honest and say that I feel a little
rare for here because me when I
they presented they said entrepreneur and the
first time I did not set out to undertake
I was 17 years old
now if we see the results that I got
in the next four years
what I should have done in
actually sitting in an armchair and
sit down and wait for the years to pass
not consigned in a lot of idea
It would be super creative every day
I thought and some article
but all that remains in a plan
business on my computer
nothing else I could never take the first step
I did not know what it was like to take the first step
like many other people, she cries
victim and prisoner weakness that
undertaking is complex
that idea of what to undertake complex is what
that I had work
when I managed to break with that I started my
first business eventually I give up
my job I want it happens to me that every
tomorrow I get up and I’m very
excited because I know what I do
I do not only like me,
serves other people
undertaking is really simple
anyone can do it is
incorporate certain habits that
they allow to contribute value
now if undertaking is simple because so
few people do it and maximum per second
this room is and represents all the
population of latin america now
true only they four are
entrepreneurs by chance they
four had an idea came out
make it happen because they wanted and not
out of necessity and they four are
generating the quality works and the
innovation for all of us
also according to the statistics they
They are happier than most because
If so they are only 24 because
he or she is not undertaking
I think what happened was that he
one day in the afternoon he told his family
I have an idea to your friends
a business and what they received
answer was look at the economy is
lasts the business issue of a
lottery is very complicated better if in
work should be encouraged and today
what was the problem in that council
if only they four undertake to say
that the other 96 do not know how
it works and if we do not know and we advise
real we are advising of law and when
someone does not know is afraid then
those tips come from fear of what
it is not understood and we can not say if
to undertake or not because of that happened to you
friend told him if he’s okay
I do not know how to start but you can
learn and went to find experts from the
Universities them a couple of
specialized publications that
found another message
If you want to start, you have to learn
a lot of theory technique are
all these words in English are
mario’s business models and they
it stopped and it was there
what is the problem with this second
advice in the last ten years in
Argentina increased 75 percent the
amount of doctorate but at the same
time has been decreasing
number of entrepreneurs and the amount
patent
that’s because knowing not the same as
know to do
so there are many entrepreneurs who
they start without knowing about technique and
many people who know about technique and do not
begins then is not the factor that
we have to follow what we have to
to achieve is to explain what they do
they four who do these
entrepreneurs and opportunity for all
the days to carry forward their
projects and if we achieve that we are going to
realize that undertaking is simple
Now when I say simple I do not want
say
Easy is not the same the truth is that
only 7% of companies in Argentina
they reach the second year only 7 per
hundred
Most entrepreneurs spend
by several ventures before
achieve that your greatest success how
we do to persevere in the midst of that
because let’s say then that simple
simple means that there is a group
very clear tools that we can use
For that
all problems involving the
process the first of these tools
is to have a purpose
what I mean by having a
purpose is to discover what it is that
we want to do is what we want to leave
in the world hands in some way
can be in a collage as the written
was to be a drawing whatever it is to have the
clarity that what is important is not
it is defined by some fixed parameter
from outside but by what we
we want to achieve among many of those
decisions
the first one we’re going to have to take
it’s about what our business does and
they end up in a difference between
good entrepreneurs and the rest of the
people
every month one million people
one million people
July profitable business as we want
Search vulgar needs a solution
fast when actually the good
Entrepreneurs do not start there, they do not
they ask for some solution sit down with their
purpose and look where that
purpose connects with the
needs of other people
and that’s where they can add value
great their entrepreneurship and see how it is
much simpler instead of being
fighting with a million people by
the ideas that come out bull
let’s create something that is unique and goes to
be much easier to be competitive in
an integrated global context like the
actor now even with purpose there
Hard days are not entrepreneurs
they have schedules which many times
means that it works twice as long
that anyone means that no
you have a boss, there is no guide. nobody is going to
say it’s good or bad
so what would happen that I felt that
sos genius of Leonardo da Vinci
21st century and today Friday you feel that you do not
you know nothing that all this is a mistake
the grandmother was right I could have
stayed with what he is doing is a
emotional swing very strong and how
we resist that swaying what we have
what to do is achieve certain
activities that involve taking care of ourselves
we before taking care of the business
the clearest of all is to make
exercise eat well moisturize
take care of us physically but not enough
with that we have to add
select to meditate and study with
reflect and meditate what we are going to
to achieve is to stop reacting to everything
what happens outside and have a moment in the
which one to sit down see how we feel
what are the factors at play and
make the decisions from there those
decisions will be much better for
us and the company never study goes
to be what will allow us to solve
the problems that initially did not
we knew what we would have when
we think about studying
we have three alternatives we can look for
to those who know and ask is the
fastest way to find a book
or we can grab and do an experiment
personal of some these three ways
let’s get the answer to the problem
that we have and we know that we are going to have
an answer some way does not have either
feel worried
with these four things we’re going to go from
be a tired person worried to a
person that smile a moment of
uncertainty and it’s simple things we can
do every day
But when I mention them all
I imagine that what comes to mind
mind is how do I make as much
I also have a family I have a girlfriend
I do not want to work, I have to
study now name of time now and
It grew above exercise
reflection is that it tells me that I get
think my purpose I do not have a day of
28 hours only 24 and it’s true but
It is also true for
entrepreneurs
how do they overcome that what
achieve is to apply a principle that
he calls the pareto principle to his
personal organization and finances
personal and your company for this is
an Italian economist that what he said
was 20% of the things brings 80% of
the consequences if we apply that to
our personal life and say that everything
what we do
20% of the activities bring us the
80% of the results
that is that if we concentrate on those
activities and let the rest go
to be able to do four times more each
day or every week
this applies our agenda
and it applies to our budgets
let’s think an example to understand this
I want to put a natural factory
looking for my first client could in a
case sit me look for as it is a plan
of business go step by step and think of a
name a logo colors designs make a
market study as it is done in
Taiwan as it is done in China search
how many people do u aprons all
months later make a plan
production a financial projection
all of that would take me more or less three
months
from there it will start to be implemented and in
5 would have my first lucky client
now subject an approach aimed at
results and I think of all those things
What are you going to have me
results then decided the study
market is the most important thing but
He also simplified it and decided
survey 20 more to ask
what are the aprons looking for?
information that they migrate
I go out and do five prototypes there
he only learned the market now
I also know how to make those type
of raw material to use and highlighted
sell them when I go out and sell them
I sell 1 and I have a lot of feedback that
would expect from the other four
that took me about a month at the end
I have much more knowledge and obtained
the results that is to apply the rule
we have to simplify we eliminate the
prejudices
if all of this to undertake is
complex because undertaking is complex
even if we do not understand it, we eliminate the
Marian techniques with words
English not the words in English and not
we are starting to meet with a group
of habits are small things that
We do every day each one
it’s going to take 15 minutes or half an hour
but when we accumulate them and
we keep the results in time
they come alone
what are those things then
let’s review having a purpose
things that do not serve to take care of us and
focus more potential
this
it’s not a list of habits in a
Notices system and order
it’s not by chance the first thing I said was
that it is important to have a mission already
I mean with this that is
important to have a vision
Imagine the following invites a
trip they will travel with the family
it’s going to be a long trip so I searched
on the cell phone will give a couple of months a
couple of things to answer get on
the back seat because others
they drive if the trip starts
I grabbed the phone they start to
answer they are looking at him and suddenly
the phone is going up
they feel cries from the rest of the people in
the car something starts beating in the
breast feel agitated and when they look
forward
the horizon is turning
trying to grab something but the week
they tremble and suddenly the movement
is so strong that you can not grab
the hundred in advance
the videos explode with the car is given
turn scared they close their eyes
what would they think at that moment where
go and his head
that happened to me last year on the 16th
of July and at that time
I closed my eyes I wanted to hug my
girlfriend and wish they had not passed me
so many hours sitting behind a desk
with stacks of papers
we all have a purpose but I think
that sometimes we forget that no
we have forever
to do it we have the amount
limited time and the truth is that no
we know how long it is after
that moment
I came back eventually I gave up on my
work and I could with my brother my
boyfriend and estimated that the most important thing
what we have and what we did was this
idea that change is simple and I say it
not because I’m a kind of doctor
in habits later because I put the
literally every time he tries to
do something and always the answer was
change small things every day
with that idea and we started doing
encounter here in jump and resent
the four of us the little bit we’re going to make a
community of people we live and type
they started working with us
we started things that we learn
of them and we can teach them things and
everything started to move
we put it explodes on the internet and
people from other places appeared
they will start their ventures and
appeared entrepreneurs who were already
doing things that give us a hand to
learn to keep growing
suddenly to be four of these
results
we were a community and the community
based on a single idea
and is that undertaking is simple the idea is
add value
that’s all that matters and all the
little things we want to do all
the days have to go to that
we want it to go well
economically if we obviously want
earn money with the ventures
because only by earning money can we
continue to add value after the new
innovative solutions
that’s the only way if any of
you can not not be so easy
I understand them
I was scared I said it was
Mary and complicated I felt alone
but it is true to undertake fulfills and
we need them to do it because I’m going to
being better will make you feel more alive
every day your community your family
they will be able to enjoy seeing you better and
hebert innovate and the truth is that all
the region needs not to be four
that are eight that are those that are 20
because in people who are not
undertaking today are the solutions
for the problems that concern us
everybody
so if you have an idea that they are
varying
agree to undertake is simple if you
you feel just raise your hand that all
a community of ready entrepreneurs
to know thanks
and
”
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