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Como emprender y no morir en el intento | Homero Rojas | TEDxSanPedroSula


[Music]

good afternoon

I know that many of you

they will ask how a lawyer like

someone who studied law laws

he ended up developing videogames

well it turns out that in my passion for

entrepreneurship and technology took me out

of the comfort zone and it took me to

to undertake but to undertake is not nothing

it’s not easy

In fact, a series of

failed technological ventures

for married people it led me to accumulate

debt of a little over 40 thousand dollars

and it left me a very difficult situation

where the only thing I had left was

keep risking and keep learning

and that led me to make a

entrepreneurship and perhaps the

most risky venture of all

develop a video game and just

of the lessons learned from this

process of undertaking a venture

very risky that I come to talk to you

I want to share with you the

lessons learned during this

process can discover and that is

identify and very common mistakes

during the five stages of a process

of development that many of us

we have committed and many of us

we are going to commit during the first stage

in the stage where we have the desire

to undertake a project but not

we are sure that we want to do

we started to visualize or conceptualize

that we want to undertake in this stage

we can commit two very common mistakes

one of them is to set a goal very

unrealistic and say I imagine

in our mind and we believe in our

mind a fabulous product with all the

functions a product that is very

far from our creative ability

short medium term as they say

popularly we build castles in the

air and this eventually we can

lead to frustration and failure

because we set ourselves a goal that does not

Can we make it

at the other end another very common mistake

what are the entrepreneurs that are

the youngest

they study some kind of technology

they want to make a website they want

make an unap application and fix it

a very unambitious goal and believe that

by the fact that they can

schedule for example they are going to create a

plaza they will go up to the store and they go to

be millionaires do it and realize

that the product does not have the acceptance

that those that they had and they

discourage and ended up abandoning it

also in my particular case when I

I defined what kind of enterprise I was going

to do I tried to focus on

what was the best product that I

I could do within the reach of my

possibilities so that I chose

a graphic adventure game because

I knew it was possible that only one

person did he had already read in

forums and I focused on making a game

for mobile because I knew it was

much easier than making a game

for mobile and for tablets

in fact to validate this idea that I

had to make a game believe what

later I discovered that it is called product

minimum viable

I created a little game for me

Ten-year-old niece in which she

I had to rescue the dog from our

home because he had been kidnapped by

the cat

this helped me a lot to

motivate me she loved the game

he liked what he played and I realized that

this was something possible that was inside

of the scope of my possibilities that was

something that I could achieve and that I

it could be then unintentionally without

know how to define very well the vision that

I wanted

in the second stage in the stage of the

planning another very common mistake that

in noticed in the entrepreneurs is that

there are many entrepreneurs who plan

eternally many of them plan

they plan they plan and they never start

constantly make excuses that

they do not have time that they do not have money

and is dedicated to nothing more than planning

at the other end are the

Entrepreneurs that starts without

planning can take us to

situations like this

in fact there are many myths in this field

why

there’s even a saying that says the

entrepreneur is the one who throws himself

empty without a parachute because it can

build the parachute

during the fall but if you

analyze that carries a great risk of

death not because if we do not achieve it

obviously we are going to fail then

this is a myth that I do not share and

in my particular case I dedicated myself to

plan for a month each and every

one of the stages or parts or components

of the game

this of not having money to make a

technological entrepreneurship is a myth

completely because the progress of the

technology we can create a

prototype with very very little money from

done I made a budget with money

he did not have 500 dollars

that cost the development of my first

game

then in the next in the next

stage

an error that many commit

entrepreneurs is that when they go to

prepare because they already defined what

product they wanted to do they already planned

many times as in my particular case

headquarters they realize that it has to is

learn some discipline that does not

they knew in my particular case that I had

that learn to make video game

complete program redesigning them there’s no

no formal offer in the country for

do it and in noticed that there are people who are

very negative think that this kind of

discipline are reserved for

people who are geniuses for people

who have some kind of skill

special and that they are self-limiting is

the I will never learn for example to

program at the other end are

those who are very confident that

they say I can learn to program

reading a tutorial I can learn to

design is watching a video on

Youtube

this one we myth and the truth

everything is that if it is possible it will not be

easy requires dedication work

effort and perseverance to achieve it

in the case of my first venture

I taught myself to program

design and write in four months

during the creation of the same first

project and I am a lawyer I knew this from

laws and I’m no genius and I can

schedule well enough to

finish the logic of a game can

write what I am

just fine to make a story

attractive and I can teach what

well enough for my game

They look attractive then but I ‘m not

designer and professional programmer and

Writer

then it is a myth because many times

we limit ourselves then when

we are developing the project

there are two big mistakes is maybe the

people who are very technological commit the

mistake of wanting to try too hard

they want to use the most

difficult to show that they can

use them for example or want

build everything from scratch because

they consider that that is going to be the best and

the most efficient and they are going to make a

application for cell phones the

they want to do four times once for

iphone once for android once for

all platforms

when in reality this is also

bad because there are many tools

that can make us much more

productive and much less time

at the other extreme are the people who

he believes that by trying very little he can

get a good result and many times

We are those who believe that we can

buy a prefabricated game only

change a couple of things and throw it to

market that eventually is going to

lead also to failure because that

product will not have any value

added we will not see and has

added or incorporated any

characteristic that makes it different and

that makes it stand out over others

in my case I made sure

integrate incorporate in development

this something that what would identify him that

it will differentiate it and as emotional gotés

your work very hard i worked days

12 hours from Monday to Sunday without

rest for at least six months

to be able to create this this first game

then when we are finishing

here we can find 12

characteristics error is very common is

that one of them is that we do not close before

criticism and we believe that everyone who

It tells us that our product does not have

some that we have to change something that

That’s wrong

we think he is not attacking and

We decided many times not

brown but that can not also be

to commit another robbery at the other end

of being very sensitive and deflating before

the criticism say no I do not think that that

this will not work this will

fail in what we have to do in

this case is to be selective before the

criticism every time we start

a project we will find that there

positive people negative people

we have to know who does

constructive criticism and who does

critical because he wants to help us and

who simply makes empty criticism

in my particular case the criticism more

common

This is my best friend and he told me

the same thing that many others told me

do not kid yourself, you will never achieve it

you can make a game it’s not going to

achieve that is impossible those for

other people

I fortunately decided to ignore it and

I will eventually complete this first

game that has left me three big

satisfactions that I want

share to motivate you

one of them is the great satisfaction of

have finished the project I fixed a

pretty ambitious goal but a goal

It is requiring much effort and managed

finish the second great satisfaction

the recognition because the two

they achieved commercial success and

unprecedented critic

this game has been downloaded in more than

120 different countries and has had this

a lot of recognition a lot of success

all of them now and three of them in the

market and finally managed to pay

debt that is a very

important so I just want

leave with the question that if not

they want to die trying

you can risk just follow these

five tips

I did it and you can also

achieve many thanks

to

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