you’ve never gone on vacation once
I have gone in your life
a few times and the last if I’m not mistaken is
was in May this year a soldier a
madrid something curious happened
madrid as in all the big cities
indeed not only the big cities as in
all the cities of the world there is one
phenomenon that we know that that of the
people asking for charity
people who are beggars and say
what is the communication system that
they use beggars and ask us
money I’m not talking about a question
social escape themes I’m talking about a
communication system are leveraged
basically on two things the first is
our guilt
we are in a rich street full of
shops and they are people who have
problems of the year have problems too
physicists who show us think about it
there are some people who show i
physical deficits to ask our
charity then they make effect to ours
guilt and make effect to
our charity on our persons who
they have no legs and no hands
they ask for money so we know
objectively that they need not
suppose we know it but we do not give it
the money because we generally put in
act iii protections the first is me
I would give them to him, however, if I give you, I owe you
give everyone I can not go out with 100
euro in the morning for such to everyone
the second is I would give it
but behind it there is a racket if I give them to him
then his torturer takes them from him
refer this person to charity
the third is this person could
go to work two shoulders so in
tomato campaign is always needed
and you do not give them to me, I was a madrid
walking on a street called
far away who has been in spain the
he knows a remarkably rich road
beautiful refined full of shops
I saw a clochard sitting on the ground
that did absolutely nothing and I have
seen the people who gave him the money
I approached him
and I continued to see people from
money and he did not do anything then I have
thought this is the sacred grail of the
communication
if I understand what he is doing I
I become rich without doing anything
I approached as I approached
a boy even not only has them
given the money I swear I saw with mine
eyes I was with my partner to him
given the money he smiled gave him the
hand before leaving and I did not understand
nothing in life
approaching I noticed that he had one
something simple trivial almost had before
to himself three bussolotti three boxes in one
evening written what you put here goes
in beer what you put here goes into
wine what you put here goes in whiskey
he’s laughing all the rice as I said
how cool this here but you know that me
Now I’d make the nice beer
I gave the money to buy beer
in fact killing him because if he does
really what he says he would do with
that money I’m getting sick of it
cirrhosis
so I started to reflect ho
began to reflect strongly on
this fact but because I gave him the
money because people without legs do not
I give them to him and put them into effect of the gods
I gave him the mechanisms I gave him
I got it
every time we do something there
we do not do it for us
others do it for us and also for
others every time we do del
good and it’s wonderful we do it
because it makes us feel good and also does
feel good to others I add
he the clochard did not ask me anything
he was sitting and he made me laugh
given something he did not ask me
made me laughed gave me an imprint
positive positive perception e
so since he did not ask me
I gave him
if this thing arrived at 44 years not
I had never thought of it before, I thought
how many things are online that there
captain every day that we do not
we can evaluate the world
online was not there ten years ago
online life is now common for everyone
you can not even say it anymore
cheva add online we are online
constantly an Italian uses google 30
times a day on average one thousand years
look at the phone 250 times a day
without notifications try to imagine with
how many with how many times you look at it with
the notifications therefore it is clear that
things happen online that we are not
able to interpret because ten
years ago there were no lack of rules
I will give you an example on common educational projects
you have never heard of this word
that I put in English because in
Ferrara can not be heard when
I say dizzy bee definition online people
on the other hand, online mark disinhibits
in fact it is about this people
they tend to do some people, not all of them
they tend to do more and more often
online rather than offline
and if this is true for everyone there is a
another phenomenon linked to this to this
particular is concept that is curious
when we discuss with someone
offline
We attack someone offline
we suffer we know stress in attacking
someone when this happens online
no, but if we are attacked offline
we undergo stress if we are attacked
online we undergo stress so you see
that there is a substantial difference here
because there is the phenomenon of haters
that’s why some people in many
very in sight in Italy on social media
women in particular are attacked
with phrases of brutality and one
violence that in real life does not
they would not be impunity e
this phenomenon
we are in a new world is a fact and
it does not matter what you think of it
it’s a fact it’s a new world
we need new rules
if you need new rules why
we can not interpret
what has warmed us next to what
it happens around us
what’s going on then so me
I’m found to think before I need
I need an area of an axiom
macro rules like the relativity of
einstein who agrees every type
of what every type of activity is contained
person event that happens a
in my search I came across
a book that I recommend to everyone why
incredibly beautiful that is called in
a million small pieces of james
frey is about a guy coming out of the
tunnel of all dependencies that
they exist on this earth by doing one
huge effort
I want to tell you about this sentence
incredible that I read in this book
that is cared for by what others say
and you will always be their prisoner
when I read it I thought I found it
the mantra I can not cure myself of that
that others say
otherwise I become what others do
they want if I start to sbatter man and di
what others say about me on
line I’m a free man
at the same time I found this
sentence of sigmund I do not repeat the surname
because I would never make it so much
I would obviously spit to psychologists
Germans are all called the same
sentence guys and amazing life
human has always been carried out in groups
I read because I do not want to be wrong
sharing is an element
Essential experience and no
mental health and compatible without
this we can not not take care of the
others because otherwise we are not healthy
mind then you see that we go short
circuit we said beautiful la
frey phrase to be free not me
I have to take care of it but I can not not
to care
but then what should I do
I have to listen to everything that comes to me
said and I have to somatize it or not
listen to no one you recognize in
this photo a person who washes one
machine
nice no three years ago I had a
car accident is a truck for i
exceptional transport has invested me
in truth I did not do anything but
the car is completely
then destroyed the day after on
social is made an ironic provocation
I wrote a post in which I said
this year I wrote my first book
i’m fine in jacket or presented by
very cool events I went around
of Italy all crap of this kind
and in the end I wrote it is not possible
that there is no car company
that you do not give me a car is not
right is the first Italian experiment
of personal crowd funding also said
Scrocca Thu
[Applause]
[Music]
the next morning with my absolute
bewilderment calls me a house
automotive and tell me we have
heard we read his message
we would like to give her a car at the
phone I answered and the cheating where
what do i do
that is, you also give me some pots from
pay what how it works give me a
cars and of course the world of the web
a car with a rod that on the side
a car for rudy you make people me
they asked but who was one of a person
with problems with no , it’s me
he is a person with problems with iron
the Italian web has split from one
part those who said rudy flag
he’s a genius from that other side
of the index me them to sell a nut
on the other side that rudy edition
flag a thief because this is the
this morning they could have given it to
a non-profit organization instead of giving it there
people who said they were flagged and rich
if he had to buy my wife, he would read
These things say we really are rich
I swear to you people who said bad life
I am tremendous towards me
found one evening I’m not kidding
I cry 44 years to cry for
what people told me without
know me then I reflected but
because because they judged me not
they judged the fact they judged me
without knowing me then I understood it
I understood everything I must listen to
everything that others say
when the engine from which they are moved is not
it’s resentment is not anger not
it is envy and it is not judgment
we can not judge what
we do not know
they can say rudy flag did one
beautiful thing I can say to
flag did a very bad thing
they can say he can speak he can not speak
it’s smart and smart and ugly has it
shaggy beard but can not judge me
as an individual this is the first one
axiom we must listen to all those
who do not judge why a line is
very easy finger tip to judge is
very easy and we have to free ourselves from
this thing in addition to the axiom I thought
in seven rules and as a genius
creative call it the seven rules
I thought I’d call them eight o’clock
rules and put 7 then there so that
I would have been really brilliant but me
it seemed sufficient already to do this
idiocy
the axiom we understood the judgment
the problem the rules are these rules
number one boys the medium is contained
more and more and it will be more and more
we are what others are
they perceive therefore we are what
we communicate do not believe who tells you
the dress does not make the priest
it’s damned to always win at
all costs are not to be winners
be arrogant
we must not humiliate people with them
which we communicate on facebook twitter
linkedin to win in a discussion
winning only win always and arrogant
you have to be lucid and focused on who
you face
think rskype how many times there is
success of calling skype
how many times do you hear that of the other
part that writes on the keyboard does
cash out you’re talking to me
you’re talking to someone else
lucid and focused on the person who
you are facing at that time is the
most important person of yours
existence you do not have to step on b for
go to aaa ac
today we put everything on the plate of
result
if I have a result I ‘m good it’s not
true
if you have made a decent path, do not
humiliating for anyone who brought you
a result you’re good if you’re not a
loser
we must take up the subject again
good people
we have to be back in fashion
good people who cares gods
results alone
we live in a world with other people
it is not my result that improves
everything else is the path I have
done to reach it you are not obliged
apart from
it seems to us all the discussions
[Applause]
[Music]
that last week I found one
who wrote what I think is worth
what you think but who said it
if you are talking about social and
technology and you make the surgeon sorry but
your judgment is not like mine if you
he’s talking about medicine and you do it
surgeon I do the mason to mine
judgment is not like yours you do not owe for
force to say yours
listen, shut up every so often you have one
responsibility towards all the boys
we must identify in ours
head this picture if you went in the
bar and you told people a cassata
around I told you that they were paying one
foam and send you home
today it’s not like that anymore you can
influence thousands of individuals each
day of your life you must be
responsible
it must not be responsible for it
platform you are responsible
you are always in public even when you are
in private it happens more and more often that
private conversations arrive in
public is something for nothing to
underestimate the communications that
they happen online more often
occur in groups private channels
closed secret chat groups
you must think that what
write here you can go out
it’s not nice it’s not right but it can
to happen
look at all the cases of cyber bullying
but also the cases of the banks that are
happened lately the data are ours
they are very important but you do a lot
pay attention to what you write
even if in private and then I did one
consideration also according to me is
rather interesting that it is this
I called it the theory of circles
restricted because I like to say that
they build theories, it does not matter
what you do or have not become
it matters how your others see you
old friends
they will always see you however as the
he usually pays love benevolently
sweetness but an idiot I wrote three
the last books I wrote with the house
most important publisher of Italy
my wife has not read any of mine
books has them on the bedside table has been there
once I asked but disgusting
because he does not read them but he said but she
I’ve known you for a lifetime we’re together from
a life
I’m with you I know what you think
my friends with whom I drink
every Friday night I do it
twenty years every Friday evening
some have known them for thirty years
all my books no one and said 1
so I asked myself why I have
started asking them and them
they started telling me but you’re from but
from the answer teams
you know the reason the reason is simple
for them
rudy flag is that of the barbecues
that of the booze on Friday night is
that of the dai we go to eat the
fish at the sea is what we do
a lan party sunday 40 years rudy
flag is what it has always done
these things with them so I want you
leave with three reflections a lot
simple to you as trussardi madrid on
web data objective useful information
functional
remember to take care of what
others say only if there is not
judge and stay for your friends
of the amiable pirla
[Music]
and now I will do a self so please
smile be happy and live thank you
I love
[Applause]
thank you
[Music]
an act thanks thanks
”
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