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Restoring Power of the Press with Public Service Journalism | Mila Sanina | TEDxPittsburgh


when I started in journalism the

when I started in journalism the Internet has been around for 15 years I

Internet has been around for 15 years I

Internet has been around for 15 years I was covering the Arab Spring engulfing

was covering the Arab Spring engulfing

was covering the Arab Spring engulfing Libya Tunisia and Egypt really using

Libya Tunisia and Egypt really using

Libya Tunisia and Egypt really using social media and I was helping to

social media and I was helping to

social media and I was helping to produce a nightly news show PBS newshour

when the small town of Libya was being

when the small town of Libya was being shelled by Gaddafi forces I use social

shelled by Gaddafi forces I use social

shelled by Gaddafi forces I use social media

media

media to locate a professor there hunkered

to locate a professor there hunkered

to locate a professor there hunkered down in his house afraid for his life

down in his house afraid for his life

down in his house afraid for his life but he was willing to share his story we

but he was willing to share his story we

but he was willing to share his story we couldn’t identify his identity but his

couldn’t identify his identity but his

couldn’t identify his identity but his story was gripping it felt powerful and

story was gripping it felt powerful and

story was gripping it felt powerful and important and in a very small way it

important and in a very small way it

important and in a very small way it felt like a pinnacle of my journalism

felt like a pinnacle of my journalism

felt like a pinnacle of my journalism career here I was a girl from Kazakhstan

career here I was a girl from Kazakhstan

career here I was a girl from Kazakhstan who used to sell shock absorbers out of

who used to sell shock absorbers out of

who used to sell shock absorbers out of human’s apartment covering the biggest

human’s apartment covering the biggest

human’s apartment covering the biggest international story of the world of the

international story of the world of the

international story of the world of the of the world really for the American

of the world really for the American

of the world really for the American news show

news show

news show but then weeks passed and I keep

but then weeks passed and I keep

but then weeks passed and I keep thinking about that professor what

thinking about that professor what

thinking about that professor what happened to him was he okay I tried to

happened to him was he okay I tried to

happened to him was he okay I tried to get in touch to no avail

get in touch to no avail

get in touch to no avail and then when I started working for a

and then when I started working for a

and then when I started working for a local newspaper here in Pittsburgh I

local newspaper here in Pittsburgh I

local newspaper here in Pittsburgh I realized what was missing in that story

realized what was missing in that story

realized what was missing in that story and that is I wasn’t really the

and that is I wasn’t really the

and that is I wasn’t really the stakeholder of the Zawiya story you know

stakeholder of the Zawiya story you know

stakeholder of the Zawiya story you know I was with a show we moved with a new

I was with a show we moved with a new

I was with a show we moved with a new cycle new countries new social media

cycle new countries new social media

cycle new countries new social media connections and what was I really doing

connections and what was I really doing

connections and what was I really doing was a holding Muammar Gaddafi

was a holding Muammar Gaddafi

was a holding Muammar Gaddafi accountable the Libya dictator as

accountable the Libya dictator as

accountable the Libya dictator as powerful as PBS is I’m sure he didn’t

powerful as PBS is I’m sure he didn’t

powerful as PBS is I’m sure he didn’t care and that’s the world we’re in right

care and that’s the world we’re in right

care and that’s the world we’re in right from the streets

from the streets

from the streets of Pittsburgh to the penthouses of Paris

of Pittsburgh to the penthouses of Paris

of Pittsburgh to the penthouses of Paris we you know everybody with internet

we you know everybody with internet

we you know everybody with internet connection can get access to all human

connection can get access to all human

connection can get access to all human knowledge available on the web and then

knowledge available on the web and then

knowledge available on the web and then the curators of that information are

the curators of that information are

the curators of that information are also have different understandings of

also have different understandings of

also have different understandings of what those responsibilities are you know

what those responsibilities are you know

what those responsibilities are you know who decides what Fitz what’s fit to

who decides what Fitz what’s fit to

who decides what Fitz what’s fit to print on the web what’s fit to publish

print on the web what’s fit to publish

print on the web what’s fit to publish everyone who is holding anyone

everyone who is holding anyone

everyone who is holding anyone accountable no one really and here we

accountable no one really and here we

accountable no one really and here we are in the world where the newspapers

are in the world where the newspapers

are in the world where the newspapers have been disappearing and their

have been disappearing and their

have been disappearing and their business models have been eroding in the

business models have been eroding in the

business models have been eroding in the past 40 years 25 percent of the

past 40 years 25 percent of the

past 40 years 25 percent of the newspapers have completely disappeared

newspapers have completely disappeared

newspapers have completely disappeared the newsroom staff again have been

the newsroom staff again have been

the newsroom staff again have been caught in 2017 the newspaper reporter

caught in 2017 the newspaper reporter

caught in 2017 the newspaper reporter has been determined to be the worst job

has been determined to be the worst job

has been determined to be the worst job to have worse than a lumberjack or a

to have worse than a lumberjack or a

to have worse than a lumberjack or a pest control worker but in all of these

pest control worker but in all of these

pest control worker but in all of these you know pursuit of cliques clickbait

you know pursuit of cliques clickbait

you know pursuit of cliques clickbait listicles meaningless stories speed we

listicles meaningless stories speed we

listicles meaningless stories speed we have we forgot that the production of

have we forgot that the production of

have we forgot that the production of public service journalism is really

public service journalism is really

public service journalism is really important for our society the type of

important for our society the type of

important for our society the type of public service journalism that Thomas

public service journalism that Thomas

public service journalism that Thomas Jefferson had said that he would prefer

Jefferson had said that he would prefer

Jefferson had said that he would prefer in the absence of government rather than

in the absence of government rather than

in the absence of government rather than vice versa

vice versa

vice versa instead what we have is what we feed our

instead what we have is what we feed our

instead what we have is what we feed our readers are you know the what Morgan

readers are you know the what Morgan

readers are you know the what Morgan Spurlock fed his stomach you have you

Spurlock fed his stomach you have you

Spurlock fed his stomach you have you know the body politic really suffers on

know the body politic really suffers on

know the body politic really suffers on a steady diet of waterskiing squirrels

a steady diet of waterskiing squirrels

a steady diet of waterskiing squirrels in propaganda but what is journalism why

in propaganda but what is journalism why

in propaganda but what is journalism why do we need it why is it so important why

do we need it why is it so important why

do we need it why is it so important why is the Free Press enshrined in the First

is the Free Press enshrined in the First

is the Free Press enshrined in the First Amendment it is about truth

Amendment it is about truth

Amendment it is about truth why truth is important well democracy

why truth is important well democracy

why truth is important well democracy depends on truth because without true

depends on truth because without true

depends on truth because without true we don’t have trust without trust we

we don’t have trust without trust we

we don’t have trust without trust we don’t have the rule of law and without

don’t have the rule of law and without

don’t have the rule of law and without the rule of law we don’t have democracy

the rule of law we don’t have democracy

the rule of law we don’t have democracy historian Timothy Snyder said it

historian Timothy Snyder said it

historian Timothy Snyder said it eloquently and another thing is that

eloquently and another thing is that

eloquently and another thing is that journalism is really public service

journalism is really public service

journalism is really public service journalism it is supposed to serve the

journalism it is supposed to serve the

journalism it is supposed to serve the public to afflict the comfortable and

public to afflict the comfortable and

public to afflict the comfortable and comfort the afflicted to rock the boat

comfort the afflicted to rock the boat

comfort the afflicted to rock the boat to shake the status quo what do you

to shake the status quo what do you

to shake the status quo what do you think when I say journalism you’re

think when I say journalism you’re

think when I say journalism you’re probably thinking of this you know

probably thinking of this you know

probably thinking of this you know name’s Walter Cronkite dan Rather

name’s Walter Cronkite dan Rather

name’s Walter Cronkite dan Rather Anderson Cooper you might be thinking of

Anderson Cooper you might be thinking of

Anderson Cooper you might be thinking of big names like the New York Times Fox

big names like the New York Times Fox

big names like the New York Times Fox News and PR or you might be thinking of

News and PR or you might be thinking of

News and PR or you might be thinking of these guys Jon Stewart Trevor Noah and

these guys Jon Stewart Trevor Noah and

these guys Jon Stewart Trevor Noah and John Oliver with his beautiful British

John Oliver with his beautiful British

John Oliver with his beautiful British accent but these are national big

accent but these are national big

accent but these are national big organizations that are not really in

organizations that are not really in

organizations that are not really in trouble you know they’re called fake

trouble you know they’re called fake

trouble you know they’re called fake news and but good journalism is being

news and but good journalism is being

news and but good journalism is being being produced in America and we see it

being produced in America and we see it

being produced in America and we see it every day what is really in trouble is

every day what is really in trouble is

every day what is really in trouble is local news don’t take my word for it I

local news don’t take my word for it I

local news don’t take my word for it I don’t know how the editor of the New

don’t know how the editor of the New

don’t know how the editor of the New York Times got hold of my slides but he

York Times got hold of my slides but he

York Times got hold of my slides but he did say say this week that the biggest

did say say this week that the biggest

did say say this week that the biggest crisis in American journalism is local

crisis in American journalism is local

crisis in American journalism is local news I couldn’t verify if the Russians

news I couldn’t verify if the Russians

news I couldn’t verify if the Russians were involved but then what do you think

were involved but then what do you think

were involved but then what do you think of when I say local news you’re probably

of when I say local news you’re probably

of when I say local news you’re probably thinking of big you know channels you’re

thinking of big you know channels you’re

thinking of big you know channels you’re thinking of the local newspaper you’re

thinking of the local newspaper you’re

thinking of the local newspaper you’re thinking of the radio stations or you

thinking of the radio stations or you

thinking of the radio stations or you might be thinking of this guy right Ron

might be thinking of this guy right Ron

might be thinking of this guy right Ron Burgundy you know we like to laugh at

Burgundy you know we like to laugh at

Burgundy you know we like to laugh at local news but no wonder right because

local news but no wonder right because

local news but no wonder right because is it public service to know the three

is it public service to know the three

is it public service to know the three ways the Steelers can win the game is it

ways the Steelers can win the game is it

ways the Steelers can win the game is it public service to know that six ways elk

public service to know that six ways elk

public service to know that six ways elk mating is gets Pennsylvania going or

mating is gets Pennsylvania going or

mating is gets Pennsylvania going or seven

seven

seven Strong’s you had no idea existed in your

Strong’s you had no idea existed in your

Strong’s you had no idea existed in your city well that’s not really public

city well that’s not really public

city well that’s not really public service but public service journalism is

service but public service journalism is

service but public service journalism is important to the fulfillment of the

important to the fulfillment of the

important to the fulfillment of the dream that we have as the city to take

dream that we have as the city to take

dream that we have as the city to take us to the next level because as the city

us to the next level because as the city

us to the next level because as the city we need journalism that actually it

we need journalism that actually it

we need journalism that actually it tells us how could we do better how

tells us how could we do better how

tells us how could we do better how could we become the society we really

could we become the society we really

could we become the society we really want to be pittsburgh for all the city

want to be pittsburgh for all the city

want to be pittsburgh for all the city for all the kind that our mayor likes to

for all the kind that our mayor likes to

for all the kind that our mayor likes to talk about well you know and then there

talk about well you know and then there

talk about well you know and then there are the stories like this public service

are the stories like this public service

are the stories like this public service to talk for a week about catfish I’m

to talk for a week about catfish I’m

to talk for a week about catfish I’m with the Penguins fan by the way then we

with the Penguins fan by the way then we

with the Penguins fan by the way then we have stories like this about power

have stories like this about power

have stories like this about power outages the stories that get a life like

outages the stories that get a life like

outages the stories that get a life like that live for 15 minutes then you have

that live for 15 minutes then you have

that live for 15 minutes then you have stories like where you can find the

stories like where you can find the

stories like where you can find the cheapest gas or you can see you know

cheapest gas or you can see you know

cheapest gas or you can see you know endless weather stories that just

endless weather stories that just

endless weather stories that just consume us and we hear again and again

consume us and we hear again and again

consume us and we hear again and again who gets to report the first raindrops

who gets to report the first raindrops

who gets to report the first raindrops first but then you know you hear well

first but then you know you hear well

first but then you know you hear well maybe that’s what people want this is

maybe that’s what people want this is

maybe that’s what people want this is what people want we give them what they

what people want we give them what they

what people want we give them what they want but is it really what they want we

want but is it really what they want we

want but is it really what they want we asked a few people what do you want from

asked a few people what do you want from

asked a few people what do you want from local news what they say is I want

local news what they say is I want

local news what they say is I want stories that relate to me I want the

stories that relate to me I want the

stories that relate to me I want the story with accurate information

story with accurate information

story with accurate information I want stories that cover inconvenient

I want stories that cover inconvenient

I want stories that cover inconvenient topics unsatisfied by trivialities

topics unsatisfied by trivialities

topics unsatisfied by trivialities I want depth so what’s the solution you

I want depth so what’s the solution you

I want depth so what’s the solution you know the Internet has given us a lot of

know the Internet has given us a lot of

know the Internet has given us a lot of powerful tools but it also has you know

powerful tools but it also has you know

powerful tools but it also has you know disintegrated the fabric oh that used to

disintegrated the fabric oh that used to

disintegrated the fabric oh that used to rely on newspapers and I think that the

rely on newspapers and I think that the

rely on newspapers and I think that the solution does not lie on the legacy news

solution does not lie on the legacy news

solution does not lie on the legacy news organizations that have been there and

organizations that have been there and

organizations that have been there and not fulfilling the purpose of public

not fulfilling the purpose of public

not fulfilling the purpose of public service journalist making it survival

service journalist making it survival

service journalist making it survival though with they do try to do that work

though with they do try to do that work

though with they do try to do that work but it becomes harder and harder the

but it becomes harder and harder the

but it becomes harder and harder the future of

future of

future of public service local public service

public service local public service

public service local public service journalism lies in smaller nonprofit

journalism lies in smaller nonprofit

journalism lies in smaller nonprofit newsrooms that believe that that type of

newsrooms that believe that that type of

newsrooms that believe that that type of journalism is important for the

journalism is important for the

journalism is important for the communities that we want to live in as

communities that we want to live in as

communities that we want to live in as Clay Shirky said society doesn’t need

Clay Shirky said society doesn’t need

Clay Shirky said society doesn’t need newspapers what we need is journalism

newspapers what we need is journalism

newspapers what we need is journalism let me ask you what kind of society do

let me ask you what kind of society do

let me ask you what kind of society do you want to live in do you want to live

you want to live in do you want to live

you want to live in do you want to live in a society that is diverse that is

in a society that is diverse that is

in a society that is diverse that is informed that is comfortable in taking a

informed that is comfortable in taking a

informed that is comfortable in taking a closer look and what’s wrong and how key

closer look and what’s wrong and how key

closer look and what’s wrong and how key we can fix it or do you want to this lit

we can fix it or do you want to this lit

we can fix it or do you want to this lit to live in a society that is scared

to live in a society that is scared

to live in a society that is scared lives in its own online bubbles that is

lives in its own online bubbles that is

lives in its own online bubbles that is alienating important members of the

alienating important members of the

alienating important members of the community I hope you believe you want to

community I hope you believe you want to

community I hope you believe you want to live in the society that is the former

live in the society that is the former

live in the society that is the former so that’s where public service

so that’s where public service

so that’s where public service journalism is really important because

journalism is really important because

journalism is really important because what does what do we do what does public

what does what do we do what does public

what does what do we do what does public service journalism I do it gives voice

service journalism I do it gives voice

service journalism I do it gives voice to the voiceless

to the voiceless

to the voiceless it gives it covers stories that are not

it gives it covers stories that are not

it gives it covers stories that are not about just you know shooting happen

about just you know shooting happen

about just you know shooting happen amend that shot but it cut it looks into

amend that shot but it cut it looks into

amend that shot but it cut it looks into you know that 50% of murders in

you know that 50% of murders in

you know that 50% of murders in Pittsburgh in 2016 were not solved and

Pittsburgh in 2016 were not solved and

Pittsburgh in 2016 were not solved and Cassidy’s mom is one of them and it’s

Cassidy’s mom is one of them and it’s

Cassidy’s mom is one of them and it’s important to tell his story it’s the

important to tell his story it’s the

important to tell his story it’s the story like Mona Spencer who has been

story like Mona Spencer who has been

story like Mona Spencer who has been homeless and really an orphan and she

homeless and really an orphan and she

homeless and really an orphan and she finds resilience and strength in

finds resilience and strength in

finds resilience and strength in fulfilling her dreams of pursuing

fulfilling her dreams of pursuing

fulfilling her dreams of pursuing education is journalism that covers

education is journalism that covers

education is journalism that covers voices like Gary Reeves who has been a

voices like Gary Reeves who has been a

voices like Gary Reeves who has been a victim of gentrification and has been

victim of gentrification and has been

victim of gentrification and has been when his story is told feels very

when his story is told feels very

when his story is told feels very grateful for it it’s the stories that

grateful for it it’s the stories that

grateful for it it’s the stories that drive change that tells us what’s wrong

drive change that tells us what’s wrong

drive change that tells us what’s wrong with our education with our perception

with our education with our perception

with our education with our perception that the stories that educate our

that the stories that educate our

that the stories that educate our teachers on how to be better at what

teachers on how to be better at what

teachers on how to be better at what they do it’s the stories that serve you

they do it’s the stories that serve you

they do it’s the stories that serve you as as a watchdog to tell you how yet

as as a watchdog to tell you how yet

as as a watchdog to tell you how yet tax money is being spent it’s the

tax money is being spent it’s the

tax money is being spent it’s the stories that give you tools that teach

stories that give you tools that teach

stories that give you tools that teach you how to use publicly available

you how to use publicly available

you how to use publicly available records to be an active and engage

records to be an active and engage

records to be an active and engage citizen there are organizations that

citizen there are organizations that

citizen there are organizations that support that type of journalism public

support that type of journalism public

support that type of journalism public service journalism journalism that sees

service journalism journalism that sees

service journalism journalism that sees its mission for public good there are a

its mission for public good there are a

its mission for public good there are a lot of foundations locally and

lot of foundations locally and

lot of foundations locally and nationally who have been advocates and

nationally who have been advocates and

nationally who have been advocates and supporters of that type of journalism

supporters of that type of journalism

supporters of that type of journalism and we are eternally grateful for that

and we are eternally grateful for that

and we are eternally grateful for that support but there is also an important

support but there is also an important

support but there is also an important component and that is you so what can

component and that is you so what can

component and that is you so what can you do what can you do to empower public

you do what can you do to empower public

you do what can you do to empower public service journalism well first of all

service journalism well first of all

service journalism well first of all reward good journalism it’s really

reward good journalism it’s really

reward good journalism it’s really important that you read it right and you

important that you read it right and you

important that you read it right and you also it’s really important that if you

also it’s really important that if you

also it’s really important that if you have young people in your life you teach

have young people in your life you teach

have young people in your life you teach them with kind of stories a meaning

them with kind of stories a meaning

them with kind of stories a meaning meaningful stories you also you know

meaningful stories you also you know

meaningful stories you also you know with so much choice on the web it’s also

with so much choice on the web it’s also

with so much choice on the web it’s also important for you to make your choices

important for you to make your choices

important for you to make your choices deliberate because it’s an opportunity

deliberate because it’s an opportunity

deliberate because it’s an opportunity cost when you’re reading meaningless

cost when you’re reading meaningless

cost when you’re reading meaningless stories you’re not reading these stories

stories you’re not reading these stories

stories you’re not reading these stories that are important to your community

that are important to your community

that are important to your community well so you should use your brain use

well so you should use your brain use

well so you should use your brain use your critical thinking see is it an

your critical thinking see is it an

your critical thinking see is it an opinion piece that you’re reading is it

opinion piece that you’re reading is it

opinion piece that you’re reading is it a news report is it a breaking news

a news report is it a breaking news

a news report is it a breaking news story is it actually a story that relies

story is it actually a story that relies

story is it actually a story that relies on good sourcing and has gone through a

on good sourcing and has gone through a

on good sourcing and has gone through a thorough check and also see who’s quoted

thorough check and also see who’s quoted

thorough check and also see who’s quoted in those stories you would actually be

in those stories you would actually be

in those stories you would actually be surprised in how many times you will see

surprised in how many times you will see

surprised in how many times you will see just men being quoted in those stories

just men being quoted in those stories

just men being quoted in those stories it happens quite often in Pittsburgh and

it happens quite often in Pittsburgh and

it happens quite often in Pittsburgh and also hold media companies accountable if

also hold media companies accountable if

also hold media companies accountable if you are not satisfied with the type of

you are not satisfied with the type of

you are not satisfied with the type of reporting they are doing call them out

reporting they are doing call them out

reporting they are doing call them out on it write letters to the editor

on it write letters to the editor

on it write letters to the editor comment call the editor and if you know

comment call the editor and if you know

comment call the editor and if you know get to know your journalists that cover

get to know your journalists that cover

get to know your journalists that cover your community in the issues that you

your community in the issues that you

your community in the issues that you care about they’re people too

care about they’re people too

care about they’re people too and speak up be heard if you feel like

and speak up be heard if you feel like

and speak up be heard if you feel like there is a story that is not being

there is a story that is not being

there is a story that is not being covered right now talk about it find a

covered right now talk about it find a

covered right now talk about it find a news organizations that actually will

news organizations that actually will

news organizations that actually will find that your story is important to be

find that your story is important to be

find that your story is important to be told and will tell it and support good

told and will tell it and support good

told and will tell it and support good journalism you know all of that all of

journalism you know all of that all of

journalism you know all of that all of those hours of fact-checking and finding

those hours of fact-checking and finding

those hours of fact-checking and finding good stories and including all of these

good stories and including all of these

good stories and including all of these sources it costs money so support good

sources it costs money so support good

sources it costs money so support good journalism and lastly I am I’m an

journalism and lastly I am I’m an

journalism and lastly I am I’m an optimist that the that public service

optimist that the that public service

optimist that the that public service journalism is going to survive and it’s

journalism is going to survive and it’s

journalism is going to survive and it’s going to thrive as we are figuring out

going to thrive as we are figuring out

going to thrive as we are figuring out what the future of journalism looks like

what the future of journalism looks like

what the future of journalism looks like I also am NOT going back to Washington

I also am NOT going back to Washington

I also am NOT going back to Washington DC to cover Libya stories I am the stake

DC to cover Libya stories I am the stake

DC to cover Libya stories I am the stake holder in Pittsburgh success and I it’s

holder in Pittsburgh success and I it’s

holder in Pittsburgh success and I it’s my home and I hope that all of these

my home and I hope that all of these

my home and I hope that all of these moments and stories that matter to

moments and stories that matter to

moments and stories that matter to Pittsburgh that Mona Spencer story of

Pittsburgh that Mona Spencer story of

Pittsburgh that Mona Spencer story of her being able to fulfill her dream with

her being able to fulfill her dream with

her being able to fulfill her dream with a Jerry Eve story of him of him being

a Jerry Eve story of him of him being

a Jerry Eve story of him of him being able to speak up and get his voice heard

able to speak up and get his voice heard

able to speak up and get his voice heard they are all important but they are just

they are all important but they are just

they are all important but they are just moments we need to make public service

moments we need to make public service

moments we need to make public service journalism a movement please help us

journalism a movement please help us

journalism a movement please help us make it a movement help us speak truth

make it a movement help us speak truth

make it a movement help us speak truth to power Pittsburgh thank you

to power Pittsburgh thank you

to power Pittsburgh thank you [Applause]

[Applause]

[Applause] [Music]

”

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