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Innovation isn’t Enough. We Need to Keep Inventing | David Waddington | TEDxFulbrightSydney


we live in a time when innovation is all

we live in a time when innovation is all the rage but what does this word really

the rage but what does this word really

the rage but what does this word really mean well innovation is the creation of

mean well innovation is the creation of

mean well innovation is the creation of something new for the purposes of making

something new for the purposes of making

something new for the purposes of making a product that people will buy we’re

a product that people will buy we’re

a product that people will buy we’re told it’s this innovation that will

told it’s this innovation that will

told it’s this innovation that will improve our quality of life create new

improve our quality of life create new

improve our quality of life create new jobs invention on the other hand speak

jobs invention on the other hand speak

jobs invention on the other hand speak simply to the creation of something new

simply to the creation of something new

simply to the creation of something new with that judgment of purpose invention

with that judgment of purpose invention

with that judgment of purpose invention can play a key role in innovation but

can play a key role in innovation but

can play a key role in innovation but there’s more to it than that we can also

there’s more to it than that we can also

there’s more to it than that we can also invent simply for the purposes of

invent simply for the purposes of

invent simply for the purposes of discovery now when I think of invention

discovery now when I think of invention

discovery now when I think of invention discovery I like to think of it in terms

discovery I like to think of it in terms

discovery I like to think of it in terms of what we call a childlike curiosity

of what we call a childlike curiosity

of what we call a childlike curiosity its childlike curiosity is innate and

its childlike curiosity is innate and

its childlike curiosity is innate and something that all of us are born with

something that all of us are born with

something that all of us are born with for myself if I think back to lying in

for myself if I think back to lying in

for myself if I think back to lying in bed as a kid reading a page from a book

bed as a kid reading a page from a book

bed as a kid reading a page from a book that explained how velcro will worked

that explained how velcro will worked

that explained how velcro will worked with all the little loops and hooks I

with all the little loops and hooks I

with all the little loops and hooks I remember asking my parents seemingly

remember asking my parents seemingly

remember asking my parents seemingly innocuous questions why is the sky blue

innocuous questions why is the sky blue

innocuous questions why is the sky blue this childlike curiosity doesn’t have an

this childlike curiosity doesn’t have an

this childlike curiosity doesn’t have an agenda it’s simply a desire to learn

agenda it’s simply a desire to learn

agenda it’s simply a desire to learn something new but when was the last time

something new but when was the last time

something new but when was the last time that you asked a question out of sheer

that you asked a question out of sheer

that you asked a question out of sheer curiosity something happens we stop

curiosity something happens we stop

curiosity something happens we stop asking these questions why do we stop

asking these questions why do we stop

asking these questions why do we stop well I believe we’re trained out of

well I believe we’re trained out of

well I believe we’re trained out of asking these questions we learn to

asking these questions we learn to

asking these questions we learn to become more productive efficient members

become more productive efficient members

become more productive efficient members of society taught to achieve outcomes

of society taught to achieve outcomes

of society taught to achieve outcomes rather than explore and in light of this

rather than explore and in light of this

rather than explore and in light of this what I want to dig into here is what

what I want to dig into here is what

what I want to dig into here is what really is the value of this curiosity to

really is the value of this curiosity to

really is the value of this curiosity to our society so I want to start with an

our society so I want to start with an

our society so I want to start with an example from the medical field that of

example from the medical field that of

example from the medical field that of magnetic resonance imaging better known

magnetic resonance imaging better known

magnetic resonance imaging better known as MRI also happens to be my field of

as MRI also happens to be my field of

as MRI also happens to be my field of expertise now who here has ever been in

expertise now who here has ever been in

expertise now who here has ever been in one of these MRI scanners quite a few of

one of these MRI scanners quite a few of

one of these MRI scanners quite a few of you well MRI is really well known for

you well MRI is really well known for

you well MRI is really well known for its ability to safely image safely image

its ability to safely image safely image

its ability to safely image safely image inside the human body

inside the human body

inside the human body and it’s this ability that as men has

and it’s this ability that as men has

and it’s this ability that as men has become an invaluable tool in modern

become an invaluable tool in modern

become an invaluable tool in modern medicine for the diagnosis of diseases

medicine for the diagnosis of diseases

medicine for the diagnosis of diseases from brain tumors to all kinds of

from brain tumors to all kinds of

from brain tumors to all kinds of sporting injury

sporting injury

sporting injury but what fewer people realize is that

but what fewer people realize is that

but what fewer people realize is that MRI is actually an application of a

MRI is actually an application of a

MRI is actually an application of a quantum physics concept first discovered

quantum physics concept first discovered

quantum physics concept first discovered in 1937 now quantum physics is

in 1937 now quantum physics is

in 1937 now quantum physics is inherently abstract deeply mathematical

inherently abstract deeply mathematical

inherently abstract deeply mathematical so attempts to understand it we draw

so attempts to understand it we draw

so attempts to understand it we draw pictures and the picture that was drawn

pictures and the picture that was drawn

pictures and the picture that was drawn in 1937 was that of a nuclear magnetic

in 1937 was that of a nuclear magnetic

in 1937 was that of a nuclear magnetic resonance now when I save resonance what

resonance now when I save resonance what

resonance now when I save resonance what I mean is that it was found that if you

I mean is that it was found that if you

I mean is that it was found that if you took a nucleus put it in a magnetic

took a nucleus put it in a magnetic

took a nucleus put it in a magnetic field then directed a radio wave towards

field then directed a radio wave towards

field then directed a radio wave towards towards it that nucleus would sing back

towards it that nucleus would sing back

towards it that nucleus would sing back to you just as if it were a tuning fork

to you just as if it were a tuning fork

to you just as if it were a tuning fork but it wasn’t until the 1970s that this

but it wasn’t until the 1970s that this

but it wasn’t until the 1970s that this discovery became MRI the key insight

discovery became MRI the key insight

discovery became MRI the key insight which arrived about 40 years later was

which arrived about 40 years later was

which arrived about 40 years later was that if you took many nuclei put them in

that if you took many nuclei put them in

that if you took many nuclei put them in different magnetic fields

different magnetic fields

different magnetic fields they’d each seemed to you at a different

they’d each seemed to you at a different

they’d each seemed to you at a different frequency it’s very much in the way that

frequency it’s very much in the way that

frequency it’s very much in the way that you would expect each of these

you would expect each of these

you would expect each of these wineglasses to each resonate at a

wineglasses to each resonate at a

wineglasses to each resonate at a different frequency or pitch it was this

different frequency or pitch it was this

different frequency or pitch it was this insight they laid to the fuse first

insight they laid to the fuse first

insight they laid to the fuse first human MRI scan in 1977 now when

human MRI scan in 1977 now when

human MRI scan in 1977 now when scientists discovered nuclear magnetic

scientists discovered nuclear magnetic

scientists discovered nuclear magnetic resonance they weren’t doing so with the

resonance they weren’t doing so with the

resonance they weren’t doing so with the expectation that they would transform

expectation that they would transform

expectation that they would transform what in medicine they’ll simply

what in medicine they’ll simply

what in medicine they’ll simply exploring and of course the power of

exploring and of course the power of

exploring and of course the power of this curious exploration extends beyond

this curious exploration extends beyond

this curious exploration extends beyond medicine GP GPS which many of you use to

medicine GP GPS which many of you use to

medicine GP GPS which many of you use to find your way here tonight

find your way here tonight

find your way here tonight I’m guessing came about after a bunch of

I’m guessing came about after a bunch of

I’m guessing came about after a bunch of scientists at MIT were simply trying to

scientists at MIT were simply trying to

scientists at MIT were simply trying to build a system to track the newly

build a system to track the newly

build a system to track the newly launched Sputnik satellite just for fun

launched Sputnik satellite just for fun

launched Sputnik satellite just for fun no one told him to do it

no one told him to do it

no one told him to do it lasers are crucial to modern

lasers are crucial to modern

lasers are crucial to modern communications technologies including

communications technologies including

communications technologies including the Internet now they came about nearly

the Internet now they came about nearly

the Internet now they came about nearly 40 years after the enabling theory of

40 years after the enabling theory of

40 years after the enabling theory of stimulated emission was first written

stimulated emission was first written

stimulated emission was first written down and so what we see time and time

down and so what we see time and time

down and so what we see time and time again is it’s these most abstract ideas

again is it’s these most abstract ideas

again is it’s these most abstract ideas that often do the most to progress our

that often do the most to progress our

that often do the most to progress our society in the long term but if we

society in the long term but if we

society in the long term but if we rewind to that point when they were

rewind to that point when they were

rewind to that point when they were discovered we see that these

discovered we see that these

discovered we see that these applications weren’t known and I believe

applications weren’t known and I believe

applications weren’t known and I believe this tells us something important which

this tells us something important which

this tells us something important which is that the value of this curiosity

is that the value of this curiosity

is that the value of this curiosity needs to be intrinsic

needs to be intrinsic

needs to be intrinsic and the knowledge we create needs to be

and the knowledge we create needs to be

and the knowledge we create needs to be able to stand on its own two feet your

able to stand on its own two feet your

able to stand on its own two feet your respective of some future hypothetical

respective of some future hypothetical

respective of some future hypothetical applications but increasingly that’s

applications but increasingly that’s

applications but increasingly that’s exactly not the way that were valuing

exactly not the way that were valuing

exactly not the way that were valuing research discoveries without foreseeable

research discoveries without foreseeable

research discoveries without foreseeable short-term application or under threat

short-term application or under threat

short-term application or under threat the way this manifests itself is that we

the way this manifests itself is that we

the way this manifests itself is that we evaluate research in terms of its impact

evaluate research in terms of its impact

evaluate research in terms of its impact which is essentially a judgment of the

which is essentially a judgment of the

which is essentially a judgment of the effect the work will have on the economy

effect the work will have on the economy

effect the work will have on the economy the environment society what value will

the environment society what value will

the environment society what value will it deliver now scientific journals are

it deliver now scientific journals are

it deliver now scientific journals are ranked on the basis of a system that

ranked on the basis of a system that

ranked on the basis of a system that measures their impact as a number of

measures their impact as a number of

measures their impact as a number of times their articles are cited in just

times their articles are cited in just

times their articles are cited in just two years after publication and of

two years after publication and of

two years after publication and of course what all this leads to is a de

course what all this leads to is a de

course what all this leads to is a de prioritizing of long-term discovery at

prioritizing of long-term discovery at

prioritizing of long-term discovery at the expense of short-term goals every

the expense of short-term goals every

the expense of short-term goals every University now has an innovation

University now has an innovation

University now has an innovation strategy and every University is looking

strategy and every University is looking

strategy and every University is looking to see what value it can deliver in

to see what value it can deliver in

to see what value it can deliver in return for industry partnerships this is

return for industry partnerships this is

return for industry partnerships this is a situation where the value of science

a situation where the value of science

a situation where the value of science can only ever be evaluated on a five to

can only ever be evaluated on a five to

can only ever be evaluated on a five to ten year time scale but of course these

ten year time scale but of course these

ten year time scale but of course these pressures for value now extend beyond

pressures for value now extend beyond

pressures for value now extend beyond the research to me in the corporate

the research to me in the corporate

the research to me in the corporate world companies used to write ten-year

world companies used to write ten-year

world companies used to write ten-year plans now they’re writing to you plans

plans now they’re writing to you plans

plans now they’re writing to you plans in part this is a reflection of a

in part this is a reflection of a

in part this is a reflection of a rapidly changing world but it’s also a

rapidly changing world but it’s also a

rapidly changing world but it’s also a sign of lower risk tolerance a sign that

sign of lower risk tolerance a sign that

sign of lower risk tolerance a sign that we’re only willing to invest in things

we’re only willing to invest in things

we’re only willing to invest in things that we can see being successful over

that we can see being successful over

that we can see being successful over the short term a reluctance to explore

the short term a reluctance to explore

the short term a reluctance to explore the unknown for fear that nothing of

the unknown for fear that nothing of

the unknown for fear that nothing of monetary value we found if we really

monetary value we found if we really

monetary value we found if we really want to see this innovation that we

want to see this innovation that we

want to see this innovation that we claim to value so highly thrive for the

claim to value so highly thrive for the

claim to value so highly thrive for the decades to come

decades to come

decades to come we need to keep finding the abstract

we need to keep finding the abstract

we need to keep finding the abstract ideas and of course doing this means

ideas and of course doing this means

ideas and of course doing this means finding a balance it means pushing back

finding a balance it means pushing back

finding a balance it means pushing back on those short-term goals to create a

on those short-term goals to create a

on those short-term goals to create a space for curiosity to just exist really

space for curiosity to just exist really

space for curiosity to just exist really this is a classic problem do we

this is a classic problem do we

this is a classic problem do we prioritize the short term or the long

prioritize the short term or the long

prioritize the short term or the long term now for myself I try to carry this

term now for myself I try to carry this

term now for myself I try to carry this childlike curiosity it’s my work where

childlike curiosity it’s my work where

childlike curiosity it’s my work where we’re looking for new ways to track

we’re looking for new ways to track

we’re looking for new ways to track cancer drugs cancer of course is one of

cancer drugs cancer of course is one of

cancer drugs cancer of course is one of the biggest health challenges facing our

the biggest health challenges facing our

the biggest health challenges facing our society predicted that one in four

society predicted that one in four

society predicted that one in four children born today will eventually die

children born today will eventually die

children born today will eventually die from cancer despite decades of work

from cancer despite decades of work

from cancer despite decades of work in for a cure the problem is that we

in for a cure the problem is that we

in for a cure the problem is that we haven’t worked out a way to kill cancer

haven’t worked out a way to kill cancer

haven’t worked out a way to kill cancer without killing the person who has it

without killing the person who has it

without killing the person who has it now key step in overcoming this is the

now key step in overcoming this is the

now key step in overcoming this is the development of targeted chemotherapy

development of targeted chemotherapy

development of targeted chemotherapy drugs that can be selectively delivered

drugs that can be selectively delivered

drugs that can be selectively delivered to tumors such that they spare the rest

to tumors such that they spare the rest

to tumors such that they spare the rest of the otherwise healthy person from

of the otherwise healthy person from

of the otherwise healthy person from their toxic effects but of course to do

their toxic effects but of course to do

their toxic effects but of course to do this we need to know where those drugs

this we need to know where those drugs

this we need to know where those drugs are going and that’s why as part of my

are going and that’s why as part of my

are going and that’s why as part of my work here at the University of Sydney

work here at the University of Sydney

work here at the University of Sydney we’ve been developing new non-toxic

we’ve been developing new non-toxic

we’ve been developing new non-toxic markers for use with MRI and the

markers for use with MRI and the

markers for use with MRI and the material we’ve chosen for this is one of

material we’ve chosen for this is one of

material we’ve chosen for this is one of the most inert substances known to

the most inert substances known to

the most inert substances known to humankind Dimond now we can attach

humankind Dimond now we can attach

humankind Dimond now we can attach chemotherapy drugs to these tiny tiny

chemotherapy drugs to these tiny tiny

chemotherapy drugs to these tiny tiny diamonds which are also known as nano

diamonds which are also known as nano

diamonds which are also known as nano diamonds it could give us an entirely

diamonds it could give us an entirely

diamonds it could give us an entirely new way to see where these drugs go in

new way to see where these drugs go in

new way to see where these drugs go in the bottom in the body but a problem

the bottom in the body but a problem

the bottom in the body but a problem we’ve faced is that conventional MRI

we’ve faced is that conventional MRI

we’ve faced is that conventional MRI just isn’t sensitive enough to image

just isn’t sensitive enough to image

just isn’t sensitive enough to image these nano diamonds so how we trying to

these nano diamonds so how we trying to

these nano diamonds so how we trying to overcome it well we’re looking to the

overcome it well we’re looking to the

overcome it well we’re looking to the abstract ideas from the past of course

abstract ideas from the past of course

abstract ideas from the past of course we found that by using a process known

we found that by using a process known

we found that by using a process known as hyper polarization which was first

as hyper polarization which was first

as hyper polarization which was first discovered in the 1950s we can boost the

discovered in the 1950s we can boost the

discovered in the 1950s we can boost the signal from our diamonds by a factor of

signal from our diamonds by a factor of

signal from our diamonds by a factor of 10,000 now the MRI is listening to just

10,000 now the MRI is listening to just

10,000 now the MRI is listening to just one nuclear scene MRI with hyper

one nuclear scene MRI with hyper

one nuclear scene MRI with hyper polarization is listening to a

polarization is listening to a

polarization is listening to a well-trained choir and when we do this

well-trained choir and when we do this

well-trained choir and when we do this we find that our diamonds become beacons

we find that our diamonds become beacons

we find that our diamonds become beacons showing us their location in the body

showing us their location in the body

showing us their location in the body like lights on a Christmas tree in case

like lights on a Christmas tree in case

like lights on a Christmas tree in case any of you were wondering I’ve checked

any of you were wondering I’ve checked

any of you were wondering I’ve checked the inventors of hyper-polarization

the inventors of hyper-polarization

the inventors of hyper-polarization never pretty did their work would be

never pretty did their work would be

never pretty did their work would be used for imaging diamonds now the payoff

used for imaging diamonds now the payoff

used for imaging diamonds now the payoff of work like this could potentially be

of work like this could potentially be

of work like this could potentially be huge but the risks that will never lead

huge but the risks that will never lead

huge but the risks that will never lead to a profitable product in the long term

to a profitable product in the long term

to a profitable product in the long term it’s just too high for company for most

it’s just too high for company for most

it’s just too high for company for most companies to bear and a lot of this we

companies to bear and a lot of this we

companies to bear and a lot of this we do need to be realistic in the corporate

do need to be realistic in the corporate

do need to be realistic in the corporate world there’s always going to be a need

world there’s always going to be a need

world there’s always going to be a need for profit but it doesn’t mean we can’t

for profit but it doesn’t mean we can’t

for profit but it doesn’t mean we can’t change our perspective and I believe the

change our perspective and I believe the

change our perspective and I believe the first step in doing this is we really

first step in doing this is we really

first step in doing this is we really need to learn to pause before we ever

need to learn to pause before we ever

need to learn to pause before we ever ask that question what’s it good for

ask that question what’s it good for

ask that question what’s it good for of course doing this can pay dividends

of course doing this can pay dividends

of course doing this can pay dividends in the corporate world as well

in the corporate world as well

in the corporate world as well Google is famous for having taken a step

Google is famous for having taken a step

Google is famous for having taken a step in the direction of creativity with

in the direction of creativity with

in the direction of creativity with what’s called 20% time now under 20%

what’s called 20% time now under 20%

what’s called 20% time now under 20% time employees are encouraged to spend

time employees are encouraged to spend

time employees are encouraged to spend up to 20% of their time working on

up to 20% of their time working on

up to 20% of their time working on projects that just interest them now

projects that just interest them now

projects that just interest them now the important point is whether or not a

the important point is whether or not a

the important point is whether or not a given employee ever actually uses all

given employee ever actually uses all

given employee ever actually uses all this time it helps to create an

this time it helps to create an

this time it helps to create an environment where people feel safe to

environment where people feel safe to

environment where people feel safe to spend time exploring projects that may

spend time exploring projects that may

spend time exploring projects that may be ultimately doomed to fail and what

be ultimately doomed to fail and what

be ultimately doomed to fail and what Google has found is that after half of

Google has found is that after half of

Google has found is that after half of its new product lines have come out of

its new product lines have come out of

its new product lines have come out of work initiated during this 20% time

work initiated during this 20% time

work initiated during this 20% time other big technology is sorry other big

other big technology is sorry other big

other big technology is sorry other big technology companies such as Alaskan

technology companies such as Alaskan

technology companies such as Alaskan based here in Australia are developing

based here in Australia are developing

based here in Australia are developing similar programs in attempts to bolster

similar programs in attempts to bolster

similar programs in attempts to bolster creativity and really what all these

creativity and really what all these

creativity and really what all these programs are are an acknowledgment that

programs are are an acknowledgment that

programs are are an acknowledgment that at the core of the innovations that do

at the core of the innovations that do

at the core of the innovations that do the most progress our society is

the most progress our society is

the most progress our society is curiosity not profit because at the end

curiosity not profit because at the end

curiosity not profit because at the end of the day innovation isn’t bad but it

of the day innovation isn’t bad but it

of the day innovation isn’t bad but it can be short-sighted we need to refined

can be short-sighted we need to refined

can be short-sighted we need to refined our childlike curiosity and treasure the

our childlike curiosity and treasure the

our childlike curiosity and treasure the abstract ideas thank you

abstract ideas thank you

abstract ideas thank you [Applause]

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