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Identity in today’s world through art across time | Jeanette Ten Kate | TEDxAmsterdamWomen


today I like to talk with you about the

today I like to talk with you about the value of art and I don’t mean the value

value of art and I don’t mean the value

value of art and I don’t mean the value of art in emotional sense I don’t mean

of art in emotional sense I don’t mean

of art in emotional sense I don’t mean the value of art in a financial way but

the value of art in a financial way but

the value of art in a financial way but what I do mean is the value of art in

what I do mean is the value of art in

what I do mean is the value of art in our daily life the place of art in

our daily life the place of art in

our daily life the place of art in society and its importance of that now

society and its importance of that now

society and its importance of that now I’m going to give you a quote think

I’m going to give you a quote think

I’m going to give you a quote think about that

about that

about that because this is the key note of my own

because this is the key note of my own

because this is the key note of my own speech but I think is that art gives the

speech but I think is that art gives the

speech but I think is that art gives the best most creative answer to its time

best most creative answer to its time

best most creative answer to its time spirit it answers to the questions of

spirit it answers to the questions of

spirit it answers to the questions of its time which is in fact natural

its time which is in fact natural

its time which is in fact natural because an artist it’s the same person

because an artist it’s the same person

because an artist it’s the same person as you and me it’s a father or a mother

as you and me it’s a father or a mother

as you and me it’s a father or a mother it’s your neighbor it says it reacts to

it’s your neighbor it says it reacts to

it’s your neighbor it says it reacts to threats and impulses the same as we do

threats and impulses the same as we do

threats and impulses the same as we do reading the same newspapers looking at

reading the same newspapers looking at

reading the same newspapers looking at the same television programs the only

the same television programs the only

the same television programs the only difference is that he or she translates

difference is that he or she translates

difference is that he or she translates these emotions these feelings into a

these emotions these feelings into a

these emotions these feelings into a creative way is our the only one no

creative way is our the only one no

creative way is our the only one no artists of course not the only one there

artists of course not the only one there

artists of course not the only one there are so many things especially in

are so many things especially in

are so many things especially in creative industry that answers to its

creative industry that answers to its

creative industry that answers to its time questions but there is a difference

time questions but there is a difference

time questions but there is a difference for instance let me put it this way

for instance let me put it this way

for instance let me put it this way after 9/11 our focus went to the Middle

after 9/11 our focus went to the Middle

after 9/11 our focus went to the Middle East a little bit of strange happening

East a little bit of strange happening

East a little bit of strange happening that it’s that it’s happened that way

that it’s that it’s happened that way

that it’s that it’s happened that way but it did it really did before that the

but it did it really did before that the

but it did it really did before that the Middle East was not really in our

Middle East was not really in our

Middle East was not really in our thoughts in the Western world but after

thoughts in the Western world but after

thoughts in the Western world but after that then in our houses came in the

that then in our houses came in the

that then in our houses came in the aluminium place with calligraphy the

aluminium place with calligraphy the

aluminium place with calligraphy the gloss is where we drink tea out we were

gloss is where we drink tea out we were

gloss is where we drink tea out we were eating all of a sudden from tagines we

eating all of a sudden from tagines we

eating all of a sudden from tagines we are eating still medicines

are eating still medicines

are eating still medicines etc lovely my children are smoking

etc lovely my children are smoking

etc lovely my children are smoking sometimes water pipe did they do this 15

sometimes water pipe did they do this 15

sometimes water pipe did they do this 15 years ago I don’t think so and of course

years ago I don’t think so and of course

years ago I don’t think so and of course there came in the art from the Middle

there came in the art from the Middle

there came in the art from the Middle East because these images we knew

East because these images we knew

East because these images we knew already that there was planted seed in

already that there was planted seed in

already that there was planted seed in our brains so we could recognize it so

our brains so we could recognize it so

our brains so we could recognize it so it was in fashion and it came in now the

it was in fashion and it came in now the

it was in fashion and it came in now the difference is the glasses will fall down

difference is the glasses will fall down

difference is the glasses will fall down the fashion we’re wearing which is of

the fashion we’re wearing which is of

the fashion we’re wearing which is of course the same thing the outing of this

course the same thing the outing of this

course the same thing the outing of this time spirit those jeans whatever you are

time spirit those jeans whatever you are

time spirit those jeans whatever you are wearing will be out of season next CZ

wearing will be out of season next CZ

wearing will be out of season next CZ will throw it away but the art remains

will throw it away but the art remains

will throw it away but the art remains so the art is more sustainable you make

so the art is more sustainable you make

so the art is more sustainable you make your choices then in there in a

your choices then in there in a

your choices then in there in a different way and that is also got to do

different way and that is also got to do

different way and that is also got to do something with the art itself artists

something with the art itself artists

something with the art itself artists gives an answer to its time spirit but

gives an answer to its time spirit but

gives an answer to its time spirit but more profound it is more hidden the

more profound it is more hidden the

more profound it is more hidden the message is more hidden in a work of art

message is more hidden in a work of art

message is more hidden in a work of art then in something that is less

then in something that is less

then in something that is less sustainable if you can take the message

sustainable if you can take the message

sustainable if you can take the message out of the artwork if you can feel the

out of the artwork if you can feel the

out of the artwork if you can feel the energy that gives the message in the

energy that gives the message in the

energy that gives the message in the artwork it will give you a reward a

artwork it will give you a reward a

artwork it will give you a reward a greater reward because then you can and

greater reward because then you can and

greater reward because then you can and all of a sudden of connection and then

all of a sudden of connection and then

all of a sudden of connection and then it’s what I mean it’s not that you only

it’s what I mean it’s not that you only

it’s what I mean it’s not that you only look to one image but you see the art as

look to one image but you see the art as

look to one image but you see the art as a whole like all those different kind of

a whole like all those different kind of

a whole like all those different kind of genes you see then you know what is in

genes you see then you know what is in

genes you see then you know what is in fashion now look at the art not only in

fashion now look at the art not only in

fashion now look at the art not only in one particular way not one image because

one particular way not one image because

one particular way not one image because you like it but go and see and look if

you like it but go and see and look if

you like it but go and see and look if you can find a certain energy in

you can find a certain energy in

you can find a certain energy in everything there is in art then you find

everything there is in art then you find

everything there is in art then you find a different way now if we if it’s indeed

a different way now if we if it’s indeed

a different way now if we if it’s indeed an answer to its time spirit that means

an answer to its time spirit that means

an answer to its time spirit that means that artists who are known in history

that artists who are known in history

that artists who are known in history are also being a part of this history so

are also being a part of this history so

are also being a part of this history so then if you’re looking to an older

then if you’re looking to an older

then if you’re looking to an older banking for instance you should be aware

banking for instance you should be aware

banking for instance you should be aware of the time spirit at the moment because

of the time spirit at the moment because

of the time spirit at the moment because otherwise you don’t really see the work

otherwise you don’t really see the work

otherwise you don’t really see the work then it doesn’t give you the energy it

then it doesn’t give you the energy it

then it doesn’t give you the energy it should give you let’s do an example

should give you let’s do an example

should give you let’s do an example now laundry and we all know Mondrian

now laundry and we all know Mondrian

now laundry and we all know Mondrian let’s place it in its time we are after

let’s place it in its time we are after

let’s place it in its time we are after World War one and it was chaos of course

World War one and it was chaos of course

World War one and it was chaos of course and everybody was looking for new ways

and everybody was looking for new ways

and everybody was looking for new ways in life to have a new society more

in life to have a new society more

in life to have a new society more bright less emotional being away from

bright less emotional being away from

bright less emotional being away from tradition go into a modern world with

tradition go into a modern world with

tradition go into a modern world with whole new way of living we call it the

whole new way of living we call it the

whole new way of living we call it the start of modernism and it was a

start of modernism and it was a

start of modernism and it was a university universal form language the

university universal form language the

university universal form language the people and the artists were looking for

people and the artists were looking for

people and the artists were looking for and Mondrian was one of the major

and Mondrian was one of the major

and Mondrian was one of the major artists who gave at that time the most

artists who gave at that time the most

artists who gave at that time the most creative the most daring answer to the

creative the most daring answer to the

creative the most daring answer to the question of its time and that is the

question of its time and that is the

question of its time and that is the reason why he is famous all over the

reason why he is famous all over the

reason why he is famous all over the world but then if he had made that could

world but then if he had made that could

world but then if he had made that could be maybe other people did already ten

be maybe other people did already ten

be maybe other people did already ten years before that we would never have

years before that we would never have

years before that we would never have heard of him because it wasn’t then and

heard of him because it wasn’t then and

heard of him because it wasn’t then and there the right moment then he wouldn’t

there the right moment then he wouldn’t

there the right moment then he wouldn’t have given the right answer to its time

have given the right answer to its time

have given the right answer to its time spirit now if that’s the case then

spirit now if that’s the case then

spirit now if that’s the case then another value comes in and that’s the

another value comes in and that’s the

another value comes in and that’s the one we called quality quality can be

one we called quality quality can be

one we called quality quality can be measured in two failures one is what you

measured in two failures one is what you

measured in two failures one is what you like but you like best and that is

like but you like best and that is

like but you like best and that is always good let nobody take that away

always good let nobody take that away

always good let nobody take that away from you your individual taste is

from you your individual taste is

from you your individual taste is something that is very clear very real

something that is very clear very real

something that is very clear very real but it’s an emotional value and I cannot

but it’s an emotional value and I cannot

but it’s an emotional value and I cannot measure their debt so what I can do is

measure their debt so what I can do is

measure their debt so what I can do is the absolute

the absolute

the absolute we value of quality and that is in my

we value of quality and that is in my

we value of quality and that is in my opinion those works and those artists

opinion those works and those artists

opinion those works and those artists who were capable of getting the time

who were capable of getting the time

who were capable of getting the time spirit at the right moment at the right

spirit at the right moment at the right

spirit at the right moment at the right place on the right time in the best way

place on the right time in the best way

place on the right time in the best way the most daring way that munjin do this

the most daring way that munjin do this

the most daring way that munjin do this all the time but I don’t think so I mean

all the time but I don’t think so I mean

all the time but I don’t think so I mean a lovely picture of course the painting

a lovely picture of course the painting

a lovely picture of course the painting with the cows but it didn’t answer to

with the cows but it didn’t answer to

with the cows but it didn’t answer to its time spirit so there we have quality

its time spirit so there we have quality

its time spirit so there we have quality and we have less quality and that of

and we have less quality and that of

and we have less quality and that of course counts for every artist now we go

course counts for every artist now we go

course counts for every artist now we go to another time we go to another example

after purple – there was again chaos

after purple – there was again chaos chaos everywhere emotional chaos

chaos everywhere emotional chaos

chaos everywhere emotional chaos political chaos social chaos financial

political chaos social chaos financial

political chaos social chaos financial chaos but of course in due time it went

chaos but of course in due time it went

chaos but of course in due time it went over and if we are in the end by the end

over and if we are in the end by the end

over and if we are in the end by the end of the 50s a totally new society came in

of the 50s a totally new society came in

of the 50s a totally new society came in new inventions were made inventions that

new inventions were made inventions that

new inventions were made inventions that would make our lives easier

would make our lives easier

would make our lives easier vacuum cleaner tape-recorder life became

vacuum cleaner tape-recorder life became

vacuum cleaner tape-recorder life became totally different with the invention of

totally different with the invention of

totally different with the invention of television the invention of radio the

television the invention of radio the

television the invention of radio the invention of the tape recorder are

invention of the tape recorder are

invention of the tape recorder are already said so but we went to the moon

already said so but we went to the moon

already said so but we went to the moon life became even bigger earth became

life became even bigger earth became

life became even bigger earth became bigger so that’s the time but

bigger so that’s the time but

bigger so that’s the time but immediately a new answer to the time

immediately a new answer to the time

immediately a new answer to the time spirit should be in and there was this

spirit should be in and there was this

spirit should be in and there was this young young bright artist Andy Warhol we

young young bright artist Andy Warhol we

young young bright artist Andy Warhol we said I’m going to to to fill in the gap

said I’m going to to to fill in the gap

said I’m going to to to fill in the gap between art and society and I will call

between art and society and I will call

between art and society and I will call it popular art in short pop art

it popular art in short pop art

it popular art in short pop art and what he did is he took out icons and

and what he did is he took out icons and

and what he did is he took out icons and very very well-known items out of

very very well-known items out of

very very well-known items out of society and put it in a museum put it in

society and put it in a museum put it in

society and put it in a museum put it in art so that you were confronted with the

art so that you were confronted with the

art so that you were confronted with the way that life was made at that moment

way that life was made at that moment

way that life was made at that moment because it was the start of the

because it was the start of the

because it was the start of the consumption society the consumption

consumption society the consumption

consumption society the consumption society as we know it now he even made

society as we know it now he even made

society as we know it now he even made his works if he duplicated his works in

his works if he duplicated his works in

his works if he duplicated his works in the factory well art and a factory was

the factory well art and a factory was

the factory well art and a factory was that possible yes it was possible

that possible yes it was possible

that possible yes it was possible because it was a consumers society and

because it was a consumers society and

because it was a consumers society and that exactly was the answer to it

that exactly was the answer to it

that exactly was the answer to it so again we’re talking about somebody

so again we’re talking about somebody

so again we’re talking about somebody who made the very best brights answer to

who made the very best brights answer to

who made the very best brights answer to its time spirit next question is of

its time spirit next question is of

its time spirit next question is of course where are we now where are we now

course where are we now where are we now

course where are we now where are we now well of course we know about the

well of course we know about the

well of course we know about the refugees we know about being attacked on

refugees we know about being attacked on

refugees we know about being attacked on our own front beyond our own frontiers

our own front beyond our own frontiers

our own front beyond our own frontiers we have all these threats coming our way

we have all these threats coming our way

we have all these threats coming our way but we also have nature calling to us

but we also have nature calling to us

but we also have nature calling to us health calling to us and in what time in

health calling to us and in what time in

health calling to us and in what time in what periods in history was it exactly

what periods in history was it exactly

what periods in history was it exactly the same well if we think about that I’m

the same well if we think about that I’m

the same well if we think about that I’m immediately thinking about 60s and that

immediately thinking about 60s and that

immediately thinking about 60s and that is what’s actually going on right now at

is what’s actually going on right now at

is what’s actually going on right now at the 60s we had flower power at the 60s

the 60s we had flower power at the 60s

the 60s we had flower power at the 60s we had all these these riots against war

we had all these these riots against war

we had all these these riots against war and the use of chemical weapons in

and the use of chemical weapons in

and the use of chemical weapons in Vietnam war for instance now then we had

Vietnam war for instance now then we had

Vietnam war for instance now then we had hippies now we call them hipsters that

hippies now we call them hipsters that

hippies now we call them hipsters that is a coincidence isn’t there then we

is a coincidence isn’t there then we

is a coincidence isn’t there then we were jeans with those whites endings of

were jeans with those whites endings of

were jeans with those whites endings of of the the trousers well very much

of the the trousers well very much

of the the trousers well very much affection don’t you think so so

affection don’t you think so so

affection don’t you think so so everything is going to this period we

everything is going to this period we

everything is going to this period we even have the songs to literature

even have the songs to literature

even have the songs to literature everything the movies is right in

everything the movies is right in

everything the movies is right in fashion right now so what we did how

fashion right now so what we did how

fashion right now so what we did how does the art

does the art

does the art that is the two years ago for an example

that is the two years ago for an example

that is the two years ago for an example there was the Venice Biennial

there was the Venice Biennial

there was the Venice Biennial a very important art event in the world

a very important art event in the world

a very important art event in the world and we send out for our country the

and we send out for our country the

and we send out for our country the Netherlands an 86 year old artist named

Netherlands an 86 year old artist named

Netherlands an 86 year old artist named Lee Herman the face and he was one of

Lee Herman the face and he was one of

Lee Herman the face and he was one of the founders in the 60s of the zero

the founders in the 60s of the zero

the founders in the 60s of the zero movement the European minimal art he is

movement the European minimal art he is

movement the European minimal art he is about nature all about nature so did he

about nature all about nature so did he

about nature all about nature so did he fit in the time spirit of now yes he did

fit in the time spirit of now yes he did

fit in the time spirit of now yes he did and it is so clearly to see that that

and it is so clearly to see that that

and it is so clearly to see that that was the right answer and not even we

was the right answer and not even we

was the right answer and not even we sent out an 86 year old artist to this

sent out an 86 year old artist to this

sent out an 86 year old artist to this event France the American did Australia

event France the American did Australia

event France the American did Australia did so that is the proof but we are

did so that is the proof but we are

did so that is the proof but we are already in this period for some years so

already in this period for some years so

already in this period for some years so we are heading for something totally new

we are heading for something totally new

we are heading for something totally new and with the coming youth looking over

and with the coming youth looking over

and with the coming youth looking over our shoulders then we can see a totally

our shoulders then we can see a totally

our shoulders then we can see a totally new thing coming up I think that in this

new thing coming up I think that in this

new thing coming up I think that in this new era that art the creative thinking

new era that art the creative thinking

new era that art the creative thinking will be high end and since art is the

will be high end and since art is the

will be high end and since art is the best most daring way art will be used in

best most daring way art will be used in

best most daring way art will be used in different combinations so there is art

different combinations so there is art

different combinations so there is art and fashion art and design maybe even

and fashion art and design maybe even

and fashion art and design maybe even art and food we already know that but

art and food we already know that but

art and food we already know that but for for now I think that new

for for now I think that new

for for now I think that new combinations will be in like art and

combinations will be in like art and

combinations will be in like art and technical art and bio but biological

technical art and bio but biological

technical art and bio but biological things art and science but the technical

things art and science but the technical

things art and science but the technical aspects in combination with art will be

aspects in combination with art will be

aspects in combination with art will be the next thing and it’s already

the next thing and it’s already

the next thing and it’s already happening as we saw in in the exposition

happening as we saw in in the exposition

happening as we saw in in the exposition of last year in a stealth museum with

of last year in a stealth museum with

of last year in a stealth museum with robots of Turin Wilson amazing well

robots of Turin Wilson amazing well

robots of Turin Wilson amazing well haven’t even said that please note that

haven’t even said that please note that

haven’t even said that please note that I’m not a trained watcher at all I’m an

I’m not a trained watcher at all I’m an

I’m not a trained watcher at all I’m an art lover that’s something else

art lover that’s something else

art lover that’s something else through art I’m far more aware of the

through art I’m far more aware of the

through art I’m far more aware of the effects of my time

effects of my time

effects of my time the facts were I really living the

the facts were I really living the

the facts were I really living the thoughts of where we going to all

thoughts of where we going to all

thoughts of where we going to all through that and I really hope that you

through that and I really hope that you

through that and I really hope that you feel the same as I do because death for

feel the same as I do because death for

feel the same as I do because death for me is the value of art thank you

”

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