hi there everybody I see and he said I’m I’m a professor
I’m a professor
I’m a professor computer science at Northwestern and
computer science at Northwestern and
computer science at Northwestern and actually a co-founder and chief
actually a co-founder and chief
actually a co-founder and chief scientist for company called narrative
scientist for company called narrative
scientist for company called narrative science and the important thing about
science and the important thing about
science and the important thing about that is that you have to understand I
that is that you have to understand I
that is that you have to understand I care deeply about the world of ideas and
care deeply about the world of ideas and
care deeply about the world of ideas and I care equally as deeply about making
I care equally as deeply about making
I care equally as deeply about making sure that those ideas become real and
sure that those ideas become real and
sure that those ideas become real and have impact in the world so I’m going to
have impact in the world so I’m going to
have impact in the world so I’m going to talk today about computers and language
talk today about computers and language
talk today about computers and language the relationship that we have with them
the relationship that we have with them
the relationship that we have with them and the language they use to talk with
and the language they use to talk with
and the language they use to talk with us but before I do that I’m gonna tell
us but before I do that I’m gonna tell
us but before I do that I’m gonna tell you a tiny story now the point of this
you a tiny story now the point of this
you a tiny story now the point of this story is not the point of the story the
story is not the point of the story the
story is not the point of the story the point of this story is going to be that
point of this story is going to be that
point of this story is going to be that it is a story and it’s a story about my
it is a story and it’s a story about my
it is a story and it’s a story about my father and it’s a very simple story he
father and it’s a very simple story he
father and it’s a very simple story he was an orphan and he became an
was an orphan and he became an
was an orphan and he became an archeologist now if you think about that
archeologist now if you think about that
archeologist now if you think about that for a moment that means that what we’re
for a moment that means that what we’re
for a moment that means that what we’re looking at is someone who had no notion
looking at is someone who had no notion
looking at is someone who had no notion of his own personal past and he turned
of his own personal past and he turned
of his own personal past and he turned that into an obsession with uncovering
that into an obsession with uncovering
that into an obsession with uncovering the past digging up literally speaking
the past digging up literally speaking
the past digging up literally speaking the past of others the short story is
the past of others the short story is
the past of others the short story is very short but you now have a fairly
very short but you now have a fairly
very short but you now have a fairly deep understanding of some aspect of my
deep understanding of some aspect of my
deep understanding of some aspect of my father an understanding of where his
father an understanding of where his
father an understanding of where his pain was what drove him and actually why
pain was what drove him and actually why
pain was what drove him and actually why he became what he became now you get
he became what he became now you get
he became what he became now you get that not because I told you all that you
that not because I told you all that you
that not because I told you all that you get that because you know about the
get that because you know about the
get that because you know about the world and how people work and with a few
world and how people work and with a few
world and how people work and with a few pieces of information a few facts you
pieces of information a few facts you
pieces of information a few facts you can pull those facts together and turn
can pull those facts together and turn
can pull those facts together and turn them into a story in your head but I can
them into a story in your head but I can
them into a story in your head but I can do that because I know what those facts
do that because I know what those facts
do that because I know what those facts are in your head I know what those
are in your head I know what those
are in your head I know what those connections are in your head and I can
connections are in your head and I can
connections are in your head and I can provide you with the facts that I know
provide you with the facts that I know
provide you with the facts that I know that you will now connect together to
that you will now connect together to
that you will now connect together to make a story so language languages more
make a story so language languages more
make a story so language languages more than words language is our ability to
than words language is our ability to
than words language is our ability to tell stories to explain and connect and
tell stories to explain and connect and
tell stories to explain and connect and it allows us to communicate ideas to
it allows us to communicate ideas to
it allows us to communicate ideas to talk about the past to project into the
talk about the past to project into the
talk about the past to project into the future and
future and
future and to share information about ourselves
to share information about ourselves
to share information about ourselves with with others and it is astounding it
with with others and it is astounding it
with with others and it is astounding it is actually miraculous it is amazing
is actually miraculous it is amazing
is actually miraculous it is amazing that we are able to do this and it is no
that we are able to do this and it is no
that we are able to do this and it is no surprise that this skill is uniquely
surprise that this skill is uniquely
surprise that this skill is uniquely human you can teach a dog to fetch crows
human you can teach a dog to fetch crows
human you can teach a dog to fetch crows and otters use tools beavers build dams
and otters use tools beavers build dams
and otters use tools beavers build dams and they’re really not all that bright
and they’re really not all that bright
and they’re really not all that bright but humans humans we can tell each other
but humans humans we can tell each other
but humans humans we can tell each other stories about the world we can actually
stories about the world we can actually
stories about the world we can actually look at the world figure things out and
look at the world figure things out and
look at the world figure things out and express it to others but we have a new
express it to others but we have a new
express it to others but we have a new partner a partner that we are going to
partner a partner that we are going to
partner a partner that we are going to have to deal with because every day it
have to deal with because every day it
have to deal with because every day it is getting smarter and smarter and
is getting smarter and smarter and
is getting smarter and smarter and that’s the machine now my guess is that
that’s the machine now my guess is that
that’s the machine now my guess is that almost everyone in this room either has
almost everyone in this room either has
almost everyone in this room either has touched something like Siri or something
touched something like Siri or something
touched something like Siri or something like Alexa but the reality is that the
like Alexa but the reality is that the
like Alexa but the reality is that the machine still struggles with language
machine still struggles with language
machine still struggles with language and these systems as wonderful as they
and these systems as wonderful as they
and these systems as wonderful as they are our systems that don’t use language
are our systems that don’t use language
are our systems that don’t use language that use words and it’s really not
that use words and it’s really not
that use words and it’s really not surprising the model that everybody has
surprising the model that everybody has
surprising the model that everybody has is oh I want a computer that’s just like
is oh I want a computer that’s just like
is oh I want a computer that’s just like the computer on Star Trek I want to be
the computer on Star Trek I want to be
the computer on Star Trek I want to be able to talk to it and tell it things
able to talk to it and tell it things
able to talk to it and tell it things and interact with it it’ll be great just
and interact with it it’ll be great just
and interact with it it’ll be great just like Star Trek and then if you think
like Star Trek and then if you think
like Star Trek and then if you think about Star Trek for a moment but the
about Star Trek for a moment but the
about Star Trek for a moment but the next generation and jean-luc Picard he’s
next generation and jean-luc Picard he’s
next generation and jean-luc Picard he’s had a really horrible day he goes in
had a really horrible day he goes in
had a really horrible day he goes in there was a stateroom
there was a stateroom
there was a stateroom and what does he do he’s not very hot he
and what does he do he’s not very hot he
and what does he do he’s not very hot he asks for tea tea Earl Grey hot every
asks for tea tea Earl Grey hot every
asks for tea tea Earl Grey hot every time I see that I just want the computer
time I see that I just want the computer
time I see that I just want the computer to say why are you talking to me that
to say why are you talking to me that
to say why are you talking to me that way who talks to people that way I’ve
way who talks to people that way I’ve
way who talks to people that way I’ve been watching you wander through the
been watching you wander through the
been watching you wander through the ship all day I know we’re in the middle
ship all day I know we’re in the middle
ship all day I know we’re in the middle of a battle you’ve lost five crewmen as
of a battle you’ve lost five crewmen as
of a battle you’ve lost five crewmen as you got closer and closer to here I made
you got closer and closer to here I made
you got closer and closer to here I made you tea already and of course I know you
you tea already and of course I know you
you tea already and of course I know you want Earl Grey tea you always want our
want Earl Grey tea you always want our
want Earl Grey tea you always want our gray tea and you
gray tea and you
gray tea and you actually tell me it was hot that’s no
actually tell me it was hot that’s no
actually tell me it was hot that’s no way to talk to anyone I Love You Man and
way to talk to anyone I Love You Man and
way to talk to anyone I Love You Man and that should be the interaction but no
that should be the interaction but no
that should be the interaction but no tea Earl Grey hot those are words but
tea Earl Grey hot those are words but
tea Earl Grey hot those are words but they’re not language uh we have to see
they’re not language uh we have to see
they’re not language uh we have to see what language is language is a window
what language is language is a window
what language is language is a window onto the world it allows us to describe
onto the world it allows us to describe
onto the world it allows us to describe a chunk of the world to each other
a chunk of the world to each other
a chunk of the world to each other that’s what we use it for and the
that’s what we use it for and the
that’s what we use it for and the machine the machine is only going to
machine the machine is only going to
machine the machine is only going to have language it’s only gonna have
have language it’s only gonna have
have language it’s only gonna have language when we teach it how to
language when we teach it how to
language when we teach it how to articulate what it knows to us and
articulate what it knows to us and
articulate what it knows to us and that’s gonna be important because it
that’s gonna be important because it
that’s gonna be important because it knows a lot right now it knows a
knows a lot right now it knows a
knows a lot right now it knows a tremendous amount right now and it can
tremendous amount right now and it can
tremendous amount right now and it can say very very very little I mean it
say very very very little I mean it
say very very very little I mean it would be nice to think that there’s a
would be nice to think that there’s a
would be nice to think that there’s a chunk of things that it knows and then
chunk of things that it knows and then
chunk of things that it knows and then there are things that it can say and
there are things that it can say and
there are things that it can say and there’s an overlap and you know and that
there’s an overlap and you know and that
there’s an overlap and you know and that overlap will get bigger but what has
overlap will get bigger but what has
overlap will get bigger but what has been happening is not that is that the
been happening is not that is that the
been happening is not that is that the machine is no it knows more and more and
machine is no it knows more and more and
machine is no it knows more and more and more every single day and we have not
more every single day and we have not
more every single day and we have not been teaching it we have not been
been teaching it we have not been
been teaching it we have not been teaching it how to tell us about this I
teaching it how to tell us about this I
teaching it how to tell us about this I think about what it knows I mean in the
think about what it knows I mean in the
think about what it knows I mean in the early days the machine knew about itself
early days the machine knew about itself
early days the machine knew about itself it knew how often you know how it was on
it knew how often you know how it was on
it knew how often you know how it was on it knew about you know router traffic
it knew about you know router traffic
it knew about you know router traffic and knew what applications were being
and knew what applications were being
and knew what applications were being run and knew a little bit about the
run and knew a little bit about the
run and knew a little bit about the network and knew about sort of its CPU
network and knew about sort of its CPU
network and knew about sort of its CPU utilization it new things about itself
utilization it new things about itself
utilization it new things about itself but then we had a tiny change and that
but then we had a tiny change and that
but then we had a tiny change and that is we opened up the world of search we
is we opened up the world of search we
is we opened up the world of search we opened up the world of things that we
opened up the world of things that we
opened up the world of things that we could find and then it started knowing
could find and then it started knowing
could find and then it started knowing about our searches our searches in
about our searches our searches in
about our searches our searches in particular and then started knowing
particular and then started knowing
particular and then started knowing about everything absolutely everything
about everything absolutely everything
about everything absolutely everything that it knows about our home it knows
that it knows about our home it knows
that it knows about our home it knows about our car you wear Fitbit it knows
about our car you wear Fitbit it knows
about our car you wear Fitbit it knows about your it knows about how many steps
about your it knows about how many steps
about your it knows about how many steps you’ve taken it knows about our
you’ve taken it knows about our
you’ve taken it knows about our mortgages it knows about crime and knows
mortgages it knows about crime and knows
mortgages it knows about crime and knows about traffic it knows about every
about traffic it knows about every
about traffic it knows about every single finance
single finance
single finance financial interaction that has happened
financial interaction that has happened
financial interaction that has happened the world it knows about everything you
the world it knows about everything you
the world it knows about everything you buy if you buy online it knows all of
buy if you buy online it knows all of
buy if you buy online it knows all of this and in particular and this includes
this and in particular and this includes
this and in particular and this includes I have to admit this is cheating this
I have to admit this is cheating this
I have to admit this is cheating this includes video in particular we generate
includes video in particular we generate
includes video in particular we generate 2.5 Zeta bytes of data every day and you
2.5 Zeta bytes of data every day and you
2.5 Zeta bytes of data every day and you look at that you go what the hell is it
look at that you go what the hell is it
look at that you go what the hell is it is data byte what is he talking about
is data byte what is he talking about
is data byte what is he talking about this is the equivalent of a quarter of a
this is the equivalent of a quarter of a
this is the equivalent of a quarter of a million libraries of Congress generated
million libraries of Congress generated
million libraries of Congress generated every day every single day so what does
every day every single day so what does
every day every single day so what does it know it knows everything that can be
it know it knows everything that can be
it know it knows everything that can be metered and monitored and what are we
metered and monitored and what are we
metered and monitored and what are we doing we’re making sure that we can meet
doing we’re making sure that we can meet
doing we’re making sure that we can meet her and monitor everything because we
her and monitor everything because we
her and monitor everything because we want to know what’s going on in the
want to know what’s going on in the
want to know what’s going on in the world and if we can figure out how to
world and if we can figure out how to
world and if we can figure out how to find out what’s going on the world we
find out what’s going on the world we
find out what’s going on the world we want to do it we want to have sensors
want to do it we want to have sensors
want to do it we want to have sensors and and data flow from every single
and and data flow from every single
and and data flow from every single device we ever touch our refrigerators
device we ever touch our refrigerators
device we ever touch our refrigerators Dammann our toasters are the the HVAC
Dammann our toasters are the the HVAC
Dammann our toasters are the the HVAC system in our homes certainly our cars
system in our homes certainly our cars
system in our homes certainly our cars we want all this information and we want
we want all this information and we want
we want all this information and we want information about ourselves our bodies
information about ourselves our bodies
information about ourselves our bodies what we do because we want to be able to
what we do because we want to be able to
what we do because we want to be able to make great decisions there’s a problem
make great decisions there’s a problem
make great decisions there’s a problem here though and that is we would like to
here though and that is we would like to
here though and that is we would like to think that the data is pretty and clean
think that the data is pretty and clean
think that the data is pretty and clean and wonderful and we can easily figure
and wonderful and we can easily figure
and wonderful and we can easily figure out what’s going on in the world in the
out what’s going on in the world in the
out what’s going on in the world in the basis of it and in fact if you go to
basis of it and in fact if you go to
basis of it and in fact if you go to Google and you type in data and you go
Google and you type in data and you go
Google and you type in data and you go look for images you get images like this
look for images you get images like this
look for images you get images like this that are so clean and matrix like but
that are so clean and matrix like but
that are so clean and matrix like but this is really what data looks like I
this is really what data looks like I
this is really what data looks like I know this is on a good day data looks
know this is on a good day data looks
know this is on a good day data looks like rows and columns or tree structures
like rows and columns or tree structures
like rows and columns or tree structures of numbers and symbols over and over and
of numbers and symbols over and over and
of numbers and symbols over and over and over again these are often exposed to
over again these are often exposed to
over again these are often exposed to spreadsheets I’m gonna ask a question
spreadsheets I’m gonna ask a question
spreadsheets I’m gonna ask a question now I’m gonna hope I can see the answer
how many people actually give me a round
how many people actually give me a round of applause for the font if the answer
of applause for the font if the answer
of applause for the font if the answer to this following question is yes how
to this following question is yes how
to this following question is yes how many people in the last month have
many people in the last month have
many people in the last month have looked at a spreadsheet
yes the spreadsheet that is a table of
yes the spreadsheet that is a table of data rows and columns of data that you
data rows and columns of data that you
data rows and columns of data that you look for insight from your doing to
look for insight from your doing to
look for insight from your doing to gather insight from them but it’s just
gather insight from them but it’s just
gather insight from them but it’s just data that means that you are going to be
data that means that you are going to be
data that means that you are going to be looking for correlations you’re gonna be
looking for correlations you’re gonna be
looking for correlations you’re gonna be looking for matches between things
looking for matches between things
looking for matches between things you’re going to be looking for trends
you’re going to be looking for trends
you’re going to be looking for trends you are going to have to interpret the
you are going to have to interpret the
you are going to have to interpret the data we have given you and I think one
data we have given you and I think one
data we have given you and I think one of the great sins of the technologist is
of the great sins of the technologist is
of the great sins of the technologist is that we gave you spreadsheets and we
that we gave you spreadsheets and we
that we gave you spreadsheets and we told you this was the right thing to
told you this was the right thing to
told you this was the right thing to give you and you are gonna have to
give you and you are gonna have to
give you and you are gonna have to figure stuff out on the basis of that
figure stuff out on the basis of that
figure stuff out on the basis of that thing that we just gave you but
thing that we just gave you but
thing that we just gave you but spreadsheets are the tiniest version we
spreadsheets are the tiniest version we
spreadsheets are the tiniest version we have tables now we have tables now that
have tables now we have tables now that
have tables now we have tables now that are thousands of columns and millions
are thousands of columns and millions
are thousands of columns and millions upon millions of rows you can’t even
upon millions of rows you can’t even
upon millions of rows you can’t even look at that data anymore you can’t even
look at that data anymore you can’t even
look at that data anymore you can’t even understand – let alone understand that
understand – let alone understand that
understand – let alone understand that data so we’re struggling now so what do
data so we’re struggling now so what do
data so we’re struggling now so what do we do with this data all of this
we do with this data all of this
we do with this data all of this information all of this stuff that could
information all of this stuff that could
information all of this stuff that could be very helpful to us but we can’t get
be very helpful to us but we can’t get
be very helpful to us but we can’t get to it we can’t quite figure it out
to it we can’t quite figure it out
to it we can’t quite figure it out fortunately we have AI and I really do
fortunately we have AI and I really do
fortunately we have AI and I really do mean fortunately that is systems that
mean fortunately that is systems that
mean fortunately that is systems that actually by their nature can look at
actually by their nature can look at
actually by their nature can look at things like data at scale but the issue
things like data at scale but the issue
things like data at scale but the issue is making sure the AI can talk to us and
is making sure the AI can talk to us and
is making sure the AI can talk to us and tell us things so imagine for a moment
tell us things so imagine for a moment
tell us things so imagine for a moment that we start thinking about AI and we
that we start thinking about AI and we
that we start thinking about AI and we think well what are we gonna do in terms
think well what are we gonna do in terms
think well what are we gonna do in terms of having it talk to us well what we’re
of having it talk to us well what we’re
of having it talk to us well what we’re gonna have to do is give it something
gonna have to do is give it something
gonna have to do is give it something and we’re gonna give it as natural
and we’re gonna give it as natural
and we’re gonna give it as natural language generation the ability to
language generation the ability to
language generation the ability to generate language and when I say
generate language and when I say
generate language and when I say language here I don’t mean words
language here I don’t mean words
language here I don’t mean words I mean language I mean the stories and
I mean language I mean the stories and
I mean language I mean the stories and explanations and the connections that we
explanations and the connections that we
explanations and the connections that we give each other so imagine this or
give each other so imagine this or
give each other so imagine this or actually don’t even have to imagine it
actually don’t even have to imagine it
actually don’t even have to imagine it it’s right in front of you the tiniest
it’s right in front of you the tiniest
it’s right in front of you the tiniest of spreadsheets two tables one that has
of spreadsheets two tables one that has
of spreadsheets two tables one that has a list of lists on a quarterly basis of
a list of lists on a quarterly basis of
a list of lists on a quarterly basis of the sales for the sales for either the
the sales for the sales for either the
the sales for the sales for either the large widget or small widget that’s all
large widget or small widget that’s all
large widget or small widget that’s all it is and then
it is and then
it is and then the table that tells you given that
the table that tells you given that
the table that tells you given that we’ve got a nice we’ve got a nicely
we’ve got a nice we’ve got a nicely
we’ve got a nice we’ve got a nicely designed table that tells you the names
designed table that tells you the names
designed table that tells you the names of these things now almost anyone in
of these things now almost anyone in
of these things now almost anyone in this room given a few minutes could look
this room given a few minutes could look
this room given a few minutes could look at this suss it out and figure out what
at this suss it out and figure out what
at this suss it out and figure out what was going on in the world not what’s
was going on in the world not what’s
was going on in the world not what’s going on the data but what’s going on
going on the data but what’s going on
going on the data but what’s going on the world on the basis this this is a
the world on the basis this this is a
the world on the basis this this is a product this is sales as quarters you’ve
product this is sales as quarters you’ve
product this is sales as quarters you’ve got two products you’ve got a year but
got two products you’ve got a year but
got two products you’ve got a year but what would be much more interesting
what would be much more interesting
what would be much more interesting would be to do this now that little
would be to do this now that little
would be to do this now that little circle on the left every time you see
circle on the left every time you see
circle on the left every time you see that circle from now on that means a
that circle from now on that means a
that circle from now on that means a machine generated what you’re looking at
machine generated what you’re looking at
machine generated what you’re looking at a machine generated not a human being
a machine generated not a human being
a machine generated not a human being but a machine generated it and what you
but a machine generated it and what you
but a machine generated it and what you get here is a description of the fact
get here is a description of the fact
get here is a description of the fact that the large widget is still doing
that the large widget is still doing
that the large widget is still doing better than the small widget but it’s on
better than the small widget but it’s on
better than the small widget but it’s on the decline while the small widget is on
the decline while the small widget is on
the decline while the small widget is on the rise a very simple observation that
the rise a very simple observation that
the rise a very simple observation that you could make but a machine can make it
you could make but a machine can make it
you could make but a machine can make it a machine can make this observation on
a machine can make this observation on
a machine can make this observation on instantaneously and you don’t have to
instantaneously and you don’t have to
instantaneously and you don’t have to wrestle with that anymore instead you
wrestle with that anymore instead you
wrestle with that anymore instead you just have to read it so this is the
just have to read it so this is the
just have to read it so this is the notion of automatically generating
notion of automatically generating
notion of automatically generating language from facts from information
language from facts from information
language from facts from information machine knows from things that the
machine knows from things that the
machine knows from things that the Machine understands but let’s look at
Machine understands but let’s look at
Machine understands but let’s look at that spreadsheet again where are the
that spreadsheet again where are the
that spreadsheet again where are the facts there are no facts here it’s
facts there are no facts here it’s
facts there are no facts here it’s columns and rows of data in order to
columns and rows of data in order to
columns and rows of data in order to make this into facts you actually do
make this into facts you actually do
make this into facts you actually do what you did with my earlier story you
what you did with my earlier story you
what you did with my earlier story you look at this and you could figure out oh
look at this and you could figure out oh
look at this and you could figure out oh it’s quarter that means oh that’s that’s
it’s quarter that means oh that’s that’s
it’s quarter that means oh that’s that’s sometime
sometime
sometime um product actually that’s some just you
um product actually that’s some just you
um product actually that’s some just you know thing that is indentify or and some
know thing that is indentify or and some
know thing that is indentify or and some entity in the world sales well that’s a
entity in the world sales well that’s a
entity in the world sales well that’s a metric I care about I care about how
metric I care about I care about how
metric I care about I care about how well things sell and then this other tab
well things sell and then this other tab
well things sell and then this other tab you go oh that’s the name of the thing I
you go oh that’s the name of the thing I
you go oh that’s the name of the thing I know that and you pull that together and
know that and you pull that together and
know that and you pull that together and in order for a machine to tell you
in order for a machine to tell you
in order for a machine to tell you what’s going on it is to do the same
what’s going on it is to do the same
what’s going on it is to do the same thing it has to look at that in order to
thing it has to look at that in order to
thing it has to look at that in order to get to a single even a single sentence
get to a single even a single sentence
get to a single even a single sentence describing what’s happening in the world
describing what’s happening in the world
describing what’s happening in the world not just in the data and so the notion
not just in the data and so the notion
not just in the data and so the notion here is that language actually requires
here is that language actually requires
here is that language actually requires that you understand the data and you’ll
that you understand the data and you’ll
that you understand the data and you’ll have to understand what
have to understand what
have to understand what the data mean that is you have to have a
the data mean that is you have to have a
the data mean that is you have to have a model of the world in your head and when
model of the world in your head and when
model of the world in your head and when I say your head I mean your head and
I say your head I mean your head and
I say your head I mean your head and then the machine has to have the same
then the machine has to have the same
then the machine has to have the same thing and this isn’t just natural
thing and this isn’t just natural
thing and this isn’t just natural language generation this is the idea of
language generation this is the idea of
language generation this is the idea of advanced natural language generation the
advanced natural language generation the
advanced natural language generation the idea that what you’ve got to do is build
idea that what you’ve got to do is build
idea that what you’ve got to do is build systems that understand enough of the
systems that understand enough of the
systems that understand enough of the world the world that we care about so
world the world that we care about so
world the world that we care about so they can actually generate they can
they can actually generate they can
they can actually generate they can actually generate information for us
actually generate information for us
actually generate information for us generate language for us generate the
generate language for us generate the
generate language for us generate the stories that we care about as I said
stories that we care about as I said
stories that we care about as I said that’s a nice idea this is a nice
that’s a nice idea this is a nice
that’s a nice idea this is a nice implementation of that idea this is what
implementation of that idea this is what
implementation of that idea this is what quill does quill looks at the world of
quill does quill looks at the world of
quill does quill looks at the world of data and turns it into the world of
data and turns it into the world of
data and turns it into the world of language again not just words but the
language again not just words but the
language again not just words but the stories explanations connections that we
stories explanations connections that we
stories explanations connections that we need to understand what’s going on in
need to understand what’s going on in
need to understand what’s going on in the world and it does so using three
the world and it does so using three
the world and it does so using three very straightforward steps the first
very straightforward steps the first
very straightforward steps the first thing it does is when it’s trying to
thing it does is when it’s trying to
thing it does is when it’s trying to connect that world of data with the
connect that world of data with the
connect that world of data with the world of us the first thing it does is
world of us the first thing it does is
world of us the first thing it does is something that is very very very that’s
something that is very very very that’s
something that is very very very that’s very very very machine-like it does some
very very very machine-like it does some
very very very machine-like it does some analysis of what’s going on and
analysis of what’s going on and
analysis of what’s going on and generates a set of facts then it looks
generates a set of facts then it looks
generates a set of facts then it looks at those facts and it figures out what’s
at those facts and it figures out what’s
at those facts and it figures out what’s more or less important what am I going
more or less important what am I going
more or less important what am I going to tell you and then once it figures out
to tell you and then once it figures out
to tell you and then once it figures out that and organizes it it turns it into a
that and organizes it it turns it into a
that and organizes it it turns it into a story that is in language form and it
story that is in language form and it
story that is in language form and it informs you and this whole notion of
informs you and this whole notion of
informs you and this whole notion of data facts and language data because
data facts and language data because
data facts and language data because that’s the lens under the world facts
that’s the lens under the world facts
that’s the lens under the world facts because that’s a characterization of
because that’s a characterization of
because that’s a characterization of what’s happening and then language is
what’s happening and then language is
what’s happening and then language is the way in which we and the machine can
the way in which we and the machine can
the way in which we and the machine can tell us things that is what opens the
tell us things that is what opens the
tell us things that is what opens the world for us and that is what allows the
world for us and that is what allows the
world for us and that is what allows the system quill to look at the world of
system quill to look at the world of
system quill to look at the world of data and tell us about it so what does
data and tell us about it so what does
data and tell us about it so what does this mean it means that everyone in this
this mean it means that everyone in this
this mean it means that everyone in this room who raised their hand for
room who raised their hand for
room who raised their hand for spreadsheet there’s gonna be able to put
spreadsheet there’s gonna be able to put
spreadsheet there’s gonna be able to put their hand down in a few years because I
their hand down in a few years because I
their hand down in a few years because I managing that you’ve got a spreadsheet
managing that you’ve got a spreadsheet
managing that you’ve got a spreadsheet that describes everything that’s going
that describes everything that’s going
that describes everything that’s going on in your grocery store but you’re
on in your grocery store but you’re
on in your grocery store but you’re running a deli or you’re running a
running a deli or you’re running a
running a deli or you’re running a bakery or you’re running the dairy
bakery or you’re running the dairy
bakery or you’re running the dairy you’re not gonna want to spend your time
you’re not gonna want to spend your time
you’re not gonna want to spend your time looking at all that data and restful
looking at all that data and restful
looking at all that data and restful with it it’s not what you do you run a
with it it’s not what you do you run a
with it it’s not what you do you run a bakery you’re not a data analyst so
bakery you’re not a data analyst so
bakery you’re not a data analyst so instead of doing that why not take that
instead of doing that why not take that
instead of doing that why not take that data and hand it to a system like well
data and hand it to a system like well
data and hand it to a system like well and have it tell you just tell you
and have it tell you just tell you
and have it tell you just tell you what’s happening and in fact not only
what’s happening and in fact not only
what’s happening and in fact not only tell you what happened it’s happening
tell you what happened it’s happening
tell you what happened it’s happening but suggest to you that you might have
but suggest to you that you might have
but suggest to you that you might have some waste in some area and there’s a
some waste in some area and there’s a
some waste in some area and there’s a lot of waste over here but then there’s
lot of waste over here but then there’s
lot of waste over here but then there’s less waste over here but the waste over
less waste over here but the waste over
less waste over here but the waste over here it doesn’t really matter that much
here it doesn’t really matter that much
here it doesn’t really matter that much these aren’t expensive things you don’t
these aren’t expensive things you don’t
these aren’t expensive things you don’t sell a lot of them but there’s the waste
sell a lot of them but there’s the waste
sell a lot of them but there’s the waste over here that you can actually fix and
over here that you can actually fix and
over here that you can actually fix and actually use so you can sell things of
actually use so you can sell things of
actually use so you can sell things of course we don’t all work in grocery
course we don’t all work in grocery
course we don’t all work in grocery stores but a lot of us go to the beach
stores but a lot of us go to the beach
stores but a lot of us go to the beach and it would be nice to know how how
and it would be nice to know how how
and it would be nice to know how how healthy our beaches are and one way to
healthy our beaches are and one way to
healthy our beaches are and one way to do that would be what’s Chicago does
do that would be what’s Chicago does
do that would be what’s Chicago does Chicago has sensors all up and down the
Chicago has sensors all up and down the
Chicago has sensors all up and down the lakefront that really actually allow you
lakefront that really actually allow you
lakefront that really actually allow you to figure out the the how are the
to figure out the the how are the
to figure out the the how are the quality of the beach itself the quality
quality of the beach itself the quality
quality of the beach itself the quality the beachfront front on this day the
the beachfront front on this day the
the beachfront front on this day the problem is it’s in a massive table and
problem is it’s in a massive table and
problem is it’s in a massive table and at any given day my guess is there are
at any given day my guess is there are
at any given day my guess is there are five people in the city of Chicago who
five people in the city of Chicago who
five people in the city of Chicago who look at the table and figure out what’s
look at the table and figure out what’s
look at the table and figure out what’s going along with the beaches maybe five
going along with the beaches maybe five
going along with the beaches maybe five but you can take that and you can turn
but you can take that and you can turn
but you can take that and you can turn it into something else you can turn it
it into something else you can turn it
it into something else you can turn it into something that actually tells you
into something that actually tells you
into something that actually tells you what the best Beach is that right now
what the best Beach is that right now
what the best Beach is that right now this is the best beach and much more
this is the best beach and much more
this is the best beach and much more important often is it’ll tell you where
important often is it’ll tell you where
important often is it’ll tell you where the worst beach is and if you were gonna
the worst beach is and if you were gonna
the worst beach is and if you were gonna go to the worst beach what do you want
go to the worst beach what do you want
go to the worst beach what do you want what do you need you need to know the
what do you need you need to know the
what do you need you need to know the best alternative the one that’s closest
best alternative the one that’s closest
best alternative the one that’s closest to you and so you can take data that
to you and so you can take data that
to you and so you can take data that five people can understand and you can
five people can understand and you can
five people can understand and you can turn into language that anyone who can
turn into language that anyone who can
turn into language that anyone who can read can understand that every single
read can understand that every single
read can understand that every single parent who’s thinking about going to the
parent who’s thinking about going to the
parent who’s thinking about going to the beach can understand and you turn the
beach can understand and you turn the
beach can understand and you turn the world of data into the world of
world of data into the world of
world of data into the world of information and finally there’s testing
information and finally there’s testing
information and finally there’s testing again quick round of applause who has
again quick round of applause who has
again quick round of applause who has either had a child taking a standardized
either had a child taking a standardized
either had a child taking a standardized test or has taken a standardized test in
test or has taken a standardized test in
test or has taken a standardized test in the last I’ll give you six months six
the last I’ll give you six months six
the last I’ll give you six months six months standardized tests are all about
months standardized tests are all about
months standardized tests are all about the past about looking backwards the
the past about looking backwards the
the past about looking backwards the problem is that there’s data there
problem is that there’s data there
problem is that there’s data there that’s useful but there’s nobody who’s
that’s useful but there’s nobody who’s
that’s useful but there’s nobody who’s going to be able to manage it and turn
going to be able to manage it and turn
going to be able to manage it and turn into something effective it’s fabulous
into something effective it’s fabulous
into something effective it’s fabulous data it’s wonderful data but it’s all
data it’s wonderful data but it’s all
data it’s wonderful data but it’s all about the past and it all is about a
about the past and it all is about a
about the past and it all is about a number you got a 97 great what am I
number you got a 97 great what am I
number you got a 97 great what am I supposed to do with that well that puts
supposed to do with that well that puts
supposed to do with that well that puts you in this 90 second 92nd percentile
you in this 90 second 92nd percentile
you in this 90 second 92nd percentile great what am I supposed to do with that
great what am I supposed to do with that
great what am I supposed to do with that and instead you can do something else
and instead you can do something else
and instead you can do something else and that is you can turn that data into
and that is you can turn that data into
and that is you can turn that data into information that can actually reshape
information that can actually reshape
information that can actually reshape the way we think about education and
the way we think about education and
the way we think about education and sure you start off with retrospective
sure you start off with retrospective
sure you start off with retrospective here’s how you did and maybe you did
here’s how you did and maybe you did
here’s how you did and maybe you did something you did badly in an area what
something you did badly in an area what
something you did badly in an area what other people’s our people are doing well
other people’s our people are doing well
other people’s our people are doing well but much more important because I know
but much more important because I know
but much more important because I know what you did wrong I can tell you how to
what you did wrong I can tell you how to
what you did wrong I can tell you how to fix it and the data is there the
fix it and the data is there the
fix it and the data is there the information is there but it has to be
information is there but it has to be
information is there but it has to be understood by the Machine and then
understood by the Machine and then
understood by the Machine and then turned into language and as I said that
turned into language and as I said that
turned into language and as I said that little circle means the machine
little circle means the machine
little circle means the machine generated it that is a machine taking
generated it that is a machine taking
generated it that is a machine taking care of business for us
care of business for us
care of business for us in a way that we cannot at scale we
in a way that we cannot at scale we
in a way that we cannot at scale we cannot do in brick-and-mortar world so
cannot do in brick-and-mortar world so
cannot do in brick-and-mortar world so it’s really all about this notion of
it’s really all about this notion of
it’s really all about this notion of inform of analyze infer and inform it’s
inform of analyze infer and inform it’s
inform of analyze infer and inform it’s this notion of moving data to facts
this notion of moving data to facts
this notion of moving data to facts facts into stories stories into the
facts into stories stories into the
facts into stories stories into the language and it’s the language it’s this
language and it’s the language it’s this
language and it’s the language it’s this language capability that will allow the
language capability that will allow the
language capability that will allow the machine to take everything it knows and
machine to take everything it knows and
machine to take everything it knows and tell us about it to share its stories
tell us about it to share its stories
tell us about it to share its stories it’s how we can humanize the machine and
it’s how we can humanize the machine and
it’s how we can humanize the machine and in reality it’s how we can turn the
in reality it’s how we can turn the
in reality it’s how we can turn the machine into a partner and that’s what
machine into a partner and that’s what
machine into a partner and that’s what quill does
quill does
quill does thank you
thank you
thank you [Applause]
”
Be First to Comment