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Why business needs a new global culture | Yarden Zilber | TEDxRoyalRoadsU


I have a wonderful wife

I have a wonderful wife and I’m not saying so only because she

and I’m not saying so only because she

and I’m not saying so only because she is watching me right now I do have a

is watching me right now I do have a

is watching me right now I do have a wonderful wife and I really want her to

wonderful wife and I really want her to

wonderful wife and I really want her to be happy when she’s approaching me with

be happy when she’s approaching me with

be happy when she’s approaching me with the problem she’s facing I’m trying my

the problem she’s facing I’m trying my

the problem she’s facing I’m trying my best to resolve immediately I’m giving

best to resolve immediately I’m giving

best to resolve immediately I’m giving her 12 different solutions unfortunately

her 12 different solutions unfortunately

her 12 different solutions unfortunately most of them are not applicable but it

most of them are not applicable but it

most of them are not applicable but it doesn’t matter why she doesn’t care she

doesn’t matter why she doesn’t care she

doesn’t matter why she doesn’t care she is not coming for solution she is coming

is not coming for solution she is coming

is not coming for solution she is coming for empathy well I’m an international

for empathy well I’m an international

for empathy well I’m an international investment banker and she’s coming to me

investment banker and she’s coming to me

investment banker and she’s coming to me for empathy realizing that though I can

for empathy realizing that though I can

for empathy realizing that though I can actually find empathy but please don’t

actually find empathy but please don’t

actually find empathy but please don’t share it with my clients I will ruin my

share it with my clients I will ruin my

share it with my clients I will ruin my reputation I’m sure you are all well

reputation I’m sure you are all well

reputation I’m sure you are all well familiar with this situation why is it

familiar with this situation why is it

familiar with this situation why is it happening again and again because

happening again and again because

happening again and again because relationship is based on who we are and

relationship is based on who we are and

relationship is based on who we are and business is the relationship as a

business is the relationship as a

business is the relationship as a dealmaker I can tell you that the deal

dealmaker I can tell you that the deal

dealmaker I can tell you that the deal technicalities are very important a good

technicalities are very important a good

technicalities are very important a good deal maker should understand business

deal maker should understand business

deal maker should understand business finance legal and etc but the most

finance legal and etc but the most

finance legal and etc but the most important understanding is that business

important understanding is that business

important understanding is that business is about people I will repeat business

is about people I will repeat business

is about people I will repeat business is about people and even more so in

is about people and even more so in

is about people and even more so in international business one can charge

international business one can charge

international business one can charge wine international business after all

wine international business after all

wine international business after all statistics says that in any given time

statistics says that in any given time

statistics says that in any given time more than 200,000 people are flying in

more than 200,000 people are flying in

more than 200,000 people are flying in airplanes from place to place

airplanes from place to place

airplanes from place to place we all have product from around the

we all have product from around the

we all have product from around the globe tourists are everywhere

globe tourists are everywhere

globe tourists are everywhere the Internet is connecting us all the

the Internet is connecting us all the

the Internet is connecting us all the world is flag right I believe it is an

world is flag right I believe it is an

world is flag right I believe it is an illusion still the main barrier for

illusion still the main barrier for

illusion still the main barrier for International Cooperation is the culture

International Cooperation is the culture

International Cooperation is the culture clash and why is it so please let me

clash and why is it so please let me

clash and why is it so please let me take you through an experiment I will

take you through an experiment I will

take you through an experiment I will show you a sentence and will ask you to

show you a sentence and will ask you to

show you a sentence and will ask you to visualize it okay here we go the

visualize it okay here we go the

visualize it okay here we go the sentence is a man paints a man on a

sentence is a man paints a man on a

sentence is a man paints a man on a horse

horse

horse let me repeat and man paints a man on a

let me repeat and man paints a man on a

let me repeat and man paints a man on a horse it has a vision in mind those of

horse it has a vision in mind those of

horse it has a vision in mind those of you who had this vision in mind please

you who had this vision in mind please

you who had this vision in mind please raise your hand

raise your hand

raise your hand thank you those of you who had this

thank you those of you who had this

thank you those of you who had this vision in mind

anyone with any other vision in mind yes

anyone with any other vision in mind yes surprisingly there are seven different

surprisingly there are seven different

surprisingly there are seven different vision visual associated with this

vision visual associated with this

vision visual associated with this sentence some of them as you can see are

sentence some of them as you can see are

sentence some of them as you can see are quite surprising but the most important

quite surprising but the most important

quite surprising but the most important thing here is that each and every one of

thing here is that each and every one of

thing here is that each and every one of us has a specific image in mind and

us has a specific image in mind and

us has a specific image in mind and being told that others are available is

being told that others are available is

being told that others are available is quite surprising why is it so actually

quite surprising why is it so actually

quite surprising why is it so actually from a very important reason our brain

from a very important reason our brain

from a very important reason our brain is designed to work with paradigms with

is designed to work with paradigms with

is designed to work with paradigms with perceptions we have to make decision and

perceptions we have to make decision and

perceptions we have to make decision and quick imagine yourself the tiger is

quick imagine yourself the tiger is

quick imagine yourself the tiger is running after you and you have to start

running after you and you have to start

running after you and you have to start to stop and think we are designed to

to stop and think we are designed to

to stop and think we are designed to believe that we know the right way and

believe that we know the right way and

believe that we know the right way and to act fast so we have to understand

to act fast so we have to understand

to act fast so we have to understand that we all have different wishes ears

that we all have different wishes ears

that we all have different wishes ears and perceptions now it’s easy in theory

and perceptions now it’s easy in theory

and perceptions now it’s easy in theory nothing new but it’s very difficult in

nothing new but it’s very difficult in

nothing new but it’s very difficult in real life especially when important

real life especially when important

real life especially when important things are on the table please let me

things are on the table please let me

things are on the table please let me take you through another experiment I

take you through another experiment I

take you through another experiment I will ask you to look up a simple request

will ask you to look up a simple request

will ask you to look up a simple request right we all intuitively doing this

right we all intuitively doing this

right we all intuitively doing this movement why because our brain is

movement why because our brain is

movement why because our brain is designed in to work in constant

designed in to work in constant

designed in to work in constant gravitation and roughly in two

gravitation and roughly in two

gravitation and roughly in two dimensional movement well many years ago

dimensional movement well many years ago

dimensional movement well many years ago I was serving at the combat jet pilot in

I was serving at the combat jet pilot in

I was serving at the combat jet pilot in the Israeli Air Force flying F for those

the Israeli Air Force flying F for those

the Israeli Air Force flying F for those of you understand can know that it was

of you understand can know that it was

of you understand can know that it was many years ago now imagine two airplanes

many years ago now imagine two airplanes

many years ago now imagine two airplanes maneuvering in the air now for this guy

maneuvering in the air now for this guy

maneuvering in the air now for this guy where is that

where is that

where is that here or there and your life can be

here or there and your life can be

here or there and your life can be depends on it and surprisingly although

depends on it and surprisingly although

depends on it and surprisingly although we were very well trained many times

we were very well trained many times

we were very well trained many times after landing we find out that we had

after landing we find out that we had

after landing we find out that we had different view of what happened up there

it can be as simple as language like my

it can be as simple as language like my broken accent it is difficult to

broken accent it is difficult to

broken accent it is difficult to understand but it could also be

understand but it could also be

understand but it could also be different meaning of words I recall my

different meaning of words I recall my

different meaning of words I recall my first sales mission in the US I joined

first sales mission in the US I joined

first sales mission in the US I joined the American salesmen going to HB

the American salesmen going to HB

the American salesmen going to HB headquarters and during the meeting the

headquarters and during the meeting the

headquarters and during the meeting the HB guy was saying interesting

HB guy was saying interesting

HB guy was saying interesting interesting thanks for coming

interesting thanks for coming

interesting thanks for coming interesting I was excited after the

interesting I was excited after the

interesting I was excited after the meeting that’s American salesman asked

meeting that’s American salesman asked

meeting that’s American salesman asked me how was the meeting so I was very

me how was the meeting so I was very

me how was the meeting so I was very good the guys they very interested I

good the guys they very interested I

good the guys they very interested I still remember the look at his eye this

still remember the look at his eye this

still remember the look at his eye this guy understand nothing in my country if

guy understand nothing in my country if

guy understand nothing in my country if it’s not interesting we just say it’s

it’s not interesting we just say it’s

it’s not interesting we just say it’s not interesting this memo tell me that

not interesting this memo tell me that

not interesting this memo tell me that this guy was telling us is go out of my

this guy was telling us is go out of my

this guy was telling us is go out of my room and don’t come again just in North

room and don’t come again just in North

room and don’t come again just in North American politeness but sometimes it can

American politeness but sometimes it can

American politeness but sometimes it can be surprising I moved to China in 2002

be surprising I moved to China in 2002

be surprising I moved to China in 2002 and I recall my difficulties to cross

and I recall my difficulties to cross

and I recall my difficulties to cross the road that every time I try to go

the road that every time I try to go

the road that every time I try to go down to the road I was almost hit so I

down to the road I was almost hit so I

down to the road I was almost hit so I had to cross shoulder to shoulder with

had to cross shoulder to shoulder with

had to cross shoulder to shoulder with her with a local guide just to survive

her with a local guide just to survive

her with a local guide just to survive and and took me time to understand that

and and took me time to understand that

and and took me time to understand that in China the right-of-way is not to the

in China the right-of-way is not to the

in China the right-of-way is not to the pedestrian now for salmon who was born

pedestrian now for salmon who was born

pedestrian now for salmon who was born to country where the right of rate is

to country where the right of rate is

to country where the right of rate is for the pedestrian is very surprising so

for the pedestrian is very surprising so

for the pedestrian is very surprising so as I said we all have different wishes

as I said we all have different wishes

as I said we all have different wishes fears and perceptions I was very

fears and perceptions I was very

fears and perceptions I was very fortunate to initiate and lead one of

fortunate to initiate and lead one of

fortunate to initiate and lead one of the largest food companies in China into

the largest food companies in China into

the largest food companies in China into a multi-billion dollar acquisition of

a multi-billion dollar acquisition of

a multi-billion dollar acquisition of the largest Israeli food company a

the largest Israeli food company a

the largest Israeli food company a fascinating complex and high-profile

fascinating complex and high-profile

fascinating complex and high-profile deal well we had on one hand a private

deal well we had on one hand a private

deal well we had on one hand a private equity a multinational private equity

equity a multinational private equity

equity a multinational private equity was a very strong leader carrying

was a very strong leader carrying

was a very strong leader carrying basically about return of investment we

basically about return of investment we

basically about return of investment we had agricultural cooperative of

had agricultural cooperative of

had agricultural cooperative of cooperatives with seven different

cooperatives with seven different

cooperatives with seven different leaders and eight different opinions we

leaders and eight different opinions we

leaders and eight different opinions we had them we had them the China side and

had them we had them the China side and

had them we had them the China side and state-owned enterprise with the leader

state-owned enterprise with the leader

state-owned enterprise with the leader who had vision for the next 100 year and

who had vision for the next 100 year and

who had vision for the next 100 year and in the middle a guy who cannot find

in the middle a guy who cannot find

in the middle a guy who cannot find solution for his wife’s problems but let

solution for his wife’s problems but let

solution for his wife’s problems but let me take you through a deal I’m working

me take you through a deal I’m working

me take you through a deal I’m working on right now and start up develop a

on right now and start up develop a

on right now and start up develop a cutting-edge robotic technology we match

cutting-edge robotic technology we match

cutting-edge robotic technology we match it with an industrial company who is

it with an industrial company who is

it with an industrial company who is looking for such technology to take it

looking for such technology to take it

looking for such technology to take it to the market

to the market

to the market bingo I have a deal not so fast

bingo I have a deal not so fast

bingo I have a deal not so fast why because as we said we all have

why because as we said we all have

why because as we said we all have different wishes fears and perceptions

different wishes fears and perceptions

different wishes fears and perceptions the industrial company was worried how

the industrial company was worried how

the industrial company was worried how the market will accept the technology so

the market will accept the technology so

the market will accept the technology so they suggested give me your technology I

they suggested give me your technology I

they suggested give me your technology I will take it to the market and we share

will take it to the market and we share

will take it to the market and we share the success make sense no well the

the success make sense no well the

the success make sense no well the startup was worrying that he has no

startup was worrying that he has no

startup was worrying that he has no control what the industrial company will

control what the industrial company will

control what the industrial company will do with these technologies so his

do with these technologies so his

do with these technologies so his suggestion was buy the technology for me

suggestion was buy the technology for me

suggestion was buy the technology for me right now and do whatever you want with

right now and do whatever you want with

right now and do whatever you want with it also make sense

it also make sense

it also make sense my job is to reflect his different

my job is to reflect his different

my job is to reflect his different perceptions to each other and to find a

perceptions to each other and to find a

perceptions to each other and to find a business model that they can all

business model that they can all

business model that they can all accommodate wish me luck in 2002 I was

accommodate wish me luck in 2002 I was

accommodate wish me luck in 2002 I was doing my MBA in China and I recalled it

doing my MBA in China and I recalled it

doing my MBA in China and I recalled it just before the end of the program I was

just before the end of the program I was

just before the end of the program I was telling my friend who we only have for

telling my friend who we only have for

telling my friend who we only have for examination in front of us and she was

examination in front of us and she was

examination in front of us and she was looking at me saying what do you mean we

looking at me saying what do you mean we

looking at me saying what do you mean we did already so many and we both start to

did already so many and we both start to

did already so many and we both start to laugh recognizing that we have another

laugh recognizing that we have another

laugh recognizing that we have another culture gap that we just find out and

culture gap that we just find out and

culture gap that we just find out and why is that because as westerner we are

why is that because as westerner we are

why is that because as westerner we are going from the past to the future

going from the past to the future

going from the past to the future exploring the future and finding our way

exploring the future and finding our way

exploring the future and finding our way into it well instant philosophies are

into it well instant philosophies are

into it well instant philosophies are going equal to the future you become you

going equal to the future you become you

going equal to the future you become you become present and then past you can

become present and then past you can

become present and then past you can explore the past and go backward to the

explore the past and go backward to the

explore the past and go backward to the future

future

future now I’m not telling you this story just

now I’m not telling you this story just

now I’m not telling you this story just because it’s philosophical beauty after

because it’s philosophical beauty after

because it’s philosophical beauty after all I’m a deal maker it has a very

all I’m a deal maker it has a very

all I’m a deal maker it has a very important business implication that you

important business implication that you

important business implication that you take you to a 3-story we had a meeting

take you to a 3-story we had a meeting

take you to a 3-story we had a meeting between a North American star

between a North American star

between a North American star and a Chinese giant market either the

and a Chinese giant market either the

and a Chinese giant market either the Chinese giant was presenting the history

Chinese giant was presenting the history

Chinese giant was presenting the history of the organization that success case

of the organization that success case

of the organization that success case and credentials and so on the North

and credentials and so on the North

and credentials and so on the North American startup was presenting the

American startup was presenting the

American startup was presenting the technology and how they can understand

technology and how they can understand

technology and how they can understand the market and take it to the Future

the market and take it to the Future

the market and take it to the Future both were very frustrated from the

both were very frustrated from the

both were very frustrated from the meeting when I came in I suggested the

meeting when I came in I suggested the

meeting when I came in I suggested the normal North American startup to talk

normal North American startup to talk

normal North American startup to talk about their history and credentials

about their history and credentials

about their history and credentials first and apparently the chairman was a

first and apparently the chairman was a

first and apparently the chairman was a former CEO of a large multinational the

former CEO of a large multinational the

former CEO of a large multinational the CTO was a big name in the Academy and

CTO was a big name in the Academy and

CTO was a big name in the Academy and after presenting it now the Chinese

after presenting it now the Chinese

after presenting it now the Chinese realizing that they know their way in

realizing that they know their way in

realizing that they know their way in the past they were willing to listen to

the past they were willing to listen to

the past they were willing to listen to what they have to say in the future so

what they have to say in the future so

what they have to say in the future so it’s very easy to kill a deal to kill

it’s very easy to kill a deal to kill

it’s very easy to kill a deal to kill this delicate trust needed for a deal

this delicate trust needed for a deal

this delicate trust needed for a deal these two companies decided to make a

these two companies decided to make a

these two companies decided to make a prototype after a while the engineering

prototype after a while the engineering

prototype after a while the engineering team of the North American start-up was

team of the North American start-up was

team of the North American start-up was calling me in saying the Chinese do not

calling me in saying the Chinese do not

calling me in saying the Chinese do not understand they destroyed the prototype

understand they destroyed the prototype

understand they destroyed the prototype we are trying to convince them that they

we are trying to convince them that they

we are trying to convince them that they are wrong but we fail please help us to

are wrong but we fail please help us to

are wrong but we fail please help us to convince them that they are wrong well

convince them that they are wrong well

convince them that they are wrong well you are very strong engineering team

you are very strong engineering team

you are very strong engineering team very smart group of people but each an

very smart group of people but each an

very smart group of people but each an either a world market leader engineering

either a world market leader engineering

either a world market leader engineering team is also smart maybe they are not

team is also smart maybe they are not

team is also smart maybe they are not wrong well if you are telling me that

wrong well if you are telling me that

wrong well if you are telling me that you think that you are right and the

you think that you are right and the

you think that you are right and the other one is wrong and I’ve said maybe

other one is wrong and I’ve said maybe

other one is wrong and I’ve said maybe it’s different then you immediately

it’s different then you immediately

it’s different then you immediately think maybe they are right and I’m wrong

think maybe they are right and I’m wrong

think maybe they are right and I’m wrong that’s not such a pleasant conclusion

that’s not such a pleasant conclusion

that’s not such a pleasant conclusion right but remember the man pains a man

right but remember the man pains a man

right but remember the man pains a man on a horse

on a horse

on a horse so are we seeing the same picture in

so are we seeing the same picture in

so are we seeing the same picture in mind apparently we didn’t the Chinese

mind apparently we didn’t the Chinese

mind apparently we didn’t the Chinese had in mind or the North American had in

had in mind or the North American had in

had in mind or the North American had in mind a go to market prototype ready for

mind a go to market prototype ready for

mind a go to market prototype ready for production meaning meeting already all

production meaning meeting already all

production meaning meeting already all the client requirements the Chinese on

the client requirements the Chinese on

the client requirements the Chinese on the other hand had him proof of concept

the other hand had him proof of concept

the other hand had him proof of concept prototype meaning let’s just see that it

prototype meaning let’s just see that it

prototype meaning let’s just see that it works first and then improve it to meet

works first and then improve it to meet

works first and then improve it to meet the market requirements now when we

the market requirements now when we

the market requirements now when we understood it and can align the scenario

understood it and can align the scenario

understood it and can align the scenario we could do a very successful prototype

we could do a very successful prototype

we could do a very successful prototype so a loan might talk

so a loan might talk

so a loan might talk I presented many challenges and

I presented many challenges and

I presented many challenges and difficulties in doing cross-border

difficulties in doing cross-border

difficulties in doing cross-border international business one can ask why

international business one can ask why

international business one can ask why bother why not to stay in our comfort

bother why not to stay in our comfort

bother why not to stay in our comfort zone where we believe we know all the

zone where we believe we know all the

zone where we believe we know all the answers or we choose to follow a leader

answers or we choose to follow a leader

answers or we choose to follow a leader believe that we don’t need anyone else

believe that we don’t need anyone else

believe that we don’t need anyone else and we have all the answers we are doing

and we have all the answers we are doing

and we have all the answers we are doing all right because the world is complex

all right because the world is complex

all right because the world is complex because today’s problems are more

because today’s problems are more

because today’s problems are more interconnected than ever before there

interconnected than ever before there

interconnected than ever before there was a wonderful headline in new york

was a wonderful headline in new york

was a wonderful headline in new york times lately saying complex problems are

times lately saying complex problems are

times lately saying complex problems are well complex and may not be resolved by

well complex and may not be resolved by

well complex and may not be resolved by a simple twit the whole scientific

a simple twit the whole scientific

a simple twit the whole scientific development is based on the acceptance

development is based on the acceptance

development is based on the acceptance that we may don’t know that we have to

that we may don’t know that we have to

that we may don’t know that we have to challenge our perceptions and paradigms

challenge our perceptions and paradigms

challenge our perceptions and paradigms and be bold and explore so we should not

and be bold and explore so we should not

and be bold and explore so we should not build new barriers new walls they are

build new barriers new walls they are

build new barriers new walls they are the way around we should do our best to

the way around we should do our best to

the way around we should do our best to overcome the existing one physical

overcome the existing one physical

overcome the existing one physical cultural emotional ones and if we doing

cultural emotional ones and if we doing

cultural emotional ones and if we doing so successfully if we can take two

so successfully if we can take two

so successfully if we can take two different stories two perceptions and

different stories two perceptions and

different stories two perceptions and create a new useful one this is

create a new useful one this is

create a new useful one this is innovation one and be ready to challenge

innovation one and be ready to challenge

innovation one and be ready to challenge is very own perception this is my

is very own perception this is my

is very own perception this is my passion this is why I chose devote my

passion this is why I chose devote my

passion this is why I chose devote my career for international deal-making

career for international deal-making

career for international deal-making helping people from around the globe

helping people from around the globe

helping people from around the globe doing business together because if we

doing business together because if we

doing business together because if we can make it we can make the world a

can make it we can make the world a

can make it we can make the world a better place and it’s also a wonderful

better place and it’s also a wonderful

better place and it’s also a wonderful opportunity for personal growth one can

opportunity for personal growth one can

opportunity for personal growth one can channel his or her very own paradigms

channel his or her very own paradigms

channel his or her very own paradigms and perceptions and adopt new ones if

and perceptions and adopt new ones if

and perceptions and adopt new ones if needed and it’s also fascinating and fun

needed and it’s also fascinating and fun

needed and it’s also fascinating and fun so the world is complex

so the world is complex

so the world is complex is the reality let’s accept it let’s

is the reality let’s accept it let’s

is the reality let’s accept it let’s celebrate it let’s enjoy the different

celebrate it let’s enjoy the different

celebrate it let’s enjoy the different way to paints men on a horse let’s work

way to paints men on a horse let’s work

way to paints men on a horse let’s work together to create new things that the

together to create new things that the

together to create new things that the world have never seen before thank you

world have never seen before thank you

world have never seen before thank you very much

very much

very much [Applause]

”

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