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Neurocapitalismo , mediazioni tecnologiche e linee di fuga | Giorgio Griziotti | TEDxTaranto


[Music]

[Applause]

it begins by saying that I have been invited

here at this evening from mattia cotoni col

which I could only exchange

only at a distance in a correspondence without

having been able to personally know and

so I dedicate this to him

presentation then the technique is from

always in my opinion a mediation of the

human with nature and society and how

all social constructions e

crossed by contradictions

bifurcation conflicts now I would like

focus mainly on a period

that in a period of transition between

let’s say the industrial era and what

I called cognitive capitalism that is

the current era that is based on the

knowledge economy and ten

years when two big ones emerged

technologies that changed

subjectivity and are the internet and the

mobile telephony but let’s do one first

jump in time and let’s go to berkeley

coveted, that is, the great university

Californian in the middle of the years

at the turn of the 60s and 70s

and here two phenomena emerge

apparently unrelated they are from

one side in research laboratories

student researchers professors

develop from a system

open source operating system unix which is then a

progenitor of him of linux

the network protocols that are still there

today those that make it work

internet and on the other side always those

university emerges this protest

against the Vietnam war for me that

I was that student of the Polytechnic

in Milan in computer science at the beginning

of IT has seemed to me it is

it seemed like there was a connection

between these two events

which in fact was a generation that from

one side which should be expressed to something

a protest against the war that then

spreads all over the world and on the other

he was looking for ways of communication

horizontal non-hierarchical

hence here is born of rebirth

that movement which then on one side the

hacker movement and on the other hand it is

also the construction of free software

that changes the ethics rules of the

production and, for example, the autonomy of the

I work with technical creativity and

values ​​become free

circulation of information

they become values ​​that are opposed to

what was the old ethics

Protestant capitalist of the time

weber jana who said that the profit

it was a divine grace of which not

it was necessary to use the fruits and therefore

in this sense I think it has been there

a historical passage also of the

social production and today the free ones

software that has determined a new one

jurisdiction that that of the four

freedom to use copy

change spread was

fundamental

but big projects are not

completely uniform for example in the

great linux project that is at the base

of the internet dl there is a like

say a team that formed by

salaried to 80 percent salaried of

big multinationals while wikipedia

it is much less linked to values

commercial and financial now let’s see

on subjectivities

the phone is in my opinion the telephony

mobile to jump to each other

great revolution in telephony

mobile is one of the biggest

technological revolutions over time in

sense that it was lightning and 20 30 years

almost all humans have this

individual medium that does not require

particular knowledge to be

used and therefore under a certain point

of sight is also a device that

serves to decorate biological life and

in this sense that loved to be medium

the word which is a confluence of

biopolitics hypermedia the whole this

this cloud and then here we see at

clouds this cloud that surrounds us with

all technical mobile devices

the internet of objects with which

we enter a continuous interaction that

and multisensory that creates one

integration almost a symbiosis of the

our bodies with the globe and signed

overall global electronic network and

this has changed subjectivities

surely it makes new ideas circulate

ideas pass through this cloud

however it also serves in certain cases as

form of social subjection as

form of machine enslavement

see for example how this has

the attention has been changed

difficulties the millennials but of all

what is the difficulty of di

concentrate that there is today

look at these tools and these

applications can become something

of compulsive to push us to a

pay desires in consumerism

look at how you bring on your hand of vice

it is an expression that was founded

a few years ago to say that the

worker must bring his

device and its ability to

use it at work, see how

this has also become a norm in the

precarious jobs like di cyclists

food now to huber drivers

but let’s move on to neuro-capitalism that

neuro capitalism elevating a moment

is that jose is the strategy for me

partly born in silicon valley of

develop algorithms

and applications that have the ability to

manipulate human neuroplasticity

and then this is adopted by all of us or

almost like a kind of servitude

voluntary because they are very objects

interesting and attractive though it is in

reality in my opinion

here we are in one in algorithms as he says

the same zuckerberg the founder of

facebook that tells us that in practice

they develop components and

artificial intelligence to control

all the meaning of what passes

on Facebook

about a third of dangerous messages

are identified by these

components of artificial intelligence e

for zuckerberg

the end is how to say

fight global terrorism or

even prevent problems first

that happen but this seems to me

a dystopia as in the old film of

spielberg minority report

and we personally criticize the fact

that the head of a private company is

arrogate this right

then to move on the side quickly

on the side of philosophy, here you are combining

they are two big trends that use the

technology in place humanism to

central figure is the cyborg that

should according to the carriers of this

philosophy as rosi braidotti for

example should be the figure that

manages to change

the era of the anthropocene that is the epoch in

which we are influencing on

on the ecological balance of the

of the ecosystem in a negative way

that we know

so I’m talking to taranto and you know

what do I mean?

on the other hand , transhumanism instead

it is one is a more philosophical movement

linked to silicon valley which he sees in the

technology something to prolong high

at the limit also in defined terms the

human life ie to practice for example

these technological visions of the mind

uploading ie the copy of the mind

beyond the body and in France in the

country where I live this was a lot

criticized psychologists and psychiatrists say

that any vision in which man

becomes immortal almighty harbinger of

serious technologies of serious sorry of

serious diseases

the spirit of the common and what a little

I also mentioned in talking about the

movement to that of these new values

but above all it is the spirit that is

capable of using the technologies in

an optic that is alternative for

compared to commodification respect

to privatization that are values

quite dominant today in my opinion e

I mention only two

two examples but I could begin to mention

already one of the examples was given to me

right here with the radio no border in

which technologies are used in

different perspective

or in the field of schering

economy that actually today

dominated by large mega machines

of the world platforms there is a

movement they try to use

these applications as in a form

as an instrument of the common in a form

different

or even bitcoin technology

which is also very ambivalent because

used as a currency for speculation

technology

there are coin experiments of the municipality

there are experiments and management of the

common goods

so they are openings and hopes that

they can exist thanks to

Robotic intelligence technology well

we have discussed a theme that is

much the topic that robotization

I think it was also mentioned

before robotization is

advancing both from the point of view of the

also the iphone production

not to mention them in c.da are produced

more and more through robots e

both in services designed for example at

logistics and therefore to all the machines

that transport is missing

they will work more or less

automatically

all this leads many to say that the

vision that shows us tomorrow

in the tomorrow the same full employment

salaried that there was for example in the

after World War II it is not possible

and brings out the speech about income

universal to which this refers

poster that came out during the

referendum on this subject that is held

which was obtained in switzerland

same mark zuckerberg

he told us that he too agrees

on universal income to the point that

some have told him it’s okay if you are

agree on universal income then

begins to give members to those who

participate in facebook since it extracts

of the value from facebook 80 euros per month

I did not invent it, so this is it

how to say in this in this sense there

they are both movements and realities

use of technologies in one sense

different and end with

a quote from a review that is there

been on my book that in response to a

article that was published in a newspaper

national that said all is well

these economic practices

widespread social viral are many

interesting but without a strategy

politics we will not change things but not

we will create a real relationship with

the world ecology to return to a

different balance and someone else has

answered by saying that yes, it is true, however

all these practices are those that

they create lupus the base where they ferment

resistances that oppose the increase

of entropy and resist this

definitive defeat that seems to be

threaten us thanks

[Applause]

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