sometimes my husband and I world with dinner party where we meet new people
dinner party where we meet new people
dinner party where we meet new people talking about whether the conversation
talking about whether the conversation
talking about whether the conversation turns to what we do for a living I am a
turns to what we do for a living I am a
turns to what we do for a living I am a professor of chemistry my husband says
professor of chemistry my husband says
professor of chemistry my husband says and he continues to say he develops
and he continues to say he develops
and he continues to say he develops methods to better measure the mass of
methods to better measure the mass of
methods to better measure the mass of atoms everyone is totally impressed and
atoms everyone is totally impressed and
atoms everyone is totally impressed and full of expectation they turn to me and
full of expectation they turn to me and
full of expectation they turn to me and I think what am I gonna say mother of
I think what am I gonna say mother of
I think what am I gonna say mother of two social scientists in the end I just
two social scientists in the end I just
two social scientists in the end I just say it as it is I’m a tourism researcher
say it as it is I’m a tourism researcher
say it as it is I’m a tourism researcher well nobody’s impressed anymore in fact
well nobody’s impressed anymore in fact
well nobody’s impressed anymore in fact there’s an awkward silence and people
there’s an awkward silence and people
there’s an awkward silence and people say things like oh that’s lovely
say things like oh that’s lovely
say things like oh that’s lovely I like to travel too so I thought I take
I like to travel too so I thought I take
I like to travel too so I thought I take the opportunity today to ask you for a
the opportunity today to ask you for a
the opportunity today to ask you for a favor if you ever meet the tourism
favor if you ever meet the tourism
favor if you ever meet the tourism researcher the dinner party
researcher the dinner party
researcher the dinner party please be nice to them but I can’t ask
please be nice to them but I can’t ask
please be nice to them but I can’t ask you for this favor without convincing
you for this favor without convincing
you for this favor without convincing you of two things
you of two things
you of two things the first one is tourism research is
the first one is tourism research is
the first one is tourism research is tricky it’s right up there with weighing
tricky it’s right up there with weighing
tricky it’s right up there with weighing the mass of atoms and secondly tourism
the mass of atoms and secondly tourism
the mass of atoms and secondly tourism research can change the world
research can change the world
research can change the world now before I convince you of this let me
now before I convince you of this let me
now before I convince you of this let me show you the size of the tourism
show you the size of the tourism
show you the size of the tourism industry internationally what you see
industry internationally what you see
industry internationally what you see here is a bar chart showing you the
here is a bar chart showing you the
here is a bar chart showing you the number of international tourists
number of international tourists
number of international tourists traveling every single year so at the
traveling every single year so at the
traveling every single year so at the very start 1995 to 2015 the number
very start 1995 to 2015 the number
very start 1995 to 2015 the number doubled in 2015 1.2 billion
doubled in 2015 1.2 billion
doubled in 2015 1.2 billion international tourists traveled every
international tourists traveled every
international tourists traveled every single year and it’s not stopping there
single year and it’s not stopping there
single year and it’s not stopping there the last bar you see is 2030 where we
the last bar you see is 2030 where we
the last bar you see is 2030 where we are predicting 1.8 billion international
are predicting 1.8 billion international
are predicting 1.8 billion international tourists on top of that we’ve got
tourists on top of that we’ve got
tourists on top of that we’ve got another five to six billion domestic
another five to six billion domestic
another five to six billion domestic tourists travelling and every day today
tourists travelling and every day today
tourists travelling and every day today more than eight million people are
more than eight million people are
more than eight million people are sitting in an airplane this is a massive
sitting in an airplane this is a massive
sitting in an airplane this is a massive massive industry and that comes with
massive industry and that comes with
massive industry and that comes with social and economic benefits the tourism
social and economic benefits the tourism
social and economic benefits the tourism industry contributes 10% to the global
industry contributes 10% to the global
industry contributes 10% to the global GDP and is responsible for one out of
GDP and is responsible for one out of
GDP and is responsible for one out of every 11 jobs on the planet that’s
every 11 jobs on the planet that’s
every 11 jobs on the planet that’s fantastic but it comes at a price
fantastic but it comes at a price
fantastic but it comes at a price tourism also contributes up to 12.5
tourism also contributes up to 12.5
tourism also contributes up to 12.5 percent to glow
percent to glow
percent to glow warming generates 5% of co2 emissions 35
warming generates 5% of co2 emissions 35
warming generates 5% of co2 emissions 35 million tons of solid waste every year
million tons of solid waste every year
million tons of solid waste every year and accommodation alone that hotels
and accommodation alone that hotels
and accommodation alone that hotels motels B & Bs use 1.3 cubic kilometers
motels B & Bs use 1.3 cubic kilometers
motels B & Bs use 1.3 cubic kilometers of water every single year so if we want
of water every single year so if we want
of water every single year so if we want to protect the 10% GDP and if we want to
to protect the 10% GDP and if we want to
to protect the 10% GDP and if we want to secure 1 out of 11 jobs we must make the
secure 1 out of 11 jobs we must make the
secure 1 out of 11 jobs we must make the tourism industry more environmentally
tourism industry more environmentally
tourism industry more environmentally friendly now how can we do that
friendly now how can we do that
friendly now how can we do that governments could regulate tourism but
governments could regulate tourism but
governments could regulate tourism but in so doing they sacrifice tourism
in so doing they sacrifice tourism
in so doing they sacrifice tourism revenue so most of them don’t tourism
revenue so most of them don’t tourism
revenue so most of them don’t tourism industry could self-regulate but in so
industry could self-regulate but in so
industry could self-regulate but in so doing they reduce their profit it
doing they reduce their profit it
doing they reduce their profit it affects their bottom line so most of
affects their bottom line so most of
affects their bottom line so most of them don’t what does that leave us with
them don’t what does that leave us with
them don’t what does that leave us with well it leaves us with you and me with
well it leaves us with you and me with
well it leaves us with you and me with the tourists and that sounds pretty
the tourists and that sounds pretty
the tourists and that sounds pretty desperate doesn’t it yeah but remember
desperate doesn’t it yeah but remember
desperate doesn’t it yeah but remember there’s 1.2 billion international and
there’s 1.2 billion international and
there’s 1.2 billion international and there are five to six billion domestic
there are five to six billion domestic
there are five to six billion domestic tourists so that’s a lot of people and
tourists so that’s a lot of people and
tourists so that’s a lot of people and if we could convince just a small
if we could convince just a small
if we could convince just a small fraction of these people to behave a
fraction of these people to behave a
fraction of these people to behave a little bit more environmentally friendly
little bit more environmentally friendly
little bit more environmentally friendly it could have a big impact on the
it could have a big impact on the
it could have a big impact on the sustainability of the tourism industry
sustainability of the tourism industry
sustainability of the tourism industry now that shouldn’t be hard after all
now that shouldn’t be hard after all
now that shouldn’t be hard after all tourists like the environment and
tourists like the environment and
tourists like the environment and tourists say they consider the
tourists say they consider the
tourists say they consider the environment when they made a booking
environment when they made a booking
environment when they made a booking decisions well we tested this with boats
decisions well we tested this with boats
decisions well we tested this with boats we asked people who were just bought a
we asked people who were just bought a
we asked people who were just bought a ticket for one of two boats why they
ticket for one of two boats why they
ticket for one of two boats why they chose this particular boat tour and we
chose this particular boat tour and we
chose this particular boat tour and we asked them whether they considered the
asked them whether they considered the
asked them whether they considered the environment when they chose the boat
environment when they chose the boat
environment when they chose the boat tour and good news 60% of our study
tour and good news 60% of our study
tour and good news 60% of our study participants said yes I considered the
participants said yes I considered the
participants said yes I considered the environment when I chose my boat tour
environment when I chose my boat tour
environment when I chose my boat tour well after that we hopped on the boat
well after that we hopped on the boat
well after that we hopped on the boat with them and you should know that the
with them and you should know that the
with them and you should know that the two boats were identical except for one
two boats were identical except for one
two boats were identical except for one thing one boat was eco certified the
thing one boat was eco certified the
thing one boat was eco certified the other one was not so we hopped on the
other one was not so we hopped on the
other one was not so we hopped on the boat with them and we asked one
boat with them and we asked one
boat with them and we asked one additional question is the boat on which
additional question is the boat on which
additional question is the boat on which you are right now eco certified or is it
you are right now eco certified or is it
you are right now eco certified or is it not and guess what
not and guess what
not and guess what only 23 percent of the people on the eco
only 23 percent of the people on the eco
only 23 percent of the people on the eco certified boat gave us the correct
certified boat gave us the correct
certified boat gave us the correct answer that means only 14 percent of our
answer that means only 14 percent of our
answer that means only 14 percent of our study participants were actually on the
study participants were actually on the
study participants were actually on the eco solidified boat and knew that they
eco solidified boat and knew that they
eco solidified boat and knew that they were on the eco certified boat so that’s
were on the eco certified boat so that’s
were on the eco certified boat so that’s not very
not very
not very it tells us that tourists love the
it tells us that tourists love the
it tells us that tourists love the environment they tell us the considered
environment they tell us the considered
environment they tell us the considered the environment when they go on vacation
the environment when they go on vacation
the environment when they go on vacation but really they don’t all right so we
but really they don’t all right so we
but really they don’t all right so we thought all right fair enough there’s
thought all right fair enough there’s
thought all right fair enough there’s got to be at least some dedicated
got to be at least some dedicated
got to be at least some dedicated environmentalists who are gonna put
environmentalists who are gonna put
environmentalists who are gonna put their money where their mouth is
their money where their mouth is
their money where their mouth is so we approach volunteering
so we approach volunteering
so we approach volunteering organizations environmental volunteering
organizations environmental volunteering
organizations environmental volunteering organizations and we ask could we
organizations and we ask could we
organizations and we ask could we interview your volunteers and we
interview your volunteers and we
interview your volunteers and we interviewed quite a few of them but only
interviewed quite a few of them but only
interviewed quite a few of them but only one mention the environment at all when
one mention the environment at all when
one mention the environment at all when talking about the last vacation
talking about the last vacation
talking about the last vacation we then reminded them that tourism is
we then reminded them that tourism is
we then reminded them that tourism is not particularly environmentally
not particularly environmentally
not particularly environmentally friendly and they all knew it not only
friendly and they all knew it not only
friendly and they all knew it not only did they know it they felt quite guilty
did they know it they felt quite guilty
did they know it they felt quite guilty about it but the guilt did not translate
about it but the guilt did not translate
about it but the guilt did not translate into behavior instead they came up with
into behavior instead they came up with
into behavior instead they came up with a very rich portfolio of explanations
a very rich portfolio of explanations
a very rich portfolio of explanations excuses why they can’t behave
excuses why they can’t behave
excuses why they can’t behave environmentally friendly yeah sure my
environmentally friendly yeah sure my
environmentally friendly yeah sure my holiday is not good for the environment
holiday is not good for the environment
holiday is not good for the environment but look at these mass tourists they’re
but look at these mass tourists they’re
but look at these mass tourists they’re much worse than me my grandmother is
much worse than me my grandmother is
much worse than me my grandmother is sick she lives in Europe I have to visit
sick she lives in Europe I have to visit
sick she lives in Europe I have to visit her I have to travel for work yeah sure
her I have to travel for work yeah sure
her I have to travel for work yeah sure the tourism industry is bad but look at
the tourism industry is bad but look at
the tourism industry is bad but look at the coal industry the mining industry
the coal industry the mining industry
the coal industry the mining industry much worse much worse I cannot afford
much worse much worse I cannot afford
much worse much worse I cannot afford booking into an eco-lodge
booking into an eco-lodge
booking into an eco-lodge it’s too expensive so a large number of
it’s too expensive so a large number of
it’s too expensive so a large number of excuses but what we learn from this
excuses but what we learn from this
excuses but what we learn from this study is that even tree-hugging hippies
study is that even tree-hugging hippies
study is that even tree-hugging hippies like me do not behave environmentally
like me do not behave environmentally
like me do not behave environmentally friendly when they go on vacation so we
friendly when they go on vacation so we
friendly when they go on vacation so we thought what can we do maybe we need to
thought what can we do maybe we need to
thought what can we do maybe we need to remind people we haven’t given up hope
remind people we haven’t given up hope
remind people we haven’t given up hope in humanity we think maybe we go move in
in humanity we think maybe we go move in
in humanity we think maybe we go move in a hotel we just forget our bad habits
a hotel we just forget our bad habits
a hotel we just forget our bad habits and what we need to do is we need to
and what we need to do is we need to
and what we need to do is we need to remind people to do the right thing so
remind people to do the right thing so
remind people to do the right thing so we went into a four-star hotel and
we went into a four-star hotel and
we went into a four-star hotel and installed electrometers in almost a
installed electrometers in almost a
installed electrometers in almost a hundred hotel rooms and we then measured
hundred hotel rooms and we then measured
hundred hotel rooms and we then measured the baseline electricity use in all
the baseline electricity use in all
the baseline electricity use in all those hotel rooms then we used little
those hotel rooms then we used little
those hotel rooms then we used little stickers three different kinds one that
stickers three different kinds one that
stickers three different kinds one that was kind of a bit boring reminding
was kind of a bit boring reminding
was kind of a bit boring reminding people to save electricity one that was
people to save electricity one that was
people to save electricity one that was a little piggy bank so it was meant to
a little piggy bank so it was meant to
a little piggy bank so it was meant to be more lighthearted and a third one
be more lighthearted and a third one
be more lighthearted and a third one which was deliberately designed to
which was deliberately designed to
which was deliberately designed to induce guilt in the tourists these
induce guilt in the tourists these
induce guilt in the tourists these stickers were quite targeted because we
stickers were quite targeted because we
stickers were quite targeted because we had them at every single switch for an
had them at every single switch for an
had them at every single switch for an electrical appliance right not just one
electrical appliance right not just one
electrical appliance right not just one little car
little car
little car somewhere hidden in the hotel every
somewhere hidden in the hotel every
somewhere hidden in the hotel every single switch had a sticker but guess
single switch had a sticker but guess
single switch had a sticker but guess what
what
what absolutely nothing sticker no sticker
absolutely nothing sticker no sticker
absolutely nothing sticker no sticker pig-sticker guild sticker no difference
pig-sticker guild sticker no difference
pig-sticker guild sticker no difference whatsoever so at this point we started
whatsoever so at this point we started
whatsoever so at this point we started getting seriously concerned we said well
getting seriously concerned we said well
getting seriously concerned we said well clearly talking to people preaching to
clearly talking to people preaching to
clearly talking to people preaching to them educating them explaining reminding
them educating them explaining reminding
them educating them explaining reminding doesn’t work maybe what we need to do is
doesn’t work maybe what we need to do is
doesn’t work maybe what we need to do is we need to entice them we need to nudge
we need to entice them we need to nudge
we need to entice them we need to nudge them to behave more
them to behave more
them to behave more environmentally-friendly
environmentally-friendly
environmentally-friendly now the most favored study in nudging is
now the most favored study in nudging is
now the most favored study in nudging is to put a fly on the inside of a urinal
to put a fly on the inside of a urinal
to put a fly on the inside of a urinal and that does what it improves the
and that does what it improves the
and that does what it improves the precision of the boys targeting right
precision of the boys targeting right
precision of the boys targeting right now the aim of the fly is not to educate
now the aim of the fly is not to educate
now the aim of the fly is not to educate the boys not to change their values not
the boys not to change their values not
the boys not to change their values not to change their beliefs the aim is not
to change their beliefs the aim is not
to change their beliefs the aim is not to change the precision of their
to change the precision of their
to change the precision of their targeting for the rest of their lives
targeting for the rest of their lives
targeting for the rest of their lives it’s just fun to target that particular
it’s just fun to target that particular
it’s just fun to target that particular fly in that particular urinal at that
fly in that particular urinal at that
fly in that particular urinal at that particular time so maybe that’s all we
particular time so maybe that’s all we
particular time so maybe that’s all we need in tourism because after all what
need in tourism because after all what
need in tourism because after all what we want to do is we want to change one
we want to do is we want to change one
we want to do is we want to change one tourist behavior at one destination at
tourist behavior at one destination at
tourist behavior at one destination at one particular time that’s all and good
one particular time that’s all and good
one particular time that’s all and good news there’s evidence that it works
news there’s evidence that it works
news there’s evidence that it works reducing the size of the plate at the
reducing the size of the plate at the
reducing the size of the plate at the breakfast buffet by three centimeters
breakfast buffet by three centimeters
breakfast buffet by three centimeters leads to 20 percent less food waste food
leads to 20 percent less food waste food
leads to 20 percent less food waste food waste is a big environmental issue it
waste is a big environmental issue it
waste is a big environmental issue it takes electricity water energy to
takes electricity water energy to
takes electricity water energy to produce food to store it to refrigerate
produce food to store it to refrigerate
produce food to store it to refrigerate it to transport it to prepare it and if
it to transport it to prepare it and if
it to transport it to prepare it and if then we end up not eating it it goes
then we end up not eating it it goes
then we end up not eating it it goes into landfill in landfill it produces a
into landfill in landfill it produces a
into landfill in landfill it produces a gas called methane which warms the globe
gas called methane which warms the globe
gas called methane which warms the globe between 28 and 86 times more than co2
between 28 and 86 times more than co2
between 28 and 86 times more than co2 does so that’s a really big problem but
does so that’s a really big problem but
does so that’s a really big problem but just changing the plate size by three
just changing the plate size by three
just changing the plate size by three centimeters drops food base by 20% and
centimeters drops food base by 20% and
centimeters drops food base by 20% and guess what our tourists are just as
guess what our tourists are just as
guess what our tourists are just as happy as they were with the big plate
happy as they were with the big plate
happy as they were with the big plate because they can go and get more if they
because they can go and get more if they
because they can go and get more if they want all right so a very simple solution
want all right so a very simple solution
want all right so a very simple solution how we can make our breakfast buffets
how we can make our breakfast buffets
how we can make our breakfast buffets more environmentally friendly
more environmentally friendly
more environmentally friendly another study asked the question how
another study asked the question how
another study asked the question how much do we actually produce in food
much do we actually produce in food
much do we actually produce in food waste when we go to a breakfast buffet
waste when we go to a breakfast buffet
waste when we go to a breakfast buffet and the answer is every time and that’s
and the answer is every time and that’s
and the answer is every time and that’s for a four-star hotel
for a four-star hotel
for a four-star hotel people go take food they leave on
people go take food they leave on
people go take food they leave on average everyday 15.2 grams now fifteen
average everyday 15.2 grams now fifteen
average everyday 15.2 grams now fifteen point two grams doesn’t sound like
point two grams doesn’t sound like
point two grams doesn’t sound like particularly much and in fact it isn’t
particularly much and in fact it isn’t
particularly much and in fact it isn’t it’s about half a bowl of cornflakes but
it’s about half a bowl of cornflakes but
it’s about half a bowl of cornflakes but remember we have one point two billion
remember we have one point two billion
remember we have one point two billion international tourists five to six
international tourists five to six
international tourists five to six billion domestic tourists so if each one
billion domestic tourists so if each one
billion domestic tourists so if each one of their waists for four nights of
of their waists for four nights of
of their waists for four nights of average stay half a bowl of cornflakes
average stay half a bowl of cornflakes
average stay half a bowl of cornflakes we can line up those cornflakes 315
we can line up those cornflakes 315
we can line up those cornflakes 315 times around the globe and that’s every
times around the globe and that’s every
times around the globe and that’s every single year the same study also found
single year the same study also found
single year the same study also found that tourists from different countries
that tourists from different countries
that tourists from different countries of origin have different food waste
of origin have different food waste
of origin have different food waste behavior some don’t waste food at all
behavior some don’t waste food at all
behavior some don’t waste food at all others waste a lot of food we also
others waste a lot of food we also
others waste a lot of food we also learned that food abundance effects food
learned that food abundance effects food
learned that food abundance effects food waste so the more food we see the more
waste so the more food we see the more
waste so the more food we see the more we think it’s probably nothing special
we think it’s probably nothing special
we think it’s probably nothing special and we are more willing to waste it and
and we are more willing to waste it and
and we are more willing to waste it and and this will not surprise you families
and this will not surprise you families
and this will not surprise you families are the worst culprits I know that from
are the worst culprits I know that from
are the worst culprits I know that from my kids we go to a hotel there is zoom
my kids we go to a hotel there is zoom
my kids we go to a hotel there is zoom around the breakfast buffet they grab
around the breakfast buffet they grab
around the breakfast buffet they grab every cake that they can possibly grab
every cake that they can possibly grab
every cake that they can possibly grab and of course they find that half of
and of course they find that half of
and of course they find that half of them are not yummy and those are then
them are not yummy and those are then
them are not yummy and those are then thrown away another way how we can
thrown away another way how we can
thrown away another way how we can entice tourists to behave more
entice tourists to behave more
entice tourists to behave more environmentally friendly is to give them
environmentally friendly is to give them
environmentally friendly is to give them a little reward for the desired behavior
a little reward for the desired behavior
a little reward for the desired behavior now you’re all used to the request to
now you’re all used to the request to
now you’re all used to the request to please reuse your towels well we thought
please reuse your towels well we thought
please reuse your towels well we thought we’d take it a step further and we’d ask
we’d take it a step further and we’d ask
we’d take it a step further and we’d ask people to waive the entire room clean
people to waive the entire room clean
people to waive the entire room clean because if you don’t clean the room
because if you don’t clean the room
because if you don’t clean the room automatically you don’t replace the
automatically you don’t replace the
automatically you don’t replace the towels but there’s additional benefits
towels but there’s additional benefits
towels but there’s additional benefits overall we save 1.5 kilowatt hours of
overall we save 1.5 kilowatt hours of
overall we save 1.5 kilowatt hours of electricity hundred milliliters of
electricity hundred milliliters of
electricity hundred milliliters of chemicals and 35 liters of water if we
chemicals and 35 liters of water if we
chemicals and 35 liters of water if we waive a room clean hotel guests are not
waive a room clean hotel guests are not
waive a room clean hotel guests are not very excited about being asked this kind
very excited about being asked this kind
very excited about being asked this kind of things they’re cynical they don’t see
of things they’re cynical they don’t see
of things they’re cynical they don’t see it as an environmental activity there
it as an environmental activity there
it as an environmental activity there they think oh well sure the hotel wants
they think oh well sure the hotel wants
they think oh well sure the hotel wants to save money at my expense so what we
to save money at my expense so what we
to save money at my expense so what we did is we said fair enough we save a lot
did is we said fair enough we save a lot
did is we said fair enough we save a lot of money actually if we don’t clean your
of money actually if we don’t clean your
of money actually if we don’t clean your room every day but we will offer you an
room every day but we will offer you an
room every day but we will offer you an equitable solution half of the money you
equitable solution half of the money you
equitable solution half of the money you say the hotel gets and half of that
say the hotel gets and half of that
say the hotel gets and half of that money is returned to the tourists in the
money is returned to the tourists in the
money is returned to the tourists in the form of a drinks voucher and they can
form of a drinks voucher and they can
form of a drinks voucher and they can use the drink
use the drink
use the drink when they have dinner at the hotel this
when they have dinner at the hotel this
when they have dinner at the hotel this little initiative meant that 42% of the
little initiative meant that 42% of the
little initiative meant that 42% of the routine cleans that would have usually
routine cleans that would have usually
routine cleans that would have usually happened did not happen and guess what
happened did not happen and guess what
happened did not happen and guess what the tourists were just as happy in fact
the tourists were just as happy in fact
the tourists were just as happy in fact if you trust hotel staff there was a
if you trust hotel staff there was a
if you trust hotel staff there was a very lively black market for hotel for
very lively black market for hotel for
very lively black market for hotel for the little drinks vouchers we were
the little drinks vouchers we were
the little drinks vouchers we were handing out so we could argue that their
handing out so we could argue that their
handing out so we could argue that their pleasure was increased not decreased by
pleasure was increased not decreased by
pleasure was increased not decreased by our little little intervention what’s
our little little intervention what’s
our little little intervention what’s important theoretically however is that
important theoretically however is that
important theoretically however is that we had another experimental condition
we had another experimental condition
we had another experimental condition we’re on top of this we also explained
we’re on top of this we also explained
we’re on top of this we also explained the environmental benefits of this
the environmental benefits of this
the environmental benefits of this particular intervention and guess what
particular intervention and guess what
particular intervention and guess what no difference so the knowledge that it’s
no difference so the knowledge that it’s
no difference so the knowledge that it’s environmentally good did not have the
environmentally good did not have the
environmentally good did not have the effect it was actually this equitable
effect it was actually this equitable
effect it was actually this equitable sharing of the of the savings that drove
sharing of the of the savings that drove
sharing of the of the savings that drove all the behavior change
all the behavior change
all the behavior change we then debriefed with hotel staff of
we then debriefed with hotel staff of
we then debriefed with hotel staff of this particular hotel on this study and
this particular hotel on this study and
this particular hotel on this study and asked them is there anything else we can
asked them is there anything else we can
asked them is there anything else we can do to make the operations of your hotel
do to make the operations of your hotel
do to make the operations of your hotel more environmentally friendly and the
more environmentally friendly and the
more environmentally friendly and the head of food and beverage held serviette
head of food and beverage held serviette
head of food and beverage held serviette and we thought Suresh what’s the story
and we thought Suresh what’s the story
and we thought Suresh what’s the story with serviettes we don’t know that
with serviettes we don’t know that
with serviettes we don’t know that there’s a problem with Serbia it’s well
there’s a problem with Serbia it’s well
there’s a problem with Serbia it’s well there is if you go to a four or
there is if you go to a four or
there is if you go to a four or five-star hotel you sit down at the
five-star hotel you sit down at the
five-star hotel you sit down at the breakfast buffet table at the table you
breakfast buffet table at the table you
breakfast buffet table at the table you will find a very large and very thick
will find a very large and very thick
will find a very large and very thick cotton serviettes nicely folded on your
cotton serviettes nicely folded on your
cotton serviettes nicely folded on your plate the moment you touch it even if
plate the moment you touch it even if
plate the moment you touch it even if you just touch it to put it out of your
you just touch it to put it out of your
you just touch it to put it out of your way so you can eat this serviette needs
way so you can eat this serviette needs
way so you can eat this serviette needs to be washed and it needs to be ironed
to be washed and it needs to be ironed
to be washed and it needs to be ironed and we can’t do that forever we can do
and we can’t do that forever we can do
and we can’t do that forever we can do it about 70 maybe a hundred times if
it about 70 maybe a hundred times if
it about 70 maybe a hundred times if we’re lucky
we’re lucky
we’re lucky then it gets thrown away so it turns out
then it gets thrown away so it turns out
then it gets thrown away so it turns out that using a recycled paper one way
that using a recycled paper one way
that using a recycled paper one way serviette is a lot more environmentally
serviette is a lot more environmentally
serviette is a lot more environmentally friendly than using the thick cotton
friendly than using the thick cotton
friendly than using the thick cotton serviette it produces three times less
serviette it produces three times less
serviette it produces three times less co2 emissions and uses 10 times less
co2 emissions and uses 10 times less
co2 emissions and uses 10 times less water to use a recycled paper so yet but
water to use a recycled paper so yet but
water to use a recycled paper so yet but hotels don’t want to give their guests
hotels don’t want to give their guests
hotels don’t want to give their guests recycled paper soviets after all it’s a
recycled paper soviets after all it’s a
recycled paper soviets after all it’s a four or five star hotel the guests have
four or five star hotel the guests have
four or five star hotel the guests have expectations so what we set out to do is
expectations so what we set out to do is
expectations so what we set out to do is figure out whether the guests were
figure out whether the guests were
figure out whether the guests were actually upset if we change the
actually upset if we change the
actually upset if we change the serviette at the breakfast buffet so
serviette at the breakfast buffet so
serviette at the breakfast buffet so what we did is we change the default we
what we did is we change the default we
what we did is we change the default we gave people
gave people
gave people recycle tribute instead of the cotton
recycle tribute instead of the cotton
recycle tribute instead of the cotton serviette and we had a little sign on
serviette and we had a little sign on
serviette and we had a little sign on the table explaining why we did that and
the table explaining why we did that and
the table explaining why we did that and inviting them that if they felt strongly
inviting them that if they felt strongly
inviting them that if they felt strongly about a thick cotton serviette they
about a thick cotton serviette they
about a thick cotton serviette they could go to the buffet and they could
could go to the buffet and they could
could go to the buffet and they could just grab one this little change in
just grab one this little change in
just grab one this little change in default reduce the cotton Servette used
default reduce the cotton Servette used
default reduce the cotton Servette used by 95 percent and guess what the
by 95 percent and guess what the
by 95 percent and guess what the tourists were just as happy in fact it’s
tourists were just as happy in fact it’s
tourists were just as happy in fact it’s not that they didn’t realize we asked
not that they didn’t realize we asked
not that they didn’t realize we asked them and they were quite aware which
them and they were quite aware which
them and they were quite aware which kind of serviette they had but they just
kind of serviette they had but they just
kind of serviette they had but they just honestly couldn’t care less so what an
honestly couldn’t care less so what an
honestly couldn’t care less so what an easy way to reduce the impact on of the
easy way to reduce the impact on of the
easy way to reduce the impact on of the tourism industry on the environment so
tourism industry on the environment so
tourism industry on the environment so you see we are having a lot of fun doing
you see we are having a lot of fun doing
you see we are having a lot of fun doing our little environmental experiments now
our little environmental experiments now
our little environmental experiments now what I didn’t tell you today is all the
what I didn’t tell you today is all the
what I didn’t tell you today is all the failed ones yeah and we’ve had a few but
failed ones yeah and we’ve had a few but
failed ones yeah and we’ve had a few but the ones that are successful are very
the ones that are successful are very
the ones that are successful are very rewarding and well worth all the effort
rewarding and well worth all the effort
rewarding and well worth all the effort we’ve put into it so what have we
we’ve put into it so what have we
we’ve put into it so what have we learned in terms of knowledge
learned in terms of knowledge
learned in terms of knowledge development well we’ve learned that
development well we’ve learned that
development well we’ve learned that current theories which are quite good at
current theories which are quite good at
current theories which are quite good at explaining and predicting and changing
explaining and predicting and changing
explaining and predicting and changing pro-environmental behavior in the home
pro-environmental behavior in the home
pro-environmental behavior in the home context fail catastrophically in the
context fail catastrophically in the
context fail catastrophically in the vacation context why is that when we’re
vacation context why is that when we’re
vacation context why is that when we’re at home and we save energy we save money
at home and we save energy we save money
at home and we save energy we save money when we’re at home we are very much who
when we’re at home we are very much who
when we’re at home we are very much who we are and when we’re at home our
we are and when we’re at home our
we are and when we’re at home our neighbors are watching and judging us
neighbors are watching and judging us
neighbors are watching and judging us so our behavior is very much in line
so our behavior is very much in line
so our behavior is very much in line with our beliefs and with our values we
with our beliefs and with our values we
with our beliefs and with our values we go on vacation we save energy we don’t
go on vacation we save energy we don’t
go on vacation we save energy we don’t save any money right we’re still paying
save any money right we’re still paying
save any money right we’re still paying the same hotel rate we don’t want to be
the same hotel rate we don’t want to be
the same hotel rate we don’t want to be the same old boring self we want to try
the same old boring self we want to try
the same old boring self we want to try something new we want to be someone
something new we want to be someone
something new we want to be someone different just for a little while and
different just for a little while and
different just for a little while and the neighbors aren’t watching so it’s
the neighbors aren’t watching so it’s
the neighbors aren’t watching so it’s the perfect opportunity to be just a
the perfect opportunity to be just a
the perfect opportunity to be just a little bit naughty as a consequence our
little bit naughty as a consequence our
little bit naughty as a consequence our values and our beliefs do not lie
values and our beliefs do not lie
values and our beliefs do not lie aligned very well with our behaviors and
aligned very well with our behaviors and
aligned very well with our behaviors and trying to convince us preaching to us
trying to convince us preaching to us
trying to convince us preaching to us educating us doesn’t work tourists need
educating us doesn’t work tourists need
educating us doesn’t work tourists need to be enticed to behave more
to be enticed to behave more
to be enticed to behave more environmentally friendly and there’s
environmentally friendly and there’s
environmentally friendly and there’s three ways we can do that we can change
three ways we can do that we can change
three ways we can do that we can change the infrastructure like the example with
the infrastructure like the example with
the infrastructure like the example with the plate shot we can change the default
the plate shot we can change the default
the plate shot we can change the default like the example
like the example
like the example with our recycles our yet showed or we
with our recycles our yet showed or we
with our recycles our yet showed or we can give people a little reward for the
can give people a little reward for the
can give people a little reward for the desired behavior like the drinks voucher
desired behavior like the drinks voucher
desired behavior like the drinks voucher example with the room cleans showed but
example with the room cleans showed but
example with the room cleans showed but whatever we choose to do the one thing
whatever we choose to do the one thing
whatever we choose to do the one thing we must not do is assume that tourists
we must not do is assume that tourists
we must not do is assume that tourists will sacrifice pleasure enjoyment for
will sacrifice pleasure enjoyment for
will sacrifice pleasure enjoyment for the sake of their environment they will
the sake of their environment they will
the sake of their environment they will not we need to let have them the same
not we need to let have them the same
not we need to let have them the same level of enjoyment and the changes need
level of enjoyment and the changes need
level of enjoyment and the changes need to be painless for them that’s the only
to be painless for them that’s the only
to be painless for them that’s the only way we can convince them what’s the
way we can convince them what’s the
way we can convince them what’s the practical value of our research well if
practical value of our research well if
practical value of our research well if I eat up my breakfast and if I wave my
I eat up my breakfast and if I wave my
I eat up my breakfast and if I wave my room clean and if I use a recycle
room clean and if I use a recycle
room clean and if I use a recycle serviette it makes absolutely no
serviette it makes absolutely no
serviette it makes absolutely no difference but if 1.2 billion tourists
difference but if 1.2 billion tourists
difference but if 1.2 billion tourists internationally and another five to six
internationally and another five to six
internationally and another five to six billion nationally do that that actually
billion nationally do that that actually
billion nationally do that that actually can make a big difference and I know
can make a big difference and I know
can make a big difference and I know it’s hard to imagine these massive
it’s hard to imagine these massive
it’s hard to imagine these massive numbers so I took just one example out
numbers so I took just one example out
numbers so I took just one example out for you to show you the scale of the
for you to show you the scale of the
for you to show you the scale of the benefits we can achieve so if all of
benefits we can achieve so if all of
benefits we can achieve so if all of these tourists of all this 1.2 plus 5 to
these tourists of all this 1.2 plus 5 to
these tourists of all this 1.2 plus 5 to 5 to 6 billion if we could only get 1%
5 to 6 billion if we could only get 1%
5 to 6 billion if we could only get 1% not 15 not 14 not 10 1% of these people
not 15 not 14 not 10 1% of these people
not 15 not 14 not 10 1% of these people to not have the hotel room cleaned every
to not have the hotel room cleaned every
to not have the hotel room cleaned every single day we could save enough water to
single day we could save enough water to
single day we could save enough water to provide for food preparation and
provide for food preparation and
provide for food preparation and drinking for 5 million humans every
drinking for 5 million humans every
drinking for 5 million humans every single year so the scale at which we can
single year so the scale at which we can
single year so the scale at which we can make a difference is absolutely gigantic
make a difference is absolutely gigantic
make a difference is absolutely gigantic so I hope I have convinced you the
so I hope I have convinced you the
so I hope I have convinced you the tourism research can save the world and
tourism research can save the world and
tourism research can save the world and I hope I’ve convinced you that tourism
I hope I’ve convinced you that tourism
I hope I’ve convinced you that tourism research is pretty tricky it’s hard
research is pretty tricky it’s hard
research is pretty tricky it’s hard enough to explain and change human
enough to explain and change human
enough to explain and change human behavior at the best of times but trying
behavior at the best of times but trying
behavior at the best of times but trying to change it in times when people are
to change it in times when people are
to change it in times when people are seeking enjoyment is particularly
seeking enjoyment is particularly
seeking enjoyment is particularly difficult so please if you ever meet a
difficult so please if you ever meet a
difficult so please if you ever meet a tourism researcher at the dinner party
tourism researcher at the dinner party
tourism researcher at the dinner party be nice to them say something like wow
be nice to them say something like wow
be nice to them say something like wow you are a tourism researcher tourism
you are a tourism researcher tourism
you are a tourism researcher tourism research is so important that it is so
research is so important that it is so
research is so important that it is so complicated good on you
complicated good on you
complicated good on you thank you
”
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