do you know what it is
smart itude maybe so if you
have read my co-authored book with the
doctor georges nurdin otherwise you
will know at the end of this top everyone
these sites is designated savings
emerging by name or by
acronym but we know nothing or almost nothing
nothing of the companies from these countries
global size
we know that in 2014 60 % of the world’s GDP
been carried out by the emerging countries
in 2020, that is tomorrow 70% of the GDP
will be carried out by the so-called
emerging what is curious is that
if the aspects of international trade
or macro economic about these
countries were largely captured there are
little or no work on these
companies that are spearheading
their strategy today is their
main advantage in the trade
international is the reason for
which three years ago with the doctor
george north of one we undertook
an adventure towards this land incognita
a bit like explorers and we
have discovered a lot of things
we discovered an archipelago that
we discovered a Polynesia at
Greek meaning of the term a Polynesia
corporate business atypical
dynamic business enterprise
we do not know much about europe
companies that employ thousands
and thousands of people in the image
of life pro in India which counts 156 1000
full-time engineers
companies like mariko who are
innovative and which today is the
l’oréal emerging countries
companies that have a profitability
and growth
double-digit companies that have
a turnover that ranges from 1
billion to several billion euros
per year and we do not know them in europe
we do not see them coming with george
burdeau we were interested in
true to say mainly and in
particular to the wave behind the
wave
in other words we have ventured and
we went beyond samsung
tatars or lenovo to go
to discover these companies
so-called emerging or newly
emerging that we do not know if I
you quote the group
she reports is that somebody among
have you ever heard or know
the group
she stands up you can raise your hand
a person maybe two a
nobody so the group n roll she
it is the first private group to
emirates it’s a company that has
been founded in the 90s is
a family business
turnover exceeds
currently 10 billion euros
they are mainly in finance
construction in the logistics the
education services
so these are diverse groups
if I quote you a second example
maybe what I would have more than one
whoever knows the group
on one side a two super so the
group
on the one hand, it is a group that has
was founded in the 1990s by
alico of a taste that is always the
boss and the president of this group
it’s number one in africa first
African private group that has its
historical activities in cement
today the group makes a figure
business
2 17 billion or more 10 of 17
billion euros a year they are they
have woven a real canvas in
Africa is currently launching itself
to other continents to conquer
from europe of america or asia
so these companies have a
specificity is that they are very
diversified and that they
developed in a fairly short time
that is to say how much they have
managed to move with reality
quickly i would like to wink
to two companies
multinationals that managed to make
very positive things that in France he
There he got Makes a family business
mexican and cevital which is a
Algerian family business all
two came to France they have
taken over buying companies
French florets sometimes
the French company that had
filed for bankruptcy and they succeeded
to give them a new breath and a
new economic boom
cemex today sas to his style of
management called the cmec wish
is studied in many
universities in the united states cevital is
also a company that now
manages to compete with the behemoths
of the world food agribusiness so the
founder’s philosophy and start
small to see big and go quickly
also managed to maintain
employment in France and to relaunch a
flagship of the home appliance of our
country
so we could naturally
ask what is these companies
could and wanted to set up for
revive these companies this is the
main teaching of our
expedition to the land incognita
it’s the smart studies
the smart study corresponds to this adage
who says that it is not necessary to
have the right cards to succeed
or to win
what is important is to know
play with bad cards
these companies as a hand of
know and be able to build with the
constraint and around constraints
because they found roots in
countries precisely where the environment
is very bureaucratic that it is not
necessarily favorable to
entrepreneurship that is not
favorable to innovation that is not
necessarily equipped with infrastructures of
logistics but they managed to
develop business tools
of production that have advantages and
who happens to conquer and
realized with companies from the countries
developed so we can can get
ask what is the common point
that it is the DNA of those companies that
are just going to move forward
despite a hostile environment and well
smart studies is especially their
optimism all these entrepreneurs his
founders these business leaders that
we met with the doctor
nurdin told us about optimism
optimism for them it’s this
ability this prism to diagnose
their economic environment to
through solutions rather than
through the difficulty or
problematic optimism this is the
fuel
precisely the energy that generates
activity and that create the
wealth
this spirit and is quite exceptional at
a moment when we talk about crisis
world where we talk about
difficulties or talking about recession
I think this mantra of
emerging multinationals
to see positivity by addressing
economic subjects
we would not hurt in France to
the hour precisely when we speak
of topics and economic one has a
tension that creates itself
then develops if there is a lesson to
remember and learn from
emerging multinationals
beyond the prospective data this is
the smart studies
optimism see tomorrow from an angle
better so why not now
before asking questions
economic
first get going towards this
optimism is then debate about
way more is
them and on the issues of the future I
thank you
”
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