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Embrace your online community | Alan Costello | TEDxDrogheda


[Applause]

[Applause] so here we are at a TED talk well this

so here we are at a TED talk well this

so here we are at a TED talk well this is Ted and this is my Ted and in this

is Ted and this is my Ted and in this

is Ted and this is my Ted and in this picture Ted is actually he’s about six

picture Ted is actually he’s about six

picture Ted is actually he’s about six years old today actually and here this

years old today actually and here this

years old today actually and here this picture he’s helping or hindering me

picture he’s helping or hindering me

picture he’s helping or hindering me from doing a little bit of work and if

from doing a little bit of work and if

from doing a little bit of work and if you know about dogs you can probably

you know about dogs you can probably

you know about dogs you can probably tell there’s a hint in there that he’s

tell there’s a hint in there that he’s

tell there’s a hint in there that he’s more interested in his breakfast right

more interested in his breakfast right

more interested in his breakfast right at this moment in time than he is in me

at this moment in time than he is in me

at this moment in time than he is in me and we live but of course this is the

and we live but of course this is the

and we live but of course this is the the Ted that I do want to talk about a

the Ted that I do want to talk about a

the Ted that I do want to talk about a technology education design ideas worth

technology education design ideas worth

technology education design ideas worth spreading ideas for sharing and we live

spreading ideas for sharing and we live

spreading ideas for sharing and we live in a sharing economy the world of Airbnb

in a sharing economy the world of Airbnb

in a sharing economy the world of Airbnb uber we share experiences online all the

uber we share experiences online all the

uber we share experiences online all the time on Facebook and Twitter as already

time on Facebook and Twitter as already

time on Facebook and Twitter as already mentioned and probably you sure and I

mentioned and probably you sure and I

mentioned and probably you sure and I say you do I know I share a couple of

say you do I know I share a couple of

say you do I know I share a couple of times a day and we’re gonna do that

times a day and we’re gonna do that

times a day and we’re gonna do that right now

right now

right now and on this lovely evening we’re gonna

and on this lovely evening we’re gonna

and on this lovely evening we’re gonna take a picture like or Allah wanted us

take a picture like or Allah wanted us

take a picture like or Allah wanted us to we’re gonna take a selfie so if we

to we’re gonna take a selfie so if we

to we’re gonna take a selfie so if we could have the house lights for a second

could have the house lights for a second

could have the house lights for a second so I’m gonna take the self I’m going to

so I’m gonna take the self I’m going to

so I’m gonna take the self I’m going to say one two three and you’re all gonna

say one two three and you’re all gonna

say one two three and you’re all gonna shout selfie okay you gonna do this with

shout selfie okay you gonna do this with

shout selfie okay you gonna do this with me

me

me hope you’re promising one two three self

hope you’re promising one two three self

hope you’re promising one two three self and we’re sharing that live on the TEDx

and we’re sharing that live on the TEDx

and we’re sharing that live on the TEDx Twitter stream and on my own Twitter and

Twitter stream and on my own Twitter and

Twitter stream and on my own Twitter and it’s gonna have instantly to a better

it’s gonna have instantly to a better

it’s gonna have instantly to a better thousand people I promise with the last

thousand people I promise with the last

thousand people I promise with the last time I’ll take the phone and let’s

time I’ll take the phone and let’s

time I’ll take the phone and let’s connect about a thousand people and they

connect about a thousand people and they

connect about a thousand people and they get to share maybe just a little bit of

get to share maybe just a little bit of

get to share maybe just a little bit of the experience this lovely experience

the experience this lovely experience

the experience this lovely experience that we’re having tonight at TEDx this

that we’re having tonight at TEDx this

that we’re having tonight at TEDx this evening and I work with technology all

evening and I work with technology all

evening and I work with technology all of the time I work with about 500

of the time I work with about 500

of the time I work with about 500 technology startups every year helping

technology startups every year helping

technology startups every year helping them to find what we call product market

them to find what we call product market

them to find what we call product market fit that is what is the problem that is

fit that is what is the problem that is

fit that is what is the problem that is big enough and important enough that you

big enough and important enough that you

big enough and important enough that you can solve usually with technology but

can solve usually with technology but

can solve usually with technology but for me technology I have a bit of a

for me technology I have a bit of a

for me technology I have a bit of a problem it’s it’s a little bit like

problem it’s it’s a little bit like

problem it’s it’s a little bit like women if you’ll forgive me it’s

women if you’ll forgive me it’s

women if you’ll forgive me it’s wonderful it’s brilliant

wonderful it’s brilliant

wonderful it’s brilliant absolutely makes the world go round but

absolutely makes the world go round but

absolutely makes the world go round but I haven’t a clue how it works and I’m

I haven’t a clue how it works and I’m

I haven’t a clue how it works and I’m not a software engine

not a software engine

not a software engine you’re a coder and you don’t need to be

you’re a coder and you don’t need to be

you’re a coder and you don’t need to be I’m more interested in its use case the

I’m more interested in its use case the

I’m more interested in its use case the application what problem it’s solving

application what problem it’s solving

application what problem it’s solving and what way is going to make the world

and what way is going to make the world

and what way is going to make the world a little bit better one step at a time

a little bit better one step at a time

a little bit better one step at a time and tonight we’re talking about identity

and tonight we’re talking about identity

and tonight we’re talking about identity and private lives and I think it’s

and private lives and I think it’s

and private lives and I think it’s important to just look and to take a

important to just look and to take a

important to just look and to take a step back for a moment and look at

step back for a moment and look at

step back for a moment and look at technology and how it’s affecting our

technology and how it’s affecting our

technology and how it’s affecting our sense of identity whether good or bad

sense of identity whether good or bad

sense of identity whether good or bad it’s worth taking a look at and I’m not

it’s worth taking a look at and I’m not

it’s worth taking a look at and I’m not the only one who thinks like that this

the only one who thinks like that this

the only one who thinks like that this is Melvin Franz Berg Melvin is from the

is Melvin Franz Berg Melvin is from the

is Melvin Franz Berg Melvin is from the US studied French social revolutions in

US studied French social revolutions in

US studied French social revolutions in the 1800s and served in World War two

the 1800s and served in World War two

the 1800s and served in World War two and he to his dismay studying French

and he to his dismay studying French

and he to his dismay studying French social revolutions on the front lines

social revolutions on the front lines

social revolutions on the front lines wasn’t a whole lot of good to him so we

wasn’t a whole lot of good to him so we

wasn’t a whole lot of good to him so we studied again electrical engineering

studied again electrical engineering

studied again electrical engineering radar technology and served in the

radar technology and served in the

radar technology and served in the signals Corps and when he came back from

signals Corps and when he came back from

signals Corps and when he came back from World War two he joined the two loves of

World War two he joined the two loves of

World War two he joined the two loves of his life this history of social change

his life this history of social change

his life this history of social change and the emergence of modern technology

and the emergence of modern technology

and the emergence of modern technology and he formed the Society for the

and he formed the Society for the

and he formed the Society for the history of technology and they publish a

history of technology and they publish a

history of technology and they publish a publication you’ll have guessed already

publication you’ll have guessed already

publication you’ll have guessed already I’m a little bit of a nerd for this but

I’m a little bit of a nerd for this but

I’m a little bit of a nerd for this but they publish a publication called

they publish a publication called

they publish a publication called technology and culture and I think

technology and culture and I think

technology and culture and I think that’s pretty important and quite

that’s pretty important and quite

that’s pretty important and quite interesting that someone thinks it’s

interesting that someone thinks it’s

interesting that someone thinks it’s important to track the emergence of new

important to track the emergence of new

important to track the emergence of new technologies and how it affects our

technologies and how it affects our

technologies and how it affects our society our civilizations our cultures

society our civilizations our cultures

society our civilizations our cultures and our identities too and that might be

and our identities too and that might be

and our identities too and that might be from going way back when using Flint

from going way back when using Flint

from going way back when using Flint tools from the Stone Age but more

tools from the Stone Age but more

tools from the Stone Age but more relevantly a more modern it might be

relevantly a more modern it might be

relevantly a more modern it might be about Gutenberg inventing the printing

about Gutenberg inventing the printing

about Gutenberg inventing the printing press and allowing all of that shared

press and allowing all of that shared

press and allowing all of that shared knowledge and learning to travel around

knowledge and learning to travel around

knowledge and learning to travel around the world to the social media that we

the world to the social media that we

the world to the social media that we use every day today Melvin also left us

use every day today Melvin also left us

use every day today Melvin also left us with his six laws for technology you

with his six laws for technology you

with his six laws for technology you might know one of the more famous ones

might know one of the more famous ones

might know one of the more famous ones as necessity is the mother of invention

as necessity is the mother of invention

as necessity is the mother of invention but I like his first law which says that

but I like his first law which says that

but I like his first law which says that technology is neither positive nor

technology is neither positive nor

technology is neither positive nor negative but neither is it neutral you

negative but neither is it neutral you

negative but neither is it neutral you either like it or hate it it does good

either like it or hate it it does good

either like it or hate it it does good for you it was bad for you but you can’t

for you it was bad for you but you can’t

for you it was bad for you but you can’t ignore it’s always going to have an

ignore it’s always going to have an

ignore it’s always going to have an effect on you and I think that’s

effect on you and I think that’s

effect on you and I think that’s important when we’re thinking about the

important when we’re thinking about the

important when we’re thinking about the amount of technology we use every day

amount of technology we use every day

amount of technology we use every day and how that has impacted upon our lives

and how that has impacted upon our lives

and how that has impacted upon our lives because I think since coming down from

because I think since coming down from

because I think since coming down from the tree

the tree

the tree man has wanted man human-beings are

man has wanted man human-beings are

man has wanted man human-beings are species have wanted to belong to a group

species have wanted to belong to a group

species have wanted to belong to a group we’ve wanted to be part of a community a

we’ve wanted to be part of a community a

we’ve wanted to be part of a community a nation a village an army or a family

nation a village an army or a family

nation a village an army or a family group so it’s kind of an unusual but

group so it’s kind of an unusual but

group so it’s kind of an unusual but unique aspect of our species that we

unique aspect of our species that we

unique aspect of our species that we think about our identities and ourselves

think about our identities and ourselves

think about our identities and ourselves who actually we want to be part of her

who actually we want to be part of her

who actually we want to be part of her group the whole time and henri tajfel

group the whole time and henri tajfel

group the whole time and henri tajfel thought this as well and his major

thought this as well and his major

thought this as well and his major contribution to the field of psychology

contribution to the field of psychology

contribution to the field of psychology or social identity theory now social

or social identity theory now social

or social identity theory now social identity theory is says that your

identity theory is says that your

identity theory is says that your identity is made up a little bit less

identity is made up a little bit less

identity is made up a little bit less than you might think of the me I what’s

than you might think of the me I what’s

than you might think of the me I what’s inside and a little bit more about who

inside and a little bit more about who

inside and a little bit more about who you meet who you converse with who

you meet who you converse with who

you meet who you converse with who you’re in a network and a community with

you’re in a network and a community with

you’re in a network and a community with and Henry talked about people wanting to

and Henry talked about people wanting to

and Henry talked about people wanting to be in inside in groups or inside out

be in inside in groups or inside out

be in inside in groups or inside out groups versus then could be the Serbs

groups versus then could be the Serbs

groups versus then could be the Serbs and poets of some decades ago the Hutus

and poets of some decades ago the Hutus

and poets of some decades ago the Hutus and the Tutsis Rangers and Celtic

and the Tutsis Rangers and Celtic

and the Tutsis Rangers and Celtic whatever else and them dynamic that you

whatever else and them dynamic that you

whatever else and them dynamic that you would most identify with and Henry came

would most identify with and Henry came

would most identify with and Henry came to this theory interestingly a little

to this theory interestingly a little

to this theory interestingly a little bit like Melvin did during World War two

bit like Melvin did during World War two

bit like Melvin did during World War two Henry was polish Henry was Jewish when

Henry was polish Henry was Jewish when

Henry was polish Henry was Jewish when Henry was put in a concentration camp he

Henry was put in a concentration camp he

Henry was put in a concentration camp he didn’t know what group he would identify

didn’t know what group he would identify

didn’t know what group he would identify himself as being part of in order to

himself as being part of in order to

himself as being part of in order to give himself the best chance of survival

give himself the best chance of survival

give himself the best chance of survival but survived he did and brought a social

but survived he did and brought a social

but survived he did and brought a social identity theory and I think it’s really

identity theory and I think it’s really

identity theory and I think it’s really important for us to look at that and it

important for us to look at that and it

important for us to look at that and it makes a lot of sense if you’re a baby a

makes a lot of sense if you’re a baby a

makes a lot of sense if you’re a baby a toddler a young child your sense of

toddler a young child your sense of

toddler a young child your sense of identity is going to be much more

identity is going to be much more

identity is going to be much more impacted by your relationships with your

impacted by your relationships with your

impacted by your relationships with your family good or bad and as that child

family good or bad and as that child

family good or bad and as that child grows up and has school friends and work

grows up and has school friends and work

grows up and has school friends and work friends and romantic relationships those

friends and romantic relationships those

friends and romantic relationships those people that they interact with is going

people that they interact with is going

people that they interact with is going to have a much more important impact

to have a much more important impact

to have a much more important impact upon their identity perhaps than than we

upon their identity perhaps than than we

upon their identity perhaps than than we might have otherwise a thought and if

might have otherwise a thought and if

might have otherwise a thought and if that’s the case and I firmly believe it

that’s the case and I firmly believe it

that’s the case and I firmly believe it to be true and if you might start

to be true and if you might start

to be true and if you might start thinking it out as well but who we meet

thinking it out as well but who we meet

thinking it out as well but who we meet impacts upon our identity then we can’t

impacts upon our identity then we can’t

impacts upon our identity then we can’t ignore what’s happening in technology

ignore what’s happening in technology

ignore what’s happening in technology and what’s happening and the social

and what’s happening and the social

and what’s happening and the social networks that were involved in

networks that were involved in

networks that were involved in pace of Technology over the past 200

pace of Technology over the past 200

pace of Technology over the past 200 years has been unparalleled in the

years has been unparalleled in the

years has been unparalleled in the course of human history led by

course of human history led by

course of human history led by technology our population on the planet

technology our population on the planet

technology our population on the planet has grown to nearly 8 billion people

has grown to nearly 8 billion people

has grown to nearly 8 billion people caused by advances in technology and

caused by advances in technology and

caused by advances in technology and medicine in healthcare in education and

medicine in healthcare in education and

medicine in healthcare in education and learning and so on and if you play that

learning and so on and if you play that

learning and so on and if you play that forward into the world of social

forward into the world of social

forward into the world of social networks the connectivity of those 8

networks the connectivity of those 8

networks the connectivity of those 8 billion people is truly immense next

billion people is truly immense next

billion people is truly immense next year two and a half billion people will

year two and a half billion people will

year two and a half billion people will use social networks every single day to

use social networks every single day to

use social networks every single day to chat convert connect learn and share

chat convert connect learn and share

chat convert connect learn and share emotions with each other and that’s in a

emotions with each other and that’s in a

emotions with each other and that’s in a system where there are regimes around

system where there are regimes around

system where there are regimes around the world who are deliberately limiting

the world who are deliberately limiting

the world who are deliberately limiting access to social networks because

access to social networks because

access to social networks because exactly of that open connectivity and

exactly of that open connectivity and

exactly of that open connectivity and transparency that they offer every

transparency that they offer every

transparency that they offer every minute we send 450,000 tweets

minute we send 450,000 tweets

minute we send 450,000 tweets some of them like Ted every minute we

some of them like Ted every minute we

some of them like Ted every minute we send 30 million Facebook messages and

send 30 million Facebook messages and

send 30 million Facebook messages and you can’t ignore that kind of activity I

you can’t ignore that kind of activity I

you can’t ignore that kind of activity I know that some of those are gonna be

know that some of those are gonna be

know that some of those are gonna be about what you had for breakfast right

about what you had for breakfast right

about what you had for breakfast right fine but let that be the edge case when

fine but let that be the edge case when

fine but let that be the edge case when you’re talking about that amount of data

you’re talking about that amount of data

you’re talking about that amount of data that’s being put out there into social

that’s being put out there into social

that’s being put out there into social networks that amount of information

networks that amount of information

networks that amount of information that’s been shared the vast majority of

that’s been shared the vast majority of

that’s been shared the vast majority of us is connection information learning

us is connection information learning

us is connection information learning sharing finding other people to converse

sharing finding other people to converse

sharing finding other people to converse with connect with and be part of our

with connect with and be part of our

with connect with and be part of our communities and groups so social

communities and groups so social

communities and groups so social networks have got much more important

networks have got much more important

networks have got much more important where we reach out to people that where

where we reach out to people that where

where we reach out to people that where we find out our news good and bad news

we find out our news good and bad news

we find out our news good and bad news in the future it’s where we’re going to

in the future it’s where we’re going to

in the future it’s where we’re going to manage our health care our finances our

manage our health care our finances our

manage our health care our finances our government it’s where we tell families

government it’s where we tell families

government it’s where we tell families that were safe in times of disaster is

that were safe in times of disaster is

that were safe in times of disaster is where we share emotions and experiences

where we share emotions and experiences

where we share emotions and experiences groups of people who we love and who

groups of people who we love and who

groups of people who we love and who love us and the pace of growth of those

love us and the pace of growth of those

love us and the pace of growth of those apps is stupendous I think my brother

apps is stupendous I think my brother

apps is stupendous I think my brother and I were probably the first ones in

and I were probably the first ones in

and I were probably the first ones in our family to use whatsapp and when we

our family to use whatsapp and when we

our family to use whatsapp and when we realize how effective a tool it was at

realize how effective a tool it was at

realize how effective a tool it was at sharing messages communications and

sharing messages communications and

sharing messages communications and organizing particularly in a group

organizing particularly in a group

organizing particularly in a group setting we invited ten other members of

setting we invited ten other members of

setting we invited ten other members of our family into the family whatsapp

our family into the family whatsapp

our family into the family whatsapp group or wise family the same I’m sure

group or wise family the same I’m sure

group or wise family the same I’m sure many of us are part of whatsapp groups

many of us are part of whatsapp groups

many of us are part of whatsapp groups here today but from the moment what’s up

here today but from the moment what’s up

here today but from the moment what’s up opened the doors 18 months later they

opened the doors 18 months later they

opened the doors 18 months later they had 450 million users using the app is

had 450 million users using the app is

had 450 million users using the app is the probably the fastest take-up of any

the probably the fastest take-up of any

the probably the fastest take-up of any technology ever in the history of

technology ever in the history of

technology ever in the history of mankind

mankind

mankind you can’t argue with that type of desire

you can’t argue with that type of desire

you can’t argue with that type of desire by the users who want to use social

by the users who want to use social

by the users who want to use social networks to connect and chat and meet

networks to connect and chat and meet

networks to connect and chat and meet other people and maybe in the past we

other people and maybe in the past we

other people and maybe in the past we would have used other forms of

would have used other forms of

would have used other forms of technology of course we will have used

technology of course we will have used

technology of course we will have used post and radio and maybe we would have

post and radio and maybe we would have

post and radio and maybe we would have used geography I’ll see you at the bend

used geography I’ll see you at the bend

used geography I’ll see you at the bend in the river I’ll meet you on the

in the river I’ll meet you on the

in the river I’ll meet you on the Cleary’s clock and maybe that harkens

Cleary’s clock and maybe that harkens

Cleary’s clock and maybe that harkens back to a time a romanticized view of

back to a time a romanticized view of

back to a time a romanticized view of the past when we had time seemed to move

the past when we had time seemed to move

the past when we had time seemed to move a little bit slower with more time to

a little bit slower with more time to

a little bit slower with more time to engage and have deeper more fooling

engage and have deeper more fooling

engage and have deeper more fooling fulfilling relationships with people but

fulfilling relationships with people but

fulfilling relationships with people but that’s not strictly true times always

that’s not strictly true times always

that’s not strictly true times always moved at the same pace that it always

moved at the same pace that it always

moved at the same pace that it always has we just have different tools and

has we just have different tools and

has we just have different tools and techniques that allow us to communicate

techniques that allow us to communicate

techniques that allow us to communicate faster and with wider groups of people

faster and with wider groups of people

faster and with wider groups of people than we ever had before so in my early

than we ever had before so in my early

than we ever had before so in my early stage technology world

stage technology world

stage technology world I asked probably about ten times a day

I asked probably about ten times a day

I asked probably about ten times a day what’s the challenge and what’s the

what’s the challenge and what’s the

what’s the challenge and what’s the opportunity and the first thing I want

opportunity and the first thing I want

opportunity and the first thing I want you to think about when you go home

you to think about when you go home

you to think about when you go home tonight is that social media is not this

tonight is that social media is not this

tonight is that social media is not this strange beast that creates a new online

strange beast that creates a new online

strange beast that creates a new online identity for you your identity is the

identity for you your identity is the

identity for you your identity is the same online and offline social media is

same online and offline social media is

same online and offline social media is just a tool it’s just a platform it’s

just a tool it’s just a platform it’s

just a tool it’s just a platform it’s just a communication that allows you to

just a communication that allows you to

just a communication that allows you to take your your identity and your

take your your identity and your

take your your identity and your communications online and those social

communications online and those social

communications online and those social networks will have to get better I’m not

networks will have to get better I’m not

networks will have to get better I’m not naive I understand that there are issues

naive I understand that there are issues

naive I understand that there are issues online about anonymity and privacy and

online about anonymity and privacy and

online about anonymity and privacy and Trust but I believe that the social

Trust but I believe that the social

Trust but I believe that the social networks are trying to improve those

networks are trying to improve those

networks are trying to improve those things we see it happening at the moment

things we see it happening at the moment

things we see it happening at the moment with Twitter changing the terms and

with Twitter changing the terms and

with Twitter changing the terms and conditions because the vast majority of

conditions because the vast majority of

conditions because the vast majority of their users want that platform to be

their users want that platform to be

their users want that platform to be more transparent open and honest and the

more transparent open and honest and the

more transparent open and honest and the platforms will move they’re only knew

platforms will move they’re only knew

platforms will move they’re only knew the only few years old so they won’t be

the only few years old so they won’t be

the only few years old so they won’t be able to fix it today or tomorrow but

able to fix it today or tomorrow but

able to fix it today or tomorrow but over the coming years the platforms will

over the coming years the platforms will

over the coming years the platforms will get better driven by the power of that

get better driven by the power of that

get better driven by the power of that crowd and that power that crowd gives me

crowd and that power that crowd gives me

crowd and that power that crowd gives me a lot of confidence the way that they

a lot of confidence the way that they

a lot of confidence the way that they use social media to connect with each

use social media to connect with each

use social media to connect with each other find each other and share social

other find each other and share social

other find each other and share social moments and revolutions like we saw

moments and revolutions like we saw

moments and revolutions like we saw during the Arab Spring social media is

during the Arab Spring social media is

during the Arab Spring social media is also a lot of fun this is Ted’s Facebook

also a lot of fun this is Ted’s Facebook

also a lot of fun this is Ted’s Facebook page so come and feel free to come and

page so come and feel free to come and

page so come and feel free to come and connect with them and have them as a

connect with them and have them as a

connect with them and have them as a friend social media is a fantastic

friend social media is a fantastic

friend social media is a fantastic platform already for communicating with

platform already for communicating with

platform already for communicating with groups of people that you might know

groups of people that you might know

groups of people that you might know might get to know it allows you to share

might get to know it allows you to share

might get to know it allows you to share with a wider group of people faster and

with a wider group of people faster and

with a wider group of people faster and with more immediacy than we ever have

with more immediacy than we ever have

with more immediacy than we ever have before but it doesn’t change your

before but it doesn’t change your

before but it doesn’t change your identity it’s just a version of you

identity it’s just a version of you

identity it’s just a version of you online and I truly believe that social

online and I truly believe that social

online and I truly believe that social media is an extremely strong power for

media is an extremely strong power for

media is an extremely strong power for good there will come a day in the near

good there will come a day in the near

good there will come a day in the near future when social media and the

future when social media and the

future when social media and the platforms like Twitter and Facebook will

platforms like Twitter and Facebook will

platforms like Twitter and Facebook will give us a tool that allows every single

give us a tool that allows every single

give us a tool that allows every single person in the world to be available to

person in the world to be available to

person in the world to be available to connect to learn to listen to each other

connect to learn to listen to each other

connect to learn to listen to each other to befriend and to share emotional

to befriend and to share emotional

to befriend and to share emotional experiences and then we have a chance to

experiences and then we have a chance to

experiences and then we have a chance to become what Taj felt might call a global

become what Taj felt might call a global

become what Taj felt might call a global inside in-group and that’s an idea worth

inside in-group and that’s an idea worth

inside in-group and that’s an idea worth sharing thank you

sharing thank you

sharing thank you [Applause]

[Applause]

[Applause] you

you

you [Music]

”

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