example
of band wagon set hundreds of fake
users on twitter who tell you an idea
to convince them of what of the fact
that everyone thinks so and where those
they do not go just that someone ct one
word and part another type of bot
this is called free download is a bot
automatic that in the last referendum
for the Lombard autonomy to whoever it is
he quoted he always told the same thing
but always convinced that there was one
absolute historical truth and this is not
because I call them bugs
there’s a reason why I call them bugs
because in computer science for every bug
there’s something called tex one
patch to put a fix one
problem solving a vulnerability
and it can and must be done also with
human beings also as you think
it is done in three steps the first is
simple on the pravda card back to the
truth to spasmodically search for it
truth outside your bubble
look for sources of news not
trust what ‘s inside
of your bubble just so you will succeed
somehow getting out of the mechanism
to obtain information only
in our bubble it’s hard to want
say to question oneself
it means to look actively and not
passively pass the propaganda of one
truth
the second step is to go against the
violence arrive and understand that comes to
a point where fear becomes dogma
but when dogma becomes violence
communities that launch violence
they must be stopped getting to understand
that we must be against the
violence and do not accept in any way
the violence of an opinion
to avoid being influenced too
we are the third in reality it is
particular what they say so many
people who take care of me like me
computer security paranoia is a
virtue paranoia is a virtue
be paranoid you doubt what
it happens to you
always doubt and in any case also of the
sources that you consider accredited e
I find it hard to understand how difficult it is
I see
we are all slaves of our little one
comfort zone of our comfort
but only in this way can we think of going out
to that from what the story is
political telling that you will see in the
next months how to close all this
Well with a wish that I always do
at the end of each of my films that is one
Latin phrase and says estote parati be
ready
be ready to doubt you are ready to
search for the truth
be ready to question the
your ideas be ready to act
firmly against violence
be ready to elbow out
of your bubble to elbow
outside the propaganda to break
your bubble to heal those who
they are the problems of being human
the bugs of human beings because the
your task is to become new
heroes and who are the new heroes those who
they tend to improve and in this way
improve that thing we do
part all that human race that must
improve from time to time and how
always thank you very much for listening to me
in summer
[Applause]
”
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