at least on this picture you see some long-lasting items because they are from
long-lasting items because they are from
long-lasting items because they are from 300 after Christ but I still think this
300 after Christ but I still think this
300 after Christ but I still think this dress looks quite fashionable it’s a
dress looks quite fashionable it’s a
dress looks quite fashionable it’s a shift dress could be made today actually
shift dress could be made today actually
shift dress could be made today actually some nice decorations and also the Cape
some nice decorations and also the Cape
some nice decorations and also the Cape looks quite fashionable and there are
looks quite fashionable and there are
looks quite fashionable and there are actually the oldest findings of entire
actually the oldest findings of entire
actually the oldest findings of entire garments in the Nordic countries
garments in the Nordic countries
garments in the Nordic countries otherwise you find pieces of textile but
otherwise you find pieces of textile but
otherwise you find pieces of textile but they’re their oldest findings and the
they’re their oldest findings and the
they’re their oldest findings and the Cape was buried in bog and the dress was
Cape was buried in bog and the dress was
Cape was buried in bog and the dress was frozen in ice but due to climate change
frozen in ice but due to climate change
frozen in ice but due to climate change it came out and I think it’s interesting
it came out and I think it’s interesting
it came out and I think it’s interesting to know that these garments are of
to know that these garments are of
to know that these garments are of course then hand-spun hand-woven hand
course then hand-spun hand-woven hand
course then hand-spun hand-woven hand dyed and it takes a lot of time to do
dyed and it takes a lot of time to do
dyed and it takes a lot of time to do garments like that and if you would
garments like that and if you would
garments like that and if you would reconstruct these do you know what the
reconstruct these do you know what the
reconstruct these do you know what the true cost of these garments would be do
true cost of these garments would be do
true cost of these garments would be do I have any bids would somebody like to
I have any bids would somebody like to
I have any bids would somebody like to bid on the dress 10000 euros it’s not
bid on the dress 10000 euros it’s not
bid on the dress 10000 euros it’s not enough so I need a higher bid
enough so I need a higher bid
enough so I need a higher bid can I have a higher bid I’ll help you
can I have a higher bid I’ll help you
can I have a higher bid I’ll help you fifty thousand euro for the dress and
fifty thousand euro for the dress and
fifty thousand euro for the dress and the Cape it has a bit more fabric so
the Cape it has a bit more fabric so
the Cape it has a bit more fabric so it’s more expensive so it would be
it’s more expensive so it would be
it’s more expensive so it would be around seventy-five thousand euro so
around seventy-five thousand euro so
around seventy-five thousand euro so that is actually the true cost of doing
that is actually the true cost of doing
that is actually the true cost of doing a garment from sheep to the finished
a garment from sheep to the finished
a garment from sheep to the finished garment which is interesting and I also
garment which is interesting and I also
garment which is interesting and I also think there is a kind of hipster look to
think there is a kind of hipster look to
think there is a kind of hipster look to these right somehow true cost is also
these right somehow true cost is also
these right somehow true cost is also the name of this documentary film we
the name of this documentary film we
the name of this documentary film we used to have a system a fashion system
used to have a system a fashion system
used to have a system a fashion system that has absolutely nothing to do with
that has absolutely nothing to do with
that has absolutely nothing to do with the fashion industry today it has been
the fashion industry today it has been
the fashion industry today it has been reinvented
reinvented
reinvented it’s based on materialism the problem is
it’s based on materialism the problem is
it’s based on materialism the problem is that comes at a really high price Varman
that comes at a really high price Varman
that comes at a really high price Varman factory collapsed killing more than 1000
factory collapsed killing more than 1000
factory collapsed killing more than 1000 clashes between quote factory workers
clashes between quote factory workers
clashes between quote factory workers and riot police in town well you get the
and riot police in town well you get the
and riot police in town well you get the picture I guess really cheap garments
picture I guess really cheap garments
picture I guess really cheap garments fast fashion
fast fashion
fast fashion lots of people paying a price and I
lots of people paying a price and I
lots of people paying a price and I guess the title would be the true cost
guess the title would be the true cost
guess the title would be the true cost of fashion that they left out fashion
of fashion that they left out fashion
of fashion that they left out fashion the tragic event in Rana Plaza in
the tragic event in Rana Plaza in
the tragic event in Rana Plaza in Bangladesh was a 2013 and it was a real
Bangladesh was a 2013 and it was a real
Bangladesh was a 2013 and it was a real eye-opener to many many people towards
eye-opener to many many people towards
eye-opener to many many people towards fast fashion and us over consuming
fast fashion and us over consuming
fast fashion and us over consuming fashion this organization started
fashion this organization started
fashion this organization started fashion revolution org and I think it’s
fashion revolution org and I think it’s
fashion revolution org and I think it’s interesting what they do because they
interesting what they do because they
interesting what they do because they really emphasize on who is making your
really emphasize on who is making your
really emphasize on who is making your garments who is making your clothes and
garments who is making your clothes and
garments who is making your clothes and I don’t know if you look at yourself
I don’t know if you look at yourself
I don’t know if you look at yourself today do you know who did sew your
today do you know who did sew your
today do you know who did sew your garment or your clothing do you have any
garment or your clothing do you have any
garment or your clothing do you have any idea where they’re produced or what
idea where they’re produced or what
idea where they’re produced or what country it’s difficult right and every
country it’s difficult right and every
country it’s difficult right and every year actually it was last week they urge
year actually it was last week they urge
year actually it was last week they urge people to turn their clothing outside in
people to turn their clothing outside in
people to turn their clothing outside in so that you would really show the care
so that you would really show the care
so that you would really show the care label of your clothing to give people an
label of your clothing to give people an
label of your clothing to give people an idea where are your clothes produced and
idea where are your clothes produced and
idea where are your clothes produced and I can tell you where my clothes are
I can tell you where my clothes are
I can tell you where my clothes are produced this is a shirt from Uniqlo
produced this is a shirt from Uniqlo
produced this is a shirt from Uniqlo Japanese brand and I bought free for a
Japanese brand and I bought free for a
Japanese brand and I bought free for a really good price I could actually get a
really good price I could actually get a
really good price I could actually get a hundred shirts for the price of my jeans
hundred shirts for the price of my jeans
hundred shirts for the price of my jeans and the deans this one is made somewhere
and the deans this one is made somewhere
and the deans this one is made somewhere in forest and the jeans are made in the
in forest and the jeans are made in the
in forest and the jeans are made in the US and the fabric was imported to you to
US and the fabric was imported to you to
US and the fabric was imported to you to the US but they were sewn together in
the US but they were sewn together in
the US but they were sewn together in the US and they have an ID number on
the US and they have an ID number on
the US and they have an ID number on them so I could probably track the
them so I could probably track the
them so I could probably track the seamstress or the seamer who produced
seamstress or the seamer who produced
seamstress or the seamer who produced these jeans but it’s very rare that you
these jeans but it’s very rare that you
these jeans but it’s very rare that you know who produced your garment and what
know who produced your garment and what
know who produced your garment and what is sustainable material I think it’s
is sustainable material I think it’s
is sustainable material I think it’s interesting when you look at the
interesting when you look at the
interesting when you look at the building in this
building in this
building in this because they are urging to build houses
because they are urging to build houses
because they are urging to build houses in wood and this is the highest building
in wood and this is the highest building
in wood and this is the highest building in Stockholm at the moment it’s in soon
in Stockholm at the moment it’s in soon
in Stockholm at the moment it’s in soon bye bye
bye bye
bye bye and it’s by Jacqueline Linkwood and I
and it’s by Jacqueline Linkwood and I
and it’s by Jacqueline Linkwood and I don’t know if it’s the wrong thing to
don’t know if it’s the wrong thing to
don’t know if it’s the wrong thing to talk about wooden building senior but I
talk about wooden building senior but I
talk about wooden building senior but I do it anyway and people living in this
do it anyway and people living in this
do it anyway and people living in this building they can actually hear the
building they can actually hear the
building they can actually hear the weather shift because the house makes
weather shift because the house makes
weather shift because the house makes sounds when the weather’s shifting so
sounds when the weather’s shifting so
sounds when the weather’s shifting so it’s a natural process living in this
it’s a natural process living in this
it’s a natural process living in this house anyway and I think it’s
house anyway and I think it’s
house anyway and I think it’s interesting when you look at the raw
interesting when you look at the raw
interesting when you look at the raw material that we have around us this is
material that we have around us this is
material that we have around us this is a finished research project between the
a finished research project between the
a finished research project between the Aalto University the Finnish forest
Aalto University the Finnish forest
Aalto University the Finnish forest industry and Marimekko the Finnish brand
industry and Marimekko the Finnish brand
industry and Marimekko the Finnish brand you know with the flower prints and so
you know with the flower prints and so
you know with the flower prints and so on
on
on and it’s a kind of pulp fabric textile
and it’s a kind of pulp fabric textile
and it’s a kind of pulp fabric textile produced from pulp and also laser cut in
produced from pulp and also laser cut in
produced from pulp and also laser cut in this example and the idea of using
this example and the idea of using
this example and the idea of using forest or using wood for the textile
forest or using wood for the textile
forest or using wood for the textile industry is nothing new it used to be
industry is nothing new it used to be
industry is nothing new it used to be named viscose or the fancy name of
named viscose or the fancy name of
named viscose or the fancy name of artificial silk which I like art silk or
artificial silk which I like art silk or
artificial silk which I like art silk or today the brand name is Lewis L so it’s
today the brand name is Lewis L so it’s
today the brand name is Lewis L so it’s an old technique really and it’s
an old technique really and it’s
an old technique really and it’s interesting since we have so much forest
interesting since we have so much forest
interesting since we have so much forest in our country that we’re not able to
in our country that we’re not able to
in our country that we’re not able to produce or to spin the thread we really
produce or to spin the thread we really
produce or to spin the thread we really know how to make pulp we’re a big paper
know how to make pulp we’re a big paper
know how to make pulp we’re a big paper company a big country right but we can’t
company a big country right but we can’t
company a big country right but we can’t make the thread if we could make the
make the thread if we could make the
make the thread if we could make the thread we can do the weaving and you
thread we can do the weaving and you
thread we can do the weaving and you know we could do the whole chain or
know we could do the whole chain or
know we could do the whole chain or producing textiles but what’s
producing textiles but what’s
producing textiles but what’s interesting in Sweden this yellow dress
interesting in Sweden this yellow dress
interesting in Sweden this yellow dress it’s also a great research product and
it’s also a great research product and
it’s also a great research product and you can actually see it in Boris at the
you can actually see it in Boris at the
you can actually see it in Boris at the University in their smart textile
University in their smart textile
University in their smart textile Department and it’s actually in cotton
Department and it’s actually in cotton
Department and it’s actually in cotton and cotton is very very difficult to
and cotton is very very difficult to
and cotton is very very difficult to recycle because it has really short
recycle because it has really short
recycle because it has really short fibers but using the process of viscose
fibers but using the process of viscose
fibers but using the process of viscose or leaves L into cotton it’s really a
or leaves L into cotton it’s really a
or leaves L into cotton it’s really a super invention because we have so much
super invention because we have so much
super invention because we have so much leftover Cotton’s in old t-shirts that
leftover Cotton’s in old t-shirts that
leftover Cotton’s in old t-shirts that nobody wants to have anymore so we throw
nobody wants to have anymore so we throw
nobody wants to have anymore so we throw them away in the garbage and they’re
them away in the garbage and they’re
them away in the garbage and they’re being burnt you know as household
being burnt you know as household
being burnt you know as household garbage
garbage
garbage and also Victoria here on the picture
and also Victoria here on the picture
and also Victoria here on the picture Crown Princess she’s a good example on
Crown Princess she’s a good example on
Crown Princess she’s a good example on the Nobel Prize Awards she’s wearing
the Nobel Prize Awards she’s wearing
the Nobel Prize Awards she’s wearing completely renewable textile from H&M
completely renewable textile from H&M
completely renewable textile from H&M conscious collection although the fabric
conscious collection although the fabric
conscious collection although the fabric is kind of manmade in a large scale this
is kind of manmade in a large scale this
is kind of manmade in a large scale this is odd couture but I think it’s very
is odd couture but I think it’s very
is odd couture but I think it’s very interesting that she’s really lifting up
interesting that she’s really lifting up
interesting that she’s really lifting up this some materials are really easy to
this some materials are really easy to
this some materials are really easy to recycle like plastics for instance this
recycle like plastics for instance this
recycle like plastics for instance this is an art exhibition and this is about
is an art exhibition and this is about
is an art exhibition and this is about fashion and consumption and this is how
fashion and consumption and this is how
fashion and consumption and this is how long time does it take to consume potato
long time does it take to consume potato
long time does it take to consume potato chips enough from the brand of Estrela
chips enough from the brand of Estrela
chips enough from the brand of Estrela to produce one garment in this case it
to produce one garment in this case it
to produce one garment in this case it took the eater of potato chips 7 months
took the eater of potato chips 7 months
took the eater of potato chips 7 months to finish so many packages so that the
to finish so many packages so that the
to finish so many packages so that the designer Johanna turn twist could make
designer Johanna turn twist could make
designer Johanna turn twist could make this dress she’s actually circling and
this dress she’s actually circling and
this dress she’s actually circling and being a brand example or a good example
being a brand example or a good example
being a brand example or a good example of Swedish design at the Swedish
of Swedish design at the Swedish
of Swedish design at the Swedish Institute through different places in in
Institute through different places in in
Institute through different places in in the world to showcase Swedish
the world to showcase Swedish
the world to showcase Swedish sustainability so I think she’s a good
sustainability so I think she’s a good
sustainability so I think she’s a good example also even though it’s not a real
example also even though it’s not a real
example also even though it’s not a real fashion example looking at the fashion
fashion example looking at the fashion
fashion example looking at the fashion business there are many many companies
business there are many many companies
business there are many many companies trying to close the lobe doing circular
trying to close the lobe doing circular
trying to close the lobe doing circular fashion and Houdini for instance it’s
fashion and Houdini for instance it’s
fashion and Houdini for instance it’s interesting because you can rent your
interesting because you can rent your
interesting because you can rent your ski where you don’t have to invest in a
ski where you don’t have to invest in a
ski where you don’t have to invest in a really fancy ski wear and that you have
really fancy ski wear and that you have
really fancy ski wear and that you have to have in the closet for 10 years or
to have in the closet for 10 years or
to have in the closet for 10 years or something you can have something brand
something you can have something brand
something you can have something brand new every year if you do rent it from
new every year if you do rent it from
new every year if you do rent it from them and they also in their design team
them and they also in their design team
them and they also in their design team design the garments so that they’re easy
design the garments so that they’re easy
design the garments so that they’re easy to recycle again and Maccioni the
to recycle again and Maccioni the
to recycle again and Maccioni the printed cape she’s one of the first
printed cape she’s one of the first
printed cape she’s one of the first designers in Sweden that used fabrics
designers in Sweden that used fabrics
designers in Sweden that used fabrics that were cradle-to-cradle so I think
that were cradle-to-cradle so I think
that were cradle-to-cradle so I think there are many many good examples of
there are many many good examples of
there are many many good examples of people challenging the fashion systems
people challenging the fashion systems
people challenging the fashion systems really early on the guy with the cap he
really early on the guy with the cap he
really early on the guy with the cap he is actually one of the first persons in
is actually one of the first persons in
is actually one of the first persons in Sweden that actually did a commercial
Sweden that actually did a commercial
Sweden that actually did a commercial commercial
commercial
commercial brand into a new business model where
brand into a new business model where
brand into a new business model where you could actually rent the garments
you could actually rent the garments
you could actually rent the garments from this company called uniforms for
from this company called uniforms for
from this company called uniforms for the dedicated filipok a started a shop
the dedicated filipok a started a shop
the dedicated filipok a started a shop where you could have a small sort of
where you could have a small sort of
where you could have a small sort of their clothing range that you rented and
their clothing range that you rented and
their clothing range that you rented and now it’s a huge success so they have
now it’s a huge success so they have
now it’s a huge success so they have three shops where you could lease and
three shops where you could lease and
three shops where you could lease and collect the look and I think it’s
collect the look and I think it’s
collect the look and I think it’s interesting to listen to what mr.
interesting to listen to what mr.
interesting to listen to what mr. passion from H&M said by 2030 a hundred
passion from H&M said by 2030 a hundred
passion from H&M said by 2030 a hundred percent what’s in the store will be
percent what’s in the store will be
percent what’s in the store will be circular or renewable it’s not so far
circular or renewable it’s not so far
circular or renewable it’s not so far away unfortunately I would be retired so
away unfortunately I would be retired so
away unfortunately I would be retired so I can’t be a part of that fashion scene
I can’t be a part of that fashion scene
I can’t be a part of that fashion scene which is the same but anyway I think
which is the same but anyway I think
which is the same but anyway I think it’s really really challenging to think
it’s really really challenging to think
it’s really really challenging to think about that if you visit design schools
about that if you visit design schools
about that if you visit design schools there are many young designers
there are many young designers
there are many young designers especially in the textile departments
especially in the textile departments
especially in the textile departments they’re really really angry on the
they’re really really angry on the
they’re really really angry on the fashion system it’s not it’s not good to
fashion system it’s not it’s not good to
fashion system it’s not it’s not good to say that you’re from the fashion
say that you’re from the fashion
say that you’re from the fashion business when you visit them they’re
business when you visit them they’re
business when you visit them they’re really trying to explore the value of
really trying to explore the value of
really trying to explore the value of garments from the fast fashion scene so
garments from the fast fashion scene so
garments from the fast fashion scene so the red hoodie is an ordinary fast
the red hoodie is an ordinary fast
the red hoodie is an ordinary fast fashion cheap hoodie which is totally
fashion cheap hoodie which is totally
fashion cheap hoodie which is totally embroidered with this kind of
embroidered with this kind of
embroidered with this kind of folkloristic patterns that are from
folkloristic patterns that are from
folkloristic patterns that are from dolana you know from the folkloristic
dolana you know from the folkloristic
dolana you know from the folkloristic costumes so her idea was to see if the
costumes so her idea was to see if the
costumes so her idea was to see if the value of the government could be raised
value of the government could be raised
value of the government could be raised by some simple means and of course it’s
by some simple means and of course it’s
by some simple means and of course it’s all handmade or bespoke if you order
all handmade or bespoke if you order
all handmade or bespoke if you order something like that and it’s also
something like that and it’s also
something like that and it’s also interesting to see what’s hand made of
interesting to see what’s hand made of
interesting to see what’s hand made of course it takes a long time and these
course it takes a long time and these
course it takes a long time and these folkloristic knitted garments they look
folkloristic knitted garments they look
folkloristic knitted garments they look kind of cute until you see the message
kind of cute until you see the message
kind of cute until you see the message and I think it’s not such a great
and I think it’s not such a great
and I think it’s not such a great sweater to wear in Poland maybe today
sweater to wear in Poland maybe today
sweater to wear in Poland maybe today and the mittens are counting all the
and the mittens are counting all the
and the mittens are counting all the dead soldiers by that date going back
dead soldiers by that date going back
dead soldiers by that date going back American soldiers going back from Iraq
American soldiers going back from Iraq
American soldiers going back from Iraq in body bags so they look kind of nice
in body bags so they look kind of nice
in body bags so they look kind of nice but they are quite strong in their
but they are quite strong in their
but they are quite strong in their message I would say and doing crafts it
message I would say and doing crafts it
message I would say and doing crafts it takes a lot of time I don’t know how
takes a lot of time I don’t know how
takes a lot of time I don’t know how many people
many people
many people know how to knit Oh quite good hand
know how to knit Oh quite good hand
know how to knit Oh quite good hand sewing it really takes a lot of time
sewing it really takes a lot of time
sewing it really takes a lot of time this is a design student called le le
this is a design student called le le
this is a design student called le le nedra and her project is called a study
nedra and her project is called a study
nedra and her project is called a study in black and she did this black folk
in black and she did this black folk
in black and she did this black folk costume and normally folk costumes are
costume and normally folk costumes are
costume and normally folk costumes are in all kinds of colors but she decided
in all kinds of colors but she decided
in all kinds of colors but she decided to do it all in black and everything is
to do it all in black and everything is
to do it all in black and everything is hand sewn she did it the way people did
hand sewn she did it the way people did
hand sewn she did it the way people did before they had sewing machines and she
before they had sewing machines and she
before they had sewing machines and she stopped counting after 200 hours and she
stopped counting after 200 hours and she
stopped counting after 200 hours and she estimated afterwards that there were
estimated afterwards that there were
estimated afterwards that there were thousands of hours put into this garment
thousands of hours put into this garment
thousands of hours put into this garment and this one is also a good example of
and this one is also a good example of
and this one is also a good example of Swedish design traveling the world
Swedish design traveling the world
Swedish design traveling the world promoting Swedish designer Swedish
promoting Swedish designer Swedish
promoting Swedish designer Swedish sustainability which is interesting and
sustainability which is interesting and
sustainability which is interesting and I think if you do so your own garments
I think if you do so your own garments
I think if you do so your own garments you realize that the true cost of what
you realize that the true cost of what
you realize that the true cost of what you finish at home is not the same as in
you finish at home is not the same as in
you finish at home is not the same as in the first fashion companies I mean it’s
the first fashion companies I mean it’s
the first fashion companies I mean it’s just so much more expensive to go out
just so much more expensive to go out
just so much more expensive to go out and buy the fabric and then you do it on
and buy the fabric and then you do it on
and buy the fabric and then you do it on your own it takes a lot of time as well
your own it takes a lot of time as well
your own it takes a lot of time as well this is my favorite site actually where
this is my favorite site actually where
this is my favorite site actually where you can buy everything for making your
you can buy everything for making your
you can buy everything for making your own garments sneak-peek it looks like
own garments sneak-peek it looks like
own garments sneak-peek it looks like everything is from my grandmother’s time
everything is from my grandmother’s time
everything is from my grandmother’s time except really nice designs I think it’s
except really nice designs I think it’s
except really nice designs I think it’s also great to see that the noble art of
also great to see that the noble art of
also great to see that the noble art of draping fabrics you know like the Romans
draping fabrics you know like the Romans
draping fabrics you know like the Romans and the Greeks did you know putting one
and the Greeks did you know putting one
and the Greeks did you know putting one piece of just meters of cloth together
piece of just meters of cloth together
piece of just meters of cloth together it’s a good example in this dress in the
it’s a good example in this dress in the
it’s a good example in this dress in the middle it’s eight meters uncut fabric
middle it’s eight meters uncut fabric
middle it’s eight meters uncut fabric just straight fabric draped into a nice
just straight fabric draped into a nice
just straight fabric draped into a nice shape stitch together with a few hand
shape stitch together with a few hand
shape stitch together with a few hand stitches and you can wear the dress like
stitches and you can wear the dress like
stitches and you can wear the dress like this as long as you want and once you
this as long as you want and once you
this as long as you want and once you get tired you just remove the stitches
get tired you just remove the stitches
get tired you just remove the stitches and then you have eight meters of fabric
and then you have eight meters of fabric
and then you have eight meters of fabric to restart again with so I think many
to restart again with so I think many
to restart again with so I think many young designers are really pushing what
young designers are really pushing what
young designers are really pushing what fashion could be and how fashion could
fashion could be and how fashion could
fashion could be and how fashion could be more sustainable and maybe it’s a bit
be more sustainable and maybe it’s a bit
be more sustainable and maybe it’s a bit like what Couture or bespoke or going to
like what Couture or bespoke or going to
like what Couture or bespoke or going to the tailor and I think being felt with
the tailor and I think being felt with
the tailor and I think being felt with her route appear really
her route appear really
her route appear really has pushed the limit what fashion could
has pushed the limit what fashion could
has pushed the limit what fashion could be because this is a fashion collection
be because this is a fashion collection
be because this is a fashion collection even though each garment took thousands
even though each garment took thousands
even though each garment took thousands of hours and she had like I don’t know
of hours and she had like I don’t know
of hours and she had like I don’t know how many school classes helping her
how many school classes helping her
how many school classes helping her cutting all these paper pieces and
cutting all these paper pieces and
cutting all these paper pieces and putting them together into these
putting them together into these
putting them together into these fantastic garments many of them are sold
fantastic garments many of them are sold
fantastic garments many of them are sold now to museums and other places so
now to museums and other places so
now to museums and other places so they’re like ever lasting that’s a big
they’re like ever lasting that’s a big
they’re like ever lasting that’s a big contrast to the fast fashion and the
contrast to the fast fashion and the
contrast to the fast fashion and the fast fashion is really impacting us all
fast fashion is really impacting us all
fast fashion is really impacting us all every year we use 15 kilos or we buy a
every year we use 15 kilos or we buy a
every year we use 15 kilos or we buy a consequence 15 kilos of textile fashion
consequence 15 kilos of textile fashion
consequence 15 kilos of textile fashion all of us 15 kilos we recycle 8 kilos oh
all of us 15 kilos we recycle 8 kilos oh
all of us 15 kilos we recycle 8 kilos oh sorry we throw away 8 kilos in the
sorry we throw away 8 kilos in the
sorry we throw away 8 kilos in the garbage and we recycle only 3 another
garbage and we recycle only 3 another
garbage and we recycle only 3 another red stays in the closet like in
red stays in the closet like in
red stays in the closet like in Frederick’s closet so how could you be
Frederick’s closet so how could you be
Frederick’s closet so how could you be sustainable well buy nothing or buy old
sustainable well buy nothing or buy old
sustainable well buy nothing or buy old stuff or you recycle or you upcycle
stuff or you recycle or you upcycle
stuff or you recycle or you upcycle things and I would like to mention
things and I would like to mention
things and I would like to mention starts McCune and I think they’re doing
starts McCune and I think they’re doing
starts McCune and I think they’re doing a great job and I think the best product
a great job and I think the best product
a great job and I think the best product ever is the rag rag there isn’t such a
ever is the rag rag there isn’t such a
ever is the rag rag there isn’t such a beautiful product ever in recycling I
beautiful product ever in recycling I
beautiful product ever in recycling I think it’s the fantastic thing and I’m
think it’s the fantastic thing and I’m
think it’s the fantastic thing and I’m happy to see that the fashion brand
happy to see that the fashion brand
happy to see that the fashion brand Viktor and Rolf they have recycled all
Viktor and Rolf they have recycled all
Viktor and Rolf they have recycled all their old collections of leftover
their old collections of leftover
their old collections of leftover fabrics into a new fantastic collection
fabrics into a new fantastic collection
fabrics into a new fantastic collection and they were actually inspired by
and they were actually inspired by
and they were actually inspired by Swedish rag rugs when they did this
Swedish rag rugs when they did this
Swedish rag rugs when they did this collection so it’s a great way of
collection so it’s a great way of
collection so it’s a great way of reusing what is already there and why
reusing what is already there and why
reusing what is already there and why should we look into new materials why
should we look into new materials why
should we look into new materials why are companies really putting a lot of
are companies really putting a lot of
are companies really putting a lot of money into research projects and
money into research projects and
money into research projects and university studies to find new materials
university studies to find new materials
university studies to find new materials well there isn’t enough land to grow
well there isn’t enough land to grow
well there isn’t enough land to grow cotton on anymore and I guess all of you
cotton on anymore and I guess all of you
cotton on anymore and I guess all of you is wearing something in cotton today
is wearing something in cotton today
is wearing something in cotton today probably underwear or socks or something
probably underwear or socks or something
probably underwear or socks or something has caught on in it so Colton is such a
has caught on in it so Colton is such a
has caught on in it so Colton is such a problem really so new materials and
problem really so new materials and
problem really so new materials and you could do text us from almost
you could do text us from almost
you could do text us from almost anything that you could extract protein
anything that you could extract protein
anything that you could extract protein from crab shell milk and then you can
from crab shell milk and then you can
from crab shell milk and then you can discuss the thing of doing fabric on
discuss the thing of doing fabric on
discuss the thing of doing fabric on from food I don’t know about that but
from food I don’t know about that but
from food I don’t know about that but anyway and lots of really funny design
anyway and lots of really funny design
anyway and lots of really funny design experiments from design schools this is
experiments from design schools this is
experiments from design schools this is from constant Stockholm and it’s
from constant Stockholm and it’s
from constant Stockholm and it’s from kombucha you know the tea drink
from kombucha you know the tea drink
from kombucha you know the tea drink that you can drink you could use peels
that you can drink you could use peels
that you can drink you could use peels of grapes you could use peels of oranges
of grapes you could use peels of oranges
of grapes you could use peels of oranges you could use cow cheese or cow
you could use cow cheese or cow
you could use cow cheese or cow droppings to make clothing from it
droppings to make clothing from it
droppings to make clothing from it doesn’t smell promise you so there are
doesn’t smell promise you so there are
doesn’t smell promise you so there are many great examples and there are so
many great examples and there are so
many great examples and there are so many people who want to produce clothes
many people who want to produce clothes
many people who want to produce clothes and to do the coloring process in a much
and to do the coloring process in a much
and to do the coloring process in a much more natural natural way there are
more natural natural way there are
more natural natural way there are actually large industries in China and
actually large industries in China and
actually large industries in China and in India actually dying with a natural
in India actually dying with a natural
in India actually dying with a natural process again or old school materials
process again or old school materials
process again or old school materials like sheep in Norway they actually use
like sheep in Norway they actually use
like sheep in Norway they actually use all the wool in Sweden where it’s a law
all the wool in Sweden where it’s a law
all the wool in Sweden where it’s a law that you should share the wool twice a
that you should share the wool twice a
that you should share the wool twice a year
year
year most of the wool is thrown away which is
most of the wool is thrown away which is
most of the wool is thrown away which is a shame and I think Alexander stood to
a shame and I think Alexander stood to
a shame and I think Alexander stood to him the guy to the left with a cap and
him the guy to the left with a cap and
him the guy to the left with a cap and his colleague Marie Paulson who is doing
his colleague Marie Paulson who is doing
his colleague Marie Paulson who is doing sweaters hand knitted sweaters from
sweaters hand knitted sweaters from
sweaters hand knitted sweaters from Swedish wool and Swedish sheep to the
Swedish wool and Swedish sheep to the
Swedish wool and Swedish sheep to the price of two thousand euros each not
price of two thousand euros each not
price of two thousand euros each not selling too fast fashion to high-end
selling too fast fashion to high-end
selling too fast fashion to high-end shops are a really good example how to
shops are a really good example how to
shops are a really good example how to actually take old knowledge like wool or
actually take old knowledge like wool or
actually take old knowledge like wool or you could use linen or you can use flax
you could use linen or you can use flax
you could use linen or you can use flax or you could use hemp to do new things
or you could use hemp to do new things
or you could use hemp to do new things from and I think also the consumer in
from and I think also the consumer in
from and I think also the consumer in the future will be a co-producer of
the future will be a co-producer of
the future will be a co-producer of course maybe download open source
course maybe download open source
course maybe download open source fashion print something at home so there
fashion print something at home so there
fashion print something at home so there will be no frontiers or barriers maybe
will be no frontiers or barriers maybe
will be no frontiers or barriers maybe in the future but fashionistas are
in the future but fashionistas are
in the future but fashionistas are already changing the fashion system
already changing the fashion system
already changing the fashion system since they are like Fredrik they are not
since they are like Fredrik they are not
since they are like Fredrik they are not buying anything they’re detoxing their
buying anything they’re detoxing their
buying anything they’re detoxing their wardrobes and they are lending or
wardrobes and they are lending or
wardrobes and they are lending or renting their garments or they using
renting their garments or they using
renting their garments or they using biodegradable party tops so once you
biodegradable party tops so once you
biodegradable party tops so once you have had it you just throw it on the you
have had it you just throw it on the you
have had it you just throw it on the you know to compost it
know to compost it
know to compost it and bloggers are no longer getting
and bloggers are no longer getting
and bloggers are no longer getting products you know to to do their blogs
products you know to to do their blogs
products you know to to do their blogs from their going into the fitting room
from their going into the fitting room
from their going into the fitting room with piles of clothing and they do all
with piles of clothing and they do all
with piles of clothing and they do all the photo shoots in the fitting room and
the photo shoots in the fitting room and
the photo shoots in the fitting room and returning the clothing to the shops so
returning the clothing to the shops so
returning the clothing to the shops so it might not be good for the shopkeepers
it might not be good for the shopkeepers
it might not be good for the shopkeepers that they’re doing this but at least
that they’re doing this but at least
that they’re doing this but at least that are not consuming they’re doing it
that are not consuming they’re doing it
that are not consuming they’re doing it in a more circular way so I think there
in a more circular way so I think there
in a more circular way so I think there is a great hope for the fashion industry
is a great hope for the fashion industry
is a great hope for the fashion industry do you dare to challenging it I hope
do you dare to challenging it I hope
do you dare to challenging it I hope [Applause]
”
Be First to Comment