change is human it’s big it’s small it’s fast
fast
fast and it’s slow I think of it a bit like
and it’s slow I think of it a bit like
and it’s slow I think of it a bit like one of my favorite buildings in London
one of my favorite buildings in London
one of my favorite buildings in London big ben when you stand on the pavement
big ben when you stand on the pavement
big ben when you stand on the pavement next to big ben and you look up it
next to big ben and you look up it
next to big ben and you look up it towers into the sky is huge but as soon
towers into the sky is huge but as soon
towers into the sky is huge but as soon as you walk across Westminster Bridge it
as you walk across Westminster Bridge it
as you walk across Westminster Bridge it contextualizes with this the skyline and
contextualizes with this the skyline and
contextualizes with this the skyline and it sort of shrinks if you were to take a
it sort of shrinks if you were to take a
it sort of shrinks if you were to take a helicopter over London actually Big
helicopter over London actually Big
helicopter over London actually Big Ben’s a bit of a baby in comparison to
Ben’s a bit of a baby in comparison to
Ben’s a bit of a baby in comparison to Canary Wharf and the shard and even the
Canary Wharf and the shard and even the
Canary Wharf and the shard and even the gherkin and if you take a satellite
gherkin and if you take a satellite
gherkin and if you take a satellite image of London it would be miniscule
image of London it would be miniscule
image of London it would be miniscule when I think about all the change that’s
when I think about all the change that’s
when I think about all the change that’s happened in my life from one generation
happened in my life from one generation
happened in my life from one generation of me growing up to my children now
of me growing up to my children now
of me growing up to my children now growing up the change feels vast if I
growing up the change feels vast if I
growing up the change feels vast if I take a simple thing like doing my
take a simple thing like doing my
take a simple thing like doing my homework around the kitchen table when I
homework around the kitchen table when I
homework around the kitchen table when I was a child I would have sat with a pen
was a child I would have sat with a pen
was a child I would have sat with a pen and paper doing my homework at the
and paper doing my homework at the
and paper doing my homework at the kitchen table the one and only
kitchen table the one and only
kitchen table the one and only television in our house was in the
television in our house was in the
television in our house was in the sitting room I wasn’t missing much from
sitting room I wasn’t missing much from
sitting room I wasn’t missing much from the kitchen because there were only
the kitchen because there were only
the kitchen because there were only three channels the fourth channel four
three channels the fourth channel four
three channels the fourth channel four didn’t come along until I was twelve and
didn’t come along until I was twelve and
didn’t come along until I was twelve and anyway the TV sometimes had something
anyway the TV sometimes had something
anyway the TV sometimes had something called the test card so for anyone
called the test card so for anyone
called the test card so for anyone younger than me their test card happened
younger than me their test card happened
younger than me their test card happened when there was actually nothing on the
when there was actually nothing on the
when there was actually nothing on the TV difficult to imagine that there were
TV difficult to imagine that there were
TV difficult to imagine that there were times where it was not 24/7 365 I didn’t
times where it was not 24/7 365 I didn’t
times where it was not 24/7 365 I didn’t have a phone at the kitchen table
have a phone at the kitchen table
have a phone at the kitchen table because the one and only phone was in
because the one and only phone was in
because the one and only phone was in the hall you had to actually sit on a
the hall you had to actually sit on a
the hall you had to actually sit on a funny kind of table chair thing because
funny kind of table chair thing because
funny kind of table chair thing because it was wired into the wall so a
it was wired into the wall so a
it was wired into the wall so a telephone call was a telephone call and
telephone call was a telephone call and
telephone call was a telephone call and besides it was pretty cold in the hall
besides it was pretty cold in the hall
besides it was pretty cold in the hall for some reason the heating never made
for some reason the heating never made
for some reason the heating never made its way to the hall and I find now watch
its way to the hall and I find now watch
its way to the hall and I find now watch my children sitting around my kitchen
my children sitting around my kitchen
my children sitting around my kitchen table doing their homework they will not
table doing their homework they will not
table doing their homework they will not have a pen and paper because they will
have a pen and paper because they will
have a pen and paper because they will be using their laptop to upload their
be using their laptop to upload their
be using their laptop to upload their homework to the school portal they will
homework to the school portal they will
homework to the school portal they will have their phone on the table maybe even
have their phone on the table maybe even
have their phone on the table maybe even more what them
more what them
more what them one of them because they will be
one of them because they will be
one of them because they will be checking their Instagram they will be
checking their Instagram they will be
checking their Instagram they will be receiving snapchats and what’s happing
receiving snapchats and what’s happing
receiving snapchats and what’s happing somebody else they will have their
somebody else they will have their
somebody else they will have their tablets playing some music and for some
tablets playing some music and for some
tablets playing some music and for some unknown reason we also have to have the
unknown reason we also have to have the
unknown reason we also have to have the television on blaring in the background
television on blaring in the background
television on blaring in the background playing one of the zillions of channels
playing one of the zillions of channels
playing one of the zillions of channels that are available to them now on top of
that are available to them now on top of
that are available to them now on top of this there is one similarity to me in my
this there is one similarity to me in my
this there is one similarity to me in my childhood which is they will be
childhood which is they will be
childhood which is they will be bickering as well holding down a
bickering as well holding down a
bickering as well holding down a conversation beer all fragmented and
conversation beer all fragmented and
conversation beer all fragmented and that will be going on on top of
that will be going on on top of
that will be going on on top of everything so it feels like a vast
everything so it feels like a vast
everything so it feels like a vast change then why is it that I am my
change then why is it that I am my
change then why is it that I am my mother and I don’t mean a little bit my
mother and I don’t mean a little bit my
mother and I don’t mean a little bit my mother I mean every day my mother pick
mother I mean every day my mother pick
mother I mean every day my mother pick up your feet hang it up put your hand
up your feet hang it up put your hand
up your feet hang it up put your hand over your mouth when you cough what’s
over your mouth when you cough what’s
over your mouth when you cough what’s the magic word sit up straight don’t
the magic word sit up straight don’t
the magic word sit up straight don’t drag your tails were you born in a barn
drag your tails were you born in a barn
drag your tails were you born in a barn I am my mother so what’s the impact of
I am my mother so what’s the impact of
I am my mother so what’s the impact of this change yet no change on brands I
this change yet no change on brands I
this change yet no change on brands I suspect if you go home tonight and look
suspect if you go home tonight and look
suspect if you go home tonight and look in your cupboards your bathroom cabinets
in your cupboards your bathroom cabinets
in your cupboards your bathroom cabinets your bedside tables your fridges you
your bedside tables your fridges you
your bedside tables your fridges you will find more brands that your parents
will find more brands that your parents
will find more brands that your parents enjoyed and your grandparents enjoyed
enjoyed and your grandparents enjoyed
enjoyed and your grandparents enjoyed then you might think in fact if I was to
then you might think in fact if I was to
then you might think in fact if I was to look at breakfast I get up and have
look at breakfast I get up and have
look at breakfast I get up and have breakfast today the same as I did as a
breakfast today the same as I did as a
breakfast today the same as I did as a young person as a young person my cereal
young person as a young person my cereal
young person as a young person my cereal choices were completely influenced by a
choices were completely influenced by a
choices were completely influenced by a big furry honey monster and a tiger
big furry honey monster and a tiger
big furry honey monster and a tiger called Tony and after cereal we had
called Tony and after cereal we had
called Tony and after cereal we had toast
toast
toast and my father was a lover and my father
and my father was a lover and my father
and my father was a lover and my father my mother was a hater of course I’m not
my mother was a hater of course I’m not
my mother was a hater of course I’m not talking about the state of their
talking about the state of their
talking about the state of their marriage I am talking about Marmite my
marriage I am talking about Marmite my
marriage I am talking about Marmite my mother would have drunk tea Tetley’s or
mother would have drunk tea Tetley’s or
mother would have drunk tea Tetley’s or PG tipps
PG tipps
PG tipps and my father coffee so Nescafe or Kenko
and my father coffee so Nescafe or Kenko
and my father coffee so Nescafe or Kenko and today at my breakfast table no
and today at my breakfast table no
and today at my breakfast table no matter how much I want to reduce sugar
matter how much I want to reduce sugar
matter how much I want to reduce sugar in my household because I know that to
in my household because I know that to
in my household because I know that to be a good thing now my children’s tastes
be a good thing now my children’s tastes
be a good thing now my children’s tastes are influenced by a big furry honey
are influenced by a big furry honey
are influenced by a big furry honey monster and
monster and
monster and Tyger called Tony I am still a lover my
Tyger called Tony I am still a lover my
Tyger called Tony I am still a lover my husband now a hater so we have spawned a
husband now a hater so we have spawned a
husband now a hater so we have spawned a mixture of two I now drink tea PG tipps
mixture of two I now drink tea PG tipps
mixture of two I now drink tea PG tipps intently my husband coffee Kenko and
intently my husband coffee Kenko and
intently my husband coffee Kenko and Nescafe you could say that breakfast
Nescafe you could say that breakfast
Nescafe you could say that breakfast just got off easy because it’s untouched
just got off easy because it’s untouched
just got off easy because it’s untouched by the digital revolution so let’s look
by the digital revolution so let’s look
by the digital revolution so let’s look at a category like playing for our
at a category like playing for our
at a category like playing for our children you can’t tell me that we have
children you can’t tell me that we have
children you can’t tell me that we have not been touched there by the technical
not been touched there by the technical
not been touched there by the technical revolution but if we are to believe that
revolution but if we are to believe that
revolution but if we are to believe that our children have to be completely
our children have to be completely
our children have to be completely plugged into devices 24/7 then surely
plugged into devices 24/7 then surely
plugged into devices 24/7 then surely their bedrooms and play rooms would be
their bedrooms and play rooms would be
their bedrooms and play rooms would be completely void of a single toy so why
completely void of a single toy so why
completely void of a single toy so why is it then that all over my house I
is it then that all over my house I
is it then that all over my house I tread on Lego my house is as full of
tread on Lego my house is as full of
tread on Lego my house is as full of Lego today as my childhood house was and
Lego today as my childhood house was and
Lego today as my childhood house was and I could go on I brush my teeth with
I could go on I brush my teeth with
I could go on I brush my teeth with Colgate I wash my dishes with fairy I
Colgate I wash my dishes with fairy I
Colgate I wash my dishes with fairy I wash my clothes with Ariel and Percel
wash my clothes with Ariel and Percel
wash my clothes with Ariel and Percel obviously when it comes to chocolate its
obviously when it comes to chocolate its
obviously when it comes to chocolate its Cadbury’s but on Christmas Day we have
Cadbury’s but on Christmas Day we have
Cadbury’s but on Christmas Day we have to have quality streets and Toblerone is
to have quality streets and Toblerone is
to have quality streets and Toblerone is really for those special days so is it
really for those special days so is it
really for those special days so is it really the case there actually every
really the case there actually every
really the case there actually every brand that we knew and loved fits from
brand that we knew and loved fits from
brand that we knew and loved fits from one generation to the next actually know
one generation to the next actually know
one generation to the next actually know there are some gaps and there are some
there are some gaps and there are some
there are some gaps and there are some brands that are missing that haven’t
brands that are missing that haven’t
brands that are missing that haven’t transitioned through the generations
transitioned through the generations
transitioned through the generations they’re harder to remember because of
they’re harder to remember because of
they’re harder to remember because of course they’re now longer no they’re no
course they’re now longer no they’re no
course they’re now longer no they’re no longer front of mind so actually it’s
longer front of mind so actually it’s
longer front of mind so actually it’s not always because that category isn’t
not always because that category isn’t
not always because that category isn’t relevant if I consider something like
relevant if I consider something like
relevant if I consider something like watching the movies at home and I’m not
watching the movies at home and I’m not
watching the movies at home and I’m not talking the cinema but I’m talking those
talking the cinema but I’m talking those
talking the cinema but I’m talking those sleepovers I had with my girlfriends
sleepovers I had with my girlfriends
sleepovers I had with my girlfriends when I was a teenager
when I was a teenager
when I was a teenager – the family film nights we have now
– the family film nights we have now
– the family film nights we have now snuggled up on our sofas okay as a child
snuggled up on our sofas okay as a child
snuggled up on our sofas okay as a child I might have had to trip down to a video
I might have had to trip down to a video
I might have had to trip down to a video shop and choose the film off a shelf and
shop and choose the film off a shelf and
shop and choose the film off a shelf and now I can download it but it didn’t need
now I can download it but it didn’t need
now I can download it but it didn’t need to be the case that it was with
to be the case that it was with
to be the case that it was with blockbusters and it is of course now
blockbusters and it is of course now
blockbusters and it is of course now with Netflix and Amazon Prime I’m sure
with Netflix and Amazon Prime I’m sure
with Netflix and Amazon Prime I’m sure my children are listening to as much
my children are listening to as much
my children are listening to as much music if not
music if not
music if not or than when I was a child maybe I had
or than when I was a child maybe I had
or than when I was a child maybe I had to tape it off my off the radio and bit
to tape it off my off the radio and bit
to tape it off my off the radio and bit panicky if in the middle it changed the
panicky if in the middle it changed the
panicky if in the middle it changed the tape had to be turned around but of
tape had to be turned around but of
tape had to be turned around but of course those brands like our price and
course those brands like our price and
course those brands like our price and HMV are no longer how we’re listening to
HMV are no longer how we’re listening to
HMV are no longer how we’re listening to our music and okay so maybe these are
our music and okay so maybe these are
our music and okay so maybe these are categories where the digital revolution
categories where the digital revolution
categories where the digital revolution again has really impacted them but if I
again has really impacted them but if I
again has really impacted them but if I take something else like even a yogurt
take something else like even a yogurt
take something else like even a yogurt and I say actually the yogurt industry
and I say actually the yogurt industry
and I say actually the yogurt industry looks as if it’s alive and well just
looks as if it’s alive and well just
looks as if it’s alive and well just like it was when I was a child if you go
like it was when I was a child if you go
like it was when I was a child if you go into a supermarket you still see a
into a supermarket you still see a
into a supermarket you still see a plethora of yogurts but no longer ski
plethora of yogurts but no longer ski
plethora of yogurts but no longer ski like I did as a child so there are
like I did as a child so there are
like I did as a child so there are brands that we liked in fact in fact
brands that we liked in fact in fact
brands that we liked in fact in fact your reaction tells me that you now
your reaction tells me that you now
your reaction tells me that you now reminisce about those brands but they
reminisce about those brands but they
reminisce about those brands but they don’t no longer with us so why is that
don’t no longer with us so why is that
don’t no longer with us so why is that why do some brands manage to transition
why do some brands manage to transition
why do some brands manage to transition from one generation to the next and
from one generation to the next and
from one generation to the next and others don’t I believe there’s a
others don’t I believe there’s a
others don’t I believe there’s a combination of three things at play at
combination of three things at play at
combination of three things at play at the moment the first is that we’ve got
the moment the first is that we’ve got
the moment the first is that we’ve got product manufacture that means that with
product manufacture that means that with
product manufacture that means that with globalization we can now make products
globalization we can now make products
globalization we can now make products from a prototype to a product on a shelf
from a prototype to a product on a shelf
from a prototype to a product on a shelf very very quickly cheaply and easily and
very very quickly cheaply and easily and
very very quickly cheaply and easily and this combined with a complete change to
this combined with a complete change to
this combined with a complete change to the route to market you no longer have
the route to market you no longer have
the route to market you no longer have to have a chain of high street stores or
to have a chain of high street stores or
to have a chain of high street stores or beg the buyers of a supermarket or a
beg the buyers of a supermarket or a
beg the buyers of a supermarket or a department store to put your product on
department store to put your product on
department store to put your product on their shelves
their shelves
their shelves you can now place your unknown product
you can now place your unknown product
you can now place your unknown product unknown brand in a online marketplace or
unknown brand in a online marketplace or
unknown brand in a online marketplace or even set up your own e-commerce shop and
even set up your own e-commerce shop and
even set up your own e-commerce shop and you can be up and running quickly and
you can be up and running quickly and
you can be up and running quickly and easily and it’s these two things
easily and it’s these two things
easily and it’s these two things combined with the third thing which is
combined with the third thing which is
combined with the third thing which is the access to advertising no longer with
the access to advertising no longer with
the access to advertising no longer with TV being king is this purely for the
TV being king is this purely for the
TV being king is this purely for the exclusive big rich brands that could
exclusive big rich brands that could
exclusive big rich brands that could advertise now we’ve leveled the playing
advertise now we’ve leveled the playing
advertise now we’ve leveled the playing field so these small unknown brands now
field so these small unknown brands now
field so these small unknown brands now have a chance to not only produce their
have a chance to not only produce their
have a chance to not only produce their products and put it on a shelf but also
products and put it on a shelf but also
products and put it on a shelf but also get out to their market and this has
get out to their market and this has
get out to their market and this has been a game changer what it’s caused is
been a game changer what it’s caused is
been a game changer what it’s caused is an unexpected
an unexpected
an unexpected explosion in market pressure I kind of
explosion in market pressure I kind of
explosion in market pressure I kind of imagined that maybe back in 1998 around
imagined that maybe back in 1998 around
imagined that maybe back in 1998 around that time someone piped up in a board
that time someone piped up in a board
that time someone piped up in a board meeting in Cadbury somewhere excuse me
meeting in Cadbury somewhere excuse me
meeting in Cadbury somewhere excuse me do you think we should pay any attention
do you think we should pay any attention
do you think we should pay any attention to this little niche organic chocolate
to this little niche organic chocolate
to this little niche organic chocolate that’s come up called green and blacks
that’s come up called green and blacks
that’s come up called green and blacks I’d like to think that someone took that
I’d like to think that someone took that
I’d like to think that someone took that person seriously but maybe someone
person seriously but maybe someone
person seriously but maybe someone laughed and went with Cadbury’s only to
laughed and went with Cadbury’s only to
laughed and went with Cadbury’s only to find not long later that they were
find not long later that they were
find not long later that they were sharing every shelf in every supermarket
sharing every shelf in every supermarket
sharing every shelf in every supermarket with green and ranks I’ve just started
with green and ranks I’ve just started
with green and ranks I’ve just started my Christmas shopping which I’m quite
my Christmas shopping which I’m quite
my Christmas shopping which I’m quite pleased about for this year and I don’t
pleased about for this year and I don’t
pleased about for this year and I don’t know about many of you but I’m gonna be
know about many of you but I’m gonna be
know about many of you but I’m gonna be buying gin this year I think a lot of
buying gin this year I think a lot of
buying gin this year I think a lot of people will be buying gin it’s just a
people will be buying gin it’s just a
people will be buying gin it’s just a bit ala mode this year but I have just
bit ala mode this year but I have just
bit ala mode this year but I have just as much chance that I’m going to be
as much chance that I’m going to be
as much chance that I’m going to be buying locally produced silent Paul gin
buying locally produced silent Paul gin
buying locally produced silent Paul gin as I am two hundred and forty
as I am two hundred and forty
as I am two hundred and forty eight-year-old Gordon’s brand gin and
eight-year-old Gordon’s brand gin and
eight-year-old Gordon’s brand gin and suddenly that two hundred and fifty
suddenly that two hundred and fifty
suddenly that two hundred and fifty years almost of history to Gordon’s has
years almost of history to Gordon’s has
years almost of history to Gordon’s has little to play for in terms of the
little to play for in terms of the
little to play for in terms of the future of silent pool versus Gordon’s so
future of silent pool versus Gordon’s so
future of silent pool versus Gordon’s so let’s go back to breakfast for a moment
let’s go back to breakfast for a moment
let’s go back to breakfast for a moment is it really true that breakfast is
is it really true that breakfast is
is it really true that breakfast is completely on affected by this market
completely on affected by this market
completely on affected by this market pressure ok the digital revolution
pressure ok the digital revolution
pressure ok the digital revolution hasn’t hit the cereal oil but when I
hasn’t hit the cereal oil but when I
hasn’t hit the cereal oil but when I walk into these massive supermarkets
walk into these massive supermarkets
walk into these massive supermarkets that we have now and see cereal for an
that we have now and see cereal for an
that we have now and see cereal for an entire aisle from floor to ceiling
entire aisle from floor to ceiling
entire aisle from floor to ceiling gluten-free this high fiber that low
gluten-free this high fiber that low
gluten-free this high fiber that low sugar this granola that granola this and
sugar this granola that granola this and
sugar this granola that granola this and actually that’s before we even consider
actually that’s before we even consider
actually that’s before we even consider some of the little trends I don’t know
some of the little trends I don’t know
some of the little trends I don’t know if anyone and allianz this year with
if anyone and allianz this year with
if anyone and allianz this year with avocado on toast my mother would’ve
avocado on toast my mother would’ve
avocado on toast my mother would’ve looked at me like I was crazy if I’d
looked at me like I was crazy if I’d
looked at me like I was crazy if I’d have asked for that as a child but of
have asked for that as a child but of
have asked for that as a child but of course cereal has had that kind of
course cereal has had that kind of
course cereal has had that kind of pressure just like all of the other
pressure just like all of the other
pressure just like all of the other categories and you couldn’t possibly
categories and you couldn’t possibly
categories and you couldn’t possibly tell me that Lego has not had market
tell me that Lego has not had market
tell me that Lego has not had market pressure for getting all the online
pressure for getting all the online
pressure for getting all the online games if you just took
games if you just took
games if you just took brand that gave them a run for their
brand that gave them a run for their
brand that gave them a run for their money this generation which was
money this generation which was
money this generation which was minecraft so come on kids you don’t need
minecraft so come on kids you don’t need
minecraft so come on kids you don’t need it physically build it with plastic you
it physically build it with plastic you
it physically build it with plastic you can do it in the virtual world how does
can do it in the virtual world how does
can do it in the virtual world how does a brand like Lego not just survive a
a brand like Lego not just survive a
a brand like Lego not just survive a generation but shine
generation but shine
generation but shine seriously shine and so this is where I
seriously shine and so this is where I
seriously shine and so this is where I like to have a bit of fun and I like to
like to have a bit of fun and I like to
like to have a bit of fun and I like to imagine the top execs of a brand like
imagine the top execs of a brand like
imagine the top execs of a brand like Lego marching up to Big Ben staring up
Lego marching up to Big Ben staring up
Lego marching up to Big Ben staring up at this towering change and saying okay
at this towering change and saying okay
at this towering change and saying okay so the kids today want to watch YouTube
so the kids today want to watch YouTube
so the kids today want to watch YouTube videos well then we will bring Lego to
videos well then we will bring Lego to
videos well then we will bring Lego to life in YouTube videos we will have lego
life in YouTube videos we will have lego
life in YouTube videos we will have lego ninjago LEGO Friends Lego City we will
ninjago LEGO Friends Lego City we will
ninjago LEGO Friends Lego City we will bring the Lego to life and reimagine
bring the Lego to life and reimagine
bring the Lego to life and reimagine Lego for children of today and if you’re
Lego for children of today and if you’re
Lego for children of today and if you’re telling me that kids today really feel
telling me that kids today really feel
telling me that kids today really feel that the most relevant thing to them is
that the most relevant thing to them is
that the most relevant thing to them is these huge franchises like Star Wars and
these huge franchises like Star Wars and
these huge franchises like Star Wars and Harry Potter well then we will make Star
Harry Potter well then we will make Star
Harry Potter well then we will make Star Wars and Harry Potter Lego and we will
Wars and Harry Potter Lego and we will
Wars and Harry Potter Lego and we will stay relevant and if you’re telling me
stay relevant and if you’re telling me
stay relevant and if you’re telling me that kids today have forgotten how to
that kids today have forgotten how to
that kids today have forgotten how to play and they can’t really see what
play and they can’t really see what
play and they can’t really see what where their imagination is then we’ll
where their imagination is then we’ll
where their imagination is then we’ll make a movie that explains to kids
make a movie that explains to kids
make a movie that explains to kids and literally demonstrates to them how
and literally demonstrates to them how
and literally demonstrates to them how to play and maybe in another boardroom
to play and maybe in another boardroom
to play and maybe in another boardroom further down the road because obviously
further down the road because obviously
further down the road because obviously they’re next door the Topix X of a brand
they’re next door the Topix X of a brand
they’re next door the Topix X of a brand like Marmite are also stomping up to Big
like Marmite are also stomping up to Big
like Marmite are also stomping up to Big Ben and they’re looking up and they’re
Ben and they’re looking up and they’re
Ben and they’re looking up and they’re saying right so it’s not good enough
saying right so it’s not good enough
saying right so it’s not good enough anymore that we just sell our product we
anymore that we just sell our product we
anymore that we just sell our product we have to have a two-way communication we
have to have a two-way communication we
have to have a two-way communication we have to have social media we have to
have to have social media we have to
have to have social media we have to have a community of fans well this is a
have a community of fans well this is a
have a community of fans well this is a bit of a problem because there are some
bit of a problem because there are some
bit of a problem because there are some people that don’t really like Marmite in
people that don’t really like Marmite in
people that don’t really like Marmite in fact they don’t really like the smell of
fact they don’t really like the smell of
fact they don’t really like the smell of it but what would happen if we just
it but what would happen if we just
it but what would happen if we just talked to everybody whether you loved us
talked to everybody whether you loved us
talked to everybody whether you loved us or you hated us and if you weren’t sure
or you hated us and if you weren’t sure
or you hated us and if you weren’t sure we’ll get you to taste it
we’ll get you to taste it
we’ll get you to taste it and we’ll tell you DNA tell you that you
and we’ll tell you DNA tell you that you
and we’ll tell you DNA tell you that you hate us so this is fun but I think these
hate us so this is fun but I think these
hate us so this is fun but I think these brands also walked back over Westminster
brands also walked back over Westminster
brands also walked back over Westminster Bridge and looked back at that towering
Bridge and looked back at that towering
Bridge and looked back at that towering change and did another important thing
change and did another important thing
change and did another important thing they put it into context and they said
they put it into context and they said
they put it into context and they said but let’s just remember if we’re Lego
but let’s just remember if we’re Lego
but let’s just remember if we’re Lego our job is not to make YouTube videos of
our job is not to make YouTube videos of
our job is not to make YouTube videos of Lego our purpose as a brand is to
Lego our purpose as a brand is to
Lego our purpose as a brand is to inspire children to to build and to
inspire children to to build and to
inspire children to to build and to imagine and create and that’s actually
imagine and create and that’s actually
imagine and create and that’s actually our destination the rest is part of the
our destination the rest is part of the
our destination the rest is part of the journey what would have happened if
journey what would have happened if
journey what would have happened if blockbusters had walked back across
blockbusters had walked back across
blockbusters had walked back across Westminster Bridge would we be
Westminster Bridge would we be
Westminster Bridge would we be downloading our movies from there now so
downloading our movies from there now so
downloading our movies from there now so I can’t really imagine in the world of
I can’t really imagine in the world of
I can’t really imagine in the world of AI and VR what changes my children are
AI and VR what changes my children are
AI and VR what changes my children are going to be reflecting on in 40 years
going to be reflecting on in 40 years
going to be reflecting on in 40 years time I literally cannot imagine but I do
time I literally cannot imagine but I do
time I literally cannot imagine but I do like to think I might leave them a bit
like to think I might leave them a bit
like to think I might leave them a bit of a legacy and whether they like it or
of a legacy and whether they like it or
of a legacy and whether they like it or not I’d like to think of them in their
not I’d like to think of them in their
not I’d like to think of them in their houses with their children in a few
houses with their children in a few
houses with their children in a few years time saying sit up straight
years time saying sit up straight
years time saying sit up straight don’t don’t scrape your feet on the
don’t don’t scrape your feet on the
don’t don’t scrape your feet on the floor what are we say yes you may get
floor what are we say yes you may get
floor what are we say yes you may get down from the table hang it up you were
down from the table hang it up you were
down from the table hang it up you were born in a barn and I will leave my
born in a barn and I will leave my
born in a barn and I will leave my legacy like that change is human
”
Be First to Comment