[Applause] [Music]
[Music]
[Music] [Applause]
[Applause]
[Applause] hi I’m Karl and the topic of today would
hi I’m Karl and the topic of today would
hi I’m Karl and the topic of today would be to tell you a bit about the
be to tell you a bit about the
be to tell you a bit about the experiences that I’ve had personally
experiences that I’ve had personally
experiences that I’ve had personally over the past 15 years working with
over the past 15 years working with
over the past 15 years working with these different teams and thank you for
these different teams and thank you for
these different teams and thank you for the wonderful introduction so for the
the wonderful introduction so for the
the wonderful introduction so for the sake of the argument of launching a new
sake of the argument of launching a new
sake of the argument of launching a new business or a new initiative on the
business or a new initiative on the
business or a new initiative on the market I’m assuming that you have an
market I’m assuming that you have an
market I’m assuming that you have an idea and we all have ideas and I’m
idea and we all have ideas and I’m
idea and we all have ideas and I’m assuming your idea is something that you
assuming your idea is something that you
assuming your idea is something that you strongly believe in and with this you
strongly believe in and with this you
strongly believe in and with this you usually are constrained with resources
usually are constrained with resources
usually are constrained with resources you either do not have teams you do not
you either do not have teams you do not
you either do not have teams you do not have funding or you have other obstacles
have funding or you have other obstacles
have funding or you have other obstacles so the question really stands as to if
so the question really stands as to if
so the question really stands as to if you have this idea where do you start
you have this idea where do you start
you have this idea where do you start and how do you start so with the teams
and how do you start so with the teams
and how do you start so with the teams that I work with in the past
that I work with in the past
that I work with in the past I actually here over the past 15 years
I actually here over the past 15 years
I actually here over the past 15 years pretty much the same talk all over again
pretty much the same talk all over again
pretty much the same talk all over again the vast majority of them will say that
the vast majority of them will say that
the vast majority of them will say that they are working on something something
they are working on something something
they are working on something something very particular something very special
very particular something very special
very particular something very special now this something once launched will
now this something once launched will
now this something once launched will change everything absolutely everything
change everything absolutely everything
change everything absolutely everything and once it’s launched once it’s
and once it’s launched once it’s
and once it’s launched once it’s actually on the market it will literally
actually on the market it will literally
actually on the market it will literally feel like riding a unicorn to the sunset
feel like riding a unicorn to the sunset
feel like riding a unicorn to the sunset next to a double rainbow while eating
next to a double rainbow while eating
next to a double rainbow while eating gelato like this this is the case really
gelato like this this is the case really
gelato like this this is the case really so and this is the vast majority of
so and this is the vast majority of
so and this is the vast majority of pitches are here and while it’s
pitches are here and while it’s
pitches are here and while it’s certainly partly true that the startup
certainly partly true that the startup
certainly partly true that the startup life is eating gelato on top of a
life is eating gelato on top of a
life is eating gelato on top of a unicorn there are of course some
unicorn there are of course some
unicorn there are of course some challenges that these teams are facing
challenges that these teams are facing
challenges that these teams are facing before they reach this nirvana so to
before they reach this nirvana so to
before they reach this nirvana so to speak so
speak so
speak so multiple things are stopping them and
multiple things are stopping them and
multiple things are stopping them and while these multiple things are really
while these multiple things are really
while these multiple things are really stopping them what the vast majority of
stopping them what the vast majority of
stopping them what the vast majority of people on those teams don’t really
people on those teams don’t really
people on those teams don’t really realize is that the world is really
realize is that the world is really
realize is that the world is really revolving right it’s evolving it’s
revolving right it’s evolving it’s
revolving right it’s evolving it’s changing all the time and just during
changing all the time and just during
changing all the time and just during this day that we’re sitting here
this day that we’re sitting here
this day that we’re sitting here watching these presentations according
watching these presentations according
watching these presentations according to some numbers roughly 60,000 new
to some numbers roughly 60,000 new
to some numbers roughly 60,000 new ventures will be launched today across
ventures will be launched today across
ventures will be launched today across the planet more than 80 thousand patents
the planet more than 80 thousand patents
the planet more than 80 thousand patents will be filed with unique ideas and more
will be filed with unique ideas and more
will be filed with unique ideas and more than 350,000 people will be both born
than 350,000 people will be both born
than 350,000 people will be both born and roughly the same amount of people
and roughly the same amount of people
and roughly the same amount of people will reach exactly your age so the
will reach exactly your age so the
will reach exactly your age so the likelihood of your idea being executed
likelihood of your idea being executed
likelihood of your idea being executed flawlessly in the upcoming 48 or 24
flawlessly in the upcoming 48 or 24
flawlessly in the upcoming 48 or 24 hours is actually pretty high and the
hours is actually pretty high and the
hours is actually pretty high and the longer you wait the higher it will
longer you wait the higher it will
longer you wait the higher it will become so assuming you have this unicorn
become so assuming you have this unicorn
become so assuming you have this unicorn idea here and you’re facing you’re
idea here and you’re facing you’re
idea here and you’re facing you’re facing your challenges you are always
facing your challenges you are always
facing your challenges you are always finding different reasons why not to
finding different reasons why not to
finding different reasons why not to execute on this and this happens both in
execute on this and this happens both in
execute on this and this happens both in nonprofits it happens both in
nonprofits it happens both in
nonprofits it happens both in corporations and it happens in startups
corporations and it happens in startups
corporations and it happens in startups and again surprisingly it’s it’s always
and again surprisingly it’s it’s always
and again surprisingly it’s it’s always the same talk it’s a talk about the
the same talk it’s a talk about the
the same talk it’s a talk about the product the product itself is not
product the product itself is not
product the product itself is not perfect it’s not ready we cannot show it
perfect it’s not ready we cannot show it
perfect it’s not ready we cannot show it to anybody because obviously it would be
to anybody because obviously it would be
to anybody because obviously it would be embarrassing if somebody would saw what
embarrassing if somebody would saw what
embarrassing if somebody would saw what we have put together in this previous
we have put together in this previous
we have put together in this previous let’s say year also we’re waiting for
let’s say year also we’re waiting for
let’s say year also we’re waiting for the budget for the budget allocation
the budget for the budget allocation
the budget for the budget allocation either an internal one either a
either an internal one either a
either an internal one either a foundation that we apply to perhaps a
foundation that we apply to perhaps a
foundation that we apply to perhaps a loan application we filed or we’re
loan application we filed or we’re
loan application we filed or we’re waiting for
waiting for
waiting for that additional one specific individual
that additional one specific individual
that additional one specific individual who’s really completing the last project
who’s really completing the last project
who’s really completing the last project before he can move on and work with us
before he can move on and work with us
before he can move on and work with us that very special engineer that
that very special engineer that
that very special engineer that everybody knows who can build anything
everybody knows who can build anything
everybody knows who can build anything which is amazing nevertheless what what
which is amazing nevertheless what what
which is amazing nevertheless what what I’m here to tell you and perhaps to kind
I’m here to tell you and perhaps to kind
I’m here to tell you and perhaps to kind of ruin the the surprise here is that
of ruin the the surprise here is that
of ruin the the surprise here is that none of these things in my opinion and
none of these things in my opinion and
none of these things in my opinion and in my experience are rarely obstacles
in my experience are rarely obstacles
in my experience are rarely obstacles and rarely are these things which are
and rarely are these things which are
and rarely are these things which are stopping the teams so what usually gets
stopping the teams so what usually gets
stopping the teams so what usually gets into focus when individuals are talking
into focus when individuals are talking
into focus when individuals are talking about their futures they are talking
about their futures they are talking
about their futures they are talking about these fantastic new ideas is
about these fantastic new ideas is
about these fantastic new ideas is absolutely the wrong thing so it’s it’s
absolutely the wrong thing so it’s it’s
absolutely the wrong thing so it’s it’s always to talk about the idea and never
always to talk about the idea and never
always to talk about the idea and never really about the problem underlying that
really about the problem underlying that
really about the problem underlying that that idea so if you extrapolate from
that idea so if you extrapolate from
that idea so if you extrapolate from this and think of it every idea in the
this and think of it every idea in the
this and think of it every idea in the at least in the startup sense is usually
at least in the startup sense is usually
at least in the startup sense is usually an answer to somebody’s cry for help in
an answer to somebody’s cry for help in
an answer to somebody’s cry for help in a way or somebody’s some of this pain
a way or somebody’s some of this pain
a way or somebody’s some of this pain and surprisingly that pain or that
and surprisingly that pain or that
and surprisingly that pain or that problem that we’re trying to solve does
problem that we’re trying to solve does
problem that we’re trying to solve does not belong to the planet it does not
not belong to the planet it does not
not belong to the planet it does not belong to a community it does not belong
belong to a community it does not belong
belong to a community it does not belong to a nameless corporation it actually
to a nameless corporation it actually
to a nameless corporation it actually belongs to a human being and the good
belongs to a human being and the good
belongs to a human being and the good thing about this is we can talk to the
thing about this is we can talk to the
thing about this is we can talk to the human beings we can go out we can meet
human beings we can go out we can meet
human beings we can go out we can meet them we can call them we can ask them if
them we can call them we can ask them if
them we can call them we can ask them if the problem that we believe exists in
the problem that we believe exists in
the problem that we believe exists in this world actually does exist and if it
this world actually does exist and if it
this world actually does exist and if it does exist perhaps that is enough
does exist perhaps that is enough
does exist perhaps that is enough validation for you to pursue with the
validation for you to pursue with the
validation for you to pursue with the idea so this very simple question about
idea so this very simple question about
idea so this very simple question about how do you experience this problem or
how do you experience this problem or
how do you experience this problem or have you seen this in your life
have you seen this in your life
have you seen this in your life could potentially save you months could
could potentially save you months could
could potentially save you months could potentially save you years from your
potentially save you years from your
potentially save you years from your life on working on something that
life on working on something that
life on working on something that actually nobody needs even though it
actually nobody needs even though it
actually nobody needs even though it might seem like a fantastic idea
might seem like a fantastic idea
might seem like a fantastic idea it might not solve anybody’s problem so
it might not solve anybody’s problem so
it might not solve anybody’s problem so consumers when we run with the consumer
consumers when we run with the consumer
consumers when we run with the consumer research surprisingly care about very
research surprisingly care about very
research surprisingly care about very little and this is rather rather
little and this is rather rather
little and this is rather rather shocking to me personally at least that
shocking to me personally at least that
shocking to me personally at least that in the case of some automotive companies
in the case of some automotive companies
in the case of some automotive companies that I’ve worked with what has happened
that I’ve worked with what has happened
that I’ve worked with what has happened is individuals consumers such as her
is individuals consumers such as her
is individuals consumers such as her don’t really care about safety or let’s
don’t really care about safety or let’s
don’t really care about safety or let’s say the general safety of off of traffic
say the general safety of off of traffic
say the general safety of off of traffic enough to pay extra for anything
enough to pay extra for anything
enough to pay extra for anything relating to that and this has happened
relating to that and this has happened
relating to that and this has happened over the years actually many times when
over the years actually many times when
over the years actually many times when we first started talking about more
we first started talking about more
we first started talking about more economic driving start and stop
economic driving start and stop
economic driving start and stop technologies global research showed that
technologies global research showed that
technologies global research showed that nobody cares incredibly nobody cares
nobody cares incredibly nobody cares
nobody cares incredibly nobody cares you’re buying the fifty thousand euro
you’re buying the fifty thousand euro
you’re buying the fifty thousand euro car and you’re not spending another
car and you’re not spending another
car and you’re not spending another hundred euros to have a start and stop
hundred euros to have a start and stop
hundred euros to have a start and stop technology so what is astonishing about
technology so what is astonishing about
technology so what is astonishing about this is that while it does solve a
this is that while it does solve a
this is that while it does solve a problem it solves the wrong problem it
problem it solves the wrong problem it
problem it solves the wrong problem it doesn’t solve we the consumers problem
doesn’t solve we the consumers problem
doesn’t solve we the consumers problem because when you go and talk to her or
because when you go and talk to her or
because when you go and talk to her or to anybody else who’s actually in your
to anybody else who’s actually in your
to anybody else who’s actually in your target market what you end up hearing is
target market what you end up hearing is
target market what you end up hearing is something completely different it seems
something completely different it seems
something completely different it seems for example in the case of mobility or
for example in the case of mobility or
for example in the case of mobility or automotive she seems to care more about
automotive she seems to care more about
automotive she seems to care more about how she’s perceived as a buyer what her
how she’s perceived as a buyer what her
how she’s perceived as a buyer what her friends think about her and what affects
friends think about her and what affects
friends think about her and what affects her personal wallet instead of safety
her personal wallet instead of safety
her personal wallet instead of safety instead of global warming instead of all
instead of global warming instead of all
instead of global warming instead of all of these big questions that we are a
of these big questions that we are a
of these big questions that we are a social conscious individuals very much
social conscious individuals very much
social conscious individuals very much aware of so but then again when I’m
aware of so but then again when I’m
aware of so but then again when I’m saying these things I don’t really know
saying these things I don’t really know
saying these things I don’t really know what the idea is that you’re working on
what the idea is that you’re working on
what the idea is that you’re working on and I’m more than certain that most of
and I’m more than certain that most of
and I’m more than certain that most of these ideas will have or bear with them
these ideas will have or bear with them
these ideas will have or bear with them some assumptions about
some assumptions about
some assumptions about what are the problems that you’re
what are the problems that you’re
what are the problems that you’re solving so in the case of her or in the
solving so in the case of her or in the
solving so in the case of her or in the case of your consumer you should really
case of your consumer you should really
case of your consumer you should really go out and ask and really probe and get
go out and ask and really probe and get
go out and ask and really probe and get to the bottom of it and understand
to the bottom of it and understand
to the bottom of it and understand whether this actually makes sense or not
whether this actually makes sense or not
whether this actually makes sense or not and the good news and the great news
and the good news and the great news
and the good news and the great news actually about this is that it costs you
actually about this is that it costs you
actually about this is that it costs you nothing to save years from your life
nothing to save years from your life
nothing to save years from your life because you’re literally nothing to go
because you’re literally nothing to go
because you’re literally nothing to go out and talk to people to talk to the
out and talk to people to talk to the
out and talk to people to talk to the consumer booms problem do you think
consumer booms problem do you think
consumer booms problem do you think you’re solving secondly when we talk
you’re solving secondly when we talk
you’re solving secondly when we talk about the fact that we really don’t have
about the fact that we really don’t have
about the fact that we really don’t have the product we don’t have the
the product we don’t have the
the product we don’t have the engineering experience to come up with
engineering experience to come up with
engineering experience to come up with applying car or a water carrying device
applying car or a water carrying device
applying car or a water carrying device for Africa for example the thing is that
for Africa for example the thing is that
for Africa for example the thing is that we assume that we need to present ideas
we assume that we need to present ideas
we assume that we need to present ideas and products which are ready things
and products which are ready things
and products which are ready things which can be in wait both because once
which can be in wait both because once
which can be in wait both because once it’s ready
it’s ready
it’s ready obviously we built it so people must
obviously we built it so people must
obviously we built it so people must love it the good thing about this is
love it the good thing about this is
love it the good thing about this is again to ruin the surprise it doesn’t if
again to ruin the surprise it doesn’t if
again to ruin the surprise it doesn’t if if you would pitch this very simple idea
if you would pitch this very simple idea
if you would pitch this very simple idea to a caveman and explain that there is
to a caveman and explain that there is
to a caveman and explain that there is this device that you can build with your
this device that you can build with your
this device that you can build with your own hands which will potentially help
own hands which will potentially help
own hands which will potentially help you scavenge twice this amount of food
you scavenge twice this amount of food
you scavenge twice this amount of food in one day or chop twice the amount of
in one day or chop twice the amount of
in one day or chop twice the amount of firewood in 24 hours I think it’s a
firewood in 24 hours I think it’s a
firewood in 24 hours I think it’s a simple proposition you don’t need to
simple proposition you don’t need to
simple proposition you don’t need to present him a chainsaw it’s very
present him a chainsaw it’s very
present him a chainsaw it’s very unlikely that he will understand the
unlikely that he will understand the
unlikely that he will understand the chainsaw so fast-forward to 2017 today
chainsaw so fast-forward to 2017 today
chainsaw so fast-forward to 2017 today with the advent of different digital
with the advent of different digital
with the advent of different digital technologies we have the possibility to
technologies we have the possibility to
technologies we have the possibility to sit here in this room or later in our
sit here in this room or later in our
sit here in this room or later in our homes to just draw our idea as a simple
homes to just draw our idea as a simple
homes to just draw our idea as a simple application as a simple website and
application as a simple website and
application as a simple website and convert it into a working prototype
convert it into a working prototype
convert it into a working prototype with a few clicks of a button with a
with a few clicks of a button with a
with a few clicks of a button with a zero cost
zero cost
zero cost that is today okay perhaps your baton
that is today okay perhaps your baton
that is today okay perhaps your baton yours for this but still we’re not
yours for this but still we’re not
yours for this but still we’re not talking about thousands who are not
talking about thousands who are not
talking about thousands who are not talking about tens and tens of months of
talking about tens and tens of months of
talking about tens and tens of months of development work this is happening now
development work this is happening now
development work this is happening now and thirdly when we assume that it’s
and thirdly when we assume that it’s
and thirdly when we assume that it’s difficult to launch these different
difficult to launch these different
difficult to launch these different products it’s difficult to break through
products it’s difficult to break through
products it’s difficult to break through it’s difficult and most likely extremely
it’s difficult and most likely extremely
it’s difficult and most likely extremely expensive to compete with everybody else
expensive to compete with everybody else
expensive to compete with everybody else on the marketplace the dirty little
on the marketplace the dirty little
on the marketplace the dirty little secret of the technology world in a way
secret of the technology world in a way
secret of the technology world in a way or the startup and innovation world is
or the startup and innovation world is
or the startup and innovation world is the fact that most of the products that
the fact that most of the products that
the fact that most of the products that we end up launching tonight will exist
we end up launching tonight will exist
we end up launching tonight will exist so that’s first thing most of the
so that’s first thing most of the
so that’s first thing most of the products that you hear in innovation
products that you hear in innovation
products that you hear in innovation news the new cars coming in running
news the new cars coming in running
news the new cars coming in running fully electric the new self-teaching AI
fully electric the new self-teaching AI
fully electric the new self-teaching AI and the new home automation systems
and the new home automation systems
and the new home automation systems these things do not exist the moment
these things do not exist the moment
these things do not exist the moment that you are buying them they start
that you are buying them they start
that you are buying them they start existing when enough people actually buy
existing when enough people actually buy
existing when enough people actually buy them and this is the basis of
them and this is the basis of
them and this is the basis of crowdfunding I would say and this is
crowdfunding I would say and this is
crowdfunding I would say and this is really taking off in the sense that the
really taking off in the sense that the
really taking off in the sense that the vast majority of new products are
vast majority of new products are
vast majority of new products are actually launched through crowdfunding
actually launched through crowdfunding
actually launched through crowdfunding nowadays and the good thing here is that
nowadays and the good thing here is that
nowadays and the good thing here is that a simple a rather simple digital
a simple a rather simple digital
a simple a rather simple digital campaign or a digital exercise in in
campaign or a digital exercise in in
campaign or a digital exercise in in marketing let’s put it this way would
marketing let’s put it this way would
marketing let’s put it this way would result you with just an investment of 10
result you with just an investment of 10
result you with just an investment of 10 euros it will result you the eyeballs of
euros it will result you the eyeballs of
euros it will result you the eyeballs of 150,000 people so never before I believe
150,000 people so never before I believe
150,000 people so never before I believe has this be impossible where just by
has this be impossible where just by
has this be impossible where just by spending the cost of in Italy 10 coffees
spending the cost of in Italy 10 coffees
spending the cost of in Italy 10 coffees you would have four stadium full of
you would have four stadium full of
you would have four stadium full of people looking at what you have to say
people looking at what you have to say
people looking at what you have to say so this brings us to the to the final
so this brings us to the to the final
so this brings us to the to the final point I would say that assuming that you
point I would say that assuming that you
point I would say that assuming that you already are willing and capable of
already are willing and capable of
already are willing and capable of spending these last 30 years that we’re
spending these last 30 years that we’re
spending these last 30 years that we’re spending or talking about
spending or talking about
spending or talking about the question of talent and actually
the question of talent and actually
the question of talent and actually building your product comes to –
building your product comes to –
building your product comes to – question eventually right so you have
question eventually right so you have
question eventually right so you have these pre-orders you have people
these pre-orders you have people
these pre-orders you have people interested you’re solving an actual
interested you’re solving an actual
interested you’re solving an actual problem so what do you do now you still
problem so what do you do now you still
problem so what do you do now you still need that engineer the good thing is
need that engineer the good thing is
need that engineer the good thing is that you actually don’t you really don’t
that you actually don’t you really don’t
that you actually don’t you really don’t you have a chance today to get anything
you have a chance today to get anything
you have a chance today to get anything pretty much anything in terms of
pretty much anything in terms of
pretty much anything in terms of specialized knowledge from the global
specialized knowledge from the global
specialized knowledge from the global freelancing community you can post gigs
freelancing community you can post gigs
freelancing community you can post gigs from very simple Excel data mining tasks
from very simple Excel data mining tasks
from very simple Excel data mining tasks to complex AI programming tasks and you
to complex AI programming tasks and you
to complex AI programming tasks and you can get those things done in a very very
can get those things done in a very very
can get those things done in a very very short amount of time and with a very
short amount of time and with a very
short amount of time and with a very very very small budget and actually this
very very small budget and actually this
very very small budget and actually this is something that the vast majority of
is something that the vast majority of
is something that the vast majority of startups are beginning to realize and
startups are beginning to realize and
startups are beginning to realize and also the large corporation to begin to
also the large corporation to begin to
also the large corporation to begin to realize so this is why we see so many
realize so this is why we see so many
realize so this is why we see so many products coming in such a short amount
products coming in such a short amount
products coming in such a short amount of time to market because it’s really
of time to market because it’s really
of time to market because it’s really really that easy and here comes the here
really that easy and here comes the here
really that easy and here comes the here comes the final point in sense that the
comes the final point in sense that the
comes the final point in sense that the only thing that we see while working
only thing that we see while working
only thing that we see while working with these different teams in terms of
with these different teams in terms of
with these different teams in terms of stopping them from bringing those ideas
stopping them from bringing those ideas
stopping them from bringing those ideas to market and showing them to the
to market and showing them to the
to market and showing them to the consumer are actually the team members
consumer are actually the team members
consumer are actually the team members themselves nothing really else so if you
themselves nothing really else so if you
themselves nothing really else so if you have something that you believe will
have something that you believe will
have something that you believe will potentially change either an industry it
potentially change either an industry it
potentially change either an industry it will potentially change our market
will potentially change our market
will potentially change our market perhaps it will change your world
perhaps it will change your world
perhaps it will change your world eventually and you can outline this not
eventually and you can outline this not
eventually and you can outline this not as an idea but as a problem that needs
as an idea but as a problem that needs
as an idea but as a problem that needs to be solved to some specific human
to be solved to some specific human
to be solved to some specific human being
being
being using just crowdsourcing crowdfunding
using just crowdsourcing crowdfunding
using just crowdsourcing crowdfunding using digital means you can bring it to
using digital means you can bring it to
using digital means you can bring it to market pretty much today and I would
market pretty much today and I would
market pretty much today and I would encourage you to really aim for the
encourage you to really aim for the
encourage you to really aim for the unicorns I would encourage you to aim
unicorns I would encourage you to aim
unicorns I would encourage you to aim for gelato that’s always a good idea
for gelato that’s always a good idea
for gelato that’s always a good idea and/or actually
and/or actually
and/or actually another world for that mare and do not
another world for that mare and do not
another world for that mare and do not forget while doing this that the end
forget while doing this that the end
forget while doing this that the end success of any idea that you present
success of any idea that you present
success of any idea that you present will be the greedy self-interest of a
will be the greedy self-interest of a
will be the greedy self-interest of a single human being so thank you
single human being so thank you
single human being so thank you [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] [Applause]
[Applause]
[Applause] you
”
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