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The Future of Urban Mobility | Oren Shoval | TEDxJaffa


Translator: Ala’a Babay Checker: Riyad Almubarak

Just a hundred years ago

Moving around cities was slow and expensive

You had to use your horse and cart

By the 1920s, there were millions of cars

And thanks to Henry Ford for the compact T-car

The horse carts sector simply declared bankruptcy

Now, private cars have a big impact on our lives

It gave people freedom of movement around cities

Some studies suggest that they established the middle class

Fast forward, to today, a hundred years later

Once again we can not move because of the heavy traffic crisis

There are about 1.2 billion cars on the streets today

70 million new cars added annually

When you see an ad for a new car on TV

It seems so

(Laughter)

A fast car running on the highway, looks fun

Freedom!

But in fact, most of the time we spend in cars looks like this

(Laughter)

We sit in a car of 5 seats and use only one

With 4 empty seats, which creates a great inefficiency

What if I told you that in a matter of years, you could not buy a car

Public transport will win over the private car

I want to show you how the future of public transport will look

By the way,

How many of you came today by public transport?

(muttering)

Well not so much, not a surprise

Public transport in many cities is not good

This is mostly due to the high cost of infrastructure

Tunneling subway tunnels cost billions

New neighborhoods become attractive city vedemographics change

It takes tens of years to get the metro there

Buses have fixed routes, fixed time schedules

When was the last time a new bus line was added to your city?

Probably a very long time ago

Take a step further

Imagine that a football is about to end

Do buses communicate their lines, routes and schedules instantly?

To accommodate the demand of people coming out of the football match?

Answer clearly “No”

By the way, who do you think he pays

For all public transport infrastructure?

They are you, through your taxes

Infrastructure, digging subway tunnels

Billions of dollars, bus stops paid by our taxes

Even the continuing operating costs of most of the world’s public transport systems

It is backed by 50% by our taxes

I believe in our ability to put our money in better use

Years ago, I was sitting in a bus in Tel Aviv with unlimited stops

I had to change the lines and walk 20 minutes in the free summer

So I finally get home.

I was sitting there, thinking, thinking

“Why can not the bus adapt to what I want?”

Why can not the bus adapt to what you want?

I immediately called my friend Daniel Ramot

With some we came up with the idea of ​​a dynamic bus system and on demand

Dynamic Transport Service System

Imagine a network of cars constantly improving

Through centralized optimization software

Using phone data for traffic on people’s destinations

Routing and system scheduling are always improved

immediately

You book a track with your phone where you want to go

In minutes, trolley, transfer service

You will come and take you from a nearby turn;

And take you to a nearby bend to your destination

On the way, other people will go down and down like a bus

But routing, passenger loading and unloading points, scheduling

Everything is counted immediately

We immediately realized that this is the future of mobility

We set out to establish “VIA”

The world’s first on-demand transportation network

Instead of the limited number of bus stops, now every turn is a bus stop

Instead of static paths and scheduling, everything became dynamic

Calculated immediately

For example, if there is a traffic crisis in your way

You will be asked to move to another neighborhood

And redirect vehicles to take you from that place

Nothing is prepared, everything is dynamic and dynamic

We first launched our service in New York in September 2013

Modest thing, 5 vehicles, Upper East Side

Downtown Manhattan, during hours go to work only

Our service became famous quickly, and from then on we provided

Tens of millions of efficient transfers and affordable prices in New York

In Chicago and in Washington, DC

The main feedback we get from our users

Is that it makes sense

You share the trip with people who are going to your destination

Very convenient and very reasonably priced

By the way, we believe that using a full car to move from “A” to “B”

Is the new smoking

(Laughter)

You take a full car, four empty seats

You create emissions, you create congestion

You create enormous incompetence

At “VIA” we are in business selling seats

A seat is all you need to move from “A” to “B”

Now, the other seats in your car are tied to your seat

Other people sit on these seats

Here the excitement begins

You are probably thinking for yourself

If you take it, will it take me away from my way?

How long will it take?

This is a very difficult problem to solve

To create a convenient and efficient transportation platform

Requires a lot of engineering software

The problem of algebraic and mathematical problem is very difficult

Those are the challenges we had to solve

In order to serve tens of millions of people

Who have benefited from our services so far

Our goal is simple, we want to offer you

An efficient way to travel around the cities at a reasonable price

We share cities, municipalities

Public transport operators, to help them move

From the fixed set of lines, tables and buses

To a dynamic and on-demand solution

By the way, our infrastructure is data

Rather than spending billions on infrastructure

We use data to provide you with a highly efficient service

We do this in Paris, UK, in Austin, Texas.

Consider cabs, when you use a taxi

Again, you are using the entire car for yourself

Weeks ago, we introduced the ability to book a seat

In New York City iconic cabins

You share the trip and the cost as you reduce overcrowding

So where will the world of participatory transport take us on demand?

Remember a hundred years ago

She was not able to move and the private car solved that

Today, private car is the problem

Again we can not move

So I want to leave you with this idea

Cities will prevent the use of private cars

This will allow us to move freely through cities

Using on-demand transport networks

The traffic crisis will disappear

We will restore freedom of movement around our cities

This will have a great impact on our lives

Thank

(clap)

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