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Made in Africa | Marang Marekimane | TEDxLytteltonWomen


[Music]

[Music] Africa with a population size of 1.2

Africa with a population size of 1.2

Africa with a population size of 1.2 billion people it is the second most

billion people it is the second most

billion people it is the second most populous continent on earth

populous continent on earth

populous continent on earth we have an abundance of resources and

we have an abundance of resources and

we have an abundance of resources and minerals to our disposal we have vast

minerals to our disposal we have vast

minerals to our disposal we have vast lands we have a great climate for

lands we have a great climate for

lands we have a great climate for cultivating food livestock there’s also

cultivating food livestock there’s also

cultivating food livestock there’s also opportunities to discover new medicines

opportunities to discover new medicines

opportunities to discover new medicines yet with all these resources we’re still

yet with all these resources we’re still

yet with all these resources we’re still the poorest continent and most

the poorest continent and most

the poorest continent and most underdeveloped continent we’re given

underdeveloped continent we’re given

underdeveloped continent we’re given we’ve given away more than we can afford

we’ve given away more than we can afford

we’ve given away more than we can afford to far more than we can afford to and

to far more than we can afford to and

to far more than we can afford to and have had to deal with corrupt

have had to deal with corrupt

have had to deal with corrupt governments we’ve had to deal with human

governments we’ve had to deal with human

governments we’ve had to deal with human rights violations we’ve had to deal with

rights violations we’ve had to deal with

rights violations we’ve had to deal with a high level of illiteracy malnutrition

a high level of illiteracy malnutrition

a high level of illiteracy malnutrition water in San si the water and sanitation

water in San si the water and sanitation

water in San si the water and sanitation is not adequate across a large part of

is not adequate across a large part of

is not adequate across a large part of the continent and with all this

the continent and with all this

the continent and with all this there’s obviously very high levels of

there’s obviously very high levels of

there’s obviously very high levels of unemployment that we have to deal with

unemployment that we have to deal with

unemployment that we have to deal with these are the problems that we have to

these are the problems that we have to

these are the problems that we have to face and these are the challenges that

face and these are the challenges that

face and these are the challenges that we have in our continent and like for

we have in our continent and like for

we have in our continent and like for the better part of the world we look to

the better part of the world we look to

the better part of the world we look to entrepreneurs to expose at least 90% of

entrepreneurs to expose at least 90% of

entrepreneurs to expose at least 90% of the jobs that we need in the world now

the jobs that we need in the world now

the jobs that we need in the world now that’s a heavy request so then I find

that’s a heavy request so then I find

that’s a heavy request so then I find myself wondering what is it that I as a

myself wondering what is it that I as a

myself wondering what is it that I as a citizen of Africa can do to make a

citizen of Africa can do to make a

citizen of Africa can do to make a difference look at me

difference look at me

difference look at me I’m sure you just see a woman African

I’m sure you just see a woman African

I’m sure you just see a woman African you probably notice my dress

you probably notice my dress

you probably notice my dress and if you look closer you probably even

and if you look closer you probably even

and if you look closer you probably even notice my earrings and well there’s no

notice my earrings and well there’s no

notice my earrings and well there’s no chance you can mistake my afro what you

chance you can mistake my afro what you

chance you can mistake my afro what you don’t see however is that my skincare is

don’t see however is that my skincare is

don’t see however is that my skincare is supplied to me by an African woman my

supplied to me by an African woman my

supplied to me by an African woman my haircare also from an African woman you

haircare also from an African woman you

haircare also from an African woman you won’t see that the stitches on my dress

won’t see that the stitches on my dress

won’t see that the stitches on my dress were done by hand by an African woman

what’s interesting for me to have found

what’s interesting for me to have found out is that with women 90 percent of

out is that with women 90 percent of

out is that with women 90 percent of what they earn is shared with others now

what they earn is shared with others now

what they earn is shared with others now sixty percent of what a man makes goes

sixty percent of what a man makes goes

sixty percent of what a man makes goes into his pocket needless to say this

into his pocket needless to say this

into his pocket needless to say this means that by making sure that women

means that by making sure that women

means that by making sure that women businesses are profitable

businesses are profitable

businesses are profitable we’re affect a nation at a time this is

we’re affect a nation at a time this is

we’re affect a nation at a time this is why I buy made in Africa as a business

why I buy made in Africa as a business

why I buy made in Africa as a business strategy consultant I work with a lot of

strategy consultant I work with a lot of

strategy consultant I work with a lot of entrepreneurs and most of them they come

entrepreneurs and most of them they come

entrepreneurs and most of them they come to me because they are feeling stuck as

to me because they are feeling stuck as

to me because they are feeling stuck as to how they can get their product out

to how they can get their product out

to how they can get their product out onto market what is the best and most

onto market what is the best and most

onto market what is the best and most efficient way that they can deliver

efficient way that they can deliver

efficient way that they can deliver their products it’s a conundrum that

their products it’s a conundrum that

their products it’s a conundrum that we’re constantly trying to solve I’m not

we’re constantly trying to solve I’m not

we’re constantly trying to solve I’m not saying I have the solutions but I’m

saying I have the solutions but I’m

saying I have the solutions but I’m saying that I have a mind that can’t

saying that I have a mind that can’t

saying that I have a mind that can’t think out of the box for that most

think out of the box for that most

think out of the box for that most people start a business to solve a

people start a business to solve a

people start a business to solve a problem of their own like the women that

problem of their own like the women that

problem of their own like the women that I support they started this business to

I support they started this business to

I support they started this business to start to supply an income for themselves

start to supply an income for themselves

start to supply an income for themselves but then very quickly they realized that

but then very quickly they realized that

but then very quickly they realized that they only stay in business by solving

they only stay in business by solving

they only stay in business by solving the other the problems of other people

the other the problems of other people

the other the problems of other people so they start employing other people the

so they start employing other people the

so they start employing other people the woman that surprised my skin and hair

woman that surprised my skin and hair

woman that surprised my skin and hair care products she is looking for

care products she is looking for

care products she is looking for distributors on

distributors on

distributors on foot on the ground so that they can earn

foot on the ground so that they can earn

foot on the ground so that they can earn from the products that they saw the

from the products that they saw the

from the products that they saw the woman that made my dress has got a team

woman that made my dress has got a team

woman that made my dress has got a team of seamstresses that work with her to

of seamstresses that work with her to

of seamstresses that work with her to make sure that they can earn but also

make sure that they can earn but also

make sure that they can earn but also deliver items made in Africa so when I

deliver items made in Africa so when I

deliver items made in Africa so when I was a youngster

was a youngster

was a youngster we used to take a lot of trips with my

we used to take a lot of trips with my

we used to take a lot of trips with my parents and we’d go around the country

parents and we’d go around the country

parents and we’d go around the country and along those trips my parents were

and along those trips my parents were

and along those trips my parents were teachers about the country itself and

teachers about the country itself and

teachers about the country itself and then they would also tell us stories

then they would also tell us stories

then they would also tell us stories about their childhood and I’m convinced

about their childhood and I’m convinced

about their childhood and I’m convinced it was to make sure that they know that

it was to make sure that they know that

it was to make sure that they know that my life could be worse

my life could be worse

my life could be worse just as a gentle reminder and there’s

just as a gentle reminder and there’s

just as a gentle reminder and there’s some lessons from those road trips that

some lessons from those road trips that

some lessons from those road trips that I would like to share with you do or

I would like to share with you do or

I would like to share with you do or take only what is necessary for this we

take only what is necessary for this we

take only what is necessary for this we were only allowed to pack one bag each

were only allowed to pack one bag each

were only allowed to pack one bag each person one bag if you try to sneak it in

person one bag if you try to sneak it in

person one bag if you try to sneak it in my dad was very quick to tell you that

my dad was very quick to tell you that

my dad was very quick to tell you that it’s not going anywhere the second

it’s not going anywhere the second

it’s not going anywhere the second lesson do not let the unnecessary occur

lesson do not let the unnecessary occur

lesson do not let the unnecessary occur third lesson educate and entertain

third lesson educate and entertain

third lesson educate and entertain yourself I’m going to break this down

yourself I’m going to break this down

yourself I’m going to break this down into more granular levels for you so in

into more granular levels for you so in

into more granular levels for you so in developing strategies for people we

developing strategies for people we

developing strategies for people we often have to look at the way is your

often have to look at the way is your

often have to look at the way is your business right now

business right now

business right now what is working what is not working and

what is working what is not working and

what is working what is not working and just from reflecting on the lessons

just from reflecting on the lessons

just from reflecting on the lessons learned we can fit we can work out what

learned we can fit we can work out what

learned we can fit we can work out what it is that you need to stop doing

it is that you need to stop doing

it is that you need to stop doing because it’s a waste of time money and

because it’s a waste of time money and

because it’s a waste of time money and resources perhaps what you need to start

resources perhaps what you need to start

resources perhaps what you need to start doing to then gain better access to

doing to then gain better access to

doing to then gain better access to markets and grow the business that

markets and grow the business that

markets and grow the business that you’re growing but also what you need to

you’re growing but also what you need to

you’re growing but also what you need to continue because that is what works and

continue because that is what works and

continue because that is what works and that is what your customers have

that is what your customers have

that is what your customers have responded to now if you look at age-old

responded to now if you look at age-old

responded to now if you look at age-old traditions that exist in Africa which we

traditions that exist in Africa which we

traditions that exist in Africa which we are very rich with things like herding

are very rich with things like herding

are very rich with things like herding cattle those used to be very tedious

cattle those used to be very tedious

cattle those used to be very tedious stas but in Kenya youngsters have

stas but in Kenya youngsters have

stas but in Kenya youngsters have realized that they could develop an app

realized that they could develop an app

realized that they could develop an app to manage your cattle but one step

to manage your cattle but one step

to manage your cattle but one step further you can even hurt your cattle

further you can even hurt your cattle

further you can even hurt your cattle from the app via GPS tracking in South

from the app via GPS tracking in South

from the app via GPS tracking in South Africa we panic about land and we we are

Africa we panic about land and we we are

Africa we panic about land and we we are of the notion that you need land in

of the notion that you need land in

of the notion that you need land in order to have cattle but again someone

order to have cattle but again someone

order to have cattle but again someone has spotted an opportunity and developed

has spotted an opportunity and developed

has spotted an opportunity and developed an app where you can own livestock

an app where you can own livestock

an app where you can own livestock without owning the land

without owning the land

without owning the land so you invest in the livestock a new

so you invest in the livestock a new

so you invest in the livestock a new type of JSE market if you say so again

type of JSE market if you say so again

type of JSE market if you say so again let’s take the lessons that we need to

let’s take the lessons that we need to

let’s take the lessons that we need to learn from our history and use that to

learn from our history and use that to

learn from our history and use that to continue on what is working do not let

continue on what is working do not let

continue on what is working do not let the unnecessary occur now this was a

the unnecessary occur now this was a

the unnecessary occur now this was a very interesting lesson but this we

very interesting lesson but this we

very interesting lesson but this we weren’t allowed to hang out any body

weren’t allowed to hang out any body

weren’t allowed to hang out any body parts out of the car unless you wanted

parts out of the car unless you wanted

parts out of the car unless you wanted oncoming traffic to take it off of you

oncoming traffic to take it off of you

oncoming traffic to take it off of you now in applying this logic to my current

now in applying this logic to my current

now in applying this logic to my current light a day life I look at what it is

light a day life I look at what it is

light a day life I look at what it is that entrepreneurs are doing in their

that entrepreneurs are doing in their

that entrepreneurs are doing in their world and how much the noise distracts

world and how much the noise distracts

world and how much the noise distracts them and it has them going in different

them and it has them going in different

them and it has them going in different parts of the world and we sometimes

parts of the world and we sometimes

parts of the world and we sometimes think it’s easier to go fetch what is

think it’s easier to go fetch what is

think it’s easier to go fetch what is outside and bring it in I mean look at

outside and bring it in I mean look at

outside and bring it in I mean look at the cell phones the cell phone that is

the cell phones the cell phone that is

the cell phones the cell phone that is in your hands right now the one that has

in your hands right now the one that has

in your hands right now the one that has you twitching because you haven’t

you twitching because you haven’t

you twitching because you haven’t checked it in the last two minutes that

checked it in the last two minutes that

checked it in the last two minutes that very made-in-america permit designed in

very made-in-america permit designed in

very made-in-america permit designed in america but made in China product it has

america but made in China product it has

america but made in China product it has changed the way that we relate to one

changed the way that we relate to one

changed the way that we relate to one another we are so dependent on the apps

another we are so dependent on the apps

another we are so dependent on the apps that are on this fall that we may have

that are on this fall that we may have

that are on this fall that we may have forgotten what life was like now I’m old

forgotten what life was like now I’m old

forgotten what life was like now I’m old enough to remember what it was like to

enough to remember what it was like to

enough to remember what it was like to have a landline landlines you had to

have a landline landlines you had to

have a landline landlines you had to call people and find out where they

call people and find out where they

call people and find out where they and then move towards these people

and then move towards these people

and then move towards these people without knowing what has happened in the

without knowing what has happened in the

without knowing what has happened in the interim so we were restricted by

interim so we were restricted by

interim so we were restricted by location because of its design so when

location because of its design so when

location because of its design so when cell phones came in it obviously was

cell phones came in it obviously was

cell phones came in it obviously was very exciting that we could reach one

very exciting that we could reach one

very exciting that we could reach one another without having to be in one

another without having to be in one

another without having to be in one place breaking boundaries so it is

place breaking boundaries so it is

place breaking boundaries so it is possible that we create solutions that

possible that we create solutions that

possible that we create solutions that completely changed the way that we live

the last lesson was either to ever you

the last lesson was either to ever you either educate yourself or you entertain

either educate yourself or you entertain

either educate yourself or you entertain yourself now we weren’t allowed to bring

yourself now we weren’t allowed to bring

yourself now we weren’t allowed to bring in any carry-on luggage remember my

in any carry-on luggage remember my

in any carry-on luggage remember my first rule we weren’t allowed to bring

first rule we weren’t allowed to bring

first rule we weren’t allowed to bring in any carry-on luggage so either had

in any carry-on luggage so either had

in any carry-on luggage so either had the option of books or some other music

the option of books or some other music

the option of books or some other music to entertain it and this is where DJ

to entertain it and this is where DJ

to entertain it and this is where DJ daddy came into play you had one of two

daddy came into play you had one of two

daddy came into play you had one of two choices you are either listening to Paul

choices you are either listening to Paul

choices you are either listening to Paul Simon’s Graceland album or Paul Simon’s

Simon’s Graceland album or Paul Simon’s

Simon’s Graceland album or Paul Simon’s Graceland other and to me these journeys

Graceland other and to me these journeys

Graceland other and to me these journeys of Education oranges and also through my

of Education oranges and also through my

of Education oranges and also through my experience with these entrepreneurs has

experience with these entrepreneurs has

experience with these entrepreneurs has been that some of them have found the

been that some of them have found the

been that some of them have found the strangest of products and have made it

strangest of products and have made it

strangest of products and have made it work to a point where I’m like where do

work to a point where I’m like where do

work to a point where I’m like where do you come from and they have to remind me

you come from and they have to remind me

you come from and they have to remind me that I am African this is the

that I am African this is the

that I am African this is the dissolutions come because of the life

dissolutions come because of the life

dissolutions come because of the life that I’ve lived so I need not look

that I’ve lived so I need not look

that I’ve lived so I need not look elsewhere to get the solutions the

elsewhere to get the solutions the

elsewhere to get the solutions the solutions are actually right in front of

solutions are actually right in front of

solutions are actually right in front of me now a few years ago I traveled to

me now a few years ago I traveled to

me now a few years ago I traveled to China and I stayed there for a while I

China and I stayed there for a while I

China and I stayed there for a while I started feeling a bit ill so I lived in

started feeling a bit ill so I lived in

started feeling a bit ill so I lived in an apartment and there was a pharmacist

an apartment and there was a pharmacist

an apartment and there was a pharmacist downstairs and I went to the pharmacist

downstairs and I went to the pharmacist

downstairs and I went to the pharmacist and I told him I feel not so well I’ve

and I told him I feel not so well I’ve

and I told him I feel not so well I’ve got a bit of a cough and he said to me

got a bit of a cough and he said to me

got a bit of a cough and he said to me well you’ve got two options one I can

well you’ve got two options one I can

well you’ve got two options one I can offer you Western medicine

offer you Western medicine

offer you Western medicine but no good I can offer you Chinese

but no good I can offer you Chinese

but no good I can offer you Chinese medicine to solve a Chinese problem

medicine to solve a Chinese problem

medicine to solve a Chinese problem I took the Chinese medicine seeing as I

I took the Chinese medicine seeing as I

I took the Chinese medicine seeing as I was in China and to take that back into

was in China and to take that back into

was in China and to take that back into my current day situation I would like

my current day situation I would like

my current day situation I would like you to think about what it is that you

you to think about what it is that you

you to think about what it is that you are buying into as you go out and seek

are buying into as you go out and seek

are buying into as you go out and seek solutions for the problems that we

solutions for the problems that we

solutions for the problems that we experience and our daily lives what

experience and our daily lives what

experience and our daily lives what option are you going to take now there’s

option are you going to take now there’s

option are you going to take now there’s a proposal out there that we should just

a proposal out there that we should just

a proposal out there that we should just all be citizens of Africa and generally

all be citizens of Africa and generally

all be citizens of Africa and generally when you travel you need a passport

when you travel you need a passport

when you travel you need a passport imagine if we had an I am African card

imagine if we had an I am African card

imagine if we had an I am African card instead of this passport now Rwanda

instead of this passport now Rwanda

instead of this passport now Rwanda started experimenting with this whether

started experimenting with this whether

started experimenting with this whether they make it easy for me to spot an

they make it easy for me to spot an

they make it easy for me to spot an opportunity in Rwanda go there and start

opportunity in Rwanda go there and start

opportunity in Rwanda go there and start working quite powerful because then

working quite powerful because then

working quite powerful because then there’s no laborious paperwork in it

there’s no laborious paperwork in it

there’s no laborious paperwork in it they say it’s necessary but come on

they say it’s necessary but come on

they say it’s necessary but come on visas Texas sure we could find a plane

visas Texas sure we could find a plane

visas Texas sure we could find a plane around that Nigeria has also got an

around that Nigeria has also got an

around that Nigeria has also got an interesting policy if you want to

interesting policy if you want to

interesting policy if you want to manufacture in Nigeria they will not let

manufacture in Nigeria they will not let

manufacture in Nigeria they will not let you do it if you’re going to be

you do it if you’re going to be

you do it if you’re going to be importing products if they can rather be

importing products if they can rather be

importing products if they can rather be made locally now I look at it with envy

made locally now I look at it with envy

made locally now I look at it with envy South Africa is very diverse very

South Africa is very diverse very

South Africa is very diverse very multicultural and yet I think we have

multicultural and yet I think we have

multicultural and yet I think we have probably the biggest barriers to entry

probably the biggest barriers to entry

probably the biggest barriers to entry that ever exists on the continent we

that ever exists on the continent we

that ever exists on the continent we should be taking advantage of that and

should be taking advantage of that and

should be taking advantage of that and it’s with this in mind that I offer you

it’s with this in mind that I offer you

it’s with this in mind that I offer you two options with many possibilities you

two options with many possibilities you

two options with many possibilities you can either use Western medicine no good

can either use Western medicine no good

can either use Western medicine no good or you can buy made in Africa and in

or you can buy made in Africa and in

or you can buy made in Africa and in particular made by African women because

particular made by African women because

particular made by African women because you know that 90 percent of it is going

you know that 90 percent of it is going

you know that 90 percent of it is going to go towards growing the continent I

to go towards growing the continent I

to go towards growing the continent I thank you

thank you

thank you [Applause]

[Applause]

[Applause] [Music]

”

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