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Democratising capability | Mpumulelo Mfula | TEDxPretoria


[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] I’m a Township boy I grew up in a

I’m a Township boy I grew up in a

I’m a Township boy I grew up in a Township called for us and for you guys

Township called for us and for you guys

Township called for us and for you guys who are not familiar but that place it’s

who are not familiar but that place it’s

who are not familiar but that place it’s a little Township in the eastern end of

a little Township in the eastern end of

a little Township in the eastern end of how thing I loved my time shirt the same

how thing I loved my time shirt the same

how thing I loved my time shirt the same way you probably love where you grew up

way you probably love where you grew up

way you probably love where you grew up in simply because this is where I

in simply because this is where I

in simply because this is where I discovered my first dream that dream us

discovered my first dream that dream us

discovered my first dream that dream us to be a soccer player a professional

to be a soccer player a professional

to be a soccer player a professional soccer player this is quite typical for

soccer player this is quite typical for

soccer player this is quite typical for a Township boy isn’t it but what was

a Township boy isn’t it but what was

a Township boy isn’t it but what was amazing about it is that I didn’t

amazing about it is that I didn’t

amazing about it is that I didn’t discover this dream in a soccer field

discover this dream in a soccer field

discover this dream in a soccer field but rather in the streets the same

but rather in the streets the same

but rather in the streets the same streets way there’d be rocks and bricks

streets way there’d be rocks and bricks

streets way there’d be rocks and bricks lying around so we take these bricks and

lying around so we take these bricks and

lying around so we take these bricks and use them as small coal posts and then we

use them as small coal posts and then we

use them as small coal posts and then we take ball a ball if any of us had a pole

take ball a ball if any of us had a pole

take ball a ball if any of us had a pole would use it if there wasn’t a pole we

would use it if there wasn’t a pole we

would use it if there wasn’t a pole we take plastics tie them together to the

take plastics tie them together to the

take plastics tie them together to the form the round shape and that was our

form the round shape and that was our

form the round shape and that was our soccer ball so nothing really could stop

soccer ball so nothing really could stop

soccer ball so nothing really could stop us from playing and we gave this game a

us from playing and we gave this game a

us from playing and we gave this game a name we called it a team team the

name we called it a team team the

name we called it a team team the rationale behind this name is that

rationale behind this name is that

rationale behind this name is that there’s one team versus another team

there’s one team versus another team

there’s one team versus another team hands each team team so I discovered

hands each team team so I discovered

hands each team team so I discovered that the formal English name for this

that the formal English name for this

that the formal English name for this game is called street football makes

game is called street football makes

game is called street football makes sense but a much preferred team team you

sense but a much preferred team team you

sense but a much preferred team team you know it’s got that thing but we found

know it’s got that thing but we found

know it’s got that thing but we found innovation in the little that we have

innovation in the little that we have

innovation in the little that we have and that’s the beauty of it not just to

and that’s the beauty of it not just to

and that’s the beauty of it not just to play but what this did to me is that

play but what this did to me is that

play but what this did to me is that like many rather millions of little boys

like many rather millions of little boys

like many rather millions of little boys and girls in townships in South Africa

and girls in townships in South Africa

and girls in townships in South Africa it gave us the opportunity to dream for

it gave us the opportunity to dream for

it gave us the opportunity to dream for the first time and all this was afforded

the first time and all this was afforded

the first time and all this was afforded by just taking what we have now today

by just taking what we have now today

by just taking what we have now today I’m not standing here as a professional

I’m not standing here as a professional

I’m not standing here as a professional soccer player unfortunately but I’m

soccer player unfortunately but I’m

soccer player unfortunately but I’m proud to say that I’m a videographer I’m

proud to say that I’m a videographer I’m

proud to say that I’m a videographer I’m an entrepreneur in the local retail

an entrepreneur in the local retail

an entrepreneur in the local retail sector and I make furniture for a living

sector and I make furniture for a living

sector and I make furniture for a living these three identities I didn’t learn

these three identities I didn’t learn

these three identities I didn’t learn all of this

all of this

all of this from formal training but rather from the

from formal training but rather from the

from formal training but rather from the understanding that I have to use what I

understanding that I have to use what I

understanding that I have to use what I have and make the best of it now to tell

have and make the best of it now to tell

have and make the best of it now to tell the story of these three identities I’ll

the story of these three identities I’ll

the story of these three identities I’ll start with the videography this is

start with the videography this is

start with the videography this is something I stumbled upon during my

something I stumbled upon during my

something I stumbled upon during my varsity days now being a student we all

varsity days now being a student we all

varsity days now being a student we all know that being cool is still a big deal

know that being cool is still a big deal

know that being cool is still a big deal and it was back then when I was still at

and it was back then when I was still at

and it was back then when I was still at school and before so at that time being

school and before so at that time being

school and before so at that time being a blogger was a thing to be so I decided

a blogger was a thing to be so I decided

a blogger was a thing to be so I decided to join the club I launched my blog and

to join the club I launched my blog and

to join the club I launched my blog and it was called sneak peek and what I did

it was called sneak peek and what I did

it was called sneak peek and what I did was document sneaker cultures the

was document sneaker cultures the

was document sneaker cultures the African sneaker culture my approach to

African sneaker culture my approach to

African sneaker culture my approach to it was very simple each time I bump into

it was very simple each time I bump into

it was very simple each time I bump into a sneaker fanatic that was well-known or

a sneaker fanatic that was well-known or

a sneaker fanatic that was well-known or a celebrity that was into sneakers I’d

a celebrity that was into sneakers I’d

a celebrity that was into sneakers I’d ask for an interview and if they agreed

ask for an interview and if they agreed

ask for an interview and if they agreed perfect I’d take out my phone which had

perfect I’d take out my phone which had

perfect I’d take out my phone which had a two megapixel camera and I’d record

a two megapixel camera and I’d record

a two megapixel camera and I’d record the conversation I take the footage Goho

the conversation I take the footage Goho

the conversation I take the footage Goho edit it with the laptop which I used for

edit it with the laptop which I used for

edit it with the laptop which I used for school and posted it on YouTube and

school and posted it on YouTube and

school and posted it on YouTube and share it via my blog and I started put

share it via my blog and I started put

share it via my blog and I started put out my first blog post second one third

out my first blog post second one third

out my first blog post second one third one before I knew it my blogs were

one before I knew it my blogs were

one before I knew it my blogs were reaching far and wide and just like that

reaching far and wide and just like that

reaching far and wide and just like that I gained credibility within the South

I gained credibility within the South

I gained credibility within the South African sneaker fraternity and the

African sneaker fraternity and the

African sneaker fraternity and the mission was accomplished I was cool and

mission was accomplished I was cool and

mission was accomplished I was cool and verified that’s it

verified that’s it

verified that’s it I was happy now in the midst of the

I was happy now in the midst of the

I was happy now in the midst of the school I finally graduated from varsity

school I finally graduated from varsity

school I finally graduated from varsity record time at that

but reality soon set in and this reality

but reality soon set in and this reality is that I to make a living meaning I had

is that I to make a living meaning I had

is that I to make a living meaning I had to get a job a lot of us know about this

to get a job a lot of us know about this

to get a job a lot of us know about this reality so what I did was I went to

reality so what I did was I went to

reality so what I did was I went to friends of mine who already in the job

friends of mine who already in the job

friends of mine who already in the job market and I asked them how long does it

market and I asked them how long does it

market and I asked them how long does it take to get a job and the average answer

take to get a job and the average answer

take to get a job and the average answer was six months and I thought to myself

was six months and I thought to myself

was six months and I thought to myself six months is a very long time to be

six months is a very long time to be

six months is a very long time to be broke I need to make a plan and I did I

broke I need to make a plan and I did I

broke I need to make a plan and I did I mean I did make a plan and it’s

mean I did make a plan and it’s

mean I did make a plan and it’s something I heard of and it’s an online

something I heard of and it’s an online

something I heard of and it’s an online store it was fascinating so I thought to

store it was fascinating so I thought to

store it was fascinating so I thought to myself since I ran a blog it should be

myself since I ran a blog it should be

myself since I ran a blog it should be easy to manage an online store since

easy to manage an online store since

easy to manage an online store since they both online so I took my last two

they both online so I took my last two

they both online so I took my last two thousand rounds for a domain that we

thousand rounds for a domain that we

thousand rounds for a domain that we doubled our HTC online comm time our HTC

doubled our HTC online comm time our HTC

doubled our HTC online comm time our HTC is an acronym for returning home to

is an acronym for returning home to

is an acronym for returning home to create sounds cool

create sounds cool

create sounds cool so I ran with that name then with the

so I ran with that name then with the

so I ran with that name then with the rest of my money

rest of my money

rest of my money I bought a template for that website

I bought a template for that website

I bought a template for that website changed a couple of things around to

changed a couple of things around to

changed a couple of things around to make it look like a proper website at

make it look like a proper website at

make it look like a proper website at that point I needed clients so what I

that point I needed clients so what I

that point I needed clients so what I did went back to the cool Crewe’s part

did went back to the cool Crewe’s part

did went back to the cool Crewe’s part of and within that crew there were

of and within that crew there were

of and within that crew there were streets where designers

streets where designers

streets where designers local street designers these guys were

local street designers these guys were

local street designers these guys were very popular in the neighborhoods and

very popular in the neighborhoods and

very popular in the neighborhoods and other neighborhoods except they couldn’t

other neighborhoods except they couldn’t

other neighborhoods except they couldn’t sell to people outside the neighborhood

sell to people outside the neighborhood

sell to people outside the neighborhood and this is where the online platform

and this is where the online platform

and this is where the online platform came in through the online platform

came in through the online platform

came in through the online platform could sell to people outside our

could sell to people outside our

could sell to people outside our province

province

province people outside our country and at times

people outside our country and at times

people outside our country and at times people outside our continent and at this

people outside our continent and at this

people outside our continent and at this point I was happy simply because I made

point I was happy simply because I made

point I was happy simply because I made money and I was still cool and that was

money and I was still cool and that was

money and I was still cool and that was it but as time went on I learned to

it but as time went on I learned to

it but as time went on I learned to appreciate the fact that I was actually

appreciate the fact that I was actually

appreciate the fact that I was actually contributing to solving an actual

contributing to solving an actual

contributing to solving an actual problem and this problem was a

problem and this problem was a

problem and this problem was a distribution problem not only a

distribution problem not only a

distribution problem not only a distribution problem but I was playing a

distribution problem but I was playing a

distribution problem but I was playing a part in this ecosystem that allowed

part in this ecosystem that allowed

part in this ecosystem that allowed independent young entrepreneurs within

independent young entrepreneurs within

independent young entrepreneurs within the fashion industry to actually

the fashion industry to actually

the fashion industry to actually actively participate and this meant a

actively participate and this meant a

actively participate and this meant a lot as time went on a year later with

lot as time went on a year later with

lot as time went on a year later with earned enough money to develop the site

earned enough money to develop the site

earned enough money to develop the site into a proper ecommerce sites

into a proper ecommerce sites

into a proper ecommerce sites and I’m proud to say today that our HCC

and I’m proud to say today that our HCC

and I’m proud to say today that our HCC online store is amongst the leading

online store is amongst the leading

online store is amongst the leading independently owned online retail stores

independently owned online retail stores

independently owned online retail stores and this is how it looks so businesses

and this is how it looks so businesses

and this is how it looks so businesses are about solving problems and they too

are about solving problems and they too

are about solving problems and they too have a lot of problems and we faced a

have a lot of problems and we faced a

have a lot of problems and we faced a lot of challenges two years into the

lot of challenges two years into the

lot of challenges two years into the business we had come to a point whereby

business we had come to a point whereby

business we had come to a point whereby we were not making any progression with

we were not making any progression with

we were not making any progression with our online sales and this called for

our online sales and this called for

our online sales and this called for ground presence so the obvious choice is

ground presence so the obvious choice is

ground presence so the obvious choice is to get a brick-and-mortar store but we

to get a brick-and-mortar store but we

to get a brick-and-mortar store but we didn’t go that too it’s because of two

didn’t go that too it’s because of two

didn’t go that too it’s because of two main challenges the first one is that we

main challenges the first one is that we

main challenges the first one is that we were young we had so many ideas so many

were young we had so many ideas so many

were young we had so many ideas so many things to do we couldn’t be confined in

things to do we couldn’t be confined in

things to do we couldn’t be confined in a small space for eight hours every day

a small space for eight hours every day

a small space for eight hours every day the second challenge was that we simply

the second challenge was that we simply

the second challenge was that we simply could not we simply could not afford a

could not we simply could not afford a

could not we simply could not afford a commercial space and this is an actual

commercial space and this is an actual

commercial space and this is an actual reality for a lot of entrepreneurs so we

reality for a lot of entrepreneurs so we

reality for a lot of entrepreneurs so we did more research and discovered this

did more research and discovered this

did more research and discovered this concept of a mobile store I stole their

concept of a mobile store I stole their

concept of a mobile store I stole their you’d pop up would you use to pop up

you’d pop up would you use to pop up

you’d pop up would you use to pop up anyway so we went to a friend of ours

anyway so we went to a friend of ours

anyway so we went to a friend of ours called computer computer does door

called computer computer does door

called computer computer does door fittings and we introduced this concept

fittings and we introduced this concept

fittings and we introduced this concept to him he loved it and he executed he

to him he loved it and he executed he

to him he loved it and he executed he gave us the store that could fit into a

gave us the store that could fit into a

gave us the store that could fit into a car boot or backseat of a car and could

car boot or backseat of a car and could

car boot or backseat of a car and could be assembled within a few minutes and he

be assembled within a few minutes and he

be assembled within a few minutes and he assembled to that within a fraction of

assembled to that within a fraction of

assembled to that within a fraction of that time and this is how it looked it

that time and this is how it looked it

that time and this is how it looked it was amazing so amazing that sometimes

was amazing so amazing that sometimes

was amazing so amazing that sometimes when you pop up some people would be

when you pop up some people would be

when you pop up some people would be more fascinated over the store than the

more fascinated over the store than the

more fascinated over the store than the actual product that we were selling and

actual product that we were selling and

actual product that we were selling and we took a mental note of this went back

we took a mental note of this went back

we took a mental note of this went back did more research and discovered that

did more research and discovered that

did more research and discovered that the more there are more entrepreneurs

the more there are more entrepreneurs

the more there are more entrepreneurs out there that seek the same capability

out there that seek the same capability

out there that seek the same capability so we went back to computer and proposed

so we went back to computer and proposed

so we went back to computer and proposed the idea of starting this business that

the idea of starting this business that

the idea of starting this business that would offer this product he bought into

would offer this product he bought into

would offer this product he bought into it and eight months later we produced a

it and eight months later we produced a

it and eight months later we produced a couple of products that gave capability

couple of products that gave capability

couple of products that gave capability to young entrepreneurs this is a kind of

to young entrepreneurs this is a kind of

to young entrepreneurs this is a kind of entrepreneur that lives in a compact

entrepreneur that lives in a compact

entrepreneur that lives in a compact space

space

space be it at home onus in a small apartment

be it at home onus in a small apartment

be it at home onus in a small apartment this is a type of entrepreneur that

this is a type of entrepreneur that

this is a type of entrepreneur that commutes using public transport and with

commutes using public transport and with

commutes using public transport and with this product it allow him to have

this product it allow him to have

this product it allow him to have furniture that shouldn’t be stored but

furniture that shouldn’t be stored but

furniture that shouldn’t be stored but furniture that can be used at home and

furniture that can be used at home and

furniture that can be used at home and whenever they want to retail they’ll use

whenever they want to retail they’ll use

whenever they want to retail they’ll use this very same furniture so with this

this very same furniture so with this

this very same furniture so with this said all these three identities are

said all these three identities are

said all these three identities are simply not because I’m a genius

simply not because I’m a genius

simply not because I’m a genius or my friends are genius at all one

or my friends are genius at all one

or my friends are genius at all one thing we learned from that is that if we

thing we learned from that is that if we

thing we learned from that is that if we have ideas we should just thought as

have ideas we should just thought as

have ideas we should just thought as simple as that

simple as that

simple as that just start with the little that you have

just start with the little that you have

just start with the little that you have and allow yourself to develop in the

and allow yourself to develop in the

and allow yourself to develop in the process and in the development process

process and in the development process

process and in the development process we should seek innovation relevant

we should seek innovation relevant

we should seek innovation relevant innovation innovation that makes sense

innovation innovation that makes sense

innovation innovation that makes sense to an African context so that’s why it’s

to an African context so that’s why it’s

to an African context so that’s why it’s important for us here today

important for us here today

important for us here today to be like when we were kids playing in

to be like when we were kids playing in

to be like when we were kids playing in the streets using the brakes using the

the streets using the brakes using the

the streets using the brakes using the plastics to take what we have find

plastics to take what we have find

plastics to take what we have find innovation within it to allow us firstly

innovation within it to allow us firstly

innovation within it to allow us firstly to participate but not only stop there

to participate but not only stop there

to participate but not only stop there but to construct more features more

but to construct more features more

but to construct more features more products to allow more of us to

products to allow more of us to

products to allow more of us to participate and this is the mission that

participate and this is the mission that

participate and this is the mission that I and all of you here need to engage in

I and all of you here need to engage in

I and all of you here need to engage in and that mission is to democratize

and that mission is to democratize

and that mission is to democratize capability

capability

capability [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] you

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