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JÉFES, LÍDERES Y MENTORES// ENSEÑAR ES APREDER DOS VECES: | Maru Medina | TEDxUPP


I come to tell you the story of our

most delicious recipe almost 20 years ago

when my cookie company was a

young business there will be a monday

after spending a weekend in

cancun with my friends while I

She puts the apron and arminda me

oldest contributor

He started telling me what it was that had

past the weekend we went to

to work

we prepare an egg carton that

we started to break in a bowl and in

that we were when she turned and I

he asked what they called him and how cool he is

and as stancu dream minda does not know

cancún although today I feel like an idiot

to admit it

at that moment your question struck me

how was it possible for a woman of my

old did not know a beach that was

three hours from Merida

I knew I did not have a car

but there was a bus station

where six buses left daily

I would have understood if you asked me

they dream maru and how is paris but khan

with cancún that is so close

I do not know Cancun either, said the girl

I was preparing the coffee and I

said the cashier

I did not leave my astonishment I already had 38

years and from 17 he came and went from that

port with relative ease when

the girls in the afternoon arrived

They stated that they had not

been in the Caribbean

I felt downright bad that I wanted

to say that I had lived unconscious

privileges which had hitherto not

I found them spectacular was states

States will be difficult but it cancún

I did not decide that I had to do something and

I told them

hear next Tuesday that the day

lowest sales

we’re going to close the cookie shop and I’m going

to take to cancún in my bed

letta so we did

we left at six in the morning and at

11 we were already on the beach putting

ours you have our cooler and the

bronzer the younger ones came out

running to the sea and Arminda and I

we stayed on the beach and we started them

to observe from the sand but after

for a while the sun started to bother us

I started looking for where to shelter and

I realized there was a place where

they were renting some umbrellas dream

minga

come let’s rent it’s not a bit of

shadow

the young man who attended us informed us

that for 200 pesos

he himself carried the umbrella

installed where we wanted and

He also gave us two beds for

rest

so suddenly two packages during

all day

Arminda and I rest in the shade

while the girls came and went

sea after we all ate

we swim and rest we went to

stroll through the hotel zone a center

commercial and we go back home

I felt very good about myself

I looked in the mirror and said how good

that for you are my collaborators came

to work so happy that when you see them

so I also felt happy and

I started thinking about where else I can

carry but a few weeks passed and

arminda surprised me by saying what

will call u

I’m going to bring my children and my son to Cancun

excellent husband and wife

tell me if a neighbor pulls out a truck

of passage and we’re going to go all the

neighbors and is giving us several weeks

so that we pay our ticket

I thought that was the gift that

Arminda and her companions had

received from him something new would happen

I had woken up in his desire to do

for them and their family but that’s not

It was all when Arminda came back from her

I was the one who asked him

tell me how you went to call or re

Well, the neighbors, some comadres, my

sister-in-law my daughters

everyone and knows that we come to the same

beach where you took us like this if

we installed with our things but what

same

after a while it bothers me to annoy the

Sun and I said I have to endure

this I came with my husband and I told him

antonio compañ am when the guy came

with the umbrellas that I rent all

they will start to see me like that screened

did you say

you knew what to do with everyone they are

asking me I life and I told them look

the first time I come I already had

rejected before the story of arminda and

like something I did without thinking about renting

an umbrella made her act with

security before a circumstance and that

that security will cause admiration

of your family and your neighbors and

surely strengthened his self-esteem and

its that a focus was caught in my head

how else was I

influencing I did not even realize

than other examples than others

experiences I could provide I started

make a list at work

teach them inventories

teach them to create budgets to go to

bank to make deposits to answer

some naughty questions that never

are missing from some people when you are

working behind a counter but

also simple things that I gave for

a fact like creating an email

personal electronic learn to take

good photos from your cell phone like

wrap a gift

and the meaning of values ​​and the

utility of the application of values

as king silence empathy

responsibility none of my

collaborators had gone to study

pastry and yet they already knew

a lot of things that good people know

pastries I thought then can

teach them other things things that have

served to me in my life

things that my parents taught me that

they taught me my bosses that I learned in

my trips in the books that you have read

in the courses that I took I decided

teach everything learn more and

become a better teacher by taking

every opportunity

for example if you go to the supermarket and

I found blackberries I bought them and

he brought them to enjoy his

texture and its flavor

I decided that everyone should

have a passport

one of the girls told me if I’m not going to

go anywhere healthy and without a passport

less so let’s go to relationships

outside when one declared that no

I had no idea where Canada was

I went for a globe so that

we all learn to locate the

continents

some countries and our states

republic

we open our kitchen students

foreigners who wanted to learn

Spanish

they cooked with us in the

summer and we begin to learn

about places like belgium

england italy spain canada and

U.S

the horizons of my people and the videos

they also started to expand and my

human team grew in number but

also in knowledge

I decided that there were many places to

where could we go like this

it was easy for me to go to Cancun

it was also easy to go eat

to restaurants parties

we made a program to go eat at

restaurants or the cinema the cinema we

love to go once we went together to see

the devil dresses in prada and then

we sit down to talk about the pros and

cons of having a boss like miranda

priestley whom I secretly look at a lot

we invest in books and create a

small library where we study

body language communication and how

create personal wealth with the

increase

we had to buy a small truck

dealer and with that I had to hire

to a driver but I could not find

nobody that I would like

then I said I’m going to hire a

driving master and so I did it for

that will teach first to handle my

three bakeries they did not know how to drive

but they handled the product in a way

very professional because they what

they elaborated they learned to manage well and

they inspired the rest of their classmates

to date this program has seen that

learn and get their licenses more

of 20 employees

and not only that, we have financed the

purchase of 10 cars for them

for their homes they are automobiles

little ones

in fact second hand but they have

brought freedom to their lives

it’s not the same as you grab your three

children a diaper bag and a stroller and you

upload to a truck that you upload to your

automobile has also brought

responsibility

we all know the struggle it is to have

self what it costs when you get

lose but this combination of things

has brought growth and yes

We have not stopped traveling to Telchac

here in the austral port to campeche

villahermosa the city of mexico a

houston texas expressed ma

we already went twice in a group to new

york where in addition to visiting the

extraordinary bakeries that there are in

that city

we enjoy like the tourists of museums

central park and many plays in

new york you learn a lot of things if

Some of you have interest in

learn how you take one the fi

with al pacino or bryan cranston nerea de

operations or nobody accounting them

can give some tips

some people ask me and where did

You take money to do all that

where did he get it from a sanma company

and profitable

all this training has made

our team grows in many ways

his attitude has changed the way he

decisions have changed and about

everything remains in the company

everyone works with excellence and

puntuality

nobody is late never anywhere

they take care of the company that takes care of them the day

today in these times

we have a university where every two

more than 50 employees between

bakers chauffeurs customer service

administrative we meet to

study topics such as writing

orthography

The art of public speaking

how to set a table for a dinner

how to use fluently the

covered and many more topics

I call this method

empowerment of know-how

or as the French say Saturday to

fer ha noi expression

it is said that someone has the flavor to do

when can you behave and talk to

aplomb in any social circumstance

without losing dignity and elegance

that I want for me that I want for my

daughters and of course this I want to

each and every one of those who work in

my business

I want to protect mine from that

hateful feeling of insecurity that

sometimes suffer in my youth by

not knowing how to act but it is not true that it is

a feeling that we have all felt

when suddenly we are in a

circumstance where we do not know what

answer

or how to do or how to dress and this

It makes us feel ridiculous

inadequate

I do not want my people to walk with

security for life as if they were

owners of llagar this is a gift

powerful and this is a gift that

any business leader can give his

people

if you want it if you feel true

generosity for his people he worries the

money there is nothing more profitable than a

company formed by happy people and when

people are surprised at what we do

I tell you this

Arminda who is sitting here

with us today he continues to work in

queen’s after 24 years more has not

stopped his curiosity detonated a million

of things in the company but to me

made a better teacher and I decided that I was going

to teach how to do it how to conserve

good people like being lucky with your

employees how to make them stay in

the company taught a course

I just wrote a book and I

is proud to tell you that there are many people

who is following these examples with

extraordinary results

when people ask me and with so many

travel teachings and things that the

kitchens

I answer them I take care of my people

and the cookies are made alone

[Applause]

”

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